aster defrag 2008 97
DESCRIPTION
Aster Data Systems CEO Mayank Bawa's presentation at Defrag 2008TRANSCRIPT
Leveraging Data to Form Closed-Loop Decision Processes
Mayank Bawa, CEODefrag
November 4th, 2008
The Social Web is Accelerating Data Volumes
2 Confidential and proprietary. Copyright © 2008 Aster Data Systems
Traditional Data Flows Lead to Slower Learning
Move & Batch Load
Analytic Data Mart
Analytic Data Mart
SampleExtract
EnterpriseData
Warehouse
EnterpriseData
Warehouse
OperationalData Store
OperationalData StoreRecord Transform
& CleanseSourceOLTP
Database
SourceOLTP
Database…
Frontline Applications
Frontline Applications
Frontline Applications
Confidential and proprietary. Copyright © 2008 Aster Data Systems
Goal: Ability to Learn and Adapt Faster
Applications
BIGDATA
Rapid Data Analysis
Confidential and proprietary. Copyright © 2008 Aster Data Systems
5
Example 1: Recommendations at Retailers
Confidential and proprietary. Copyright © 2008 Aster Data Systems
6
Example 2: Targeting in Advertising Networks
Confidential and proprietary. Copyright © 2008 Aster Data Systems
7
Example 3: Increase Engagement at Publishers
Confidential and proprietary. Copyright © 2008 Aster Data Systems
8
Candidate Architecture for Leveraging Data
Users
Applications
Fresh Hourly Load
Frontline Data Warehouse
Reports and
Analytics
Rules EngineUpdatedHourly
WorkloadManagement
Confidential and proprietary. Copyright © 2008 Aster Data Systems
Paradigm: Frontline Data Analytics
Front-office data analytics to power revenue growth or decrease risk …
… because to do nothing is much more expensive
Confidential and proprietary. Copyright © 2008 Aster Data Systems 9
Who is Leveraging Frontline Data Analytics?
Confidential and proprietary. Copyright © 2008 Aster Data Systems 10
Examples of Frontline Data Applications
Retailers
Tracking promotions and product placements
Telecom
Prevention of customer churn and fraud
Media
Content promotion and schedule planning
Travel
Pricing models for fast reaction to market demand
Insurance
Elimination of fraud from claims
Consumer banks
Elimination of check fraud
Confidential and proprietary. Copyright © 2008 Aster Data Systems 11
The Subtle Shift: Applications are using Data
Move & Batch Load
Analytic Data Mart
Analytic Data Mart
SampleExtract
EnterpriseData
Warehouse
EnterpriseData
Warehouse
OperationalData Store
OperationalData StoreRecord Transform
& CleanseSourceOLTP
Database
SourceOLTP
Database
FrontlineData
Warehouse
FrontlineData
Warehouse
…
Frontline Applications
Frontline Applications
Feedback
Frontline Applications
Confidential and proprietary. Copyright © 2008 Aster Data Systems
Our “Aha!” Contribution
1. Leverage BIG DATA
2. Capture it close to the SOURCE
3. Analyze it IN PLACE
4. Act to influence the MARKET
Confidential and proprietary. Copyright © 2008 Aster Data Systems 13
Thank you!
Visit Us
http://www.asterdata.com