social media landscape - riverside chamber

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@jonburgess SOCIAL MEDIA FOR BUSINESS

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Social Media Marketing, the strategy for business to business - B2B. Presented to the Riverside Chamber on 2/22/13 by @jonburgess

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Page 1: Social Media Landscape - Riverside Chamber

@jonburgess

SOCIAL MEDIA FOR BUSINESS

Page 2: Social Media Landscape - Riverside Chamber

Jon BurgessSocial Media For Business

@jonburgess

Page 4: Social Media Landscape - Riverside Chamber

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

@jonburgess

Page 5: Social Media Landscape - Riverside Chamber
Page 6: Social Media Landscape - Riverside Chamber

Where We Have Been

@jonburgess

Page 7: Social Media Landscape - Riverside Chamber
Page 8: Social Media Landscape - Riverside Chamber

@jonburgess

Page 9: Social Media Landscape - Riverside Chamber

2011-2012 Web Stats

@jonburgess

Page 10: Social Media Landscape - Riverside Chamber

Visits & Leads

@jonburgess

Page 11: Social Media Landscape - Riverside Chamber

Visitor Flow

@jonburgess

Page 12: Social Media Landscape - Riverside Chamber

Live Data

@jonburgess

Page 13: Social Media Landscape - Riverside Chamber

@jonburgess

Page 14: Social Media Landscape - Riverside Chamber

Sales Funnel

http://blog.hubspot.com/blog/tabid/6307/bid/33711/The-Steps-You-Need-to-Define-the-Stages-of-Your-Sales-Marketing-Funnel.aspx @jonburgess

Page 15: Social Media Landscape - Riverside Chamber

Inbound Prospecting Tools

@jonburgess

Page 16: Social Media Landscape - Riverside Chamber

Website Campaign - Traffic

@jonburgess

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Leads – Email Contacts

@jonburgess

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Leads – Email Contacts

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Contacts/Leads To Website

@jonburgess

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Leads – Email Contacts

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 111 116 121 126 131 136 141 1460

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Contacts/Leads To Website

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Social Traffic to Website

@jonburgess

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Social Traffic to Website

@jonburgess

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Leads by Source

3.4%

@jonburgess

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Visits by Source

1.3% Visits by Social

@jonburgess

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@jonburgess

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Integrated System• Get Found

• Nurture & Convert

• Analyze

@jonburgess

Page 26: Social Media Landscape - Riverside Chamber

Prospect Tracking

@jonburgess

Page 27: Social Media Landscape - Riverside Chamber

Lead Tracking

@jonburgess

Page 28: Social Media Landscape - Riverside Chamber

Customer Journey

http://adage.com/article/cmo-strategy/follow-a-customer-s-journey-behaves/239296/@jonburgess

Page 29: Social Media Landscape - Riverside Chamber

1.

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2.

@jonburgess

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Social Timeline

@jonburgess

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3.

@jonburgess

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4.

@jonburgess

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Consumer Resources• Zero Moment of Truth

• Klout.com

• Google Analytics

• Facebook Insights

• Google+

• Google Alerts

• Digital Press Releases

@jonburgess

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3 Objectives1 – Match Your Business Objectives with Metrics

2 – Have a presence on the RIGHT social media properties

3 – Take time to have a conversation

@jonburgess

Page 36: Social Media Landscape - Riverside Chamber

THANK YOUJon Burgess M.B.A.Senior Digital Consultant

RedFusion Media, Inc.909-798-7092

Twitter: @jonburgessLinked In: @jonburgess

@jonburgess