new copper envy collection - redken · 2013-01-07 · get inspired. be part of it. redken.com new...

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GET INSPIRED. BE PART OF IT. REDKEN.COM NEW COPPER ENVY COLLECTION FROM CHROMATICS AND SHADES EQ CREAM 5 TH NEW ON PROMOTIONS JANUARY 2013

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Page 1: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

GET INSPIRED. BE PART OF IT.

REDKEN.COM

NEW REDKEN FOR MEN FIRM GRASPBOOST YOUR BUSINESS WITH THE“BE PART OF IT” CAMPAIGN!

NEW COPPER ENVY COLLECTIONFROM CHROMATICS AND SHADES EQ CREAM

5TH

NEW ONPROMOTIONS

JANUARY 2013

Page 2: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

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GO COPPER,BE ENVIEDNEW COPPER ENVY TREND COLLECTIONFEATURING CHROMATICS AND SHADES EQ CREAMThe most desirable fashion trend on the New York City runways? Captivating, high-glam coppers. Bring the look to life with head-turning new hues from Chromatics and Shades EQ Cream. Now you can create the high-fashion coppers your clients crave with Redken’s signature multi-dimensional results. Ready to discover your most desirable haircolor? Experience Copper Envy.

*Fortifies the cuticle for 2X less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo

NEW 5Cr5.46

NEW 7Cr7.46

Vibrant copper red tones with warmth and richness

CoppEr rEd

NEW 6Cg6.43

NEW 8Cg8.43

Radiant copper golds with balanced warmth

CoppEr GoLd

NEW 7Gc7.34

NEW 9Gc9.34

Shimmering golden coppers with luminous reflection

GoLd CoppEr

CHROMATICS SHADES EQ CREAM

NEW 06CrFirecracker

NEW 08CrCandle Flame

Provides rich, warm copper red results with rubilane® copper dye

CoppEr rEd

· 2X ForTIFIEd HAIr*· odS2 + proTEIN EXTrACT TECHNoLoGY· ZEro AMMoNIA, ZEro odor· Up To 100% GrAY CoVErAGE

· ACId pH, dEMI-pErMANENT ForMULA WITH No AMMoNIA · oFFErS SUpErIor GrAY BLENdING WITH rICH dEEp CoLor· proTECTS, MoISTUrIZES ANd NoUrISHES THE HAIr FIBEr For HIGH-SHINE rESULTS

Page 3: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

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CHROMATICS SALON OFFERpUrCHASE12 CHroMATICS shades (mix and match)

rECEIVE FrEE1 CHroMATICS Copper Envy Intro Kit

Kit Includes1 NEW CHroMATICS 7Cr (7.46) 2 oz.1 NEW CHroMATICS 9Gc (9.34) 2 oz.1 duo Shield 07 5 oz.1 Shade Chart1 Trend Guide with Techniques 1 Sticker Sheet1 Swatch Card1 Fashion Tote—a $25.00 value!1 2013 Redken Calendar

Salon/Stylist price

$87.00$111.00 salon value* ($24.00/22% savings)

SHADES EQ CREAM SALON OFFERpUrCHASE12 Shades EQ Cream/Cover plus shades (mix and match)

rECEIVE FrEE1 Shades EQ Cream Copper Envy Intro Kit

Kit Includes1 NEW Shades EQ Cream 08Cr Candle Flame 2.1 oz.1 NEW Shades EQ Cream 06Cr Firecracker 2.1 oz.1 All Soft Argan-6 Limited Edition 1 oz.1 Shade Chart1 Trend Guide with Techniques 1 Sticker Sheet1 Swatch Card1 Fashion Tote—a $25.00 value!1 2013 Redken Calendar

Salon/Stylist price

$64.80$75.60 salon value* ($13.30/17% savings)

*Does not include value of tote bag.

SPECIAL GIFTS WITH PURCHASE Fashion

ToteInside is lined in a chic

copper shade!

2013 redken

Calendar

· ACId pH, dEMI-pErMANENT ForMULA WITH No AMMoNIA · oFFErS SUpErIor GrAY BLENdING WITH rICH dEEp CoLor· proTECTS, MoISTUrIZES ANd NoUrISHES THE HAIr FIBEr For HIGH-SHINE rESULTS

Page 4: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

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Get style that stays put. Easy-rinse texturizing clay glides on roughed-up texture with all-day hold and a dry, matte finish. Mold it then forget it. You’ve got maximum control.

NEW FIRM GRASP texturizing

clay

TAKE HOLD OF YOUR STYLE

STYLE AND GO

OPEN STOCKproduct Size Salon price Srp

firm grasp 3.4 oz. $9.50 $19.00

WHo IS IT For?

› Clients who prefer a no-shine finish = firm grasp offers a dry, matte finish

› Clients who like strong hold with shape = firm grasp provides maximum hold with re-shapeable texture

› Clients who complain of difficulty removing product from their hair = firm grasp is formulated to rinse out easily

Page 5: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

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*Based on average price.

SALON OFFERpUrCHASEAny 18 redken for Men Products (mix and match)

rECEIVE FrEE1 Manpower Kit

Kit Includes1 NEW firm grasp 3.4 oz. 1 work hard power paste 3.4 oz.1 dishevel fiber cream 3.4 oz.1 maneuver working wax 3.4 oz.1 stand tough extreme gel 5.0 oz.18 clean brew packettes1 Set of Illustrated Product Sleeves 1 Set of 6 Mirror Clings1 Double Sided Style Chart/Men’s Poster25 Client Brochures

Salon price

$78.00*$119.00 salon value ($41.25/35% savings)*

CAESAR SHAG PHILLY FADE ROCKABILLY ROUGHED-UP CLASSICST

YLE

MAN YOUR SALON WITH REDKEN FOR MENMake your salon an environment where guys feel comfortable and welcome, and help your stylists learn how to easily recommend the perfect product for every client. Our kit featuring NEW firm grasp has everything you need! Use the illustrated product sleeves to capture guys’ attention at the retail shelf and the Style Chart Poster to help him find his look.

Page 6: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

BE PART OF ITBy partnering with top beauty magazines and websites, Redken is reaching more than 185 million consumers and enticing them with special offers that capture their attention and drive them into your salon!

Take advantage and activate these special offers now! It’s simple:

STEP 1 Visit Redken.com’s Professional Site

STEP 2 Salon owners can access “Special Offers” under “My Redken”

STEP 3 Activate a special offer

Once your offer is activated, clients can easily discover it via the salon locator.

FINd oUT HoW rEdKEN’S CoNSUMEr AdVErTISING CAMpAIGN CAN BooST YoUr BUSINESS AT No CoST To YoU!

PRICE LISTPRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

HAIRCARE SHAMpooS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset1.7 oz. 50 4.00 2.00 100.00 _10.1 oz. 12 14.50 7.25 87.00 _Liters 12 24.50 12.25 147.00 _Gallon 4 N.A. 26.50 106.00 _

CoNdITIoNErS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset1 oz. 100 4.00 2.00 200.00 _8.5 oz. 12 15.50 7.75 93.00 _Liter 12 29.50 14.75 177.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLINGHAIrCArE dUo pACKETTES (BAGS oF 18)All Soft, Color Extend0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _All Soft Argan-6 multi-care oil3 oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5 oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz. 12 15.50 7.75 93.00 _Smooth Lock Heat Glide protective smoother5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream5 oz. 12 16.50 8.25 99.00 _Smooth Lock Step 1 Smooth Activator3x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

PRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 17.00 8.50 102.00 _Liter 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 18.00 9.00 108.00 _½ Liter 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _

CURVACEOUSHAIrCArECurvaceous Cream Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 17.00 8.50 102.00 _Liter 12 27.00 13.50 162.00 _Curvaceous Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 18.00 9.00 108.00 _Liter 12 32.00 16.00 192.00 _Curvaceous Curl Dive nourishing mask*6.1 oz. 6 19.00 9.50 57.00 _

STYLINGCurvaceous Wind Up reactivating spray*5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion*6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse*4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum*5 oz. 12 19.00 9.50 114.00 _

INTRA FORCESYSTEM 1 NATUrALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

SYSTEM 2 CoLor TrEATEdShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

TrEATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _

STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _

IN SALoN SErVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _

Page 7: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

JANUArY 2013 \ Promotions 7

PRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

Spray Starch 15 versatile ironing spray5 oz. 12 14.00 7.00 84.00 _Hot Sets 22 thermal setting mist5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _

HAIrSprAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _

STYLE CoNNECTIoNPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray*1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _

STYLING SINGLE pACKETTES (BAGS oF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _

REDKEN FOR MEN HAIrCArEClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Densify texturizing shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _

STYLINGFirm Grasp texturizing clay*3.4 oz. 24 19.00 9.50 228.00 _Stand Tough extreme gel5 oz. 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz. 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz. 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz. 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz. 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz. 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz. 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz. 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz. 24 14.50 7.25 174.00 _

PRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

SKIN/BodY CArECleanse acid balanced cleansing bar5.3 oz. 36 9.50 4.75 171.00 _

HAIrCoLorColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _

HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion 2.1 oz. 36 N.A. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 N.A. 5.15 185.40 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _

HAIrCoLor CoLLECTIoN KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 172.80 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion Salon Intro Kit 1 N.A. 312.50 N.A. _Stylist Trial Kit 4 N.A. 75.00 300.00 _Color Gels Salon Intro Kit 1 N.A. 206.00 N.A. _ Stylist Trial Kit 4 N.A. 61.80 247.20 _

dEVELopErSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.00 36.00 _Shades EQ Processing SolutionLiter 6 N.A. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30vLiter 6 N.A. 10.00 60.00 _

LIGHTENErSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 N.A. 11.25 135.00 _32 oz. 6 N.A. 28.10 168.60 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener 16 oz. 12 N.A. 17.35 208.20 _32 oz. 6 N.A. 28.10 168.60 _

HAIrCoLor MAINTENANCEColor Thickener4 oz. 12 N.A. 7.95 95.40 _

TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer Normal Reducer 250ml 21 N.A. 29.00 609.00 _ Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _ Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control Neutralizer Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _

PRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

SALON GEARCoLor GEArSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIrCArE/STYLING GEArRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

BUSINESS TooLSReinventing Space Book N.A. N.A. 59.00 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.

PRODUCT CASE RETAIL SALoN CASE oRDER QTy PRICE PRICE PRICE QTy

REDKEN CHEMISTRYAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLINGSTrAIGHTAlign 12 protective straightening lotion5 oz. 12 17.00 8.50 102.00 _

SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist2.1 oz. 24 8.00 4.00 96.00 _4.4 oz. 12 17.50 8.75 105.00 _

VoLUME Thickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 Liter 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _

TEXTUrEWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion*5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel cream*5 oz. 12 19.00 9.50 114.00 _

Page 8: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

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PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Thickening Spray1.0 oz.4.2 oz.

241266

241266

2412

2412

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$5.00$21.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.50$11.00

$2.50$10.50

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$60.00$126.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum2.0 oz.5.0 oz.Super Smooth Smoothing Cream1.0 oz.6.8 oz.Super Smooth Smoothing Elixir2.5 oz.

24126

24126

12

2412

10012

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$9.00$22.00

$5.00$21.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$4.50$11.00

$2.50$10.50

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$108.00$132.00

$250.00$126.00

$144.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.14.5 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

4812

2412

12

12

2412

12

12

12

2412

4812

241212

2412

12

$7.00$24.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$24.00

$24.00

$9.00$22.00

$7.00$26.00

$9.00$26.00$26.00

$9.00$24.00

$24.00

$3.50$12.00

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$12.00

$12.00

$4.50$11.00

$3.50$13.00

$4.50$13.00$13.00

$4.50$12.00

$12.00

$168.00$144.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$144.00

$144.00

$108.00$132.00

$168.00$156.00

$108.00$156.00$156.00

$108.00$144.00

$144.00

CLASSIC STYLERSTexture Twist 3.0 oz.InCharge 9.0 oz.InCharge Plus 9.0 oz.

121212

$24.00$20.00$20.00

$12.00$10.00$10.00

$144.00$120.00$120.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf Talkers (set of 9)Pureology Prescription Tear Pad(100 Sheets per pad)

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split End Correcting Treatment0.5 oz.3.2 oz.

24126

24126

12

12

2412

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$7.00$22.00

$5.00$40.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$3.50$11.00

$2.50$20.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$84.00$132.00

$120.00$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$32.00

$5.00$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$16.00

$2.50$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$192.00

$120.00$144.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OILPrecious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

COLOURISTS' SOLUTION BACKBAR SYSTEMAnti Drying Pre Treatment 12 x.67 oz.Fiber Integrity Spray 8.5 oz.Neutralizing Colour Sealer 8.5 oz.

61212

N/AN/AN/A

$28.00$16.00$16.00

$168.00$192.00$192.00

JANUARY 2013/ Promotions

Page 9: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

4

ENTER JANUARY 1–MARCH 31, 2013 Global Green USA’s Green School Makeover Competition, presented by Pureology

Fostering a global value shift toward a sustainable and secure future

Learn more at GlobalGreen.org

Every child deserves a learning environment that’s safe, comfortable and free of harmful toxins. Pureology and Global Green USA are working to ensure that every child has the opportunity to learn in a healthy, green school. This year, Pureology is donating $250,000 to Global Green USA’s Green School Makeover Competition, presented by Pureology. You can help by nominating a school in your area for a Green School Makeover — share this with your clients and encourage them to nominate a school with you!

BENEFITS

When a school goes green, children benefit—as well as the environment! Green schools lead to:

Improved student performance More funds for student resources Reduced carbon footprint

NOMINATE A SCHOOL IN YOUR AREA!

Step 1: Visit Pureology.com/GreenSchools Step 2: Work with your school principal or facilities

administrator to complete the application. Make sure to:

Think about the types of green upgrades your school needs, and how your school and students will benefit Submit your application anytime between January 1 and March 31, 2013

WE’RE SPENDING $1 MILL ION TO DRIVE CLIENTS INTO YOUR SALONThrough the LOVE YOUR HAIRCOLOUR campaign in 2013, Pureology will sample over 100,000 new clients through advertising in top beauty and fashion magazines and on Facebook. These consumers will be enticed by special offers that capture their attention and drive them straight into your salon!

Now, you can add special offers to your salon finder listing on Pureology.com;

Visit Pureology.com’s Professional Site

Access “Special Offers”

Activate offers and watch your new client business increase!

WIN A “GREEN” MAKEOVER FOR YOUR SCHOOL

Page 10: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

JAN

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SALON/CLIENT OFFERPURCHASE1 Texture Twist 3.0 oz.

RECEIVE FREE1 Control Twist petite 1.0

SALON PRICE

$12.00$16.50 salon value ($4.50/27% savings)

CLIENT PRICE

$24.00$33.00 client value ($9.00/27% savings)

SALON/CLIENT OFFER

petite 1.0

FREE SAMPLE CONTROL TWISTWITH TExTURE TWIST PURCHASE

If you like TextureTwist you’ll love new Colour Stylist Control Twist High Hold Liquid Wax

I F YOU L IKE TEX TURE T WIST YOU ’LL LOVE

NEW COLOUR ST YL IST CONTROL T WIST HIGH HOLD L IQUID WA XFREE CONTROL TWIST PETITE WITH FULL SIZE TEXTURE TWIST PURCHASE

Advanced formula of fers you even more benefits than Texture Twist for added styl ing versatil it y:

Creates pl iable def inition with maximum hold Protects haircolour with the Keravis-infused

Strengthening AntiFade Complex Enhances shine and colour v ibrancy Dual use on wet or dr y hair:

Has the volumizing benefits of a l iquid gel on wet hair Has the textur izing benefits of a wax on dr y hair

BOOST RETAIL SALES WITH SAMPLING

SALON PRICE

$12.00 ($19.50/62% savings)

Sample consistently and watch your sales rise! We’ve made it easy with two complete sampling kits (colour care and styling), presented in an attractive box you can display in your salon.

COLOUR STYLIST OFFERPURCHASE AT A DISCOUNT 1 Sampling Kit

KIT INCLUDES18 Colour Stylist Nourishing Nectar Packettes 0.17 oz.18 Colour Stylist Anti Breakage Twist Packettes 0.17 oz.18 Colour Stylist Illuminating Curl Packettes 0.17 oz.18 Colour Stylist Cuticle Polisher Packettes 0.17 oz.18 Colour Stylist Anti Split Blow Dry Packettes 0.17 oz.18 Colour Stylist Control Twist Packettes 0.17 oz.18 Colour Stylist Lustrous Volumizer Packettes 0.17 oz.4 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

SALON PRICE

$15.00 ($30.00/67% savings)

HAIRCARE OFFERPURCHASE AT A DISCOUNT 1 Sampling Kit

KIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 Super Smooth Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.18 Precious Oil Duo Packettes .17 oz.18 Essential Repair Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

3

Nourishing Nectar Packettes 0.17 oz. Anti Breakage Twist Packettes 0.17 oz. Illuminating Curl Packettes 0.17 oz. Cuticle Polisher Packettes 0.17 oz. Anti Split Blow Dry Packettes 0.17 oz.

Lustrous Volumizer Packettes 0.17 oz.

JAN

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BOOST RETAIL SALES WITH SAMPLINGSample consistently and watch your sales rise! We’ve made it easy with two complete sampling kits (colour care and styling), presented in an attractive box you can display in

Nourishing Nectar Packettes 0.17 oz. Anti Breakage Twist Packettes 0.17 oz. Illuminating Curl Packettes 0.17 oz.

$45.00 value

$31.50 value

Page 11: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

10

CHOOSE ANY SHAMPOO AND CONDITION TO CREATE YOUR PERSONALIZED BOX

SALON OFFER WITH MERCHANDISINGPURCHASE AT 10% OFFAny 12 Shampoo and Condition**

RECEIVE FREE6 Colour Stylist Silk Bodifier Mousse 2.2 oz.1 Table Top Display1 Paper Shelf Talker Set (Set of 9)6 “Make Your Own” shopping boxes

SALON PRICE

$151.20 – 156.60*

$218.00 – 224.00 salon value ($66.80-67.40/31% savings)

Now your clients can create their own customized style kits by choosing a full size of any Shampoo and Condition at 10% off. They’ll also receive a free Colour Stylist petite! See box for details on how to enter a school near you for a green makeover in Global Green USA’s Green School Makeover Competition, presented by Pureology.

STYLIST PRICE

$25.20 – 26.10*

$32.50 – 33.50 salon value ($7.30-7.40/22% savings)

CLIENT PRICE

$50.50 – 52.20*

$65.00 – 67.00 salon value ($14.60-14.80/22% savings)

STYLIST/CLIENT OFFERPURCHASE AT 10% OFFAny 2 Shampoo and Condition**

RECEIVE FREE1 Colour Stylist Silk Bodifier Mousse 2.2 oz.1 “Make Your Own” shopping box

INCREASE RETAIL SALES WITH

“MAKE YOUR OWN” K ITS

10

CHOOSE ANYSHAMPOO AND CONDITIONTO CREATE YOURPERSONALIZED BOX

Any 12 Shampoo and Condition**

RECEIVE FREE6 Colour Stylist1 Table Top Display1 Paper Shelf Talker Set (Set of 9)6 “Make Your Own” shopping boxes

SALON PRICE

$151.20 – 156.60$218.00 – 224.00 salon value ($66.80-67.40/31% savings)

*Price depends on products purchased**Offer excludes NanoWorks

+

2

Page 12: NEW COPPER ENVY COLLECTION - Redken · 2013-01-07 · get inspired. be part of it. redken.com new redken for men firm grasp boost your business with the “be part of it” campaign!

12

PUREOLOGY EXCLUSIVE

JANUARY 2013 • PROMOTIONS

FREE COLOUR STYLIST CONTROL TWIST WITH THE PURCHASE OF TEXTURE TWIST

DRIVE CLIENTS TO YOUR SALON WITH THE “LOVE YOUR HAIRCOLOUR” CAMPAIGN

PUREOLOGY HAIRCARE “MAKE YOUR OWN” KITS

12

PUREOLOGY PUREOLOGY

JANUARY 2013 • PROMOTIONSJANUARY 2013 • PROMOTIONS

FREE COLOUR STYLIST CONTROL TWIST FREE COLOUR STYLIST CONTROL TWIST WITH THE PURCHASE OF TEXTURE TWISTWITH THE PURCHASE OF TEXTURE TWIST

DRIVE CLIENTS TO YOUR SALON WITH THE DRIVE CLIENTS TO YOUR SALON WITH THE “LOVE YOUR HAIRCOLOUR” CAMPAIGN“LOVE YOUR HAIRCOLOUR” CAMPAIGN

PUREOLOGY HAIRCARE PUREOLOGY HAIRCARE “MAKE YOUR OWN” KITS“MAKE YOUR OWN” KITS

All rights reserved. U0553500 10/2012