green hectares rural tech workshop - google adwords campaign

Download Green Hectares Rural Tech Workshop - Google Adwords Campaign

Post on 14-May-2015




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A brief presentation describing how a Google AdWord campaign can be developed for a business


  • 1.Google AdWord Campaigns

2. THESE MATERIALS ARE COPYRIGHTED WITH ALL RIGHTS ARE RESERVED. THIS DOCUMENT MAY NOT IN WHOLE OR IN PART BE COPIED, PHOTOCOPIED, REPRODUCED, OR REDUCED TO ANY ELECTRONIC MEDIUM OR MACHINE-READABLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHYR SOFTWARE TRAINING LTD. AND GREEN HECTARES CORP. ANY SOFTWARE, COMPUTER, AND PRODUCT NAMES MENTIONED ARE MANUFACTURER AND PUBLISHER TRADEMARKS AND ARE USED ONLY FOR THE PURPOSE OF IDENTIFICATION. Microsoft, Explorer, Outlook,Windows ,are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners. 3. What are Google AdWords? Automated Auction Searched Keywords appear under SponsoredLink section 4. How does it work? Crawlers sent to scan your website Google determines best placement 5. AdWord TerminologyGoogle keeps a full glossary of AdWordterminology.Here are a few useful ones to know: 6. Create a Google AdWord AccountIf you already have a gmail account then youwill be able to use that as your AdWordaccount as well. 7. Create Your First Campaign1. Choose your budget2. Create your ads3. Select Keywords that match your ads to potential customers4. Enter your billing info 8. Campaign Settings Audience Networks Daily Budget CPC Bids 9. AdsHeres how an AdWords text ad will look:Advertise with GoogleWant fast results? Create your ad campaign today! 10. Activating Your Account and Signing In 11. Sections of Your AccountThere are 6 main sections or tabs to your account. 12. Account Organization Your account is organized into 3 levels 13. AdWords Structure 14. Structure Tips Name campaigns appropriately Split campaigns into Ad groups Use one theme per campaign Aim for a minimum of 3 ad groups 15. Structure Exercise Name your campaign Create Ad groups 16. Keywords Tightly themed Small group vs. large group Easier Ad writing 17. Match Options When will Ads be displayed Broad Match Negative Match 18. Keyword Tips Step into your customers shoes Match keywords to Ads text Use Google keyword tool Regularly review keywords Use negative keywords 19. Ads Differentiate yourself from competitors Grab attention Create different Ads for different Ad groups Focus on the product that is being sold notgeneral company information 20. Success Successful: Create description specific to whybuying from company is beneficial Successful: Call to Action Unsuccessful: Do not create a generaldescription or one that does not include a callto action 21. Success Link to specific page Successful: Unsuccessful: 22. Targeted Ad Tips Use keywords in Ads Include specials Call to action Direct users to relevant pages on site 23. Content Network Ads show up in search results as well aswebsites using Adsense Good method to generate more Ad listings 24. Setting Goals Differs from company to company What is the goal? Sign up? Purchase? Traffic? 25. Setting Goals Keyword Status Eligible status Average Position 11 ads shown 26. Setting Goals Quality Score Score that is given to each keyword 27. Further InformationGoogle has many comprehensive guides and videos at your disposal.