UNITED AIRWAYS CASE STUDYGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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UNITED AIRWAYS CASE STUDY• MileagePlus is the loyalty

program of United

Airlines and Aeromar

that offers rewards to

passengers traveling on

certain types of tickets.

Mileage Plus• Airline loyalty programs, like

United Airways’ MileagePlus

program which awards and

tracks points for purchases,

are one of the earliest forms

of gamification.

Mileage Plus

• Earn enough points

and you become a

Silver, Gold, or

Platinum member.

Mileage Plus• This privilege gives you

access to special

lounges, priority

boarding, seating

upgrades and free

tickets.

Mileage Plus• Some customers are so

devoted to their status level

that they make unnecessary

flights at the end of the year

just to maintain their

premier status for the next

year.