UNTAPPD SUCCESS STORYGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Untappd• This fun social app

incorporates gaming

elements to put a new

spin on a centuries-old

human habit: drinking

beer!

Untappd

• Users of Untappd can

pull up a map of nearby

bars and see which

beers are on tap.

Untappd• You can also review and

rate beers that you have

tried and see what kinds

of beers your friends are

drinking.

Untappd• As you try different types

of beers or begin to show

a preference for a

particular beer or style,

you will earn badges and

achievements.

Untappd• To the beer drinkers the app

is helpful, but to the bar

(and restaurant) owners

who sell the beer, this is a

fantastic way to get their

message (and menu) out to

the internet.

Untappd• People who may not

have ever come to drink

beer at their

establishment are now

strolling through their

doors to earn badges.