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J U N E 2 0 1 4

Redken says

RELAXFind out how you can enjoy a week-long stay at a 4* apartment, on us!

Hidden GemsTREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST

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Sarah PowerGeneral Manager, Redken and Pureology,UK and Ireland

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Dear Redken Tribe,

PRODUCT

OF THE MONTH

PRODUCT

OF THE MONTH

With summer upon us we’re offering every salon the chance to stay free in a luxury villa or apartment for a whole week. There are many villas/apartments to choose from and each one sleeps up to six people. To qualify for your weeks stay all you need to do is add some of our Redken hidden gems to your order. Our Redken hidden gems are an edited selection of Redken products that are our salon’s must haves. Chosen across color, haircare and styling they are products that will immediately improve your business.

During the summer months blonde is the only color to be! Whether it’s sunkissed highlights or beachy blonde locks, you want to ensure your client’s blonde color stays looking fresh. The sun can threaten your client’s hair color; too much brassiness or the sun lightening caramel tones are common client complaints. Now, with the launch of Blonde Idol your clients can protect the tone of their blonde between salon visits.

Don’t forget to book your tickets for our summer Redken Nights season! Join us for evenings of inspirational color and insight into the trends for 2015 with Redken Nights with Francesco Fontana of Essensuals Artistic Team on 30th June and Redken Nights with Lisa Shepherd, Redken Color Consultant on 6th August. Tickets are just £50 or 5,000 Club 5th Avenue points – bring the whole team for a fantastic fun evening out! See pages 18 & 19 for all your Redken & Pureology Education needs.

YOU’VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR, WHAT IS YOUR INSPIRATION?The runways are always an inspiration and what’s happening on the streets as well as the young talent in my salon. I love the more relaxed mermaid waves that are big this year, soft wispy strands and the un-groomed look is great.

WHAT INSPIRATION DID YOU TAKE AWAY FROM REDKEN SYMPOSIUM LONDON?

We were all so inspired in a major way and everyone talks about it in the salon. I think it was an incredible team building exercise for us, and inspired us in so many ways – from a creative side, from a business perspective and it also filled us with confidence that we’re part of a great family with Redken.

- MARK LEESONMARK LEESON SALON

BREAK THE

RULESCAN’T LIVE WITHOUT

SALON FEATURE: MARK LEESONWHAT DO YOU AND YOUR CLIENTS LIKE ABOUT REDKEN?I think the sheer quality of the styling and care products are incredible. There are so many hero products and they always deliver on their promise. Redken is a very cool brand.

WHAT ARE YOUR FAVOURITE REDKEN PRODUCTS AND WHY?All Soft is brilliant for anyone who needs help with over-processed and thick, tangled hair. We also love the new Pillow Proof range – it’s such a great concept, and works well with our clients who want an extra few days out of their salon blow-dry.

YOU’RE A BIG AWARD WINNER, WHAT’S THE FAVOURITE LOOK YOU’VE CREATED?If I had to choose one, it would be this image from my first British Hairdresser of the Year nomination. I loved this shoot; it was such a major turning point in my career to be nominated for this hugely prestigious title, and the collection took so much brainstorming, planning and research. This image in particular I think is so impactful and ticks all the boxes.

WHAT IS YOUR STYLISTS REDKEN “GO TO KIT” ON THE SALON FLOOR?Smooth Lock Stay Sleek is a hero product for us all, and the new Pillow Proof Blow Dry Primer has been a big hit with all the team. Quick Tease 15, Iron Shape 11 and Satinwear 02 are also all big hits for us.

You know when that client visits with seriously damaged, distressed hair from way too many chemical services! Blow-dry in Cat treatment for instant strength and manageability. Not only will it eliminate that ‘stretch’ but also leaves a natural shine. Seriously, you won’t believe the instant result.

CRAIG CHAPMANCRAIG CHAPMAN HAIR DESIGN

Velvet Gelatine 07 and Aerate 08. I love these products firstly because it leads us into a new era of the classic mousse with fantastic new gel and foam like textures. These products activate with heat and are super lightweight creating shine and versatility providing the hair with a beautiful cushioned blow-dry effect like no mousse can.

LEO BANCROFTLEO BANCROFT SALON

CURVACEOUSFULL SWIRLFull Swirl is a 2 in 1 cream/serum formula that fights frizz, seals in moisture and locks out humidity. It is also great for full-bodied curls that need to be elongated. Control for all curl types.

HOW TO USEApply evenly through damp or dry hair. Leave in, style as usual.

GET THE LOOK

GOLDEN GLOW SERVICE: HAIRPAINTINGNatural Level 5, Light Brown

HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder

2oz. 30 vol. Pro-oxide Cream Developer

GLAZE FORMULA 1oz. CLEAR Shades EQ Gloss

½oz. 09G Vanilla Creme Shades EQ Gloss

½oz. 09N Café Au Lait Shades EQ Gloss

2oz. Shades EQ Processing Solution

ENGAGE WITH US

/RedkenUK

/Redken_UK

/UKRedken

/RedkenUK

/PureologyUK

/Pureology_UK

DO YOU NEED EXCITING CONTENT FOR YOUR SOCIAL MEDIA PLATFORMS?Head to: www.redkenpureologycontent.co.uk to download all of our latest videos, imagery & posts.

www.redken.co.uk

ON THE TV...

/RedkenUK /Redken_UK /UKRedken /RedkenUK

HAVE YOU SPOTTED REDKEN ON THIS MORNING?

WITH REDKEN ARTIST LEO BANCROFT

Leo used Velvet Gelatine cushioning blow-dry gel to create a beautiful transformation.

Leo Bancroft created a beautiful Mother’s Day

makeover, using Aerate for its “anti-frizz” qualities!

VELVET GELATINE 07

AERATE 08

Get oodles of Volume from the off

PURE VOLUMEShampoo

PURE VOLUME Instant Levitation Mist

Your fine hair capsule wardrobe

@Pureology_UK /PureologyUK www.pureology.co.uk

IN THE NEWS...

MAY 2014

MAY 2014

OUR FIRST PUREOLOGY FLAGSHIPWITH PUREOLOGY AMBASSADOR

GEORGE NORTHWOOD…

STRENGTH CUREFabulous Lengths

MAY 2014

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YOUR SALON CAN HAVE

A WEEK LONG STAY AT A 4* APARTMENT

CLOSE YOUR EYES, TAKE A BREATH AND FEEL THE WARM SUNSHINE ON YOUR SKIN, SMELL THE SALTY SEA AND COCONUT IN YOUR SUN CREAM..OR IS IT YOUR PINA COLADA? Make this day dream a reality with our unmissable new offer! We’re giving you a FREE 4* APARTMENT FOR UP TO 6 PEOPLE in a destination of your choice.

STEP 1Add some of our best haircare, styling and

color products to your order

STEP 2Receive your

ACTIVATION CODE in a red envelope

in your order

STEP 3Visit

love-rewards.com/hiddengems rewards page and enter

your ACTIVATION CODEby 31/12/14

WHERE WILL YOU STAY?

CHOOSE FROM DESTINATIONS AROUND THE WORLD...

NOW COLLECT YOUR HIDDEN GEMS TO QUALIFY FOR YOUR APARTMENT...

THE GET-AWAY-FROM-IT-ALL

*Availability in each location will vary depending on the time of booking.

THE PARTYAPARTMENT

THE CITY BREAK

2000+ LOCATIONS*

50+ COUNTRIES*

GET IT WHILE IT’S HOT

ONLY 500 AVAILABLE!

Promoter: Redken, a trading division of L’Oréal (UK) Limited, of 255 Hammersmith Road, London W6 8AZ. This promotion is open to the first 500 Redken stockist UK/ROI salons that reach a minimum net spend of £2,000/€2,450 on Redken products in one order between 1 June - 31 July 2014 (“Eligible Salons”). The eligible salons will receive a leaflet containing a code with the relevant order (“Activation Code”) which they must enter on www.love-rewards.com/hiddengems/ by 23:59 on 31 December 2014 to receive a booking code (“Booking Code”) by email. Eligible Salons must use their Booking Code on the Apartments4you website, www.apartments4you.com by 23:59 on 31 March 2015. Booking Code entitles Eligible Salons to book 7 nights’ accommodation in self-catering resorts for up to 6 people in worldwide locations as listed on www.apartments4you.com. Booking Codes are only valid on the ‘Late Deals’ section, which means Eligible Salons must book using their Booking Code maximum 6 weeks prior to departure. This offer excludes any additional charges such as flights, trains, transfers, insurance, car hire, visas, passports, subsistence, vaccinations, spending money, any local taxes. The persons travelling must be 18 or over unless parents are accompanying their children under 18. Peak travel months such as school and public holidays will be extremely limited. Not all locations will be available on all dates. All bookings are subject to availability and Apartment4you booking conditions. For full Terms and Conditions, please visit http://love-rewards.com/hiddengems/terms.shtml.

STEP 4Receive a confirmation email with a BOOKING

CODE to book your dream destination on

apartments4you.com

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QUALIFY FOR YOURHOLIDAY APARTMENT NOWBY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER

HERO YOUR GEMSSimplify your client’s shopping experience by heroing these best-sellers with our new “top 5” displays, inspired by the recent trend in luxury merchandising.

WORLDWIDE BEST-SELLERS

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4

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1. DIAMOND OIL: Luxurious oil with silicone-free formula leaves hair 3x stronger* and more conditioned with 2x more shine**

2. SHAPE FACTOR 22: Our highest holding sculpting cream paste with hairspray polymer system. Ultimate sculpting technology & reshaping power like a hairspray.

3. QUICK TEASE 15: Get instant lift and hold with this backcombing finishing spray

4. ROUGH PASTE 12: Our #1 best-seller worldwide, mould and shape your style with ease

5. ANTI-SNAP: A cult favourite for preventing breakage up to 73%***, the perfect leave-in treatment to help grow long and healthy hair.

INNOVATIONS THAT WILL HAVE YOUJETTING AWAY

2

WHICH GEMS WILL YOU ADD TO YOUR COLLECTION?

HIDDEN GEMS

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SHADES EQ GLOSSGOLD DIP (08GG)

BONFIRE (06AA)

CAYENNE (08C)

CHERRY COLA (06RB)

PLATINUM ICE (09V)

ROXY RED (03R)

STERLING (09B)

SUN TEA (04WG)

BUTTERSCOTCH (07GB)

CRYSTAL CLEAR

CHROMATICS10Av (10.12)

10G (10.3)

4Vr (4.26)

4Gb (4.31)

5Vb (5.25)

5Gi (5.32)

6Ag (6.17)

7Gc (7.34)

8Aa (8.11)

CLEAR

REDKEN STYLINGDIAMOND OIL SHATTERPROOF SHINE

SHAPE FACTOR 22

QUICK TEASE 15

ROUGH PASTE 12

EXTREME ANTI-SNAP

THE CHALLENGE

CHROMATICS

TOO FLAT? LACK OF VIBRANCY? TOO BRASSY/WARM? WEAK COVERAGE?

SHADES EQ

BEFORE

10AV 10G 10G 7GC 8AA 6AG

03R 08GG

5VB 4GB

08C 08GG

5GI CLEAR 4VR CLEAR CLEAR

04WG

06AA 06RB

07GB 08GG

06AA 04WG CRYSTAL CLEAR

09B 09V

CRYSTAL CLEAR

BEFORE BEFOREBEFORE

*Measured as a resistance to brushing. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs classic shampoo on bleached hair. **Instrumental test. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs unwashed hair. ***Breakage from brushing. Extreme Shampoo, Conditioner and Anti-Snap vs. a classic shampoo on bleached hair.

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LET YOUR CUSTOMERS CHOOSE THEIR BLONDE

#NOTABOXEDBLONDE

WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE

COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM

BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION

MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.

/RedkenUK /Redken_UK /RedkenUK
















ALL IMAGES AVAILABLE FOR DOWNLOAD ON REDKENPUREOLOGYCONTENT.CO.UKWHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE

























HAPPY FATHER’S DAYPREPARE YOUR SALON FOR THE 15TH JUNE

WASH AWAY A HARD DAYCLEAN BREWEXTRA CLEANSING SHAMPOOWhen to use Clean Brew• To remove styling products’ build-up from clays or waxes

• For oily hair and scalp

• For daily use

• Intensely cleanses to eliminate dirt and oil

• Helps balance the scalp

ANTI-GRIT TECHNOLOGY

MALT

BREWERS YEAST

ORANGE ZEST

FATHER’S DAY TOP TIPS:• Gift wrapping• Host a special Father’s Day event• Introduce a hot towel service to give dad a real treat• Offer a present to dads or free kids haircut

when he books his own

ONLINE:• Remind your clients about Father’s Day by

emailing your database

• Use provided social media content

1110

DAD, YOU’RE A CUTABOVE

THE REST!

WHY NOT TRY THESE

#NOHANGOVER

SUMMER COLOR CONSULTATION

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I’M WANTING TO TURN HEADS, BUT NOTHING TOO

DARING QUITE YET!

OK, SO YOUR CLIENT WANTS TO MIX THINGS UP: BUT HOW DARING DOES SHE WANT TO GO?

AN OH-SO-SUBTLE CHANGE

ARE YOU WILLING TO ADD SERIOUS COLOR

CONTRAST?

I’M A REDKEN REBEL – LET’S GO WILD

My hair style needs to be as

low commitment as possible!

NO way, I’m a blonde through

and through

I’ll touch up my color when

necessary, as long as it doesn’t take

too long!

YES, the more color, the better

YES!

HOW OFTEN ARE YOU WILLING TO KEEP ON

TOP OF YOUR COLOR?ARE BANGS YOUR THING?

NO a fringe is too much

commitment for me

GO BRONDE;You are no longer forced to choose

between brown and blonde. This sun-kissed color is low

commitment as root growth isn’t as

drastically visible.

CROWNLIGHTSThis trend will

seriously shake things up this

summer! Crownlights can be as daring as you like - our favourite is Chromatics 5W in the root against platinum blonde.

SUBTLE HIGHLIGHTS; Highlights can be every girls best

friend – even those pushed for time!Add a few face

framing highlights to light up any style!

BEACH-BABE PIXIE CUTFor the more

daring blonde, this cut is super sexy. Stick with block color for a more striking finish!

CONTRASTBLONDE HAIR

WITH DARK BROWS

Smoulder with a strong brow

against soft blonde locks. It’s a bolder

look, and will add mystery to

your style!

BLUNT BLONDE BANGS

Sharp, sweet and not too drastic.

We love the addition of a fringe with these beautiful

warm tones.

To create this, you’ll need:






Help maintain with Root rage from our Express Color Menu.

Create with Creative Color.

Help maintain with Brighter lights from our

Express Color Menu.

Help maintain withGlossy locks from our Express Color Menu.

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TAKE THE OPPORTUNITY TO TRANSFORM A BASICSERVICE INTO A FUN EXPERIENCEConsider adding fun extras like manicures, drinks, refreshments and more.

EDUCATE YOUR CLIENTS ABOUT YOUR FAVOURITE REDKEN PRODUCTSTo get products into the hands of clients it is a good idea to include a free product like Pillow Proof Extender. Don’t forget to include this in the ticket price.

GROW YOUR STYLISTS’ FINISHING SKILLSEvents are the perfect opportunity to give your junior stylists more experience.

SHOW CLIENTS YOU’RE THEIR GO-TO STYLE RESOURCEYou can inspire your clients by adding a theme to your event or basing it on the latest trends.

HOLD BLOW–DRY EVENTS REGULARLYEvents give your clients something to look forward to and keeps them interested in your salon.

GIVE YOUR CLIENTS AN INCENTIVE TO COME BACKWhen clients leave the event give them a card that offers money off next time.

HOLD ABLOW-DRY EVENTTHE BEAUTY OF BLOW-DRY EVENTS IS THAT YOU CANCUSTOMISE THEM TO SUIT ANY OCCASION OR NEED - IT’S A GREAT OPPORTUNITY FOR CLIENTS TO TREAT THEMSELVES TO AMAZING HAIR AND HAVE A FUN NIGHT OUT.

WHY NOT MAKE THE PILLOW PROOF LOOKS THE THEME OF YOUR BLOW-DRY EVENT?

WE’RE SORRY! PILLOW PROOF EXPRESS PRIMER IS SO POPULAR WE’VE HAD STOCK ISSUES!ASK YOUR SALES CONSULTANT TO JOIN THE PILLOW PROOF EXPRESS PRIMER WAITING LIST NOW ARE YOU AN SALON YET?

FORGET ME KNOTA TOUGH-CHIC KNOT WITH LOOSE ENDS

STAY SLEEKA SLEEK BLOWOUT WITH NATURAL MOVEMENT

COMING BACK SOON!

BALANCED BLONDE VIP PLATINUM

HIGHLIGHT HEAVEN COOL CHIC

SERVICE: REBALANCINGNatural Level 6, Dark Blonde with existing color

SERVICE: DOUBLE PROCESSNatural Level 8, Light Blonde with existing color

SERVICE: FULL HIGHLIGHTSNatural Level 6, Dark Blonde with existing highlights

SERVICE: HIGHLIGHTS + GLAZENatural Level 6, Dark Blonde with existing highlights

GOLDEN GLOW

GILDED GLAMOUR

SERVICE: HAIRPAINTINGNatural Level 5, Light Brown

SERVICE: BASE COLOR + HIGHLIGHTSNatural Level 4 Medium Blonde


2oz. 30 vol. Pro-oxide Cream Developer

GLAZE FORMULA 1oz. CLEAR Shades EQ Gloss½oz. 09G Vanilla Creme Shades EQ Gloss½oz. 09N Café Au Lait Shades EQ Gloss2oz. Shades EQ Processing Solution

BASE FORMULA1 ½ oz. 09V Platinum Ice Shades EQ Gloss½ oz. 06T Iron Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

HIGHLIGHT FORMULA1 part Blonde Glam Ammonia-Free Conditioning Cream Lightener2 parts 20 vol. Blonde Glam Conditioning Cream Developer

GLAZE FORMULA1 oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss½ oz. 09V Platinum Ice Shades EQ Gloss2 oz. Shades EQ Processing Solution

HIGHLIGHT FORMULA 12 scoops Flash Lift Maximum Power Lightening Powder2oz. 30 vol. Pro-oxide Cream Developer

GLAZE FORMULA1.9oz. CLEAR Shades EQ Gloss0.1oz (a couple of caps) 09V Platinum Ice Shades EQ Gloss2oz. Shades EQ Processing SolutionHIGHLIGHT FORMULA 2

2oz. CLEAR Shades EQ Cream2oz. 10 vol. Pro-oxide Cream Developer

BASE FORMULA

ZONE 12 oz. 6N Toasted Almond Shades EQ Cover Plus

2 oz. 20 vol. Pro-oxide Cream Developer

ZONE 22 oz. CLEAR Shades EQ Cover Plus




HIGHLIGHT FORMULA 21 oz. EL-T Color Fusion Extra Lift


GLAZE FORMULA1 oz. 09G Vanilla Creme Shades EQ Gloss1 oz. 09AA Papaya Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

TOUCH OF GOLDSERVICE: EXPRESS HIGHLIGHTSNatural Level 5, Dark Brown

HIGHLIGHT FORMULA2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 40 vol. Pro-oxide Cream Developer

GLAZE FORMULA½ oz. 09AA Papaya Shades EQ Gloss½ oz. 09G Vanilla Creme Shades EQ Gloss1 oz. Crystal Clear Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

HIGHLIGHT FORMULA 11 oz. EL-N Color Fusion Extra Lift


HIGHLIGHT FORMULA 21 scoop Blonde Glam


LOWLIGHT FORMULA1 oz. 06N Moroccan Sand Shades EQ Gloss1 oz. Shades EQ Gloss Processing Solution

PRINCIPLES OF HIGHLIGHTING£110 or 11,000 Club 5th Avenue points

CREATIVE COLOR WITH LISA SHEPHERD £360 or 36,000 Club 5th Avenue points

COLORING OUT OF YOUR MIND£250, 25,000 Club 5th Avenue points

LONDON, MANCHESTER & DUBLIN!

1. Gently cleanse with a caring, pH balanced, sulfate-free shampoo to soften with lightweight moisture.

2. Maintain salon-perfect blonde at home with new dual chamber treatments, releasing a customisable blend of conditioner and direct dye to preserve platinum and golden tones.

*These courses shown above are not blonde specific (except Principles of Highlighting) but they will be using lightners in partnership with the whole color range.

PULL-OUT POSTER

VISIT REDKENPUREOLOGYCONTENT.CO.UK TO DOWNLOAD THE COMPLETE TECHNIQUE

GUIDE FOR ALL THE LOOKS!

BASE FORMULAZONE 12 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 vol. Pro-oxide Cream Developer

ZONE 22 scoops Flash Lift Maximum Power Lightening Powder2 oz. 10 vol. Pro-oxide Cream Developer

GLAZE FORMULA1 ½ oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

14 15

Why I chose Pureology…PUREOLOGY AMBASSADOR

Pureology Ambassador, George Northwood, dropped into Head Office to speak to the team about all things Pureology, and we couldn’t wait to share his answers with you..

One of the most exciting openings this year! George Northwood opened the FIRST Pureology Flagship salon on April 23rd. The salon opened with a BANG, with celebrities like Alexa Chung attending, not to forget top editors from Vogue and Grazia, to name a few!

Discover George’s Pureology salon yourself at 24 Wells Street, W1.

Have you got any Questions for George? Tweet Pureology with #AskGeorge

/PureologyUK

/Pureology_UK

There is something in there for every single one of my clients...

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BECOME THE PERFECT PUREOLOGY SALON

SHELF 1

Shamp’oil 250ml

Masque 150ml

Precious Oil Softening Condition 250ml Precious Oil Versatile Caring Oil 125ml Precious Oil

Precious Oil

SHELF 2

Perfect 4 Platinum Shampoo 250ml Perfect 4 Platinum Condition 250ml Perfect 4 Platinum Miracle Filler Treatment 145ml Perfect 4 Platinum Masque 200ml

SHELF 3

Hydrate Shampoo 250ml Hydrate Condition 250ml Hydrate Shine Max 125ml Hydrate Hydra Whip 150ml

SHELF 4

Pure

Volume Shampoo 250ml Pure

Volume Condition 250ml 200ml Pure

Volume Pure

Volume Instant Levitation Mist 250ml

SHELF 5

Super Smooth Shampoo 250ml Super Smooth Condition 250ml Super Smooth Relaxing Serum 150ml

Purify Shampoo 250ml

SHELF 6

NEW Strength Cure Shampoo 250ml Condition 250ml Fabulous Lengths Treatment 95ml Split End Salve 50ml Restorative Masque 150ml

NEW Strength Cure NEW Strength Cure NEW Strength Cure NEW Strength Cure N

EW!

Litres

REMEMBER TO ORDER THE LIMITED EDITION INSTYLE AWARD GIFT SETSCOMPLIMENTARY TREATMENTS WORTH UP TO £33.10

PERFECT 4 PLATINUMINCLUDES: Perfect 4 Platinum Shampoo 250mlPerfect 4 Platinum Condition 250mlPerfect 4 Platinum Miracle Filler Treatment 145ml

SUPER SMOOTHINCLUDES: Super Smooth Shampoo 250mlSuper Smooth Condition 250mlSuper Smooth Relaxing Serum 150ml

PRECIOUS OILINCLUDES: Precious Oil Shamp’oil 250mlPrecious Oil Softening Condition 250mlPrecious Oil Versatile Caring Oil 125ml

HYDRATEINCLUDES: Hydrate Shampoo 250mlHydrate Condition 250mlHydrate Shine Max 125ml

VOLUMEINCLUDES: Pure Volume Shampoo 250mlPure Volume Condition 250mlPure Volume Instant Levitation Mist 250ml

SELLING

OUT QUIC

KLY!

EDUCATION FOCUSJULY’S STAR COURSEMEN’S STREET STYLE WITH LEE STAFFORDLee will inspire you with this year’s trends to keep your fashion conscious male clients at the cutting edge. You will be challenged on creativity and technique.

28th July, Manchester Exchange, £245 OR 24,500 POINTS

SUMMER COLOR EDUCATION!

Busy in the salon over the summer? Try our one day Express Color platforms at our Exchanges around the country.

FRESHMAN TIER: EXPRESS PRINCIPLES OF COLOR£160 OR 16,000 PTS1st July London Exchange 1st July Manchester Exchange 14th July London Exchange27th July Leeds Exchange

SOPHOMORE TIER: EXPRESS COLOR ER £170 OR 17,000 PTS 2nd July London Exchange15th July Manchester Exchange23rd July London Exchange

FRESHMAN TIER: PRINCIPLES OF HIGHLIGHTING WITH MICHELLE MARSHALL £110 OR 11,000 PTS9th June London Exchange14th July Manchester Exchange

LOOKING FOR COLOR EDUCATION FOR EVERYONE IN THE TEAM?FRESHMAN TIER: FOUNDATION COLOR WITH SUE HARRISON£120 OR 12,000 PTS2nd June Leeds Exchange9th July London Exchange

SENIOR TIER: COLORING OUT OF YOUR MIND WITH KELLY SCOTT

£250 OR 25,000 PTS22nd July London Exchange

SENIOR TIER: CREATIVE DESIGN & COLOR SURGE WITH CHRIS MOODY & ADAM BROWNE £250 OR 25,000 PTS 4th August Manchester Exchange

How can you increase your Pureology Business? Join Pureology Artist Sue Davis for a day of ideas and inspiration for your business around promotions and incentives, motivating your team and engaging clients building repeat business and achieving your targets!

29th July Manchester Exchange, £245, 24,500 points, Senior & Coach tier 18

REDKEN EDUCATION JULY & AUGUST

Date Tier Course Category Price/Points

07.07.14 Tier 3: Senior Design Cutting with Kazumi Design €252

DUBLIN

TO BOOK YOUR EDUCATION PLEASE CONTACT YOUR SALES CONSULTANT OR CALL REDKEN BOOKINGS ON 0161 834 9594.

DON’T FORGET TO LOG ON TO WWW.REDKEN.CO.UK FOR EDUCATION ON DEMAND AND EDUCATION DATES AND PLATFORM INFORMATION.FOLLOW US ON TWITTER @REDKEN_UK


21.07.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts

LEEDS

01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts

10.07.14 Tier: All Group Training Complimentary

14.07.14 Tier 1: Freshman Principles of Highlighting with Michelle Marshall Color £110 / 11,000pts

15.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts

28.07.14 Tier 3: Senior Men’s Street Style with Lee Stafford Mens £245 / 24,500pts

29.07.14 Tiers 3 & 4: Senior & Coach Pure Business with Sue Davis Pureology £245 / 24,500pts

04.08.14 Tier 3: SeniorCreative Design & Color Surge with Chris Moody & Adam Browne

Inspiration £250 / 25,000pts


12.08.14 Tier 2: Sophomore Color ER Day 1 Color £260 / 26,000pts

13.08.14 Color ER Day 1

MANCHESTER


01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts


09.07.14 Tier 1: Freshman Foundation Color Color £120 / 12,000pts


22.07.14 Tier 3: Senior Coloring Out Of Your Mind with Kelly Scott Inspiration £250 / 25,000pts


28.07.14 Tier 1: Freshman Principles of Color Day 1 Color £245 / 24,500pts

29.07.14 Principles of Color Day 2

06.08.14 Tier: All Redken Nights: Lisa Shepherd Inspiration £50 / 5,000pts


19.08.14 Tiers 3 & 4: Senior & Coach Discover Digital with Pancentric Digital £170 / 17,000pts


LONDON

19


20 21

CHROMATICSPERMANENT COLOR

CHROMATICS BEYOND COVERPERMANENT COLOR

CODE PRODUCT

BEYOND COVER

P069920 CHROMATICS BEYOND COVER 9NW (9.03)



P079630 CHROMATICS BEYOND COVER 8Ago (8.13)

P070010 CHROMATICS BEYOND COVER 10Ago (10.13)

P070040 CHROMATICS BEYOND COVER 10Gi (10.32)



P070130 CHROMATICS BEYOND COVER 6Br (6.56)

P070160 CHROMATICS BEYOND COVER 4Br (4.56)

P070190 CHROMATICS BEYOND COVER 9Gb (9.31)



P070280 CHROMATICS BEYOND COVER 5Bc (5.54)

P070310 CHROMATICS BEYOND COVER 7Cr (7.46)

P070340 CHROMATICS BEYOND COVER 5Cr (5.46)

P079720 CHROMATICS BEYOND COVER 7lg (7.23)

P079750 CHROMATICS BEYOND COVER 5lg (5.23)

P079660 CHROMATICS BEYOND COVER 6Bv (6.56)

P079690 CHROMATICS BEYOND COVER 4Bv (4.56)

CODE PRODUCT

NATURAL

P025460 CHROMATICS 2N (2) NATURAL









ASH/ash

P062340 CHROMATICS 6Aa (6.11) ASH

P062320 CHROMATICS 8Aa (8.11) ASH

ASH/blue

P025670 CHROMATICS 1Ab (1.1) ASH blue




ASH/violet

P025730 CHROMATICS 8Av (8.12) ASH violet

P025700 CHROMATICS 10Av (10.12) ASH violet

ASH/green

P025520 CHROMATICS 4Ag (4.17) ASH green



CODE PRODUCT

IRIDESCENT/goldP0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold

P025550 CHROMATICS 6Ig (6.23) IRIDESCENT gold

P0753400 CHROMATICS 8lg (8.23) IRIDESCENT gold

P0751600 CHROMATICS 10lg (10.23) IRIDESCENT

VIOLET/brownP0753100 CHROMATICS 3Vb (3.25) VIOLET brown

P0752800 CHROMATICS 5Vb (5.25) VIOLET brown

ASH/goldP062300 CHROMATICS 5Ago (5.13)

P062280 CHROMATICS 7Ago (7.13)

P062260 CHROMATICS 9Ago (9.13)

BROWN/redP0754000 CHROMATICS 3Br (3.56) BROWN red

P025580 CHROMATICS 5Br (5.56) BROWN red

GOLD/goldP087720 CHROMATICS 5Gg (5.33) GOLD gold

P087750 CHROMATICS 7Gg (7.33) GOLD gold

VIOLET/violetP066190 CHROMATICS 3VV (3.22) Violet violet

P066160 CHROMATICS 5VV (5.22) Violet violet

VIOLET/redP024770 CHROMATICS 4Vr (4.26) VIOLET red

P025880 CHROMATICS 6Vr (6.26) VIOLET red

RED/violetP062090 CHROMATICS 5Rv (5.62)

RED/redP025830 CHROMATICS 4Rr (4.66)

P024720 CHROMATICS 6Rr (6.66)

REDP024740 CHROMATICS 4R (4.6) RED

P024710 CHROMATICS 6R (6.6) RED

COPPERP024830 CHROMATICS 5C (5.4) COPPER

P024800 CHROMATICS 7C (7.4) COPPER

P0751900 CHROMATICS 9C (9.40) COPPER

COPPER/redP071780 CHROMATICS 5Cr (5.46) COPPER red

P071750 CHROMATICS 7Cr (7.46) COPPER red

COPPER/goldP072490 CHROMATICS 6Cg (6.43) COPPER gold

P072460 CHROMATICS 8Cg (8.43) COPPER gold

GOLDP024950 CHROMATICS 4G (4.3) GOLD

P024920 CHROMATICS 6G (6.3) GOLD




BROWN/violetP089620 CHROMATICS 5Bv (5.52) BROWN violet

P089650 CHROMATICS 3Bv (3.52) BROWN violet

GOLD/copperP071840 CHROMATICS 7Gc (7.34) COPPER gold

P071810 CHROMATICS 9Gc (9.34) COPPER gold

GOLD/redP025010 CHROMATICS 6Gr (6.36) GOLD red

P024980 CHROMATICS 8Gr (8.36) GOLD red

P0752500 CHROMATICS 10Gr (10.36) GOLD red

GOLD/beigeP025130 CHROMATICS 4Gb (4.31) GOLD beige

P025100 CHROMATICS 6Gb (6.31) GOLD beige



REDKEN COLOR PRODUCT CATALOGUE

CODE PRODUCT

GOLD/iridescentP066290 CHROMATICS 5Gi (5.32) GOLD iridescent

P066250 CHROMATICS 7Gi (7.32) GOLD iridescent

P066220 CHROMATICS 9Gi (9.32) GOLD iridescent

GOLD/mochaP062240 CHROMATICS 4Gm (4.35) GOLD/mocha

P062220 CHROMATICS 6Gm (6.35) GOLD/mocha

BROWN/copperP025190 CHROMATICS 4Bc (4.54) BROWN copper

P025160 CHROMATICS 6Bc (6.54) BROWN copper

NATURAL WARMP053540 CHROMATICS 2NW (2.03) NATURAL WARM

P053510 CHROMATICS 3NW (3.03) NATURAL WARM








CLEARP025760 CHROMATICS CLEAR

NEW SHADES EQ COVER PLUSDEMI- PERMANENT COLOR

COLOR FUSION EXTRA LIFTPERMANENT COLOR

CODE PRODUCT

NATURALP052380 SEQ COVER PLUS 2NN 60ML

P052440 SEQ COVER PLUS 4NN 60ML



GOLDP052350 SEQ COVER PLUS 3G 60ML

P052320 SEQ COVER PLUS 5G 60ML

P052410 SEQ COVER PLUS 7G 60ML

COPPER COPPERP052260 SEQ COVER PLUS 6CC 60ML

P0841300 SEQ COVER PLUS 8CC 60ML

GOLD BEIGEP0841000 SEQ COVER PLUS 07GB 60ML

P0840700 SEQ COVER PLUS 05GB 60ML

REDP052200 SEQ COVER PLUS 4RR 60ML

P052290 SEQ COVER PLUS 6RR 60ML

MOCHAP055570 SEQ COVER PLUS 4M 60ML

P055540 SEQ COVER PLUS 6M 60ML

P055510 SEQ COVER PLUS 8M 60ML

CLEARP052230 SEQ COVER PLUS CLEAR 60ML

NEW

NEW

NEW

CODE PRODUCT

P031310 EXTRA LIFT TITANIUM

P031350 EXTRA LIFT VIOLET

P031330 EXTRA LIFT BLUE

P031410 EXTRA LIFT LIGHT NATURAL

P031390 EXTRA LIFT MEDIUM NATURAL

P031300 EXTRA LIFT GREEN

SHADES EQ CREAMDEMI- PERMANENT COLOR

CODE PRODUCT

GOLD

P083890 05G GILDED AGE

NATURAL GREEN

P083950 05NGr STARLIGHT

NATURAL ASHP023710 03NA DARK CHOCOLATE

P023680 06NA COOL COCOA

P023650 09NA SLATE BLONDE

VIOLETP066370 04V RICH IRIS

P066340 06V FRESH LAVENDER

P066310 09V SOFT LILAC

WARM NATURALP023800 05WN SANDY SABLE

P023770 07WN CHAI TEA

P023740 09WN SUMMER WHEAT

WARM BEIGEP023860 05WB GOLDEN HAZEL

P023830 09WB GOLDEN VANILLA

GOLD IRIDESCENT

P029360 06GI ANTIQUED GOLD

P029340 08GI ICED GOLD

GOLD COPPER

P023920 07GC BURNISHED COPPER

P023890 09GC GOLDEN SIENNA

BROWN COPPER

P023950 06BC RICH AMBER

BROWN RED

P025940 03BR BURGUNDY WINE

P025910 05BR GARNET SAND

RED RED

P041860 03RR CHOCOLATE CHERRY

P041880 05RR POLISHED RUBY

P041900 07RR STRAWBERRY LEMONADE

COPPER

P041820 06C SHINY PENNY

P041840 08C PERSIMMON

COPPER RED

P071860 08CR CANDLE FLAME

P071890 06CR FIRECRACKER

CLEAR

P025970 CLEAR

SHADES EQ GLOSSDEMI- PERMANENT COLOR

CODE PRODUCT

TITANIUM

5060727 06T IRON

P006010 09T CHROME

BLUE

P010670 01B ONYX

P007240 09B STERLING

NATURALP006790 03N ESPRESSO

P005290 05N WALNUT

P007100 06N MOROCCAN SAND

P005730 08N MOJAVE

P005980 09N CAFE AU LAIT

NATURAL BROWN BLONDEP010610 03NB MOCHA JAVA

P005310 04NB MAPLE

P007120 06NB BRANDY

P007330 07NB CHESTNUT

P006000 09NB IRISH CREME

GOLD BEIGEP007050 06GB TOFFEE

P007310 07GB BUTTERSCOTCH

P005970 09GB BUTTER CREAM

GOLDP006770 03G CINNAMON

P010520 05G CARAMEL

P006980 06G ST TROPEZ

5066667 07G SAFFRON

P005960 09G VANILLA CREME

WARM GOLDP005320 04WG SUN TEA

P005330 06WG MANGO

P005340 08WG GOLD APRICOT

COPPER

P007070 05C CHILLI

5068637 07C CURRY

5068647 08C CAYENNE

AUBURN ACCENT

P006750 03AA TERRACOTTA

5066627 06AA BONFIRE

P005780 09AA PAPAYA

COPPER BROWN

P006850 05CB BROWNSTONE

5066437 06CB AMBER GLAZE

P007300 07CB SPICE STONE

RED BROWN

5066767 06RB CHERRY COLA

MAHOGANY VIOLET

5049437 07MV BIRCH

RED

P010660 03R ROXY RED

P005350 06R ROCKET FIRE

CODE PRODUCT

VIOLET

5066557 03V ORCHID

P006020 09V PLATINUM ICE

COPPER COPPER

P084570 05CC ELECTRIC SHOCK

GOLD GOLD

P084630 08GG GOLD DIP

P084810 06GG MIDAS TOUCH

CLEAR

5076485 CLEAR

CODE PRODUCT

5043016BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT

5043006BLONDE GLAM PURE LIGHTENING AMMONIA FREE

E071660 FLASH LIFT LIGHTENING POWDER

LIGHTENERS

DEVELOPERSCODE PRODUCT

P056930CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L



5043024 BLONDE GLAM CREAM DEVELOPERS 20 VOL



P069530 SHADES EQ PROCESSING SOLUTION 1L

P012660 PRO-OXIDE CREAM DEVELOPER 10 VOL

5062315 PRO-OXIDE CREAM DEVELOPER 20 VOL



FOR BEST COLOR RESULTS USE REDKEN DEVELOPERS

REDKEN COLOR PRODUCT CATALOGUE

MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!

WHICH GEMS WILL YOU ADD TO YOUR COLLECTION?

HIDDEN GEMS

HIDDEN GEMS

HIDDEN GEMS

22 23

TEXTURIZE

SIGNATURE LOOKLIMITED EDITION

Fashion Waves 07Texturising SeaSpray 150ml

Loose Endings 09Flexible Defining Cream 100ml

Ruffle Up 14Volume-BuildingGel 100ml

COLOR EXTEND SUN

Shampoo 300ml

Take Cover SPF25 150ml

INTRA FORCE

At Home Intensive Treatment Hair Advanced pack of 42

BLONDE IDOLNEW

Shampoo 300ml

Custom Tone Conditioner - Gold 196ml

Custom Tone Conditioner - Violet 196ml

COLOR EXTEND

Shampoo 300ml

Conditioner 250ml

Deep Attraction 250ml

Radiant-10 170ml

DIAMOND OILNEW

Shampoo 300ml

Conditioner 300ml

Deep Facets 250ml

Shatterproof Shine 100ml

Shatterproof Shine Intense 100ml

REAL CONTROL

Shampoo 300ml

Conditioner 250ml

Intense Renewal 250ml

ALL SOFT Shampoo 300ml

Conditioner 250ml

Heavy Cream 250ml

Supple Touch 150ml

Argan 6 90ml

CLEAR MOISTURE

Shampoo 300ml

Conditioner 250ml

BODY FULL

Shampoo 300ml

Conditioner 250ml

Instant Bodifier 150ml

Volume Amplifier 150ml

EXTREME Shampoo 300ml

Conditioner 250ml

Strength Builder 250ml

CAT Treatment 150ml

Anti-Snap 250ml

CURVACEOUS Shampoo 300ml

Conditioner 250ml

Ringlet 180ml

Full Swirl 150ml

Wave Ahead 130g

SMOOTH LOCK

Shampoo 300ml

Conditioner 250ml

Butter Silk 250ml

Heat Glide 150ml

Stay Sleek 150ml

HAIRCARE

SCALP RELIEF

Oil Detox 300ml

Soothing Balance 300ml

Dandruff Control 300ml

BLONDE IDOL

COLOR EXTENDMAGNETICS

DIAMOND OIL

EXTREME BODY FULL

SMOOTH LOCK

CURVACEOUS REAL CONTROL

ALL SOFT

CLEAR MOISTURE

INTRA FORCE

HAIR CLEANSING

REDKEN FOR MEN

PROFESSIONAL

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

Take Home Range Color/Natural Thinning Hair from

Shampoo Natural Thinning Hair 145ml

Toner Natural Thinning Hair 145ml

Treatment Natural Thinning Hair 125ml

Shampoo Color Thinning Hair 145ml

Toner Color Thinning Hair 145ml

Treatment Color Thinning Hair 125ml

HAIR CLEANSING

Hair Cleansing Cream 300ml

FOR THE LATEST REDKEN RETAIL OFFERS, SPEAK TO YOUR LOCAL SALES CONSULTANT.

MAGNETICSNEW

Shampoo 1 Litre

Shampoo 1 Litre

Shampoo 1 Litre

Conditioner 1 Litre

Conditioner 1 Litre

MILD HOLD Get GroomedFinishing Cream150ml

Work HardMoulding Paste100ml

ManeuverWorking Wax100ml

MAXIMUM HOLD

Stand Tough Extreme Gel150ml

OutplayTexture Putty100ml

DishevelFiber Cream100ml

Firm GraspTexturising Clay100ml

REDKEN FOR MEN (NEW PACKAGING SHOWN PHASING IN FROM JANUARY.)

MENS STYLING

COLOR CAMO

Dark Ash 3X60ml 1Na

Light Ash 3X60ml 7Na

Medium Ash 3X60ml 4Na

Medium Natural 3X60ml 5N

Light Natural 3X60ml 8N

Dark Natural 3X60ml 2N

HAIRCARE Mint CleanInvigorating Shampoo 300ml

Cool Finish Invigorating Conditioner 250ml

Go CleanDaily Care Shampoo 300ml

Silver ChargeFortifying Silver Shampoo 300ml

Clean Spice2-in-1 Conditioning Shampoo 300ml

Clean BrewExtra Cleansing Shampoo 250ml

CHEMISTRY Extreme Shot Phase 500ml

Color Extend Shot Phase 500ml

All Soft Shot Phase 500ml

Smooth Lock Shot Phase 500ml

Real Control Shot Phase 500ml

Shot Phix 3.5 pHix pHase 250ml

Shot Phix 5.5 pHix pHase 250ml

CHEMISTRY

TEXTURE Shape Control Reducer Resistant 250ml

Shape Control Reducer Normal 250ml

Shape Control Reducer Sensitized 250ml

Smoothing neutralizing cream 1l

Vector Plus

Creative Curl

Inner Secret

PERMANENT

SMOOTH LOCK

Step 1 Activator 60ml x3

Step 2 Sealer 250ml

SEMI PERMANENT SMOOTHING

MEDIUM HOLD

Powder Grip 03 Mattifying Powder 7g

Water Wax 03 Shine Defining Pomade 50ml

Rewind 06 Pliable Styling Paste 150ml

Wax Blast 10 Spray Wax 150ml

Rough Paste 12 Working Material 75ml

Rough Clay 20 Matte Texturiser 50ml

PILLOW PROOFNEW

Pillow ProofExpress Primer 170ml

Pillow ProofTwo Day Extender 153ml

FLEXNEW

Move Ability 05Lightweight Defining Cream-Paste 50ml

Mess Around 10Disrupting Cream-Paste 50ml

Shape Factor 22Sculpting Cream-Paste 50ml

HEATSTYLING

Satinwear 02 Ultimate Blow-Dry Lotion 150ml

Duo Shield 07 Color Protecting Gel-Cream 150ml

Iron Shape 11 Ultra Straightening Spray 250ml

SMOOTH Two Smooth 03 Smoothing & Strengthening Serum 30ml

Velvet Gelatine 07 Cushioning Blow-Dry Gel100ml

Align 12 Protective Straightening Lotion 150ml

VOLUMIZE Full Effect 04 All-Over Nourishing Mousse 250ml

Rootful 06 Root Lifting Spray 250ml

Thickening Lotion 06 All Over Body Builder 150ml

Aerate 08 Cream Mousse 66g

Guts 10 Volume Spray Foam 300ml

SHINE Outshine 01 Anti-Frizz Polishing Milk 100ml

Shine Flash 02 Glistening Mist 150ml

HAIRSPRAYS Fashion Work 12 Versatile Working Spray 400ml

Quick Tease 15 Backcombing Lift Spray 250ml

Quick Dry 18 Instant Finishing Spray 400ml

Pure Force 20 Non-Aerosol Fixing Spray 250ml

Control Addict 28 High Control Hairspray 400ml

STYLING (NEW PACKAGING SHOWN PHASING IN FROM FEBRUARY ONWARDS.)

24

LARGE MERCHANDISING STAND

MEDIUM MERCHANDISING STAND

DIME

NSIO

NS: 2

015 X

960 x

385 M

M

DIME

NSIO

NS: 2

015 X

700 x

385M

M

PILLOW PROOFGET IT FAST, MAKE IT LAST MAKE YOUR MOVE

PILLOW PROOFGET IT FAST, MAKE IT LAST MAKE YOUR MOVE

VOLUMIZEPUMP UP ANY STYLE

HEAT STYLINGHEAT UP YOUR LOOK

HEAT STYLINGHEAT UP YOUR LOOK

TEXTURIZETRANSFORM YOUR TEXTURE

HAIRSPRAYSSHOW YOUR STYLE WHO’S IN CONTROL

HAIRSPRAYSSHOW YOUR STYLE WHO’S IN CONTROL

SHINEGET GLOSSY

SMOOTHSMOOTH OUT YOUR STRANDS

SHINEGET GLOSSY

SMOOTHSMOOTH OUT YOUR STRANDS

VOLUMIZEPUMP UP ANY STYLE

TEXTURIZETRANSFORM YOUR TEXTURE

HAVE THE

CONVERSATIONEvery consultation you have with your client should include information and advice on haircare. While they’re in the chair it’s a great opportunity to discuss their specific hair needs. In-salon treatments can also help to boost your retail - a sensorial spa experience will make your clientwant to have the same experience at home!

- Sue DavisSue Davis Salon

PROMOTIONS AT A GLANCE

25

QUALIFY FOR YOUR 4*HOLIDAY APARTMENT NOWBY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER*

CHOOSE FROM

DESTINATIONS AROUND THE WORLD...

2000+ LOCATIONS

50+ COUNTRIES

INTRODUCE YOUR CLIENTS TO OUR HIDDEN GEMSWITH OUR “TOP 5” DISPLAYS

HIDDEN GEMS

FIRST-TO-MARKET INNOVATION WITH

THIS MONTH, RECEIVE TOOLS TO DRIVE SALES AND INTRODUCE MORE BLONDE CLIENTS TO SERVICES.

Offer clients a pH balanced, sulfate-free shampoo to gently cleanse and condition their hair plus new customisable conditioning and color depositing treatments to maintain their salon-perfecttone between visits.






Celebrate our InStyle award in salon with our

LIMITED EDITION GIFT SETS

FEATURING COMPLIMENTARY TREATMENTS FOR YOUR CLIENT!

INSTYLE GIFT SETS AVAILABLE IN5 SYSTEMS.

All promotions subject to availability, whilst stocks last. Minimum spend applies, speak to your sales consultant to find out more.*Please see page 6 for full terms and conditions.

STILL REELING FROM SYMPOSIUM 2014?INTERNATIONAL REDKEN ARTIST ADAM BROWNE SHOWS YOU HOW HE CREATED HIS GROUNDBREAKING STYLES...

27

Paris fashion and the Catwalk was the inspiration for this beautiful shape. We created this first by loading the hair with Full Effect 07 and Mess Around 10 to create and enormous volume. Hair was blown Dry and smoothed with a soft bristle brush. The back was swept forward of the crown and smoothed to head form using grips and ample Quick Dry 18.

Huge pads were placed on the top of the head and hair wrapped over top to create the size and drama required. The top blasted with Control Addict 18. Finally a twisted hairpiece was placed Star Wars style through the middle of the creation emphasizing the striking end result.

The streets of Madrid & Barcelona were the inspiration for this Big and Beautiful hair. Guts 10 was applied to the hair and dried in 3 times before very focused root tonging was masterfully applied, then pinned and allowed to cool. The hair was loosely brushed through from underneath to let the volume rise. A concoction of Quick Tease 15 and Shape Factor 22 held everything together adding the spring to her step.

26

VEGAS BABY!!REDKEN SYMPOSIUM 2015JANUARY 25-27, 2015 IN LAS VEGAS, NYWe’re a mere 6 months from Symposium 2015 -here’s a sneak peak of what’s in store…

Redken Global Color Ambassador

Tracy Cunningham, along with David

Stanko and a super panel of color celebs

will fill your head with the latest buzz in

color in an exciting ‘Extra Credits’ session.

Redken UKI Color Consultant

Lisa Shepherd will be championing the

Express Color concept and teaching you

how to make non-color clients

life-long color converts!

International Redken Artist Adam Browne,

mastermind behind the incredible looks at the

Symposium 2014 grand opening show, will

be showing you how to make your salon a

money making ‘Blonde Factory’ and

showing us once and for all that blondes

have more fun.

DESPERATE TO BE PART OF IT? EMAIL US AT [email protected] AND WE’LL SEND YOU THE LATEST INFORMATION AND HOW TO BOOK YOUR PLACE!26 27TO WATCH THE OPENING NIGHTS HIGHLIGHTS, VISIT YOUTUBE.COM/UKREDKEN

INTRODUCING SUPERMODEL JESSICA STAMMEET HER AND OUR OTHER BLONDE IDOLS AT REDKEN.CO.UK

#NOTABOXEDBLONDE

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