Collaborative Analytics

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“Social Analytics” is quickly emerging as a key area of interest in the broader social ecosystem

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What is social analytics?

Social analytics describes the process of measuring, analyzing and interpreting the results of interactions and

associations among people, topics and ideas. These interactions may occur on social software applications used

in the workplace, in internally or externally facing communities or on the social web. Social analytics is an

umbrella term that includes a number of specialized analysis techniques such as social filtering, social-network analysis,

sentiment analysis and social-media analytics. Social network analysis tools are useful for examining social structure and interdependencies as well as the work

patterns of individuals, groups or organizations. Social network analysis involves collecting data from multiple

sources, identifying relationships, and evaluating the impact, quality or effectiveness of a relationship.

-- Gartner

http://www.westchesterlibraries.org/node/102

http://www.gartner.com/it/page.jsp?id=1454221

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What is social analytics? SIMPLIFIED

http://www.westchesterlibraries.org/node/102

Analysis of social signals, typically by applying traditional analytic technologies to the new

class of social data.

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While tremendous innovation is taking place, this common framing of the problem leaves out an entire class of innovation: Collaborative Analytics

http://photo.net/photodb/user?user_id=2379416

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Social Analytics: Social Analysis + Collaborative Analysis

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Analysis of social signals, typically by applying traditional

analytic technologies to the new class of social

data.

Analysis of (typically) traditional business

signals by applying a new class of social

analytic technologies.

Social Analysis Collaborative Analysis

http://www.thegreenhead.com/2007/10/cuisipro-peanut-butter-jelly-spreader.php

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Here is a breakdown of what we are seeing in the collaborative analytics space

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An Example of Correlative Analytics: Correlative Annotation

Analytic output with a social activity stream overlayed for context

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An Example of Crowdsourced Insight or Root Cause Analysis

Analytic output annotated with social analysis or explanation

European Environment Agency: Eye On Earth Root’s AT&T Signal Strength App

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An Example of Socially Derived Analytics

Analytic Algorithm used to analyze data has a social component

http://www.crowdcast.com/solutions/

Collaborative Decision ModelsCollaborative Decision Models

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Collaborative RankingCollaborative Ranking

Rank Ordering

People’s ChoiceDebates

Prediction MarketsPrediction Markets

Idea MarketsIdea Markets

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In Summary, the broader definition of Social Analytics covers analytics with social components in the data analyzed, in the insights conferred, or in the algorithms used

Data

Insight

Analysis