new volume collection - redken · new volume collection cover models’ haircolor: blonde (front):...

TH5NEW ONPROMOTIONS

JUNE 2011

REDKEN.COMGET INSPIRED. BE PART OF IT.

NEW EXTREME – NOW WITH EXCLUSIVE INTERLOCK PROTEIN NETWORK™ TECHNOLOGY!STOCK YOUR STYLIST STATIONS AND SAVE

NEW VOLUME COLLECTION

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NEW VOLUME COLLECTIONCOVER MODELS’ HAIRCOLOR:Blonde (front):HAIRCOLOR FORMULA Natural Level: 7Base Color3 scoops Up to 7 De-dusted Lightener3 oz. (90 ml) 20 Volume Pro-oxide Cream DeveloperGlaze1 ½ oz. (45 ml) 000 Crystal Clear Shades EQ½ oz. (15 ml) 09V Platinum Ice Shades EQ2 oz. (60 ml) Shades EQ Processing Solution

Redhead:HAIRCOLOR FORMULA Natural Level: 6Base Color1 oz. (30 ml) 7Cc Color Fusion1 oz. (30 ml) 6R Color Fusion2 oz. (60 ml) 20 Volume Pro-oxide Cream Developer

FASHION.SCIENCE.INSPIRATION.BE PART OF IT! This month, we’re excited to announce that Redken Styling’s Volume Collection has been re-organized by hair zone: roots, lengths and all-over. It’s now easier than ever to select the right products for your clients!

We also want to remind you that if you haven’t tried NEW & IMPROVED Extreme yet, now’s the time! This must-have haircare collection has been updated to include revolutionary new Interlock Protein Network™ technology and is now better than ever. Give clients with distressed hair the strength and repair they need, while boosting your retail sales.

And don’t forget – it’s the last month to enter Redken’s “Road to NAHA” contest. Enter by June 30, 2011 at Redken.com!

Very truly yours,

Karen Fuss-ZippVice President, General ManagerRedken 5th Avenue NYC

June 2011 / Promotions 3

ADD VOLUMEWHERE YOU WANT IT, WHEN YOU WANT IT From Marc Jacobs to Jean Paul Gaultier, full-volume hair is all the rage on the runways. “We’re seeing all kinds of volume this season, whether it’sall-over fullness, lift at the roots, or a little kick at the ends,” says Guido,Redken Creative Consultant.

To make it easier to customize the perfect look for every client, Redken Styling’s Volume Collection is now categorized by hair zone:All-Over / Roots / Lengths

ENHANCE VOLUME ALL–OVER

aerate 08 all-over bodifying cream-mousse

Add featherweight body and silky softness

full frame 07all-over volumizing mousseCreate conditioned volume with no crunchor stickiness

thickening lotion 06all-over body builder

Build extra body and texture forfabulous fullness

rootful 06 root lifting spray

Boost roots with long-lasting, touchable fullness

guts 10 root targeted volume spray foam

Give roots an intense shot of targeted volume

BOOST VOLUME AT THE ROOTS

layer lift 07 length elevating spray-gel

Add body and movement to layered hair

ADD VOLUME AT THE LENGTHS

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VOLUME MERCHANDISING KIT INCLUDES:

SALON OFFERPURCHASE8 Volume products (mix and match)

RECEIVE FREE1 Volume Merchandising Kit

RECOMMENDED MIX:1 Rootful 06 8.5 oz.1 Thickening Lotion 06 5 oz.1 Layer Lift 07 5.7 oz.1 Full Frame 07 8.5 oz.2 Aerate 08 2.3 oz.2 Guts 10 10.58 oz.

Salon Price

(salon value*)*Actual price/value depends on product purchased

CHOOSE FROM SALON PRICE

RETAIL VALUE

Rootful 06 8.5 oz.

Thickening Lotion 06 5 oz.*

Layer Lift 07 5.7 oz.

Full Frame 07 8.5 oz*

Aerate 08 2.3 oz.

Guts 10 10.58 oz.*

*Price increase

1 Rootful 06 8.5 oz. for Stylist Use1 Layer Lift 07 5.7 oz. for Stylist Use1 Aerate 08 2.3 oz. for Stylist Use

1 Stylist Brochure 1 Shelf Talker – includes a tear pad with client tips and a Snap-It code

12 Hang Tags with Snap-It code

The materials in your Volume Collection kit featureMicrosoft Tag “Snap-it” codes to help clients learn more right from their smartphone! Thecode on the shelf talker linksto product reviews, while the code on the hang tags links tostep-by-step videos. Download the Snap-it app to your smartphone so you can show clients how easy it is:

› Download a tag reader at http://gettag.mobi (works on Windows Mobile, iPhones, Blackberry and Android smartphones)

› Use your phone’s bar code reader to Snap-it!

INTRODUCINGSNAP-IT!

SALON APPOINTMENT PREP »

YOUR HAIR PROFILE »

STYLIST COMMUNITY »

June 2011 \ Promotions 5

STOCK YOUR STYLIST STATIONS! SAVE 25% ON SELECT BACKBAR SIZESUse Redken Styling products to give your clients the latest hairstyles from the runways of New York Fashion Week, and don’t forget to let clients know which product you’re using to encourage retail purchase.

CHOOSE FROM SALON PRICE

SALON VALUE

Glass 01 4 oz.

Thickening Lotion 06 ½ Liter

Hardwear 16 ½ Liter

Hot Sets 22 ½ Liter

INTRODUCE CLIENTS TONEW FASHION WORK 12!Your clients will love this great new hairspray that lets you work, shape and finish styles flawlessly. Encourage them to try it for FREE when they purchase best-selling All Soft Shampoo!

SALON OFFERFREE Fashion Work 12 2.1 oz. with the purchase of All Soft Shampoo 10.1 oz.

Salon Price

(salon value)

CLIENT OFFERFREE Fashion Work 12 2.1 oz. with the purchase of All Soft Shampoo 10.1 oz.

Client Price

( salon value)25% OFF

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96% STRONGER HAIR*

HAVE YOU TRIED NEW EXTREME?The top-selling Extreme haircare collection has been reformulated to deliver advanced strengthening and repair to distressed hair. Didn’t have a chance to try it yet? Take advantage of this month’s special offer and give your clients the healthy-looking, resilient hair they desire!

INTRODUCING THE NEXT GENERATION OF PROTEIN SCIENCEINTERLOCK PROTEIN NETWORK™ - a revolutionary new delivery system that brings protein to the core of the hair fiber.

The Interlock Protein Network™ (IPN) is comprised of three ingredients that work together in the wet and dry phases to repair the hair from the inside out.• Keralink™ - a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber• Amino acid and protein - act together in the dry phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine

The system incorporates different molecular weights which allow it to target all levels of the hair. The smaller particles penetrate deeper within the cortex while the larger ones are attracted to the surface.

THE EXTREME COLLECTIONEXTREME SHAMPOO provides a rich, abundant lather that gently cleanses, restores strength and adds shine.

EXTREME CONDITIONER detangles and restores strength to distressed hair leaving it supple and resilient.

STRENGTH BUILDER fortifying rinse-out mask provides deep conditioning and strengthens hair from the inside out for increased control and manageability.

CATprotein reconstructing treatment reconstructs, reconditions and adds immediate strength without added weight.

ANTI-SNAPleave-in treatment provides heat protection, reduces friction from brushing and helps prevent breakage and split ends.

REDKEN CHEMISTRY EXTREME SHOT PHASE has been reformulated with the Fortifying Complex for enhanced strengthening and reparative benefits.

*After 3 treatments of Extreme Strength Builder Plus compared to a non-conditioning shampoo

STRENGTH BUILDER PLUS fortifying rinse-out mask contains the highest level of ceramide in the range to provide intense repair, conditioning and strength to the core of highly distressed hair. Hair is 96% stronger after only 3 applications.*

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SALON OFFER WHILE SUPPLIES LASTPURCHASE12 Extreme products (mix and match)

RECOMMENDED MIX:2 NEW & IMPROVED Extreme Shampoo 10.1 oz.2 NEW & IMPROVED Extreme Conditioner 8.5 oz.2 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.2 NEW Extreme Strength Builder 8.5 oz.2 NEW Extreme Strength Builder Plus 8.5 oz.2 NEW & IMPROVED Extreme CAT 5 oz.

RECEIVE FREE1 Extreme Salon Kit

Salon Price

( salon value*)*Exact price/value depends on products purchased

SALON KIT INCLUDES:

STYLIST OFFER WHILE SUPPLIES LASTPURCHASEExtreme Stylist Kit at a discount

STYLIST KIT INCLUDES:1 NEW & IMPROVED Extreme Shampoo 10.1 oz.1 NEW & IMPROVED Extreme Conditioner 8.5 oz.1 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.1 NEW Extreme Strength Builder 8.5 oz.1 IPN Informational DVD1 Stylist Brochure

Stylist Price

( salon value)

BUILDSTRENGTH. PREVENTBREAKAGE.TRY NEW EXTREMEPOWERED BY





1 NEW & IMPROVED Redken Chemistry Extreme Shot Phase1 Redken Chemistry Shot Phix 3.5

18 NEW & IMPROVED Extreme Shampoo & Conditioner duo packettes

1 Stylist Brochure with $25 Gift Card for My Business Toolbox

1 IPN Informational DVD 1 Window Cling

18 Hang Tags

4 Mirror Clings

1 Salon Open/Closed Sign

5 IPN Buttons

1 Easel Card 1 Art of Consultation Client Profiler Tearpad

.35 fl oz 10 ml

protein/ceramide/protéine

new nouveau interlock protein network

TMMC

TMMC

TM/MC

shampooshampooing

fortifier for distressed hairshampooing fortifiant

pour cheveux fragiliséschampú fortificante

para cabello debilitado

extreme

.35 fl oz 10 ml

protein/ceramide/protéine

new nouveau interlock protein network

conditioneraprès-shampooing

fortifier for distressed hairaprès-shampooing fortifiant

pour cheveux fragilisésacondicionador fortificante

para cabello debilitado

extreme

TM/MC

BONUS OFFER WHILE SUPPLIES LASTPURCHASE1 Salon Offer PLUS12 additional Extreme products (total of 24, mix & match)

RECOMMENDED MIX:4 NEW & IMPROVED Extreme Shampoo 10.1 oz.4 NEW & IMPROVED Extreme Conditioner 8.5 oz.4 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.4 NEW Extreme Strength Builder 8.5 oz.4 NEW Extreme Strength Builder Plus 8.5 oz.4 NEW & IMPROVED Extreme CAT 5 oz.

RECEIVE FREE1 Extreme Salon Kit2 NEW & IMPROVED Extreme Shampoo liters2 NEW & IMPROVED Extreme Conditioner liters

Salon Price

( salon value*)*Actual price/value depends on product purchased

*After 3 treatments of Extreme Strength Builder Plus compared to a non-conditioning shampoo

fortifi er for distressed hair

NOW WITH

NEW EXTREME 96% STRONGER HAIR*

GET INSPIRED. BE PART OF IT.

REDKEN.COM

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50% OFF HAIR ADVANCE WITH PURCHASE OF AN INTRA FORCE STARTER KIT!Help your clients achieve thicker, fuller hair and increase your revenue! Now, when clients purchase an Intra Force Starter Kit, they’ll receive 50% off Hair Advanceintensive treatment for noticeably thinning hair.

SALON OFFERPURCHASEIntra Force Client Starter Kit(Natural or Color-Treated) includingHair Advance at 50% off

Salon Price

( salon value)

CLIENT OFFERPURCHASEIntra Force Client Starter Kit(Natural or Color-Treated) includingHair Advance at 50% off

Client Price

( client value)

ABOUT HAIR ADVANCEWHAT IS IT?An intensive scalp treatment that contains the highest concentration of active ingredients to ensure maximum results.

WHO IS IT FOR?Clients who want to: •Kick-starttheiranti-thinningregimen •Addressstress-inducedorseasonalhairloss •Addressmoreadvancedhairthinning

HOW AND WHEN SHOULD IT BE USED?Apply one dose daily for 10 consecutive applications. Use 3 to 4 times a year, or to kick-start your daily anti-thinning regimen.

50% OFF


FREE CLEAN SPICE LITER ANDMERCHANDISING KIT WHEN YOU STOCK UP ON COLOR CAMOGive your stylists everything they need to boost revenue with Color Camo custom gray camouflage! YourFREE kit includes new educational materials to help stylists learn more about Color Camo, including tips on how Redken’s Art of Consultation can be used on male haircolor clients. Also includes promotional materials to help you spread the word about this service to male clients inside and outside the salon!

KIT INCLUDES:

1 Swatch Box Convenient, client-friendly design helps to color match results so clients can see what to expect from the service

1 Wall Chart Hang in your dispensary for easy reference on essential application and usage information, including Art of Consultation tips and techniques

1 Clean Spice 2-in-1 conditioning shampoo liter Enhance his experience at the backbar with this refreshing, warm-spice scented shampoo – let clients know the formula is color-safe, and offer the retail size to purchase!

1 Window Cling Highlights Color Camo inside and outside the salon – includes great new imagery to capture clients’ attention!

STYLIST OFFERPURCHASE8 Color Camo 2 oz.

RECEIVE FREEColor Camo Merchandising Kit

Salon Price

( salon value*) *Includes swatch box value of

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SAVE 50% ON TIME RESET CORRECTIVE DEFENSETime Reset helps reverse years of damage and diminish 5 of the 6 signs of aging hair! The Vital 5 complex with Intra-Cylane® evens porosity and improves strand resilience while renewing texture, enhancing density, replenishing moisture and shine, and defending hair against free radicals. Take advantage of this offer and stock up on Corrective Defense protective softening lotion.

VITAL 5 COMPLEXINTRA-CYLANE® = EVENS POROSITY & REBUILDS STRUCTURE

PEPTIDES & CERAMIDE = REPAIR & RESURFACEGREEN TEA = NEUTRALIZES FREE RADICALSCAMELLIA OIL = SOFTENS & REPLENISHES

CATIONIC UV FILTER = HELPS PREVENT PREMATURE AGINGEXCLUSIVE INTERBOND CONDITIONING SYSTEM

50% OFF

STYLIST OFFER 1PURCHASETime Reset Shampoo 10.1 oz.and Conditioner 8.5 oz.

RECEIVE 50% OFF Corrective Defense 3.2 oz.

Stylist Price

$19.00($24.00 salon value)

STYLIST OFFER 2PURCHASETime Reset Shampoo 10.1 oz.and Youth Revitalizer 8.5 oz.

RECEIVE 50% OFFCorrective Defense 3.2 oz.

Stylist Price

$20.25($25.25 salon value)

CLIENT OFFER 1PURCHASETime Reset Shampoo 10.1 oz.and Conditioner 8.5 oz.


Client Price

$37.90($48.00 client value)

CLIENT OFFER 2PURCHASETime Reset Shampoo 10.1 oz.and Youth Revitalizer 8.5 oz.


Client Price

$40.50($50.50 client value)

WHICH TIME RESET REGIMEN IS BEST FOR YOUR CLIENT?

BABY FINE/MEDIUM HAIR MEDIUM/COARSE HAIRTime Reset Shampoo Time Reset Filler Shot Phase and Shot PhixTime Reset Youth Revitalizer Time Reset Corrective Defense

Time Reset Shampoo Time Reset Filler Shot Phase and Shot PhixTime Reset Youth Revitalizer Time Reset Corrective Defense

Time Reset Shampoo+ Time Reset Conditioner Time Reset Corrective Defense

Time Reset Shampoo+ Time Reset Youth Revitalizer Time Reset Corrective Defense

Time Reset Shampoo Time Reset At-Home Porosity Filler (1 dose)Time Reset Youth Revitalizer Time Reset Corrective Defense

Time Reset Shampoo Time Reset At-Home Porosity Filler (1 dose)Time Reset Youth Revitalizer Time Reset Corrective Defense

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STOCK UP AND SAVE ON REDKEN’S AGE-DEFYING PRODUCTS!If you haven’t discovered the amazing age-defying results you can achieve with Cover Fusion Low Ammonia100% Coverage Color Cream and Time Reset haircare, now’s the time!

Cover Fusion gives you the fashion you love and the coverage you need, while Time Reset provides corrective care for porous, age-weakened hair. Take advantage of this special offer and receive a FREE Time Reset liter when you stock up!

SALON BONUS OFFERPURCHASE24 Cover Fusion or Color Fusion 2.1 oz.shades (mix and match)

RECEIVE FREE1 Time Reset Shampoo liter 1 Time Reset Conditioner liter18 Time Reset trio packettes for client sampling!

Salon Price

$142.80($178.70 client value)

SALON OFFERPURCHASE12 Cover Fusion or Color Fusion 2.1 oz.shades (mix and match)

RECEIVE FREE1 Time Reset Shampoo liter ORTime Reset Conditioner liter

Salon Price

$71.40($84.40 salon value)

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HAIRCOLOR REWARDS PROGRAM

COLOR ADVANTAGELOOKING TO GROW YOUR BUSINESS? 2ND QUARTER REWARD KITS INCLUDETHE SALON STIMULUS KIT! The Salon Stimulus Kit includes materials you need to help promote your salon, increase sales and track your success! Your 2nd Quarter Color Advantage Reward Kit also includes Color Extend Shampoo and Conditioner liters, Color Extend packettes, NEW Shine Flash 02 and more!

EARN BETTERTalk to your Redken Sales Consultant about developing a customized plan for growing your haircolor business using the contents of your Color Advantage Reward Kit!

GET REWARDEDHaven’t heard about Color Advantage yet? It’s an exclusive quarterly program to reward you for purchasing Shades EQ, Color Fusion, Cover Fusionand Color Gels.

Visit Redken.com/ColorAdvantage or talk to your Redken Sales Consultant for more details!


DID YOU KNOW?• Women ages 25-55 are the largest demographic on Facebook. Connect with them, and boost your business!

• The 2011 Super Bowl was the highest rated in history, with 111 million viewers. Facebook has 175 million users every day — imagine the number of potential clients you can reach when you promote your salon on Facebook!

INTRODUCING REDKEN’S BIGGEST SOCIAL MEDIA CAMPAIGN EVER

“WHO DOES YOUR COLOR?”

REACH OUT TO 50 MILLION NEW CLIENTS– HERE’S HOW:1. Sign up for your FREE Toolkit

2. Offer your clients the new ILLUMINATION technique, an updated take on ombre haircolor, as seen on the red carpet!

3. After clients try ILLUMINATION, they can log-on to your salon’s Facebook page to comment about their new look, and share with all of their Facebook friends to let them know about your salon.

4. After they post about their new look, clients will receive a gift from Redken and a referral card to send one of their friends to your salon for a FREE blow-out with any service

5. You can offer them the new ILLUMINATION look, too, boosting your profits even more – and this is just the beginning!

HAVEN’T SIGNED UP FOR YOUR FREE TOOLKIT YET? VISIT REDKEN.COM TODAY!Your FREE Facebook Toolkit includes:

•Aadvertisingcredittopromoteyour salon’s Facebook page•AcustomizableFacebooktab•AlistingonRedken’sFacebookSalonFinder•Adownloadablecopyof Promoting You and Your Salon for Dummies, 2nd edition•Andmore!

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UPCOMING REDKEN PROMOTIONSJUNE JULY AUGUST

RETAIL PROMOTIONS

Redken Styling’s Volume Collection is now categorized by hair zone for easier shopability!

FREE mini Fashion Work 12 when clients purchase a full-size All Soft Shampoo!

50% off Intra Force Hair Advance with purchase of a client starter kit.

Stock up on Time Reset Corrective Defense – 50% off when you purchase Time Reset Shampoo and Conditioner or Shampoo and Youth Revitalizer

Watch for big savings on Redken Hairsprays!

Look for a new product from Redken Styling’s Texture Collection!

Just in time for summer, Nature’s Rescue GWP!

Sample best-selling Redken ForMen products to clients to boostretail sales! FREE samples with the purchase of 6 full-size products.

Get loose. Look for a new styling product from Redken For Men to create loose, carefree styles.

Watch for a great sampling opportunity from Redken Styling!

Introduce your clients to NEW Extreme with client kits!

SERVICE/BACKBAR

PROMOTIONS

Great deals to stock your styling stations.

Make sure your salon is offering one of the hottest men’s hair services – gray blending. The Redken For Men Color Camo salon kit has everything you need!

Save on Intra Force and Redken For Men backbar liter sizes!

Ask your Redken Sales Consultant if you qualified for a 2nd Quarter Color Advantage Reward Kit!

Look for an exciting addition to Redken’s best-selling Shades EQ!

20% off Texture products.

YOUR SALON MEETING

Check out the new videos on Redken.com to help your clients learn how to use Redken’s Volume Collection.

Help clients recapture youthful hair, starting at the backbar. Refresh your knowledge of how to recommend the appropriate Time Reset regimen based on hair type.

Last month to enter the Road to NAHA contest. Submit your entry today!

Remind your clients about Nature’s Rescue–the easy way to purify, replenish and experience an instant ocean escape!

Download Redken’s mobile app “Style Station” to discover the latest looks, plus tips and tricks!

Visit RedkenEducationOnDemand.com to refresh your knowledge of Extreme and Redken For Men products!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.


PRODUCT LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7 oz. 50 _10.1 oz.** 12 _liter ** 12 _Gallon** 4 n.a. _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1 oz. 100 _8.5 oz.** 12 _liter ** 12 _Gallon** 4 n.a. _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7 oz. 14 n.a. _

TREATMENTSAll Soft Heavy Cream super treatment1 oz. 100 _8.5 oz. 12 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 _Blonde Glam Color Enhancer Rich Vanilla8.5 oz. 12 _Body Full Instant Bodifier volumizing foam5 oz. 12 _Body Full Volume Amplifier thickening lift spray5 oz. 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _Color Extend Rich Recovery protective treatment 1 oz. 100 8.5 oz. 12 _Color Extend Total Recharge inner hair fuel 5 oz. 12 _Color Extend Shine Enrich protective shine serum3.4 oz. 12 _Color Extend Sun After-Sun Mask8.5 oz. 12 _Color Extend Sun Solar Screen SPF 125 oz. 12 _Color Extend Sun Sparkling Shield leave-in smoother5 oz. 12 _Extreme Anti-Snap leave-in treatment1.7 oz. 24 _8.5 oz. 12 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 _Extreme Strength Builder*8.5 oz. 12 _Extreme Strength Builder Plus*8.5 oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4 oz. 12 _Fresh Curls Curl Recovery intensive rinse-out mask8.5 oz. 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5 oz. 12 _Fresh Curls Curl Boost scrunching spray gel8.5 oz. 12 _Real Control Intense Renewal super moisturizing mask1 oz. 100 _8.5 oz. 12 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 _Real Control Slim Supreme slimming serum3.4 oz. 12 _Real Control Mineral Elixir dazzling smoothing oil4.4 oz. 12 _Real Control Overnight Treat night recovery3.4 oz. 12 _Real Control Thermal Resist inner hair repair5 oz. 12 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Smooth Down Butter Treat smoothing treatment1.7 oz. 24 _8.5 oz. 12 _Smooth Down Heat Glide protective smoother5 oz. 12 _Time Reset Youth Revitalizer1 oz. 100 _8.5 oz. 12 _Time Reset Corrective Defense3.2 oz. 12 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 _Time Reset Client Kit 6 _Pre Artliter 12 n.a. _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 _liter 12 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 _16.9 oz. 6 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 _Nature’s Rescue Pump1/2 liter n.a. n.a. n.a. _Nature’s Rescue Fragrance Blotters for tester unit(Bags of 100) n.a. 0.00 0.00 0.00 _

INTRA FORCESYSTEM 1 NATURALShampoo*9.8 oz. 12 _liter 12 _Toner*8.3 oz. 12 _liter 12 _Scalp Treatment*5.1 oz. 12 _Starter Kit* 6 _SYSTEM 2 COLOR TREATEDShampoo*9.8 oz. 12 _liter 12 _Toner*8.3 oz. 12 _liter 12 _Scalp Treatment*5.1 oz. 12 _Starter Kit 6 _TREATMENMicro Boost*2.8 oz. 12 _Hair Advance*.24 oz. x 10 6 _

STYLINGHair Densifer Styling Foam*8.5 oz. 12 _

IN SALON SERVICESScalp Stimulate*.85 oz. x 6 12 n.a. _

REDKEN CHEMISTRYColor Extend Shot Phase16.9 oz. (1/2 liter) 12 n.a. _Extreme Shot Phase16.9 oz. (1/2 liter) 12 n.a. _

Clear Moisture Shot16.9 oz. (1/2 liter) 12 n.a. _

Smooth Down Shot Phase16.9 oz. (1/2 liter) 12 n.a. _

All Soft Shot Phase16.9 oz. (1/2 liter) 12 n.a. _

Real Control Shot Phase16.9 oz. (1/2 liter) 12 n.a. _

(CONTINUED)

COLOR SESSIONS »

Color 911 July 18 – 19, September 26 – 27

Color 911: The Next Dimension October 24 – 26

Color and Know Why July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Coloring Out of Your Mind August 15 – 17, October 17 – 19, December 5 – 7

Mixing It Up Formulation September 19 – 21, November 28 – 30

COMBO SESSIONS »

Everything’s Included July 25 – 27, September 26 – 28, October 24 – 26

Everything’s Included 2 August 1 – 3, October 3 – 5

Total Design & Color Immersion August 29 – September 1

DESIGN SESSIONS »

Cut and Know Why July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Cutting Over the Top August 15 – 17, October 17 – 19, December 5 – 7

Cutting with Sam + Chris October 31 – November 1

Diagnostic Design September 19 – 21, November 28 – 30

SPECIALTY SESSIONS »

Best Blondes August 1 – 3

Dressing the Bride July 18 – 20

Just Cut the Darn Thing July 25 – 26

Platform Artistry October 31 – November 2

Session Skills and Photo October 3 – 5

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

THE REDKEN EXCHANGE2011 SESSION CALENDAR

On this 3-day journey we will tackle some of the toughest challenges we face daily when designing hair in the salon. Without changing your style of cutting, we will take a diagnostic approach to design and enhance your cutting skills. In this “cutting correction” session you will tap into texturizing, examining the head form, and different types of graduation. Explore all of the “What if’s” that constantly keep you from reaching your full potential.

FEATURED CLASSDIAGNOSTIC DESIGN by Redken Artists Omar Spina and Danny Felstead3-DAY SESSION: September 19-21$800

June 2011 \ Promotions


Time Reset Filler Shot Phase7.6 oz. 12 n.a. _

Shot Phix 3.5 pHix pHase sealer 8.5 oz. 12 n.a. _

Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 n.a. _

Redken Chemistry “Try Me Kit” 4 n.a. _

STYLING STRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 _3.4 oz. 12 _Align 12 protective straightening lotion1 oz. 100 _5 oz. 12 _Power Tame 16 intense straightening balm5 oz. 12 _

SHINEGlass 01 smoothing serum 2 oz. 48 _4 oz. 12 n.a. _Outshine 01 anti-frizz polishing milk1 oz. 100 _3.4 oz. 12 _Shine Flash 02 glistening mist* 2 oz. 24 _ 4.4 oz. 12 _

VOLUME Thickening Lotion 06 body builder5 oz.** 12 _1/2 liter 12 n.a. _Rootful 06 root lifting spray8.5 oz. 12 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 _Full Frame 07 protective volumizing mousse2 oz.** 24 _8.5 oz.** 12 _Aerate 08 bodyfying cream-mousse2.3 oz. 12 _Contour 08 shaping lotion8.5 oz. 12 _Guts 10 volume spray foam2 oz.** 24 _10.58 oz. 12 _

TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 _Rewind 06 pliable styling paste.75 oz. 144 _5 oz. 12 _Wax Blast 10 high impact finishing spray-wax2 oz. 24 _4.4 oz. 12 _Rough Paste 12 working material.75 oz. 144 _2.5 oz. 12 _Hardwear 16 super strong gel8.5 oz. 12 _1/2 liter** 12 n.a. _Structure Wax 17 classic styling wax1.7 oz. 12 _

CURLSoft Spin 05 curl-enhancing gel5 oz. 12 _Ringlet 07 curl perfecting lotion1 oz. 100 _6 oz. 6 _Curl Wise 14 curl defining cream 5 oz. 12 _

HEAT STYLINGSatinwear 02 ultimate blow-dry lotion1 oz. 24 .00 _ 5 oz. 12 _Iron Silk 07 ultra straightening spray8.5 oz.** 12 _Blown Away 09 protective blow-dry gel1 oz. 100 _5 oz. 12 _Spray Starch 15 versatile ironing spray5 oz.** 12 _Hot Sets 22 thermal setting mist5 oz.** 12 _1/2 liter 12 n.a. _


HAIRSPRAYSFashion Work 12 versatile working spray2.1 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _Pure Force 16 non-aerosol fixing spray1.7 oz. 24 5.00 2.50 60.00 _6.7 oz. 12 15.50 7.75 93.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.00 2.50 60.00 _11 oz. 12 14.50 7.25 87.00 _Forceful 23 super strength finishing spray2 oz. 24 5.00 2.50 60.00 _11 oz. 12 16.50 8.25 99.00 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7 oz. 12 17.00 8.50 102.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 17.00 8.50 102.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 17.00 8.50 51.00 _

STYLING DUO PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel.35 oz. single Packette 28 n.a. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10 oz. 12 12.00 6.00 72.00 _liter 12 22.00 11.00 132.00 _Mint Clean invigorating shampoo10 oz. 12 11.00 5.50 66.00 _liter 12 21.00 10.50 126.00 _Cool Finish invigorating conditioner10 oz. 12 12.00 6.00 72.00 _liter 12 22.00 11.00 132.00 _Densify texturizing shampoo10 oz. 12 11.00 5.50 66.00 _Go Clean daily care shampoo10 oz. 12 11.00 5.50 66.00 _liter ** 12 20.00 10.00 120.00 _Finish Up daily weightless conditioner10 oz.** 12 12.00 6.00 72.00 _liter ** 12 22.00 11.00 132.00 _

STYLINGMint Fix sweat-resist gel5 oz. 12 12.00 6.00 72.00 _Stand Tough extreme gel5 oz.** 12 12.00 6.00 72.00 _Grip Tight holding gel5 oz.** 12 12.00 6.00 72.00 _Dishevel fiber cream3.4 oz. 12 16.00 8.00 96.00 _Get Groomed finishing cream5 oz.** 12 12.00 6.00 72.00 _Work Hard molding paste3.4 oz. 12 14.00 7.00 84.00 _Mint Shape forming paste3.4 oz. 24 14.00 7.00 168.00 _High Rise hard wax 1.7 oz. 12 16.00 8.00 96.00 _Outplay texture putty3.4 oz. 24 14.00 7.00 168.00 _Maneuver working wax 3.4 oz. 24 14.00 7.00 168.00 _Shine Form defining wax2.5 oz. 12 16.00 8.00 96.00 _Polish Up pomade3.4 oz. 24 14.00 7.00 168.00 _

SkIN/BOdY CaRECleanse acid balanced cleansing bar5.3 oz.** 36 9.00 4.50 162.00 _Mint Rush invigorating hair and body wash6.8 oz. 12 14.00 7.00 84.00 _

HaIRCOLORColor Camo2 oz. 36 n.a. 3.65 131.40 _Pro-oxide Cream Developer 10v liter 6 n.a. 5.90 35.40 _

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2 oz. 36 n.a. 4.50 162.00 _


Shades EQ Crystal Clear16 oz. 12 n.a. 21.00 252.00 _liter 6 n.a. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 n.a. 5.95 214.20 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1 oz. 36 n.a. 5.95 214.20 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 n.a. 4.75 171.00 _

HaIRCOLOR COLLECTION kITSShades EQsalon intro Kit 1 n.a. 180.00 n.a. _stylist trial Kit 4 n.a. 72.00 288.00 _Color Fusion salon intro Kit** 1 n.a. 297.50 n.a. _stylist trial Kit** 4 n.a. 95.20 380.80 _Color Gels salon intro Kit 1 n.a. 190.00 n.a. _stylist trial Kit 4 n.a. 76.00 304.00 _

dEvELOpERSColor Gels Developer 10v, 20v, 30v, 40vliter 6 n.a. 5.90 35.40 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 n.a. 3.60 43.20 _liter 6 n.a. 5.90 35.40 _Shades EQ Processing Solutionliter 6 n.a. 5.90 35.40 _

LIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 n.a. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 n.a. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 n.a. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 n.a. 10.75 129.00 _32 oz. 6 n.a. 27.60 165.60 _Lift 5/15 Highlifting Cream1 oz. 72 n.a. 3.60 259.20 _Lift 5/15 Highlifting Booster21.1 oz. 12 n.a. 20.50 246.00 _Up To 7 De-Dusted Lightener 16 oz. 12 n.a. 16.85 202.20 _32 oz. 6 n.a. 27.60 165.60 _

HaIRCOLOR MaINTENaNCEColor Thickener4 oz. 12 n.a. 7.95 95.40 _

TEXTUREAcid WavesCreative Curl 24 n.a. 6.00 144.00 _inner secret 24 n.a. 6.00 144.00 _alkaline WavesVector Plus 24 n.a. 5.00 120.00 _ Vector Plus extra Body 24 n.a. 5.00 120.00 _

SALON GEARCOLOR GEaRSalon Basicstint Bowl n.a. n.a. 5.00 n.a. _Wide Brush/long Bristles n.a. n.a. 3.00 n.a. _Wide Brush/short Bristles n.a. n.a. 3.00 n.a. _narrow Brush/long Bristles n.a. n.a. 3.00 n.a. _narrow Brush/short Bristles n.a. n.a. 3.00 n.a. _applicator Bottle n.a. n.a. 3.50 n.a _Measuring Cup n.a. n.a. 2.50 n.a. _organizer tray Cream n.a. n.a. 20.00 n.a. _ (Regular–holds 42) organizer tray Cream (Mini–holds 21) n.a. n.a. 15.00 n.a. _organizer tray liquid (Regular–holds 36) n.a. n.a. 20.00 n.a. _tube Key n.a. n.a. 2.50 n.a. _

Specialtydetailing Freehand Brush n.a. n.a. 5.00 n.a. _ (angled Brush) detailing etching Wand n.a. n.a. 5.00 n.a. _ (Mascara Wand) technique Board n.a. n.a. 15.00 n.a. _spray Water Bottle n.a. n.a. 6.00 n.a. _Mini-spatula n.a. n.a. 5.00 n.a. _

PRODUCTCase Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Mini-Whisk n.a. n.a. 5.00 n.a. _Clips (set of 8) n.a. n.a. 7.00 n.a. _Magnetic Clip Wristband n.a. n.a. 20.00 n.a. _Blonde icing scoop n.a n.a. 5.00 n.a. _

ApparelRedken Favorite Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose apron n.a. n.a. 25.00 n.a. _durasilk™ Client Wrap n.a. n.a. 30.00 n.a. _Swatches & Moreshades eQ swatch Book n.a. n.a. 30.00 n.a. _Color Fusion swatch Book n.a. n.a. 50.00 n.a. _Color Gels swatch Book n.a. n.a. 30.00 n.a. _swatch Cards n.a. n.a. n.a. n.a. _shade Charts n.a. n.a. n.a. n.a. _shade stickers n.a. n.a. n.a. n.a. _Haircolor & texture Guide n.a. n.a. n.a. n.a. _

HaIRCaRE/STYLING GEaRRedken Chemistry n.a. n.a. 2.25 n.a. _shot shaker Pumps liter (White) n.a. n.a. 2.25 n.a. _liter (Black) n.a. n.a. 2.25 n.a. _Gallon (White) n.a. n.a. 4.25 n.a. _

BUSINESS TOOLSReinventing space Book n.a. n.a. 59.00 n.a. _inspiring World of Redken Vol ii n.a. n.a. 59.00 n.a. _art of Consultation Kit n.a. n.a. 45.00 n.a. _

all retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product n.a. = not applicable.

All rights reserved. U0199200 3/2011

new volume collection - redken · new volume collection cover models’ haircolor: blonde (front):...

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