How Social Media Has Changed The Media Landscape

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Post on 08-Jul-2015

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How Social Media Has Changed The Media Landscape

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<p>HOW SOCIAL MEDIA HAS CHANGED THE MEDIA LANDSCAPE IN THE PAST 6 YEARS</p> <p>HOW SOCIAL MEDIA HAS CHANGED THE MEDIA LANDSCAPE IN THE PAST SIX YEARS</p> <p>1LAYOUT</p> <p>How it has changed</p> <p>What this means</p> <p>Example</p> <p>2MEDIA MORE ACCESSIBLE </p> <p>Cost</p> <p>Barriers </p> <p>Simple3</p> <p>For Everyone</p> <p>Increased Competition</p> <p>Harder to Get Noticed</p> <p>Made the World Smaller 4148,688 Likes majority aged 25-34 years old </p> <p>5,685 talking about this</p> <p>7,157 Followers </p> <p>Presence </p> <p>Engagement </p> <p>5</p> <p>73,924 Followers1,300 Average Likes per photo </p> <p>6INTERACTION</p> <p>Two way conversation</p> <p>Accessible </p> <p>Symmetrical </p> <p>7Easier to engage </p> <p>Honesty Holds Greater Importance</p> <p>8</p> <p>9</p> <p>10 </p> <p>11NEWS TRAVEL FASTER</p> <p>Worldwide news in seconds</p> <p>News no Longer Breaks it Tweets</p> <p>12React Quicker </p> <p>Clear Concise Integrated Messages</p> <p>Honesty</p> <p>13</p> <p>14</p> <p>15INCREASED EARNED MEDIA</p> <p>Greater opportunities to talk about Products/Services</p> <p>Product/Service Reviews16Product/Service Needs to Deliver</p> <p>Gauge Reputation</p> <p>17</p> <p>18</p> <p>19</p> <p>20MEDIA LANDSCAPE BEFORE Things havent changed, way we do things that changed, put an instagram filter on it if you will : )21MEDIA LANDSCAPE TODAYThings havent changed, way we do things that changed, put an instagram filter on it if you will : )We now listen to music on spotifyNow post on facebook instead of writing a letter 22KEY POINTS </p> <p>Accessible </p> <p>Interaction</p> <p>News Travels Faster</p> <p>Increased Earned Media </p> <p>Summary</p> <p>23NOT FOR EVERYBODY</p> <p>Summary</p> <p>24Thanks For Listening</p> <p>Any Questions?Any Questions 25</p>