social media for landscape architects
DESCRIPTION
Presentation to AILDM on social media and getting startedTRANSCRIPT
Social Media Explained to Australian Institute of Landscape Designers & Managers
• What social media is
• Blogging
• Flickr
Let’s Watch a Video
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.com
What is Social Media?
OR…. a way to have a conversation with your audience
What is Social Media?
Source date: 16/2/10
Demographics of users on social networking sites
®
Why have a page?
To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To help with your website SEO To build a relationship with your audience To make your customers feel loved!
Facebook Page
Interest on Facebook
Twitter is Growing
– Average age on Twitter is 39 Years Old– 2.5 Million Australians are on Twitter
Twitter Usage
March 2010 statistics
Customise your page
Search for #architecture
Search for Landscape Architecture
Create Your Own YouTube Channel
Why YouTube?
What is LinkedIn?
• Professional social network with 100 million members• 1.2m in Australia• Average age of 37 years old• Average income of $108,000• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers• A place to promote events
Profile
Company Profile
Research Resource
Networking Groups
Blogging
What is a Blog?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
Is Anyone Using Blogs?
Source: Technorati.com State of the Bloggersphere 2010
Which sources do you trust for brand, product, or service information?
Or Photobucket, or Picasso etc….
Photo Blog
Photo Sharing
www.SocialRabbit.net
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
www.YouTube.com/user/TheSocialRabbit
Questions