mobilize the enterprise - why ux matters
TRANSCRIPT
Wim JanssensSenior UX Designer
@wjanssenswim.janssens@monkeysh
ot.be
http://nl.wikipedia.org/wiki/Martin_Cooper_(uitvinder)
http://bgr.com/2013/01/18/samsung-galaxy-fonblet-rumor-295514/
Why UX matters
Cleverness is in the concept, not the execution
Age of features
Age of experiences
A methodology
DIVERGENCE
CONVERGENCE
DIVERGENCE
CONVERGENCE
Step 1: Discover & inspire
Touch
Accelerometer
Speech/Sound
Camera
Social
GeolocationInspire
Discover
Step 2: User & taskanalysis
Good news!
http://www.gva.be/nieuws/media-en-cultuur/aid1359380/jan-becaus-weigert-nog-langer-nieuwsanker-te-blijven.aspx
Focusgroups Observations
Step 3: Map the journey’s
Pre-experience
ExperiencePost- experience
The customer journey
Step 4: Try & refine
http://leanstartupfrance.com/
Why UX matters?
- Create buy-in from all stakeholders- Get ideas through co-creation- Get one under the belt and build on
experience- Applications that people WANT to
use
www.monkeyshot.be
@wjanssenswim.janssens@monkeysh
ot.be
Thanks!