The Chinese Social Media Landscape

China has over 600 million internet users, and the country’s online population continues to grow at a rate of more than 4 million new users every month (We Are Social)

In January 2014 it was reported that there are 600million social network users in China (Tech In Asia)

Mobile internet continues to dominate in China, with more than 400 million people across the country accessing internet services from their phones. (We Are Social)

China’s social media users spend an average of 46 minutes every single day accessing social media sites (We Are Social)

41% of China's population is under the age of 30 (We Are Social)

Overview

The top 5 social networks in China and their US equivalents

Sina Weibo54M DAU

Renren54M MAU

Tencent Weibo220M MAU

Qzone629M MAU

Weixin (WeChat)236M MAU

*MAU = Monthly Active Users *DAU = Daily Active Users

Twitter218M MAU

Facebook1.1B MAU

WhatsApp300M MAU

China Social Media

Sina Weibo

More than 50% of Weibo users access e-commerce sites after noticing relevent information on Weibo (We Are Social)

Consumers who favor Sina Weibo tend to be in higher income brackets, earning more than 8,000 renminbi (about $1,300) a month, and are much more likely to live in Tier 1 cities. (McKinsey)

Three key terms that are increasingly mentioned on Sina Weibo are promotion, discount and group buy. (China Internet Watch)

http://www.slideshare.net/cbaker19/wechat-analysis-for-brands

WeChat

WeChat has over 400 million users (Search Engine Journal)

In the minute before New Year's Day, ten million messages were sent on WeChat alone. (China Skinny)

27% of WeChat users find public accounts through a keyword search, 22% by scanning a QR code, 16% from a friend's recommendation, 22% from a friend circle sharing and 15% through Weibo. (China Skinny)

Last year WeChat's cross-Asia growth was 500% year on year, compared to 11% for Facebook, 65% for Twitter and 73% for Sina Weibo. (HK Strategies)

74% of WeChat users are in their 20's (Search Engine Journal)

Infographics

Infographic on China Social Media: http://www.go-globe.com/blog/social-media-china/

Infographic on China Web Usage:http://www.techinasia.com/social-media-and-social-marketing-china-stats-2013/

Infographic on Weibo v WeChathttp://www.techinasia.com/comparing-wechat-weibo-business/