Google Adwords Campaign Template

Download Google Adwords Campaign Template

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How to Use This TemplateAbout This Google AdWords Campaign TemplateIf you're getting the most out of your Google AdWords spend, you're running way more than just one ad at a time. PPC pros have set up multiple campaigns -- and multiple ad groups and ad variations within those campaigns -- all with different copy, calls-to-action, offers, and destination URLs that align with the searcher's stage in the sales cycle. That's a whole lot to set up and keep track of.Whether you run your PPC campaigns yourself, or you manage them for several accounts, this template will ensure every campaign you launch is set up correctly. It will help you: Align each ad you run with the proper stage in the searcher's sales cycle Break down what each line of your ad should say Catch silly money-wasting mistakes, like breaching AdWords character limits Offer helpful PPC tips, best practices, and definitions as you set up your different adsWhether you're a seasoned PPC manager who just needs help organizaing the many campaigns you're running, or a PPC novice who could benefit from a structured guide to campaign setup and management, this template is for you!

3 Essential Tips for Using This Template

1) You'll notice some of the cells in this spreadsheet contain little red triangles in their upper right corners. These are comments with tips, definitions, and best practices that will make you use this Google AdWords Campaign Template more successfully. To read the tip, simply hover over the cell with your cursor.

2) This template may be used to manage your own company's PPC campaigns, or those of your clients. If you're managing campaigns for multiple clients, it's recommended you duplicate the worksheet so each client has their own sheet. This should help you keep client's campaigns in order, plus, offers an excellent client deliverable.

3) If you'd like more help with keyword research, creating PPC landing pages more easily, or spending online marketing dollars more efficiently, contact HubSpot for a free demo of our inbound marketing software.

AdWords Campaign Setup ExampleKeywordsAd Variation IAd Variation IIAd Variation IIIDestination URLTOP OF THE FUNNELCampaign - FruitAdGroup - ApplesapplesDo You Like Apples?19Do You Like Apples?19This Title Is Way Too Long26http://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsdelicious appleswww.mattsfruitstand.com/Apples30www.mattsfruitstand.com/Apples30www.mattsfruitstand.com/Apples30http://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsgolden delicious applesMatt's Fruit Stand: Apples Ebook32How About These Apples:23This Line Is Okay To Use24http://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsgreen applesHow About Them Apples?22Matt's Fruit Stand Has Apples29This Line Is Way Way Way Way Too Long37http://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsmackintosh appleshttp://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsbest appleshttp://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsred delicious appleshttp://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsjonagold appleshttp://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsthem appleshttp://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwordsAdGroup - OrangesorangesDo You Like Oranges?20Do You Like Oranges?20This Title Is Way Too Long26http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordsflorida orangeswww.mattsfruitstand.com/Oranges31www.mattsfruitstand.com/Oranges31www.mattsfruitstand.com/Oranges31http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordscalifornia orangesMatt's Fruit Stand: Oranges Ebook33How About These Oranges:24This Line Is Okay To Use24http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordsnavel orangesHow About Them Oranges?23Matt's Fruit Stand Has Oranges30This Line Is Way Way Way Way Too Long37http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordsblood orangeshttp://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordsvalencia orangeshttp://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordsCampaign - VegetablesAdGroup - PotatoespotatoesDo You Like Potatoes?21Do You Like Potatoes?21This Title Is Way Too Long26http://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsbaking potatoeswww.mattsfruitstand.com/Potatoes32www.mattsfruitstand.com/Potatoes32www.mattsfruitstand.com/Potatoes32http://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsrusset potatoesMatt's Fruit Stand: Potatoes Ebook34How About These Potatoes:25This Line Is Okay To Use24http://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsred potatoesHow About Them Potatoes?24Matt's Fruit Stand Has Potatoes31This Line Is Way Way Way Way Too Long37http://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsfingerling potatoeshttp://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsyukon gold potatoeshttp://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsblue potatoeshttp://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwordsMIDDLE OF THE FUNNELCampaign - Fruit StandsAdGroup - Communitylocal fruit standLocal Fruit Stand17Fruit Stands Near You21This Title Is Way Too Long26http://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsneighborhood fruit standwww.mattsfruitstand.com/Community33www.mattsfruitstand.com/Community33www.mattsfruitstand.com/Community33http://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsclosest fruit standMatt's Fruit Stand Is Not Very Far34Don't Want To Go Too Far To Find32This Line Is Okay To Use24http://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsfruit stand that is localFrom You. It's A Local Fruit Stand.35Fruit? Why Not Matt's Fruit Stand?34This Line Is Way Way Way Way Too Long37http://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordslocal fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsneighborhood fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsclosest fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsfruit cart that is localhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordslocal fruit trollyhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsneighborhood fruit trollyhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsclosest fruit trollyhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsfruit trolly that is localhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwordsAdGroup - Reviewsbest fruit standFruit Stand Reviews19Matt's Fruit Stand18This Title Is Way Too Long26http://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsgood fruit standwww.mattsfruitstand.com/Reviews31www.mattsfruitstand.com/Reviews31www.mattsfruitstand.com/Reviews31http://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsawesome fruit standIs Matt's Fruit Stand The Best One34Never Heard Of Matt's Fruit Stand?34This Line Is Okay To Use24http://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsfruit stand reviewIn Town? Come Decide For Yourself!34You May Be Missing Out On The Best.35This Line Is Way Way Way Way Too Long37http://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsfruit stand reviewshttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsbest fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsgood fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsawesome fruit carthttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsfruit cart reviewhttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsfruit cart reviewshttp://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwordsBOTTOM OF THE FUNNELCampaign - OffersAdGroup - Couponsmatt's fruitThe Best Fruits & Veggies2520% Off Your First Visit24Matt's Fruit Stand18http://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's vegetablewww.mattsfruitstand.com/Coupon30www.mattsfruitstand.com/Coupon30www.mattsfruitstand.com/Coupon30http://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's fruit shopDownload This Coupon For 20% Off32Matt's Fruit Stand Offers Simply32Download This Coupon For 20% Off32http://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's fruit cartYour Visit To Matt's Fruit Stand!33The Freshest Fruits & Veggies In Town37Your Visit To Matt's Fruit Stand!33http://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's fruit standhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's fruit trollyhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's fruit shophttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's fruit carthttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's fruit standhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's vegetable shophttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's vegetable carthttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's fruit trollyhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's vegetable standhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatt's vegetable trollyhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's vegetable shophttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's vegetable carthttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's vegetable standhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwordsmatthew's vegetable trollyhttp://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwords

Be sure to align your offers, ad variations, keywords, ad groups, and campaigns with the correct part of your marketing funnel.You should have multimple Campaigns with in your account. You control your daily budget, timing and geo-targeting at the campaign level.You can have multiple ad groups within each campaign. An ad group is defined by the ad variations, keywords and (single) destination page within it.Keywords are the search terms for which you would like your ad(s) to show. Match type, bid amount, quality score, and other factors all determine whether your ad is shown or not. Be sure to have more than one keyword in an ad group.Google allows you to have multiple ads within an ad group so that you can experiment with your messaging.Your ad headline is extremely important. Try to incorporate a general keyword here so that it stands out. Bear in mind you're limited to 25 characters.The display URL does not have to be the actual URL of the page to which the ad leads. While you only have 35 characters, it MUST contain at least the domain of the page to which you are sending this traffic.You have two lines to describe your offer. Each line of text must be less than 35 characters. This is your chance to explain why your offer relates to the search term which may have triggered your ad.These cells count the number of characters used in each cell to the left. If this cell turns red, you have surpassed the character limit Google will allow.The Destination URL is the actual URL of the landing page to which your ad will direct traffic. There are no character limits here. If you are using UTM or tracking URLs you will want to place them here.http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwordshttp://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwords

Blank AdWords CampaignKeywordsAd Variation IAd Variation IIAd Variation IIIDestination URLTOP OF THE FUNNELCampaign -AdGroup -000000000000AdGroup -000000000000Campaign -AdGroup -000000000000MIDDLE OF THE FUNNELCampaign -AdGroup -000000000000AdGroup -000000000000BOTTOM OF THE FUNNELCampaign -AdGroup -000000000000

Google allows you to have multiple ads within an ad group so that you can experiment with your messaging.Be sure to align your offers, ad variations, keywords, ad groups, and campaigns with the correct part of your marketing funnel.You should have multimple Campaigns with in your account. You control your daily budget, timing and geo-targeting at the campaign level.You can have multiple ad groups within each campaign. An ad group is defined by the ad variations, keywords and (single) destination page within it.Keywords are the search terms for which you would like your ad(s) to show. Match type, bid amount, quality score, and other factors all determine whether your ad is shown or not. Be sure to have more than one keyword in an ad group.Your ad headline is extremely important. Try to incorporate a general keyword here so that it stands out. Bear in mind you're limited to 25 characters.These cells count the number of characters used in each cell to the left. If this cell turns red, you have surpassed the character limit Google will allow.The Destination URL is the actual URL of the landing page to which your ad will direct traffic. There are no character limits here. If you are using UTM or tracking URLs you will want to place them here.The display URL does not have to be the actual URL of the page to which the ad leads. While you only have 35 characters, it MUST contain at least the domain of the page to which you are sending this traffic.You have two lines to describe your offer. Each line of text must be less than 35 characters. This is your chance to explain why your offer relates to the search term which may have triggered your ad.