Charting the Social Media Landscape

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Post on 22-Nov-2014




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An introduction to social media and an overview of the tool categories. Also includes 10 tips for social media success.


<ul><li> 1. CHARTING THESOCIAL MEDIA LANDSCAPE Presented by: Out There Advertising John Keuning, Creative Director Dana Kazel, Account Executive/Copywriter</li></ul> <p> 2. What is social media? </p> <ul><li>Whos interacting? </li></ul> <ul><li>Your customers </li></ul> <ul><li>Your employees </li></ul> <ul><li>Your volunteers </li></ul> <ul><li>Your investors </li></ul> <ul><li>Your fans </li></ul> <ul><li>Your critics </li></ul> <ul><li>Your competition </li></ul> <ul><li>You? </li></ul> <ul><li>Anyone who has internet access and wants to interact </li></ul> <p>The blending ofweb-based technologies with social interaction 3. Social media conversations </p> <ul><li>Conversations are NOT </li></ul> <ul><li><ul><li>Controlled </li></ul></li></ul> <ul><li><ul><li>Organized </li></ul></li></ul> <ul><li><ul><li>One way </li></ul></li></ul> <ul><li>Conversations are </li></ul> <ul><li><ul><li>Personable </li></ul></li></ul> <ul><li><ul><li>Organic </li></ul></li></ul> <ul><li><ul><li>Complex </li></ul></li></ul> <ul><li>Social media is NOT a strategy or tactic </li></ul> <ul><li>It is a channel/set of tools to facilitate conversations </li></ul> <p> 4. Social Media Tools Social Bookmarks Reviews/Travel/Location Collaboration Micromedia Twitter Ecosystems Mobile Social Networks B2B Social Networks Documents/Content Video Music Wiki and Crowd Sourced Content Livecasting Pictures Blog Platforms Social Search URL Shortners Monitoring and Measurement 5. Social Bookmarking </p> <ul><li>Bookmark and share interesting content </li></ul> <ul><li>Curated lists </li></ul> <p> 6. Reviews/Travel/Location 7. Collaboration 8. Micromedia 9. Twitter Ecosystems 10. Mobile </p> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <p> 11. Social Networks 12. B2B Social and Documents/Content 13. Video 14. Music 15. Wikis and Crowd Sourced Content Lifecasting 16. Pictures 17. Social Search 18. URL Shorteners Tools/Platforms 19. Monitoring &amp; Measurement 20. Leveraging Social Media </p> <ul><li>Research </li></ul> <ul><li>Participating in the conversation </li></ul> <ul><li>Evaluation </li></ul> <p> 21. 10 Keys to Social Media Success </p> <ul><li>Experiment </li></ul> <ul><li>Make a plan </li></ul> <ul><li>Listen </li></ul> <ul><li>Be transparent and honest </li></ul> <ul><li>Share your content </li></ul> <ul><li>Be personal and act like a person </li></ul> <ul><li>Contribute in a meaningful way </li></ul> <ul><li>See criticism as an opportunity </li></ul> <ul><li>Be proactive </li></ul> <ul><li>Accept you cant do it all yourself </li></ul> <p> 22. You can find us at: </p> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li>On Twitter: @outtheread </li></ul>