stock book 2017 - home page - welcome to redken marketing essentials stock book.pdf · stock book...

STOCK BOOK 2017

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EDUCATIONSPEAK TO YOUR REDKEN CONSULTANT TO ACQUIRE A REDKEN BROCHURE AND BOOK YOUR COURSES.

PERMANENT COLORChromatics Page 4-5Chromatics Beyond Cover Page 6Chromatics Ultra Rich Page 6Blonde Idol Page 7Lighteners Page 7 pH Bonder Page 7

DEMI-PERMANENT COLORShades EQ Gloss Page 7-8Shades EQ Cream Page 8-9 Shades EQ Page 9Developers Page 10Miscellaneous Page 10Color Camo for Men Page 10 HDResolution Page 10

IN-SALON SERVICESHeatcure Page 10Chemistry Page 10

RETAIL HAIRCAREShampoo Page 11Conditioner Page 11Masks Page 11Treatments Page 12Haircare 500ml Page 12Cerafill Page 12Heatcure Page 12

PROFESSIONAL LITRESShampoo Page 13Conditioner Page 13

REDKEN STYLINGHeat Styling Page 16Pillow Proof Page 16No Blow Dry Page 16Flex Page 16Texturize Page 17Volumize Page 17Hairsprays Page 17Shine Page 17Smooth Page 17

REDKEN FOR MENRetail Shampoo & Conditioner Page 13Styling Page 13

CONTENTS

4

NATURAL

CHROMATICS 2N (2)

CHROMATICS 3N (3)

CHROMATICS 4N (4)

CHROMATICS 5N (5)

CHROMATICS 6N (6)

CHROMATICS 7N (7)

CHROMATICS 8N (8)

CHROMATICS 9N (9)

CHROMATICS 10N (10)

ASH/ash

CHROMATICS 6Aa (6.11)

CHROMATICS 8Aa (8.11)

ASH/blue

CHROMATICS 1Ab (1.1)




ASH/violet

CHROMATICS 8Av (8.12)

CHROMATICS 10Av (10.12)

ASH/green

CHROMATICS 4Ag (4.17)



IRIDESCENT/gold

CHROMATICS 5Ig (5.23)




ASH/gold

CHROMATICS 7Ago (7.13)

CHROMATICS 9Ago (9.13)

BROWN/red

CHROMATICS 5Br (5.56)

VIOLET/violet

CHROMATICS 3Vv (3.22)

CHROMATICS 5Vv (5.22)

VIOLET/brown

CHROMATICS 3Vb (3.25)

VIOLET/red

CHROMATICS 6Vr (6.26)

RED/red

CHROMATICS 4Rr (4.66)

CHROMATICS 6Rr (6.66)

RED

CHROMATICS 6R (6.6)

RED/violet

CHROMATICS 6Rv (6.62)

COPPER

CHROMATICS 5C (5.4)

CHROMATICS 7C (7.4)

CHROMATICS 9C (9.4)

COPPER/copper

CHROMATICS 6CC (6.44)

CHROMATICS 8CC (8.44)

S O S O S O S O S O S O S O S O S O S O S O S O

DATESUGGESTED

STOCK LEVEL

63ml

PERMANENT COLOR

4 DIMENSIONAL PERMANENT COLOR NO AMMONIA. NO ODOR

5

COPPER/red

CHROMATICS 5Cr (5.46)

CHROMATICS 7Cr (7.46)

COPPER/gold

CHROMATICS 6Cg (6.43)

CHROMATICS 8Cg (8.43)

GOLD

CHROMATICS 6G (6.3)

CHROMATICS 8G (8.3)

CHROMATICS 10G (10.3)

GOLD/copper

CHROMATICS 7Gc (7.34)

CHROMATICS 9Gc (9.34)

GOLD/red

CHROMATICS 6Gr (6.36)

CHROMATICS 8Gr (8.36)

GOLD/beige

CHROMATICS 6Gb (6.31)



GOLD/iridescent

CHROMATICS 5Gi (5.32)



GOLD/mocha

CHROMATICS 4Gm (4.35)

CHROMATICS 6Gm (6.35)

BROWN/copper

CHROMATICS 4Bc (4.54)

CHROMATICS 6Bc (6.54)

MOCHA

CHROMATICS 4M (4.6)

CHROMATICS 6M (6.6)

NATURAL WARM

CHROMATICS 3NW (3.03)








CLEAR

CHROMATICS CLEAR

REMIXED

CHROMATICS Green

CHROMATICS Blue

CHROMATICS Violet


DATESUGGESTED

STOCK LEVEL

63ml

PERMANENT COLOR

4 DIMENSIONAL PERMANENT COLOR NO AMMONIA. NO ODOR

6

DATESUGGESTED

STOCK LEVEL

CHROMATICS ULTRA RICH 4NA (4.01)

CHROMATICS ULTRA RICH 4BC

CHROMATICS ULTRA RICH 4G (4.3)

CHROMATICS ULTRA RICH 4NN (4.0)


CHROMATICS ULTRA RICH 5GI


CHROMATICS ULTRA RICH 5AGO (5.13)

CHROMATICS ULTRA RICH 5GB (5.31)


CHROMATICS ULTRA RICH 6BC



CHROMATICS ULTRA RICH 6RR (6.66)






CHROMATICS ULTRA RICH 8NA



CHROMATICS ULTRA RICH 8P (8.9)




CHROMATICS ULTRA RICH 9AV (9.12)






CHROMATICS ULTRA RICH 10AV (10.12)

CHROMATICS ULTRA RICH 10P

S O S O S O S O S O S O S O S O S O S O S O S O63mlMONOCHROMATIC COLOR ZERO AMMONIA

CHROMATICS BEYOND COVER 4Br (4.56)

CHROMATICS BEYOND COVER 5NW (5.03)

CHROMATICS BEYOND COVER 5Ig (5.23)

CHROMATICS BEYOND COVER 5Gb (5.31)

CHROMATICS BEYOND COVER 5Cr (5.46)

CHROMATICS BEYOND COVER 5NB (5.54)

CHROMATICS BEYOND COVER 6Gi (6.32)

CHROMATICS BEYOND COVER 6Br (6.56)


CHROMATICS BEYOND COVER 7Ig (7.23)


CHROMATICS BEYOND COVER 7Cr (7.46)

CHROMATICS BEYOND COVER 8AG (8.13)




CHROMATICS BEYOND COVER 10Ago (10.13)



SUGGESTED STOCK LEVEL

63mlAGE-DEFYING PERMANENT COLOR

DATE

PERMANENT COLOR

7

RK FREE HAND 500g

RK FLASHLIFT 500g

BLONDE GLAM PURE LIGHTENING CRM WITH AMMONIA 500g

BLONDE GLAM PURE LIGHTENING CRM W-OUT AMMONIA 500g

BLONDE IDOL BASE BREAKER COOL 150g

BASE BREAKR NEUTRAL 150g

COLOR OIL LIGHTENER 60ml

HIGH LIFT ASH BLUE 63ml

HIGH LIFT BEIGE 63ml

HIGH LIFT LIGHT NAT 63ml

HIGH LIFT NATURAL ASH 63ml

HIGH LIFT PEARL 63ml

HIGH LIFT TITANIUM 63ml

HIGH LIFT VIOLET 63ml

HIGH LIFT VIOLET VIOLET 63ml

HIGHLIFT BLUE ASH 63ml

HIGHLIFT MOCHA PEARL 63ml

HIGHLIFT ASH PEARL 63ml

HIGHLIFT PEARL VIOLET 63ml


DATE

DATE



BLONDE IDOL

DEMI-PERMANENT COLOR

TITANIUM

SHADES EQ COLOR GLOSS IRON 06T

SHADES EQ COLOR GLOSS CHROME 09T

BLUE

SHADES EQ COLOR GLOSS ONYX 01B

SHADES EQ COLOR GLOSS 07B

SHADES EQ COLOR GLOSS STERLING 09B

NATURAL

SHADES EQ COLOR GLOSS ESPRESSO 03N

SHADES EQ COLOR GLOSS WALNUT 05N

SHADES EQ COLOR GLOSS MOROCCAN SAND 06N

SHADES EQ COLOR GLOSS 07N

SHADES EQ COLOR GLOSS MOJAVE 08N

SHADES EQ COLOR GLOSS CAFE AU LAIT 09N

NEUTRAL BROWN BLONDE

SHADES EQ COLOR GLOSS MOCHA JAVA 03NB

SHADES EQ COLOR GLOSS MAPLE 04NB

SHADES EQ COLOR GLOSS BRANDY 06NB

SHADES EQ COLOR GLOSS CHESTNUT 07NB

SHADES EQ COLOR GLOSS IRISH CREME 09NB



60ml

GLOSS

DATE

S O S O S O S O S O S O S O S O S O S O S O S O500g

BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT

BLONDE GLAM PURE LIGHTENING AMMONIA FREE

FLASH LIFT LIGHTENING POWDER

LIGHTENERS

PERMANENT COLOR

8


GOLD

SHADES EQ CREAM 05G

NATURAL GOLD/red

SHADES EQ CREAM 05NGR

NATURAL ASH

SHADES EQ CREAM 03NA



VIOLET

SHADES EQ CREAM 09V



60ml

CREAM

DATE

GOLD BEIGE

SHADES EQ COLOR GLOSS TOFFEE 06GB

SHADES EQ COLOR GLOSS BUTTERSCOTCH 07GB

SHADES EQ COLOR GLOSS BUTTER CREAM 09GB

GOLD

SHADES EQ COLOR GLOSS ST TROPEZ 06G

SHADES EQ COLOR GLOSS SAFFRON 07G

SHADES EQ COLOR GLOSS VANILLA CREME 09G

WARM GOLD

SHADES EQ COLOR GLOSS SUN TEA 04WG

SHADES EQ COLOR GLOSS MANGO 06WG

SHADES EQ COLOR GLOSS GOLD APRICOT 08WG

COPPER

SHADES EQ COLOR GLOSS CHILLI 05C

SHADES EQ COLOR GLOSS CURRY 07C

SHADES EQ COLOR GLOSS CAYENNE 08C

AUBURN ACCENT

SHADES EQ COLOR GLOSS TERRACOTTA 03AA

SHADES EQ COLOR GLOSS BONFIRE 06AA

SHADES EQ COLOR GLOSS PAPAYA 09AA

COPPER BROWN

SHADES EQ COLOR GLOSS BROWNSTONE 05CB

SHADES EQ COLOR GLOSS AMBER GLAZE 06CB

SHADES EQ COLOR GLOSS SPICE STONE 07CB

RED BROWN

SHADES EQ COLOR GLOSS CHERRY COLA 06RB

RED

SHADES EQ COLOR GLOSS ROXY RED 03R

SHADES EQ COLOR GLOSS ROCKET FIRE 06R

VIOLET

SHADES EQ COLOR GLOSS ORCHID 03V

SHADES EQ COLOR GLOSS PLATINUM ICE 09V

COPPER COPPER

SHADES EQ COLOR GLOSS ELECTRIC SHOCK 05CC

GOLD

SHADES EQ COLOR GLOSS CARAMEL 05G

GOLD GOLD

SHADES EQ COLOR GLOSS GOLD DIP 08GG

SHADES EQ COLOR GLOSS MIDAS TOUCH 06GG

COOL

SHADES EQ COLOR GLOSS 07P

SHADES EQ COLOR GLOSS 09P

CLEAR

SHADES EQ COLOR GLOSS CRYSTAL CLEAR 500ml



60ml

GLOSS

DATE

9

DEMI-PERMANENT COLOR DEMI-PERMANENT COLOR

WARM NATURAL

SHADES EQ CREAM 05WN



WARM BEIGE

SHADES EQ CREAM 05WB

SHADES EQ CREAM 09WB

GOLD IRIDESCENT

SHADES EQ CREAM 06GI

SHADES EQ CREAM 08GI

GOLD COPPER

SHADES EQ CREAM 07GC

SHADES EQ CREAM 09GC

BROWN COPPER

SHADES EQ CREAM 06BC

BROWN RED

SHADES EQ CREAM 05BR

RED RED

SHADES EQ CREAM 05RR

SHADES EQ CREAM 07RR

VIOLET

SHADES EQ CREAM 06V

COPPER

SHADES EQ CREAM 06C

SHADES EQ CREAM 08C

COPPER RED

SHADES EQ CREAM 06CR

SHADES EQ CREAM 08CR

CLEAR

SHADES EQ CREAM CLEAR



60ml

CREAM

DATE

EAST VILLAGE VIOLET

BROADWAY BLUE

TIMES SQUARE TEAL

YELLOW CAB

WEST VILLAGE SUNSET

MIDTOWN MAGENTA

BIG APPLE READ

CLEAR



DATE

CITY BEATS

10

RK COL HD RESOLUTION 10.01 60M

RK COL HD RESOLUTION 10.03 60M

RK COL HD RESOLUTION 10.2 60ML


























RK COL HD RESOLUTION Clear 60M

RK HD RESOLUTION 15VOL 4.5%

RK HD RESOLUTION 6VOL 1.8%














DATE

AVAILABLE FEBURARY

HDR Resolution:


11

DATE

DATE



COLOUR CAMO LIGHT ASH (7NA)

COLOUR CAMO LIGHT NATURAL (8N)

COLOUR CAMO MEDIUM ASH (4NA)

COLOUR CAMO MEDIUM NATURAL (5N)

S O S O S O S O S O S O S O S O S O S O S O S O60mlCOLOR CAMO FOR MEN


BLONDE GLAM PURE DEVELOPER 20VOL 1000ml



PRO-OXIDE CREAM DEVELOPER 10 VOL 1000ml

PRO-OXIDE CREAM DEVELOPER 20VOL 1000ml

PRO-OXIDE CREAM DEVELOPER 30VOL 1000ml

PRO-OXIDE CREAM DEVELOPER 40VOL 1000ML

CHROMATICS DEVELOPER 10 VOL 1000ML



SHADES EQ PROCESSING SOLUTION 1000ML

DEVELOPERS

COLOR THICKENER

S O S O S O S O S O S O S O S O S O S O S O S OMISCELLANEOUS 120ml


DATE


DATESUGGESTED

STOCK LEVEL

ROOT FUSION TEMPORARY ROOT CONCEALER BLACK

ROOT FUSION TEMPORARY ROOT CONCEALER AUBURN

ROOT FUSION TEMPORARY ROOT CONCEALER DARK BLONDE

ROOT FUSION TEMPORARY ROOT CONCEALER LIGHT BROWN

ROOT FUSION TEMPORARY ROOT CONCEALER BROWN

ROOT CONCEALER

DEMI-PERMANENT COLOR DEMI-PERMANENT COLOR

12


DATESUGGESTED

STOCK LEVEL

EXTREME SHOT 500ml

COLOR EXTEND MAGNETICS SHOT 500ml

ALL SOFT SHOT 500ml

VOLUME SHOT 500ml

3.5 PHIX PHASE 25Oml

5.5 PHIX PHASE 25Oml

CHEMISTRY

DATESUGGESTED

STOCK LEVEL

HEATCURE PRO REPAIR TREATMENT 500ml

HEATCURE PRO TOOL

S O S O S O S O S O S O S O S O S O S O S O S OHEATCURE

IN-SALON SERVICES


pH BONDER FULL SIZE KIT - 70 APP

pH BONDER SAMPLER KIT - 17 APP

pH STEP 2 RESTORATIVE 1000ml

STEP 3: POST SERVICE PERFECTOR

S O S O S O S O S O S O S O S O S O S O S O S OPH BONDER

13

RETAIL HAIRCARE

S O S O S O S O S O S O S O S O S O S O S O S ORETAIL SHAMPOO

DATE

DATE

DATE




ALL SOFT SHAMPOO

EXTREME SHAMPOO

COLOR EXTEND MAGNETICS SHAMPOO

DIAMOND OIL GLOW DRY SHAMPOO

HIGH RISE SHAMPOO

BEACH ENVY SHAMPOO

BLONDE IDOL SHAMPOO

CURVACEOUS SHAMPOO

FRIZZ DISMISS SHAMPOO

HAIR CLEANSING CREAM

SCALP RELIEF DANDRUFF CONTROL SHAMPOO

SCALP RELIEF OIL DETOX SHAMPOO

SCALP RELIEF SOOTHING BALANCE SHAMPOO

300ml

S O S O S O S O S O S O S O S O S O S O S O S ORETAIL CONDITIONERS

ALL SOFT CONDITIONER

EXTREME CONDITIONER

COLOR EXTEND MAGNETICS CONDITIONER

DIAMOND OIL GLOW DRY CONDITIONER

HIGH RISE CONDITIONER

BEACH ENVY CONDITIONER

BLONDE IDOL CONDITIONER (GOLD)

BLONDE IDOL CONDITIONER (VIOLET)

CURVACEOUS CONDITIONER

FRIZZ DISMISS CONDITIONER

250ml

S O S O S O S O S O S O S O S O S O S O S O S ORETAIL MASKS

ALL SOFT HEAVY CREAM MASK

EXTREME STRENGTH BUILDER MASK

COLOR EXTEND MAGNETICS DEEP ATTRACTION MASK

BLONDE IDOL MASK

FRIZZ DISMISS MASK

ALL SOFT MEGA MASK

EXTREME MEGA MASK

COLOR EXTEND MAGNETICS MEGA MASK

250ml

14

RETAIL HAIRCARE

DATESUGGESTED

STOCK LEVEL


CERAFILL DEFY SHAMPOO 290ml

CERAFILL DEFY CONDITIONER 245ml

CERAFILL DEFY AMINEXIL TREATMENT 125ml

CERAFILL RETALIATE SHAMPOO 290ml

CERAFILL RETALIATE CONDITIONER 245ml

CERAFILL RETALIATE STEMOXYDINE TREATMENT 125ml

CERAFILL DENSE FX 125ml

CERAFILL DEFY KIT

CERAFILL RETALIATE KIT


DATE

DATE


CERAFILL THINNING HAIR SOLUTIONS

RETAIL INDIVIDUAL SIZES



SELF-HEATING TREATMENT (X4)

ALL SOFT ARGAN-6 OIL 90ml

ALL SOFT SUPPLE TOUCH 150ml

EXTREME ANTI-SNAP 250ml

EXTREME CAT TREATMENT 150ml

EXTREME LENGTH SEALER 50ml

EXTREME LENGTH PRIMER 150ml

DIAMOND OIL GLOW DRY GLOSS SCRUB 150ml

DIAMOND OIL GLOWDRY 100ml

HIGH RISE DUO VOLUMIZER 150ml

BEACH ENVY WAVE AID 125ml

CURVACEOUS FULL SWIRL 150ml

CURVACEOUS RINGLET 180ml

FRIZZ DISMISS CONTROL CREAM 250ml

FRIZZ DISMISS SMOOTH FORCE 150ml

ONE UNITED ELIXIR 150ml

RETAIL TREATMENTS

ALL SOFT SHAMPOO 500ml

ALL SOFT CONDITIONER 500ml

EXTREME SHAMPOO 500ml

EXTREME CONDITIONER 500ml

COLOUR EXTEND MAGNETICS SHAMPOO 500ml

COLOUR EXTEND MAGNETICS CONDITIONER 500ml

FRIZZ DISMISS SHAMPOO 500ml

FRIZZ DISMISS CONDITIONER 500ml

HIGH RISE VOLUME SHAMPOO 500ml

HIGH RISE VOLUME CONDITIONER 500ml

BEACH ENVY VOLUME SHAMPOO 500ml

BEACH ENVY VOLUME CONDITIONER 500ml

HAIRCARE 500ml

15

DATE

DATE




REDKEN FOR MEN

GO CLEAN SHAMPOO

MINT CLEAN SHAMPOO

SILVER CHARGE SHAMPOO

CLEAN SPICE SHAMPOO

CLEAN BREW SHAMPOO

CLEAN BREW WASH

RETAIL SHAMPOO & CONDITIONER 300ml


DATESUGGESTED

STOCK LEVEL

ALL SOFT SHAMPOO

EXTREME SHAMPOO

COLOR EXTEND MAGNETICS SHAMPOO

DIAMOND OIL GLOW DRY SHAMPOO

HIGH RISE SHAMPOO

BEACH ENVY SHAMPOO

BLONDE IDOL SHAMPOO

CURVACEOUS SHAMPOO

FRIZZ DISMISS SHAMPOO

DEFY SHAMPOO

RETALIATE SHAMPOO

ALL SOFT CONDITIONER

EXTREME CONDITIONER

COLOR EXTEND MAGNETICS CONDITIONER

DIAMOND OIL GLOW DRY CONDITIONER

HIGH RISE CONDITIONER

BEACH ENVY CONDITIONER

CURVACEOUS CONDITIONER

FRIZZ DISMISS CONDITIONER

DEFY CONDITIONER

RETALIATE CONDITIONER

MINT CLEAN SHAMPOO

GO CLEAN SHAMPOO

1000mlIN-SALON HAIRCARE

STYLING

PROFESSIONAL LITRES

MENS


WORK HARD MOULDING PASTE 100ml

MANEUVER WORKING WAX 100ml

STAND TOUGH EXTREME GEL 150ml

OUTPLAY TEXTURE PUTTY 100ml

GET GROOMED FINISHING CREAM 150ml

DISHEVEL FIBER CREAM 100ml

16

MESS AROUND 10 50ml

SHAPE FACTOR 22 50ml

S O S O S O S O S O S O S O S O S O S O S O S OFLEX

REDKEN STYLING #REDKENREADY

REDKEN STYLING

DATESUGGESTED

STOCK LEVEL

SATINWEAR 04 150ml

HEAT DESIGN 09 150ml

IRON SHAPE 11 250ml

HOT SETS 22 150ml

S O S O S O S O S O S O S O S O S O S O S O S OHEAT STYLING

DATESUGGESTED

STOCK LEVEL

EXPRESS SPRAY PRIMER 170ml

EXPRESS CREAM PRIMER 150ml

TWO DAY EXTENDER 153ml

S O S O S O S O S O S O S O S O S O S O S O S OPILLOW PROOF

DATESUGGESTED

STOCK LEVEL

NBD JUST RIGHT CREAM MED 150ml

NBD AIRY CREAM FINE 150ml

NBD BOSSY CREAM MOUSSE 150ml

S O S O S O S O S O S O S O S O S O S O S O S ONO BLOW DRY

DATESUGGESTED

STOCK LEVEL

17

REDKEN STYLING .15REDKEN STYLING

BRAID AID 03 50ml

VELVET GELATINE 07 100ml

ALIGN 12 150ml

S O S O S O S O S O S O S O S O S O S O S O S OSMOOTH

DATESUGGESTED

STOCK LEVEL


OUTSHINE 01 100ml

SHINE FLASH 02 150ml

METAL FIX 08 2x20ml

SHINE

DATESUGGESTED

STOCK LEVEL

POWDER GRIP 03 7g

REWIND 06 150ml

FASHION WAVES 07 250ml

WAX BLAST 10 150ml

ROUGH PASTE 12 75ml

ROUGH CLAY 20 50ml

S O S O S O S O S O S O S O S O S O S O S O S OTEXTURIZE

DATESUGGESTED

STOCK LEVEL


FULL EFFECT 04 250ml

ROOTFUL 06 250ml

THICKENING LOTION 06 150ml

ALL OVER AERATE 08 125ml

GUTS 10 300ml

STAY HIGH 18 150ml

VOLUMIZE

DATESUGGESTED

STOCK LEVEL

DATESUGGESTED

STOCK LEVEL

WIND BLOWN 05 250ml

FASHION WORK 12 400ml

QUICK TEASE 15 250ml

QUICK DRY 18 400ml

PURE FORCE 20 250ml

CONTROL ADDICT 28 400ml

TRIPLE TAKE 32 300ml

S O S O S O S O S O S O S O S O S O S O S O S OHAIRSPRAYS

stock book 2017 - home page - welcome to redken marketing essentials stock book.pdf · stock book...

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