Gamifying Enterprise Social Collaboration

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  • 1. Copyright 2013 Accenture. All rights reserved.Gamifying Enterprise Social CollaborationThomas HsuExecutive Social Collaboration StrategyAccenture Gamification Community of Practice Leadthomas.hsu@accenture.comhttp://www.linkedin.com/in/HsuThomasCopyright 2013 Accenture. All rights reserved.Steve KaukonenSenior Manager Social LearningSocial Collaboration Change Leadstephen.d.kaukonen@accenture.comhttp://www.linkedin.com/in/SteveKaukonen

2. What do we mean byenterprise social collaboration?Copyright 2013 Accenture. All rights reserved. 3. Copyright 2013 Accenture. All rights reserved. 4. Copyright 2013 Accenture. All rights reserved. 5. Copyright 2013 Accenture. All rights reserved. 6. Copyright 2013 Accenture. All rights reserved. 7. Copyright 2013 Accenture. All rights reserved. 8. Copyright 2013 Accenture. All rights reserved. 9. Why does this matter?Copyright 2013 Accenture. All rights reserved. 10. McKinsey Global InstituteCopyright 2013 Accenture. All rights reserved. 11. Whats the challenge?Copyright 2013 Accenture. All rights reserved. 12. People are stuck in their old habits.?? Personal networkGlobal networkIve got an answer.I have the same question. Ive got a better answer.Thats not the only questionyou should be askingI have a question.Copyright 2013 Accenture. All rights reserved. 13. What motivates people tocollaborate?Copyright 2013 Accenture. All rights reserved. 14. We did a user study.Copyright 2013 Accenture. All rights reserved. 15. Sustained Behavior ChangeCopyright 2013 Accenture. All rights reserved.TimeShort Medium LongLHMRapid Adoption Sustained EngagementAdoption /BehaviorChangeCooperationCommon NarrativeProgressionPlayer AutonomyExtrinsicMotivationIntrinsic Motivation80% of gamificationprojects will fail due topoor design (Gartner)Learning GamesOnboardingCompetitionEarly adopter rewardsPublic recognitionSustained behaviorchange is not justabout points andbadges, its abouttapping into peoplesintrinsic motivations. 16. People want to understand their impact.Measuring and quantifyingonline influenceCopyright 2013 Accenture. All rights reserved. 17. Extrinsic Motivation: Points, Badges, Leaderboardsvisibility into their impact visibility into how they compareCopyright 2013 Accenture. All rights reserved. 18. Reward quality, not quantity.Copyright 2013 Accenture. All rights reserved. 19. Extrinsic Motivation: Performance ManagementmyPerformanceFeedback for:Thomas HsuFeedback from:Sean CollinsChief Strategy OfficerPerformance management feedbackAt Accenture, social learning through collaboration and knowledge sharing enables usto cultivate our greatest asset: our people.Thomas is one of our top performers at Accenture, and is leading the way we learnand develop by utilizing our formal collaboration and knowledge-sharing resources.Thomas was recognized for being among the top 50 individuals across the firm duringFY12 for engaging in activities associated with: CONNECTING to the right people and content CONTRIBUTING their knowledge and experience CULTIVATING the ideas and insights of othersMy personal thanks to Thomas for helping us, through collaboration and sharing, tobring the very best of Accenture to our clients every day and for epitomizing our corevalue of One Global Network.Formally measuring andrecognizing people forcollaborative behaviors.Copyright 2013 Accenture. All rights reserved. 20. Extrinsic Motivation: Existing Recognition ProgramsRecognize CollaborationCopyright 2013 Accenture. All rights reserved. 21. Extrinsic Motivation: Visibility and Social ProofCopyright 2013 Accenture. All rights reserved. 22. Extrinsic Motivation: Social InfluenceCopyright 2013 Accenture. All rights reserved. 23. Intrinsic Motivation: MasteryCopyright 2013 Accenture. All rights reserved. 24. Intrinsic Motivation: Autonomy1 5 25 100 500NetworkerChatterboxBloggerKnowledge BuilderCommunity Champion Copyright 2013 Accenture. All rights reserved. 25. Intrinsic Motivation: PurposeCopyright 2013 Accenture. All rights reserved. 26. Does it work?Copyright 2013 Accenture. All rights reserved. 27. Results05101520253035402009 2010 2011 2012 20130%10%20%30%40%50%60%70%80%90%100%2009 2010 2011 2012 2013Average A3 Scores PenetrationEmail digest subscriptionPeople ProfileJoined a CoPCollaborated in some mannerCopyright 2013 Accenture. All rights reserved. 28. Results010020030040050060070080002000400060008000100001200014000160002009 2010 2011 2012 2013Activity (single quarter)BlogsMicroblogstipping pointCopyright 2013 Accenture. All rights reserved. 29. Copyright 2013 Accenture. All rights reserved.Anecdotal Feedback 30. Questions?Copyright 2013 Accenture. All rights reserved.