GOOGLE ADWORDS

CAMPAIGN MANAGEMENT

How Google Adwords PPC Advertising

can Increase Your Online Sales?

See the Video and Find Tips & Tricks!

What is PPC (Pay Per Click) Google

Adwords Advertising?

• Adwords is a way for advertisers to place ads and be

shown on the first page in Google’s search results page.

• Where are the ads located in Google’s search results

page?

• The websites in the right column are PPC ads using

Google Adwords, and at the top of the page there will

often be yellow highlighted ads and these are preferred

PPC ads by Google. These ads are preferred by Google

because they relate more to the search term, their ad

content and their website landing pages then any of the

other PPC ads.

Google Adwords enable businesses to market their

products or services on other sites or within search engine

results through the process of search terms or keywords

bidding. Your ad is displayed either on top of the page or on

its right side so that whenever it is clicked by a customer,

they land directly on your site. Thus you can understand

that pay per click advertising with the help of Google

Adwords can be a very effective method of boosting your

online presence and increasing sales. However, in order to

leverage all the benefits that come with it, you need expert

assistance in managing your Adwords campaign. It is here

we can help you with our skilled and cost-effective Google

Adwords campaign management services.

Our services are equipped to take care of the diverse

aspects of your Adwords account.

We first identify the aims and objectives of your campaign

and accordingly take full control of the keywords, bids,

match options, budgets, tracking and ads. Our google ppc

management solutions promise you better results, lower

costs, finer targeting, increased profits and improved return

on investments.

Our Google Adwords Campaign Management solution

encompasses the following areas:

• Extensive keyword research as well as optimization

• Ad creation as well as expansion

• Pruning of ads and keywords with low performance

• Professional management of account

• Well thought-out campaign management

• Ad group expansion and optimization

• Management of budget

• Tracking of ad and conversion

• Quality Score improvement

We send you monthly reports that enable you to monitor and track your campaign developments. Our monthly report is inclusive of all the metrics that help you determine ROI immaculately.

Some of these are as follows:

• IMPRESSIONS: When a search is done by a user and your ad shows up, it is known as impression.

• CTR (CLICK THROUGH RATE): It refers to the number of individuals your ad was seen and clicked by.

• CLICKS: It denotes the number of individuals who clicked on the ad and were directed to the website.

• AVERAGE CPC (COST PER CLICK): It refers to the average cost paid when your ad was clicked by someone.

• COST: It is the total monthly cost of clicks.

• AVERAGE POSITION: It refers to the average position of your ad on the concerned page.

• CONVERSION: It denotes the number of individuals who not only clicked on the ad but also filled up the form. In other words, it is the number of leads generated by the campaign. It should be remembered in this context that conversion includes only those people who finished the form and not those who called up after arriving on the site. Thus, the actual rate of conversion can be much higher.

• COST PER CONVERSION: As the phrase suggests, this denotes an average cost of all generated conversion based on the number of conversions and the total cost.

Should I just focus on Organic Advertising or PPC

Advertising or Both?

It can take quite a lot of time and effort to rank well in the

Organic section of Google. Depending on your website,

search engines may only look at it every few months which

means that the content and link building that you’re doing

to improve your Organic ranking will not take effect

immediately. And even when your pages are found and

indexed they still may not show on the first page. I do

highly recommend that link building and website

optimization still be part of your website development but if

you want to get things happening straight away or want to

be on the front page of Google for your target market, then

PPC advertising is the way to go.

How much does it cost to be number one in your market with Google Adwords?

The cost and position of your PPC advertising depends on your keywords, your ad and your landing page. The more optimized your ad and landing page, the cheaper it will be for your PPC ad. This is because Google will see the relevance of your ad and rank it higher then other ads because of its content, but if your landing page has nothing related to your ad or keywords, or is a small page with not much information on it, you will have to pay more for your PPC Adwords Campaign. Also if your landing page on your website is a general information page only and doesn’t relate to your ad then you’ll lose your visitors because it is not what they were searching for therefore loosing you money.

The benefits of PPC

With pay per click advertising, your ad is shown thousands

– hundreds of thousands of times and after not too long

seriously millions of times but you only pay when someone

clicks on your ad and is taken to your website.

If you’re a small business that sells hardware, obviously

you don’t need to advertise to the world – with Google

Adwords you can target your local community, that way

you’re only paying when people within a certain radius of

your location click on your ad.

If you would like to know more about PPC Advertising,

require a quote or just have some questions then please

feel free to contact me.

• Your account will be managed by a skilled team of

professionals, Everything will be handled by us on your

behalf; you just have to set it and we will take care of the

rest. You will receive reports on a monthly basis outlining

every detail including any alterations, changes or results

Contact Us

My Self Martin Astern SEO & PPC Professional. My Aim is

to become a better Market Founder.

Email Me: martinastern2012@gmail.com

Website: www.ppctutorial.wordpress.com

Twitter: @martinastern

Thanks of…………