enterprise ux
TRANSCRIPT
Enterprise UXWhy and How
Presented by Louis Elfman – CoreLogic Innovations Lab
Presented by Louis Elfman – Design Lead @ CoreLogic Innovations Lab
What is Enterprise?
What is Enterprise?
• B2B
• Gov’t
• Healthcare
• etc
Why Enterprise?
Why Enterprise?
• Heart
Why Enterprise?
• Heart• Mind
Why Enterprise?
• Heart • Mind Wallet
Top 10 Tech Salaries
(UX isn’t on the list)
Top 10 Tech Salaries
$48.3bn invested in startups in 2014
Over 1/4 of that was in Enterprise startups
Enterprise needs UX
Enterprise needs UX
Agenda
1. How to work with Enterprise stakeholders
Agenda
1. How to work with Enterprise stakeholders
2. Legacy Products
Agenda
1. How to work with Enterprise stakeholders
2. Legacy Products
3. Finding Users
Agenda
1. How to work with Enterprise stakeholders
2. Legacy Products
3. Finding Users
Agenda
If they’ve never worked with UX…2 types of Product Managers
1. Have worked with UX before 2. Not so much
If they’ve never worked with UX…2 types of Product Managers
If they’ve never worked with UX…
Tomer Sharon - “It’s Our Research”
“[Product managers] represent the voice of
the customer.”
Tomer Sharon - “It’s Our Research”
If they’ve never worked with UX:
If they’ve never worked with UX:
1. Evangelize – Sell them on UX
Design Value IndexGood Design Drives Shareholder Value
Design-conscious companies made 219% more $$$
If they’ve never worked with UX:
1. Evangelize – Sell them on UX
If they’ve never worked with UX:
1. Evangelize – Sell them on UX2. Make them part of research
“Getting stakeholder buy-in for research is usually the
first challenge they mention."Tomer Sharon - “It’s Our Research”
If they’ve never worked with UX:
1. Evangelize – Sell them on UX2. Make them part of research
If they’ve never worked with UX:
1. Evangelize – Sell them on UX2. Make them part of research3. Support all of your claims with data
Data > opinions
If they have worked with UX (but it’s new to org):
If they have worked with UX (but it’s new to org):
1. Partner with your PM
If they have worked with UX (but it’s new to org):
1. Partner with your PM2. Be patient and proactive
If they have worked with UX (but it’s new to org):
1. Partner with your PM2. Be patient and proactive3. Be very visible with research results Remember data > opinions
1. How to work with Enterprise stakeholders
2. Legacy Products
3. Finding Users
Agenda
Legacy products
Legacy products
1. Build a clear vision of what it could be
OMG bast prdouct evar
Legacy products
1. Build a clear vision of what it could be
Legacy products
1. Build a clear vision of what it could be2. Immediate need vs. long-term vision
Current product
Current product Ermahgawd
Current product Ermahgawd
Current product Ermahgawd
Legacy products
1. Build a clear vision of what it could be2. Immediate need vs. long-term vision
Legacy products
1. Build a clear vision of what it could be2. Immediate need vs. long-term visiona. Build relationships
1. How to work with Enterprise stakeholders
2. Legacy Products
3. Finding Users
Agenda
Enterprise users tend to be hyper-specific
Tips to find users:
1. Sales team
Tips to find users:
1. Sales team2. LinkedIn
Tips to find users:
1. Sales team2. LinkedIn3. Market research agencies
Tips to find users:
1. Sales team2. LinkedIn3. Market research agencies4. Go guerrilla
Tips to find users:
A real-world example:O’Reilly Auto Parts Open Enrollment
AKA Hell Week
Hell week:
Hell week:
• Over 60,000 people processed in a week
Hell week:
• Over 60,000 people processed in a week
• 20 temps hired
Hell week:
• Over 60,000 people processed in a week
• 20 temps hired
• Phone systems repeatedly going down
Existing site win!
Outcome:
Outcome:
• 95% reduction in calls
Outcome:
• 95% reduction in calls
• 0 temps hired
Outcome:
• 95% reduction in calls
• 0 temps hired
• System still in place 4 years later
Enterprise needs UX
Enterprise needs UX
Your
face
here
Q & A
Thank you!
Presented by Louis Elfman – CoreLogic Innovations Lab
Presented by Louis Elfman – Design Lead @ CoreLogic Innovations Lab
[email protected] @lelfman