mobilize the enterprise - why ux matters
TRANSCRIPT
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Wim JanssensSenior UX Designer
@wjanssenswim.janssens@monkeysh
ot.be
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http://nl.wikipedia.org/wiki/Martin_Cooper_(uitvinder)
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http://bgr.com/2013/01/18/samsung-galaxy-fonblet-rumor-295514/
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Why UX matters
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Cleverness is in the concept, not the execution
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Age of features
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Age of experiences
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A methodology
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DIVERGENCE
CONVERGENCE
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DIVERGENCE
CONVERGENCE
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Step 1: Discover & inspire
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Touch
Accelerometer
Speech/Sound
Camera
Social
GeolocationInspire
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Discover
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Step 2: User & taskanalysis
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Good news!
http://www.gva.be/nieuws/media-en-cultuur/aid1359380/jan-becaus-weigert-nog-langer-nieuwsanker-te-blijven.aspx
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Focusgroups Observations
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Step 3: Map the journey’s
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Pre-experience
ExperiencePost- experience
The customer journey
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Step 4: Try & refine
http://leanstartupfrance.com/
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Why UX matters?
- Create buy-in from all stakeholders- Get ideas through co-creation- Get one under the belt and build on
experience- Applications that people WANT to
use
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www.monkeyshot.be
@wjanssenswim.janssens@monkeysh
ot.be
Thanks!