new redken styling

SOLVE EVERY HAIRCOLOR CHALLENGEWITH REDKEN’S HIDDEN GEMS

NEW REDKEN STYLING #STYLEYOURSTORY

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NEW REDKEN STYLING› A brand new look› The latest product innovations › Exciting service opportunities› And introducing our new styling muse, musicia

and model Sky Ferreira

MEET OUR 2013 AWARD WINNERS.

2013

› iron shape 11› control addict 28

› align 12

› quick tease 15

WHO’S THAT GIRL?Sky Ferreira is an up-and-coming music star with a style that’s all her own… and she’s Redken Styling’s new muse.

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AUTOMATIC ENROLLMENT› Automatically enrolled with the purchase of the New York Ultimate Styling Package for $495.00

› Automatically enrolled with the purchase of at least $500.00 of Redken Styling products in 1 quarter

Styling Spending per quarter

Number of free products

$500-$1499 10-12

$1500-$2499 30-36

$2500+ 50-60

FREE STYLIST STATION PRODUCTS AND FACEBOOK SUPPORT ALL YEAR LONG!

NEW STYLIST STATION PROGRAMGET REWARDED FOR YOURREDKEN STYLING PURCHASES!You can get back up to 20% of your styling spending in stylist station essentials. It’s all part of our commitment to you.

Partner with us to qualify–ask your Sales Consultant for details.

› More than 40% of people in the U.S. log-on to Facebook every day.› Take your salon’s Facebook page to the next level.› With this program we will publish Redken news, images and videos to your

Facebook timeline automatically.

REDKEN FACEBOOK CONTENT CREATORCUSTOM BRAND POSTS PUBLISHED AUTOMATICALLY

WHAT WILL YOU RECEIVE?At the end of every quarter, Redken will automatically send you a package of styling products stickered “for stylist use” for every stylist to use on their clients. The number of products you receive will depend on your spending level for that quarter. If a salon purchases the New York Ultimate Styling Package by March 31st, they will receive their box of products mid-April; otherwise the first quarterly shipment will arrive mid-July.

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NEW FLEXBREAKTHROUGH TECHNOLOGY:Introducing three breakthrough cream-pastes for easy shaping with ultimate flexibility and a touchable feel – for every hair length and style.

› Feels like a paste, spreads like cream› Flexible, moveable results

MOVE ABILITY 05LIGHTWEIGHT DEFINING CREAM-PASTEThe look: Lightweight body, natural movementIdeal for: Longer hairWhen: Apply to damp hair—great for blow-drying in added body. Apply on dry hair for light texture.

MESS AROUND 10DISRUPTING CREAM-PASTEThe look: Tousled separation, lightweight finishIdeal for: Any hair lengthWhen: Apply to damp hair—great for blow-drying in tousled texture. Apply on dry hair to create separation.

SHAPE FACTOR 22SCULPTING CREAM-PASTEThe look: Serious sculpting, flexible finishIdeal for: Shorter styles and updosWhen: Apply to damp hair—great for shaping short styles. Apply on dry hair to sculpt, detail, and define.

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1PRIMEwith NEW Pillow Proof Blow Dry express primer

3 STEPS TO A PILLOW PROOF BLOW DRY:

2STYLEwith ANY Redken Styling products to create the end result you’re looking for 3EXTEND

with NEW Pillow Proof Blow Dry two day extender

Discover NEW Pillow Proof Blow Dry Express Primer and Two Day Extender–the first and last step for any style.

› Cuts blow dry time› Protects from heat up to 450º› 3X stronger & healthier hair› 24 hour lasting volume› Two day pillow proof results› Anti-breakage

GET IT FAST. MAKE IT LAST.

BRING BLOW DRY TO YOUR SALON WITH NEW PILLOW PROOF BLOW DRY

› BLOW DRY MENULearn to create 9 modern blow dry looks. Visit Redken Education on Demand on Redken.com’s professional site to access videos!

› NEW DRY REVOLUTION CLASSBoost your blow dry skills. Ask your Sales Consultant for details.

› STYLE STATION APPDownload and discover easy how-to’s for each blow dry look — at your fingertips!

NEW NEW

MEET THE NEW

REDKEN STYLING

All rights reserved. U

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#STYLEYOURSTORY

TEXTURIZE TRANSFORM YOUR TEXTURE

› Create movement, shape and definition

All rights reserved. U1212700 11/13

FREE STYLING COUNTER DISPLAY

ENROLLmENT IN NEW STYLIST STATION PROGRAm

$379 VALUE IN FREE PRODUCTS

ULTIMATE STYLING PACKAGENEW YORK COMMIT TO THE FULL REDKEN STYLING RANGE AND RECEIVE:

RECEIVE A FREE INTRO KITKIT INCLUDES:› 12 Full Size Stylist Station Products*› 13 Full Size Retail Products**› 15 Client Gifts: Blow Dry Mini Kits (each kit includes 1 NEW Pillow Proof Blow Dry express primer and 1 two day extender)

› Client Blow Dry Menu› Stylist Blow Dry Guide› Product Knowledge Backbar Chart› Easel Cards & Shelf Talkers› Styling Reinvented Salon DVD NOTE: Limit 1 Offer per Salon

*Includes: Move Ability 05, Mess Around 10, Shape Factor 22, Pillow Proof Blow Dry Express Primer and Two Day Extender, Guts 10, Wax Blast 10, Iron Shape 11, Align 12, Rough Paste 12, Quick Tease 15, Control Addict 28. ** Includes: Move Ability 05, Mess Around 10, Shape Factor 22, Pillow Proof Blow Dry Express Primer and Two Day Extender, Outshine 01, Satinwear 02, Rewind 06, Duo Shield 07, Full Frame 07, Iron Shape 11, Quick Dry 18, Control Addict 28.

PURCHASE2 OF EACH REDKEN STYLING PRODUCT (56 TOTAL)

RETAIL TIP! Use your FREE Blow Dry Mini Kits to drive retail sales: Offer your clients a FREE Kit with the purchase of 2 styling products so you can send them home with a full styling regimen!

AVERAGE SALON PRICE

$495.00$379.75 worth of Free Products $874.75 average salon value($379.75/43% savings)

STEP STYLEwith ANY RedkenStyling products2

EXTENDwith NEW pillow proofblow dry two day extender3

STEPSTEP

1PRImEwith NEW pillow proofblow dry express primer

MEET THE NEW

REDKEN STYLING


1201200 10/13

#STYLEYOURSTORY

PURCHASE15 NEW REDKEN STYLING RETAIL PRODUCTS

RECEIVE A FREE INTRO KIT

CHOOSE ANY 6* + THESE 9 MUST HAVES:

PILLOW PROOF BLOW DRY STYLIST KIT

STYLIST OFFER

KIT INCLUDES:› 4 Stylist Station Products**› 5 Client Gifts: Blow Dry Mini Kit (each kit includes 1 NEW Pillow Proof Blow

Dry express primer and 1 two day extender)› Client Blow Dry Menu Easel Card› Stylist Blow Dry Guide› Product Knowledge Backbar Chart› Flex Easel Card› Styling Reinvented Salon DVD

AVERAGE SALON PRICE

$135.80$80.00 worth of Free Products $221.55 average salon value($85.75/39% savings)

› NEW Pillow Proof Blow Dry express primer› NEW Pillow Proof Blow Dry two day extender› NEW move ability 05 lightweight defining cream-paste› NEW mess around 10 disrupting cream-paste› NEW shape factor 22 sculpting cream-paste› guts 10 volume spray foam› quick tease 15 backcombing finishing spray› quick dry 18 instant finishing spray› control addict 28 extra high-hold hairspray

LOS ANGELESCUSTOMIZABLE STYLING PACKAGE

*Choose from entire styling line. **Includes: Move Ability 05, Mess Around 10, Shape Factor 22, and Pillow Proof Blow Dry Express Primer.

RETAIL TIP! Use your FREE Blow Dry Mini Kits to drive retail sales: Offer your clients a FREE Kit with the purchase of 2 styling products so you can send them home with a full styling regimen!

PURCHASE AT A DISCOUNT1 Blow Dry Stylist Kit

KIT INCLUDES:1 NEW Pillow Proof Blow Dry express primer1 NEW Pillow Proof Blow Dry two day extender1 guts 10 volume spray foam1 control addict 28 extra high-hold hairspray1 Client Blow Dry Menu1 Blow Dry Technique Booklet

PURCHASEAny 3 NEW Redken Styling retail products and receive 1 product FREE*

*Mix and match any Redken Styling product

MEET THE NEW

REDKEN STYLING


1201200 10/13

#STYLEYOURSTORY

SALON PRICE

$30.00$38.50 salon value ($8.50/22% savings)

SALON PRICE

$22.50–$33.00$30.00–44.00 salon value (up to $11.00/25% savings)

At Redken.com’s online stylist community, The Break Room, stylists are always asking questions and giving advice on enhancing formulas and overcoming everyday haircolor challenges.

We identified the most talked-about topics—Brassiness/Excessive Warmth, Lack of Dimension, Weak Coverage and Lack of Vibrancy – and looked at which shades stylists recommend most to neutralize, balance, cover and brighten. Now we invite you to discover these “Hidden Gems” and formulate perfect color every time!

REDKEN HAIRCOLOR’S

DISCOVER THE BREAK ROOm REmEDIES

*Free products must be of equal or lesser value. Shades EQ Crystal Clear can only be selected as a free shade if a Crystal Clear is purchased.**Salon price, value and savings do not include Shades EQ Crystal Clear.

SALON OFFERPURCHASE4 Hidden Gems shades and 14 other shades (mix & match)

Choose From:Chromatics/Chromatics Beyond Cover ($7.25/each)Color Fusion/Cover Fusion ($6.50/each)Color Gels ($5.35/each)Shades EQ Gloss ($4.95/each)Shades EQ Cream and Shades EQ Cover Plus ($5.40/each)

RECEIVE FREE4 Hidden Gems shades* of your choice1 Hidden Gems Formula Look Book1 Chromatics double row wide brush1 Color bowl1 Color applicator bottle

SALON PRICE

$89.10-$130.50$120.40-$171.00 salon kit value** (Up to $40.50/ 34% savings)

REDKEN’S “HIDDEN GEMS” INCLUDE 10 SHADES EACH FROM COLOR FUSION, COLOR GELS AND SHADES EQ GLOSS

TO HELP YOU OVERCOME EVERYDAY HAIRCOLOR CHALLENGES.THE CHALLENGE Too brassy/warm? Too flat? Weak coverage? Lacks vibrancy?

WHAT DOES IT mEAN?

When blonde or brown hair appears orange or too warm

When hair lacks dimension and has a flat or “muddy” appearance

When hair has too much dimension or gray strands appear hollow and/or not as deep as pigmented hair

Final results are “browned out” and not as vibrant as desired

BEFORE HIDDEN GEmS

THE HIDDEN GEMS SOLUTIONAFTER HIDDEN GEmS

Shades Used Color Fusion: 12Av, Shades EQ: 09B, 09T, Crystal Clear

Shades EQ: 08GG, 06AA Color Gels: 4WG Color Fusion: Hi-Fusion Orange

CHECK OUT OTHER HIDDEN GEMS FOR MORE FORMULA OPTIONS!COLOR FUSION 7Ag, 6Ab,12Av, 5T 7Cr, 5Gg, 12Go, Hi-Fusion Orange 5Gg, 5Bc, 4Mv 7Cr, 12Go, Hi-Fusion Orange

COLOR GELS 6GN, 4NA, 7NA, 10NA, Clear 7RO, 9GB, 4WG 4WG, 7NG 7NG, 5RV, 7RO, 9GB, Clear

SHADES EQ 09B, 09T, 08GN, 07V, Crystal Clear 08GG, 04WG, 06AA, 09RB 08GG, 04WG 08GG, 06AA, 03RV, 09RB Crystal Clear

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

COLOR EXTEND MAGNETICS Color Extend magnetics Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Color Extend magnetics Conditioner*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Color Extend magnetics Deep Attraction mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _

CURVACEOUS HAIRCARECurvaceous Cream Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz.** 12 18.00 9.00 108.00 _Liter** 12 30.00 15.00 180.00 _Curvaceous Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz.** 12 19.00 9.50 114.00 _Liter** 12 34.00 17.00 204.00 _Curvaceous Curl Dive nourishing mask.75 oz.** 120 6.00 3.00 360.00 _6.1 oz.** 6 20.00 10.00 60.00 _STYLINGCurvaceous Wind Up reactivating spray1.0 oz. 70 6.00 3.00 210.00 _5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion1.0 oz. 100 6.00 3.00 300.00 _6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse2.3 oz. 24 6.00 3.00 72.00 _4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum1.0 oz. 48 6.00 3.00 144.00 _5 oz. 12 19.00 9.50 114.00 _

INTRA FORCE SYSTEm 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEm 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATmENTSmicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _

REDKEN CHEMISTRY All Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCARE SHAmPOOS (+)All Soft, Blonde Glam, Body Full, Clear moisture, Color Extend, Extreme, Real Control, Smooth Lock10.1 oz.** 12 15.00 7.50 90.00 _Liters** 12 25.50 12.75 153.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear moisture, Color Extend, Extreme, Real Control, Smooth Lock8.5 oz.** 12 16.00 8.00 96.00 _Liter** 12 30.50 15.25 183.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLING SHAmPOO (+)All Soft, Color Extend, Extreme, Real Control1.7 oz.** 50 5.00 2.50 125.00 _

CONDITIONERS (+)All Soft, Color Extend, Extreme, Real Control1 oz.** 100 5.00 2.50 250.00 _

HAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTS All Soft Heavy Cream softening rinse-out mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _All Soft Argan-6 multi-care oil3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz.** 12 17.00 8.50 102.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz.** 12 17.00 8.50 102.00 _Body Full Volume Amplifier thickening lift spray5 oz.** 12 17.00 8.50 102.00 _Clear moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz.** 12 17.00 8.50 102.00 _Extreme Anti-Snap leave-in treatment1.7 oz.** 50 5.00 2.50 125.00 _8.5 oz. 12 17.50 8.75 105.00 _Extreme CAT Treatment protein reconstructing treatment5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder8.5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Heat Glide protective smoother5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Stay Sleek leave-in cream5 oz.** 12 17.00 8.50 102.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

DIAMOND OIL Diamond Oil Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine intense3.4 oz. 12 40.00 20.00 240.00 _

BUY 6 COLOR CAMO SHADES & GET A FREE APPLICATOR BOTTLE!SALON OFFERPURCHASE6 shades of Color Camo (mix and match-$4.50 each)

Choose From:8N Light Natural5N Medium Natural2N Dark Natural7NA Light Ash4NA Medium Ash1NA Dark Ash

RECEIVE FREE1 Applicator bottle

SALON PRICE


BUY 5 PERMS, GET 1 FREESALON OFFERPURCHASEAny 5 permanent texturizing products and get 1 FREE (mix and match)

Choose from:

Vector Plus Vector Plus Extra Body—$5.00 each

Inner Secret Creative Curl—$6.00 each

Salon/Stylist Price

$25.00-$30.00$30.00- $36.00 salon value ($5.00-$6.00/17% savings)


REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Full Impact bodifying shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _

STYLINGHigh Up spiking cream wax3.4 oz.** 24 15.00 7.50 180.00 _Stand Tough extreme gel5 oz.** 12 13.00 6.50 78.00 _Grip Tight holding gel5 oz.** 12 13.00 6.50 78.00 _Dishevel fiber cream3.4 oz.** 12 17.00 8.50 102.00 _Get Groomed finishing cream5 oz.** 12 13.00 6.50 78.00 _Work Hard molding paste3.4 oz.** 12 15.00 7.50 90.00 _Outplay texture putty3.4 oz.** 24 15.00 7.50 180.00 _maneuver working wax3.4 oz.** 24 15.00 7.50 180.00 _Polish Up pomade3.4 oz.** 24 15.00 7.50 180.00 _Firm Grasp Texturizing clay3.4 oz. 24 19.00 9.50 228.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz.** 36 10.00 5.00 180.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _

PROFESSIONAL TOOLS Steam Infusion Professional Iron(includes two filters) 1 N.A. 295.00 N.A. _Steam Infusion Retail Iron*(does not require filter) 1 200.00 160.00 160.00 _Steam Infusion Cartridges 1 N.A. 20.00 N.A. _


TEXTURE Acid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer Normal Reducer 250ml 21 N.A. 29.00 609.00 _ Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _ Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control Neutralizer Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _

SALON GEAR COLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint Brush N.A. N.A. 3.00 N.A. _Chromatics Double Row Wide Tint Brush* N.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & moreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.


STYLING SmOOTHVelvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Align 12 protective smoothing lotion1 oz.** 100 6.00 3.00 300.00 _5 oz.** 12 17.00 8.50 102.00 _

SHINEOutshine 01 anti-frizz polishing milk1 oz.** 100 6.00 3.00 300.00 _3.4 oz.** 12 19.00 9.50 114.00 _Shine Flash 02 glistening mist4.4 oz.** 12 18.00 9.00 108.00 _

VOLUmIZEThickening Lotion 06 all-over body builder5 oz.** 12 17.00 8.50 102.00 _1/2 Liter 12 N.A. 12.50 150.00 _Full Frame 07 all-over volumizing mousse2.2 oz.** 24 6.00 3.00 72.00 _8.5 oz.** 12 17.00 8.50 102.00 _Aerate 08 all-over bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 volume spray foam2 oz.** 24 6.00 3.00 72.00 _10.58 oz.** 12 17.00 8.50 102.00 _

TEXTURIZEWater Wax 03 shine defining pomade1.7 oz.** 12 19.00 9.50 114.00 _Powder Grip 03 mattifying hair powder0.245 oz.** 24 15.00 7.50 180.00 _Rewind 06 pliable styling paste.75 oz.** 100 6.00 3.00 300.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz.** 100 6.00 3.00 300.00 _2.5 oz.** 12 19.00 9.50 114.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 108.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion1 oz.** 100 6.00 3.00 300.00 _5.4 oz.** 12 19.00 9.50 114.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray1.7 oz.** 24 6.00 3.00 72.00 _8.5 oz. 12 16.00 8.00 86.00 _Hot Sets 22 thermal setting mist5 oz.** 12 16.00 8.00 96.00 _1/2 Liter 12 N.A. 13.00 156.00 _

HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile hairspray2.1 oz.** 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Quick Tease 15 backcombing finishing spray1.3 oz.** 24 8.50 4.25 102.00 _5.3 oz. 12 18.00 9.00 108.00 _Quick Dry 18 instant finishing spray2 oz.** 24 6.00 3.00 72.00 _11 oz.** 12 17.00 8.50 102.00 _Forceful 23 super strength hairspray2.1 oz.** 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 extra high-hold hairspray2.1 oz.** 24 8.50 4.25 102.00 _11 oz. 12 20.00 10.00 120.00 _

FLEXmove Ability 05 lightweight defining cream-paste0.75 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _mess Around 10 disrupting cream-paste0.75 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _Shape Factor 22 sculpting cream-paste0.75 oz.* 120 6.00 3.00 360.00 _1.7 oz.* 12 19.00 9.50 114.00 _

BLOW DRYPillow Proof Blow Dry express primer1 oz.* 80 10.00 5.00 400.00 _4.7 oz.* 12 22.00 11.00 132.00 _Pillow Proof Blow Dry two day extender1.2 oz.* 24 8.50 4.25 102.00 _3.4 oz.* 12 18.00 9.00 108.00 _


HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 N.A. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 N.A. 5.35 192.60 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 N.A. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion** Salon Intro Kit 1 N.A. 325.00 N.A. _Stylist Trial Kit 4 N.A. 78.00 312.00 _Color Gels** Salon Intro Kit 1 N.A. 214.00 N.A. _Stylist Trial Kit 4 N.A. 64.20 256.80 _Chromatics Salon Intro Kit 1 N.A. 362.50 N.A. _Stylist Trial Kit 4 N.A. 87.00 348.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40v**Liter 6 N.A. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v**16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.25 37.50 _Shades EQ Processing Solution**Liter 6 N.A. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30v, 40v945 ml 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener**17.6 oz. 12 N.A. 12.00 144.00 _32 oz. 6 N.A. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener**17.6 oz. 12 N.A. 18.00 216.00 _32 oz. 6 N.A. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 N.A. 7.95 95.40 _Color Stain Remover*80 pads 12 N.A. 6.50 78.00 _

mARCH 2014 \ Promotions 11

12

PUREOLOGY EXCLUSIVE PRICE L IST

MARCH 2014/Promotions

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Extra Care Shampoo1.7 oz.8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.0 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

241266

24126

241266

2412

7512

$7.50$27.00$62.00$75.00

$7.50$27.00$62.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00$37.50

$3.75$13.50$31.00

$3.75$14.50$32.00$42.50

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00$225.00

$90.00$162.00$186.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.

24126

24126

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.7 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer Set of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

48

2412

12

12

2412

12

12

12

2412

4812

2412

8012

12

$7.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$26.00

$26.00

$9.00$24.00

$7.00$26.00

$9.00$26.00

$9.00$26.00

$24.00

$3.50

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$13.00

$13.00

$4.50$12.00

$3.50$13.00

$4.50$13.00

$4.50$13.00

$12.00

$168.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$156.00

$156.00

$108.00$144.00

$168.00$156.00

$108.00$156.00

$360.00$156.00

$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer Contour Shine-Gel1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator Texturizing Shine-Foam1.5 oz.5.0 oz.Highlight Stylist Sea-Kissed Texturizer, Salt-Free Tousle Mist1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

STRENGTH CUREStrength Cure Shampoo1.7 oz.8.5 oz.33.8 oz.Strength Cure Condition1.7 oz.8.5 oz.33.8 oz.Strength Cure Split End Salve0.51.7 oz.Strength Cure Fabulous Lengths1.0 oz.3.2 oz.Strength Cure Masque5.2 oz.

24126

24126

4812

8012

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$10.00$28.00

$10.00$28.00

$50.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$5.00$14.00

$5.00$14.00

$25.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$240.00$168.00

$400.00$168.00

$300.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OIL

Precious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

COLOUR FANATICColour Fanatic 1.0 oz.6.7 oz.

8012

$6.00$24.00

$3.00$12.00

$240.00$144 .00

FRESH APPROACHFresh Approach Dry Shampoo4.2 oz.Fresh Approach Dry Condition1.3 oz.4.3 oz.

N/A

2412

$24.00

$9.00$24.00

$12.00

$4.50$12.00

N/A

108144

TRAVEL- IN-STYLE WITH PETITESSmall sizes, beautiful results. Receive a free Colour Stylist petite with the purchase of any shampoo and condition petite. Great to introduce new clients to Pureology!

SALON OFFERPURCHASEAny shampoo and condition petite

RECEIVE FREE:Colour Stylist petite of your choice

SALON PRICE

$7.50-$15.00$11.00-19.50 salon value ($3.50-4.50/32%-23%savings)

PURE REWARDSPUREREWARDS

BACKBAR REWARDS—20% BACK

Stock your backbar with free product! Our new Backbar Rewards give you 20% of your haircare purchases back in free backbar* product when you carry at least 7 haircare lines.

When you give clients a first hand experience with Pureology haircare at the backbar, they’ll want to continue the luxury at home with a retail purchase.

Ask your sales consultant how to enroll!

NEW FOR 2014:

Colour Stylist Fortifying Heat Spray 0.5 oz.Colour Stylist Silk Bodifier 2.2 oz.Colour Stylist Strengthening Control 2.1 ozColour Stylist Root Lift 2.0 ozColour Stylist Radiance Amplifier 0.5 oz.Colour Stylist Supreme Control 2.1 oz.Colour Stylist Control Twist Wax 1.0 oz.

*Includes liters, half gallons, Colour Fanatic station size (available May) and pumps. Must redeem a minimum of 3 different systems

MA

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/ P

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otio

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PURCHASE$200 of Strength Cure retail products:

Recommended mix:3 Strength Cure Shampoo 8.5 oz.3 Strength Cure Condition 8.5 oz.3 Strength Cure Split End Salve 1.7 oz.3 Strength Cure Fabulous Lengths 3.2 oz.2 Strength Cure Restorative Masque

RECEIVE FREE1 Strength Cure Intro Kit

Kit Includes:1 Strength Cure Shampoo Liter1 Strength Cure Condition Liter1 Strength Cure Split End Salve 1.7 oz.1 Strength Cure Fabulous Lengths 3.2 oz.18 Strength Cure Shampoo & Condition duo packettes18 Strength Cure Restorative Masque packettes18 Strength Cure Fabulous Lengths packettes2 Strength Cure Brochures1 Strength Cure Shelf Talker3 Strength Cure Easel Cards4 Strength Cure Tote Bags with bands to retail

SALON PRICE


STYLIST PRICE

$32.00$48.00 stylist value ($16.00/33% savings)

CLIENT PRICE

$64.00$96.00 client value ($32.00/33% savings)

STYLIST/CLIENT OFFERPURCHASE AT 33% OFF1 Strength Cure Trial Kit

Trial Kit: 1 Strength Cure Shampoo 8.5 oz.1 Strength Cure Condition 8.5 oz.1 Strength Cure Split End Salve 1.7 oz.1 Strength Cure Fabulous Lengths Petite 1 oz.4 Strength Cure Restorative Masque packettes1 Strength Cure Product Brochure1 Strength Cure Tote Bag

SAVE

39%

SAVE

33%

SALON OFFER

15

Cleanse & Fortify Detangle & Condition Fortify & Replenish Protect & Strengthen Heal, Strengthen & Smooth

Shampoo

ZeroSulfate® gentle formula cleanses and helps fortify hair with a soft finish.

*Based on a brushing test after one use of Strength Cure Shampoo, Condition and Split End Salve

Condition

Opulent formula instantly conditions and detangles, improving hair’s touch and light reflection.

Restorative Masque

Our lush conditioning masque intensely fortifies and reduces breakage for increased strength and shine.

Fabulous Lengths

Don’t let breakage get in the way of your fabulous length! Luxurious serum helps strengthen the hair fiber to reduce breakage and bring softness to even the oldest of strands. Apply from mid-length to ends.

Split End Salve

Healing formula helps strengthen hair, smooth split ends and prevents further damage for shiny, beautiful results. Apply to ends.

SYSTEM INCLUDES:

Introducing New Strength Cure system for micro-scarred, damaged, colour-treated hair. Luxuriously creamy formulas, with Asta-Repair™ including Astaxanthin: a powerful antioxidant, help repair hair and provide the perfect balance of velvety softness and internal strength.

NEW STRENGTH CURE

STRONG AND SOFT. INS IDE AND OUT.

97% Improved Strength After Only 1 Use Of System*

For Micro-Scarred, Damaged Colour-Treated Hair

STAR PRODUCT

STAR PRODUCT

16

PUREOLOGYEXCLUSIVE

MARCH 2014 • PROMOTIONS

NEW STRENGTH CUREFOR MICRO-SC ARRED. DAMAGED,

COLOUR-TREATED HAIR

TRAVEL-IN-STYLE PETITE OFFER

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300

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new redken styling

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