th new on 5 - redken

REDKEN.COM

GET INSPIRED. BE PART OF IT.

5TH

NEW ONPROMOTIONS

APRIL 2011

NEWSHINE FLASH 02

glistening mist

SPRING/SUMMER 2011 STYLING TRENDS fREE REDkEN foR MEN caMPaIGN PackaGE fRoM MY bUSINESS TooLbox

2

COVER MODEL’S HAIRCOLOR:Natural Level 5

FORMULA 11 oz. (30 ml) 12N Color Fusion1 oz. (30 ml) 40 volume Pro-oxide Cream Developer

HIGHLIGHT FORMULA1 Scoop (24 g) Lift 5/15 Highlifting Booster1/2 oz. tube (15 ml) Lift 5/15 Highlifting Cream1/2 oz. (15 ml) 40 volume Pro-oxide Cream Developer

GLAZE2 oz. (60 ml) 09NB Irish Creme Shades EQ2 oz. (60 ml) Shades EQ Processing Solution

FASHION.SCIENCE.INSPIRATION.BE PART OF IT! Every season, Redken helps to create the latest hair trends seen on the runways. The next step? Bringing those looks straight to you, the salon professional! We’re committed to developing innovative new products and effective education so you can give every client runway style.

Turn to page 4 to discover our latest runway trend collection, Glamorama. Your kit includes everything you need to bring these decadent styles to life!

This month, we’re also excited to introduce NEW shineflash 02, a weightless illuminating mist that will give clients the glossy, high-fashion finish they crave. You’ll boost retail sales when your clients see the amazing shine they can achieve with this new product.

Finally, show off your styling skills and enter Redken’s ‘Road to NAHA’ contest! Show us what you’ve got and you could be one of four winners that Redken supports and helps enter the 2012 North American Hairstyling Awards. The prize includes a trip to NYC, a photo shoot, time with a Redken mentor, and more! Turn to page 14 for more details.

Very truly yours,

Karen Fuss-ZippVice President, General ManagerRedken 5th Avenue NYC

2

April 2011 / Promotions 3

SALON OFFER WHILE SUPPLIES LASTPURCHASE5 NEW Shine Flash 02 4.4 oz.

RECEIVE FREE1 Shine Flash Stylist Station Kit

Kit Includes:1 NEW Shine Flash 02 4.4 oz. for Stylist Use1 Shelf Talker

Salon Price

INSTANT ILLUMINATIONNEW SHINE FLASH 02Discover ultra-light shine – in a flash. Fine-mist aerosol spray illuminates hair with lightweight sheen and a silky feel. It’s the perfect finish for any hairstyle. Runway style, everyday. Only with Redken Styling.

ULTRA-LIGHT MIST FIne-MIST AeRoSoL SpRAy won’T weIGH down HAIR

condITIoned SHInewITH SHIne-booSTInG cAMeLInA oIL And noURISHInG vITAMIn b5

SHIne-on coMpLeX

Weightless shine is a must for high-fashion hair styling. From loose waves to a straight bob or sleek updo, NEW Shine Flash gives me the polished finish I need, and the aerosol mist makes it easy to apply.”

–Guido,Redken Creative Consultant

OPEN STOCKProduct Size Salon Price SRP

Shine Flash 02 4.4 oz

Shine Flash 02 2 oz

glistening mist

STYLIST OFFER WHILE SUPPLIES LASTPURCHASENEW Shine Flash 02 4.4 oz.

Salon Price

MINI OFFER WHILE SUPPLIES LASTPURCHASE10 NEW Shine Flash 02 2 oz. andRecieve 2 FREE

Salon Price

4

INTRODUCING…

REDKEN STYLING’S SPRING/SUMMER 2011 HAIRSTYLE COLLECTIONEvery year, top fashion designers turn to Redken to create the amazing hairstyles seen on the runways at New York Fashion Week and around the world. With the expertise and vision of Guido, Redken’s Creative Consultant, the latest hair trends take shape and set the tone for a season of innovative looks.

For Glamorama, Guido took his runway creations and distilled them into a collection of six stunning styles that evoke the lavish, high-glam feel of the Studio 54 era. “The ‘70s were a decadent time in fashion,” Guido explains. “Lots of hair, lots of makeup. It’s referencing an era when people really spent time on beauty.”

With Glamorama, it’s easy to make your clients feel glamorous! Everything you need to create the trends and build your business is included in your Fashion Week Kit!


USING YOUR GLAMORAMA KIT• Place the poster and look book in high- traffic areas to attract clients’ attention and let them know that your salon is a fashion styling destination.

• Give your clients a Sampling Kit after you’ve demonstrated how to achieve the desired style. Once they see how easy it is to do runway styles at home, they’ll come back for full-size products!

• Play the Spring/Summer 2011 Front Row DVD in your waiting area to inspire clients and let them know Redken is the runway hair authority. Stylists can also check out the Fashion section on Redken.com to learn quick tips.

• Use Pure Force 16 on your clients at the station to encourage retail purchase of this great new hairspray!

PURCHASE 12 Redken Styling products (mix and match)

RECEIVE FREEGlamorama Styling Kit

KIT INCLUDES:1 Pure Force 16 6.7 oz. for Stylist Use Only6 Client Sampling Kits: 3 Fashion Work 12 2 oz. 3 Pure Force 16 1.7 oz. 1 Glamorama Look book 1 Spring/Summer 2011 Front Row DVD 1 Vertical Salon Poster

Salon Price

*Actual salon price and value depends on products purchased

STYLIST OFFER

AS SEEN AT FASHION WEEK!

NEW PUREFORCE 16

FREE SAMPLE!

6

THICKER, FULLER HAIR IN 30 DAYSIntroducing a customizable system with effective treatments for all types of thinning hair. NEW Intra Force includes an exclusive in-salon service, two unique at-home systems and intensive treatments for both natural or color-treated thinning hair.

NEWINTRA FORCE for all types

of thinning hairINTRA FORCE OFFERS A 3-TIERED PROGRAM FOR PROMOTING HAIR DENSITY

purify: with the Scalp Stimulate ServiceProfessional microdermabrasion treatmentmaximizes the regimen and is proven toaccelerate cellular turnover by 25%.

densify: with Daily At-Home Care3-step systems for natural or color-treatedthinning hair improve hair condition while helpingto reduce thinning.

intensify: with Targeted TreatmentsEnhance daily care, jumpstart care or give anadded boost. Can be applied in the salon orretailed for at-home use.

pur

ify

densify

intensify

• THICKER, FULLER HAIR IN JUST 30 DAYS• UP TO A 95% DECREASE IN PREMATURE BREAKAGE WITH CONTINUED USE*

PROVEN RESULTS WITH

* Based on a brushing test with the Intra Force System vs. a non conditioning shampoo

YOUR KIT INCLUDES: 4 System 1 Starter Kits 4 System 2 Starter Kits 2 Hair Advance .24 oz./10 Box 1 Micro Boost 3.4 oz. 1 Hair Densifier 8.5 oz. 1 Scalp Stimulate Service .85 oz./6 Box

PLUS Free sampling, education and merchandising materials (see below)

Salon Price

SEE THICKER, FULLER HAIR IN 30 DAYS!TRY NEW INTRA FORCE THINNING HAIR SOLUTIONS

FREE SAMPLE INSIDE!

GET INSPIRED. SEE YOUR STYLIST.REDKEN.COM

GET INSPIRED. SEE YOUR STYLIST.

REDKEN.COM

NEW INTRA FORCETHICKER, FULLER HAIR IN 30 DAYS OR YOUR MONEY BACK

for all types ofthinning hair

*See myintraforce.com for details

FREE SAMPLING, MERCHANDISING AND EDUCATION MATERIALS:

SYSTEMS 1 & 2 DUO PACKETTES with PACKETTE FOLDER (25 of each)

INTRA FORCE DVD INTRA FORCE MOBILE MIRROR CLING (set of 4)

CLIENT BROCHURE FOR FEMALE & MALE CLIENTS (25 of each) WITH BROCHURE HOLDER

ACRYLIC GLORIFIER WITH DOUBLE-SIDED INSERT

STYLIST GUIDE INTRA FORCE ART OF CONSULTATION PAD

BONUS OFFER!*PURCHASE THE SALON INTRO DEALPLUS an additional of Intra Force products to receive FREE product and merchandising materials!

1 BOX OF SCALP STIMULATE .85 oz./6 box

1 PERMANENT ON-SHELF DISPLAYIncludes: 3-D GLORIFIER and CUSTOMIZABLE “BLACK BAR” DISPLAY

RECEIVE FREE:

SALON INTRO OFFER!*ALL THE TOOLS YOU NEED FOR A SUCCESSFUL LAUNCH AT INCREDIBLE SAVINGS!

SEE YOUR REDKEN SALES CONSULTANT FOR IN-DEPTH PRODUCT INFORMATION AND DETAILS ON YOUR KIT CONTENTS AND BONUS DEAL!

*WHILE SUPPLIES LAST*WHILE SUPPLIES LAST April 2011 / Promotions 7

FREE SAMPLING, MERCHANDISING AND EDUCATION MATERIALS:

8

BOOST RETAIL SALES WITHA FREE REDKEN FOR MEN CAMPAIGN PACKAGEFROM MY BUSINESS TOOLBOX Stock up on Redken For Men and pass the savings on to clients! To help you, we’re offering a Redken For Men campaign package from My Business Toolbox completely FREE! Use materials in your campaign package to gain new clients and boost Redken For Men retail sales in your salon.

SALON OFFERPURCHASE12 Redken For Men grooming products*

Salon Price

*Excludes Cleanse bar**Actual price and value depends on products purchased

20% OFF

April 2011 \ Promotions 9

FREE COLOR CAMO APPLICATOR BOTTLE!With your FREE applicator bottle, it’s even easier to blend away his gray! Color Camo 5 min. custom gray camouflage offers everything you need to take your men’s color business to the next level, including quick processing time, easy application, low maintenance results, versatile coverage options, and more!

Take advantage of this opportunity to stock up on Color Camo and get your FREE applicator bottle!

SALON OFFERWHILE SUPPLIES LAST

PURCHASE6 Color Camo shades(mix and match)

RECEIVE FREE1 Color Camo 4 oz.applicator bottle

Salon Price

*Based on value of applicator bottle

YOUR CAMPAIGN PACKAGE INCLUDES:

212 555 5555www.yoursalon.com

1234 Main Street

New York, NY 55555PH: 212 555 5555

Your Redken Salon

250 Referral Cards to motivate clients to refertheir friends

500 Direct Mail Postcards sent straight to potential new clients

1 Redken For Men Poster to hang in your salon

1 Shelf Sign to highlight your Redken For Men promotion

212 555 5555

100 Facebook Cards to encourage clients tovisit your salon’s Facebook page

250 Reward Cards to encourage clients to make retail purchases

HOW TO GET YOUR FREE CAMPAIGN PACKAGE:• See your sales consultant for the special promotion code• Visit Redken.com/My Business Toolbox • Select the FREE Redken For Men “Jump Online, Get Him In” campaign package


AN INCREDIBLE VALUE

10

SALON OFFER WHILE SUPPLIES LASTPURCHASENature’s RescueRefining Sea Polish 3.4 oz.

Salon Price

HAVE YOUR CLIENTS DISCOVERED NEW NATURE’S RESCUE REFINING SEA POLISH?Nature’s Rescue is a collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that remove impurities and buildup while helping to nourish hair. Your clients can jumpstart their at-home haircare routine with Nature’s Rescue Refining Sea Polish, which is enriched with pumice to gently exfoliate, remove impurities and leave hair smooth and shiny.

STOCK UP ON NATURE’S RESCUEREFINING SEA POLISH!Last month’s haircare duos came with a tear-off coupon inside offering clients 20% off Refining Sea Polish. Take advantage of this opportunity to stock your retail shelves and make sure you have plenty of product on hand when clients come in to redeem this offer!*

Client Price

*Offer valid April 15-June 15, 2011

20% OFF

GET REWARDED WITH REDKEN’S ONGOING SAMPLING PROGRAM!Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently – you’ll see your retail sales rise as a result! To support your salon’s sampling efforts all year long, we’ve created a new Ongoing Sampling Program where you’ll automatically receive sample packettes when you purchase select best-selling Redken Haircare and Styling products. We’ve also made these same samples available for sale in case you need to stock up!

Now available for sale!HAIRCARE (Bags of 18 duo packettes)

Color Extend

All Soft

Real Control

STYLING (Bags of 18 single packettes)

Outshine 01

Velvet Gelatine 07

Align 12

SAMPLING PACKETTESPURCHASE 6 shampoo 10.1 oz. and 6 conditioner 8.5 oz. from the same regimen

Choose from:All SoftColor ExtendReal Control

RECEIVE FREE18 shampoo/conditioner duo packettes*

Salon Price

HAIRCARE YEAR–LONG OFFER STYLING YEAR–LONG OFFERPURCHASE 6 of the same Redken Styling productsChoose from:outshine 01velvet gelatine 07align 12

RECEIVE FREE18 single packettes*

Salon Price

*Salons can choose any one set of free packettes, regardless of the brand purchased**Exact price/value depends on products purchased. Includes packette value Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores.


SUBSCRIBE TO REDKEN EDUCATION

ON DEMAND:GREAT LEARNING

GREAT VALUE!

RedkenEducationOnDemand.com subscriptions are a great resource for inspiring your staff, training new stylists, improving your skills, and much more! And at approximately$4 per video, that’s like getting education for the same price as a daily latte!

Redken Education On Demand subscriptions packages start at just per month.Visit RedkenEducationOnDemand.com for more information!

DID YOU GET YOUR 1ST QUARTER REWARD KIT YET?

If you purchased over of Redken Haircolor in the past 3 months, be on the lookout for your 1st Quarter reward kit! The kit includes a wealth of business-building material to help you get inspired and increase your retail sales. Make sure you redeem your coupon for a FREE swatch book!

Haven’t heard about Color Advantage yet?

Visit Redken.com/ColorAdvantage or talk to your RedkenSales Consultant for details!

YOUR KIT INCLUDES A COUPON FOR A FREE COLOR FUSION, SHADES EQ OR COLOR GELS SWATCH BOOK!

HAIRCOLOR REWARDS PROGRAM

12

THE REDKEN EXCHANGECOLOR SESSIONS » Color 911 July 18 – 19, September 26 – 27

Color 911: The Best Dimension October 24 – 26

Color and Know Why May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Coloring Out of Your Mind June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Mixing It Up Formulation June 27 – 29, September 19 – 21, November 28 – 30

COMBO SESSIONS » Everything’s Included May 23 – 25, July 25 – 27, September 26 – 28, October 24 – 26

Everything’s Included 2 June 6 – 8, August 1 – 3, October 3 – 5

Full On Curls August 22– 24

Total Design & Color Immersion August 29 – September 1

DESIGN SESSIONS » Cut and Know Why May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Cutting Over the Top June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Cutting with Sam + Chris May 16 – 17, October 31 – November 1

Diagnostic Design June 27 – 29, September 19 – 21, November 28 – 30

SPECIALTY SESSIONS » Best Blondes August 1 – 3

Dressing the Bride July 18 – 20

Gray Matters June 6 – 8

Just Cut the Darn Thing July 25 – 26

Platform Artistry October 31 – November 2

Session Skills and Photo October 3 – 5

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

2011 SESSION CALENDAR

FEATURED CLASSMIXING IT UP….FORMULATION with Alicia Marcano and Eric Ray

3-day session: June 27–29

Looking for a new way to think about coloring hair? Want the keys to creating great reds, beautiful blondes and brilliant brunettes? We’ll help you uncover the myths of hair color, understand how color is made, and show you how to formulate creatively to anchor your formulas. Gain the confidence and knowledge to create seasonal looks for every client.

Do you have clients who repeatedly ruin their color?This 2-day session will provide knowledge and tools for undoing damage! Learn how to creatively formulate to correct at-home color mistakes, over-processed results, banding, fast fade, dark ends, and more. Bring in your challenges – nothing is too hard for this team!

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

COLOR 911 with Alicia Marcano and Eric Ray

2-day session: July 18-19


APRIL MAY JUNERETAIL

PROMOTIONSLook for Redken’s Spring/Summer 2011 Fashion Trends kit, including the Front Row DVD!

Check out NEW Shine Flash 02, a weightless aerosol shine spray!

Stock up with 20% off Redken For Men grooming, and create promotional materials for your salon on My Business Toolbox for FREE!

Stock up on Nature’s Rescue Refining Sea Polish at 20% off and get prepared for clients to redeem their offer featured in last month’s duos.

Exciting NEW technology coming soon from Redken Haircare!

Ready for Father’s Day? Look for a great Redken For Men gift for him!

Great savings! Receive 50% off any Redken styling product with thepurchase of a Redken shampooand conditioner.

50% off Time Reset Corrective Defense.

Nature’s Rescue gift with purchase!

Clients can try NEW Fashion Work 12 FREE with the purchase of All Soft shampoo.

Redken Styling Volume Collection is now categorized by hair zone to help you build volume at the roots, lengths or all over.

Save on Hair Advance with Intra Force trial kit purchase.

SERVICE/BACKBAR

PROMOTIONS

Your Spring/Summer 2011 Fashion Trends kit comes with NEW Fashion Week 12 and NEW Pure Force 16 hairspray minis – sample to your clients during their appointment to encourage retail sales.

FREE Color Camo 4 oz.applicator bottle with your Color Camopurchase.

FREE sampling packettes with your Redken Chemistry purchase.

Watch for an exciting new haircolor campaign to get your clients inspired, bring them into your salon, and keep them coming back for more!

20% off Texture products

Blend away his gray with Color Camo!

Stock up and save with Redken Styling backbar promotions!

YOUR SALON MEETING

Check out NEW Redken Education On Demand videos featuring Intra Force and Shine Flash 02!

Discover the latest “Promoting You and Your Salon For Dummies” 2nd edition guide to learn simple, effective way to use social media to boost your business!

Last month to enter the Road to NAHA contest! Visit Redken.com for details!

OTHER Encourage your salon staff to get creative and enter the NAHA contest!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

UPCOMING REDKEN PROMOTIONS


NEW FASHIONWORK 12

FREE SAMPLE!


NEW PUREFORCE 16

FREE SAMPLE!

14

IT’S YOUR TURN TO INSPIRE THE WORLD OF HAIRDRESSING! ENTER REDKEN’S “ROAD TO NAHA” CONTEST FOR A CHANCE TO BE PART OF THE 2012 NORTH AMERICAN HAIRSTYLING AWARDS (NAHA)!Show us what you’ve got and you could be a winner that Redken supports and helps enter the NAHA Awards!

PRIZE INCLUDES:

• Trip to NYC• A Redken Artist mentor on hairstyle development• Professional photo shoot with a model, photographer, make-up artist, wardrobe stylist• Entry fee for the 2012 NAHA awards

ALL ENTRIES MUST BE RECEIVED BY JUNE 30, 2011

LOG-ON TO REDKEN.COM FOR MORE INFORMATION AND HOW TO ENTER!

PRODUCT LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7oz. 50 _10.1oz. 12 _liter 12 _Gallon 4 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1oz. 100 _8.5oz. 12 _liter 12 _Gallon 4 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7oz. 14 _

TREATMENTSAll Soft Heavy Cream super treatment1oz. 100 _8.5oz. 12 _Blonde Glam Color Enhancer Perfect Platinum1.7oz. 50 _8.5oz. 12 _Blonde Glam Color Enhancer Rich Vanilla8.5oz. 12 _Body Full Instant Bodifier volumizing foam5oz. 12 _Body Full Volume Amplifier thickening lift spray5oz. 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2oz. 12 _Color Extend Rich Recovery protective treatment 1oz. 100 8.5oz. 12 _Color Extend Total Recharge inner hair fuel 5oz. 12 _Color Extend Shine Enrich protective shine serum3.4oz. 12 _Color Extend Sun After-Sun Mask8.5oz. 12 _Color Extend Sun Solar Screen SPF 125oz. 12 _Color Extend Sun Sparkling Shield leave-in smoother5oz. 12 _Extreme Anti-Snap leave-in treatment1.7oz. 24 _8.5oz. 12 _Extreme CAT Treatment protein reconstructing treatment5oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4oz. 12 _Fresh Curls Curl Recovery intensive rinse-out mask1oz. 24 _8.5oz. 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5oz. 12 _Fresh Curls Curl Boost scrunching spray gel8.5oz. 12 _Real Control Intense Renewal super moisturizing mask1oz. 100 _8.5oz. 12 _Real Control Crema Care daily nourishing styling treatment8.5oz. 12 _Real Control Slim Supreme slimming serum3.4oz. 12 _Real Control Mineral Elixir dazzling smoothing oil4.4oz. 12 _Real Control Overnight Treat night recovery3.4oz. 12 _Real Control Thermal Resist inner hair repair5oz. 12 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Smooth Down Butter Treat smoothing treatment1.7oz. 24 _8.5oz. 12 _Smooth Down Heat Glide protective smoother5oz. 12 _Time Reset Youth Revitalizer1oz. 100 _8.5oz. 12 _Time Reset Corrective Defense3.2oz. 12 _Time Reset At-Home Porosity Filler Kit4x0.5oz 12 _Time Reset Client Kit 6 _Pre Artliter 12 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo*6.8oz. 12 _liter 12 _Nature’s Rescue Cooling Deep Conditioner*4.2oz. 12 _16.9oz. 6 _Nature’s Rescue Refining Sea Polish*3.4oz. 12 _Nature’s Rescue Radian Sea Spray*3.4oz. 24 _Nature’s Rescue Pump*1/2liter n.a. _Nature’s Rescue Fragrance Blotters for tester unit*(Bagsof100) n.a. _

INTRA FORCESYSTEM 1Shampoo 1*9.8oz. 12 _liters 6 _Toner 1*8.3oz. 12 _liters 6 _Scalp Treatment 1*5.1oz. 12 _Starter Kit 1* 6 _SYSTEM 2Shampoo 2*9.8oz. 12 _liters 6 _Toner 2*8.3oz. 12 _liters 6 _Scalp Treatment 2*5.1oz. 12 _Starter Kit 2* 6 _TREATMENTSMicro Boost*3.4oz. 12 _Hair Advance*.24oz.x10 12 _Hair Densifer Styling Foam*8.5oz. 12 _

IN SALON SERVICESScalp Stimulate*.85oz.x6 12 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9oz.(1/2liter) 12 _Extreme Shot Phase16.9oz.(1/2liter) 12 _

Clear Moisture Shot16.9oz.(1/2liter) 12 _

Smooth Down Shot Phase16.9oz.(1/2liter) 12 _

All Soft Shot Phase16.9oz.(1/2liter) 12 _

Real Control Shot Phase16.9oz.(1/2liter) 12 _

(CONTINUED)

14



Time Reset Filler Shot Phase7.6oz. 12 _

Shot Phix 3.5 pHix pHase sealer 8.5oz. 12 _

Shot Phix 5.5 pHix pHase sealer8.5oz. 12 _

Redken Chemistry “Try Me Kit” 4 _

STYLING STRAIGHTSheer Straight 06 lightweight straightening gel1oz. 100 _3.4oz. 12 _Align 12 protective straightening lotion0.35singlePackette(polybagof18) 28 _1oz. 100 _5oz. 12 _Power Tame 16 intense straightening balm5oz. 12 _

SHINEGlass 01 smoothing serum 2oz. 48 _4oz. 12 _Outshine 01 anti-frizz polishing milk0.35singlePackette(polybagof18) 28 _1oz. 100 _3.4oz. 12 _Shine Flash 02 glistening mist* 2oz. 24 _4.4oz. 12 _

VOLUME Thickening Lotion 06 body builder5oz. 12 _1/2liter 12 _Rootful 06 root lifting spray8.5oz. 12 _Layer Lift 07 length elevating spray-gel5.7oz. 12 _Full Frame 07 protective volumizing mousse2oz. 24 _8.5oz. 12 _Aerate 08 bodyfying cream-mousse2.3oz. 12 _Contour 08 shaping lotion8.5oz. 12 _Guts 10 volume spray foam2oz. 24 _10.58oz. 12 _

TEXTUREWater Wax 03 shine defining pomade1.7oz. 12 _Rewind 06 pliable styling paste.75oz. 144 _5oz. 12 _Wax Blast 10 high impact finishing spray-wax2oz. 24 _4.4oz. 12 _Rough Paste 12 working material.75oz. 144 _2.5oz. 12 _Hardwear 16 super strong gel**8.5oz. 12 _1/2liter 12 _Structure Wax 17 classic styling wax1.7oz. 12 _

CURlSoft Spin 05 curl-enhancing gel5oz. 12 _Ringlet 07 curl perfecting lotion1oz. 100 _6oz. 6 _Curl Wise 14 curl defining cream 5oz. 12 _

HEAT STYLINGSatinwear 02 ultimate blow-dry lotion1oz. 24 _5oz. 12 _Iron Silk 07 ultra straightening spray8.5oz. 12 _Blown Away 09 protective blow-dry gel1oz. 100 _5oz. 12 _Spray Starch 15 versatile ironing spray5oz. 12 _Hot Sets 22 thermal setting mist5oz. 12 _1/2liter 12 _


HAIRSPRAYSPureforce 16 flexible volumizing spray1.7oz. 24 _6.7oz. 12 _Fashion Work 12 versatile working spray*2oz. 24 _11oz. 12 _Pure Force 16 non-aerosol fixing spray*1.7oz. 24 _6.7oz. 12 _Quick Dry 18 instant finishing spray**2oz. 24 _11oz. 12 _Forceful 23 super strength finishing spray**2oz. 24 _11oz. 12 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7oz. 12 _Velvet Gelatine 07 cushioning blow-dry gel0.35singlePackette(polybagof18) 28 _3.4oz. 12 _Wool Shake 08 gel-slush texturizer5oz. 6 _

REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10oz. 12 _liter 12 _Mint Clean invigorating shampoo10oz. 12 _liter 12 _Cool Finish invigorating conditioner10oz. 12 _liter 12 _Densify texturizing shampoo10oz. 12 _Go Clean daily care shampoo10oz. 12 _liter 12 _Finish Up daily weightless conditioner10oz. 12 _liter 12 _

STYlINGMint Fix sweat-resist gel5oz. 12 _Stand Tough extreme gel5oz. 12 _Grip Tight holding gel5oz. 12 _Dishevel fiber cream*3.4oz. 12 _Get Groomed finishing cream5oz. 12 _Work Hard molding paste3.4oz. 12 _Mint Shape forming paste3.4oz. 24 _High Rise hard wax 1.7oz. 12 _Outplay texture putty3.4oz. 24 _Maneuver working wax 3.4oz. 24 _Polish Up pomade3.4oz. 24 _Shine Form defining wax2.5oz. 12 _

SKIN/BOdY CARECleanse acid balanced cleansing bar5.3oz. 36 _Mint Rush invigorating hair and body wash6.8oz. 12 _

HAIRCOlORColor Camo2oz. 36 _Pro-oxide Cream Developer 10v liter 6 _

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2oz. 36 _


Shades EQ Crystal Clear16oz. 12 _liter 6 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1oz. 36 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1oz. 36 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2oz. 36 _

HAIRCOlOR COllECTION KITSShades EQsalonintroKit 1 _stylisttrialKit 4 _Color Fusion salonintroKit** 1 _stylisttrialKit** 4 _Color Gels salonintroKit 1 _stylisttrialKit 4 _

dEvElOPERSColor Gels Developer 10v, 20v, 30v, 40vliter 6 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16oz.(20vonly) 12 _liter 6 _Shades EQ Processing Solutionliter 6 _

lIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia17.6oz. 6 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6oz. 6 _Blonde Dimensions Dust-Free Conditioning Lightener8oz. 12 _32oz. 6 _Lift 5/15 Highlifting Cream1oz. 72 _Lift 5/15 Highlifting Booster21.1oz. 12 _Up To 7 De-Dusted Lightener 16oz. 12 _32oz. 6 _

HAIRCOlOR MAINTENANCEColor Thickener4oz. 12 _

TEXTUREAcid WavesCreativeCurl 24 _innersecret 24 _alkalineWavesVectorPlus 24 _VectorPlusextraBody 24 _

SALON GEARCOlOR GEARSalon BasicstintBowl n.a. _WideBrush/longBristles n.a. _WideBrush/shortBristles n.a. _narrowBrush/longBristles n.a. _narrowBrush/shortBristles n.a. _applicatorBottle n.a. _MeasuringCup n.a. _organizertrayCream n.a. _(Regular–holds42)organizertrayCream(Mini–holds21) n.a. _organizertrayliquid(Regular–holds36) n.a. _tubeKey n.a. _

SpecialtydetailingFreehandBrush n.a. _(angledBrush)detailingetchingWand n.a. _(MascaraWand) techniqueBoard n.a. _sprayWaterBottle n.a. _Mini-spatula n.a. _

PRODUCTCase Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Mini-Whisk n.a. _Clips(setof8) n.a. _MagneticClipWristband n.a. _Blondeicingscoop n.a _

ApparelRedkenFavoriteCape n.a. _durasilk™allPurposeCape n.a. _durasilk™allPurposeapron n.a. _durasilk™ClientWrap n.a. _Swatches & MoreshadeseQswatchBook n.a. _ColorFusionswatchBook n.a. _ColorGelsswatchBook n.a. _swatchCards n.a. _shadeCharts n.a. _shadestickers n.a. _Haircolor&textureGuide n.a. _

HAIRCARE/STYlING GEARRedkenChemistry n.a. _shotshakerPumpsliter(White) n.a. _liter(Black) n.a. _Gallon(White) n.a. _

BUSINESS TOOlSReinventingspaceBook n.a. _inspiringWorldofRedkenVolii n.a. _artofConsultationKit n.a. _

allretailpricesaresuggestedonly.*newproduct**newprice+notallsizesavailableforeveryproductn.a.=notapplicable.

April 2011 \ Promotions All rights reserved. U0199000 1/2011

WE’VE CUT DIVERSION BY 62% SINCE 2008 At Redken, we’re committed to ensuring the quality of our products and protecting the integrity of our salon network – we do not tolerate diversion of any kind. Over the past three years, we’ve achieved industry-leading results in cutting diversion.

YOU CAN HELP – TALK TO YOUR CLIENTS ABOUT DIVERSION!Let your clients know why purchasing Redken products from an authorized retailer guarantees the best experience and protectstheir safety.

› Visit Redken.com/MyBusinessToolbox to order Anti-Diversion client cards – hand them out with every retail purchase to educate your clients on the risks of purchasing Redken products from unauthorized outlets.

› Let your clients know about Redken’s product guarantee, which is only for products purchased in an authorized salon. If your client is not satisfied with our product’s performance, he or she can receive a full refund within 4 weeks with a salon receipt. Speak to your Sales Consultant or go to Redken.com for more information.

If you are approached by a collector, please get his or her name and phone number and contact L’Oréal Professional Products Division at [email protected], or call our hotline at 1-800-503-3997.

REDKEN

10.0%

0.0%

-10.0%

-20.0%

-30.0%

-40.0%

-50.0%

-60.0%

-70.0%

-80.0%

PE

RC

EN

T D

EC

RE

AS

E IN

DIV

ER

SIO

N V

OLU

ME

DIVERSION

WINNING THE FIGHT AGAINST DIVERSION

-21%

-62%

Results reported thru Q3 2010. L’Oréal obtains this data from a trusted resource and partner, Information Resources, Inc. (IRI), a leading provider of consumer and shopper market intelligence

Q1-3 2008Q1-3 2010= -62%vs.

Q1-3 2009Q1-3 2010= -21%vs.

th new on 5 - redken

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