Mobile UX Design in the Enterprise

Baltimore Parlay 16 November 2010 @ in Columbia, MDby Jim Jarrett @JarrettUX Jim@JarrettInteractionDesign.com

Welcome to the third technology bubble.

Source: Luke Wroblewski @LukeW “Mobile First” presentation

Bubble 1: The PC1993 100 million PC users

Bubble 2: The Internet2005 1 billion internet users

Bubble 3: The Mobile Web2012 10 billion+ web-capable devices

(yes, more than the population of Earth)

Mobile applications are driving technology adoption.

Sources: LukeW.com 18 October 2010, PC Magazine “Extrapolating the Apple-Android Showdown: Who's Right?” 17 July 2010, metrics.admob.com May 2010

App Usage Share vs Device Market Share40% vs 15% for Apple26% vs 10% for Android 6% vs 19% for BlackBerry

App Downloads17.2 million iOS vs 1.5 million BlackBerry per day9 months Apple vs 21 months Android to 1 billionth 9 apps/mo/user iOS and Android vs 14 apps total BlackBerry2x iOS users download paid apps vs Android

Time Spent in Apps79+ minutes per day per user on iOS and Android

Mobile app development is highly diverse and still immature.

Source: Forrester-Dr. Dobb’s Developer Technologies Survey 3Q 2010

13% of developers are working on mobile apps (up from 10% in 2009).

Platforms55% iPhone, 50% Android, 42% WinMo/Phone, 36% iPad, 19% BlackBerry, 8% Symbian

Technologies61% native, 39% mobile browser, 15% RIA plug-ins

Mobile penetration in the enterprise is accelerating.

Sources: BoxTone October 2010, Gartner 24 September 2010

Enterprise Adoption73% planning iOS in next 12 months88% considering Android in next 12 months73% are deploying or considering apps now

Primary ChallengesSecure configuration and deploymentDeploy and manage approved apps

iPad is DisruptiveAmazingly fast adoptionPoint-of-Sale/Service/CareKiller app is mobile information sharing

UX for mobile apps presents unique challenges and opportunities.

See also: www.mobilexweb.com/blog/ui-guidelines-mobile-tablet-design

TechnologyMultiple form factors; capability differences; slow connections; new devices continuously; voice, gestures, location, orientation, cameras, ...

ContextAlways present, sometimes connected; evolving social mores; age and cultural usage differences

StandardsImmature; inconsistent; sometimes wrong

Mobile app success is the user experience.

See also: Analysts at Gartner conference 19 October 2010

“… only 20% of development teams today have UX experts, by 2013 some 75% will have to in order to be successful.”

“In the next three months, every app development team must hire or dedicate one or two UX experts for mobile.”

“Maybe you got away with it on desktop or web, but you will fail in mobile without them.”

“By the way, there are only a few hundred [UX experts] – if that – who know mobile.”

“Design and UX are being driven heavily by mobile scenarios across all of IT.”

A $4 billion mistake.

“The U.S. Census Bureau hopes to improve one of the most expensive and time consuming parts of its 2010 population count with the help of GPS-enabled handheld devices. The bulk of respondent data still will be gathered through mailings of paper forms, the Internet, and telephone calls. But 500,000 PDA-toting census takers will disperse to households that haven't responded to surveys to get information and verify addresses and corresponding GPS coordinates.” - 10 April 10 2006

“The U.S. Census Bureau’s flub of a large-scale mobile implementation—the latest in a long line of government IT disasters—sets modernization back a decade… There were a number of performance issues, such as slow and inconsistent data reporting, according to the GAO report, and the Census Bureau didn’t specify how it planned to measure the device’s performance. These problems persist to this day.” - 20 May 2008

Sources: Information Week “US Census Bureau Goes Wireless”,CIO Insight “Behind the Census Bureau`s Mobile SNAFU”

Catch the mobile UX wave.

Jim Jarrett @JarrettUX Jim@JarrettInteractionDesign.com

Any Questions?