ux is not relevant for enterprise applications! or is it?
TRANSCRIPT
כל הזכויות שמורות לד"ר יעקב גרינשפן. אין להפיץ מצגת זו או לעשות בה כל שימוש ללא אישור מראש ובכתב.
Dr. Jacob Greenshpan [email protected]
UX is NOT relevant for enterprise applications! …Or is it?
Short historical reminder
“How to avoid accidental operation…”
(AKA Fitts Law)
Man-Machine Interface
Human Computer Interaction
User Interface
Only then, came the UX age
…but do they?
… and what about the modern slavery?!
Actually, only the environment changes…
People do expect to get the same!
Expectations are nice, but…
BYOD
Bring Your Own Device
Not just smartphones!
Let us put it explicitly: people are willing to PAY for experience at
workplace!
Enterprise systems DO create emotions, such as: “I am the boss”
IMHO: We typically don’t make UX!
We design a good UI
It turn out to be good
Oh! What a great experience we made
here!
EMOTIONS!!
Dr. Jacob Greenshpan Where great ideas are born
Clifford Nass
Dr. Jacob Greenshpan Where great ideas are born
CASAComputers As Social Agents
Here is an example…
Dr. Jacob Greenshpan Where great ideas are born
Emotional map: Timeline
http://www.ux-lady.com/experience-maps-user-journey-and-more-exp-map-layout/
UX is NOT like coriander…
הסיגר עם פרוייד של תמונה כאן לשים
Projection & evoking emotions… UX!
Dr. Jacob Greenshpan Where great ideas are born
The Circumplex Model of Emotion
Easy to use
Appealing
(Russel, 1980)
Dr. Jacob Greenshpan Where great ideas are born
First example: beauty in the workplace
Dr. Jacob Greenshpan Where great ideas are born
כאן להכניס את המסכים של יוני מלפני ומאחרי
https://www.youtube.com/watch?v=fSoS61xlDYsIt is clear when we talk about consumer products
Dr. Jacob Greenshpan Where great ideas are born
https://www.youtube.com/watch?v=fSoS61xlDYs
Dr. Jacob Greenshpan Where great ideas are born
美は贅沢ではありません！それは、ユーザーが製品をより使用可能であるこ
と感じさせるん！
Dr. Jacob Greenshpan Where great ideas are born
Dr. Jacob Greenshpan Where great ideas are born
UsablePoor
Usability
Beautiful 1 2
Ugly 3 4
ATM by Prof. Tractinsky
…but, what have the users said?
Second example: wag the dog
Or actually, the fish!
Dr. Jacob Greenshpan Where great ideas are born
Nathan Shendorf’s Model
The WAZE example
ראשית בראב
We started with emotions
…the main thing was ME!
Really?!
But, how do you FEEL?!
Dr. Jacob Greenshpan Where great ideas are born
Moral break
1984
Is it moral?
Isn’t it the same?!
…and this one?
https://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg
Summary
