seo - enhancing your online presence
DESCRIPTION
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SEO - Enhancing Your Online Presence
Introduction
SEO To Drive More Traffice On Website
SEO is usually done in two ways on-page optimization and off-page optimization.
On Page SEO The Content of the site is constantly updated.
The keywords should be included in the title, content at the right location etc. Keyword stuffing should be avoided.
The content should be of a high quality and relevant to the keyword that it is linked to.
On-Page Factors
Meta -Tags
Title Meta Tag – Title Tag Contain Target Keywords(limit 70 char).
Two page on website should not have same Title Tag.Title Meta tag can be found in <head> section of a page.
Description Meta Tag – Description Meta Tag (limit 160 char).
Two page on website should not have same Description tag.Description Meta tag can be found in <head> section of a
page.
Keyword Meta Tag – Keyword separated by commas.Two Page on website should not have same Keyword tag.
Keyword Meta Tag can be found in <head> section of a page.
Image Alt TagsSearch engines use this attribute to understand
the content of the image. It is “alt” attribute and generally termed as image alt tag. We should emphasis to search engine that
this page is highly relevant to target keywords.
A keyword should notbe used more than thrice in image alt tags otherwise it might be
considered as keyword stuffingby search engines.
Website Content
1. Content is the core part of website.
2. Website should have content – Home Page contain 500 words of content.
3. Inner Page contain 300 words of content.
4. Keywords present three times on the page.
XML Site MapXMLfile contain information about the URL's of a
website.
It can also be used to inform search engines about the update in page already indexed in their index.
It can automatically generated using free tool “http://www.xml-sitemaps.com/”
Robots.txt- Blocking duplicate content
Robot.txt file protocol (exclusion)
Text File store in root directory of any website.It helps to preventing duplicate content from being indexed.
Robot.txt tells search engines Bot's which part of website should crawler or which part are not.
Robot are often used by search engine to categorize and achieve website, follow instruction to fetch file.
Canonical Tag
Canonical Tag used to provide information on search engine about duplicate content and also avoid from their index.
rel="canonical" can be used with relative or absolute links, we recommend using absolute links to minimize potential
confusion or difficulties.
rel="canonical" to the <head> section of the non-canonical version of the page.
Google Web master Tool
Google Web master tool is to verification of the site. It is used to fix the error or identified the error.
How to verify the sites?1. Sign in to your Google Account.
2. Click the manage site or verify the site.3. Verification Method – a) Download/Upload HTML verification
b) Add Meta Tagsc) Domain Name Provider
d) Link to your Google Analytics Account
Google Web master Tool
Moving Towards Off-Page
Off Page SEO OptimizationLink Popularity Analysis.
Compitition Analysis.
Link Building.
Search engine Submission.
Directory submission.
Article Submission.
Search media Optimization.
Participation in Blogs, forums, online community etc.
Contact Us
Planet Web Solutions Pvt. Ltd.D-847, Shreefal Apartment,
Lt. Amit Bhardwaj Marg,Malviya Nagar,
Jaipur - 302017,India.
: Contact No.: +91-141-4012910
