CONNECTED PLATFORMSFOR CONNECTED APPLICATIONS

Ian Davis <ian.davis@talis.com>

Chief Technology Officer, Talis

The Semantic Web

as a blue ocean

opportunity

Cloud computing, social software and the semantic web are seeding fundamental changes to the boundaries of the modern firm

In the pre-industrial era, most

goods were produced byindividuals or small groups

working together

Trading to a large market required a very large company capable of vertically integrating all its functions

http://flickr.com/photos/ccgd/57454788

Transaction costs fell as infrastructure began to

connect people

Larger markets allowed specialism

“The division of labour is limited by the extent

of the market”Adam Smith

Air travel, communications satellites

and containerisation connected the world

http://flickr.com/photos/photohome_uk/1494590209

As transaction costs plummet hugely horizontal firms like Li and Fung could flourish 2 billion items produced annually 8300 suppliers in 40 countries coordinating 2 million workers employing 8000 $7.5m revenue per employee

The Internet's huge connectivity and ubiquity has put more people in economic

contact with one another than ever before.

http://flickr.com/photos/szulat/474827440

flickr.com/photos/cipherswarm/2414578959/

Cloud computing holds the promise of allowing

businesses to scale costs with revenue.

flickr.com/photos/jurvetson/2234378275/

Social networks are enablingbusinesses to reach millions

with almost zero friction.

The Semantic Webradically changes the economics of sharing and combining information

Implication is that companiesbecome smaller and morespecialised, focussing on

creative talent,not heavy engineeing

www.flickr.com/photos/28481088@N00/399609106

Companies becomeloosely coupled.Small, efficient,

very creativeand highly networked

shared innovationTM

www.talis.com/platform