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12
5 TH NEW ON PROMOTIONS APRIL 2012 BOOST YOUR RETAIL SALES WITH SAMPLING HAVE YOU TRIED NEW CHROMATICS? DISCOVER SPRING/SUMMER 2012’S HOTTEST HAIRSTYLES! GET INSPIRED. BE PART OF IT. REDKEN.COM

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Page 1: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

5TH

NEW ONPROMOTIONS

APRIL 2012

BOOST YOUR RETAIL SALES WITH SAMPLINGHAVE YOU TRIED NEW CHROMATICS?

DISCOVERSPRING/SUMMER 2012’S HOTTEST HAIRSTYLES!

GET INSPIRED. BE PART OF IT.

REDKEN.COM

Page 2: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

2

SALON OFFERPURCHASE6 Fashion Essentials prepacks (mix and match)

Recommended Mix3 Quick Dry 18 11 oz. with Powder Refresh 01 1.2 oz.3 Pure Force 16 6.7 oz. with Powder Refresh 01 1.2 oz.

RECEIVE FREE10 5th Avenue Style Magazines1 Magazine Holder

Salon Price

$46.50*$69.00 salon value ($22.50/33% savings)

CLIENT OFFERPURCHASE1 Fashion Essentials prepack—includes aFREE Powder Refresh 01 travel size!

Choose from1 Pure Force 16 6.7 oz. with Powder Refresh 01 1.2 oz. OR1 Quick Dry 18 11 oz. with Powder Refresh 01 1.2 oz

Client Price Client Price

Pure Force 16 6.7 oz. withPowder Refresh 01 1.2 oz

$16.00$23.50 client value ($7.50/32% savings)

Quick Dry 18 6.7 oz. withPowder Refresh 01 1.2 oz

$15.00$22.50 client value ($7.50/33% savings)

GIVE YOUR CLIENTS THE SEASON’S HOTTEST STYLES!Every season, Redken Creative Consultant Guido creates the hair trends seen on runways across the globe. This season, Guido relied on products from Redken’s Heat Styling, Shine and Hairspray collections to create casually elegant looks. Boost retail sales with the Fashion Essentials prepack (which includes a FREE travel size powder refresh 01) and introduce clients to the latest trends with the 5th Avenue Style magazine.

FASHION ESSENTIALSGET SPRING/SUMMER 2012’S HOTTEST STYLES WITH THIS DUO!INCLUDES:quick dry 18 instant finishing spray 11 oz.powder refresh 01 aerosol hair powder/dry shampoo 1.2 oz.

FREE POWDER REFRESH 01

GET INSPIRED. SEE YOUR STYLIST.

REDKEN.COM

FASHION ESSENTIALSGET SPRING/SUMMER 2012’S HOTTEST STYLES WITH THIS DUO!INCLUDES:pure force 16 non-aerosol fixing spray 6.7 oz.powder refresh 01 aerosol hair powder/dry shampoo 1.2 oz.

FREE POWDER REFRESH 01

GET INSPIRED. SEE YOUR STYLIST.

REDKEN.COM

*Based on recommended mix

Page 3: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

3

AP

RIL

201

2 /

Pro

mot

ions

As seen in InStyle July 2011

SAVE 20% SUN ESSENTIALSProtect and perfect hair with this must-have summer duo!

Salon Price

$11.60$14.50 salon value ($2.90/20% savings)

Client Price

$23.20$29.00 client value ($5.80/20% savings)

BOOST RETAIL SALES WITH SAMPLINGSample consistently and watch your sales rise! Get a FREE Sampling Kit when you purchase multiple haircare products or purchase the kit at a discount.

STYLIST OFFERPURCHASE 1 Sampling Kit

KIT INCLUDES1 Color Extend Shampoo liter18 Color Extend Packettes in sampling box 18 All Soft Packettes in sampling box25 Retail Consumer Brochures1 Consultation Tear Pad

Stylist Price

$10.00$31.75 stylist value ($21.75/69% savings)

SALON/ CLIENT OFFER PURCHASE AT A DISCOUNT1 Color Extend Sun After-Sun Shampoo1 Color Extend Sun After-Sun Mask

SALON OFFERPURCHASE 12 Shampoos and Conditioners (mix and match)

Choose from:Color ExtendAll SoftExtremeSmooth DownBody FullReal Control

Salon Price

$84.00$115.75 salon value ($31.75/27% savings)

RECEIVE FREE 1 Sampling KitBlonde Glam

Fresh CurlsClear MoistureNature’s RescueTime Reset

KIT INCLUDES1 Color Extend Shampoo liter18 Color Extend Packettes in Sampling Box18 All Soft Packettes in Sampling Box25 Retail Consumer Brochures1 Consultation Tear Pad

Page 4: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

4

INTRA FORCE 30-DAY CHALLENGE GET TO THE ROOT OF THICKER HAIRImprove the health and appearance of thinning hair in just 30 days and increase your revenue with Intra Force!

SALON OFFERPURCHASE3 Intra Force Shampoo 9.8 oz.3 Intra Force Toner 8.3 oz. (mix and match)

Recommended mix1 Shampoo for Natural Thinning Hair 9.8 oz.2 Shampoo for Color-Treated Thinning Hair 9.8 oz.1 Toner for Natural-Thinning Hair 8.3 oz.2 Toner for Color-Treated Thinning Hair 8.3 oz.

RECEIVE3 Daily Scalp Treatment at 50% off (mix and match system 1 or 2)1 FREE Merchandising Kit

KIT INCLUDES1 Easel Card25 Female Consumer Brochures25 Male Consumer Brochures

Salon Price

$68.25$87.00 salon value ($18.75/22% savings)

CLIENT OFFERPURCHASE1 Intra Force Shampoo 9.8 oz.1 Intra Force Toner 8.3 oz.

RECEIVE1 Daily Scalp Treatment at 50% off

Client Price

$45.50$58.00 client value ($12.50/22% savings)

GET INSPIRED. SEE YOUR STYLIST.

REDKEN.COM

NEW INTRA FORCETHICKER, FULLER HAIR IN 30 DAYS OR YOUR MONEY BACK

for all types ofthinning hair

*See myintraforce.com for details

20% OFF SHAPE CONTROL GET IT STRAIGHT OR MAKE WAVES. SAFELY AND PERMANENTLY.

SALON OFFERPURCHASE AT A DISCOUNT3 Shape Control Reducers2 Shape Control Neutralizers (mix and match)

Salon Price

$88.80$111.00 salon value ($22.20/20% savings)

Page 5: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

· 2X FORTIFIED HAIR*· ZERO AMMONIA, ZERO ODOR· UP TO 100% COVERAGE· MULTI-DIMENSIONAL, 4D COLOR RESULTS

Only Redken, the leader in salon haircolor in the U.S., could take your color results to this dimension. NEW CHROMATICS uses breakthroughODS2 (Oil Delivery System) + Protein Extract Technology to deliver multi-dimensional, 4D color deep into every hair strand. No ammonia,no odor—just stunning, high shine color and hair that’s 2X fortified with CHROMATICS vs. uncolored hair.

HAVE YOU TRIED NEW CHROMATICS YET?

MADISON AVENUE DEALPURCHASE AT A DISCOUNTMadison Avenue Kit

KIT INCLUDES:48 CHROMATICS shades 2 oz.1 10 volume CHROMATICS Oil in Cream Developer liter2 20 volume CHROMATICS Oil in Cream Developer liters2 Color Gear Measuring Cups2 Color Gear Tube Keys2 Color Gear Applicator Bottles3 CHROMATICS Developer Stands2 CHROMATICS Bowls2 CHROMATICS Brushes1 Swatchbook1 Shade Chart1 Technique Guide 1 Sticker Sheet1 DVD25 Client Brochures with Brochure Holder3 Mirror Clings1 Window Cling1 Poster1 $50 My Business Toolbox coupon (see What’s The Plan Letter to redeem!)1 Pureology Hydrate Shampoo liter1 Pureology Hydrate Condition liter2 Pureology Pumps

Salon Price

$348.00$527.26 salon value ($179.26/34% savings)

PARK AVENUE DEALPURCHASE AT A DISCOUNT15 CHROMATICS shades (mix and match)1 CHROMATICS Oil in Cream Developer liter1 Park Avenue Kit

KIT INCLUDES:1 CHROMATICS Bowl1 CHROMATICS Brush 1 Shade Chart1 Technique Guide 1 Sticker Sheet3 Mirror Clings1 Window Cling

Salon Price

$99.00$126.75 salon value ($27.75/22% savings)

*Fortifies the cuticle for 2 times less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo

MADISON AVENUE BONUS DEALPURCHASE Additional 48 CHROMATICS shades (open stock/mix and match)

RECEIVE FREE:4 CHROMATICS Oil in Cream Developer liters*6 CHROMATICS shades*

Salon Price

$348.00$431.50 salon value ($83.50/19% savings)*Salon’s choice

Page 6: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

6

PRICE LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7oz. 50 3.00 1.50 75.00 _10.1oz. 12 13.50 6.75 81.00 _liters 12 23.50 11.75 141.00 _Gallon 4 n.a. 25.50 102.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1oz. 100 3.00 1.50 150.00 _8.5oz. 12 14.50 7.25 87.00 _liter 12 28.50 14.25 171.00 _Gallon 4 n.a. 40.50 162.00 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7oz. 14 n.a. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1oz. 100 3.00 1.50 150.00 _8.5oz. 12 15.50 7.75 93.00 _All Soft Argan-6 Oil*3oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray*5oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5oz. 12 17.50 8.75 105.00 _Blonde Glam Color Enhancer Rich Vanilla8.5oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment1oz. 100 3.00 1.50 150.00 _8.5oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5oz. 12 16.50 8.25 99.00 _Color Extend Shine Enrich protective shine serum3.4oz. 12 16.50 8.25 99.00 _Color Extend Sun After-Sun Mask8.5oz. 12 15.50 7.75 93.00 _Extreme Anti-Snap leave-in treatment1.7oz. 24 4.00 2.00 48.00 _8.5oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5oz. 12 17.00 8.50 102.00 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Boost scrunching spray gel8.5oz. 12 16.50 8.25 99.00 _Real Control Intense Renewal super moisturizing mask1oz. 100 3.00 1.50 150.00 _8.5oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4oz. 12 20.50 10.25 123.00 _Real Control Thermal Resist inner hair repair5oz. 12 16.50 8.25 99.00 _Smooth Down Butter Treat smoothing treatment1.7oz. 24 3.00 1.50 36.00 _8.5oz. 12 15.50 7.75 93.00 _Smooth Down Heat Glide protective smoother5oz. 12 16.50 8.25 99.00 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Time Reset Youth Revitalizer8.5oz. 12 17.50 8.75 105.00 _Time Reset Corrective Defense3.2oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4x0.5oz 12 20.00 10.00 120.00 _Time Reset Client Kit 6 30.00 15.00 90.00 _Pre Artliter 12 n.a. 24.00 288.00 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8oz. 12 16.00 8.00 96.00 _liter 12 27.00 13.50 162.00 _Nature’s Rescue Cooling Deep Conditioner4.2oz. 12 17.00 8.50 102.00 _16.9oz. 6 25.00 12.50 75.00 _Nature’s Rescue Refining Sea Polish3.4oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2liter n.a. n.a. 2.50 n.a. _Nature’s Rescue Fragrance Blotters for tester unit(Bagsof100) n.a. 0.00 0.00 0.00 _

INTRA FORCESYSTEM 1 NATURALShampoo9.8oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

SYSTEM 2 COLOR TREATEDShampoo9.8oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

TREATMENTSMicro Boost2.8oz. 12 45.00 22.50 270.00 _Hair Advance.24oz.x10 6 45.00 22.50 135.00 _

STYLINGHair Densifer Styling Foam8.5oz. 12 15.00 7.50 90.00 _

IN SALON SERVICESScalp Stimulate.85oz.x6 12 n.a. 20.00 240.00 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _Extreme Shot Phase16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _

Clear Moisture Shot16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _

Smooth Down Shot Phase16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _

All Soft Shot Phase16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _

Real Control Shot Phase16.9oz.(1/2liter) 12 n.a. 18.50 222.00 _

(CONTINUED)

Page 7: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

APRIL 2012 \ Promotions 7

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRSPRAYSFashion Work 12 versatile working spray2.1oz. 24 5.50 2.75 66.00 _11oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2oz. 24 5.50 2.75 66.00 _6.7oz. 12 16.50 8.00 96.00 _Quick Dry 18 instant finishing spray2oz. 24 5.50 2.75 66.00 _11oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1oz. 24 5.50 2.75 66.00 _11oz. 12 17.00 8.50 102.00 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7oz. 12 17.50 8.75 105.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4oz. 12 17.50 8.75 105.00 _Wool Shake 08 gel-slush texturizer5oz. 6 17.50 8.75 52.50 _Powder Grip 03 mattifying hair powder0.245oz. 24 14.50 7.25 174.00 _Powder Refresh 01 aerosol hair powder/dry shampoo1.2oz. 24 7.50 3.75 90.00 _3.4oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel.35oz.singlePackette 28 n.a. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10oz. 12 12.50 6.25 75.00 _liter 12 22.00 11.00 132.00 _Mint Clean invigorating shampoo10oz. 12 11.50 5.75 69.00 _liter 12 21.00 10.50 126.00 _Cool Finish invigorating conditioner10oz. 12 12.00 6.00 72.00 _liter 12 22.00 11.00 132.00 _Densify texturizing shampoo10oz. 12 11.50 5.75 69.00 _Go Clean daily care shampoo10oz. 12 11.50 5.75 69.00 _liter 12 20.00 10.00 120.00 _Finish Up daily weightless conditioner10oz. 12 12.00 6.00 72.00 _liter 12 22.00 11.00 132.00 _

STYLINGMint Fix sweat-resist gel5oz. 12 12.00 6.00 72.00 _Stand Tough extreme gel5oz. 12 12.00 6.00 72.00 _Grip Tight holding gel5oz. 12 12.00 6.00 72.00 _Dishevel fiber cream3.4oz. 12 16.00 8.00 96.00 _Get Groomed finishing cream5oz. 12 12.00 6.00 72.00 _Work Hard molding paste3.4oz. 12 14.00 7.00 84.00 _Mint Shape forming paste3.4oz. 24 14.00 7.00 168.00 _High Rise hard wax1.7oz. 12 16.00 8.00 96.00 _Outplay texture putty3.4oz. 24 14.00 7.00 168.00 _Maneuver working wax3.4oz. 24 14.00 7.00 168.00 _Shine Form defining wax2.5oz. 12 16.00 8.00 96.00 _Polish Up pomade3.4oz. 24 14.00 7.00 168.00 _Loose Ends liquid Pomade5oz. 12 16.00 8.00 96.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3oz. 36 9.00 4.50 162.00 _Mint Rush invigorating hair and body wash6.8oz. 12 14.00 7.00 84.00 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Time Reset Filler Shot Phase7.6oz. 12 n.a. 12.00 144.00 _

Shot Phix 3.5 pHix pHase sealer8.5oz. 12 n.a. 9.00 108.00 _

Shot Phix 5.5 pHix pHase sealer8.5oz. 12 n.a. 9.00 108.00 _

Redken Chemistry “Stylist Kit” 4 n.a. 20.00 80.00 _

STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel 1oz. 100 5.00 2.50 250.00 _3.4oz. 12 15.50 7.75 93.00 _Align 12 protective straightening lotion5oz. 12 16.50 8.25 99.00 _Power Tame 16 intense straightening balm5oz. 12 16.50 8.25 99.00 _SHINEGlass 01 smoothing serum2oz. 48 16.50 8.25 396.00 _4oz. 12 n.a. 12.00 144.00 _Outshine 01 anti-frizz polishing milk1oz. 100 5.00 2.50 250.00 _3.4oz. 12 17.50 8.75 105.00 _Shine Flash 02 glistening mist2.1oz. 24 8.00 4.00 96.00 _4.4oz. 12 17.00 8.50 102.00 _VOLUME Thickening Lotion 06 all-over body builder5oz. 12 15.00 7.50 90.00 _1/2liter 12 n.a. 12.00 144.00 _Rootful 06 root lifting spray8.5oz. 12 15.50 7.75 93.00 _Layer Lift 07 length elevating spray-gel5.7oz. 12 15.50 7.75 93.00 _Full Frame 07 all over volumizing mousse2.2oz. 24 5.00 2.50 60.00 _8.5oz. 12 16.00 8.00 96.00 _Aerate 08 bodifying cream-mousse2.3oz. 12 16.50 8.25 99.00 _Guts 10 root targeted volume spray foam2oz. 24 5.50 2.75 66.00 _10.58oz. 12 16.50 8.25 99.00 _TEXTUREWater Wax 03 shine defining pomade1.7oz. 12 17.50 8.75 105.00 _Tousle Whip 04 soft texturing cream-wax3.4oz. 24 16.00 8.00 192.00 _Rewind 06 pliable styling paste.75oz. 100 5.00 2.50 360.00 _5oz. 12 18.50 9.25 111.00 _Wax Blast 10 high impact finishing spray-wax2oz. 24 8.00 4.00 96.00 _4.4oz. 12 17.50 8.75 105.00 _Rough Paste 12 working material.75oz. 100 5.00 2.50 360.00 _2.5oz. 12 17.50 8.75 105.00 _Hardwear 16 super strong gel8.5oz. 12 15.50 7.75 93.00 _1/2liter 12 n.a. 10.00 120.00 _Structure Wax 17 classic styling wax1.7oz. 12 17.50 8.75 105.00 _CURLSoft Spin 05 curl-enhancing gel5oz. 12 15.50 7.75 93.00 _Ringlet 07 curl perfecting lotion1oz. 100 5.00 2.50 250.00 _6oz. 6 17.50 8.75 52.50 _Curl Wise 14 curl defining cream5oz. 12 16.50 8.25 99.00 _HEAT STYLINGSatinwear 02 ultimate blow-dry lotion1oz. 24 4.00 2.00 48.00 _5oz. 12 16.50 8.25 99.00 _Iron Silk 07 ultra straightening spray8.5oz. 12 16.00 8.00 96.00 _Blown Away 09 protective blow-dry gel1oz. 100 4.00 2.00 200.00 _5oz. 12 16.50 8.25 99.00 _Spray Starch 15 versatile ironing spray5oz. 12 14.00 7.00 84.00 _Hot Sets 22 thermal setting mist5oz. 12 14.00 7.00 84.00 _1/2liter 12 n.a. 12.00 144.00 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCOLORColor Camo2oz. 36 n.a. 4.00 144.00 _Pro-oxide Cream Developer 10vliter 6 n.a. 6.00 36.00 _

HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2oz. 36 n.a. 4.75 171.00 _Shades EQ Cream Equalizing Conditioning Color2.1oz. 36 n.a. 5.25 189.00 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1oz. 36 n.a. 5.25 189.00 _Shades EQ Crystal Clear16oz. 12 n.a. 21.00 252.00 _liter 6 n.a. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1oz. 36 n.a. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1oz. 36 n.a. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2oz. 36 n.a. 5.00 180.00 _Chromatics Prismatic Permanent Color*2oz. 36 n.a. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlosssalonintroKit 1 n.a. 190.00 n.a. _stylisttrialKit 4 n.a. 76.00 304.00 _Shades EQ Cream/Cover PlussalonintroKit 1 n.a. 168.00 n.a. _Color Fusion salonintroKit 1 n.a. 312.50 n.a. _stylisttrialKit 4 n.a. 100.00 400.00 _Color Gels salonintroKit 1 n.a. 200.00 n.a. _stylisttrialKit 4 n.a. 80.00 320.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vliter 6 n.a. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16oz.(20vonly) 12 n.a. 3.60 43.20 _liter 6 n.a. 6.00 36.00 _Shades EQ Processing Solutionliter 6 n.a. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30v*liter 6 n.a. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 n.a. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6oz. 6 n.a. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6oz. 6 n.a. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8oz. 12 n.a. 11.25 135.00 _32oz. 6 n.a. 28.10 168.60 _Lift 5/15 Highlifting Cream1oz. 72 n.a. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1oz. 12 n.a. 21.00 252.00 _Up To 7 De-Dusted Lightener 16oz. 12 n.a. 17.35 208.20 _32oz. 6 n.a. 28.10 168.60 _

HAIRCOLOR MAINTENANCEColor Thickener4oz. 12 n.a. 7.95 95.40 _

TEXTUREAcid WavesCreativeCurl 24 n.a. 6.00 144.00 _innersecret 24 n.a. 6.00 144.00 _alkalineWavesVectorPlus 24 n.a. 5.00 120.00 _VectorPlusextraBody 24 n.a. 5.00 120.00 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

SALON GEARCOLOR GEARSalon BasicstintBowl n.a. n.a. 5.00 n.a. _ChromaticstintBowl* n.a. n.a. 5.00 n.a. _WideBrush/longBristles n.a. n.a. 3.00 n.a. _WideBrush/shortBristles n.a. n.a. 3.00 n.a. _narrowBrush/longBristles n.a. n.a. 3.00 n.a. _narrowBrush/shortBristles n.a. n.a. 3.00 n.a. _ChromaticsdoubleRowtintBrush* n.a. n.a. 3.00 n.a. _applicatorBottle n.a. n.a. 3.50 n.a _MeasuringCup n.a. n.a. 2.50 n.a. _organizertrayCream n.a. n.a. 20.00 n.a. _(Regular–holds42)organizertrayCream(Mini–holds21) n.a. n.a. 15.00 n.a. _organizertrayliquid(Regular–holds36) n.a. n.a. 20.00 n.a. _tubeKey n.a. n.a. 2.50 n.a. _

SpecialtydetailingFreehandBrush n.a. n.a. 5.00 n.a. _(angledBrush)detailingetchingWand n.a. n.a. 5.00 n.a. _(MascaraWand) techniqueBoard n.a. n.a. 15.00 n.a. _sprayWaterBottle n.a. n.a. 6.00 n.a. _Mini-spatula n.a. n.a. 5.00 n.a. _Mini-Whisk n.a. n.a. 5.00 n.a. _Clips(setof8) n.a. n.a. 7.00 n.a. _MagneticClipWristband n.a. n.a. 20.00 n.a. _Blondeicingscoop n.a. n.a. 5.00 n.a. _

ApparelRedkenFavoriteCape n.a. n.a. 25.00 n.a. _durasilk™allPurposeCape n.a. n.a. 25.00 n.a. _ChromaticsCape* n.a. n.a. 25.00 n.a. _durasilk™allPurposeapron n.a. n.a. 25.00 n.a. _Chromaticsapron* n.a. n.a. 25.00 n.a. _durasilk™ClientWrap n.a. n.a. 30.00 n.a. _Swatches & MoreshadeseQGlossswatchBook n.a. n.a. 30.00 n.a. _shadeseQCream&CoverPlusswatchBook n.a. n.a. 30.00 n.a. _ColorFusionswatchBook n.a. n.a. 50.00 n.a. _ColorGelsswatchBook n.a. n.a. 30.00 n.a. _ChromaticsswatchBook* n.a. n.a. 50.00 n.a. _ColorCamoswatchBox n.a. n.a. 14.00 n.a. _swatchCards n.a. n.a. n.a. n.a. _shadeCharts n.a. n.a. n.a. n.a. _shadestickers n.a. n.a. n.a. n.a. _

HAIRCARE/STYLING GEARRedkenChemistry n.a. n.a. 2.25 n.a. _shotshakerPumpsliter(White) n.a. n.a. 2.25 n.a. _liter(Black) n.a. n.a. 2.25 n.a. _Gallon(White) n.a. n.a. 4.25 n.a. _

BUSINESS TOOLSReinventingspaceBook n.a. n.a. 59.00 n.a. _inspiringWorldofRedkenVolii n.a. n.a. 59.00 n.a. _artofConsultationKit n.a. n.a. 45.00 n.a. _

allretailpricesaresuggestedonly.*newproduct**newprice***onlyofferedinstores+notallsizesavailableforeveryproductn.a.=notapplicable.

Page 8: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

8

PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.00$27.00$59.00$75.00

$7.00$29.00$61.00$85.00

$7.00$29.00$61.00

$50.00

$50.00

$26.00

$3.50$13.50$29.50$37.50

$3.50$14.50$30.50$42.50

$3.50$14.50$30.50

$25.00

$25.00

$13.00

$84.00$162.00$177.00$225.00

$84.00$174.00$183.00$255.00

$84.00$174.00$183.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier2.0 oz.8.5 oz.Pure Volume Thickening Spray1.0 oz.4.2 oz.

241266

241266

2412

2412

$7.00$27.00$59.00$75.00

$7.00$29.00$61.00$85.00

$7.00$22.00

$5.00$21.00

$3.50$13.50$29.50$37.50

$3.50$14.50$30.50$42.50

$3.50$11.00

$2.50$10.50

$84.00$162.00$177.00$225.00

$84.00$174.00$183.00$255.00

$84.00$132.00

$60.00$126.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum2.0 oz.5.0 oz.Super Smooth Smoothing Cream1.0 oz.6.8 oz.Super Smooth Smoothing Elixir2.5 oz.

24126

24126

12

2412

10012

12

$7.00$27.00$59.00

$7.00$29.00$61.00

$50.00

$9.00$22.00

$5.00$21.00

$24.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$25.00

$4.50$11.00

$2.50$10.50

$12.00

$84.00$162.00$177.00

$84.00$174.00$183.00

$300.00

$108.00$132.00

$250.00$126.00

$144.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.5 oz.

2412

12

4812

12

2412

12

12

12

2412

4812

$9.00$26.00

$28.00

$7.00$24.00

$30.00

$9.00$26.00

$28.00

$24.00

$24.00

$9.00$22.00

$7.00$26.00

$4.50$13.00

$14.00

$3.50$12.00

$15.00

$4.50$13.00

$14.00

$12.00

$12.00

$4.50$11.00

$3.50$13.00

$108.00$156.00

$168.00

$168.00$144.00

$180.00

$108.00$156.00

$168.00

$144.00

$144.00

$108.00$132.00

$168.00$156.00

CLASSIC STYLERSTexture Twist3.0 oz.Power Dressing5.1 oz.InCharge9.0 oz.InCharge Plus9.0 oz.

12

12

12

12

$24.00

$20.00

$20.00

$20.00

$12.00

$10.00

$10.00

$10.00

$144.00

$120.00

$120.00

$120.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf Talkers (set of 9)Pureology Prescription Tear Pad(100 Sheet per pad)

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max8.5 oz.Essential Repair Split EndCorrecting Treatment0.5 oz.3.2 oz.

24126

24126

12

12

12

4812

$7.00$27.00$59.00

$7.00$29.00$61.00

$50.00

$24.00

$22.00

$5.00$40.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$25.00

$12.00

$11.00

$2.50$20.00

$84.00$162.00$177.00

$84.00$174.00$183.00

$300.00

$144.00

$132.00

$120.00$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.00$27.00$59.00

$7.00$29.00$61.00

$32.00

$5.00$24.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$16.00

$2.50$12.00

$84.00$162.00$177.00

$84.00$174.00$183.00

$192.00

$120.00$144.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$14.00$54.00$121.00

$15.00$58.00$123.00

$7.00$27.00$60.50

$7.50$29.00$61.50

$168.00$324.00$363.00

$180.00$348.00$369.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$59.00

$13.50$29.50

$162.00$177.00

COLOURISTS' SOLUTION BACKBAR SYSTEMAnti Drying Pre Treatment 12 x.67 oz.Fiber Integrity Spray 8.5 oz.Neutralizing Colour Sealer 8.5 oz.

6

12

12

N/A

N/A

N/A

$28.00

$16.00

$16.00

$168.00

$192.00

$192.00

Page 9: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

AP

RIL

201

2 /

Pro

mot

ions

BOOST RETAIL SALES WITH SAMPLINGIncrease retail purchases by encouraging your clients to take a product home and experience it for themselves. Sample consistently and watch your sales rise!

To support your salon’s sampling efforts all year long, Pureology has created an ongoing sampling program including packettes of Pureology systemspresented in an attractive box that can be used as a sample display in your salon! It’s a $49.00 value for only $15.00!

SALON PRICE:

$15.00$45.00 salon value ($30.00/67% savings)

SALON OFFERPURCHASE AT A DISCOUNT1 Sampling Kit

KIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 Pure Volume Duo Packettes .17 oz.18 Super Smooth Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.9 Essential Repair Duo Packettes .17 oz.9 Nano Works Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

Page 10: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

10

INCREASE RETAIL SALES WITH GLOBAL GREEN CLIENT K ITSPureology is proud to support Global Green USA with a $20,000 donation in conjunction with this promotion. Together, we’re working towards a moresustainable future by focusing on crucial issues such as water conservation. We’ve decreased our water use during the manufacturing process, and now our shampoo and conditioner packaging uses 35% less water.

Purchase any of the three client prepacks below and receive a matching travel kit inside for FREE!

HYDRATE®

fOR DRY COLOUR-TREATED HAIR

PURCHASE1 Hydrate Shampoo 8.5 oz. 1 Hydrate Condition 8.5 oz.

RECEIVE FREE1 Hydrate Shampoo petite 1.7 oz. 1 Hydrate Condition petite 1.7 oz.1 Travel Bag

PURE VOLUME®

FOR FINE COLOUR-TREATED HAIR

PURCHASE1 Pure Volume Shampoo 8.5 oz. 1 Pure Volume Condition 8.5 oz.

RECEIVE FREE1 Pure Volume Shampoo petite 1.7 oz.1 Pure Volume Condition petite 1.7 oz.1 Travel Bag

SUPER SMOOTH™

FOR UNMANAGEABLE COLOUR-TREATED HAIR

PURCHASE1 Super Smooth Shampoo 8.5 oz. 1 Super Smooth Condition 8.5 oz.

RECEIVE FREE1 Super Smooth Shampoo petite 1.7 oz.1 Super Smooth Condition petite 1.7 oz.1 Travel Bag

SALON PRICE FOR EACH:

$28.00($35.00 salon value/20% savings)

CLIENT PRICE FOR EACH:

$56.00($70.00 client value/20% savings)

Page 11: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

AP

RIL

201

2 /

Pro

mot

ions

PROMOTE HYDR ATE WITH PETITES AND SAVE 18%

SALON OFFERPURCHASE AT A DISCOUNT1 Hydrate Petites Merchandising Kit

KIT INCLUDES6 Hydrate Shampoo petites3 Hydrate Condition petites3 Hydrate Light Condition petites1 Display Box

SALON PRICE:

$34.50$42.00 salon value ($7.50/18% savings)

CLIENT OFFERPURCHASE AT A DISCOUNT1 Hydrate Shampoo petite1 Hydrate Condition or Hydrate Light Condition petite

CLIENT PRICE:

$11.50$14.00 client value ($2.50/18% savings)

Page 12: TH NEW ON 5 - Redken€¦ · aerosol hair powder/dry shampoo 1.2 oz. FREE POWDER REFRESH 01 GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM *Based on recommended mix. 3 APRIL 2012 / Promotions

JANUARY 2012 \ Promotions12All rights reserved. U0552600 1/2012

PUREOLOGY EXCLUSIVE

APRIL 2012 • PROMOTIONS

INCREASE SALES WITH GLOBAL GREEN CLIENT KITS

Sample your way to success with our ongoing sampling program