what's the right mix? f2f, digital, hybrid
DESCRIPTION
Your meeting’s reach no longer stops at the conference room walls. Now technologymakes it possible to reach people you never had access to before. The question is: How much should be live-only, and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site?Explore these questions, and learn how to create a meetings mix that appeals to your live and remote audience. Discuss case studies of live, digital and hybrid meetings.Stats from Convention 2020.TRANSCRIPT
What’s The
Right Mix?F2F, Digital, Hybrid
2
3
4
5
Engage more customers
Extend the reach of
your messages & content
Cost savings/avoidance
Brainstorm a list of things
11
we communicate digitally
Which do we do digitallyProposals
Job Interviews
Negotiating
Road Shows
Fundraising
Client Reviews
Casual
Conversations
Recruiting
Board meetings
Talking to kids
Arguging
Gossiping
Sales Training
Voice mail
Phone calls
Counseling
Training
Luncheons
Selling
Coaching
Talking to peers
Prospect calls
Customer service
Brainstorming
Interviewing
Mentoring
Vision sharing
Debating
Teaching
Networking
Cold calls
Q & A
Status updates
Talking with family
As technology evolves, we find
ourselves communicating
more digitally.
Increased use of
2011 Meeting Strategies Convention 2020
62%
social media & live streaming
Offering PPV
2015 Meeting Strategies Convention 2020
63%
on demand after event
Great focus on
2015 Meeting Strategies Convention 2020
58%
event content capture
Securing sponsors
2015 Meeting Strategies Convention 2020
55%
for live streaming
Offer free
2015 Convention Service Strategies Convention 2020
64% wireless access
Offer full AV packages
2015 Convention Service Strategies Convention 2020
63%
with live streaming
Offer turn-key esolutions
2015 Convention Service Strategies Convention 2020
63%
with live streaming
Meeting in ed institutions
2020 Increased Venue Competition Convention 2020
63%
Untraditional venues
2020 Increased Venue Competition Convention 2020
56%museums, galleries
Mixed-use facilities
2020 Increased Venue Competition Convention 2020
50%office buildings
Digital Or Virtual Events?
What are digital events?
Telepresence
Telemedicine
Live Streaming
Webinar
30
Hybrid
Who else will benefit
from this experience?
31
Hybrid Viewing Parties
Satellite Discussions
What screen are
participants viewing?
What screen are
participants viewing?
F2F
Mobile
Laptop
Desktop
34
Eli Lily
Internal employee mtgs digital
35
PCMA
3,743 F2F
632 remote
1,427 views
36
TelisSonera Telepresence
1,464 Digital Mtgs
1,392 Roundtrips eliminated
$803,998 Savings
37
TelisSonera Telepresence
40 Months Saved Working Time
169,000 kg reduced CO2
38
Rush U – Ophthalmology Dept
13 hours of programming
1 ½ days, 4 languages
5 remote presenters
39
Rush U – Ophthalmology Dept
200 F2F viewers
Best CME reviews in 20 years
1,200+ on-demand views
40
Filters
41
1. Meeting Objectives
42
2. Resources
budget, time, people power
43
3. Urgency
44
4. Participants
Internal or External
45
5. Geography
Brainstorm & identify various
46
meeting objectives
47
remote attendee
expectations
1. Exceptional presentations
fused by seamless transitions
2. Relevant or ignored.
What should be relevant?
Purpose
Topics
Messages
Agenda, timing flow
What should be relevant?
Technology used
Participants’ role
Content
People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin
3. Engaging or forgotten.
More interesting than
anything that
might distract
More interesting
Resources
Same old same old doesn’t succeed
Start w/ most interesting
Grab attention early
More interesting
Involve participants
Early & often
Stories, humor, visuals, sound
Make it FUN!
59
60
61
62
4. Keep it moving or
it‘s abandoned
Drag is a four letter word
Do not waste time
Eliminate irrelevant
Drag is a four letter word
Manage the clock
Practice delivery & tools
Relevant or ignored.
Engaging or forgotten.
Keep it moving or it’s
abandoned.
Presenting to F2F
audience is difficult.
Presenting to a
remote audience is
difficult squared!
68
Ways To Engage Remote
69
• PCMA
Good Morning America!
71
72
73
74
76
77
78
79
Video packages
Trade ShowTrends
Virtual Booth Demo
• smig44_uk
• Courtney.Carmody.com
• Andreas Rueda
• Manic Toys
• Johansonin
• themaninblue
• lucia.sartoni
• oxmour
• AndyG
• larskflem
• sridgway
• S/L
• danorbit
• Utenriksdept
• mayorgavinnewsome
• Raymond Larose
• darkmatter
• JimmyHarris
• wonderfulhorriblelife
• theloushe
• twenty-questions
• dangerouslyirrelevant.org
• AdamFoster
