The Turning Point for the Automotive IndustryAutomotive Distribution and Services | Automotive Brand Marketing | Digital AutoLab

Verona - Italy, May 14th-15th-16th 2013

www.dealerday.it

May 14th Meetings & Events Business Area

May 15th-16th Content Program Meetings & Events Business Area

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How to manage the turnaround of the #automotive industry?

How does the #dealership business change?

How do #marketing, sales channels and customer relationships change?

How to leverage #digital technologies in the automotive distribution industry?

Take part in the new Automotive Dealer Day to look for new ideas and develop your business.

Automotive Dealer Day is nowadays the most relevant event in Europe for opinion leaders and decision makers in the auto industry.

Automotive Dealer Day represents an independent context where dealers, carmakers and other suppliers meet each other, while acting as an information and strategy platform.

The hashtag of the event is #add13. Follow news and updates on twitter.

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ContentPROGRAM

› ScEnARiOS, STRATEGiES And dEAlER Business

› RoundtaBle bETwEEn dEciSiOn MAkERS

› MasteRclass TO iMPROvE knOwlEdGE

› Fast WoRkshop 20 MinuTES FOR nEw idEAS And POinTS OF viEw

› PRESEncE OF leadeR coMpanies in THE autoMotive and seRvices sectoR, MaRketing and coMMunication, digital technologies

› netWoRking And Relationship aReas

› technologies TO iMPROvE nEw inteRactions

› dealeR Meetings And OTHER SynERGic EvEnTS ORGAniSEd by dEAlER ASSOciATiOnS, cARMAkERS And cOMPAniES

› inteRnational Meetings

› evening events TO incREASE nETwORkinG OPPORTuniTiES

› contests FOR innOvATivE iniTiATivES And aWaRd ceReMonies

The new

BUSIneSSAREA

MeetInGS& EvEnTS

IS

information and updates on www.dealerday.itSoon available in the Apple Store the official App of Automotive dealer day.

2013 EDITION

980PARTICIPANTS

1930 PARTICIPANTS

4300PARTICIPANTS

55SPEAKERS

26COMPANIES

34 SPEAKERS

65SPEAKERS

38COMPANIES

70COMPANIES

10 YEARS OF

2003EDITION

2007EDITION

2012EDITION

DAYS EVENT

JOURNALISTS EXPECTED

4000+

10+

7000 m2

WORKSHOPS

15+AUTOMOTIVE DISTRIBUTION PLAYERS EXPECTED

BUSINESS AREA

CAR MAKERS

3

PARALLEL SESSIONS

7+SPEAKERS

85+

EVENING EVENTS

7+COMPANIES

70+

150+35+

COUNTRIES REPRESENTED INCLUDING CHINA, BRAZIL AND USA

ASSOCIATIONS AND INSTITUTIONS WITH MEETINGS AND OTHER AGREEMENTS

20+

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The AuTomoTIve DeAler DAy DnA

InTerSeCTorIAl PerSPeCTIveSFrom communication world oliviero toscani

From Finance world ennio doris

From Sport world Jury chechi / pietro trabucchi

From Academic world Romano cappellari

with the participation of giacomo de stefano

InTernATIonAl eXPerIenCeSFrom brazil Flavio Meneghetti, Fenabrave

From china charlotte Ye, cada

From France Rémi saby, Mister-auto

From Turkey Mehmet tasar, tasar group

From uSA Jared hamilton, drivingsales.com Rob Mudd, Mudd advertising david Westcott, nada

From Europe luca ciferri, automotive news europe elena cortesi, Ford europe andrew tongue, icdp steve Young, icdp

From other countries pietro gorlier, Mopar charles Mills, J.d. power and associates

ITAlIAn mArKeTAs speakers:

› 16+ dealers

› 8+ carmakers’ managers

› 12+ voices from truck sector and tractor industry

› 25+ experts from the world of research, media, communication and consultancy

Content PROGRAM

The content Program is directed by leonardo buzzavo (Program coordinator of Automotive dealer day, founder and chairman of Quintegia and business Strategy Professor at ca’ Foscari university) in cooperation with luca Montagner (Quintegia - icdP), Gabriele Maramieri and Tommaso bortolomiol (Quintegia).

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alessandro lazzeri(Findomestic Banca)

Flavio Meneghetti(Fenabrave)

ennio doris(Banca Mediolanum)

Filippo pavan Bernacchi(Federauto)

david Westcott(NADA)

leonardo Buzzavo(Quintegia - Ca’ Foscari University)

charlotte Ye(CADA)

what to do to restart the auto business through the great transformations? which decisions to take? consumer attitudes change, with trends captured by the Ossevatorio Findomestic presented by Alessandro lazzeri (Findomestic banca). These require dealers, represented in the introduction by Filippo Pavan bernacchi (President of Federauto) to react in new ways. leonardo buzzavo (President, Quintegia) outlines the business perimeter, examining challenges and possible solutions for dealers involving the real experiences of three dealer associations in key markets. Flavio Meneghetti (President of Fenabrave, brazil), david westcott (nAdA chairman, uSA), and charlotte ye (director of international Affairs, cAdA, china) join the panel. Then follows a speech by Ennio doris (banca Mediolanum), a widely known entrepreneur from outside the auto industry who can launch some key messages to participants on how to restart the companies and the economy.

dATE May 15th

TiME 8.45 aM-10.15 aMROOM BlU (BlUe)lAnGuAGE In ItalIan wIth

tranSlatIon oVer earphoneS In enGlISh and ChIneSe

reStartInG the BUSIneSS!

Content PROGRAM

Falling profits in new car sales have led dealers and automakers to change the approach with service, parts and related businesses. This attitude is more mature in other markets: the presentations by Pietro Gorlier (cEO, Mopar, the brand by Fiat S.p.A. and chrysler Group llc that deals with Parts & Service and customer care operations) and by luca Montagner (Quintegia - icdP) emphasize approaches and solutions adopted to increase profits and customer loyalty in this area.

luca Montagner(Quintegia - ICDP)

pietro gorlier(Mopar)

after-SaleS CoMeS fIrSt! profItS and loyalty throUGh SerVICe

dATE May 15th

TiME 11.30 aM-12.30 pM

ROOM BlU (BlUe)lAnGuAGE In ItalIan wIth

tranSlatIon oVer earphoneS In enGlISh

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andrew tongue(ICDP)

Mehmet tasar(Tasar Group)

Today more than ever dealers are required to have a clear strategy over the medium and long-term. The Tasar Group, one of the largest dealers in Turkey, has gone through upward and downard market phases that led to have a clear focus in terms of territory coverage, brand portfolio, organization and processes. Join the session to witness the entrepreneurial vision, the strategic approach and the solutions adopted by a dynamic group narrated in first person by Mehmet Tasar, member of the Group Executive board. The session is introduced by Andrew Tongue (Research director, icdP) who presents some data and comments on European dealer networks and on business models (on the basis of European car distribution Handbook data).

dealerS and BUSIneSS StrateGIeS: the taSar GroUp experIenCe

Content PROGRAM

leonardo Buzzavo(Quintegia - Ca’ Foscari University)

Romano cappellari(University of Padua)

Massimo nordio(Volkswagen Group Italia)

low-cost offers on the one side, but willingness to pay for premium offers on the other side. consumers across different industries go through different experiences that require investigation in order to look in new ways at the strategies adopted in the auto industry. After an introduction by leonardo buzzavo (President, Quintegia) on the state of the art of automotive marketing, the session continues with Romano cappellari (professor of marketing and retailing at the university of Padua and scientific director of the Fashion, Retail and lifestyle Area in Fondazione cuOA) with an interesting and stimulating overview of marketing and sales channels across different industries. next comes a dialogue with Massimo nordio, cEO of volkswagen Group italia to focus the most relevant insights for the auto industry. At the end a cross-industry experience of social advertising is presented (Zooppa italia).

how MarketInG and SaleS ChannelS eVolVe In other IndUStrIeS: how far are aUtoMoBIleS?

dATE May 15th

TiME 2.30 pM-3.30 pMROOM BlU (BlUe)lAnGuAGE In ItalIan wIth

tranSlatIon oVer earphoneS In enGlISh

Michele ghedin(Zooppa Italia)

steve Young(ICDP)

How to sell more cars? How to grow profits? The first solution: through the fundamental lever of customer experience. Join this session to listen to charles Mills, vP Global Retail at J.d. Power and Associates, a leading company, with an international outlook on the forms through which dealers can work in this direction. The second solution: enhancing used cars, a true pillar of the business. Join the session to listen to Steve young, Managing director of the international research network icdP, with the results of a recent study on how successful dealers behave in used cars. 

charles Mills(J.D. Power and Associates)

dATE May 15th

TiME 2.30 pM-3.30 pM

ROOM Verde (Green)lAnGuAGE In enGlISh wIth

tranSlatIon oVer earphoneS In ItalIan and ChIneSe

dATE May 15th

TiME 11.30 aM-12.30 pM

ROOM Verde (Green)lAnGuAGE In enGlISh wIth

tranSlatIon oVer earphoneS In ItalIan and ChIneSe

SellInG More CarS throUGh a Great CUStoMer experIenCe and GrowInG profItS throUGh USed CarS

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Content PROGRAM

gabriele Maramieri(Quintegia)

Jury chechi luca ciferri(Automotive News Europe)

Transforming the business? while being under pressure? it can be done. Gabriele Maramieri (chief Operations Officer, Quintegia) dialogues with Olympic medalist Jury chechi on the experience of coming back into play after a dramatic fall. How can it be done? luca ciferri (Editor, Automotive news Europe) examines challenges, trends and strategies for the auto industry in a conversation with Giuseppe bitti (Managing director, kia Motors company italy) and daniele Maver (Managing director, Jaguar land Rover italia). Finally, to highlight that the business can be transformed with a joint effort, come the usual preview of dealer satisfaction survey results (dealerSTAT) to discover which brands have worked best in this direction. The session ends with the dealerSTAT 2013 awards to OEMs for cars and commercial vehicles.

dATE May 15th

TiME 4.45 pM-6.30 pM

ROOM BlU (BlUe)lAnGuAGE In ItalIan wIth

tranSlatIon oVer earphoneS In enGlISh and ChIneSe

forUM: tranSforMInG the BUSIneSS Under preSSUre

giuseppe Bitti(Kia Motors Company Italy)

daniele Maver(Jaguar Land Rover Italia)

alberto Bet(Quintegia)

Rob Mudd(Mudd Advertising)

elena cortesi(Ford Europe)

How to connect to customers that have now become frequent surfers in digital contexts? Join this session to listen to two interesting talks. The first is proposed by Rob Mudd (chief Futurist of Research and development, Mudd Advertising) and deals with the definition of a digital advertising campaign that involves an OEM and dealers, by creating an analytic dashboard to measure returns and manage customer relationships. The second is proposed by Elena cortesi (director Earned & Social Media Ford Europe) and focuses on how to exploit social channels to add more visibility to the product offering and create customer relationships.

dATE May 16th

TiME 9.30 aM-10.30 aM

ROOM Verde (Green)lAnGuAGE In enGlISh wIth

tranSlatIon oVer earphoneS In ItalIan

ConneCtInG to CUStoMerS throUGh dIGItal adVertISInG and SoCIal MedIa

ConneCtInG to CUStoMerS throUGh dIGItal adVertISInG and SoCIal MedIa

Jared hamilton(DrivingSales.com)

dealers cannot consider the digital domain as “something more” but they must make it an integral part of their communication and sales activities. it is an important task that requires focus, competences and dedicated processes with an unprecedented speed. come and listen to Jared Hamilton (drivingSales.com) who in the uSA helps many dealers successfully move in this direction. Jared’s speech emphasizes in particular the metrics required to measure performance in digital channels: fasten your seat belts and prepare for an hour of stimuli, advice and techniques to apply in your company.

dATE May 16th

TiME 12.00 pM-1.00 pM ROOM Verde (Green)lAnGuAGE In enGlISh wIth

tranSlatIon oVer earphoneS In ItalIan

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tUeSday May 14th

2.00 pMBusiness area opens

8.30 pM-11.00 pMTerrazza di Giulietta - via cappello, 23 - verona

“dealers of the World” dinner for selected international Guests (by invitation only)

8.00 aMBusiness area opens

8.00 pM-10.30 pMPiazza brà - verona

automotive dealer night (by showing Automotive Dealer Day badge)

10.00 pM-12.00 aMvilla verità Poeta - vicolo San Silvestro, 6 - verona

v-party (by invitation only or by showing dealer badge)

8.30 aMBusiness area opens

wedneSday May 15th

8.45 Am-10.15 Am / Blu (Blue) roomrestarting the business!Leonardo Buzzavo (Quintegia - ca’ Foscari university)Alessandro Lazzeri (Findomestic banca)Filippo Pavan Bernacchi (Federauto)Flavio Meneghetti (Fenabrave)David Westcott (nAdA)Charlotte Ye (cAdA)Ennio Doris (banca Mediolanum)

9.30 Am-10.30 Am / verDe (Green) roomConnecting to customers through digital advertising and social media Rob Mudd (Mudd Advertising)Elena Cortesi (Ford Europe)

11.30 Am-12.30 Pm / Blu (Blue) roomafter-sales comes first! profits and loyalty through service Pietro Gorlier (Mopar)Luca Montagner (Quintegia - icdP)

11.30 Am-12.30 Pm / verDe (Green) roomdealers and business strategies: the tasar Group experience Andrew Tongue (icdP)Mehmet Tasar (Tasar Group)

12.00 Pm-1.00 Pm / verDe (Green) roomBecoming digital-enabled dealers & the metrics that matter Jared Hamilton (drivingSales.com)

2.30 Pm-3.30 Pm / Blu (Blue) roomhow marketing and sales channels evolve in other industries: how far are automobiles? Leonardo Buzzavo (Quintegia - ca’ Foscari university)Romano Cappellari (university of Padua)Massimo Nordio (volkswagen Group italia)Michele Ghedin (Zooppa italia)

2.30 Pm-3.30 Pm / verDe (Green) roomSelling more cars through a great customer experience and growing profits through used cars Charles Mills (J.d. Power and Associates)Steve Young (icdP)

4.45 Pm-6.30 Pm / Blu (Blue) roomforUM: transforming the business under pressure Gabriele Maramieri (Quintegia)Jury ChechiLuca Ciferri (Automotive news Europe)Giuseppe Bitti (kia Motors company italy)Daniele Maver (Jaguar land Rover italia)Alberto Bet (Quintegia)

6.30 pMRibbon cutting ceremony followed by cocktail in Business area

7.00 pMBusiness area closes

5.00 pMBusiness area closes

9.00 pMBusiness area closes

thUrSday May 16th

updated to the 21st of March

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InTernATIonAl PArTICIPATIon

cada - china automobile dealer association

FenaBRave - Brazilian dealers association

icdp – international car distribution programme

nada – national automobile dealers association (usa)

updated to the 21st of March

MeetInGS& EvEnTS

SPeCIAl evenTSTueSDAy mAy 14Th

6.00pm-9.00pm

RiBBon cutting ceReMonYleonardo buzzavo (Quintegia - Ca’ Foscari University) with david westcott (NADA), Flavio Meneghetti (Fenabrave), Filippo Pavan bernacchi (Federauto).

Followed by a cocktail in Business area

8.30pm-11.00pm

“dealeRs oF the WoRld” dinner for selected international Guests (by invitation only)

Juliet Balcony - Piazza delle Erbe, Verona

weDneSDAy mAy 15Th

8.00pm-10.30pm

autoMotive dealeR night (by showing Automotive dealer day badge)

Piazza Brà, Verona

10.30pm-12.30am

v-paRtY (by invitation or by showing dealer badge)

Villa Verità Poeta - Vicolo San Silvestro 6, Verona

Automotive Dealer Night is sponsored by:

Automotive Dealer Night is a tour of Verona across three traditional restaurants located in the city center. It is designed for all Automotive Dealer Day participants to discover the attractions of the city.

It is also an unconventional way to continue the networking activity in a more relaxed and informal atmosphere.

VERONA, MAY 15TH 2013STARTING FROM 8.00PM

NETWORKING CONTINUES BY NIGHT

Automotive Dealer Night is sponsored by:

Automotive Dealer Night is a tour of Verona across three traditional restaurants located in the city center. It is designed for all Automotive Dealer Day participants to discover the attractions of the city.

It is also an unconventional way to continue the networking activity in a more relaxed and informal atmosphere.

VERONA, MAY 15TH 2013STARTING FROM 8.00PM

NETWORKING CONTINUES BY NIGHT

FROM 10.00 PMTHE NETWORKING

CONTINUES WITH THE V-PARTY AT VILLA VERITÀ POETA

WHERE AUTOSCOUT24 WILL CELEBRATE ITS FIRST

15 YEARS IN ITALY

V-Party issponsored by

ADMITTANCE BY INVITATION OR BY SHOWING DEALER BADGE

Quintegia has an agreement with the best hotel in verona to ensure Automotive dealer day participants can find an hotel room that fits their budget and needs. we encourage that you book your hotel early to ensure you get one

of your top choices. list and information about the recommended hotels at the page “How to Participate-Hotels and Travel” on the website www.dealerday.it.

automotive dealer day takes place on May 14th-15th-16th 2013 in Verona, at:veronaFiere congress centerviale del lavoro, 837135 verona (vR), italy

For special requests, groups and assistance with hotel and logistic services booking, the agency iAnTRA viaggi ed Eventi is at disposal of Automotive dealer day participants.

it is possible to register online at the page “How to participate” of the website www.dealerday.it

The Star Alliance Member are pleased to be appointed as the Official Airline network for Automotive dealer day 2013.

Registered participants plus one more person travelling to the event can qualify for a discount of up to 20%, depending on fare and class of travel booked.

t +39 045 8303306e info@iantra.it

To obtain the Star Alliance convention Plus discounts please see the dedicated online section by scanning the QR code and enter “conventions code” lh61S13.

Other people of the same company: € 135+Vat

How to participate

reGISTrATIon feeS

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SAve uP To 20% on TrAvel wITh The STAr AllIAnCe neTworK

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Online registratiOn €195+Vat Online registratiOn € 235+Vat Onsite registratiOn € 235+Vat

UntIl aprIl 14th

UntIl May 9th May 14th-15th-16th

Quintegia creates interactions of people, companies, competences and information aimed at processes of change and strategy innovation through focused research, cross-topic events and training laboratories.

One of the strengths lies in the integration of domestic and international activities, leveraging both on competences of the research group on the automotive industry at the ca’ Foscari university (founded by

Prof. Giuseppe volpato) and on the research network icdP - international car distribution Programme.

www.quintegia.it

Automotive Dealer Day is an initiative by:

Organizers

AreAS of ACTIvITIeS

reSeArChKnowledge

at the basis of innovation

evenTSNetworking of ideas

and companies

TrAInInGThe competence

laboratory forstrategy innovation

InterCoM: Quintegia press officet +39 045 915899f +39 045 8345145e direzione@agenziaintercom.it

Follow Quintegia on:

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