PRESENTED BY:

Tyler Thomas – Social Media Specialist

social@unl.Edu | @tylerathomas

MARCH 24, 2015

The Social MediaLandscape

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FACEBOOK

• 1.39 billion monthly active Facebook users (13% increase year over year)

• 890 million people login daily• 1.9 billion mobile active users• 53% female and 47% male• Average time on Facebook is 20 minutes

Facebook

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SOURCE

• Popular during research phase, international students & parents

• Updates and info, not as much engagement

• Sharing visual content (photos, videos, infographics, links etc.)

Facebook

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TWITTER

• 284 million monthly active users

• 100 daily active Twitter users

• 29% of users are millennials (15-34)

• 26% of teens consider Twitter their favorite social network

• 29% of users check Twitter multiple times a day

Twitter

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SOURCE

• Customer service

• Updates & announcements

• Engagement & relationship building

• Issue management

• Brand awareness

• Share visual content

Twitter

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INSTAGRAM

• 300 Million monthly active users

• More than 75 million daily users

• 41% of users are between 16-24

• 51% Male, 49% Female

• 34% of Millenials (14-34) use Instagram

Instagram

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SOURCE

• Tell your story visually (photos, videos, infographics, etc.)

• Show off products, people & promotions

• Build brand engagement

• Strengthen relationships

• It’s relatively easy to get started

Instagram

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SNAPCHAT

• 71% of users are under 25

• 400 Million snaps per day

• 50% of college males share selfies

• 77% of college females share selfies

• 77% of college students use it daily

Snapchat

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SOURCE

• One-on-One Communication

• Promotions/Contests

• Unique tools (pen, emoticons, weather, seasonal imagery)

• Ease of use (photo & video)

Snapchat

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TUMBLR

• 420 Million users

• 99 billion posts (113.6 million per day)

• 14% of 18-20 year olds in US have Tumblr accounts

• 2014 most reblogged food = cake

Tumblr

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SOURCE

• Easy to use (out of the box) blogging platform

• Works well with visual content (photos, animated gifs, infographics)

• Easy to link for mobile devices

• Re-blogging is key

Tumblr

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• Pinterest

• Vine

• Google+

• LinkedIn

• Meerkat

• Yik Yak

Other Platforms

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• Hyperlapse

• Squaready

• Flipagram

• Camera+

• Fotor

• PicMonkey

• Typic

• Instapan

• Studio

• CropVS

Content Creation Apps

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• What are your goals?

• Who is your audience?

• What info do they want/need?

• What platforms are they already using?– How are they using them? Don’t forget about Mobile.

• What staffing will you need?

• How will you measure success?

Channel Selection

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Tweet Me: @TylerAThomas

Email: social@unl.edu

Connect on LinkedIn:

http://bit.ly/TylerAThomas

CONTACT METyler A. Thomas