Gamifying eBook PublishingKit Brown-HoekstraMarta Rauch@kitcomgenesis@martarauchIntelligent Content 2013

Our Game Plan: What is gamification? Gamification Framework Exercise: Gamifying eBook Publishing Resources Awesome prize! Key Takeaway: Gamification can boost engagement and profits for ePublishing! Tip! Details are in our slides posted on SlideShare: http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Audience Poll Have you worked on a gamification project? Are you an eBook publisher? What is one goal you have for this workshop?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

What is Gamification?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

A simple definition: Game techniques .. in non-game situations to motivate people and drive behavior.Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Game Techniques Used In Gamification Dynamics motivate behavior Scenario, rules, progression Mechanics help achieve goals Teams, competitions, rewards, feedback Components track progress Quests, points, levels, badges, collections Badgeville http://badgeville.com/Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification is Growing Rapidly By 2014, over 70% of companies will have at least one Its time for gamified product ePublishing to get in the By 2015, over 50% will game! gamify innovation A company that gamifies marketing & customer retention will be as important as eBay, Facebook, or Amazon Source: Gartner Press Release Egham, UK, April12, 2011: http://www.gartner.com/it/page.jsp?id=1629214Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Its Big Money! Market: from $100M in 2011 to over $2.8B in 2016 Growth: from 155% in 2011 to 197% in 2012 47% focus on user engagement Source: M2: http://www.m2research.com/gamification.htmKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

It Engages Millennials Gen Y have 10,000 hours of gaming by age 21 The 10,000-Hour Rule Outliers by Malcolm Gladwell Gen Y are 25% of the US workforce In 2014, they will be 36%, and in 2020, 46% Maximizing Millennials UNC Kenan-Flagler Business School Jane McGonigal: Gaming Can Make A Better World http://www.yoKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

How Can It Help ePublishing? Increase customer engagement Motivate participation Influence behavior Drive adoption, learning, loyalty Improve quality of service Increase efficiency Reduce time, costs Drive profits Bunchball http://www.bunchball.com/productsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification FrameworkKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #1 Define business objectivesKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #2 Delineate target behaviorsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #3 Describe your playersKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #4 Devise activity loopsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #5 Dont forget the funKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Step #6 Deploy appropriate toolsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Gamification Framework Define business objectives Delineate target behaviors Describe your players Devise activity loops Dont forget the fun Deploy appropriate tools Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Exercise: Gamifying eBook PublishingKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Instructions 20 minutes 1.Join a small group 2.Discuss how to gamify your scenario 3.Jot down your gamification strategy 4.Pick a spokespersonKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

DiscussionKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Resources for Learning MoreKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Selected Resources Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business, http://wdp.wharton.upenn.edu/books/for-the-win/ Gamification course taught by Kevin Werbach of the Wharton School through Coursera: https://www.coursera.org/course/gamification Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps: http://www.amazon.com/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=la_B002W Gabe Zichermann, Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests: http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234 Gabe Zichermann, The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Coming Soon): http://www.amazon.com/The-Gamification-Revolution-Mechanics-Competition/dp/0071808310/ref=ntt_at_ep_ Gamification Co: http://www.gamification.co/ Gsummit: http://gsummit.com/ Gartner Press Release Egham, UK, April12, 2011 http://www.gartner.com/it/page.jsp?id=1629214 M2 Research http://www.m2research.com/gamification.htm Marta Rauch, article on Gamification is Here: Build a Winning Plan: http://intercom.stc.org/2012/12/gamification-is-here-build-a-winning-plan/ http://intercom.stc.org/wp-content/uploads/2012/12/IntercomNovDec_WebForm.pdf Marta Rauch, presentation on Gamification is Here: Build a Winning Plan: http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-planKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Key Takeaways Gamification can be an effective business tool Use the Gamification Framework Gamify eBook Publishing to increase engagement and motivation Resources Key Takeaway: Gamification can enhance engagement Tip! Details are in our slides and profits for posted on SlideShare: ePublishing! http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Prize Tweet this! For The Win by @kwerb awesome prize! #ICC2013 @wharton Excellent resource! For The Win: How Game Thinking Can Revolutionize Your Business by Kevin Werbach, Dan Hunter http://wdp.wharton.upenn.edu/books/for-the-win/Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.

Kit Brown-Hoekstra @kitcomgenesis Marta Rauch Connect @martarauch with us! Follow Martas upcoming gamification events STCSummit 2013 Roundtable, presentation, articles ACM HCII 2013 Presentation and articleKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.