The Emerging Social Media Landscape

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The future of social media and how next generation social media will affect business. Presented at Social Media Intelligence Atlanta, Tuesday, November 13, 2012

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<ul><li> 1. The Emerging Social Media Landscape The future of social media and how next generation social media will affect business Social Media Intelligence Atlanta Tuesday, November 13, 2012 </li> <li> 2. Agency Life IsFun, Isnt It? 2 </li> <li> 3. Social Media, eh? We should get some of that. THE PAST. 2012 Brandware Public Relationsbrandwarepr.com 3 </li> <li> 4. The Present Question Marks Stars High Growth, Low Mind Share High Growth, High Mind ShareGROWTH Dogs Cows Low Growth, Low Mind Share Low Growth, High Mind Share MIND-SHARE 2012 Brandware Public Relations brandwarepr.com 4 </li> <li> 5. THE FUTURE. 2012 Brandware Public Relationsbrandwarepr.com 5 </li> <li> 6. Next Generation Social Media Apps Mobile Technology Novelty 2012 Brandware Public Relations brandwarepr.com 6 </li> <li> 7. Intelligence 7 </li> <li> 8. 8 </li> <li> 9. Intelligence 9 </li> <li> 10. YOUR CUSTOMERS 2012 Brandware Public Relationsbrandwarepr.com 10 </li> <li> 11. 2012 Brandware Public Relationsbrandwarepr.com 11 </li> <li> 12. YOUR BOTTOM LINE 2012 Brandware Public Relationsbrandwarepr.com 12 </li> <li> 13. Aligning KPIs To Your Sales Funnel Reach Awareness Click-Through Interest Content Consumption Desire POS Activation Action 2012 Brandware Public Relations brandwarepr.com 13 </li> <li> 14. YOUR ORGANIZATION 2012 Brandware Public Relationsbrandwarepr.com 14 </li> <li> 15. 2012 Brandware Public Relationsbrandwarepr.com 15 </li> <li> 16. 2012 Brandware Public Relationsbrandwarepr.com 16 </li> <li> 17. 2012 Brandware Public Relationsbrandwarepr.com 17 </li> <li> 18. SituationIndustrial manufacturing giant Airgas Inc. wanted toboost their bottom line for their consumerdivision, Penguin Brand Dry Ice. This would betheir first foray into consumer marketing. 2012 Brandware Public Relations brandwarepr.com 18 </li> <li> 19. Customer Intelligence 2012 Brandware Public Relations brandwarepr.com 19 </li> <li> 20. http://youtu.be/t19Xc-7DuJE 20 </li> <li> 21. Bottom Line Intelligence Stores that were active in the locator saw a 31% Increase in Same Store Sales vs. Stores Not Active In LocatorCustom Store Locator Front-End Custom Store Locator Back-End w/Search Data 2012 Brandware Public Relations brandwarepr.com 21 </li> <li> 22. Organizational Intelligence 24 20% New Retailers User-Generated Content19%Average Increase InOverall Division 22% Increase in Dry IceRevenue in Last 2 Years Conversation 2012 Brandware Public Relations brandwarepr.com 22 </li> <li> 23. Finalist: 2012 Best Social Media Campaign 23 </li> <li> 24. The Future of Social Media Figure out how social media can provide intelligence into the Use social media as a purchase cycle. source of intelligence to connect andYOUR CUSTOMERS improve your organization. YOUR BOTTOM LINE Tap sources of intelligence to find out what your YOUR ORGANIZATION customers want. Build content that enriches your bottom line by serving customers. 2012 Brandware Public Relations brandwarepr.com 24 </li> <li> 25. Jared DegnanSocial &amp; Digital Media ManagerBrandware Public RelationsEmail Me: jared@brandwarepr.comTweet Me: @jareddegnanhttp://jareddegnan.comhttp://brandwarepr.com 25 </li> <li> 26. Social Intelligence ATL: The Emerging Social Media LandscapeTHANK YOU!!! </li> </ul>