Charting the Social Media Landscape

Download Charting the Social Media Landscape

Post on 22-Nov-2014

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DESCRIPTION

An introduction to social media and an overview of the tool categories. Also includes 10 tips for social media success.

TRANSCRIPT

  • 1. CHARTING THESOCIAL MEDIA LANDSCAPE Presented by: Out There Advertising John Keuning, Creative Director Dana Kazel, Account Executive/Copywriter

2. What is social media?

  • Whos interacting?
  • Your customers
  • Your employees
  • Your volunteers
  • Your investors
  • Your fans
  • Your critics
  • Your competition
  • You?
  • Anyone who has internet access and wants to interact

The blending ofweb-based technologies with social interaction 3. Social media conversations

  • Conversations are NOT
    • Controlled
    • Organized
    • One way
  • Conversations are
    • Personable
    • Organic
    • Complex
  • Social media is NOT a strategy or tactic
  • It is a channel/set of tools to facilitate conversations

4. Social Media Tools Social Bookmarks Reviews/Travel/Location Collaboration Micromedia Twitter Ecosystems Mobile Social Networks B2B Social Networks Documents/Content Video Music Wiki and Crowd Sourced Content Livecasting Pictures Blog Platforms Social Search URL Shortners Monitoring and Measurement 5. Social Bookmarking

  • Bookmark and share interesting content
  • Curated lists

6. Reviews/Travel/Location 7. Collaboration 8. Micromedia 9. Twitter Ecosystems 10. Mobile

  • m.facebook.com
  • m.youtube.com
  • m.wikipdeia.com
  • m.mysapce.com
  • m.twitter.com
  • m.flickr.com
  • m.linkedin.com
  • Mocospace.com

11. Social Networks 12. B2B Social and Documents/Content 13. Video 14. Music 15. Wikis and Crowd Sourced Content Lifecasting 16. Pictures 17. Social Search 18. URL Shorteners Tools/Platforms 19. Monitoring & Measurement 20. Leveraging Social Media

  • Research
  • Participating in the conversation
  • Evaluation

21. 10 Keys to Social Media Success

  • Experiment
  • Make a plan
  • Listen
  • Be transparent and honest
  • Share your content
  • Be personal and act like a person
  • Contribute in a meaningful way
  • See criticism as an opportunity
  • Be proactive
  • Accept you cant do it all yourself

22. You can find us at:

  • www.outthereadvertising.com
  • www.facebook.com/outthereadvertising
  • On Twitter: @outtheread