I M P R O V I N G Y O U R O N L I N E P R E S E N C E

H O W T O I M P R O V E Y O U R O N L I N E P R E S E N C E A N D I N C R E A S E Y O U R C H A N C E O F B E I N G R E C R U I T E D

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Mike Miura

To compete in the innovative global economy, one must learn how to build an online presence and continuously

manage their online Identity.

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[8]

A recent study by Microsoft found, “80% of HR professionals use online reputation information as part of their hiring process, and 70%

had rejected a job candidate due to what they found online.”

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[12]

In a world where too many job seekers fabricate parts of their resumes, the Internet can provide valuable third-party

verification that you are who you say you are.

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F O U R M A I N A R E A S T O I M P R O V E Y O U R

O N L I N E P R E S E N C E

1 . S O C I A L M E D I A 2 . P E R S O N A L B R A N D I N G 3 . L I N K E D I N 4 . P E R S O N A L W E B S I T E

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In today’s hiring process,

companies are more commonly

searching applicants online

and checking them out on social

media.

Social Media 1

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[13]

“Of 381 college admissions officers… 31 percent said they had visited an applicant’s Facebook or other

personal social media page to learn more about them”

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Polish your profile on all social media platforms and look at other great profiles to find inspiration

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Clean up your Facebook statuses and photos to ensure they are professional. Screen out any

profanity or inappropriate behaviour.

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[4][4]

If you’re Tweeting, try to make your posts engaging and relevant to

your career path.

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[11]

To be competitive in your job search and stand out from other applicants, it is essential to have developed a strong

personal brand that you can market to employers.

2 Create Your Personal Brand

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[10]

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“Self-branding is about being a signal in the noise of human capital. The stronger your

brand, the stronger that signal.” [2]

Being a brand means showcasing what makes you special, in a way that is…

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consistent,meaningful.

distinctive,

[2]

To become a brand, you must first determine a unique and interesting value proposition.

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A value proposition is the value that you bring to the table, your passions, skills,

goals and ideas.

What can you bring to the company that others

cannot?

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[5]

When creating your personal brand, ask your friends and past employers what they think your

most valuable assets are.

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[7]

3 Create a Robust Linkedin

“Linkedin is the No. 1 source of recruiting, 93 percent of recruiters are tapping into that network.”[1]

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Make sure you have a professional profile picture, follow interesting pages relevant to your field and update your

information often.

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[9]

Linkedin is all about establishing connections. When you connect with other professionals in your field, you’re gaining more knowledge and insight..

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[4]

Start a Personal Website4

-Personal websites are one of the best ways to take a personal brand to the next level, beyond the

standard resume or Linkedin profile.

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Your website should include an introduction, bio, creative resume, blogs, photo gallery and digital portfolio.

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Having an intriguing website that outlines your personal brand will set you apart from other applicants

and effectively communicate your value proposition.

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[6]

The best way to market yourself is to create your own platform from which to (subtly)

toot your own horn.

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[15]

The economy is moving in one direction and one direction only.

Take the time to invest in your online presence to help you look more confident, more connected, and more desirable to work with.

Michał Kulesza

Photo: Michal Kulesza Via stock.tookapic.com

[12]

WORKS CITED* Course Material

1. Bowness, S. (2013, January 10). Five ways to be a smart social media user in your job hunt. Retrieved June 01, 2016, from http://www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-hunt/article7195188/

2. Chamorro-Premuzic, T. (2013, January 01). The Future of You. Retrieved June 03, 2016, from https://hbr.org/2013/01/the-future-of-you

3. Clark, D. (2012, March 28). It's Not a Job Search, It's a Permanent Campaign. Retrieved June 05, 2016, from https://hbr.org/2012/03/its-not-a-job-search-its-a-p/

4. Daisyme, P. (2014, April 05). Why LinkedIn is Important to Your Career in 2014. Retrieved June 05, 2016, from https://www.searchenginejournal.com/linkedin-important-career-2014/95883/

5. Dugan, D. (2014, February 14). Sell Yourself: 14 Steps to Creating a Powerful Personal Brand. Retrieved June 03, 2016, from http://www.salary.com/sell-yourself-14-steps-to-creating-a-powerful-personal-brand/slide/3/

6. Gulati, D. (2013, December 10). Our Dangerous Obsession with External Recognition. Retrieved June 01, 2016, from https://hbr.org/2013/12/our-dangerous-obsession-with-external-recognition/

7. Jeffery, R. (2012, September 18). Our 4-Step Authentic Personal Brand Value Proposition Development Process. Retrieved June 02, 2016, from http://authenticpersonalbranding.com/mibosos-4step-personal-brand-proposition-development-process/492

8. Matrix, S. (2016). Digital Literacies. Presentation, Slide 38.

9. Pecoraro, D. (2013, December 20). Top 10 Ways to Clean up Your Social Media Profile for a Job Hunt. Retrieved June 02, 2016, from http://studentcaring.com/top-10-ways-to-clean-up-your-social-media-profile-for-a-job-hunt/

10. Peters, T. (1997, August 8). The Brand Called You. Retrieved June 03, 2016, from http://www.fastcompany.com/28905/brand-called-you

11. Rudulph, H. W. (2014, October 21). How to Clean Up Your Social Media Before the Job Hunt. Retrieved June 05, 2016, from http://www.cosmopolitan.com/career/news/a31442/how-to-clean-up-your-social-media-before-the-job-hunt/

12. Schawbel, D. (2011, February 28). The Reputation Economy is Coming. Retrieved June 05, 2016, from http://www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/#1a04aa6c40dc

13. Singer, N. (2013, November 09). They Loved Your G.P.A. Then They Saw Your Tweets. Retrieved June 05, 2016, from http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html?_r=0

14. Smith, J. (2015, January 14). Here's Why Every Job Seeker Needs A Personal Website - And What It Should Include. Retrieved June 02, 2016, from http://www.businessinsider.com/job-seekers-need-personal-website-2015-1

15. Tawlk, H. (2014, April 3). Marketing Yourself Online: How to Make a Name for Yourself. Retrieved June 02, 2016, from http://womenmoneyandsuccessmag.com/marketing-yourself

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