the social media landscape in china

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The Social Media Landscape in China Nov 2013

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A high level overview of the social media in China, including market trends and approaching the market for international brands.

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Page 1: The Social Media Landscape in China

The Social Media Landscape in China

Nov 2013

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Source: CNNIC

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The Social Landscape

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In 2013, social media users have grown by

Source: CNNIC

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Source: CNNIC

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Source: CNNIC

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China’s Social Consumer

China’s Social Consumer

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Source: CNNIC

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Source: CNNIC

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Down from 70% in 2011

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28%Of internet users are rural

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Source: CNNIC

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Over halfof users have clicked to a product after seeing it on

Weibo

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Social Competitors

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Platforms

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Allow full range of social activities including photo sharing, games, and profile

personalisation.

China’s Facebook

University Students

Low Active User %

Mass Market

Largest User base

Lowest Engagement

Highest Active User %

Higher penetration in Tier 1 cities

Area Focused

Gigs, News, Events

Event Guide

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Source: Warc

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Videohttp://www.youtube.com/watch?v=W16qzZ7J5YQ

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Video

http://www.tudou.com/listplay/Mlvy1XqBDUU/p7w518NftF4.html

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Case Studies

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Source: Warc

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Source: Warc

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http://www.youtube.com/watch?v=8naqk6IcqEo Video

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Ashley McVeyHead of StrategyNext Digital