new from redken styling: rootful 06 and layer lift 07 · pdf file\ new from redken styling:...

$: nEW From rEDKEn stYlinG: rootFUl 06 anD laYEr liFt 07 · PDF file\ nEW From rEDKEn stYlinG: rootFUl 06 anD laYEr liFt 07 ... Choose from these products to meet every ... Redken has$
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april 2009promotions

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nEW From rEDKEn stYlinG: rootFUl 06 anD laYEr liFt 07PLUS FASHION WEEK TRENDS!KEEP CLIENTS’ COLOR VIBRANT WITH NEW COLOR EXTEND AND COLOR EXTEND SUNNEW BLONDE GLAM HAIRCOLOR, PLUS SPECIAL BLONDE GLAM COLLECTION INSERT!

nEW laYEr liFt 07 lEnGtH ElEVatinG spraY-GEl anD rootFUl 06 root liFtinG spraYAdd volume where you want it, when you want it. NEW layer lift 07 length

elevating spray-gel gives layered cuts body and movement at the ends, while

NEW rootful 06 root lifting spray boosts roots with long-lasting, touchable

fullness. Now, you can create the volume seen at New York Fashion Week.

Runway style, everyday — only with Redken Styling.

cover Model's Haircolor: Natural Level: 4, Base Formula 1: 1 oz. 5Gb Color Fusion + 1 oz. 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. 5Gb Color Fusion + 1 oz. 30 volume Pro-oxide Cream Developer Highlight Formula 1: ½ oz. 7Av Color Fusion + ½ oz. 30 volume Pro-Oxide Cream Developer

NEW ON 5TH

rootFUl 06 salon oFFErPUrcHase

5 NEW Rootful 06 8.5 oz.

receive Free

A 1 NEW Rootful 06 8.5 oz.

for stylist use

B 1 Volume Kit*

*volUMe kit inclUdes:

1 Volume Technique Guide

1 Triple Sided Shelf Talker

1 Double Sided Poster (18" x 24")

laYEr liFt 07 salon oFFErPUrcHase

5 NEW Layer Lift 07 5.7 oz.

receive Free

C 1 NEW Layer Lift 07 5.7 oz.

for stylist use

B 1 Volume Kit*

CombinED salon oFFEr WitH bonUs!PUrcHase

5 NEW Rootful 06 8.5 oz.

5 NEW Layer Lift 07 5.7 oz.

receive Free

A 1 NEW Rootful 06 8.5 oz.

for stylist use

C 1 NEW Layer Lift 07 5.7 oz.

for stylist use

B 1 Volume Kit*

PlUs

D 1 Body Full Shampoo Liter

E 1 Liter Pump

opEn stoCK ProdUct size

Rootful 06 8.5 oz.

Layer Lift 07 5.7 oz.

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April 2009 Promotions 3


tHE VolUmE stYlinG CollECtion noW oFFErs morE options For CrEatinG amazinG boDY!Choose from these products to meet every volume need!

BIZTIPS• Merchandise the entire Volume styling

collection together so clients can easily choose the perfect Volume products to meet their needs!

• Display the triple-sided shelf talker at your reception desk or waiting area to promote Redken Styling’s newest Volume products.

• Get your salon staff inspired to create runway-ready volume! Encourage your stylists to try the FREE stylist use layer lift 07 and rootful 06 provided. Have them check out the volume technique guide for new cutting techniques and styling tips.

• Let clients know that Body Full haircare is the perfect foundation for Volume styling. Use Body Full at the backbar and explain the benefits to encourage retail sales.

• Introduce the new Volume products to all your Body Full clients — they are the perfect target for new layer lift 07 and rootful 06.

MoUsses root liFters• Great for blow-drying

• Provides volume

• Features directional spray

• Add lift at roots

toUcH control 05 volUMizinG teXtUre WHiP

FUll FraMe 07 Protective volUMizinG MoUsse

rootFUl 06 root liFtinG sPray

GUts 10 volUMe sPray FoaM

• Mild control

• For fine hair

• Moisturizing

• Protects against heat

• For dry hair

• Clean-Feel Technology

• Liquid spray

• For fine hair

• Clean-Feel Technology

• Foam texturizer

• Can also be used for all-over volume

• Medium control

lotions sPray-Gel• Provides medium control

• Adds density and substance

• For fine hair

• Gives shape and control

• Multi-purpose lotion

• Great for setting hair

• Volumizing spray-gel

• Perfect for layered cuts

tHickeninG lotion 06 body bUilder

contoUr 08 sHaPinG lotion

layer liFt 07 lenGtH elevatinG sPray-Gel

NEW ON 5TH


nEW rEDKEn CrEatEs VolUmE 3 noW aVailablE From salon GEarInspire your stylists with the latest cut and color techniques developed by international Redken Artists! Redken Creates volume 3 merges creativity, innovation and inspiration for a collection of six visionary cut and color techniques. Each look in this year’s collection is layered with contradiction. Jagged and smooth. Split and focused. Fragmented and solid. This push-pull effect was fueled by the spirit and energy of New York City. Each technique also lends itself to adaptation and experimentation. Use your imagination and innovation to mix and match to create something completely new... the possibilities, like the city that inspired them, are limitless!

redken creates volUMe 3 tecHniqUe book

Log on to RedkenEducationOnDemand.com for four of the Redken Creates haircolor and design technique videos.

rEDKEn stYlinG: a FasHion WEEK EssEntial Year after year, fashion’s most influential designers turn to Redken for help creating the innovative hairstyles seen on the runways. With the expertise and vision of Redken Creative Consultant Guido, the latest hair trends take shape and set the tone for the coming season.

Now, drawing inspiration from his runway work, Guido has developed the Modern Vintage Collection by Redken. Bringing together modern sensibilities and vintage influences, this collection showcases four truly inspired, runway-ready new hairstyles.


salon oFFErPUrcHase

15 Redken Styling Products

receive Free

A 1 Spring/Summer 2009 Front Row DVD

B 4 Client Sampling Kits including NEW Blown Away 09 .825 oz.

and Outshine 01 .825 oz.

C 4 Client Sampling Kits including Guts 10 2 oz. and

Forceful 23 2 oz.

D 2 Double-sided Posters (18" x 24")

E 1 Technique Guide including four wearable looks for everyday

F 1 “What’s the Plan?” Letter

stylist edUcation tools

G 1 Retail Product Guide*

H 20 Retail Client Brochures*

From tHE rUnWaY to YoUr salonDiscover this season’s must-have hairstyles and experience the new Modern Vintage Collection with these exciting pieces! The Front Row DVD is your V.I.P. pass to the hottest fashion shows of Spring/Summer 2009. Go backstage with host SuChin Pak and watch as Guido works with the industry’s most prestigious fashion houses to create the innovative hairstyles seen on the runways.

Learn how to bring these looks from the runway to real-life with our exclusive technique guide. Send clients home with sampling kits to help them recreate their runway-ready new look and increase retail sales!

BIZTIPS• Play the Front Row DVD in the

waiting area to inspire clients and bring the amazing backstage energy to your salon!

• Keep the updated Retail Product Guide in your back room for stylists to reference as needed.

• Use the new Retail Client Brochures to show clients which Redken products will help them maintain their new runway-inspired look.

• Pick up standard 18" x 24" frames from a local art supply store to showcase the new posters. They are double sided so that you have multiple looks to choose from.

* This is the only promotion in 2009 that will contain both of these important product knowledge tools.

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NEW ON 5TH

stUnninG blonDE From start to FinisHliGHt it Up. Cool it DoWn. sEt tHE tonE. nEW blonDE Glam CollECtion Redken has joined forces with one of today’s hottest celebrity colorists, Tracey

Cunningham, to create the exclusive Blonde Glam Collection featuring lightener,

haircolor and haircare. With a client list that’s packed with A-listers — Cameron

Diaz, Jennifer Lopez and Molly Sims to name a few — Tracey knows exactly

what it takes to achieve bold, high-fashion blondes. From the coolest platinum

to subtle champagne highlights, the Blonde Glam Collection lets anyone

get that glamorous, New York City blonde.

liGHt it Up. Cool it DoWn. sEt tHE tonE.

tHrEE montH CampaiGn


New Double Fusion TITANIUM shades are available in Double Fusion Browns T

for darker bases and Double Fusion Blondes T for lighter bases. They provide

high lift while infusing hair with icy metallic hues for maximum control of warmth.

New Shades EQ VIOLET shades add condition and shine to any cool blonde.

07V Crushed Amethyst neutralizes yellow for cool, balanced results on medium

blonde to light brown hair. 08V Iridescent Quartz neutralizes yellow for cool,

balanced results on light to dark blonde hair.


nEW blonDE Glam HairColorThe Blonde Glam Collection includes seven new haircolor shades from Color

Fusion, Double Fusion and Shades EQ that have been specially designed

to create the coolest, sultriest blondes:

The Color Fusion ASH/Violet shades 7Av, 9Av and 12Av have been reformulated

to provide even cooler results so you can create the latest icy blonde shades.

7av 9av 12av

double Fusion blondes t

double Fusion browns t

08v iridescent quartz

07v crushed amethyst

NEW ON 5TH

salon oFFEr #1PUrcHase

18 Color Fusion shades (including at

least one of each new Blonde Glam

shade: 12Av, 9Av and 7Av)

receive Free

A 2 Double Fusion Blondes T 2.1 oz.

B 2 Double Fusion Browns T 2.1 oz.

C 25 Blonde Glam Shampoo and

Conditioner Packettes

D 1 Blonde Glam Collection Technique Guide

E 1 Blonde Glam Collection Lookbook

F 1 Blonde Glam Color Fusion Swatch Card

G 1 Blonde Glam Color Fusion Shade Chart

I 1 Blonde Glam Color Fusion Sticker Sheet

J 1 Blonde Glam Color Collection Brochure

K 1 Redken Education On Demand Brochure

L 1 Redken Education On Demand Coupon

salon oFFEr #2PUrcHase

18 Shades EQ shades (including at

least one of each new Blonde Glam

shade: 08V Iridescent Quartz and

07V Crushed Amethyst)

receive Free

M 1 08V Iridescent Quartz Shades EQ 2 oz.

M 1 07V Crushed Amethyst Shades EQ 2 oz.

N 1 09T Chrome Shades EQ 2 oz.

N 1 09GB Butter Cream Shades EQ 2 oz.

C 25 Blonde Glam Shampoo and

Conditioner Packettes


E 1 Blonde Glam Collection Lookbook

O 1 Blonde Glam Shades EQ Swatch Card

H 1 Blonde Glam Shades EQ Shade Chart

P 1 Blonde Glam Shades EQ Sticker Sheet




stYlist oFFErPUrcHase

The complete Blonde Glam

Collection Stylist Kit

kit inclUdes:

Q 1 12Av Color Fusion 2.1 oz.



A 1 Double Fusion Blondes T 2.1 oz.

B 1 Double Fusion Browns T 2.1 oz.

M 1 08V Iridescent Quartz Shades EQ 2 oz.

M 1 07V Crushed Amethyst Shades EQ 2 oz.


F 1 Blonde Glam Color Fusion Swatch Card

O 1 Blonde Glam Shades EQ Swatch Card




Cool it DoWn WitH blonDE Glam HairColor Give clients the perfect icy blonde with the exclusive Blonde Glam Haircolor shades from Color Fusion and Shades EQ.

NEW ON 5TH

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spECial oFFEr! FrEE Color GEls DEVElopEr WitH pUrCHasEYour salon relies on Color Gels to create long-lasting

results that resist fading. Now, to help you save on

inventory costs and continue to give clients amazing color,

we’re offering a FREE Color Gels Developer with purchase.

salon oFFErPUrcHase

12 Color Gels/Fashion Gels shades

receive Free

1 Color Gels Developer Liter (20 volume)

BIZTIPSRedken Certified Haircolorist Program

• Recognizes and rewards salon professionals who possess exceptional technical skills and true passion for haircolor

• Be viewed as a haircolor authority by clients and other salon professionals

• Receive special recognition and a personal profile on Redken.com to attract new clients

Log-on to Redken.com and register to become a Redken Certified Haircolorist

NEW ON 5TH

*Compared to other Redken Haircare products.

NEW ON 5TH

Fade resist™ coMPleX Micro-net = color retention

Uva & Uvb Filters = anti-Fade Protectioncranberry oil = MaXiMizes color vibrancy

ceraMide = strenGtHens & secUres eXclUsive interbond conditioninG systeM

CliEnt oFFErkit inclUdes:

A 1 Shampoo 10.1 oz.

B 1 Conditioner 8.5 oz.

C 1 Rich Recovery .825 oz.

D 1 Shine Enrich .825 oz.

E 1 Client Brochure

To activate this offer, visit redken.com/specialoffers

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Color ExtEnD UnsUrpassED HairColor protECtion* New advanced Color Extend offers even stronger protection to extend the life and vibrancy of haircolor. Redken’s exclusive Interbond Conditioning System and Fade Resist™ Complex with powerful micro-net technology and UV filters help lock in color and lock out aggressors. Haircolor looks vibrant and radiant with mirror-like shine.

Color ExtEnD sUn aDVanCED sUn protECtion For HairNew Color Extend Sun protects highlights, safeguards color and replenishes sun-stressed strands. Redken’s exclusive Interbond Conditioning System and advanced Hydra-Shield Complex with Soplexyl™, a patented UV filter, provide powerful protection while restoring lost moisture and luminous shine. Color Extend Sun is a perfect compliment to Color Extend. It is the ideal regimen when spending time at the beach and by the pool or for clients who spend a lot of time outdoors. Color Extend Sun is also great for daily use during the summertime or year-round for those who live in warm climates.


Hydra-sHield coMPleXsoPleXyltM = Prevents Uv daMaGe

ManGo oil = rePlenisHes MoistUre & vibrancyceraMide = rePairs & resUrFaces

eXclUsive interbond conditioninG systeM

To activate this offer, visit redken.com/specialoffers

limitED EDition Color ExtEnD sUn sHimmErinG boDY lotion! $15 ValUE! Provides 8-hour hydration and shimmering shine to dry, sun-exposed skin. Aloe vera, oatmeal and olive oil replenish and deeply nourish to leave skin soft and radiant. Get this limited edition product before it’s gone!


CliEnt oFFErkit inclUdes:

A 1 After-Sun Shampoo 10.1 oz.

B After-Sun Mask 8.5 oz.

C Limited Edition Shimmering

Body Lotion 8.5 oz.

D Client Brochure

A B DC

saVE 20% on oUtplaY tExtUrE pUttYConstruct styles with chunky separation, oversized pieces and a matte finish. Crunch-free formula contains mineral salts for immediate grab and texture with maximum control.

salon oFFErPUrcHase (eacH at 20% oFF)

4 Outplay Texture Putty 3.4 oz.

aWarD-WinninG stYlERedken For Men outplay texture putty has been honored with an Esquire Magazine 2008 Grooming Award!

Ask your Distributor Sales Consultant for a sticker sheet to help promote outplay in your salon!

NEW ON 5TH

WHat rEDKEn artists arE saYinG…“ i loVE UsinG oUtplaY to GiVE GUYs lastinG Control anD tExtUrE WitHoUt sHinE. applY to Damp Hair anD air-DrY For a stronG FinisH, or raKE tHroUGH DrY Hair For sUbtlE tExtUrE WitHoUt FlaKEs.”

– ty isobe, salon loFt, Hilliard, oH

“ WHat DoEs oUtplaY HaVE tHat mY malE GUEsts Want? sEparation, moVEablE HolD anD a CollapsE-FrEE, WEatHEr-rEsistant sHapE tHat lasts all DaY lonG. iF tHat’s not EnoUGH, tHE FraGranCE anD EasE oF UsE maKE oUtplaY a trUE Front-rUnnEr!” – tina HUnt, salon adajio, Woodstock, Ga

“ oUtplaY is pErFECt For CrEatinG natUral sEparation WitH jUst tHE riGHt amoUnt oF tExtUrE anD Control.” – deboraH Mccann, salon loFt, Hilliard, oH

HElp CliEnts DisCoVEr rEDKEn’s amazinG salon sErViCEs on rEDKEn.Com!Redken.com’s new Salon Services section features exciting content that educates your clients and drives business to your salon:

• Redken Haircolor teaches clients about the benefits of professional salon haircolor and helps to “demystify” the haircoloring process. Clients can check out the latest haircolor trends and read an informative Q&A with celebrity colorist Tracey Cunningham.

• Redken Intense Treatments teaches clients how a customized Redken Chemistry service can improve the health and condition of their hair.

• Redken Cutting & Finishing Services lets clients know about the latest looks available from their Redken stylist. Also features Q&As with Redken experts!

• Redken for Men Services drives male clients into your salon for haircolor and style maintenance.

EnCoUraGE CliEnts to Visit rEDKEn.Com toDaY!

loG-on toDaY!The first 100 people to register for the newsletter will receive a coupon code for 25% off any video on the site.

RedkenEducationOnDemand.com allows you to access Redken Education anytime, anywhere from your computer. With videos including training for haircolor, finishing, design, business building, men’s and consultation, it’s a great new resource to improve your skills at home or during downtime in the salon.

rEGistEr to rECEiVE tHE nEWslEttEr Via Email anD YoU’ll HaVE aCCEss to:• Exclusive discounts and offers • Updates about what’s hot, new and next on the site • Interviews and tips from your favorite artists • And much more!

HoW to rEGistEr1. Visit Redken.com/REODupdates 2. Enter your email and check “yes” to receive the Redken Education On Demand newsletter

staY ConnECtED WitH tHE rEDKEn EDUCation on DEmanD nEWslEttEr


tHE rEDKEn ExCHanGE sEssion CalEnDar 2009To register or for more information call 1.800.545.8157 or log-on to Redken.comnaMe oF session date tUition

desiGninG beHind tHe cHair May 4 - 6 Mon - Wed $ 900

everytHinG’s inclUded 2 May 4 - 6 Mon - Wed $ 950

color & knoW WHy May 11 - 14 Mon - tHUr $ 900

cUt & knoW WHy May 11 - 14 Mon - tHUr $ 900

redken creates May 18 - 19 Mon - tUe $ 700

everytHinG’s inclUded May 18 - 20 Mon - Wed $ 950

don’t sWeat it FiX it jUne 1 - 3 Mon - Wed $ 900

everytHinG’s inclUded 2 jUne 1 - 3 Mon - Wed $ 950

color & knoW WHy jUne 8 - 11 Mon - tHUr $ 900

cUt & knoW WHy jUne 8 - 11 Mon - tHUr $ 900

naMe oF session date tUition

colorinG oUt oF yoUr Mind jUne 15 - 17 Mon - Wed $ 900

cUttinG over tHe toP jUne 15 - 17 Mon - Wed $ 900

color i’M Possible jUne 22 - 23 Mon - tUe $ 800

everytHinG’s inclUded jUne 22 - 24 Mon - Wed $ 950

everytHinG’s inclUded 2 jUne 29 - 1 Mon - Wed $ 950

MiXinG it UP ForMUlations jUne 29 - 1 Mon - Wed $ 900

total desiGn & color jUly 6 - 9 Mon - tHUr $ 1500

color & knoW WHy jUly 16 - 19 Mon - tHUr $ 900

cUt & knoW WHy jUly 16 - 19 Mon - tHUr $ 900

PUreoloGy desiGn jUly 20 - 21 Mon - tUe $ 800

Do you have clients who repeatedly violate the laws of color? “Color I’m Possible” is a two-day session that will provide tools that undo the damage! Learn how to formulate creatively to correct home color mistakes, over-processed results, banding, uneven color, fast fading, dark ends and more. Bring your challenges in, none are too great for this team!

Color i’m possiblEattend color i’M Possible WitH dHaniel doUd and lori zabel at tHe redken eXcHanGe, jUne 22 - 23

All OffErs ArE AvAilAblE WHilE suppliEs lAsT. All rights reserved. 50003628 2/09

introDUCinG tHE proFEssional EDGE bUsinEss WEbinar sEriEsRedken 5th Avenue, the leader in technical and business education, is proud to bring you a new series of monthly business-building webinars. Top industry leaders share business-building and personal growth education to help your staff and salon thrive. Register for this FREE resource on Redken.com’s professional site and Experience the Professional Edge!

date naMe oF series FeatUrinG

May 4 PerForMance–based career PatHinG Peter MaHoney

May 18 tHe PoWer oF Pr: GettinG Press For yoUr salon darienne HoWe/ Marianne doUGHerty

jUne 8 conqUerinG retailPHobia kristi valenzUela

jUne 22 reinventinG yoUr sPace For increased ProFitability Peter Millard

jUly 6 best client Practices oF toP 20 stylists MicHael cole

jUly 20 create salon traFFic WitH Facebook saraH lianG

aUGUst 10 UsinG bUsiness tools online to GroW yoUr bUsiness racHel Weiss and saraH lianG

aUGUst 24 MeasUrinG yoUr Financial PerForMance- Peter MaHoney tHe salon scorecard(For salon oWners/ManaGers)

sePteMber 14 sUPPortinG tHe service Provider teaM kristi valenzUela

october 12 ManaGinG sUccessFUl stylists (For salon oWners and ManaGers) MicHael cole

noveMber 2 settinG tHe standard For services Peter MaHoney

noveMber 9 HoW to sUPPort yoUr teaM to sell tHroUGH ProMotions kristi valenzUela

new from redken styling: rootful 06 and layer lift 07 · pdf file\ new from redken styling:...

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