APPLY ING TW ITTER ANALYT ICS IN REAL-T IME

Wendy Troupe, Founder & CEO

•  Founded in 2009 •  Predictive Analytics & "

Recommendations •  Top of Funnel Activit ies

WHO WE ARE

BIG DATA IS IN ITS INFANCY

ANALYTICS IS MORE THAN COUNTING

YOUR CUSTOMERS ARE ENGAGING IN REAL TIME

IT’S ABOUT CONNECTING THE DOTS

MEASUREMENT & "OPTIMIZATION

EFFICIENT & "EFFECTIVE ACTIVITIES

ROI ANALYSIS

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Top of Funnel Awareness

In tent

Convers ions

Customer Engagement

A m p l i fi c a t i o n , v e l o c i t y, r e a c h

P ro d u c t & b r a n d m e n t i o n s

C l i c k - t h ro u g h s & d o w n l o a d s

C u s t o m e r a c t i v i t y

“Concentrated content matters. I t isn ’ t how much we post, but what and when.” "

- Kev in Pa lmer, Sen io r D i rec to r o f On l i ne Marke t i ng

TAKEAWAY

Big Data presents the opportunity to be targeted and instantaneous

in attracting and bui lding relat ionships with customers.

Thank you!