Social Media Landscape

James Garrow, PHLPublicHealth

Overview● where is everyone?● what are they talking about?● how can we hear them?● demo time● no, really, how can we hear them?!

where is everyone?online statistics

facebook.com stats

twitter.com stats

instagram.com stats

what are they talking about?

social media messages & why it’s important

friends and family

http://www.getelastic.com/how-people-use-facebook-infographic/

one to many &breaking news

http://www.forbes.com/sites/markrogowsky/2014/04/12/you-dont-need-to-tweet-to-use-twitter-so-why-is-everyone-bothered-few-do/

Facebook is, at its heart, a place where you interact mostly with people you know gives it more of a “many to many” feel, which is why I suggested the 90-9-1 rule won’t hold as precisely there. Twitter, at its heart is where Lady Gaga, Ashton Kutcher and Kim Kardashian talk to their millions of fans. It’s mostly “one to many” with the occasional moment where someone in the “one” responds to someone in the “many.” If you never do anything but follow people you like, Twitter could bring you a world of interesting things. If you never share anything on Facebook, by contrast, you’re either a voyeur of sorts or probably just not very active on the service.

http://www.forbes.com/sites/markrogowsky/2014/04/12/you-dont-need-to-tweet-to-use-twitter-so-why-is-everyone-bothered-few-do/

Facebook is, at its heart, a place where you interact mostly with people you know gives it more of a “many to many” feel, which is why I suggested the 90-9-1 rule won’t hold as precisely there. Twitter, at its heart is where Lady Gaga, Ashton Kutcher and Kim Kardashian talk to their millions of fans. It’s mostly “one to many” with the occasional moment where someone in the “one” responds to someone in the “many.” If you never do anything but follow people you like, Twitter could bring you a world of interesting things. If you never share anything on Facebook, by contrast, you’re either a voyeur of sorts or probably just not very active on the service.

Seth Mnookin, one reporter who chronicled the manhunt for bombing suspects in Boston, told Twitter data editor Simon Rogers, “for those three or four hours when a gunman was on the loose and a neighborhood was under siege, Twitter was the most efficient way to get information out to the public.”

http://readwrite.com/2013/11/14/what-is-twitter

pictures!

how can we hear them?

social media monitoring

#free

#paid

demo timehootsuite & topsy

no, really, how can we hear them?

asking for help

VirtualOperationsSupportTeam

In the event of an emergency…● Everyone online will be talking about your emergency● You will not be able to read, watch, view, monitor,

respond, fact check, rumor control, gain situational awareness, control the message, or get ahead of things

● You have a regular emergency response job that has, you know, tasks

● You work for local agency and they haven’t seen fit to throw tens of thousands of dollars per month at monitoring software

● Social media will be a critical part of how your response is remembered

VOST is…● Trained, trusted volunteers (who have traditionally

been local emergency managers)● From, ideally, around the world for 24 hour coverage● Conducting social media monitoring on behalf of your

response● Using community- and response-produced hashtags

and search terms● Reporting trends, hot topics, rumors and actionable

intelligence to the PIO using standard ICS forms (205A and 214)

VOST has been implemented for…● Shadow Lake, OR wildland fire● 2015 Alpine World Ski Championships● NYC 2nd Avenue Building Collapse● Australian wildland fire season 2014 and 2015● NEMA conferences 2013 and 2014

for more info:

vosg.us

Thank Youabout.me/jgarrow