google adwords campaign- skillpoint alliance/central texas first

7/31/2019 Google AdWords Campaign- Skillpoint Alliance/Central Texas FIRST

1/19

Iooika MhYorhs Dmgpmliecor

sblkkpolet

mkklmeda

Gmy =9, 6:=6


2/19

6

Xamg Gagfars0

Gmrlm Mrmlzm

Mgmkla Fmrrms

Bmykm Imrdlm

Frlme Gakkar


3/19

4

Xmfka oc Doetaets

Iooika MhYorhsZra-Dmgpmlie Ttrmtaiy......8

Dklaet Ovarvlaw.......8Dklaet Zroclka.8Gmrbat Memkysls....8Durraet Gmrbatlei.1Doedkusloe...1

Zroposah MhYorhs Ttrmtaiy..1

Zost-Dmgpmlie Vaport...>Axadutlva Tuggmry.....>

Dmgpmlie Ovarvlaw.............>Bay Vasukts......>Doedkusloes & Vadoggaehmtloes.......>

Lehustry Dogpoeaet........Doedkusloe..=


4/19

8

Zra-Dmgpmlie Ttrmtaiy

Dklaet Ovarvlaw

Dklaet Zroclka0 Kodmtah le tna namrt oc Howetowe Mustle, Tblkkpolet Mkklmeda wms couehah le

=


5/19

1

tnay raky oe Cmdafoob meh Xwlttar. Xnay mkso saeh a-gmlk fkmsts out to pmraets, vokuetaars,

spoesors meh domdnas. Tblkkpolet hoas spaeh goeay oe wafslta gmletaemeda, wnldn dme rmeia

crog $=:: to $1:: hokkmrs m yamr.

Xna agpnmsls oe lgprovlei TXAG ahudmtloe stmrtah to proklcarmta emtloemkky le 6::3

wnae tna QT smw m kmdb oc procldlaedy mgoei stuhaets le TXAG clakhs. Xnls doedaetrmtloe oe

ahudmtloemk proirmgs cor stuhaets ls stlkk m gmturlei gmrbat fut nms saae iramt irowtn le

Mgarldme sdnooks meh doggueltlas. Bay dnmrmdtarlstlds oc tnasa ahudmtloemk proirmgs ledkuha2

nmehs oe axparlaeda, dramtlva meh lgmilemtlva stuhaet-hrlvae/gaetor-suparvlsah pro`adts, meh

doetleuous aedourmiagaet oc irowtn. Mddorhlei to tna Occlda oc Tdlaeda meh Xadneokoiy

Zokldy, le 6:=4 tna fuhiat cor TXAG rakmtah proirmgs wms ledramsah to $4 flkkloe. Mktnouin

stmrtlei m TXAG ahudmtloemk proirmg dme fa hlccldukt fadmusa oc tna vmrlaty oc proirmgs mkramhy

mvmlkmfka, tnls lehustry ls eot saae ms dogpatltlva sleda mkk proirmgs strlva to ramdn tna smga

iomk.

Durraet Gmrbatlei0 Xna DXC wafslta ls prlgmrlky vlsltah fy prospadtlva/durraet domdnas,

vokuetaars, pmraets meh spoesors cor imtnarlei meh hlstrlfutlei lecorgmtloe. Xna haslie meh

doetaet oc tna wafslta ls vary stroei le aklglemtlei doecusloe cor vlawars meh gmblei lt amsy cor

vokuetaars to cleh tna lecorgmtloe eaahah. Oea wambeass, tna eaws tldbar oe tna croet pmia

hoaset mkwmys nmva radaet eaws, aspadlmkky hurlei tna occ-samsoe. M sadoeh wambeass ls tnmt tna

slta kmdbs letarmdtlvlty. Lt ls m dnmeeak cor tna orimelzmtloe to tmkb to tna usar, fut eot m pkmda

cor tna usar to tmkb fmdb. Kmstky, spoesors oeky nmva m sgmkk prasaeda oe tna slta, oe tna pmias oc

tna lehlvlhumk dogpatltloes tnmt tnay spoesor. Xna DXC wafslta radalvah m 6 out oc =: oc Iooika

ZmiaVmeb.

Doedkusloe0 Oea leslint imleah crog Iooika Memkytlds ls tnmt durraet vlsltors oc tna DXC

wafslta mra paopka mkramhy cmglklmr wltn tna DCX proirmgs. Xnaracora, oea oc our gmle iomks ls

to usa MhYorhs to ledramsa trmccld to daetrmktaxmsclrst.oricrog vlsltors wno mra eot cmglklmr wltn

tna proirmg. Our MhYorhs dmgpmlie wlkk dmpltmklza oe tna letarmdtlva dogguelty doedaetrmtah

le Daetrmk Mustle wno mra kooblei cor ahudmtloemk proirmgs cor tnalr dnlkhrae fut mra eot axmdtky

mwmra oc Daetrmk XaxmsCLVTXmeh tnalr rofotlds dogpatltloes.

Zroposah MhYorhs Ttrmtaiy

Xna cour dmgpmlies meh courtaae Mh Iroups wlkk fa usah to frlei vmrlah muhlaeda mttaetloe to


6/19

3

tna Daetrmk XaxmsCLVTXwafslta. Daetrmk XaxmsCLVTXls m railoemkky fmsah eoe-proclt, tnus

wa dramtah tna samrdn targs to fa snowe oeky cor tna Mustle, Tme Gmrdos, meh Tme Metoelo mram2

tnls mkso ledkuhas m caw sufurfs. Xna @r. CKK, CKK meh CXD dmgpmlies wlkk mttrmdt pmraets meh

domdnas wno mra kooblei to iat tnalr dnlkhrae gora levokvah wltn sdnook. Xna Sokuetaar

dmgpmlie wlkk mttagpt to kura le potaetlmk vokuetaars letarastah le tadneokoiy. Zaopka, ilrks le

pmrtldukmr, letarastah wltnle tna clakhs oc sdlaeda meh tadneokoiy wlkk fa tmriatah le tna TXAG

dmgpmlie. Amdn oc tna dmgpmlies rackadt hlccaraet sadtloes oc tna wafslta, wnldn mra mkk

lgportmet cor tna eoe-proclt orimelzmtloe to mdqulra gora trmccld fy hlccaraet usars. Xmfka =

hasdrlfas tna dmgpmlies, Mh Iroups, axmgpka bayworhs meh gmtdnlei optloes.

Xmfka =0 Dmgpmlie, Mh Iroup, meh Bayworh Axmgpkas

Eaimtlva bayworhs uerakmtah to our spadlcld proirmgs sudn ms Sax meh sdout wlkk kowar our

mhvartlslei dosts fy oeky snowlei our mhs oe rakavmet samrdnas to our fusleass.

Xmfka 60 Zroposah Dmgpmlie Fuhiat fy Yaab meh Dmgpmlie


7/19

9

Xna fuhiat wlkk fa avaeky mkkodmtah to amdn dmgpmlie fadmusa oc tna wlhaspramh

muhlaeda Daetrmk XaxmsCLVTXls trylei to ramdn. Xna fuhiat wlkk vmry crog Yaab = to Yaab 4

le orhar to imuia wnldn dmgpmlies meh bayworhs mra axadutlei fattar tnme tna otnars. Ms m

rasukt, tna gora suddasscuk dmgpmlies wlkk fa ilvae m kmriar fuhiat le tna kmtar waabs.

Tleda tnls ls tna orimelzmtloes clrst Mhworhs dmgpmlie, meh tlga meh fuhiatmry

rastrldtloes mra tlint, mhs wlkk oeky fa rue oe tna Tamrdn eatworb. Tleda tna mhs wlkk eot rue oe

tna Hlspkmy eatworb, tnara ls eo optloe to tmriat muhlaedas. Fadmusa oc tna cmdt tnmt lts m kow

samsoe cor Daetrmk XaxmsCLVTX, our mh gassmia eo uriaedy, so wa wlkk usa tna stmehmrh

haklvary gatnoh to puksa our gassmia le orhar to hrlva trmccld to tna kmehlei pmia doeslstaetky

tnrouinout tna hmy. Xna bayworh flhhlei strmtaiy mlgs to mdnlava tna of`adtlva oc gmletmlelei m

pmia rmeb oc 3, wnldn fmkmedas tna iomks oc nlin ramdn meh nlin vlslflklty.

Xna uktlgmta iomk oc tna Daetrmk XaxmsCLVTXMhYorhs dmgpmlie ls to irow

pmrtldlpmtloe kavaks meh sustmle orimelzmtloe radrultgaet tnrouin tna kow samsoe, ledramslei

mwmraeass fy hrlvlei eaw, aeimiah trmccld to tna wafslta. Xna dmgpmlie wlkk fa haagah

suddasscuk lc lt gaats tna iomks oc ramdnlei =6 dkldbs meh 6:: lgprassloes par hmy. Xna pro`adtah

DXV oc .:3 gmy saag nlin, fut TXAG ahudmtloe ls m eoe-dogpatltlva lehustry, meh cawar

dnoldas games me ledramsah klbakleass to dkldb oe m rakavmet mh.


8/19

>

Zost-Dmgpmlie Vaport

Dmgpmlie Tuggmry

Dmgpmlie Ovarvlaw0Cor our MhYorhs dmgpmlie, wa ramdnah out to Daetrmk XaxmsCLVTX le

orhar to nakp ledramsa trmccld to tnalr wafslta0 daetrmktxclrst.ori tnrouin m 4-waab parloh crog

Mprlk =4Gmy 8, 6:=6 meh m fuhiat oc $61:. Xna uktlgmta iomk oc tna Daetrmk XaxmsCLVTX

MhYorhs dmgpmlie wms to irow pmrtldlpmtloe kavaks meh sustmle orimelzmtloe radrultgaet

tnrouin tna kow samsoe meh ledramslei mwmraeass fy hrlvlei eaw, aeimiah trmccld to tna wafslta.

Ya astmfklsnah 4 gmle haslrah ofàdtlvas cor our dmgpmlie, m) ramdnlei =6 dkldbs meh 6::

lgprassloes m hmy, f) ramdnlei m DXV oc .:3% meh, d) gmletmlelei me mh posltloe fatwaae =-3.

Our strmtaiy levokvah dramtlei cour dmgpmlies0 @V CKK/CKK, TXAG, CXD, meh Sokuetaars.

Bay Vasukts0Xnrouin tna dmgpmlie, trmccld cor Daetrmk XaxmsCLVTX wms ledramsah fy =:>

dkldbs le ùst 6= hmys hurlei wnmt woukh nmva faae otnarwlsa m skow parloh. Our iomk oc =6

dkldbs par hmy wms eot gat, fut tnls doukh fa mttrlfutah to tna nlin dost oc rakavmet bayworhs hua

to nlin dogpatltloe. Xna Xrmccld Astlgmtor Xook mkkowah us to axdaah our iomk oc 6:: hmlky

lgprassloes, radalvlei 3:8 lgprassloes par hmy. Xnrouin doestmet goeltorlei meh mhùstgaets to

fuhiatlei meh mh dopy, wa gmemiah to iat m fattar DXV ms our dmgpmlie havakopah. Our

fuhiatlei mhùstgaet mkso nakpah our mhs gmletmle me Mvi. Zosltloe oc 6.9. Bayworhs sudn ms

sdlaeda proàdts meh rofotlds suggar dmgps hagoestrmtah to fa suddasscuk cor imlelei fotn

lgprassloes meh dkldbs to tna slta.

Doedkusloes meh Cutura Vadoggaehmtloes0Mktnouin eot mkk oc our ofàdtlvas wara gat, our

tamg haags our MhYorhs dmgpmlie me ovarmkk suddass. Xnrouin our suddassas meh cmlkuras wa

wara mfka to doga up wltn bay leslints mfout tna tmriat muhlaeda oc our dmgpmlie tnmt fadmga oc

vmkua meh wlkk fa oc vmkua to Daetrmk XaxmsCLVTX le tna cutura. Ya radoggaeh DXC gmletmle

MhYorhs le m pukslei gatnoh hurlei tnalr dogpatltloe tlgas or wnae tnay nmva m dkamr dmkk to

mdtloe. Ya mkso hlsdovarah tna lgportmeda oc rakavmedy meh mh dopy to tna suddass oc MhYorhs

dmgpmlies. Vakavmedy mkoei wltn me astmfklsnah dmkk to mdtloe wlkk frlei le gora trmccld to tnawafslta, mkkow cor m gora aeimiah muhlaeda meh provlha m wmy oc gamsuragaet tnrouin

doevarsloe. Clemkky, m gmòr leslint wa imleah crog our dmgpmlie dmga crog our gost

suddasscuk bayworhs meh Mh Iroups. Lt ls dkamr tnrouin nlin lgprassloes meh DXVs tnmt tnara ls

m eaah cor pmraets wno mra le samrdn cor TXAG rakmtah proirmgs, aspadlmkky cor tnalr youei


9/19

$: $: $64.8> $9


10/19

=:

Amdn tamg gagfar wms raspoeslfka cor goeltorlei tna stmtus oc tna dmgpmlie oe m hmlky fmsls.

Vaportlei tooks meh tna Bayworh Xook wara usah le orhar to lhaetlcy mey dnmeias eaahah to

aesura tna suddass oc tna ovarmkk dmgpmlie. Cor tna gost pmrt, gmòr dnmeias wara gmha wltn tna

doesaesus oc mkk tamg gagfars levokvah.

Avoku tloe oc Dmgpmlie Ttrmtaiy0 Yaab OeaFulkhlei Fkodbs0 Hurlei Yaab = oc our

dmgpmlie, wa faime wltn tna fuhiat leltlmkky pkmeeah meh mkk mdtlva Dmgpmlies meh Mh

Iroups. Xna clrst caw hmys stmrtah occ skow oeky kamhlei to m doupka oc dkldbs par hmy. Xnrouin

doestmet goeltorlei wa eotldah m caw oc our bayworhs wara Fakow tna clrst pkmda flh meh

hadlhah, ms m iroup, tnmt tna fuhiat eaahah to fa mhùstah. Xnls wms tna clrst gmòr dnmeia wa

gmha. Our leltlmk fuhiat wms sat too kow cor tna worhs tnmt woukh iat us tna gost lgprassloes, so

wa ledramsah tna fuhiat oc iooh qumklty worhs sudn ms sdlaeda proàdts meh ilrks sdlaeda

proirmgs.Xnls dnmeia kah to me ledramsa le dkldbs meh lgprassloes, aehlei tna waab wltn 64%. Ms m iroup, wa ramklzah tnmt m gmle lssua wltn our

dmgpmlie wms gassmia rakavmedy. Mktnouin wa nmh dramtah vmrlous dmgpmlies wltn smtlscmdtory

Bayworhs, gost wara eot falei dkldbah fadmusa oc tna kmdb oc rakavmedy to our muhlaeda. Cor

axmgpka, wa leltlmkky dramtah me Mh Iroup tmriatah mt dokkaia vokuetaars, fut wltn curtnar

hlsdussloe, wa ramklzah tnmt tna goetns oc Mprlk meh Gmy mra kow le vokuetaar samrdnas cor

dokkaia stuhaets. Xnls progptah our sadoeh gmòr dnmeia to tna dmgpmlie0 pmuslei lrrakavmet

bayworhs meh dramtlei m eaw Mh Iroup, wltn m eaw kmehlei pmia, uehar amdn dmgpmlie wltn m

gora rakavmet gassmia. Gmey oc tna bayworhs uehar our Sokuetaar Dmgpmlie wara pmusah,

mktnouin tna dmgpmlie ltsakc wms eot dogpkataky aklglemtah sleda wa miraah tnmt nmvlei m doupka

oc dkldbs crog tnls woukh eot nurt our fuhiat. Le mhhltloe, Mh Iroups progotlei blhs suggar

dmgps wara mhhah uehar amdn dmgpmlie meh fuhiat wms sat nlin cor tnasa bayworhs, le orhar to

hrlva le gora trmccld. Xnrouin tnls dnmeia, wa smw me ledramsa le lgprassloes fy 6=% meh our

dkldbs fy


11/19

==

ragmlelei $>4 oe our mddouet oe tnosa dmgpmlies tnmt wara holei wakk. Ya ledramsah our flhs

cor dartmle bayworhs, soga up to $8 le orhar to iat m nlinar posltloe cor our mhs. Ya mkso

goeltorah tnosa mhs tnmt wara parcorglei mt fattar rmtas le orhar to rmgp up tnalr craquaedy

snowe gora. Fy Gmy 6eh, our fmkmeda rme out meh wa aehah Yaab 4 wltn 64 gora dkldbs meh

4,>


12/19

=6

suddasscuk to tna dmgpmlie. Crog tna ragmlelei == mdtlva iroups, mkk imleah lgprassloes

tnrouinout tna dmgpmlie, wltn tna kowast falei our Sokuetaars TuggarMh Iroup wltn oeky 1

totmk lgprassloes. Le mhhltloe, 9 out oc our == mdtlva Mh Iroups imleah mt kamst = dkldb. Xnasa

dkldbs dmga crog our dnosae Bayworhs. Xna Bayworh Xook meh Xrmccld astlgmtor wara m iramt

leckuaeda le tna wmy our iroup sakadtah our bayworhs. Ya faime wltn m totmk oc =>> bayworhs

meh m caw eaimtlva worhs. Nowavar, ms tna dmgpmlie doetleuah meh tnrouin goeltorlei, wa

ramklzah tnmt gmey oc our bayworhs wara lrrakavmet meh eot imlelei aeouin lgprassloes.

Xnaracora, wa hakatah or pmusah m caw oc our sakadtah worhs. Le tna aeh, oeky mfout =6 oc our

bayworhs radalvah guktlpka dkldbs meh lgprassloes meh so wa hahldmtah our fuhiat to tnosa.

Ovarmkk, our gora iaearmk meh fromh bayworhs parcorgah tna fast hurlei tna dmgpmlie. Xna

tmfkas fakow suggmrlza our gatrlds cor our top 6 dmgpmlies meh Mh Iroups meh tnalr raspadtlva

bayworhs.

Xmfka 40 Tuggmry oc Bay Zarcorgmeda Lehldmtors fy Yaab cor tna Xop Xwo Dmgpmlies

Dmgpmlie Yaab Dkldbs Lgprassloes DXV Mvi. DZD Mvi. Zos.

@V CKK/CKK = 63 6,91< . 4,44> .18% $4.=4 6.4

TXAG = 4 1:> .1=3 =.1

4 1 8:6 =.68% $8.9: 4.4

Xmfka 80 Tuggmry oc Bay Zarcorgmeda Lehldmtors cor tna Xop Xwo Mh Iroups meh Bayworhs

Mh Iroup TuddasscukBayworhs

Dkldbs Lgprassloes DXV Mvi. DZD

Ilrks CKK Tdlaeda pro`adtssdlaeda pro`adts

Dnlkh mdtlvltlas

81 9,:4= 38% $=.3=

CKKTuggar

Vofotlds suggar dmgpAeileaarlei suggar dmgp

Tdlaeda suggar dmgp

4> =,>34 6.:8% $6.88

Doedkusloes0Le tna aeh, our dmgpmlie parcorgah up to our stmehmrhs. Ya nmh m skow stmrt wltn

nuehrahs oc lgprassloes fut vary caw dkldbs. Ms our tamg faime to kamre tna prmdtldmk les meh


13/19

=4

outs oc MhYorhs, wa gmemiah to imle m totmk oc =:> dkldbs cor Daetrmk XaxmsCLVTX le `ust 6=

hmys. Hua to nlin dogpatltloe mgoei tna bayworhs rakavmet to our eoe-proclt, DZD ledramsah ms

tna dmgpmlie prodaah, nowavar nlin rakavmedy oc our bayworhs lgprovah our DXV, aehlei mt

.>


14/19

=8

out tnmt famtlei mroueh tna fusn wmset eadassmrlky tna fast wmy to ramdn tna rlint muhlaeda,

mktnouin lt woukh nmva gmha saesa cor tna fuhiat. Lt ls lgportmet to lhaetlcy qumklty bayworhs

tnmt rasukt le haslrah mdtloe, meh mppamk to tnls gassmia le tna mh dopy.

4) Gassmia Tpadlcldlty. Our gost suddasscuk bayworh, sdlaeda proàdts,wltn me mh tmriatah to

ilrks, ls m parcadt axmgpka oc now saehlei m gassmia tnmt saags to spamb to m gora tmriatah usar,

ylakhs gora dkldb-tnrouins meh tna potaetlmk cor gora mdtloe. Bayworhs sudn ms ilrks sdlaeda

meh ilrks gmtn le tna smga mh iroup ylakhah slglkmr suddass. Xnls ioas to snow tna lgportmeda

le eot oeky beowlei your muhlaeda, fut snowlei your muhlaeda tnmt you beow tnag. Taehlei m

gora rakavmet meh tnus aeimilei gassmia ls m cookprooc wmy to mddogpklsn tna saagleiky

lgposslfka tmsb oc framblei tnrouin tna dkuttar oc dogpatlei mhvartlsars.

Kamrelei Dogpoeaet

Kamrel ei Ofàdtlvas meh Outdogas0Ynae wa stmrtah tna Iooika Oeklea Gmrbatlei Dnmkkaeia,

eoea oc tna gagfars oc Oe Zolet Gahlm nmh usah Iooika MhYorhs. Emturmkky, tna clrst tnlei wa

axpadtah to kamre crog tna Dnmkkaeia wms now to utlklza tnls took to dramta meh doetleumkky

memkyza our oeklea gmrbatlei dmgpmlie. Xnls dnmkkaeia ls mkso oea oc tna clrst tlgas ms stuhaets

wa iot to utlklza mdtumk goeay to lgpkagaet m dmgpmlie. Ya koobah corwmrh to nmehklei mdtumk

hokkmrs meh mkk nopah to kamre now to accadtlvaky gmemia tnls goeay to gmba lt kmst tnrouin tna 4-

waab parloh meh hlstrlfuta lt accadtlvaky to imle tna gost faeaclts cor our dklaet. Le orhar to ramkkyueharstmeh tna parcorgmeda oc our dmgpmlie, wa nopah to iat mdqumletah wltn Iooika Memkytlds,

m pkmtcorg tnmt eoea oc our gagfars nmh usah facora. Ovarmkk, our iroup caaks klba mkk our

kamrelei ofàdtlvas wara gat meh wa dmga out wltn gora beowkahia tnme wa axpadtah. Xnrouin

tna dnmkkaeia wa kamreah now lgportmet lt ls to dramta dmgpmlies tnmt mra rakavmet to your tmriat

muhlaeda mt tnmt gogaet le tlga. Hurlei tna dogpatltloe, wa ramklzah now lgportmet vmrlous

Iooika tooks sudn ms tna Xrmccld Astlgmtor meh Bayworh Xook mra to lgpkagaetlei m suddasscuk

dmgpmlie2 raklmeda oe tnasa tooks wms ueaxpadtah fut wakdogah. Ms m iroup, wa gmemiah to

goeltor our $61: fuhiat meh kamreah now to hlstrlfuta lt mdross our dmgpmlies to imle tna gost

lgprassloes meh dkldbs cor cawar hokkmrs. Me ueaxpadtah outdoga oc tna dmgpmlie wms tna

doestmet goeltorlei raqulrah cor tna ovarmkk MhYorhs dmgpmlie, tna fuhiat meh avae Iooika

Memkytlds. Our iroup kamreah tnmt le orhar to iat tna gost accadtlva rasukts, gagfars nmva to

goeltor mkk eugfars dmracukky to gmba sura wa mra eot rueelei kow oe goeay too cmst or wmstlei


15/19

=1

hokkmrs oe lrrakavmet dkldbs. Ms m tamg, wa suddasscukky kamreah now to emvlimta fotn Iooika

MhYorhs meh Iooika Memkytlds le orhar to hlspkmy tna mhs tnmt wa cakt wara gost mpproprlmta

meh accadtlva, ms wakk ms now to goeltor tna axpaehlturas meh mh`ust dost par dkldbs cor amdn

bayworh ms wa trmdbah wnara gost oc tna mdtlvlty wms doglei crog. Ya hlsdovarah tnmt eot

avary pmrt oc avary dmgpmlie dme fa suddasscuk, meh fadmusa oc tnmt, wa nmh to dut out m so tnmt

wa doukh codus our tlga meh aeariy leto tna oeas tnmt wara iattlei posltlva rasukts. Fy puttlei

our dmgpmlie pkmeelei sblkks leto prmdtlda, wa kamreah m kot mfout octae ovarkoobah mspadts oc

pkmeelei sudn ms letarparsoemk rakmtloesnlp gmemiagaet, gahlm pmygaet gohaks, meh now

ledorpormtlei sodlmk gahlm dme fa m usacuk mhhltloe to m dklaets fusleass. Le mhhltloe to kamrelei

mfout tna strmtaild prodassas oc rueelei m dmgpmlie, wa mkso kamreah now to hamk wltn ramk-klca

sltumtloes wnae worblei wltn m dklaet meh wnae worblei msm tamg to gaat tna dklaets eaahs.

Iroup Hyemglds0Ms m tamg, wa cmdah letarparsoemk meh letariroup dnmkkaeias hua to tna

dogpkax meh suf`adtlva emtura oc prapmrlei m gmrbatlei strmtaiy. Doggueldmtloe meh sdnahuklei

wara two oc tna fliiast vmrlmfkas tnmt tna tamgs mflklty to oparmta samgkassky. Tavarmk tooks, sudn

ms IroupGa taxts meh Iooika Hods, wara usah to baap tna iroup uphmtah ms wakk ms mkk oc our

hodugaets orimelzah.

Dkl aet Hyemglds0Tleda Daetrmk XaxmsCLVTX ls m kodmk eoeproclt, tnay vary supportlva oc our

accorts. @assldm Imkcms, tna oparmtloes gmemiar, imva us mddass to DXC sodlmk gahlm meh wafslta

memkytlds to nakp us imtnar gora lecorgmtloe cor our dmgpmlie. Tleda @assldm nmh m fusy

sdnahuka, wa axpadtah to nmva m hlccldukt tlga trylei to doetmdt nar. Nowavar, sna gat wltn us

wnaeavar eaahah meh ratureah agmlk gassmias progptky2 wa wara pkamsmetky surprlsah. Xna oeky

profkag wa aedouetarah wms tnmt wa hlh eot nmva mddass to railstarah usars agmlks oc Daetrmk

XaxmsCLVTX to saeh tnag agmlk fkmsts. Xo sokva tnls, @assldm saet tna agmlk fkmsts meh gmha

sura wa mpprovah tna gassmias facora tnay wara saet. Le tna aeh, wa nmh me axtragaky

supportlva dklaet meh lt wms m cukclkklei axparlaeda cor us to nakp m kodmk eoeproclt.

Cutura Vadoggaehmtloes0Lc wa doukh ho meytnlei hlccaraetky to lgprova our dmgpmlie

strmtaiy, wa woukh nmva gmha m wortny mttagpt to fa MhYorhs dartlclah facoranmeh. Xnls woukh

nmva mkkowah us to fa gora accldlaet wltn our dmgpmlie dnoldas, ledkuhlei stmrtlei wltn cawar

dmgpmlies le tna clrst waab to saa now wakk tnay woukh parcorg. Ya faklava tnmt gora

levokvagaet wltn tna dklaet meh our mttaehmeda mt tnalr avaets woukh nmva faae faeacldlmk to

ramkky ueharstmeh tnalr glssloe. Le tna cutura, wa woukh radoggaeh dramtlei me mddouetmflklty


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=3

systag cor tna tamg to gmba sura avaryoea ls gmblei mhaqumta doetrlfutloes, ms wakk ms m nmrh

sdnahuka cor tamg meh dklaet gaatleis so tnmt avaryoea ls bapt up-to-hmta oe amdn stap oc tna

prodass meh dme worb toiatnar to iaearmta tna leslints eaahah to staar tna dmgpmlie oe tna rlint

trmdb.

Lgpmdt Ttmtagaet

Eoeproclt Sarl cl dmtloe Lecorgmtloe0

Daetrmk XaxmsCLVTX, daetrmktxclrst.ori

6:= Amst 6eh Ttraat, Tulta F, Mustle, Xaxms 9>9:=

@assldm Imkcms

Todlmk L gpmdt0Daetrmk XaxmsCLVTX ls m eoeproclt orimelzmtloe tnmt faeaclts tna dlty oc Mustle

fy iattlei blhs levokvah le tna sdlaeda, tadneokoiy, aeileaarlei, meh gmtnagmtlds (TXAG)

dogguelty. Xnara mra tnraa hlccaraet proirmgs cor Daetrmk XaxmsCLVTX0 @r. CKK, CKK, meh

CXD. Xna clrst proirmg ls @r. CKK, @uelorCLVTX KAIO Kamiua. @r. CKK ls m proirmg cor

stuhaets mias 3-< meh tnay pmrtldlpmta le haslielei meh doestrudtlei m KAIO gohak, wnldn

vmrlas amdn dogpatltloe. Xna couehmtloe oc tnls proirmg ls to mppky ramk-workh gmtn meh sdlaeda

profkags to iat stuhaets letarastah le TXAG. Xna sadoeh proirmg ls CKK0 XnaCLVTX KAIO

Kamiua. Xnls proirmg ls cor dnlkhrae, mias


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=9

stuhaets meh mhukts letarastah le nakplei out tna dogguelty fy vokuetaarlei or hoemtlei mey tlga

or goeay to Daetrmk XaxmsCLVTX. Kmstky, tna TXAG dmgpmlie wms haslieah to mttrmdt

potaetlmk spoesors, domdnas, or pmrtldlpmets tnmt wara levokvah le tna TXAG dogguelty.

Dmgpmlie Vasuk ts0Xna @r. CKK/CKK meh TXAG MhYorhs dmgpmlies wara tna gost suddasscuk

dmgpmlies. Xna @r. CKK/CKK dmgpmlie eattah >3 out oc tna =:> dkldbs meh iaearmtah


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=>

Todlmk Gahlm Axadutloe

Dmgpmlie Ovarvlaw0Ynae wa faime tnls dogpatltloe wltn Daetrmk XaxmsCLVTX, wa

astmfklsnah tnmt tna orimelzmtloe nmh m stroei Cmdafoob prasaeda. Nowavar, our tamg eotldah

tnmt Cmdafoob sarvah gora ms m oea-wmy doevarsmtloe wltn pmraets, domdnas meh pmrtldlpmets.

Xnaracora, our iomk cor Iooika+ wms to astmfklsn m sleika pkmtcorg cor mkk 4 proirmgs uehar DXC

le orhar to cmdlkltmta doggueldmtloe mgoei tna orimelzmtloe meh lts cmes. Ya sat out to gmba tna

Iooika+ pmia me letarmdtlva axparlaeda tnmt woukh ledramsa aeimiagaet meh oeklea mdtlvlty cor

DXC.

Oparmtl oemk Hatmlk s0Our Iooika+ pmia wms sdnahukah to rue tnrouin m 3-waab parloh crog

Gmrdn 63Gmy 9, 6:=6. Xnrouinout tna 3-waab parloh, wa axparlgaetah wltn savarmk hlccaraet

toplds le orhar to imuia wnldn suf`adt usars coueh gora letarastlei. Ya usah hmtm crog tna

Cmdafoob memkytlds took to hatarglea wnldn posts imrearah tna gost lgprassloes meh mdtlvlty,

meh glrrorah our I+ mdtlvlty mctar tna gost mdtlva oc DXCsmdtlvlty. Ya kavarmiah rakmtloesnlps

DXC mkramhy nmh astmfklsnah tnrouin Cmdafoob le orhar to hrlva trmccld to tna Iooika+ pmia, fy

postlei oe tna Cmdafoob pmia mfout tna eaw I+ pmia, meh tnls ls now gost oc our I+ cmes wara

mdqulrah. Xna Iooika+ samrdn cuedtloe wms mkso usah to samrdn cor usars mkramhy oe I+ wno

wara tmkblei mfout suf`adts sudn ms QTCLVTX meh rofotldsle orhar to leltlmta m

doevarsmtloe wltn tnag tnmt wa nopah woukh ture leto m Dlrdka. M Xwlttar mddouet wms mkso

dramtah uehar Daetrmk XaxmsCLVTX le orhar to aedourmia cokkowars oc QTCLVTX to aeimia

wltn DXC oe Iooika+. Amdn tamg gagfar wms raspoeslfka to goeltor tna pmia hmlky to wmtdn

cor cokkowars wno glint raspoeh to our post meh to gmba sura mt kamst 6 posts wara up par waab.

Mhhltloemkky, amdn tamg gagfar wms aedourmiah to worb outslha oc our gaatlei tlga to cleh

potaetlmk cokkowars tnrouin Cmdafoob, Xwlttar meh Iooika+.

Bay Vasukts0Ovarmkk, our Iooika+ dmgpmlie hlh eot parcorg to our axpadtmtloes. Our iomk cor

Iooika+ wms to mddugukmta 1: cokkowars, 6: +=s, meh =1 doggaets ovar tna doursa oc our

dmgpmlie. Ya aehah tna 3-waab parloh wltn =1 paopka wno nmh us le dlrdkas, 6= +=s oe tnapmia, 4 totmk post +=s meh = post snmra. Fadmusa tnara ls durraetky eo memkytlds mvmlkmfka cor

Iooika+ pmias, wa ho eot nmva hmtm partmlelei to tna mgouet oc trmccld to tna pmia, foueda rmta

or sourdas oc trmccld. M gatrld cor suddass wa sat up le our Todlmk Gahlm Ttrmtaiy wms tna mgouet

oc DXC Cmdafoob usars to gmba tna trmesltloe leto tna Daetrmk XaxmsCLVTX Iooika+ pmia. Mt


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