Who Are We?7 year old partnership between former

competitors Kim Green

Art Institute graduate, 20 years in design Parent of a college sophomore, bound for vet school

Bill Sholar Counseled veterans on educational benefits Ran computer centers at CMU, UTexas Medical School Educational marketing manager for Steve Jobs at NeXT

What we do:Websites, print design, social media, & SEO

20th Century Marketing

Yellow Pages

Direct mail

Newspaper advertising

Magazine advertising

Telemarketing

The “World Wide Web”Born in the ‘90s, the same as your students

Over 90% will search or check online

Rapidly displaced print advertising

Website and a Lot More

First Impressions

First Impressions

Probably notthe best firstimpression

Start with Quality Design

Website Design

Don’t Forget…FacebookTwitterLinked InOther channels

Online Content

About 30 seconds on a pageUse meaningful headlines &

bullet pointsKeep it shortDon’s waste time on

“blah blah”Write for them, not for you

Make It All Work TogetherBlog

Email Marketing

Facebook

Twitter

External links

Website

What We Hear...“Trying to do it myself through Godaddy etc...”

or “I've been too busy to even get started.”

“My sister/brother/nephew/niece/neighbor has been working on my website...for 2 years.”

“Called XYZ company, but they don't understand what an Educational Consultant is.”

“I have a website that I don't like and can’t update, a blog over there, email marketing somewhere else, and then of course MyCCA over here...”

What You Need in a Website

Content Management

Integrated On-Site Blog

Actionable Reporting

Other ToolsEvent Registration

Customer Database

Online Billing

E-Commerce

Search Engine Optimized

Personalizedtemplates

Custom Design

Also non-websiteservices…Logos, business

cards, brochuresSocial media

customization & management

Search engineoptimization

Find us…Go to the “Affiliates” page at MyCCA.net

SEO Scams

Signs of SEO ScamsFirst tip: Unsolicited email, especially from

free email accounts.

From Google themselves:

Amazingly, we get these spam emails too:"Dear google.com,I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

Signs of SEO Scams

Says you need “keyword meta tags”

Claims of “special relationships” with Google, and guarantees #1 ranking

Offers to sell you “exclusive keywords”

Knows the “secret tricks”

Will list you on 30,000 search engines

Signs of SEO Scams

Signs of SEO Scams

Bad SEO can hurt!

Bad SEO can hurt!

Some other, more recent, well known perpetrators…

April 2011 – J.C. Penney’s

May 2011 – Overstock.com

May 2012 – iAcquire (agency for Dun & Bradstreet)

Signs of SEO Scams

Says you need “keyword meta tags”

Claims of “special relationships” with Google, and guarantees #1 ranking

Offers to sell you “exclusive keywords”

Knows the “secret tricks”

Will list you on 30,000 search engines

Signs of SEO Scams

What Can You Do?

Help Google by thinking like Google

Headlines

Image tags

Frequent Updates (onsite blog)

What Can You Do?

Help yourself by thinking like your visitors – the website is for them, not for you!

Engaging, focused content

Short pages, very short paragraphs

Easy navigation, contact info, call to action

Wrap your content in high quality design

What Can You Do?

Take advantage of free and paid search spots

Free – Google Maps/Local/Places…

Pay Per Click (Google “Adwords”)

Find us…Go to the “Affiliates” page at MyCCA.net