GET INSPIRED.BE PART OF IT.

MYREDKENMARKETING.COM

WWW.REDKEN.CO.UK

Innovative products and services. Fashion-focused trends and techniques. Inspiring personal-based education programs. Unsurpassed business support and so much more!

When you are part of the REDKEN TRIBE, you have access to more than five decades of innovation in products, programs and practices that are designed to ignite your creativity, explode your skills and help you learn better, earn better and live better!

WHY BE PART OF IT?

1960s BEAUTY THROUGH SCIENCE ATTRACTS A CULT FOLLOWING

› American actress Paula Kent and her hairdresser Jheri Redding start Redken with $3000 and three products

› Founded on the science of protein and moisture, Amino Pon and PPT gain a cult following

› Visionary hairstylist Vidal Sassoon partners with Redken and tours the USA on their behalf

› REDKEN HITS THE UK!

1970s REDKEN TAKES ITS MESSAGE ON THE ROAD

› Redken pioneers education in the industry by focusing on science and business

› Redken hosts 500 salon professionals in 1974 – the first Redken “Symposium”

1980s REDKEN REVOLUTIONIZES HAIRCOLOR

› Shades EQ Equalizing Color Gloss, one of the biggest breakthroughs in haircolor, is introduced in 1988

› Extreme haircare products combine protein with moisture to strengthen distressed hair

› Redken launches in 13 countries around the world

1990s REDKEN ADDS “5TH AVENUE NYC” TO ITS NAME

› In 1993, Redken is sold to beauty industry leader L’Oréal

› After a devastating earthquake, Redken moves from California to L’Oréal headquarters on 5th Avenue in NYC

› Redken establishes itself as a fashion brand at the forefront of trends

› The Redken Exchange, the industry’s leading resource for learning, opens its doors in 1996

2000s REDKEN BECOMES THE RUNWAY AUTHORITY

› Redken partners with world-renowned hairstylist Guido Palau

› Redken becomes a leader in backstage beauty, sending a team of artists to Fashion Week in New York, Milan, and Paris

2010s THE INNOVATION & INSPIRATION CONTINUE

› REDKEN UK cElEBRaTED 50Th aNNIvERsaRy› New product innovations such as IPN, CHROMATICS ODS2, Curvaceous, Diamond Oil, and Flash Lift help salon

professionals enhance their talents and grow their business

REDKEN MILESTONES

FASHION. SCIENCE.INSPIRATION. These core values are the foundation

of every product, program and benefit Redken offers your business.

FASHION Translating the latest runway trends to new products and services for your salon

› Leadership in backstage beauty at Fashion Week in New York, Milan, London and Paris

› Partnership with Guido Palau, one of the world’s most conceptual stylists who works with A-list designers and top fashion and beauty magazines

SCIENCE

Inspiring your creativity while helping you achieve the best results

› Ground breaking research based on extensive knowledge of hair

› Patented technologies for the most advanced products in the industry

INSPIRATION Empowering you to reach new heights with your skills and your career

› Comprehensive platform of programs to inspire and enhance your skills

› Global network of award-winning artists

FASHION. SCIENCE.INSPIRATION.

RETAIL PRODUCTS › Haircare › Intra Force › Styling › Redken For Men

PERSONAL-BASED EDUCATION › The Redken Education Platform™ › Redken Education On Demand › The Redken Exchange › Redken Certified Haircolorist › Inspiring World of Redken

PROFESSIONAL SERVICES › Haircolor › Redken Chemistry › Texture

KEY BENEFITS Here’s what you’ll have access to

when you’re part of it:

COMMUNITY › Redken Pro Site› Artists Network› Blogs - blog.redken.co.uk› Artists Network› Guido Palau› Talent Tribe

CONSUMER OUTREACH › Redken.co.uk › Product Sampling › Press Coverage › Facebook.com/RedkenUK › Twitter.com/Redken_UK › YouTube.com/UKRedken

BUSINESS SUPPORT › Club 5th Avenue Loyalty Programme › myredkenmarketing.com › Salon Finder › Business Development Consultants

RADIANT 10 FACEBOOK SAMPLING APP IMAGE NEEDED TO GO HERE

EARN POINTS WITH YOUR REDKEN

ORDERS AT MYC5A.CO.UK

Personal-based education is all about you. This is the foundation of Redken Education. Enter an interactive environment filled with different methods of learning to engage, enhance, and anchor your knowledge. Every program is taught by our highly skilled tribe of Redken Artists.

PERSONAL-BASED EDUCATIONIT’S ALL ABOUT YOU!

Haircolor • Design • Finishing • Product Knowledge • Business Building • Men • Consultation

EVENT EDUCATIONThe Redken Symposium – Experience 3 days of education with world-renowned artists and our global salon community. Fine-tune your skills, release your imagination and rediscover your obsession with your career.

THE REDKEN EXCHANGEExpand your vision and challenge your talents at the industry’s leading resource for learning at our state-of-the-art facilities in London, Leeds, Manchester and Dublin.

BE INSPIRED ONLINEExpand your skills and build your business with a few clicks of your mouse or mobile device.

Redken Education On Demand Visit Redken Education On Demand on Redken.co.uk professional site and choose from an always-expanding library of videos that can be watched in salon or at home.

At Redken, our obsession is hair… cutting it, coloring it, styling it. It’s a way to express our artistry and claim our individuality. This collection of 6 cutting-edge looks created by top Redken Artists from around the globe will feed your obsession for amazing hair.

THE INSPIRING WORLD OF REDKEN: A HAIR OBSESSION

“It was such an honor. A fantastic opportunity to illustrate my work, skills and the passion I have when coloring.”

The Look: Opposite AttractionKelly Scott, Redken Artist Strands Salon, UK

JOIN THE REDKEN COMMUNITYARTISTIC NETWORK, SALES CONSULTANTS AND EDUCATORSRedken strives to provide you with dedicated Sales Consultants and Educators who work closely to help achieve your key objectives and specific training needs.

Educators are the heart of the Redken brand and work endlessly to ensure all salons have the most up to date technical knowledge.

ARTIST NETWORKOur global artist community, grounded in principles and personal-based education, spreads the Redken message to inspire your creativity and ignite your passion.

GUIDO PALAU, GLOBAL STYLING DIRECTORGuido Palau is considered to be one of the world’s most conceptual hairstylists. Guido Palau exclusively uses Redken products at A-list designer runway shows, fashion ad campaigns and editorial photo shoots for top magazines.

TALENT TRIBERedken recognises the strength of up and coming talent. Talent Tribe is a unique one year inspirational program working alongside Redken, to coach and mentor eight young up and coming stars of the future within the hairdressing industry.

“I GET INSPIRATION FROM ABSOLUTELY EVERYWHERE; ALWAYS KEEP YOUR EYES OPEN!” - GUIDO PALAU

GROW YOUR BUSINESS WITH DIGITALRedken strives to be at the forefront of new digital opportunities and reaching consumers in innovative ways to increase brand awareness and your salons business.

In 2012 Redken reached over 4 million fans across Facebook & Twitter. By distributing over 10,000 product samples we have been driving more footfall in salons than ever before!

Like us on Facebook todaywww.facebook.com/RedkenUk

Follow us on Twitter todaywww.twitter.com/Redken_UK

“REDKEN UK’S DIGITAL CAMPAIGNS ENGAGED OVER 25,000 FANS IN 2012”

GROW YOUR BUSINESS WITH DIGITAL

FACEBOOK

REDKEN WEB

#RedkenReady

Our advanced haircare solutions and innovative styling products - for both men and women – will inspire your creativity and boost your business by addressing your clients’ needs and creating loyal, lasting relationships.

RETAILPRODUCTS

HAIRCARESPECIFIC NEEDS. SIMPLE SOLUTIONS.Powered

by

Discover solutions to every hair need - powered by the latest technology for stronger, more beautiful hair inside and out! Redken’s exclusive delivery system, the Interlock Protein Network (IPN) brings protein to the core of the hair fiber to rebuild surface protection, provide progressive conditioning and strengthen the hair.

BODY FULL Non stop volume for fine/flat hair

COLOR EXTEND SUNEnvironmental protection for sun-exposed hair

BLONDE GLAM Shine activator for all types of multi-tonal blonde hair

CLEAR MOISTURE Light moisture for normal/dry hair

SMOOTH LOCK Thermal care for dry/unruly hair

ALL SOFT Softness for dry/brittle hair

REAL CONTROL Nourishing repair for dense, dry, sensitized hair

EXTREME Fortifier for distressed hair

COLOR EXTENDProtection for color-treated hair

CURVACEOUS For loose waves to spiral curls

SCALP RELIEF Targeted scalp solutions

HAIR CLEANSINGFor all hair types

THICKER, FULLERLOOKING HAIR IN

30 DAYS.GUARANTEED.

Powered by Redken science with exclusive Aminexil® technology.

for all types of thinning hair

Intensive Treatment Hair Advanced

pack of 42

In-salon Treatment

Scalp Stimulate

Take home Range Natural Thinning

Hair

Take home Range Color Thinning

Hair

*

INTRA FORCE

TAKE HOME TREATMENTS

IN-SALON TREATMENTS

*Cleanser, Toner and Scalp Treatment to be used together as part of a daily haircare regime for a minimum of 30 days.

BEAUTY HOT 100

2012

SMOOTHSHINEVOLUME

Organized by end result and speciality, each product has a control factor—the higher the number, the greater the control: mild 01-05, medium 06-15, or maximum 16-26. Blend and layer products to create any style.

STYLING RUNWAY STYLE... EVERYDAY

STYLE CONNECTION

TEXTURE

HEAT STYLING HAIRSPRAYS

WAX/POMADE

2-IN-1 EXTRA CLEANSING

INVIGORATE

CREAM/GELPASTE/CLAY

We’ve taken the guess work out of great style for male clients by selecting the most popular men’s cuts and designating the perfect haircare and styling

products to use to create these looks.

shortlisted for

REDKEN FOR MENHIGH PERFORMANCE GROOMERS

FOR EFFORTLESS STYLES

MOISTURIZE FORTIFY

COLOR CAMO

Powder Refresh 01Professional Dry Shampoo

REDKEN THE BEAUTY EDITOR’S CHOICEWe are investing like never before to drive more consumers into your salon. Be part of it!

BEAUTY HOT 100

2012

“A straightening serum that keeps frizz at bay and repairs the hair from within” “Absorbs oil

instantly and refreshes your style within just a few sprays”

Two Smooth 03 Smoothing and Strengthening Serum

Redken Guts 10Volume Spray Foam

Powder Grip 03Mattifying Powder

Shades EQ Cream

“Spice up your color before a big event,

get a glaze.”

“It does what it says on the tin”

“Experiment with texture. Mattify

your hair to give it more

body”

Backbar treatments and the latest chemical and haircolor services help you achieve the most fashionable results, while enhancing your skills and increasing your revenue.

PROFESSIONALSERVICES

HAIRCOLORMULTI-DIMENSIONAL.

EXCEPTIONAL CONDITIONING. ENDLESS VERSATILITY.

DEMI PERMANENT

Demi Permanent color thatthinks it’s a conditioner!

LIGHTENERS

Create the best blondes with our lightening range

PERMANENT

4 Dimensional Permanent color. No ammonia. No odor

THE HAIRCOLOR BREAKTHROUGH. 2X STRONGER HAIR*

NEW CHROMATICS BEYOND COVER Age-Defying Permanent Haircolor. › Formulated specifically for clients with 75%-100% gray

› Offers 100% gray coverage andhigh-fashion, true-to-tone results

› ODS2 + Protein Extract and Argan Technology to leave even the most brittle, wiry hair 2X stronger* and 2X smoother**

› No ammonia, no odor

› Pre blended shades to complement every skin tone

CHROMATICS 4 Dimensional Permanent Color. No Ammonia.

› Revolutionary ODS2 (Oil Delivery System) + Protein Extract Technology leaves hair

up to 2X Stronger*

› Advanced no ammonia, no odor formulaoffers the ultimate in comfort for stylists and clients

› Up to 100% gray coverage

› 4D color results for ultimate gray coverage,multi-dimensional reflect, radiant shineand lasting vibrancy

› Over 80 stunning shades for unlimited color possibilities

*Measured as resistance to brushing after applying Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo

**Leaves hair 2X smoother than before coloring

CHROMATICS Only Redken could take your color results to this dimension. CHROMATICS has breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology to deliver multi-dimensional, 4D color deep into every strand. No ammonia, no odor – just conditioned, high shine color and hair that’s up to 2X stronger.

CHROMATICS

Powered by science, Redken’s chemistry cocktails are customized professional strength shots of protein and moisture blended to meet your advanced hair needs. Give your clients instant results in just 10 minutes!

CHEMISTRYTRANSFORM THEIR HAIR. BOOST YOUR BOTTOM LINE.

Lush waves and curls or sleek straightness achieved quickly, safely and flawlessly.

VECTOR PLUSTaurine-Fortified Wave

For silky, springy curls from roots to ends

CREATIVE CURLCustomized Acid Wave

For soft, natural feeling, defined curls

INNER SECRETConditioner Activated Waves

For soft, conditioned, natural looking curls

SHAPE CONTROLPermanent Straightening

Customizable permanent smooth or straight results without formaldehyde

TEXTURE FASHION FORWARD.

PERFECTLY SAFE.PERMANENT

SERVICES

SMOOTH LOCK Semi-Permanent Smoothing

For smoothness that lasts up to 13 shampoos*

*Results achieved with the semi-permanent Smooth Lock Service

SEMI-PERMANENT SERVICES

REDKENSYMPOSIUM

SAVE THE DATE ! 2ND - 4TH FEBRUARY 2014 20 4LE

ARN.

EARN

.LIV

E.A R

EDKE

N OB

SESS

ION

WORLD CLASSEVENTJoin us and feed your obsession at the 2014 Redken symposium. Three days packed with the latest trends in hair. Symposium provides you with the knowledge, creativity and inspiration so you “learn better,” the business skills so you “earn better,” empowering you to “live better!”

like us on FacebookFacebook.com/RedkenUK

Follow us on Twitter@RedkenUK

Watch our videosYoutube.com/RedkenUK Build your BusinessmyC5A.co.uk/myredkenmarketing.com

For more information UK/Ireland: Redken.co.ukCustomer Technical Advice Line: 0800 085 4956UK/IRELAND Customer Services: 0845 6000 815UK Redken Head Office: 0208 762 4121

All

right

s re

serv

ed. 2

013

MYREDKENMARKETING.COM

WWW.REDKEN.CO.UK

card dimensions88 x 49mm

spin

e