Law Firms: How to 4x Your Google AdWords Campaign ROI

Download Law Firms: How to 4x Your Google AdWords Campaign ROI

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InnoVitaesGoogle AdWords Lead Generation System For LawyersThe Most Advanced & Result-Driven Revenue Generating Service Available The #1 way to generate HIGH QUALITY internet leads (that turn into clients) for your law practiceWhat Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.* The #1 way to generate HIGH QUALITY internet leads (that turn into clients) for your law practice How you can have these high quality leads coming in the door in 48 hours or less. (With just a couple hours of work!)What Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.*- How you can track your ROI down to the penny so you have real and measurable results and so you always know your EXACT cost per lead.What Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.*- How you can track your ROI down to the penny so you have real and measurable results and so you always know your EXACT cost per lead.- How you can test this method on a very small scale (literally for a couple hundred bucks) to confirm it works and then scale up MASSIVELY once you see the results for yourself.What Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.*- The biggest mistakes that both lawyers and ad agencies make when trying to have success with this method of lead generationWhat Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.*- The biggest mistakes that both lawyers and ad agencies make when trying to have success with this method of lead generation- Examples of actual ads and high converting lead generation pages so you can see what they look like!What Youre About To LearnCopyright 2015 InnoVitae All Rights Reserved.*- How to SPY on your competitors and find out their best performing ads, keywords, landing pages, and their ad spend budget- How to use Facebook video advertising to double or triple your results with proprietary click to call technologyWhat Youre About To LearnCopyright 2016 InnoVitae All Rights Reserved.*Write this down and think about this logically...If your Law Practice was to be shut down next week if you dont get some new leads...How would you go about generating new leads (that turn into clients) for your business FAST?Well get back to this question in a moment...First things first... Lets cut through the hypeAnd get to the REAL Question at hand...Copyright 2016 InnoVitae All Rights Reserved*15-Year Systems Optimization SpecialistDeveloped ANNs to Optimize ProcessesSold Software Company in 2007 for 10 FiguresAdWords Consultant & Expert Since 2007SEO Consultant Since 2007Consulted for YouTube and Other Fortune 500 CompaniesDeveloped the AMG Social Media SystemDeveloped New SEO Program Using ANNsVisit My Linked-In Profile For More InfoWho is Joseph Conroy?Copyright 2016 InnoVitae All Rights ReservedSearch Google for Best SEO VideoIf your Law Practice was to be shut down next week if you dont get some new leads...How would you go about generating new leads (that turn into clients) for your business FAST?So Lets Get Back To The Million Dollar Question...Copyright 2016 InnoVitae All Rights ReservedI really want you to think about this logically. Put all the hype and everything youve heard from every guru aside... And ask yourself this question what would you do?* Newspaper Ads (Outdated and go stale)Lets Look At What Many Lawyers Try...Copyright 2016 InnoVitae All Rights Reserved* Newspaper Ads (Outdated and go stale) Billboards (Expensive and go stale)Lets Look At What Many Lawyers Try...Copyright 2015 InnoVitae All Rights Reserved* Newspaper Ads (Outdated and go stale) Billboards (Expensive and go stale) TV (VERY Expensive and low ROI)Lets Look At What Many Lawyers Try...Copyright 2016 InnoVitae All Rights Reserved* Newspaper Ads (Outdated and go stale) Billboards (Expensive and go stale) TV (VERY Expensive and low ROI) Radio (Outdated)OR...Lets Look At What Many Lawyers Try...Copyright 2016 InnoVitae All Rights Reserved*- Newspaper Ads- Billboards TV Radio GOOGLE (Note: This is NOT about SEO or Maps or Google Places)QUESTION: What is the biggest difference between Google and all the others?Lets Look At What Many Lawyers Try...Copyright 2016 InnoVitae All Rights Reserved*In a moment Im going to share with you the #1 way to generate TONS of high quality leads via Google & Facebook in 1 week or less......And youll learn EXACTLY why many Lawyers dont succeed with it but how you CAN (after you see what Im about to show you) Generating Leads via GoogleCopyright 2015 InnoVitae All Rights ReservedWhen a client is searching on Google... they are a RED HOT lead that is searching, finding, and calling YOU!They have already taken an action and are MUCH closer to becoming a client than someone that you Interrupt with advertising (like Billboard, TV, etc.)Why Google Is KINGCopyright 2016 InnoVitae All Rights ReservedWhy Lawyers Simply CANT Ignore Google AnymoreCopyright 2016 InnoVitae All Rights ReservedCopyright 2016 InnoVitae All Rights ReservedWhy Lawyers Simply CANT Ignore Google AnymoreFacebook 2014 Ad Revenue: $ 12.84 BillionFacebook racked up $3.203 billion in revenue with a $0.43 EPS in Q3 2014. Total user count grew 2.27 percent to 1.35 billion monthly users.Facebook Advertising & Conversions Are Improving DramaticallyCopyright 2016 InnoVitae All Rights ReservedSource: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/The social network counts 864 million daily users and 703 million mobile daily users. Facebook now has 456 million mobile-only users, up 14.2 percent from 399 million last quarter to make up one-third of Facebooks user base.Facebook Advertising & Conversions Are Improving DramaticallyCopyright 2016 InnoVitae All Rights ReservedSource: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/SEO is a good LONG-TERM investment, but there is only 1 way to generate HIGH QUALITY leads in less than 1 week, and be at the top of Google for HUNDREDS of different keywords and keyword variations...The #1 Way To Generate High Quality Leads(That Turn Into Clients) In 1 Week Or LessCopyright 2016 InnoVitae All Rights ReservedGoogle Adwords is the greatest advertising platform/channel EVER created (To Date)...PPC = Pay-Per-ClickYou ONLY pay when someone clicks on your ad! Before this people used to charge per impression which was AWFUL (Your local news web sites still do!)The Answer Is Google Adwords (GooglesPPC Advertising Platform)Copyright 2016 InnoVitae All Rights ReservedAds Seo Ads Ads #1) No Landing Page or Awful Landing PageWhy Many Lawyers Dont Have Success With Google Adwords...Copyright 2016 InnoVitae All Rights Reserved#1) No Landing Page or Awful Landing Page#2) Horrible Ads with low Click-through RatesCopyright 2016 InnoVitae All Rights ReservedWhy Many Lawyers Dont Have Success With Google Adwords...#1) No Landing Page or Awful Landing Page#2) Horrible Ads with low Click-through Rates#3) Bad campaign setupCopyright 2016 InnoVitae All Rights ReservedWhy Many Lawyers Dont Have Success With Google Adwords...When I take on a client that is already running Google Adwords, I can often DOUBLE their conversion just by creating a good high-converting landing page.A Good Landing Page Can INSTANTLY Double Your LeadsCopyright 2016 InnoVitae All Rights ReservedExample Of A Real (And AWFUL) Landing Page---------------Copyright 2016 InnoVitae All Rights ReservedLocal Business Landing PagesCopyright 2015 InnoVitae All Rights ReservedAnd the best part is that when you have a high Click-through Rate, your cost per click goes down DRAMATICALLY..GOOGLE REWARDS YOU FOR HAVING HIGH CONVERTING ADS!So if you double your Click-through Rate, not only are you getting twice as many potential leads, youre also paying a lot less per click!A High Converting Google Ad (High Click-throughRate) Can Also Instantly Double Your LeadsCopyright 2016 InnoVitae All Rights ReservedVs.Good Ad vs. Bad AdA Good Ad Could Instantly DOUBLE Your LeadsCopyright 2016 InnoVitae All Rights Reserved*10,000 ImpressionsNormal Local Business:1.5% CTR on Ad5% Conversion on Landing Page= 7.5 Leads How you can get 4X:3% CTR on Ad10% Conversion on Landing Page= 30 LeadsHow We Get Great ResultsCopyright 2016 InnoVitae All Rights ReservedIf you dont know which keywords and which ads are bringing you the most CONVERSIONS then you are flying blind!Most Adwords Advertisers Are Flying Blind! Copyright 2016 InnoVitae All Rights ReservedIn Order To Accurately Know Your Cost Per Conversion For Every Keyword And Ad (So You Can See What Is Performing And What Is Not And Fine Tune Your Campaign Accordingly)...You Must Have A DYNAMIC Conversion Call Tracking System In Place.The Answer Is DYNAMIC Conversion Call Tracking...Copyright 2016 InnoVitae All Rights ReservedEvery Time Someone Clicks On Your Ad And Gets Dropped On Your Landing Page The System Dynamically Inserts A Unique Tracking Number On To Your Page...(You Can Choose To Have Local Numbers Or Toll Free Numbers)How Does DYNAMIC Conversion Call Tracking Work?Copyright 2016 InnoVitae All Rights ReservedThen When Your Prospect Calls You Via The Dynamically Inserted Phone Number On Your Landing Page Or Web Site...It Pushes Back Into Your Adwords Account In REAL-TIME As A Conversion So You Can See EXACTLY Which Keywords And Ads Are Generating The Calls!!!Copyright 2016 InnoVitae All Rights ReservedHow Does DYNAMIC Conversion Call Tracking Work?You Will Soon Have Enough Data To Know Which Keywords And Ads Are Performing And You Can Pause The Ones That Are Not Converting Well For You!And You Will No Longer Be Leaving Money On The Table And Running Inefficient Campaigns!Now You Can Fine Tune Your Campaign And DRAMATICALLY Increase Your ROI!Copyright 2016 InnoVitae All Rights ReservedYou MUST Be Tracking Phone Call Conversions In Order To Know Your Cost Per Conversion For Every Keyword & AdKeyword Paused -$2,980 Spent &ZERO ConversionsFor This Keyword$2,276 Spent &9 ConversionsFor This KeywordMake sure you let them know this was for a personal injury lawyer in a very competitive city and that in most areas of the law the cost per lead and per click will be MUCH less. Family Law and Immigration leads could be $40 a lead or less in some cases*With Call Conversion Tracking You Can Tell If Mobile Traffic Is Profitable Or If You Are Throwing Your Money Away!Then You Can Adjust Your Mobile Bid AccordinglyCopyright 2016 InnoVitae All Rights ReservedMake sure you let them know this was for a personal injury lawyer in a very competitive city and that in most areas of the law the cost per lead and per click will be MUCH less. Family Law and Immigration leads could be $40 a lead or less in some cases*Testimonials / ReferencesCopyright 2016 InnoVitae All Rights ReservedOur visibility rate went from 11 to 34% and we are getting very strong leads and conversion rates. Joseph at InnoVitae is a SEO expert, very proactive, takes initiative, and always give us just the right advice to push our results to the next level. - Dmitry KhodarenokWe've seen great results since their SEO work, with web traffic having more than doubled in the last year, as well as a substantial increase in organic search traffic. Our top 10 keywords increased in google by 348%! and it has maintained at that level. Highly and unequivocally recommended! -Erin OliverJoe is a really smart individual who knows SEO and social media very well. -Alessandro MastronardiGo to Linked-In profile to read more: Joseph Conroy Lead GenerationTestimonials / ReferencesCopyright 2016 InnoVitae All Rights ReservedIt's important that I team up with someone that specializes in various areas such as SEM, SEO and Video MarketingWhat I appreciate most in hiring Joseph for various projects is his continual efforts to optimize our sites. He also finds ways to get the most out of your daily budget, instead of spending hundreds of hours learning the entire system of SEM and Analytics and then countless hours per month reviewing and optimizing my account, I made the best decision of my career in hiring Joseph for various assignments. Recommendation Well Deserved!! -Eric Christopher RushJoe brings unmatched enthusiasm and energy to every engagement. He exhibits a true investment in his clients and seeks to optimize every opportunity for the client's benefit. In addition to a vast knowledge around SEO marketing, Joe seeks to optimize all areas of marketing whether PR, events, webinars, videos, etc. He is further guided by a genuine care for people and a warm personality, allowing him to quickly ingratiate himself to others. Joe brings the charisma and attitude that is so critical when considering outside expertise. -Kelley BrooksStep 1: We will create a high converting landing page for you based on a proven high-converting template that consistently gets results for LawyersWould You Like New High-Quality Leads From Google?Copyright 2016 InnoVitae All Rights ReservedRemember, a landing page could double your conversion which could literally make or break your campaign. We create your landing page based on a proven high converting template.Would You Like New High-Quality Leads From Google?Copyright 2016 InnoVitae All Rights ReservedStep 2: We will do extensive keyword research and setup a Google Pay-Per-Click campaign with multiple different ad groups (each with different keyword groupings and different ads) Would You Like New High-Quality Leads From Google?Copyright 2016 InnoVitae All Rights ReservedStep 3: Split-Test Multiple Ads To Get You The Most Leads And The Cheapest Cost Per Click Would You Like New High-Quality Leads From Google?Copyright 2016 InnoVitae All Rights ReservedFor each ad group I will split-test multiple ads, thereby finding the ad that gets the highest number of clicks. This will get you more leads, and in addition, Google rewards people who get a high Click-through rate by giving you a lower cost per click.*Step 4: Ongoing Testing, Tweaking, And Optimization Of Your Campaign To Continue To Increase The Number Of Leads You Receive And Lower Your Cost Per Conversion / LeadWould You Like New High-Quality Leads From Google?Copyright 2016 InnoVitae All Rights ReservedEvery month I will analyze all of the keywords and ad Click-through data very carefully, and will make the necessary tweaks and improvements to ensure your account continues to improve instead of decline.*#1) Someone that clicks on your Google ad will call the phone number on the landing page for a free consultation There Are 2 Ways You Receive The LeadsCopyright 2016 InnoVitae All Rights Reserved*#2) If they dont call, the prospect may enter their information in the form on the landing page for a free consultation, and you will immediately be emailed their contact information. There Are 2 Ways You Receive The LeadsCopyright 2016 InnoVitae All Rights Reserved*Initial setup fee plus first 30 days of managing the campaign: $1,900First 30 days include:Landing page copywriting and creation of your landing page, keyword research, campaign setup, ad writing and split testing multiple ads in each ad group to find your winning ads, and managing the entire campaign for the first 30 days. Your InvestmentCopyright 2016 InnoVitae All Rights Reserved*After the first 30 days if you choose to continue, the monthly management fee is 20% of your google ad spend with a minimum monthly management fee of $995 per monthYour InvestmentCopyright 2016 InnoVitae All Rights Reserved*Keep in mind that if you are spending more, it is only because you are getting such great results that you instruct me to raise your budget. Which would mean that you are getting lots of new clients and your business is growing.Your InvestmentCopyright 2016 InnoVitae All Rights Reserved*So as you can see our interests are aligned here. The more new clients you get, the more you will see the value and want to re-invest. Thus I am completely motivated to get you extraordinary results. That is my goal. Your InvestmentCopyright 2016 InnoVitae All Rights Reserved*If you are ready to get started or would like to speak with me to get your specific questions answered, email me at jconroy@innovitae.net or call me at 207-809-9075Your InvestmentCopyright 2015 InnoVitae All Rights Reserved*First 10 Candidates to Sign Up ReceiveCopyright 2016 InnoVitae All Rights Reserved(1) 60 Second Review CommercialProfessional Onsite Spokes PersonFully Branded & Optimized For ConversionsOptimized YouTube SetupSocial Media SyndicationSame SEO System That Is Currently Out Performing DropBoxUses proprietary Neural Network Clustering System(1) Regional Press Release / month Position you as the local expert and celebrityGreat for SEO & Referral Traffic1,200 News and Media Sites + AMG(20) High-Value Keywords into our SEO programSame system That Is Currently Out Performing DropBoxUses proprietary Neural Network Clustering System(1) Medical type professional & responsive Word Press themeVery clean and professionalIncludes our recommendation of plugins after 6 years of analysis$ 500 / Month Value$ 500 / Month Value$ 100 Value$ 1,000 / Month Value*First 10 Candidates to Sign Up ReceiveCopyright 2016 InnoVitae All Rights ReservedWebsite SEO AuditProvides overall analysis and recommendations; 30+ pages35% discount on other InnoVitae servicesSEO Facebook AdvertisingPinterest AdvertisingSocial MediaSMS Marketing$ 250 Value$ 2,350 Total ValueBeing Where Your Clients Are (Facebook), and offering your services to them increases your practices patient retention rate, which improves your Patient Lifetime Customer Value(L.C.V.) *60 Second Review CommercialCopyright 2016 InnoVitae All Rights Reserved*Regional Press ReleasesCopyright 2015 InnoVitae All Rights Reserved*SEO Performance SnapshotCopyright 2016 InnoVitae All Rights Reserved*SEO Performance Snapshot Linked-InCopyright 2016 InnoVitae All Rights Reserved*SEO Performance Snapshot Linked-InCopyright 2016 InnoVitae All Rights Reserved*Legal Themed Word Press TemplateCopyright 2016 InnoVitae All Rights Reserved*SEO Audit ReportCopyright 2016 InnoVitae All Rights Reserved*Interested? Want to Learn More?We Are Seeking 10 Candidates Copyright 2016 InnoVitae All Rights ReservedWe Are Seeking 10 Candidates To Work With Us. We Are Only Working With One Candidate Per Zip Code Area.Please go here at complete this form : http://innovitae.net/sign/.If You Are One of the First 10 In Your Industry We Will Provide the Details of the Program to You.If You Are Not One of The First 10 For This Program. We Will Put You On the Waiting List. We Should Be Able to Get You Into The Program in About a Months Time.If You Are On The Waiting List, You May Want to Consider Another Program We Have.What You Will Receive by Joining the Facebook Click-to-Call Mobile Video ProgramCopyright 2016 InnoVitae All Rights ReservedComplete AdWords Mobile & Desktop Advertising SystemCampaign, Ad Sets, and Ads Setup, Manage & OptimizeCustom Branded VideoKeyword Research and Audience Demographic AnalysisMulti-Ad Split TestingCall TrackingMonthly Regional Press ReleasesWritten by National Press WriterDistributed to 1,200 News & Media OutletsPress Release Pickups Are Sent to AMG 10k SocialIncludes Images, Video and Links Back to Your WebsiteLots of Referral Traffic OpportunityYou Are Seen As The AuthorityWhat You Will Receive by Joining the Facebook Click-to-Call Mobile Video ProgramCopyright 2016 InnoVitae All Rights Reserved(20) High-Value Local Keywords Optimization / MonthSame System That Is Used to Out Rank DropboxWeekly Ranking ReportsAdditional Source of Clients for YouSEO Audit & Analysis of Your WebsiteSame Audit Process Which is Used for Billion Dollar Companies. Identify Server Issues & Bottle NecksIdentify Google Rank-Crippling IssuesPrioritized List of Actions to TakeSome Websites See a 20% Increase in Traffic After Implementing RecommendationsWhat You Will Receive by Joining the Facebook Click-to-Call Mobile Video ProgramCopyright 2016 InnoVitae All Rights Reserved(1) Mobile Ready Word Press ThemeTop-Notch DesignMost Editing and Design Can Be Done Without CodingFully Responsive & Mobile ReadyHigh Converting Landing PagesWebsites Like These Have Increased Conversions by 35%Exclusive 35% Off On Any Other InnoVitae ServicesYouTube Advertising Get 2,000 to 10,000 Geo-Targeted Views , On Top Of Other Related & Non-Related Videos Which Receive Millions of Organic Searches & Views Each Month for $ 100. What You Will Receive by Joining the Facebook Click-to-Call Mobile Video ProgramCopyright 2016 InnoVitae All Rights ReservedExclusive 35% Off On Any Other InnoVitae Services (Contd)Pinterest Advertising Complete campaign design, setup, and optimization. 35% discount includes image design(s), split testing.Google AdWords Advertising Complete campaign design, setup and optimization. Text and Images. After analysis, will guarantee performance gains if you have an existing account. Will provide 35% discount on high converting landing page. Text Message Marketing Complete setup of and training on system. You will be able to send out text messages to your clients Great for filling in gaps in appointment schedules with flash specials, or reducing aged inventory. What You Will Receive by Joining the Facebook Click-to-Call Mobile Video ProgramCopyright 2016 InnoVitae All Rights ReservedExclusive 35% Off On Any Other InnoVitae Services (Contd)Automated Marketing System (AMS)Fully Customized Contact/Lead Management SystemFully Customizable PBX Style Phone SystemOutbound Call Management System & DialerInbound and Outbound Call Recording & TrackingAutomated Data Collection For Inbound CallsSMS Marketing SystemAutomated SMS Data collectionMass Email Marketing SystemThe AMS system works great for handling leads coming from the Facebook Click-to-Call Mobile Video Marketing program. The AMS system is also designed for automating Lost Patient Recovery programs.First 10 Candidates to Sign Up ReceiveCopyright 2016 InnoVitae All Rights Reserved(1) 60 Second Review CommercialProfessional Onsite Spokes PersonFully Branded & Optimized For ConversionsOptimized YouTube SetupSocial Media SyndicationSame SEO System That Is Currently Out Performing DropBoxUses proprietary Neural Network Clustering System(1) Regional Press Release / month Position you as the local expert and celebrityGreat for SEO & Referral Traffic1,200 News and Media Sites + AMG(20) High-Value Keywords into our SEO programSame system That Is Currently Out Performing DropBoxUses proprietary Neural Network Clustering System(1) Legal type professional & responsive Word Press themeVery clean and professionalIncludes our recommendation of plugins after 6 years of analysis$ 500 / Month Value$ 500 / Month Value$ 100 Value$ 1,000 / Month Value*First 10 Candidates to Sign Up ReceiveCopyright 2016 InnoVitae All Rights ReservedWebsite SEO AuditProvides overall analysis and recommendations; 30+ pages35% discount on other InnoVitae servicesSEO Facebook AdvertisingPinterest AdvertisingSocial MediaSMS Marketing$ 250 Value$ 2,350 Total ValueBeing Where Your Clients Are (Facebook), and offering your services to them increases your practices patient retention rate, which improves your Patient Lifetime Customer Value(L.C.V.) *InnoVitae FB Mobile Ads GuaranteeCopyright 2016 InnoVitae All Rights ReservedAnytime during the first 7 days of the service if any refund you request will be 100% refunded.After the first 7 days and prior to the 30th day (from date of payment), you will receive a $ 1,000 refund. After the first 10 days we will have financially committed / delivered the (a) 60 Second Review Commercial & (b) Regional Press Release. After the first 30 days, the service is provided month-to-month, and you can cancel anytime.You get to keep all the 60 Second Review Commercials & Press Releases If you cancel mid-month, and have prepaid, we will refund the prepaid amount. *Sign-Up Now 10 Candidates Max.Copyright 2016 InnoVitae All Rights ReservedPlease go here at complete this form : http://innovitae.net/sign/.If you have questions email me (Joe) directly: jconroy11@gmail.com*.*.*.*.*.*.*.**I really want you to think about this logically. Put all the hype and everything youve heard from every guru aside... And ask yourself this question what would you do?*******Make sure you let them know this was for a personal injury lawyer in a very competitive city and that in most areas of the law the cost per lead and per click will be MUCH less. Family Law and Immigration leads could be $40 a lead or less in some cases*Make sure you let them know this was for a personal injury lawyer in a very competitive city and that in most areas of the law the cost per lead and per click will be MUCH less. Family Law and Immigration leads could be $40 a lead or less in some cases*For each ad group I will split-test multiple ads, thereby finding the ad that gets the highest number of clicks. This will get you more leads, and in addition, Google rewards people who get a high Click-through rate by giving you a lower cost per click.*Every month I will analyze all of the keywords and ad Click-through data very carefully, and will make the necessary tweaks and improvements to ensure your account continues to improve instead of decline.*********************