tastemakerx: gamifying music
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Gamifying Music
Marc Ruxin, CEO/Co-Founder, TastemakerX
CONFIDENTIAL
July 2012

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Music Matters …

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It moves us ...

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Spans time and place ...

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In the old days we read, watched
and listened ...

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People turn people onto music ...

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But now algorithms have taken the place
of people and curation …

Music is ripe for games …
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Two divine inspirations
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1. True Gamification has only been successfully realized once:
Fantasy sports: 35 years, 50M+ Global users from Cricket to
Football ….
People looking at data. Limited licensing costs.
Drive $4-5B in revenue for the sports industry
2. Cultural discovery is still a flawed, subjective art/science
Collaborative filtering has obvious limitations (Amazon/Netflix)
Pure algorithms are also imprecise (Pandora/Last.fm)
Human curation at scale is still the most effective solution, but
most still happens through an editorial bias

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1. It’s social ...

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2. It’s mobile …

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3. It’s universal …

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4. It’s always evolving …

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5. Never stopping …

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6. Formats change,
but it’s the music that matters

7. Discovering music first is a game …

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Hip Hop
Jazz
Indie Rock
Blues
Classic Rock
Death Metal
8. Now we are all connected …
EDM
R&B

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9. It brings together niches of niches, so you don’t feel like an Outsider.

10. Games need players who actively seek to find the next big thing & share it …

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11. It’s a core social organizing principal …
Coachella or Bonnaroo?

12. Authenticity is core ...

13. The best games have you yelling with joy …

14. Games with inside jokes are usually the most fun …

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When I was younger I wanted to be …
…a tastemaker.