google adwords campaign case study small business

8/14/2019 Google Adwords Campaign Case Study Small Business

1/15

2/23/09 - 3/16/09 (after

30 days of new campaign)

Direct Traffic Non-paid Search Traffic Paid Search Traffic Referral Traffic

Visits 785 984 414 770

Pageviews Per Visit 4.32 4.29 5.31 3.78

Avg. Time on Site 3:36 2:49 2:56 2:09

Bounce Rate 33.89% 40.14% 35.02% 49.09%

Total Conversions 34 47 19 32

Goal Conversion 4.33% 4.78% 4.59% 4.16%

Traffic Sources

Direct Traffic: Visitors who enter nameblocked.com directly into their web browser

Non-Paid Search Traffic: Visitors who clicked on organic listings in the search engine results

Paid Search Traffic: Visitors who clicked on Google AdWords sponsored listings

Referral Traffic: Visitors who were referred to the site via theknot.com, brides.com, etc.

For comparison purposes, I only used the sample set of data after goal conversion had been

added to Google Analytics on 2/23/09.


2/15

- Paid search traffic represents the smallest traffic source tonameblocked.com


3/15

- Visitors from Paid Search Traffic viewed more pages on average than anyother traffic source


4/15

- Visitors from Paid Search Traffic spent more time on average atnameblocked.com than any other non-direct traffic source


5/15

- Visitors from Paid Search Traffic were less likely to bounce than from anyother non-direct traffic source


6/15

-Paid search traffic represents the smallest conversion source which isconsistent with visit numbers


7/15

- Visitors from Paid Search Traffic were more likely to convert than those fromreferring sites or walk-in traffic


8/15

Client's old Google maps listing had the wrong phone number as of 1/29/09:

Why this is important: It is important that businesses keep their contact information

updated so that Google can attribute relevant reviews and content.


9/15

Client's new Google maps listing has the correct address and phone number as of

3/15/09:

Why this is important: Google tries to display the most valid data possible and when

addresses or phone numbers conflict, it is more difficult to attribute reviews and is

also likely to hinder rankings.


10/15

Client's old Google maps listing did not have all of the correct business types

associated with it and was less like to rank high for the search keywords here, mi as

of 1/29/09.

Why this is important: Adding as much data as possible into the business profile helps

the listing to rank higher for relevant searches as well as have as many reviews

associated as possible.


11/15

Client's new Google maps listing has a higher rank for the query as of 3/15/09:

Why this is important: Even though Client's Category is keywords here, Google

chooses the categories at random for businesses in more than one category.


12/15

Client's old yelp.com listing had the wrong address and phone number as of 1/29/09:

Why this is important: This is the number 4 organic listing for the query keywords

here on Google. I submitted the change of address request on 1/30/09 and it took amonth before the listing was changed.


13/15

Client's new Yelp.com listing has the correct address and phone number as of

3/15/09:

Why this is important: This is the number 4 organic listing for the query clients

keywords here on Google. Going forward, the other websites that often crawl Yelpwill now have the correct contact information on their pages as well.


14/15

OH Bounce Rate Issues?

The clients site already had a fairly low bounce rate. In the

short time we collected data after improving the adwords

campaign, his bounce rate went down 17%.


15/15

Need Help & Proof it Helped?

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Most adwords campaigns can be re-worked for $500 or less with savings andpositioning improvements being realized within days.

Email Dan Nichols [email protected] or call248-541-0250

google adwords campaign case study small business

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