PAINSQUADSocial Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

PAINSQUAD• Pain Squad is a “mobile

game” designed to help

kids fight cancer better

by providing the patients

with purpose and the

researchers with data.

PAINSQUAD• In 2007, cancer was the

cause of 13% of all human

deaths (or 7.9M people).

Fighting cancer is not only

painful, it could be lonely

and full of despair

PAINSQUAD• To better treat children

patients, doctors need

patients to keep a “pain

journal” everyday to see

what is working and

what is not.

PAINSQUAD• However, kids are

generally too tired to

keep a journal and only

record data occasionally,

which makes the data

completely useless.

PAINSQUAD• Toronto-based company Cundari

created a role-playing cop game

with missions and rewards, as

well as police encouragement

videos to motivate these

children to log their pains twice

a day for 2 weeks.

PAINSQUAD• Turns out, this game not

only provided doctors with

all the data they need for

better research and care, it

made children excited and

fought their pains with a

purpose.

PAINSQUAD• They now are not simply

victims of cancer but

detectives that is baring

some pain to help humanity

defeat cancer once and for

all!

PAINSQUAD• Pain Squad was a massive

success in a few hospitals in

Canada and is going

through more test cases in

a lot more hospitals in

2013.