tracxn research — home improvements landscape, december 2016
TRANSCRIPT
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 13
Who is Investing 24
Exit Outlook - IPO, Acquisitions 28
Sub Sector Analysis 32
Interesting Companies 50
Useful Links 64
Company List 66
Team 229
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.4
Sector Overview
Scope of report
This report covers online-first companies operating in the home improvements industry in the following markets:
• Business-to-Consumer Market : Online platforms selling furniture and other home decor products. Retailer, Private Label,and Marketplace are the top business models in this market.
• Secondary Market : Online platforms enabling buying and selling of pre-owned furniture. Commission-based Marketplacesand Consignment are the top business models in this market.
• Service Facilitators/Providers : Online booking platforms for different home improvement service providers. The focus areain this market is only on big ticket home remodeling services like interior designing, painting, flooring etc.
• Technology Enablers : Online platforms providing various technology services like Augmented Reality and Virtual Reality forfurniture visualization, Project Management Tools for home remodeling, Furniture Designing Tools, etc.
• Business-to-Business Market : Online platforms enabling trade between businesses engaged in the home improvementsindustry. Marketplaces and E-distributors are the top business models in this market.
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till November 23, 2016. This is tocategorically state that any events and relevant developments after the said date will not reflect in the report.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
50
80
136
165
230
343
80
0
80
160
240
320
400
2010 2011 2012 2013 2014 2015 2016
Nu
mb
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f C
om
pan
ies
6
YoY – Number of companies founded
Made.com Westwing Porch Duocai360 Casper Simba Miaodj
Joss Pepperfry Urban Ladder Livspace IKongJian Modsy PaperToStone
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.7
Large Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
29 Apr-2014 7 Rental $44M furlenco.com
Furlenco2011, Bangalore
50 Jan-2014 13B2C Commerce > Mattress > Private Label
$115M casper.com
Casper2014, New York City
35 Jan-2014 8 Second-hand $48MChairish
2013, San Francisco
20 Jan-2014 6B2C Commerce > Horizontal > Product Discovery
$8M dajia365.com
Dajia3652012, Beijing
50 Sep-2013 17 Services > Interior Design > In-house $44M havenly.com
Havenly2013, Denver
88 Jun-2013 32Services > Interior Design > Marketplace
$65M homepolish.com
Homepolish2012, New York City
21 May-2013 6Services > Interior Design > In-house > Modular
$18M capricoast.com
CapriCoast2014, Bangalore
89 Sep-2012 30B2C Commerce > Horizontal > Marketplace
$431M home24.de
Home242009, Berlin
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.8
Large Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
26 Sep-2012 6B2C Commerce > Horizontal > Private Label > Custom Made
$105M made.com
Made.com2010, London
19 Sep-2012 3Services > Interior Design > Listing Platform
$3M urbanhomez.com
UrbanHomez2012, Delhi
50 Aug-2012 22 Services > Horizontal > Marketplace $123M duocai360.cn
Duocai3602013, Beijing
49 Aug-2012 23 Enabler > Visualization Tool $56MRooomy
2009, San Jose
131 Jun-2012 29B2C Commerce > Horizontal > Private Label
$487M meilele.com
Meilele2008, Foshan
21 Feb-2012 6Services > Horizontal > Listing Platform
$106M porch.com
Porch2012, Seattle
40 Jan-2012 9B2C Commerce > Furniture > Private Label
$39M kumanju.com
Kumanju2008, Guangzhou
80 Nov-2011 12 B2C Commerce > Decor > Retailer $14M bespokeglobal.com
Bespoke Global2011, New York City
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.9
Niche Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
5 Jan-2015 5Enabler > Visualization Tool > Virtual Reality
$5M roomle.com
ROOMLE2014, Linz
4 Jan-2015 1Second-hand > Furniture > Consignment
$7M thrifted.co.uk
Thrifted2015, London
5 Sep-2014 1Second-hand > Furniture > Commission-based Marketplace
$21M moveloot.com
Second Home2015, Los Angeles
3 Aug-2014 1B2C Commerce > Hardware Supplies > Horizontal > Marketplace
$15MManoMano2013, Paris
3 Aug-2014 1B2C Commerce > Furniture > Private Label > Sofa > Custom Made
NA sofamatch.com
Sofa Match2014, Mexico City
2 Jun-2014 1 B2C Commerce > Decor > Subscription $150K theswatchbox.com
The Swatch Box2015, El Segundo
15 Apr-2014 4Second-hand > Horizontal > Commission-based Marketplace
$13M vintiqa.com
Vintiqa2015, London
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.10
Niche Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
9 Feb-2014 1 Services > Painting > Marketplace $12M wallpainting.in
Professional Wallz2014, Mumbai
5 Feb-2014 5Enabler > Product Management Tool > Furniture Designing
$13M tylko.com
Tylko2015, Warsaw
8 Sep-2013 1Second-hand > Horizontal > Consignment
$7M viyet.com
Viyet2012, New York City
10 Apr-2013 6Services > Interior Design > Reverse Auction
$59M youmakeit.co
Youmakeit2015, London
7 Apr-2013 6 Enabler > Product Management Tool $13M designerpages.com
Designer Pages2007, New York City
22 Jan-2013 6B2C Commerce > Decor > Private Label > Wall Decor
$23M wundershine.com
Wundershine2014, Amsterdam
6 Sep-2012 3B2C Commerce > Furniture > Private Label > Sofa
$3M sofa.com
Interior Define2012, Chicago
11 Apr-2012 8 Enabler > Project Management Tool $1M renomii.com
RENOMii2012, Canada
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.11
Niche Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
13 Feb-2012 9 Enabler > Moodboards $8M stylyze.com
Stylyze2012, Seattle
2 Jan-2012 1B2C Commerce > Home Textiles > Marketplace
$10M uneekee.com
Uneekee2013, San Francisco
14 Nov-2011 8Services > Horizontal > Reverse Auction
$30M tumanitas.com
Rated People2005, London
35 Aug-2011 11B2C Commerce > Home Textiles > Private Label
$22M naturalhomerugs.com
Natural Home Rugs2005, Beverly Hills
28 Jun-2011 9 B2C Commerce > Furniture > Retailer $14M mobilyaline.com
Mobilya Line2015, Bursa
13 May-2011 5B2C Commerce > Hardware Supplies > Horizontal > Retailer
$10M whiteaway.com
White Away2007, Risskov
8 Jan-2011 2B2C Commerce > Garden Supplies > Retailer
$3M lawnkart.com
LawnKart.com2013, Noida
2 Jan-2011 2B2C Commerce > Horizontal > Marketplace > Custom Made
$28M handkrafted.com
Handkrafted2013, Sydney
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
12
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.13
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.14
YoY – Number of Rounds and Total Funding
$26M $1M$27M
$305M $314M$256M
$804M
$1.5B
$305M
5 10
2431
57
77
100
159
92
0
36
72
108
144
180
0
320
640
960
1280
1600
2008 2009 2010 2011 2012 2013 2014 2015 2016
Nu
mb
er of R
ou
nd
sFu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Funding Amount Number of Rounds
Note: The funding excludes debt and post IPO rounds.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.15
YoY – Number of Rounds by Stage
1328
42
56
85
4715
25
25
30
59
40
2
4
10
11
15
3
0
36
72
108
144
180
2011 2012 2013 2014 2015 2016
Nu
mb
er o
f R
ou
nd
s
Seed Early Late
Note: The funding excludes debt and post IPO rounds.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.16
YoY – Funding by Stage
$10M $13M $32M $40M $54M $44M
$250M $214M$123M
$311M
$517M
$204M
$45M $87M
$102M
$451M
$907M
$57M
0
320
640
960
1280
1600
2011 2012 2013 2014 2015 2016
Tota
l Fu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Seed Early Late
Note: The funding excludes debt and post IPO rounds.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.17
Average Ticket Size – Early Stage
$1.3M $0.6M $1.1M $1.2M $1.0M$1.4M
$24.7M
$7.8M $5.7M$8.8M $7.6M
$5.8M
$13.1M
$21.4M
$6.9M
$51.1M
$23.3M
$10.4M
0.0
12.0
24.0
36.0
48.0
60.0
2011 2012 2013 2014 2015 2016
Fun
din
g A
mo
un
t (i
n M
illio
ns)
Seed Series A Series B
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.18
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
pepperfry.comPepperfry
(Mumbai, 2011)$31M Series E Sep-2016 Goldman Sachs, Norwest Venture Partners, Zodius, Bertelsmann India Investments
17house.com17House
(Beijing, 2009)$31M Series A Dec-2015 Undisclosed
home24.deHome24
(Berlin, 2009)$23M Series C Mar-2016 Rocket Internet, Baillie Gifford
ikongjian.comIKongJian
(Beijing, 2014)$21M Series B Dec-2015 Shunwei, Greenwoods Asset Management, Share investment
homepolish.comHomepolish
(New York City, 2012)$17M Series A Jan-2016 Undisclosed
furlenco.comFurlenco
(Bangalore, 2011)$15M Series B Oct-2016 Lightbox Ventures, AXIS Capital
livspace.comLivspace
(Bangalore, 2013)$15M Series B Aug-2016 Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures
manomano.frManoMano(Paris, 2013)
$15M Series A Mar-2016 CM-CIC Capital Prive, Partech Ventures, Piton Capital
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.19
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
rooomy.comRooomy
(San Jose, 2009)$13M Series B Jun-2016 Undisclosed
evemattress.comEve Sleep
(London, 2015)$9M Series B Jul-2016 Octopus Ventures, DN Capital
framebridge.com
Framebridge(Washington D.c.,
2014)$9M Series B Apr-2016 NEA, Revolution, Swan & Legend Venture Partners
yippee.cnYippee
(Shanghai, 2002)$9M Series A Aug-2016 Undisclosed
modsy.comModsy
(San Francisco, 2015)$8M Series A Feb-2016 Norwest Venture Partners
yhym.cnEhomy
(Jinan, 2014)$8M Series A Mar-2016 Undisclosed
havenly.comHavenly
(Denver, 2013)$8M Series A Nov-2015 Foundry Group, Chicago Ventures, 500 Startups
helixsleep.comHelix Sleep
(New York City, 2014)$7M Series A Aug-2016 Simon Venture Group, Western Technology Investment, Great Oaks Venture Capital
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.20
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
homeeapp.comHomee
(Los Angeles, 2015)$7M Series A Jun-2016 Founders Fund
simbasleep.comSimba
(London, 2015)$6M Series A Oct-2016 SPARK Venture Management, The Garage Soho
homelane.comHomeLane
(Bangalore, 2014)$6M Series A Aug-2016 Sequoia Capital, Aarin Capital, GrowthStory Investments
miaodj.cnMiaodj
(Suzhou, 2016)$6M Angel Mar-2016 Undisclosed
gozefo.comZefo
(Bangalore, 2015)$6M Series A Nov-2016 Sequoia Capital, Beenext, Helion Venture Partners
pangniao.cnPangniao
(Harbin, 2012)$6M Series A Nov-2016 Undisclosed
havenly.comHavenly
(Denver, 2013)$6M Series A Mar-2016 Binary Capital, Foundry Group, Chicago Ventures
homestudio.comHomeStudio
(Bangalore, 2015)$5M Seed Dec-2015 Bren Corp
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.21
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
outwardinc.comOutward, Inc.
(San Jose, 2012)$5M Series A Sep-2016 Undisclosed
rentomojo.comRentoMojo
(Bangalore, 2014)$5M Series A Jun-2016 Accel Partners, IDG Ventures India
istaging.coiStaging
(Taipei, 2014)$5M Series A Sep-2016 WI Harper Group, Taya Venture Capital
customfurnish.comCustomFurnish
(Hyderabad, 2014)$5M Series A Dec-2015 Undisclosed
viyet.comViyet
(New York City, 2012)$4M Series A Nov-2016 Undisclosed
bonagora.comBonagora
(Berlin, 2014)$4M Series A Nov-2015 Earlybird, MAKERS, Vogel Ventures
capricoast.comCapriCoast
(Bangalore, 2014)$4M Series A Dec-2015 Accel Partners, RB Investments
getluxapp.comLux
(Seattle, 2012)$4M Series A Jun-2016 IDG Capital Partners, Frees Fund
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.22
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
renoviso.comRenoviso
(North Andover, 2014)$3M Series A Aug-2016 Bessemer Venture Partners, Next View Ventures, RRE Ventures, NextGen Angels
urbanara.deURBANARA
(Berlin, 2010)$3M Series C Jul-2016 Mountain Partners, Astutia Ventures
brocantelab.com
Selency (formerly known as Brocante Lab)
(Paris, 2014)$3M Series A Oct-2016 Accel Partners, Kima Ventures
1jbest.com1jbest
(Xiamen, 2014)$3M Seed Jan-2016 Undisclosed
youshejia.comYoushejia
(Beijing, 2015)$3M Seed Jun-2016 Undisclosed
bb-kj.comBb-kj.com
(Beijing, 2015)$3M Seed Nov-2016 Bojang Capital Management
paintzen.comPaintzen
(New York City, 2013)$3M Series A Mar-2016 Undisclosed
meiwu365.comMeiwu365
(Beijing, 2015)$3M Series A Feb-2016 Wise Wells
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.23
Funnel view of Sector
Percent of Previous
32%
44%
34%
39
30
61
179
405
1262
0 280 560 840 1120 1400
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
24
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.25
Most Active Investors in Sector
8
6 6 6 6 6
5 5 5 5
0
2
4
5
7
9
500Startups
AggregateMedia
Great OaksVenture Capital
IDG CapitalPartners
RocketInternet
SequoiaCapital
HoltzbrinckVentures
K2 VC(Xianfeng
Evergreen)
WesternTechnologyInvestment
Y Combinator
Tota
l Nu
mb
er o
f R
ou
nd
s
Havenly Bemz Houzz Zaozuo Westwing To8to Westwing Meilele CustomMade Move Loot
Fabelio.comTextilgallerian.se
Joli ABMove Loot Kujiale Home24 Houzz Home24 Beiwei56 Move Loot BuildZoom
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.26
Where are Top Investors investing
500 Startups
Aggregate Media
Great Oaks Venture Capital
IDG Capital Partners
Rocket Internet
Sequoia Capital
Holtzbrinck Ventures
K2 VC (Xianfeng
Evergreen)
Western Technology Investment
Y Combinator
B2C Commerce
Fabelio.com, Barn
Bemz, Textilgallerian
.se Joli AB, Scandinavian Design Center
Helix SleepZaozuo,
Uya100, Lux
Westwing, Home24,
Mobly
Urban Ladder, Hayneedle
Westwing, Home24,
Fashion for Home
Meilele, Beiwei56
CustomMade,Helix Sleep
Burrow
Commerce & Services
Houzz Bedbathmore To8to,Houzz
ServicesHavenly,
CoContest, Kanler
Sweeten, Go Smith
3Kongjian,Youzi100
HomeLane KivedaJianfanjia,
MiaoguanjiaRated People
BuildZoom, Tastemaker
Enabler Pair Kujiale
Second-handMove Loot,
AptDecoZefo
Move Loot, Viyet
Move Loot, AptDeco
Rental
B2B Commerce
Jf1000
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.27
Top Investor by Stage of Entry
Rocket Internet 3
Sequoia Capital 3
Shunwei 3
Balderton Capital 2
First Round Capital 2
Institutional Venture Partners
2
Kinnevik AB 2
LaunchCapital 2
Matrix Partners China 2
NEA 2
Rocket Internet 3
Sequoia Capital 3
CDH Investments 2
Fidelity Investments 2
Goldman Sachs 2
KPCB 2
Kinnevik AB 2
58.com 1
7commerce.de 1
Access Industries 1
Seed Series A Series B Later Stage
IDG Capital Partners 6
Accel Partners 4
First Round Capital 3
Lerer Hippeau Ventures 3
Next View Ventures 3
Partech Ventures 3
Shunwei 3
500 Startups 2
Balderton Capital 2
Bessemer Venture Partners 2
500 Startups 5
Y Combinator 5
Lerer Hippeau Ventures 3
Accel Partners 2
Correlation Ventures 2
DN Capital 2
Fabrice Grinda 2
Finorpa 2
First Ascent Associates 2
Gobi Partners 2
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
28
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.29
Top IPOs in last three years
IPO Date Company OverviewFunding Amount
Mcap at IPOExch:Ticker
Sep-2014 wayfair.comWayfair
(Boston, 2002)
Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners
$358.3M NYSE:W
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.30
Major Acquisitions in last one year
Date Company Acquirer Deal Size OverviewTotal
Funding
Mar-2016 guildery.comGuildery
(San Francisco, 2013)minted.com Undisclosed
Designer Fabric Furnishing and Decoration for HomesSoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures
$2.1M
Jun-2016 onekingslane.comOne Kings Lane
(San Francisco, 2009)
bedbathandbeyond.com
$11.8M
Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive
$229M
Feb-2016 hayneedle.comHayneedle
(Omaha, 2002)jet.com Undisclosed
Online home decor and furniture retailerInsight Venture Partners, Sequoia Capital
$22M
Feb-2016 hem.comHem
(Stockholm, 2014)vitra.com Undisclosed
Furniture Private LabelAndreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures, ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures, b-to-v Partners, Hoxton Ventures
Undisclosed
Dec-2015 carpetvista.comCarpetVista
(Malmo, 2005)litorina.se Undisclosed
Private Label brand of hand-made carpetsUndisclosed
Aug-2016 kaufmann-mercantile.com
Kaufmann Mercantile(Brooklyn, 2009)
ahalife.com UndisclosedOnline store for furniture and homewaresSlow Ventures, 14W
$3.73M
Apr-2016FabFurnish
(Gurgaon, 2012)futuregroup.in $3M
Online/Offline Furniture ShoppingTengelmann Ventures
Undisclosed
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
31
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.32
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.33
December 2016Tracxn BlueBox : Home Improvements 1200+ companies in the sector, 314 funded in last 5 years, ~$328M invested in 2016 (YTD )
Most Active Investors: Great Oaks VC, 500 Startups, Aggregate Media, IDG Ventures, Sequoia Capital
Cumulative funding in the sector
B2C COMMERCE $2.4B
$52MHorizontal
RetailWayfair (2002, IPO)
MarketplaceHome24 (2009, $173M)
Private LabelMeilele (2008, $137M)
SERVICES $472M
Home Textiles
Umanto
(2011, $10M)
Mattress
Casper
(2014, $70M)
Kitchen Supplies
MightyNest
(2008, $685k)
Hardware
ManoMano
(2013, $15M)
Garden Supplies
Brico Prive
(2012, $2.81M)
Furniture
Kumanju
(2008, $24M)
Decor
Framebridge
(2014, $20.5M)
ENABLER
Rooomy (2009, $13M)
COMMUNITY PLATFORM
TheCreatorME (2010, $400k)
COMMERCE & SERVICES
Houzz (2009, $213M)
RENTAL
Furlenco (2011, $21M)
SECOND HAND
Chairish (2013, $7.2M)
$46M
Horizontal
Listing PlatformPorch (2012, $100M)
MarketplaceDuocai360 (2013, $36M)
Reverse AuctionRated People
(2005, $14.5M)
Painting
MarketplacePaintZen (2013, $12M)
Interior Design
Reverse Auction17House (2009, $31M)
In-houseHavenly (2013, $13M)
Listing PlatformHuizhuang (2012, $1.6M)
MarketplaceHomepolish(2012, $17M)
$29M
$78M
$470K
$604M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.34
Top Business Models by Funding
$2.5B
$605M$472M
$78M $47M $29M $4M $0.5M0
600
1200
1800
2400
3000
B2C Commerce Commerce & Services Services Enabler Second-hand Rental B2B Commerce Community Platform
Tota
l Fu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Avg. Age Feb-12 Nov-10 Feb-13 Jun-12 Jan-14 Apr-14 Nov-12 Jul-11
# Cos. 803 18 277 84 35 29 8 8
Wayfair To8to Porch Rooomy Move Loot Furlenco Bonagora TheCreatorME
One Kings Lane Houzz Duocai360 Kujiale Chairish RentoMojo Jf1000 Architonic
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.35
B2C Commerce – Business Model Description
Online platforms that sell furniture, mattresses, kitchen & dining products, garden supplies, & other home decor products
Horizontal Decor Furniture Mattress Home Textiles
Online platform sellingonly light-weight decorproducts like paintings,lamps, etc.
Online platform sellingonly furniture productslike sofas, chairs, beds,tables, etc.
Online platform sellingonly mattresses andother bedding products.
Online platform sellingtextiles used for homefurnishing like bedsheets, curtains, carpets,etc.
Online platform sellingall products related tohome decoration andimprovement.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.36
B2C Commerce – Entrepreneur Activity and Investment Trend
$16M $1M $23M
$287M $308M
$199M
$522M
$792M
$168M2 5 16
22
42
56
46
79
49
0
18
36
54
72
90
0
180
360
540
720
900
2008 2009 2010 2011 2012 2013 2014 2015 2016N
um
ber o
f Ro
un
ds
Fun
din
g A
mo
un
t (i
n M
illio
ns)
YoY – Total Funding and No. of Rounds
2535 34
57
84102
131
206
52
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016
Nu
mb
er o
f C
om
pan
ies
Fou
nd
ed
YoY – No. of Companies Founded
217 214
72
46 3826 21 21
0
50
100
150
200
250
UnitedStates
India UnitedKingdom
China Singapore Australia France Germany
Nu
mb
er o
f C
om
pan
ies
Distribution of Companies across Countries
$2.1B
$114M $87M $53M $44M $32M
307
23 12 43 47 28
0
70
140
210
280
350
0
500
1000
1500
2000
2500
Horizontal Mattress Hardware Furniture Decor HomeTextiles
Nu
mb
er of C
om
pan
ies
Fun
din
g A
mo
un
t (i
n M
illio
ns)
BM wise Investment
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.37
B2C Commerce – Most Funded Companies
Company Overview Business ModelFunding Amount
wayfair.comWayfair
(2002, Boston)
Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners
B2C Commerce > Horizontal > Retailer
$358.3M
onekingslane.comOne Kings Lane
(2009, San Francisco)
Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive
B2C Commerce > Horizontal > Retailer
$229M
westwing.deWestwing
(2011, Munich)
Online shopping club for home furniture & accessoriesFidelity Investments, Summit Partners, Point Nine Capital, Access Industries, Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management, Rocket Internet
B2C Commerce > Horizontal > Retailer > Flash Sales
$211.7M
home24.deHome24
(2009, Berlin)
Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment
B2C Commerce > Horizontal > Marketplace
$173.28M
pepperfry.comPepperfry
(2011, Mumbai)Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments
B2C Commerce > Horizontal > Marketplace
$160.3M
meilele.comMeilele
(2008, Foshan)
O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)
B2C Commerce > Horizontal > Private Label
$137M
urbanladder.comUrban Ladder
(2012, Bangalore)Online private label brand of furniture & home decorKalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital
B2C Commerce > Horizontal > Private Label
$77M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Horizontal Interior Design Painting Other Services
38
Services – Business Model Description
Online platforms enabling homeowners to book big ticket home remodelling services like interior designing, painting, flooring,etc.
Online platform connectinghomeowners with all kinds ofhome improvement serviceproviders
Online platform connectinghomeowners with interiordesigners.
Online platform connectinghomeowners with professionalpainters.
Online platform connectinghomeowners withprofessionals that provideother home improvementservices like flooring, window &door installations, etc.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.39
Services – Entrepreneur Activity and Investment Trend
$0.2M $2M $6M $4M $11M
$93M
$274M
$72M3
2 511 9
33
58
25
0
14
28
42
56
70
0
60
120
180
240
300
2009 2010 2011 2012 2013 2014 2015 2016N
um
ber o
f Ro
un
ds
Fun
din
g A
mo
un
t (i
n M
illio
ns)
YoY – Total Funding and No. of Rounds
2 5 812
28
38
69
84
17
0
18
36
54
72
90
2008 2009 2010 2011 2012 2013 2014 2015 2016
Nu
mb
er o
f C
om
pan
ies
Fou
nd
ed
YoY – No. of Companies Founded
104
5950
13 9 5 5 5
0
24
48
72
96
120
India UnitedStates
China Canada UnitedKingdom
Indonesia Singapore Spain
Nu
mb
er o
f C
om
pan
ies
Distribution of Companies across Countries
$284M
$171M
$12M $5M
307
81
73
0
70
140
210
280
350
0
60
120
180
240
300
Horizontal Interior Design Painting Other Services
Nu
mb
er of C
om
pan
ies
Fun
din
g A
mo
un
t (i
n M
illio
ns)
BM wise Investment
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.40
Services – Most Funded Companies
Company Overview Business ModelFunding Amount
porch.comPorch
(2012, Seattle)
Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital
Services > Horizontal > Listing Platform
$100M
duocai360.cnDuocai360
(2013, Beijing)O2O home improvement services companySinovation Ventures
Services > Horizontal > Marketplace
$35.6M
17house.com17House
(2009, Beijing)O2O platform connecting home owners with renovation contractors Services > Interior Design >
Reverse Auction$31M
ikongjian.comIKongJian
(2014, Beijing)O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment
Services > Horizontal > Marketplace
$30.6M
laurelandwolf.comLaurel & Wolf
(2014, Los Angeles)
Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures
Services > Interior Design > Reverse Auction
$25.5M
pro.comPro
(2013, Seattle)
Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners
Services > Horizontal > Marketplace
$17.5M
homepolish.comHomepolish
(2012, New York City)On demand Interior Designers Services > Interior Design >
Marketplace$16.97M
youzhu.comYouzhu
(2013, Qingdao)Online platform for home improvementsYihua Group
Services > Horizontal $15M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.41
Commerce & Services – Business Model DescriptionOnline platform where homeowners can buy furniture and other decor products and can also book home improvement serviceproviders.
Content-driven Commerce & Service
Online platform providing rich content, homeimprovement products and facility to book differentkinds of service providers.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.42
Commerce & Services – Entrepreneur Activity and Investment Trend
$10M $3M $12M$36M
$181M
$361M
$1M
2
4
2
3 3 3
2
0
1
2
3
4
5
0
80
160
240
320
400
2008 2010 2011 2013 2014 2015 2016
Nu
mb
er of R
ou
nd
sFu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
YoY – Total Funding and No. of Rounds
1
2
1
6
2 2
1
0
1
3
4
6
7
2008 2009 2011 2012 2013 2014 2015
Nu
mb
er o
f C
om
pan
ies
Fou
nd
ed
YoY – No. of Companies Founded
6
3 3
1 1 1 1 1
0
1
3
4
6
7
UnitedStates
China India France Malaysia Russia Singapore SouthAfrica
Nu
mb
er o
f C
om
pan
ies
Distribution of Companies across Countries
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.43
Commerce & Services – Most Funded Companies
Company Overview Business ModelFunding Amount
to8to.comTo8to
(2008, Shenzhen)Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China
Commerce & Services $216.48M
houzz.comHouzz
(2009, Palo Alto)
Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures
Commerce & Services $213.6M
jia.comQijia
(2005, Shanghai)
Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments
Commerce & Services $172M
whataniceplace.comWhat A Nice Place
(2012, Lille)Online content-driven commerce platformFinovam
Commerce & Services $899.98K
zimply.inZimply
(2014, Delhi)Online content driven interior designer and furniture marketplaceMatrix Partners India
Commerce & Services $510K
inmyroom.ruInMyRoom
(2012, Moscow)Ideas, Products & Professional at one place
Commerce & Services $500K
modenus.comModenus
(2009, Winter Springs)Online collection of products and design portfolios
Commerce & Services $450K
decorati.comDecorati
(2006, San Francisco)Online marketplace and community for interior decorators and consumers
Commerce & Services $400K
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.44
Enabler – Business Model Description
Companies providing different technology services like visualization, project management tools, etc. to retailers, serviceproviders and homeowners.
Visualization Tool Mood boards Project Management Tool
Product Management Tool
Storefront
Online platform toorganize content andbuying links for homedecoration projects.
Online tool for end-to -end planning of homeimprovement projects.
Companies enablingdesigners andmanufacturers to buildand track their products.
Provides online storesthat help businesses tosell their products orservices.
Companies providingtools to visualizefurniture and otherhousehold items inhome.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.45
Enabler – Entrepreneur Activity and Investment Trend
$40K $0.1M $0.3M$2M
$9M$8M
$23M
$35M
1 2 2 2
5
10
16
1312
0
4
7
11
14
18
0
8
16
24
32
40
2008 2009 2010 2011 2012 2013 2014 2015 2016N
um
ber o
f Ro
un
ds
Fun
din
g A
mo
un
t (i
n M
illio
ns)
YoY – Total Funding and No. of Rounds
1
5
7
4
1413
16 16
3
0
4
7
11
14
18
2008 2009 2010 2011 2012 2013 2014 2015 2016
Nu
mb
er o
f C
om
pan
ies
Fou
nd
ed
YoY – No. of Companies Founded
35
97
4 4 3 3 2
0
8
16
24
32
40
UnitedStates
China Canada India UnitedKingdom
France Poland Belgium
Nu
mb
er o
f C
om
pan
ies
Distribution of Companies across Countries
$56M
$13M$8M
$1M
49
7
13 11
1
0
12
24
36
48
60
0
12
24
36
48
60
VisualizationTool
ProductManagement
Tool
Moodboards ProjectManagement
Tool
Storefront
Nu
mb
er of C
om
pan
ies
Fun
din
g A
mo
un
t (i
n M
illio
ns)
BM wise Investment
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.46
Enabler – Most Funded Companies
Company Overview Business ModelFunding Amount
rooomy.comRooomy
(2009, San Jose)Virtual staging solutions to real estate and retail industry. Enabler > Visualization Tool >
3D Rendering$13M
kujiale.comKujiale
(2014, Hangzhou)
Tech-driven online platform to design sketches and get related servicesGGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China, Linear Venture, Yunqi Partners
Enabler > Product Management Tool > Furniture Designing
$11.57M
outwardinc.comOutward, Inc.
(2012, San Jose)Product visualization softwareMerus Capital
Enabler > Visualization Tool > 3D Rendering
$11.51M
modsy.comModsy
(2015, San Francisco)
Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures
Enabler > Visualization Tool > 3D Rendering
$10.75M
projectdecor.comProject Decor
(2011, New York City)Home furnishings' marketplace for DIY usersLaunchCapital
Enabler > Moodboards $6.6M
istaging.coiStaging
(2014, Taipei)Technology driven interior decorationWI Harper Group, Taya Venture Capital
Enabler > Visualization Tool > 3D Rendering
$5M
meiwu365.comMeiwu365
(2015, Beijing)VR-based online home improvement servicesWise Wells
Enabler > Visualization Tool > Virtual Reality
$2.74M
augmentedpixels.comAugmented Pixels(2010, Palo Alto)
Augmented reality base indoor navigation solutions for robots & dronesThe Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator
Enabler > Visualization Tool > Augmented Reality
$2.5M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.47
Second-hand – Business Model Description
Online platform to buy and sell used or pre-owned furniture and other household products.
Commission-based Marketplaces Consignment
Online platform providing full logistics,storage and authentication services.
Online peer-to-peer listings platformwith payment on portal and logisticsservices.
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.48
Second-hand – Entrepreneur Activity and Investment Trend
$3M
$8M
$19M$17M
1
4 4
6
0
1
3
4
6
7
0
5
10
15
20
25
2013 2014 2015 2016N
um
ber o
f Ro
un
ds
Fun
din
g A
mo
un
t (i
n M
illio
ns)
YoY – Total Funding and No. of Rounds
12
4
7
17
3
0
4
7
11
14
18
2011 2012 2013 2014 2015 2016
Nu
mb
er o
f C
om
pan
ies
Fou
nd
ed
YoY – No. of Companies Founded
14
7
4
2 2 21 1
0
3
6
10
13
16
UnitedStates
India UnitedKingdom
Brazil Canada France Germany Luxembourg
Nu
mb
er o
f C
om
pan
ies
Distribution of Companies across Countries
$34M
$12M
20
12
0
5
10
15
20
25
0
8
16
24
32
40
Commission-based Marketplaces Consignment
Nu
mb
er of C
om
pan
iesFun
din
g A
mo
un
t (i
n M
illio
ns)
BM wise Investment
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.49
Second-hand – Most Funded Companies
Company Overview Business ModelFunding Amount
moveloot.comMove Loot
(2013, San Francisco)
Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup
Second-hand > Furniture > Commission-based Marketplace
$21.24M
chairish.comChairish
(2013, San Francisco)Used Furniture MarketplaceO'Reilly AlphaTech Ventures, Azure Capital Partners
Second-hand > Horizontal > Commission-based Marketplace
$7.2M
gozefo.comZefo
(2015, Bangalore)Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext
Second-hand > Furniture > Consignment
$6.8M
viyet.comViyet
(2012, New York City)Online Marketplace for Luxury Pre-owned Furniture and AccessoriesWestern Technology Investment, Female Founders Fund, Compound
Second-hand > Horizontal > Consignment
$5.57M
brocantelab.com
Selency (formerly known as Brocante Lab)
(2014, Paris)
Community platform for used furnitureAccel Partners, Kima Ventures
Second-hand > Horizontal > Commission-based Marketplace
$3.3M
aptdeco.comAptDeco
(2013, New York City)P2P Pre-owned Furniture MarketplaceY Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures
Second-hand > Horizontal > Commission-based Marketplace
$2.52M
loveseatapp.comLoveseat
(2014, San Diego)Refurbisher of pre-owned furnitureMaiden Lane
Second-hand > Furniture $50K
upfurb.inUpfurb
(2015, Bangalore)Online pre-owned furniture marketplace Second-hand > Horizontal >
Commission-based MarketplaceUndisclosed
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
50
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.51
Interesting Unfunded Companies
Company OverviewBusiness Model
tuftandneedle.comTuft & Needle(2012, Tempe)
Online direct-to-consumer mattress brand B2C Commerce > Mattress > Private Label
renomania.comRenomania
(2014, Delhi)
Online platform for home designs and renovationServices > Interior Design > Marketplace
urbanhomez.comUrbanHomez(2012, Delhi)
Online portal for Home Renovation, Design and DecorServices > Interior Design > Listing Platform
Curated list of companies by the sector analyst are defined as Interesting
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.52
Interesting Seed Companies
Company Overview Business ModelTotal
Funding
papertostone.comPaperToStone
(2016, Bangalore)
Online marketplace for architects, designers and contractorsGrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels
Services > Horizontal > Marketplace
$1M
sundayrest.comSundayrest
(2015, Bangalore)
Internet-first private label mattresses B2C Commerce > Mattress > Private Label
$300K
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.53
Interesting Series A Companies
Company Overview Business ModelTotal
Funding
cymax.comCymax
(2004, Vancouver)
Ecommerce Furniture RetailerBDC Capital, Salman Partners
B2C Commerce > Horizontal > Retailer
$25M
pro.comPro
(2013, Seattle)
Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners
Services > Horizontal > Marketplace
$17.5M
homepolish.comHomepolish
(2012, New York City)
On demand Interior Designers Services > Interior Design > Marketplace
$16.97M
oppa.com.brOppa Design
(2011, Sao Paulo)
Designer furniture online storeThrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures
B2C Commerce > Horizontal > Private Label
$15.4M
buildzoom.comBuildZoom
(2011, San Francisco)
Marketplace to hire contractors for home remodellingY Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, GoldcrestInvestments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures
Services > Horizontal > Reverse Auction
$14.2M
havenly.comHavenly
(2013, Denver)
Online interior design service with own fleet of designers500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital
Services > Interior Design > In-house
$13.32M
paintzen.comPaintzen
(2013, New York City)
Online platform to book painting services Bullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, LererHippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures
Services > Painting > Marketplace
$12.05M
outwardinc.comOutward
(2012, San Jose)
Product visualization softwareMerus Capital
Enabler > Visualization Tool > 3D Rendering
$11.51M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.54
Interesting Series A Companies
Company Overview Business ModelTotal
Funding
modsy.comModsy
(2015, San Francisco)
Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures
Enabler > Visualization Tool > 3D Rendering
$10.75M
homeeapp.comHomee
(2015, Los Angeles)
Personalized interior designerFounders Fund
Services > Interior Design > In-house
$7.2M
rentomojo.comRentoMojo
(2014, Bangalore)
Onine portal to rent furnitureAccel Partners, IDG Ventures India
Rental $7M
gozefo.comZefo
(2015, Bangalore)
Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext
Second-hand > Furniture > Consignment
$6.8M
homelane.comHomeLane
(2014, Bangalore)
Fixed Furniture Design and Manufacturing ProviderSequoia Capital, GrowthStory Investments, Aarin Capital
Services > Interior Design > Marketplace
$6M
viyet.comViyet
(2012, New York City)
Online consignment service for luxury pre-owned furniture and accessoriesWestern Technology Investment, Female Founders Fund, Compound
Second-hand > Horizontal > Consignment
$5.57M
istaging.coiStaging
(2014, Taipei)
Technology driven interior decorationWI Harper Group, Taya Venture Capital
Enabler > Visualization Tool > 3D Rendering
$5M
capricoast.comCapriCoast
(2014, Bangalore)
Online modular furniture solution providerAccel Partners, NuVentures, RB Investments
Services > Interior Design > In-house > Modular
$4.75M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.55
Interesting Series A Companies
Company Overview Business ModelTotal
Funding
bonagora.comBonagora
(2014, Berlin)
Marketplace for Home Decor & Furnishing with Virtual ShowroomEarlybird, Vogel Ventures, MAKERS
B2B Commerce > Horizontal > Marketplace
$3.5M
foyr.comFoyr
(2014, Hyderabad)
Online B2C interior designing services for housesBrick Eagle, Astarc Ventures, JLL India
Services > Interior Design > In-house
$1.66M
cylindo.comCylindo
(2010, Copenhagen)
Furniture visualization software for commerceVoiVoda, Commerce Ventures, Scale Capital, Litecap
Enabler > Visualization Tool > 3D Rendering
$1M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.56
Interesting Series B Companies
Company Overview Business ModelTotal
Funding
wayfair.comWayfair
(2002, Boston)
Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners
B2C Commerce > Horizontal > Retailer
$358.3M
porch.comPorch
(2012, Seattle)
Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital
Services > Horizontal > Listing Platform
$100M
casper.comCasper
(2014, New York City)
Online direct-to-consumer mattress brand NEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, VaizraInvestments, Lerer Hippeau Ventures, QueensBridge Venture Partners
B2C Commerce > Mattress > Private Label
$69.7M
duocai360.cnDuocai360
(2013, Beijing)O2O home improvement services companySinovation Ventures
Services > Horizontal > Marketplace
$35.6M
bambeco.comBambeco
(2008, Baltimore)Eco-friendly online home furniture storeABS Capital Partners, New Atlantic Ventures, TCP Venture Capital
B2C Commerce > Horizontal > Private Label
$35.39M
ikongjian.comIKongJian
(2014, Beijing)O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment
Services > Horizontal > Marketplace
$30.6M
livspace.comLivspace
(2013, Bangalore)Online retail for in-home designs and furnitureBessemer Venture Partners, Helion Venture Partners, Jungle Ventures
B2C Commerce > Horizontal > Private Label
$27.46M
laurelandwolf.comLaurel & Wolf
(2014, Los Angeles)
Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures
Services > Interior Design > Reverse Auction
$25.5M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.57
Interesting Series B Companies
Company Overview Business ModelTotal
Funding
furlenco.comFurlenco
(2011, Bangalore)
Online furniture rental platformHDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures
Rental $21M
rooomy.comRooomy
(2009, San Jose)
Provider of virtual staging solutions to real estate and retail industry Enabler > Visualization Tool > 3D Rendering
$13M
sweeten.comSweeten
(2011, New York City)
Online closed marketplace platform for home improvement servicesGreat Oaks Venture Capital, Gotham Gal, Navitas Capital
Services > Horizontal > Marketplace
$8.63M
bedbathmore.comBedbathmore
(2012, Mumbai)
Online retail store that focus on home decor, bed & bath products and other furnishingsKinnevik AB, Rocket Internet, Blume Ventures
Commerce & Services Undisclosed
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.58
Interesting Late Stage Companies
Company Overview Business ModelTotal
Funding
to8to.comTo8to
(2008, Shenzhen)
Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China
Commerce & Services $216.48M
houzz.comHouzz
(2009, Palo Alto)
Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures
Commerce & Services $213.6M
home24.deHome24
(2009, Berlin)
Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment
B2C Commerce > Horizontal > Marketplace
$173.28M
jia.comQijia
(2005, Shanghai)
Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments
Commerce & Services $172M
pepperfry.comPepperfry
(2011, Mumbai)
Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments
B2C Commerce > Horizontal > Marketplace
$160.3M
meilele.comMeilele
(2008, Foshan)
O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)
B2C Commerce > Horizontal > Private Label
$137M
made.comMade.com
(2010, London)
Made-to-order Designer FurnitureFidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures, PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures, SPARK Venture Management
B2C Commerce > Horizontal > Private Label > Custom Made
$73M
worldstores.co.ukWorldStores
(2008, Twickenham)
Online Retail - Furniture & HomewaresBalderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management
B2C Commerce > Horizontal > Retailer
$67.41M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.59
Interesting Late Stage Companies
Company Overview Business ModelTotal
Funding
custommade.comCustomMade
(2009, Cambridge)
Marketplace for Custom Made ProductsFirst Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital, Western Technology Investment, Next View Ventures, Schooner Capital, Next View Partners, BoxGroup
B2C Commerce > Horizontal > Marketplace > Custom Made
$27.65M
mobly.com.brMobly
(2011, Sao Paulo)
Brazilian Home Furnishings websiteJ.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros
B2C Commerce > Horizontal > Retailer
$20M
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.60
Top Funded Deadpooled Companies
Company Overview Business ModelTotal
Funding
ourhouse.comOurHouse.com
(1999, Evanston)
Online horizontal home improvement retailer and DIY service providerInstitutional Venture Partners, Meritech Capital, Technology Crossover Ventures, Comdisco, J and W Seligman, Brentwood Associates
B2C Commerce > Horizontal > Retailer
$87.7M
moveloot.comMove Loot
(2013, San Francisco)
Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup
Second-hand > Furniture > Commission-based Marketplace
$21.24M
mebelrama.ruMebelrama.ru
(2011, Moscow)
Home decor & furniture online retailerRocket Internet
B2C Commerce > Horizontal > Retailer
$14M
usineadesign.comL'Usine à Design
(2009, Paris)
Online furniture brand with customization services Crédit Agricole Private Equity, CM-CIC Capital Prive
B2C Commerce > Horizontal > Private Label
$5.77M
wedo.co.ukWedo
(2010, London)
Online Furniture Retailer Passion Capital, MMC Ventures
B2C Commerce > Furniture > Retailer
$4.54M
zutux.comZutux.com
(2010, Manchester)
Online retailer selling furniture made by oak and walnutNorth West Fund
B2C Commerce > Furniture > Retailer
$1.44M
xmmsjp.comXmmsjp
(2010, Xiamen)
Online platform for ordering furniture B2C Commerce > Furniture > Retailer
$1.2M
theivorycompany.comThe Ivory Company(2013, Salamanca)
Premium Home Decor Brand B2C Commerce > Decor > Retailer
$525K
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.61
Top Funded Deadpooled Companies
Company Overview Business ModelTotal
Funding
zimply.inZimply
(2014, Delhi)
Online content driven interior designer and furniture marketplaceMatrix Partners India
Commerce & Services $510K
furnesh.comFurnish
(2011, Boston)
Furnitures from home design magazinesB2C Commerce > Horizontal > Retailer > Content-driven
$250K
housefix.comHouseFix
(2010, King Of Prussia)
Dead : Online marketplace connecting homeowners with home improvement contractors
Services > Horizontal > Marketplace
$150K
roomreveal.comRoomReveal
(2012, Palo Alto)
Social platform for interior designers Services > Interior Design > Marketplace
$45K
decohunt.comDecoHunt
(2012, Buenos Aires)Latin American furniture and textiles e-shop
B2C Commerce > Home Textiles > Retailer
$40K
homedeco2u.comHomedeco2u
(2010, Bandar)
Social Commerce for Home Decor B2C Commerce > Decor > Marketplace
$30K
80dwid.com80 Degrees West(2009, Pittsburgh)
Platform for DIY customers to organize their designs and ideasAlphaLab
Enabler > Moodboards $25K
qreativstudio.comQreativstudio
(2012, San Francisco)
[Deadpooled] Technology company making products for Interior DesignersEnabler > Moodboards $15K
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.62
Top Funded Deadpooled Companies
Company Overview Business ModelTotal
Funding
bestimators.comBestimators
(2014, Philadelphia)
Online marketplace for home improvements servicesDreamit Ventures
Services > Horizontal > Reverse Auction
Undisclosed
youzi100.comYouzi100
(2014, Shanghai)
Online platform to hire interior designersIDG Capital Partners
Services > Interior Design > Marketplace
Undisclosed
msh99.comMsh99
(2014, Suzhou)
O2O platform for home decor and furniture B2C Commerce > Furniture > Retailer
Undisclosed
intruo.comIntruo
(2014, Bangalore)
Online marketplace platform to search and book for interior designers and carpenters Services > Horizontal > Marketplace
Undisclosed
museyapp.comMusey
(2013, San Francisco)
Mobile app for interior design inspiration and toolsBirchmere Ventures
Enabler > Moodboards Undisclosed
dotandbo.comDotandBo
(2013, San Francisco)
Curator of home furniture and decor productsTrinity Ventures, Morado Ventures, Oak Investment Partners
B2C Commerce > Horizontal > Retailer
Undisclosed
yakify.comYakify
(2012, Manhattan)
Online platform connecting homeowners with interior designers and architects Services > Interior Design > Marketplace
Undisclosed
looknook.comLook Nook
(2012, Austin)
End to End Home Designing PlatformStartupRunner Capital
Services > Interior Design
Undisclosed
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.63
Top Funded Deadpooled Companies
Company Overview Business ModelTotal
Funding
designbuggy.comDesign Buggy
(2007, New York City)
Online project management tool for home remodelersNew York Angels
Enabler > Project Management Tool
Undisclosed
designershouse.comDesigners House
(2007, Los Angeles)
Interactive platform for customers and interior designersAnthem Venture Partners
B2C Commerce > Horizontal > Marketplace
Undisclosed
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
64
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.65
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
B2C Commerce – Most Funded Companies Sub Sector Understand Link
Services – Most Funded companies Sub Sector Understand Link
Commerce & Services – Most Funded Companies Sub Sector Understand Link
Second Hand – Most Funded Companies Sub Sector Understand Link
Enabler – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.66
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
67
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.68
Home Improvements – Company List
B2B Commerce
B2C Commerce
Commerce & Services
Community Platform
Enabler Rental Second-hand Services
405 FUNDED COMPANIES AND 857 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.69
B2B Commerce Company Overview Business Model Total Funding
Remodel Market(2005, Snellville)
Online retailer and wholesaler of kitchen & bath componentsHardware > E-Distributor
Storeroom(2013, Bangalore)
Online wholesaler of soft furnishingsHome Textiles > E-Distributor
Jf1000(2014, Nantong)
B2B marketplace for home decorYunqi Partners, DW Fund, K2 VC (Xianfeng Evergreen) Home Textiles > Marketplace $160k
Livospire(2015, Bangalore)
Private-label furniture retailer focused at businessesHorizontal > E-Distributor
Bonagora(2014, Berlin)
Marketplace for Home Decor & Furnishing with Virtual ShowroomEarlybird, Vogel Ventures, MAKERS Horizontal > Marketplace $3.5M
Julewu(2015, Shanghai)
Online B2B platform for home renovation productsVangoo Capital Horizontal > Marketplace
GestaltD(2016, Chicago)
B2B online marketplace for home decor and furniture productsHorizontal > Marketplace
Americanflat(2011, New York City)
Designer, manufacturer and distributor of wall decorStart-Up Chile Wall Decor > E-Distributor $40k
Go to BM List >> B2C Commerce
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.70
B2C Commerce (1/101)Company Overview Business Model Total Funding
Lux(2012, Seattle)
Mobile shopping app for home, accessories and giftsIDG Capital Partners, Frees Fund Decor > Marketplace $3.5M
SC(2015, Beijing)
Online retail platform for home decor productsDecor > Marketplace $1.5M
The New Craftsmen(2012, London)
Luxury Goods Marketplace.Crowdcube Decor > Marketplace $527.8k
Bouf(2007, London)
Curated Marketplace for Home-Decor and Gift itemsPassion Capital Decor > Marketplace $268.3k
Homedeco2u(2010, Bandar)
Social Commerce for Home DecorDecor > Marketplace $30k
ArtAttack(2015, London)
Mobile social network for art-e-commerceDecor > Marketplace
Cataluv(2015, Philadelphia)
Curated mobile marketplace for home decorDecor > Marketplace
A Few Somethings(2014, Bangalore)
Online market place for home decor productsSeedx Decor > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.71
B2C Commerce (2/101)Company Overview Business Model Total Funding
Luxey Gems(2014, New York City)
Luxury DecorDecor > Marketplace
Furnishturf(2013, Mumbai)
Managed marketplace for Home FurnishingsDecor > Marketplace
Zatista(2008, Yardley)
Online art marketplaceDecor > Marketplace
Vedere(2011, New York City)
Home Decor Community & MarketplaceDecor > Marketplace
Heart for Art Online(2014, Pune)
Online marketplace for handcrafted art and decor productsDecor > Marketplace
Mack(2013, San Francisco)
A home decor e-commerce site selling professionally designed roomsDecor > Marketplace
Tressle(2012, Manhattan)
Marketplace for home decor productsDecor > Marketplace
WowDsgn(2014, Shanghai)
Online retail marketplace for home decor productsDecor > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.72
B2C Commerce (3/101)Company Overview Business Model Total Funding
FabStorey(2016, Bangalore)
Online marketplace for Home improvement productsDecor > Marketplace
Gallerique(2015, Chicago)
Marketplace for unique decor productsDecor > Marketplace
Darwin's Home(2013, )
Ethical designer home decorDecor > Marketplace
BuildCorner(2015, Delhi)
Online marketplace for tilesDecor > Marketplace
Imaestri(2013, New York City)
Marketplace for Italian furnishingsDecor > Marketplace
Liwai(2012, Shenzhen)
Online retail platform for home decorGrandland Group Decor > Marketplace
Jiae.com(2012, Beijing)
Online marketplace for lifestyle, home decor and creative itemsYouku Tudou Decor > Marketplace
VyomShop(2012, Vadodara)
Online marketplace selling brass home decor itemsDecor > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.73
B2C Commerce (4/101)Company Overview Business Model Total Funding
Salt n Pop(2015, Montreal)
Curated marketplace for home decor productsDecor > Marketplace
Kalaplanet(2013, Bangalore)
Online store for handmade home decor productsDecor > Marketplace
Armatucuadro(2016, Buenos Aires)
Online marketplace of photo frames, photographs, reproductions of artworks Decor > Marketplace
Israel Framed(2014, San Francisco)
Online marketplace of art printsDecor > Marketplace > Wall Decor
Werk aan de Muur(2012, Utrecht)
Online marketplace of art prints and wall decorDecor > Marketplace > Wall Decor
Xiaomu(2015, Shanghai)
Online platform for ordering personalized wooden furnitureDecor > Private Label $120K
Deziworkz(2012, Meerut)
Online store for private label home decorDecor > Private Label
Modbox(2015, Delhi)
Online private label brand for home decor productsDecor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.74
B2C Commerce (5/101)Company Overview Business Model Total Funding
Beanwala(2009, Rajahmundry)
Online store selling bean bagsDecor > Private Label
Sors(2014, Paris)
Creator and distributor of high quality, artisanale and custom made luxury home furnishing and decor objects Decor > Private Label
Tamaala(2015, Bangalore)
Online portal offering private label home decor productsDecor > Private Label
Spaceman(2011, Singapore)
Online store selling compact furnitureDecor > Private Label
JewelCandle(2012, Berlin)
Manufactures and sells candles with hidden jewelsAsia Venture Group Decor > Private Label
Ambivalenz(2012, Berlin)
Space saving folding furnitureDecor > Private Label
Shaz Living(2015, Delhi)
Online platform to buy home decor productsDecor > Private Label
i Home Decor(2013, Delhi)
Online private label home decor productsDecor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.75
B2C Commerce (6/101)Company Overview Business Model Total Funding
ACRE(2011, Singapore)
Online store selling private label furnishingDecor > Private Label
Prettypegs(2012, Stockholm)
Furniture legs for IKEADecor > Private Label
Coolsite360(2016, Shenzhen)
Online platform for interior home decorationDecor > Private Label
MaddHome(2015, Delhi)
Online home decor storeDecor > Private Label
Spring&Spruce(2014, Brooklyn)
Designer and Manufacturer of Home Decor GoodsDecor > Private Label
Zufolo Designs(2014, Delhi)
Retailer of private label home decor productsDecor > Private Label
LakdiBazaar(2016, Delhi)
Online private label retail store for home decor productsDecor > Private Label
Breezy(2011, Tullamore)
Plant holders for gardeningSOSV Decor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.76
B2C Commerce (7/101)Company Overview Business Model Total Funding
Woodpost(2014, Ho Chi Minh City)
Online retail platform for private label home decor products.Decor > Private Label
Rosara(2015, Bangalore)
Online private label retailer of home decor itemsDecor > Private Label
Artlivo(2011, Delhi)
Online platform to buy home decor productsDecor > Private Label
Pinklay(2015, Mumbai)
Online platform for home decor productsDecor > Private Label
Wusejia(2015, Guangzhou)
Online platform for ordering home decoration materialsDecor > Private Label
Craftscape(2013, Houston)
Exclusive, unique handcarved productsDecor > Private Label
Furbish Studio(2009, Raleigh)
Curated home decor shopDecor > Private Label
CozyWallArt.com(2013, Made)
Unique and Custom Wall ArtDecor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.77
B2C Commerce (8/101)Company Overview Business Model Total Funding
New Swedish Design(2011, Potsdam)
Online seller of supplements of IKEA furnitureBC Brandenburg Capital Decor > Private Label
Decor Republic(2013, Singapore)
Online platform for home decor productsDecor > Private Label
N OUR TABLE(2012, Canada)
Kitchen accessories online portalDecor > Private Label
madebypaint(2014, Brisbane)
Made in Australia, Chalk and Clay Paint for furniture and home decorDecor > Private Label
Spilled(2014, Seattle)
Artistic floorwear designerDecor > Private Label
Laural Home(2014, New York City)
Home Furnishings CompanyDecor > Private Label
SWHF(2015, Noida)
Online private label retail store for home decor.Decor > Private Label
Estickery(2013, Jeddah)
Online store selling customized wall stickersFlat6labs Decor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.78
B2C Commerce (9/101)Company Overview Business Model Total Funding
Humanitype(2015, San Francisco)
Private Label Furniture BrandDecor > Private Label
OrangePiel(2006, San Francisco)
Custom Made Home DecorDecor > Private Label
Keap(2015, Brooklyn)
Private label brand for scented candlesDecor > Private Label
The House Of Loom(2014, Delhi)
The House Of LoomDecor > Private Label
Fab.u.liv(2014, Delhi)
Online private label brand for home decorDecor > Private Label
DecorNation(2006, Bikaner)
Private label retailer of home decor productsDecor > Private Label
United Interiors(2012, Melbourne)
Online retailer of home decor productsDecor > Private Label
Confection(2016, Toronto)
Online Retailer of modern home decor productsDecor > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.79
B2C Commerce (10/101)Company Overview Business Model Total Funding
Dterra(2015, Bangalore)
Private label e-tailer of aromatic candlesDecor > Private Label
Decography(2013, Mumbai)
Online private label home accessoriesDecor > Private Label
Rest.(2014, San Francisco)
Smartly designed furnitureDecor > Private Label
Random In Tandem(2012, Mumbai)
Online private label home decor productsDecor > Private Label
DesiJugaad(2015, Delhi)
Online private label home decor brandDecor > Private Label
Formsfield(2014, Lomza)
Marketplace for Household productsRevUp Group
Decor > Private Label > 3D Printed
$250k
Vivamural(2010, Lille)
Online retailer of wall decoration productsFinorpa
Decor > Private Label > Custom Made
$391.03K
Picanova(2004, Cologne)
Customized wall decorationCapnamic Ventures, Ventech
Decor > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.80
B2C Commerce (11/101)Company Overview Business Model Total Funding
DENY Designs(2011, Denver)
Custom-made home furnishings brandDecor > Private Label > Custom Made
Customyze.co(2013, Dubai)
Customized home decor artDecor > Private Label > Custom Made
Framebridge(2014, Washington D.c.)
Custom Picture Frames & Online Art FramingNEA, Revolution, Swan & Legend Venture Partners
Decor > Private Label > Wall Decor
$20.45M
Fracture(2009, Gainesville)
Digital printing startup that prints images directly onto glassesTamiami Angel Funds
Decor > Private Label > Wall Decor
$2.47M
LTL Prints(2008, Philadelphia)
Premium Wall GraphicsBen Franklin Technology Partners
Decor > Private Label > Wall Decor
$75k
Pickypomp(2014, Mumbai)
Online private label household decor retailer specializing in wall decorDecor > Private Label > Wall Decor
Easy Wall Prints(2015, Delhi)
Custom Wallpaper Store for Wall DecorDecor > Private Label > Wall Decor
Grafomap(2015, Los Angeles)
Custom made map posters for home decorDecor > Private Label > Wall Decor
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.81
B2C Commerce (12/101)Company Overview Business Model Total Funding
Aspect Wall Art(2016, Bourne)
Manufacturer and online retailer of wall art stickersDecor > Private Label > Wall Decor
Decorette(2008, Singapore)
Online private label brand of wall decalsDecor > Private Label > Wall Decor
framed & matted(2012, Oakland)
Curated, custom-made frames and matsDecor > Private Label > Wall Decor
Elementem(2010, New York City)
Affordable home decor by using stunning landscape photographyDecor > Private Label > Wall Decor
Walls360(2011, Las Vegas)
On-Demand Wall GraphicsArtesian, VTF Capital
Decor > Private Label > Wall Decor
PeppyWall(2014, Shiroda)
Online Wall Decoration ProductsDecor > Private Label > Wall Decor
Wundershine(2014, Amsterdam)
Technology driven wall decorDecor > Private Label > Wall Decor
Wallskin(2014, Mumbai)
Online retail store for wallpapers, art and designsDecor > Private Label > Wall Decor
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.82
B2C Commerce (13/101)Company Overview Business Model Total Funding
Indewall(2016, Mumbai)
Online store for buying and installing wallpapersDecor > Private Label > Wall Decor
Fotobit(2014, Santa Ana)
Modular Photo FramesDecor > Private Label > Wall Decor
Style & Apply(2013, San Diego)
Manufacturer of wall decals and printsDecor > Private Label > Wall Decor
Wall Mural(2013, White Plains)
Provider of customised wall muralsDecor > Private Label > Wall Decor
QuadroStyle(2015, Marseillette)
Private label brand tile stickersDecor > Private Label > Wall Decor
Simply Framed(2013, Miami)
Online Custom Frame ShopDecor > Private Label > Wall Decor
Instapainting(2014, San Francisco)
Photos into hand-painted oil paintingsDecor > Private Label > Wall Decor
The High Wall(2014, Bangalore)
Platform to buy wallpapers and wall artJGI Ventures
Decor > Private Label > Wall Decor
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.83
B2C Commerce (14/101)Company Overview Business Model Total Funding
Bespoke Global(2011, New York City)
Aggregator of bespoke home furnishingsGolden Seeds Decor > Retailer $3.91M
ClickToShop(2007, St. Paul)
Online retailer of curated decor and gift productsDecor > Retailer $2M
The Citizenry(2014, Dallas)
Onlne-first Home Decor BrandTrailblazer Capital, Karlani Capital, REVTECH Accelerator Decor > Retailer $1M
The Ivory Company(2013, Salamanca)
Premium Home Decor Brand (Website not functional)Decor > Retailer $525k
Crude Area(2012, Mumbai)
Online retail platform selling curated artwork and home decor productsDentsu Webchutney Decor > Retailer $115k
Mod-ified(2005, Edmonton)
Innovative design solutions for home decorDecor > Retailer
Dale and Co(2015, Delhi)
Online/offline retail store to buy home decor productsDecor > Retailer
Mir Decor(2015, Hanoi)
Online marketplace for home decor and accessoriesDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.84
B2C Commerce (15/101)Company Overview Business Model Total Funding
Discover aïr(2013, Perivale)
Sliding and bi-folding doors' retailerDecor > Retailer
stone lodge interiors(2014, Worthing)
Coastal Style Home Decor ProductsDecor > Retailer
All Nice(2012, Jakarta)
Online retailer of home decorDecor > Retailer
Karitini teak furniture(2015, Jepara)
Online retail for home decorDecor > Retailer
Decorade(2016, Delhi)
Online retail store for home decorDecor > Retailer
Shuttersoff(2015, Noida)
Online platform to buy traditional craftsDecor > Retailer
Index Living Mall(1973, Bangkok)
Online retail platform for home decor products.Decor > Retailer
Rhome(2012, Delhi)
Online retail store for home decor productsDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.85
B2C Commerce (16/101)Company Overview Business Model Total Funding
born in colour(2015, Singapore)
Online store for home decor needs and furnishingDecor > Retailer
Paarizaat(2015, Toronto)
Online retailer of home decor productsDecor > Retailer
Madame La Poule(2015, Rotterdam)
Webshop of home decor, kitchenware, stationery, gifts & goodiesDecor > Retailer
homesouk(2014, Singapore)
Online retail store for home decor itemsDecor > Retailer
Dsignhaus(2012, Kuala Lumpur)
Digital retail channel for home decor products.Decor > Retailer
Stoffe(2003, Schenefeld)
Ecommerce company for textile goods and accessoriesDecor > Retailer
Scandinavian Design Center(2002, Kalmar)
Online retailer of home decor productsAggregate Media Decor > Retailer
Inside Fabric(2001, Sausalito)
Online retailer of home decor products like curtains, lighting, rugs etcDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.86
B2C Commerce (17/101)Company Overview Business Model Total Funding
FengShui Organizers(2013, Singapore)
Online retail portal for home improvement products influenced by FengShui Decor > Retailer
Vivalicious(2012, Singapore)
Online store to purchase home decor accessoriesDecor > Retailer
Hooplaa(2012, Los Angeles)
Curated collections of home decor productsDecor > Retailer
Decors @ Doorstep(2015, Chennai)
Online home decor storeDecor > Retailer
Stories(2015, Kozhikode)
Online platform to buy home decor itemsDecor > Retailer
Junkepool(2015, Bangalore)
Online platform for art and craft productsDecor > Retailer
Archino(2015, Noida)
Online retail store for home improvement hardwareDecor > Retailer
Mogulesque(2015, New York City)
Online retailer of imported, artisan-made home decorDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.87
B2C Commerce (18/101)Company Overview Business Model Total Funding
Boxania(2015, Mumbai)
Online marketplace for home organization and storage goodsDecor > Retailer
Zobna(2016, Delhi)
Upcoming online retailer of home decor and artDecor > Retailer
Sajja(2016, Delhi)
Online retail for handcrafted home decor itemsDecor > Retailer
Indu Bindu(2016, Noida)
Online platform for home decor, artistic and vintage productsDecor > Retailer
Store Indya Private Limited(2013, Mumbai)
Online retail for home decor productsDecor > Retailer
Centralmart.in(2014, Mumbai)
Online home improvement retailDecor > Retailer
Discern Living(2015, Mumbai)
Stealth mode company working in home decor spaceDecor > Retailer
Easyhomez(2015, Bangalore)
Technology platform for interior designsDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.88
B2C Commerce (19/101)Company Overview Business Model Total Funding
Utopia Alley(2015, New Castle)
Curated selection of home decor productsDecor > Retailer
Tile Markets(2013, Toronto)
Online Home Improvement Store for Hardwood, Tile & other accessories Decor > Retailer
Art and Decors(2012, Delhi)
Online retailer of home decor and furnishing productsDecor > Retailer
Miss Amara(2014, Sydney)
Online retailer of rugs for home decorDecor > Retailer
AtNo67(2014, Bath)
Online home decor concept store/retailerDecor > Retailer
Inwallve(2015, Guwahati)
Online wall decor art sellerDecor > Retailer
Fathead(2006, Detroit)
Online retailer of wall decals graphicsCamelot Venture Group Decor > Retailer
LuxDeco(2012, London)
Luxury Homewares OnlineDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.89
B2C Commerce (20/101)Company Overview Business Model Total Funding
Homedeco Direct(2003, Los Angeles)
Home furnishings internet retailerDecor > Retailer
Orange Tree(2013, Jodhpur)
Online retailer of home decor productsDecor > Retailer
St. Frank(2013, San Francisco)
Curated collection of home luxuriesEndurance Companies Decor > Retailer
Zide Dekor(2013, Istanbul)
Online retailer of Furniture and Home Decor ProductsDecor > Retailer
Furnishmantra(2014, Bangalore)
Online retail store for building hardwareDecor > Retailer
DecorJar(2015, Ghaziabad)
Online retail store for home decor.Decor > Retailer
KnobsKart.com(2014, Kolkata)
Online Hardware StoreDecor > Retailer
TidyHomz(2014, Aurangabad)
Online retail store for home decor and furnishings.Decor > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.90
B2C Commerce (21/101)Company Overview Business Model Total Funding
Cheerhuzz(2009, Zug)
Online platform for the modern home lightingDecor > Retailer
Lauriger(2015, England)
Online boutique curating luxury tableware and giftsDecor > Retailer
Suitely(2014, Los Angeles)
High-end home decor, launching in fall 2015Decor > Retailer
Corpick(2011, Petaling Jaya)
Online retail platform for home decor products.Decor > Retailer
The Planet Collection(2014, Singapore)
Home decor and design accessoriesDecor > Retailer
Teak and Mahogany(1996, Singapore)
Digital retail platform for home decor products.Decor > Retailer
Wallfloors(2014, Yangon)
Online retailer for home decor productsDecor > Retailer
Ivoryniche(2015, Chennai)
Online retailer of home decor products.Decor > Retailer
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (22/101)Company Overview Business Model Total Funding
Carpenter and Cook(2011, Singapore)
Online store for furnishing and bakery itemsDecor > Retailer
HomeEkart(2012, Ahmedabad)
Online hardware storeDecor > Retailer
The Intellect Bazaar(2015, Panipat)
E-commerce platform for soft furnishingsDecor > Retailer
Glasstick(2015, Firozabad)
Online retail store for glass products.Decor > Retailer
Decormyfloor(2012, Dharwad)
Online retail store for home furnishings and home decor productsDecor > Retailer
Artstar(2010, New York City)
E-commerce for curated, contemporary artDecor > Retailer
Singapore Trading Post(2012, Singapore)
Horizontal online store for home decor itemsDecor > Retailer
Eden Homeware(2014, Melbourne)
Online retailer of homeware products and accessoriesDecor > Retailer
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (23/101)Company Overview Business Model Total Funding
Basic Habitat(2013, Melbourne)
Online retailer of home decor productsDecor > Retailer
Lavish Shoestring(2012, Thame)
Online retailer of vintage and antique homewaresDecor > Retailer
Evim.net(2010, Istanbul)
Turkish e-commerce site offering furniture and home items212, EBRD, Simile Venture Decor > Retailer > Flash Sales $5M
Monoqi(2011, Berlin)
Private shopping club for handpicked contemporary designHasso Plattner Ventures, Kite Ventures, b-to-v Partners, GLAMOUR, Advance Vixeid Partners, Atlantic Labs
Decor > Retailer > Flash Sales $1.24M
Bulx(2010, Westbury)
Home Improvement Private SalesDecor > Retailer > Flash Sales $240k
Rednook(2011, Los Angeles)
Members-only flash sale site specializing in design and decorDecor > Retailer > Flash Sales
Vivre(2012, Bucharest)
Flash sales home decorDecor > Retailer > Flash Sales
Shoppable(2013, Milano)
Flash salesP101 Decor > Retailer > Flash Sales
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (24/101)Company Overview Business Model Total Funding
The Swatch Box(2015, El Segundo)
Quarterly Subscription ServiceDecor > Subscription $150k
Seasonal Office Decor(2014, Raleigh)
Birchbox for Home DecorDecor > Subscription
Mjju(2015, Jinhua)
Online marketplace for home furnitureFurniture > Marketplace $1.9M
Pickomo(2016, Mumbai)
Premium Furniture retailerFurniture > Marketplace
Crate Nordic(2014, Copenhagen)
Online marketplace of handcrafted furniture productsCSE Go Grow Furniture > Marketplace
Abelya Collection(2014, Jakarta)
Online marketplace for furnitureFurniture > Marketplace
TakeWood(2015, Hyderabad)
Online furniture marketplaceFurniture > Marketplace
Sofahunter(2016, London)
Online price comparison website for sofasFurniture > Price Comparison > Sofa
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.94
B2C Commerce (25/101)Company Overview Business Model Total Funding
Kumanju(2008, Guangzhou)
Online private label brand for Children furnitureTiantu Capital Furniture > Private Label $24.23M
Greycork(2013, Boston)
Furniture Private Labelff Venture Capital, Vocap Investment Partners Furniture > Private Label $1M
CREA Muebles(2012, Monterrey)
Online private label RTA furniture retailerFurniture > Private Label
Phantom Hands(2013, Bangalore)
Online store for antiques and vintage products - 1stdibs of IndiaFurniture > Private Label
Nardi Mobili in Cartone(2013, Treviso)
Designer and manufacturer of cardboard furnitureFurniture > Private Label
Joined+Jointed(2013, London)
Furniture designs from a collective of celebrated designersFurniture > Private Label
de Milan(2012, Piacenza)
Online-first brand offering contemporary furnitureFurniture > Private Label
My Dots and Lines(2014, Singapore)
Online ordering and delivery of wooden furnitureFurniture > Private Label
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.95
B2C Commerce (26/101)Company Overview Business Model Total Funding
PurpleStem(2015, Gurgaon)
Online private label furniture providerFurniture > Private Label
Square Barrel(2015, Mumbai)
Online private label brand for furnitureFurniture > Private Label
Totsland(2015, Delhi)
Private label furniture for childrenFurniture > Private Label
Stand Steady(2012, Fairfax)
Private label brand of stand-up desksFurniture > Private Label
Zumpak(2016, Paris)
Online brand of affordable furniture in FranceFurniture > Private Label
Mobiev(2015, Umraniye)
Online private label furniture companyFurniture > Private Label
P&N Homewares(2014, Leicester)
Online furniture and homeware designer, manufacturer, and retailerFurniture > Private Label
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.96
B2C Commerce (27/101)Company Overview Business Model Total Funding
Beliani(2009, Baar)
Online private label brand of designer home furnitureFurniture > Private Label
TimberFruit(2016, Surat)
Private label brand of home furnitureFurniture > Private Label
Yippee(2002, Shanghai)
Online private label brand for customized furnitureFurniture > Private Label > Custom Made
$8.99M
Vermont Farm Table(2008, Burlington)
Maker of custom tablesFurniture > Private Label > Custom Made
$100k
Zespoke Design(2012, Cookstown)
Online store offering custom-made furnitureInvest Northern Ireland
Furniture > Private Label > Custom Made
$60.5k
Dimensionally Yours(2015, Cleveland)
Online platform for custom-made furnitureFurniture > Private Label > Custom Made
Nomi(2013, Sydney)
Online platform to make customized furnitureFurniture > Private Label > Custom Made
Evolvex(2011, Sydney)
Custom made furnitureFurniture > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.97
B2C Commerce (28/101)Company Overview Business Model Total Funding
Homekoo(2006, Guangzhou)
Online custom made furniture retailerFurniture > Private Label > Custom Made
Kahoy-an(2007, Bulacan)
Online store for customized furnitureFurniture > Private Label > Custom Made
Blafink(2014, Singapore)
Online furniture storeFurniture > Private Label > Custom Made
Create your Couch(2016, Bangalore)
Platform to design and purchase couchesFurniture > Private Label > Custom Made
My Furniture My Way(2015, Gurgaon)
Online private label brand of home furnitureFurniture > Private Label > Custom Made
Nadhura(2012, Galway)
Online private label bespoke furniture companyFurniture > Private Label > Custom Made
ImCarpenter(2013, Singapore)
Online carpentry portal for customized furnitureFurniture > Private Label > Custom Made
Good and Original(2015, Faversham)
Manufacturer of bespoke furnitureFurniture > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.98
B2C Commerce (29/101)Company Overview Business Model Total Funding
Massuni(2000, Toronto)
Design and buy custom furnitureFurniture > Private Label > Custom Made
London Cows(2008, Aylesbury)
Private label furniture companyFurniture > Private Label > Custom Made
Interior Define(2012, Chicago)
Online furniture brandBridge Investments, Peterson Partners
Furniture > Private Label > Sofa
$3.16M
Relikua(2015, Las Palmas De Gran
Canaria)
Manufacturer of designer armchairs and sofasFurniture > Private Label > Sofa
Sofa(2006, London)
Online store for Sofas and bedsEuropean Capital, CBPE Capital
Furniture > Private Label > Sofa
Benchmade Modern(2014, San Francisco)
Custom sofa companyFurniture > Private Label > Sofa > Custom Made
Sofa Match(2014, Mexico City)
Designer and manufacturer of different kinds of sofasFurniture > Private Label > Sofa > Custom Made
Burrow(2016, New York City)
Direct-to-consumer couchY Combinator, FundersClub, Winklevoss Capital
Furniture > Private Label > Sofa > Custom Made
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.99
B2C Commerce (30/101)Company Overview Business Model Total Funding
HomeMe(2011, Moscow)
Online retailer of furniture and household goodsABRT Venture Fund, AddVenture, Guard Capital, Mangrove Capital Partners
Furniture > Retailer $5M
Wedo(2010, London)
Online Furniture Retailer (shut down)Passion Capital, MMC Ventures Furniture > Retailer $4.54M
Beiwei56(2014, Shanghai)
Online furniture e-commerce paltformShanghai Zhonglu Group, K2 VC (Xianfeng Evergreen) Furniture > Retailer $1.5M
Zutux.com(2010, Manchester)
Online retailer selling furniture made by oak and walnut (shut down)North West Fund Furniture > Retailer $1.44M
Xmmsjp(2010, Xiamen)
Online platform for ordering furnitureFurniture > Retailer $1.2M
Avandeo(2009, Munich)
Designer Furniture & Home AccessoriesPartech Ventures, High-Tech Grunderfonds, KfW Bankengruppe, LBBW Venture Capital, Logan Capital
Furniture > Retailer
Luxury Garden(2008, Lurate Caccivio)
Online platform for luxury garden furnitureFurniture > Retailer
LA Comfy(2015, Los Angeles)
Online supplier of high-quality and decently priced furnitureFurniture > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.100
B2C Commerce (31/101)Company Overview Business Model Total Funding
Ergokid(2011, Singapore)
Online retailer of kid's furnitureFurniture > Retailer
Domestico Nigeria(2013, Lagos)
Online retailer of furniture productsFurniture > Retailer
Happy Kidz(2011, Dresden)
Nursery Furniture for KidsK5 Ventures, Heilemann Ventures, Cavalry Ventures Furniture > Retailer
Jodhpuri(2014, Jodhpur)
Online Platform for Modern Furniture and Home Decor ProductsFurniture > Retailer
Home Arena(2009, Nottingham)
Online retailer of beds and mattresses for homeFurniture > Retailer
Direct Bedroom(2014, Chester)
Bedroom Furniture RetailerFurniture > Retailer
RedShed(2014, Newark On Trent)
Online retailer of outdoor and garden furnitureFurniture > Retailer
Housandreams(2014, Kolkata)
Online furniture and home decor products retailerFurniture > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.101
B2C Commerce (32/101)Company Overview Business Model Total Funding
Capsule(2012, Los Angeles)
Collection of essentials for the modern lifestyleFurniture > Retailer
Anjan furniture(2015, Nagapattinam)
Online retailer of furniture.Furniture > Retailer
Ni-Night(2008, Singapore)
Online Retailer of Children's FurnitureFurniture > Retailer
Pufetto(2012, Kiev)
Retailer of sofas and armchairs in UkraineTA Ventures Furniture > Retailer
Ashbabpotro(2016, Dhaka)
Online furniture retailerFurniture > Retailer
Ministry of Chair(2010, Singapore)
Online retailer of bean bag furniture.Furniture > Retailer
Grosvenor Beds(2003, Tarporley)
Online retailer of high-end furnitureFurniture > Retailer
Raho Online(2009, Jodhpur)
Online retailer of home furnitureFurniture > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.102
B2C Commerce (33/101)Company Overview Business Model Total Funding
Msh99(2014, Suzhou)
O2O platform for home decor and furnitureFurniture > Retailer
Mobilya Line(2015, Bursa)
Online furniture retailerFurniture > Retailer
Happinest(2015, Antwerp)
Online retailer of furniture productsFurniture > Retailer
Leather Sofa World(2006, Birmingham)
Online retail store specialising in leather sofasFurniture > Retailer > Sofa
SeedBox(2014, Barcelona)
Self assemble urban garden kit (a product of Ecohortum)Crowdcube
Garden Supplies > Private Label
$235.7k
Green Somethings(2008, Delhi)
Online store for private label patio and garden decorationsGarden Supplies > Private Label
LawnKart.com(2013, Noida)
Online Platform to buy plantsGarden Supplies > Retailer
NatureBuddy(2016, Noida)
Online retail for gardening accessoriesGarden Supplies > Retailer
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (34/101)Company Overview Business Model Total Funding
AllPlanters(2015, Buffalo)
Online platform that offers indoor and outdoor plantersGarden Supplies > Retailer
Habitat et Jardin(1998, Paris)
Online retailer of home improvement and garden productsMidi Capital Garden Supplies > Retailer
Garden Oasis(2005, Tamworth)
Online garden centreGarden Supplies > Retailer
GreenMyLife(2014, Bangalore)
Online retail store for plants and gardening accessoriesGarden Supplies > Retailer
Root Bridges(2015, Mumbai)
Online portal that sells decorative potted plantsGarden Supplies > Retailer
Brico Prive(2012, Toulouse)
Flash sales wesbite for DIY, gardening and home improvement productsArdian
Garden Supplies > Retailer > Flash Sales
$2.81M
IndiaSupply(2015, Delhi)
Online marketplace for sanitary wear and other fittings Hardware > Bathroom Fittings & Accessories > Marketplace
Tapskart(2015, Delhi)
E-commerce marketplace for bathroom hardware Hardware > Bathroom Fittings & Accessories > Marketplace
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (35/101)Company Overview Business Model Total Funding
BathEmpire(2009, Coventry)
Online Bathroom Furniture RetailerLivingbridge
Hardware > Bathroom Fittings & Accessories > Private Label
$12.9M
Loogun(2013, )
Designer and seller of handheld device for cleaning toiletsTrue Start
Hardware > Bathroom Fittings & Accessories > Private Label
VictoriaPlum(2001, Hessle)
Online brand for bathroom products Hardware > Bathroom Fittings & Accessories > Private Label
Better Bathrooms(2001, Albion Park)
UK's independent bathroom retailerBusiness Growth Fund
Hardware > Bathroom Fittings & Accessories > Retailer
$13.25M
Bathrooms.com(2004, Watford)
Bathroom Products RetailerRIT Capital Partners, Augmentum Capital, Dawn Capital
Hardware > Bathroom Fittings & Accessories > Retailer
$12.1M
TILE.EXPERT(2014, Vista)
Online retailer of ceramic tiles and porcelain stonewares Hardware > Bathroom Fittings & Accessories > Retailer
MyTyles(2016, Bangalore)
Online store for tiles Hardware > Bathroom Fittings & Accessories > Retailer
Big Bathroom Shop(2007, Burnley)
Online retailer of bathroom fittings and accessories Hardware > Bathroom Fittings & Accessories > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.105
B2C Commerce (36/101)Company Overview Business Model Total Funding
Imogen Furniture(2014, Long)
Online marketplace for customized furnitureHardware > Furniture Fittings > Private Label
ManoMano(2013, Paris)
Online Marketplace for hardware and gardening productsPartech Ventures, CM-CIC Capital Prive, Piton Capital
Hardware > Horizontal > Marketplace
$15.21M
grabThis(2015, Ghaziabad)
Online marketplace for household goods local services.Hardware > Horizontal > Marketplace
ShapeMyHomes(2016, Sri Ganganagar)
Online bathroom fittings marketplace storeHardware > Horizontal > Marketplace
Terence Woodgate(2014, Mayfield)
Design-led lighting collections optimised for LED technologyHardware > Horizontal > Private Label
$305k
HydroGuard(2013, Stockport)
Flood barrier for external doorsStartup Funding Club
Hardware > Horizontal > Private Label
A.S.Helsingo(2015, Helsinki)
Tailor-Made doors and handles for kitchen cabinetsHardware > Horizontal > Private Label
Pangniao(2012, Harbin)
Online platform for home improvementsHardware > Horizontal > Retailer
$5.83M
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (37/101)Company Overview Business Model Total Funding
Stylish Home Goods(2015, Jersey City)
Online retailer of home productsHardware > Horizontal > Retailer
House of Carveth(2015, Bentleigh)
Online retailer of home improvement products and servicesHardware > Horizontal > Retailer
Brilliant Source Lighting(2015, Singapore)
Online store dedicated to lighting objects and accessoriesHardware > Horizontal > Retailer
American Blinds(1993, Livonia)
Online retailer of custom window treatments and wall coveringsWilliam Blair and Company
Hardware > Window Coverings > Retailer
$26.5M
Blinds(1996, Houston)
Retailer of different kinds of window coveringsHardware > Window Coverings > Retailer
Leonardo's House(2016, Fort Lauderdale)
Online retailer for kitchen and bathroom hardware products Hardware Supplies > Bathroom Fittings & Accessories > Retailer
Fyne(2013, Bangalore)
Online Retail Store for bathroom accessories and home fittings Hardware Supplies > Bathroom Fittings & Accessories > Retailer
Tile Zone(2015, Blackburn)
Online retailer of tiles Hardware Supplies > Bathroom Fittings & Accessories > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.107
B2C Commerce (38/101)Company Overview Business Model Total Funding
SmartShophar.com(2012, Aligarh)
Online portal for home decor and furnishing products Hardware Supplies > Furniture Fittings > Private Label
Panyl(2010, Brooklyn)
Provides do-it-yourself furniture items Hardware Supplies > Furniture Fittings > Private Label
Indow Windows(2010, Portland)
Acoustic & Thermal Window InsertsAlliance of Angels, Keiretsu Forum, WR Hambrecht , Puget Sound Venture Club, Sustain VC, Vision Ridge Partners, Keiretsu Capital, Element 8
Hardware Supplies > Horizontal > Private Label
$4.39M
Espaciel(2013, Paris)
Manufacturer of light reflectorFinorpa
Hardware Supplies > Horizontal > Private Label
679.5k
Bulbs.com(1999, Worcester)
Online retails & distributor of light bulbs and lighting solutionsArbor Ventures, Hexagon Investments
Hardware Supplies > Horizontal > Retailer
$3.5M
Allovitres.com(2013, Meyreuil)
Online retailer of Glass and MirrorACG Management
Hardware Supplies > Horizontal > Retailer
$960k
The Glazing Shop(2008, Hertfordshire)
Online store for home improvement productsHardware Supplies > Horizontal > Retailer
b Home Decor(2011, Frisco)
Discounted home furnishingsHardware Supplies > Horizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (39/101)Company Overview Business Model Total Funding
Cusmat.com(2016, Warangal)
Online portal for purchasing paintsHardware Supplies > Horizontal > Retailer
BohriAli.com(2015, Pune)
Home improvement hardware e-storeHardware Supplies > Horizontal > Retailer
Needsome(2016, Godalming)
Online platform for household goodsHardware Supplies > Horizontal > Retailer
Bygghemma(2006, Oskarshamn)
Home Improvements DIY online retailerNordstjernan, Aggregate Media
Hardware Supplies > Horizontal > Retailer
White Away(2007, Risskov)
Online supplier of hard applianceseEquity
Hardware Supplies > Horizontal > Retailer
Nedgis(2014, Paris)
Online retailer of designer lighting productsHardware Supplies > Lighting > Retailer
Light & You(2016, Delhi)
Online store for designer lighting solutionsHardware Supplies > Lighting > Retailer
Lighting For Gardens(2001, Letchworth)
Online retailer of outdoor and garden lightsHardware Supplies > Lighting > Retailer
B2B Commerce << Go to BM List >>Commerce &
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Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.109
B2C Commerce (40/101)Company Overview Business Model Total Funding
Lysman(2009, Lidingoe)
Online retailer of lighting productsVerdane Capital, Aggregate Media
Hardware Supplies > Lighting > Retailer
Bronze Net(2016, Jeddah)
Online retailer of home electronics productsHardware Supplies > Lighting > Retailer
Residential Acoustics(2013, Tampa)
Manufacturer of soundproof curtainsBaldwin Beach Capital
Hardware Supplies > Window Coverings > Private Label
$500k
Umanto(2011, Beijing)
Online B2C Home decor retail marketplaceZhenFund, SIG China, Ventech China, Ventech, QingSong Fund Home Textiles > Marketplace $10M
Uneekee(2013, San Francisco)
Marketplace for Custom-Design Based Fabric Home DecorHome Textiles > Marketplace
URBANARA(2010, Berlin)
Online platform for homewares and home textilesBlumberg Capital, b-to-v Partners, Astutia Ventures, Grazia Equity, German Startups Group, Taishan Invest, GMPVC, Avala Management, Mountain Partners, TA Ventures
Home Textiles > Private Label
$7.84M
Parachute Home(2013, Los Angeles)
Vertically integrated e-commerce bedding companyUpfront Ventures, MESA Ventures, Flybridge Capital Partners, Daher Capital, Launchpad LA, Structure Partners, QueensBridge Venture Partners
Home Textiles > Private Label
$4.55M
B2B Commerce << Go to BM List >>Commerce &
Services
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B2C Commerce (41/101)Company Overview Business Model Total Funding
Uya100(2010, Beijing)
Online home decor private label brandIDG Capital Partners, DCM Ventures
Home Textiles > Private Label
$4M
Dapu.com(2012, Beijing)
Online B2C home decor and cotton clothing private labelCDH Investments
Home Textiles > Private Label
$3M
Guildery(2013, San Francisco)
Designer Fabric Furnishing and Decoration for HomesSoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures
Home Textiles > Private Label
$2.1M
Boll & Branch(2013, )
Provider of ultra-premium home textilesSilas Capital
Home Textiles > Private Label
$500k
Art of Silk(2011, San Francisco)
Hand Designed Silk Embroidery ArtHome Textiles > Private Label
Flaneur(2015, New York City)
Premium Bed Linen Crafted for Creative ProfessionalsHome Textiles > Private Label
Cotton and Flax(2012, Los Angeles)
Handmade home decor productsHome Textiles > Private Label
Feroza Designs(2015, Singapore)
Private label online retailer for hand printed cotton bedding and sleepwear
Home Textiles > Private Label
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (42/101)Company Overview Business Model Total Funding
Home Furnishing(2015, Bangalore)
Online private label retailer of home decor itemsHome Textiles > Private Label
FabBig(2014, Panipat)
Online private label home decor productsHome Textiles > Private Label
HousethisIndia(2011, Delhi)
Online private label brand for home furnishing productsHome Textiles > Private Label
CarpetVista(2005, Malmo)
Private Label brand of hand-made carpetsHome Textiles > Private Label
Lime & Leaf(2016, Alexandria)
Designer and manufacturer of home textilesHome Textiles > Private Label
ettitude(2008, Melbourne)
Sustainable bedding and homeware companyHome Textiles > Private Label
Kashida(2011, Beirut)
Functional, bespoke design pieces based on 3D Arabic calligraphyHome Textiles > Private Label
Zuli(2015, Bloomington)
Manufacturere of Handmade productsHome Textiles > Private Label
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (43/101)Company Overview Business Model Total Funding
xNasozi(2011, Brooklyn)
Home Decor and lifestyle brandHome Textiles > Private Label
Tarini(2016, Noida)
Online retailer of private label home decor products.Home Textiles > Private Label
Bloom Blanket(2014, Los Angeles)
Private label brand of blanketsHome Textiles > Private Label
Barn(2013, Menlo Park)
Online only brand of Belgian linen500 Startups
Home Textiles > Private Label
Brooklinen(2013, New York City)
Warby Parker of bed sheetsHome Textiles > Private Label
LUXURY EIGHT(2015, Berlin)
Pure linen bed sheets with personal monogramsHome Textiles > Private Label
Smartcatcher Mats(2013, Boston)
Contemporary Mats for Cats and DogsHome Textiles > Private Label
Saferest(2009, Boca Raton)
Premium Mattress Protectors And CoversHome Textiles > Private Label
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (44/101)Company Overview Business Model Total Funding
Natural Home Rugs(2005, Beverly Hills)
Contemporary rugsHome Textiles > Private Label
Homelosophy(2008, Miami)
Handwoven home decor textilesHome Textiles > Private Label
Crane(2011, San Francisco)
Designer bedding and modern home decorHome Textiles > Private Label
Evencki(2011, Berlin)
Customised bed linenHome Textiles > Private Label
Everthread(2014, Dallas)
Online platform for personalized productsREVTECH Accelerator
Home Textiles > Private Label > Custom Made
$40k
CoverCouch(2013, London)
Provides replacement covers for IKEA furnitureHome Textiles > Private Label > Custom Made
Bemz(2005, Stockholm)
Customized designer cushions and slipcovers for IKEA furnitureVerdane Capital, Aggregate Media
Home Textiles > Private Label > Custom Made
Loom Decor(2010, New York City)
Design-it-yourself home decor online shopHome Textiles > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
Services
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B2C Commerce (45/101)Company Overview Business Model Total Funding
Comfort Works(2008, Melbourne)
Maker of handmade sofa coversHome Textiles > Private Label > Custom Made
DecoHunt(2012, Buenos Aires)
Latin American furniture and textiles e-shop [Deadpooled]Home Textiles > Retailer $40k
GudangPelangi(2015, Yogyakarta)
Online retail store for bedding accessoriesHome Textiles > Retailer
Spaces Home & Beyond(2015, Mumbai)
Online home textile fashion brand by Welspun GroupHome Textiles > Retailer
Modern Rugs(2004, Bishop Auckland)
Online Rug Shop Rug experts & Interiors addicts... Here we share our love for rugs, interior trends, our blog & moreEnterprise Ventures
Home Textiles > Retailer
Textilgallerian.se Joli AB(2012, Kalmar)
Home improvements online retailerAggregate Media Home Textiles > Retailer
Rajasthani Kart(2015, Jaipur)
Online retail platform for Rajasthani productsHome Textiles > Retailer
Karaz Linen(2010, Riyadh)
Online retailer of furniture and home decor productsHome Textiles > Retailer
B2B Commerce << Go to BM List >>Commerce &
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B2C Commerce (46/101)Company Overview Business Model Total Funding
Bali Creative(2015, Denpasar)
Online retail platform for home decor products.Home Textiles > Retailer
Maple Harbour(2014, Quebec City)
Online retailer of home textilesHome Textiles > Retailer
Cotton Avenue(2014, Guimaraes)
Online retailer of home textilesHome Textiles > Retailer
twilkart(2015, Delhi)
Online platform to buy home decor itemsHome Textiles > Retailer
Azkamart(2012, Jakarta)
Online retail store bed linen and blanketsHome Textiles > Retailer
Home24(2009, Berlin)
Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment
Horizontal > Marketplace $173.28M
Pepperfry(2011, Mumbai)
Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments
Horizontal > Marketplace $160.3M
Yatang(2013, Shenzhen)
Online marketplace for furnitureHorizontal > Marketplace $18.2M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.116
B2C Commerce (47/101)Company Overview Business Model Total Funding
Zaozuo(2014, Beijing)
Marketplace for furniture designers and independent agenciesIDG Capital Partners, ZhenFund, Morningside Ventures, Bertelsmann Asia Investment Fund
Horizontal > Marketplace $17.5M
51hejia.com(2006, Shanghai)
Multimedia shopping, information and interactive web platformJAFCO Asia, Morningside Ventures Horizontal > Marketplace $10M
Dering Hall(2011, New York City)
Marketplace for High-End Home DesignSoftBank, Hearst Communications, Lerer Hippeau Ventures Horizontal > Marketplace $5.45M
HipVan(2013, Singapore)
Design focused eCommerce platform for home decor and furnitureGolden Gate Ventures, East Ventures, Silicon Straits Saigon, LionRock Capital, Wavemaker Partners
Horizontal > Marketplace $4.64M
Clippings(2011, London)
Curated Marketplace for Furniture & HomewareCrowdcube Horizontal > Marketplace $4M
BROSA(2014, Melbourne)
Marketplace for furniture designers and creatorsAirtree Horizontal > Marketplace $2M
CROWDYHOUSE(2013, Amsterdam)
Marketplace and premiere (launch) platform for designers and makersRockstart, Accenture Innovation Awards Horizontal > Marketplace $1.48M
Lidealist(2013, New York City)
Online Luxury Marketplacefabriceleparc.com Horizontal > Marketplace $525k
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.117
B2C Commerce (48/101)Company Overview Business Model Total Funding
Design Market(2014, Boulogne)
Marketplace of Vintage and mid-century furnitureHorizontal > Marketplace $434.6k
Gaia Design(2014, Mexico City)
Online marketplace for furniture and home decor accessoriesCapitalinvent Horizontal > Marketplace $350k
Kartadoma(2014, St. Petersburg)
Marketplace for interior decoration productsInternet Initiatives Development Fund Horizontal > Marketplace 11.3k
Arte(2011, Singapore)
Online marketplace for leather furnitureHorizontal > Marketplace
Furn(2015, Berlin)
Personalized furniture on mobileHorizontal > Marketplace
365th(2011, Beijing)
Online retail marketplace for household productsHorizontal > Marketplace
Artbugs(2011, Mumbai)
Online horizontal marketplace to buy artistic home decor, furniture, etc., Horizontal > Marketplace
LikeModern(2014, Los Angeles)
Furniture and lighting ecommerce businessHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.118
B2C Commerce (49/101)Company Overview Business Model Total Funding
Purple Living(2015, Bangalore)
Online furniture storeHorizontal > Marketplace
Showroom(2015, Lagos)
Marketplace for furniture and interior decorHorizontal > Marketplace
HomeGrip(2015, Delhi)
Online marketplace for home decor and furnitureHorizontal > Marketplace
Haijuhui(2007, Beijing)
Online marketplace for overseas furnitureHorizontal > Marketplace
Moebel First(2016, Cologne)
Online Marketplace for designer furnitureHorizontal > Marketplace
Mm-jia(2014, Beijing)
Mobile app based marketplace for furniture and interior designersHorizontal > Marketplace
Eporta(2014, London)
Members Only Marketplace for Home Decor & FurnishingHorizontal > Marketplace
BEDS.sg(2007, Singapore)
Online marketplace for furnishing and home decor needsHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.119
B2C Commerce (50/101)Company Overview Business Model Total Funding
BuynBrag(2012, Delhi)
Curated marketplace for furniture and home decor productsHorizontal > Marketplace
Decoramus(2013, Bilbao)
Online decoration marketplace and communityMicrowave Ventures Horizontal > Marketplace
FabFurnish(2012, Gurgaon)
Online/Offline Furniture ShoppingTengelmann Ventures Horizontal > Marketplace
Remote Stylist(2009, Toronto)
Online Furniture PlatformHorizontal > Marketplace
Furnishly(2012, Chicago)
Local furniture marketplaceHorizontal > Marketplace
Furniture(2013, Phoenix)
Online Furniture StoreHorizontal > Marketplace
Moebel(2009, Hamburg)
Online lead generation platform for furniture and decor items7commerce.de Horizontal > Marketplace
Made In Design(2005, Grenoble)
Designer furniture onlineGimv Horizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.120
B2C Commerce (51/101)Company Overview Business Model Total Funding
MetropolitanDecor(2009, California)
Marketplace of high-end modern lighting and furnitureHorizontal > Marketplace
Zhuqu(2013, Beijing)
Online marketplace for home furnishing productsSIG China Horizontal > Marketplace
Customatically(2015, Michigan)
Marketplace for made-to-order shelving, furniture and other projectsHorizontal > Marketplace
Bhoomisewa(2013, Dehradun)
Online marketplace for home improvement productsHorizontal > Marketplace
Furnishmeup(2013, Bangalore)
Online marketplace for bean bags and furnitureHorizontal > Marketplace
BluCouch(2015, Noida)
Upcoming online furniture and home decorHorizontal > Marketplace
Apple-pi(2015, Hyderabad)
Marketplace of designers and artistsHorizontal > Marketplace
Socktail(2013, Pune)
Online home decor and furnishing marketplaceHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.121
B2C Commerce (52/101)Company Overview Business Model Total Funding
Homespun Design(2013, Mill Valley)
Online boutique focused on high quality, American-made furnitureHorizontal > Marketplace
evlo(2014, San Francisco)
Online hyperlocal designer furniture platformHorizontal > Marketplace
Omero Home(2012, New York City)
Antiques & Vintage MarketplaceHorizontal > Marketplace
WestFurnishing(2015, Delhi)
Online furniture marketplace and restoration serviceHorizontal > Marketplace
Ethnicraft Online(2012, Singapore)
Online marketplace for ethnic wooden furnitureHorizontal > Marketplace
Jupinhui365(2015, Beijing)
Home furnishing e-commerce platformgobivc.com/ Horizontal > Marketplace
Ziora(2015, Cape Town)
Multi vendor shopping website selling furniture, fine art, decor and collectibles Horizontal > Marketplace
Mintwood Home(2014, Washington D.c.)
Online Marketplace for Custom-Made Home Decor ProductsHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.122
B2C Commerce (53/101)Company Overview Business Model Total Funding
27 Decor Street(2015, Bangalore)
Online marketplace for furniture, lighting, and decorHorizontal > Marketplace
Furnituredekho(2015, Mumbai)
Marketplace for furniture and interior design productsHorizontal > Marketplace
Zraya(2015, Bangalore)
Marketplace for customized furniture from local manufacturersHorizontal > Marketplace
Jaada(2015, Alexandria)
A curated platform for interior design elementsHorizontal > Marketplace
Pled(2015, Almaty)
Online wholesale market for home decor productsHorizontal > Marketplace
Moodings(2013, Charlottenlund)
Online home decor and furniture marketplaceHorizontal > Marketplace
Jiatx(2003, Beijing)
Online marketplace for home furnishing and improvement itemsHorizontal > Marketplace
Designtra(2013, San Francisco)
Product discovery and ecommerce platform for high end designer products Horizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.123
B2C Commerce (54/101)Company Overview Business Model Total Funding
Form & Matter(2010, Los Angeles)
Ecommerce platform selling green and ethical lifestyle productsHorizontal > Marketplace
Palette(2014, Chapel Hill)
Authentic Danish and Modern furniture with custom design servicesHorizontal > Marketplace
FortyTwo(2009, Singapore)
Online marketplace for furnishing and home decor needsHorizontal > Marketplace
Homplex(2010, Warsaw)
Virtual ikea for local brandsHorizontal > Marketplace
Designers House(2007, Los Angeles)
Interactive platform for customers and interior designersAnthem Venture Partners Horizontal > Marketplace
Vivense(2013, Istanbul)
Online furniture storeEarlybird, Aslanoba Capital Horizontal > Marketplace
The Cool Republic(2012, Paris)
Designer and lifestyle product's online platformHorizontal > Marketplace
Scout(2011, )
Marketplace for designer home decorHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.124
B2C Commerce (55/101)Company Overview Business Model Total Funding
Muma(2013, Recife)
Marketplace for design furniture and housewaresHorizontal > Marketplace
Dalang Furniture(2015, Jakarta)
Online marketplace of up-cycled furniture productsHorizontal > Marketplace
FurnishLab(2015, Jakarta)
Indonesia Online Store for Furniture & Home DecorHorizontal > Marketplace
Auraz Design(2015, Bangalore)
Online marketplace for vintage furnitureHorizontal > Marketplace
Totoby(2015, Bangalore)
App-based platform for discovering furniture and home appliances from nearby stores Horizontal > Marketplace
Troov(2015, London)
Mobile marketplace for designer productsHorizontal > Marketplace
Boomhaus(2015, London)
Online platform for wall art, furniture and home accessoriesHorizontal > Marketplace
Furniture 48(2012, Delhi)
Online seller for offline furniture retailers in DelhiHorizontal > Marketplace
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.125
B2C Commerce (56/101)Company Overview Business Model Total Funding
WYCC Place(2016, Kuala Lumpur)
Online marketplace for furniture and house hold productsHorizontal > Marketplace
Surface180(2014, Jodhpur)
Online marketplace for home-improvements productsHorizontal > Marketplace
Decqoo(2016, Singapore)
Online marketplace for designers, builders of furnitureHorizontal > Marketplace
Orange Teak(2016, Delhi)
Online furniture marketplaceHorizontal > Marketplace
FurniKart(2014, Hyderabad)
Online marketplace for furnitureHorizontal > Marketplace
WorkOf(2014, New York City)
Online marketplace for furniture, lighting and housewares from skilled, independent makers Horizontal > Marketplace
88Hom(2014, Shenzhen)
Online marketplace for home improvement building materials and home furnishing products Horizontal > Marketplace
Domino(2011, Westport)
Content, Community & Commerce in the home design spaceFounder Collective, LaunchCapital, Inovia Capital, Cond
Horizontal > Marketplace > Content-driven
$6.6M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.126
B2C Commerce (57/101)Company Overview Business Model Total Funding
Futurecribs(2016, Noida)
Content-driven luxury home decor marketplaceHorizontal > Marketplace > Content-driven
House of Moloko(2013, Birmingham)
Home & Interiors platformHorizontal > Marketplace > Content-driven
HomeDeco(2015, Amsterdam)
Online platform for interior inspiration and shoppingHorizontal > Marketplace > Content-driven
Help Me Build(2014, Gurgaon)
Content driven social commerce community for space design ideas, inspirations and Design+Build execution.
Horizontal > Marketplace > Content-driven
CustomMade(2009, Cambridge)
Marketplace for Custom Made ProductsFirst Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital, Western Technology Investment, Next View Ventures, Schooner Capital, Next View Partners, BoxGroup
Horizontal > Marketplace > Custom Made
$27.65M
Handkrafted(2013, Sydney)
Marketplace for custom made handmade goodsSydney Seed Fund, QUT Creative Enterprise Australia
Horizontal > Marketplace > Custom Made
$125k
Meilele(2008, Foshan)
O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)
Horizontal > Private Label $137M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.127
B2C Commerce (58/101)Company Overview Business Model Total Funding
Urban Ladder(2012, Bangalore)
Online private label brand of furniture & home decorKalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital
Horizontal > Private Label $77M
Bambeco(2008, Baltimore)
Eco-friendly online home furniture storeABS Capital Partners, New Atlantic Ventures, TCP Venture Capital Horizontal > Private Label $35.39M
LifeVC(2012, Shanghai)
Online B2C private label home decor platformCapital Today Group Horizontal > Private Label $30M
Livspace(2013, Bangalore)
Online retail for in-home designs and furnitureBessemer Venture Partners, Helion Venture Partners, Jungle Ventures Horizontal > Private Label $27.46M
Liweijia(2012, Chengdu)
O2O home furnishing products and servicesShunwei, NewMargin Ventures, Panda Venture Capital Horizontal > Private Label $15.7M
Oppa Design(2011, Sao Paulo)
Designer furniture online storeThrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures
Horizontal > Private Label $15.4M
Swoon Editions(2012, London)
Online Furniture BrandIndex Ventures, Octopus Ventures, Octopus Investments Horizontal > Private Label $8.8M
Miliboo(2007, Pringy)
Manufacturer of contemporary furnitureAuriga Partners, Naxicap Partners, Sigma Gestion Horizontal > Private Label $8.6M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.128
B2C Commerce (59/101)Company Overview Business Model Total Funding
L'Usine à Design(2009, Paris)
Affordable customizable furniture (Website not functional)Crédit Agricole Private Equity, CM-CIC Capital Prive Horizontal > Private Label $5.77M
HomeStudio(2015, Bangalore)
Online furniture storeBren Corp Horizontal > Private Label $5M
Kaufmann Mercantile(2009, Brooklyn)
Online store for furniture and homewaresSlow Ventures, 14W Horizontal > Private Label $3.73M
Fabelio.com(2015, Jakarta)
Online furniture store500 Startups, IMJ Investment Partners, KK Fund, Venturra Capital Horizontal > Private Label $3.5M
Article(2011, Vancouver)
Direct to consumer furniture brandHorizontal > Private Label $1.2M
Dormify(2011, Rockville)
Chic dorm decor productsHorizontal > Private Label $775k
Rope International(2008, Chennai)
Premium brand of home furnishing, decor and storage productsVentureast, IIT Madras' Rural Technology and Business Incubator (RTBI), Villgro Innovations Foundation
Horizontal > Private Label $374k
Modloft(2005, North)
Contemporary Home Furnishings BrandHorizontal > Private Label $250k
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.129
B2C Commerce (60/101)Company Overview Business Model Total Funding
Apt2B(2010, North Hollywood)
Online furniture brandHorizontal > Private Label
Dandy Pack(2015, Sioux Falls)
Light weight, flat-packed, home staging furniture for real estate stagingHorizontal > Private Label
Etch & Bolts(2014, Singapore)
Online furniture storeHorizontal > Private Label
Cremme(2013, Sao Paulo)
Brazilian furniture brandHorizontal > Private Label
EMFURN(2013, Montreal)
Montreal based Modern Furniture BrandHorizontal > Private Label
ModRoomz(2013, Ayer)
Eco-friendly modular furniture brandHorizontal > Private Label
Timbor(2014, Ahmedabad)
Online private label store for household furnitureBrand Capital Horizontal > Private Label
ForestFree(2015, Bangalore)
Online private label furniture retailHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.130
B2C Commerce (61/101)Company Overview Business Model Total Funding
Floyd(2013, Detroit)
Direct to consumer self assemble furnitureHorizontal > Private Label
LaOrigin(2015, Mumbai)
Private label retailer of furniture and home decorHorizontal > Private Label
Scale Inch(2015, Bangalore)
Online platform to buy furnitureHorizontal > Private Label
Big Fig Tree(2015, Bangalore)
Upcoming company in home furnishings spaceHorizontal > Private Label
Houssup(2015, Jaipur)
Online private label home furnishing brand with pre-created looksHorizontal > Private Label
The Armchair(2015, Gurgaon)
Online curated furniture and home decor storeHorizontal > Private Label
Decorink(2015, Bangalore)
Online private label furnitureHorizontal > Private Label
The Home Elements(2013, Jaipur)
Online retail platform for hand-crafted home decor productsHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.131
B2C Commerce (62/101)Company Overview Business Model Total Funding
Hem(2014, Stockholm)
Furniture Private LabelAndreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures, ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures, b-to-v Partners, Hoxton Ventures
Horizontal > Private Label
JM&SONS(2011, Toronto)
Handcrafted Furniture made in TorontoHorizontal > Private Label
LumberLog(2015, Mumbai)
Internet first brand for Home Furniture, Home Decor, Home SolutionsHorizontal > Private Label
Swenyo(2014, Encinitas)
Online furniture brandHorizontal > Private Label
Expand Furniture(2014, Vancouver)
Space Saving Transforming FurnitureHorizontal > Private Label
FurnitureDistrict(2014, Yamunanagar)
Online private label furniture retailerHorizontal > Private Label
Hampton Living(2014, Alderley Edge)
Home and lifestyle brand with online design serviceHorizontal > Private Label
Inuk Home(2015, Seville)
Online private label for home decor, furniture, and lifestyle productsHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.132
B2C Commerce (63/101)Company Overview Business Model Total Funding
Loaf (2008, London)
Home Furnishings Private LabelHorizontal > Private Label
Hampshire Furniture(2010, Hampshire)
Furniture Private LabelHorizontal > Private Label
Cubel(2013, Bangalore)
Online retail for home furnishings and home decor itemsHorizontal > Private Label
Hecho(2012, Mexico)
Direct to consumer furniture brandHorizontal > Private Label
The Yellow Door(2009, Gurgaon)
Online private label retailer of furniture and home decorHorizontal > Private Label
Spot On Square(2007, San Rafael)
High end modern furniture brandHorizontal > Private Label
Comforium(2013, Brussels)
Factory direct furniture and decor productsHorizontal > Private Label
FROY(2013, New York City)
Online design store for modern furniture and home decor productsHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.133
B2C Commerce (64/101)Company Overview Business Model Total Funding
kidsnwoods(2015, Delhi)
Online private label brand for kids' furniture and accessoriesHorizontal > Private Label
Ruanzhuangyun(2012, Beijing)
Private label online retailer for in-home designs and furnitureZhenFund Horizontal > Private Label
Bole Woodshop(2015, Ottawa)
Custom wood furniture and ready-to-ship housewaresHorizontal > Private Label
Setliffe + Son(2014, New York City)
Modern Furniture & Decor online shopHorizontal > Private Label
Maiden Home(2015, New York City)
Upcoming company providing handcrafted, custom furnitureHorizontal > Private Label
Vilaasita(2015, Thane)
Online private label store for luxury furniture and decor itemsHorizontal > Private Label
Jepara Direct(2013, Jepara)
Online furniture retailerHorizontal > Private Label
WoodKorner(2016, Gurgaon)
Online private label for furniture and home decorHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.134
B2C Commerce (65/101)Company Overview Business Model Total Funding
Magical Nest(2015, Bangalore)
Online private label brand for kids furnitureHorizontal > Private Label
Tolhuijs(2014, Amsterdam)
Using wastes to build designer home productsHorizontal > Private Label
Squadro(2014, Bangalore)
Online Private Label FurnitureHorizontal > Private Label
Brownstraw(2015, Bangalore)
Private label furniture brandHorizontal > Private Label
Gulmohar Lane(2014, Jaipur)
Online Private Label Furniture RetailerHorizontal > Private Label
Lekiaan(2013, Mumbai)
Private label furniture brandHorizontal > Private Label
DigsDeco(2015, Delhi)
Online private label brand of furnitureHorizontal > Private Label
Wooden Street(2015, Jaipur)
Online private label custom-made furniture retail store.Horizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.135
B2C Commerce (66/101)Company Overview Business Model Total Funding
Tajmahome(2002, New York City)
The Net-a-Porter of home furnishingsHorizontal > Private Label
Furnityze(2015, Mumbai)
Private label furniture storeHorizontal > Private Label
Pineboxbk(2013, New York City)
Private label furniture brandHorizontal > Private Label
Akron Street(2014, New York City)
Manufacturer of furniture for modern apartment livingHorizontal > Private Label
Wood Ocean(2014, Saharanpur)
Online platform for wooden furniture.Horizontal > Private Label
Skarabrand(2014, Abuja)
Online private label brand offering furniture and home decorHorizontal > Private Label
Tommy Swiss(2011, Melbourne)
Online Furniture & Homewares RetailerHorizontal > Private Label
Simplicity Sofas(2007, High Point)
Furniture for Small Spaces and Tight PlacesHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.136
B2C Commerce (67/101)Company Overview Business Model Total Funding
OCradle(2013, Bangalore)
Kids Furniture Private LabelHorizontal > Private Label
LocVille(2013, Bangalore)
Online home and lifestyle productsHorizontal > Private Label
MELODYHOME(2008, Beijing)
Online Furniture StoreHorizontal > Private Label
Canvas Home(2008, New York City)
Modern, Sustainable Home Decor FurnitureHorizontal > Private Label
One Nordic(2011, Helsinki)
Online Nordic Furniture BrandHorizontal > Private Label
Coleman Furniture(1999, Hewlett)
Online Furniture SalesHorizontal > Private Label
Wrightwood Furniture(2013, Chicago)
Handmade Furniture OnlineHorizontal > Private Label
Waveland&Clark(2013, Chicago)
Furniture eCommerce - Direct from FactoryHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.137
B2C Commerce (68/101)Company Overview Business Model Total Funding
Vertigo Interiors(2006, Loughborough)
Online store and manufacturer of designer furnitureHorizontal > Private Label
Modish Living(2013, London)
Scandinavian Style FurnitureHorizontal > Private Label
Schoolhouse Electric(2003, Portland)
Makers of iconic lighting, furnishings and tools for productive living.Horizontal > Private Label
Curtis & Hayes(2014, Gurgaon)
Online furniture storeHorizontal > Private Label
Birch Lane(2003, Massachusetts)
Online Home Decor & Furnishings shopHorizontal > Private Label
Selohome(2015, Novi Sad)
Online furniture and home decor storeHorizontal > Private Label
Khakiwood(2015, Delhi)
Private label furniture storeHorizontal > Private Label
Treniq(2014, London)
Luxurious range of handcrafted unique furniture & home accessoriesHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.138
B2C Commerce (69/101)Company Overview Business Model Total Funding
Woodofa(2015, Delhi)
Online retail platform for furniture.Horizontal > Private Label
Smoke Furniture(2015, Zurich)
Curated designer furniture starter-setHorizontal > Private Label
Sofa(2015, Melbourne)
Online ecommerce company selling sofas and other decor productsHorizontal > Private Label
Living Trendz(2013, Chennai)
Online furniture storeHorizontal > Private Label
Snowe(2015, New York City)
Direct-to-consumer home goods brandBoxGroup Horizontal > Private Label
Iqrup+Ritz(2014, Delhi)
Web based furniture and home decor retail brandHorizontal > Private Label
Jordyblue(2014, Bangalore)
Online private label brand for furnitureHorizontal > Private Label
uByld(2015, Bangalore)
Online Do It Yourself (DIY) eco friendly furniture brandHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.139
B2C Commerce (70/101)Company Overview Business Model Total Funding
RainForestItaly(2014, Delhi)
Online private label retailer of furnitureHorizontal > Private Label
FurnStyl(2014, Noida)
Online Private Label Home Furniture BrandHorizontal > Private Label
TeakVillage(2015, Bangalore)
Online private label teak furnitureHorizontal > Private Label
Dowel Furniture(2015, Boston)
Chair manufacturerHorizontal > Private Label
WOW Editions(2015, Jaipur)
Online platform to buy furnitureHorizontal > Private Label
Doodle Walls(2016, Mumbai)
Online portal for a private label dry-erase paintHorizontal > Private Label
Campaign(2013, Emeryville)
Vertically integrated online furniture brandLudlow Ventures, Kima Ventures, Blumberg Capital Horizontal > Private Label
TRNK(2013, New York City)
Content and Commerce for the Modern Man's HomeHorizontal > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.140
B2C Commerce (71/101)Company Overview Business Model Total Funding
Made.com(2010, London)
Made-to-order Designer FurnitureFidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures, PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures, SPARK Venture Management
Horizontal > Private Label > Custom Made
$73M
Smart Furniture(1998, Chattanooga)
Design on DemandMurphree Venture Partners, Bonaventure Capital, Delta Capital Management
Horizontal > Private Label > Custom Made
$8.22M
Ehomy(2014, Jinan)
Online private label brand for custom made furnitureHorizontal > Private Label > Custom Made
$7.63M
CustomFurnish(2014, Hyderabad)
Private label brand and e-tailer for custom designed furniture and home decorAnthill Ventures
Horizontal > Private Label > Custom Made
$7M
StitchWood(2015, Mumbai)
Online custom made furniturePowai Lake Ventures
Horizontal > Private Label > Custom Made
$700k
Inyard(2013, Shanghai)
Customized design of furniture and home decor from designersHorizontal > Private Label > Custom Made
$76.9k
woodBox(2014, Mumbai)
Online platform for custom made private label furniture.Horizontal > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.141
B2C Commerce (72/101)Company Overview Business Model Total Funding
Yagotimber(2016, Delhi)
Online private label brand for custom designed furniture and consultation services
Horizontal > Private Label > Custom Made
Jumbo & Friends(2016, London)
Online retailer of custom made children's furnitureHorizontal > Private Label > Custom Made
HomePlaneur(2015, Lentate Sul Seveso)
Online private label brand for bespoke modern furnitureHorizontal > Private Label > Custom Made
OnlineMistry(2014, Mumbai)
Online private label retailer and manufacturer of furnitureHorizontal > Private Label > Custom Made
Thrive Furniture(2011, Los Angeles)
Manufacturer and retailer of modern furnitureHorizontal > Private Label > Custom Made
Madeforme(2015, Bangalore)
Online custom made furnitureHorizontal > Private Label > Custom Made
American Mobler(2015, Berkeley)
Mass-Customization of Modern FurnitureHorizontal > Private Label > Custom Made
afyDecor(2014, Mumbai)
Online private label brand of furnitureHorizontal > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.142
B2C Commerce (73/101)Company Overview Business Model Total Funding
UrbanWoodGoods(2010, Gurnee)
Handcrafted custom made furnishing from reclaimed woodHorizontal > Private Label > Custom Made
Castlery(2013, Singapore)
Customisable Designer Furniture OnlineHorizontal > Private Label > Custom Made
TrueModern(2005, San Francisco)
Designer and manufacturer of quality functional sofasHorizontal > Private Label > Custom Made
chicicat.com(2014, Sydney)
Private label of customized home and office furnitureHorizontal > Private Label > Custom Made
Home and Style(2010, Singapore)
Manufacturer of high-quality designer furnitureHorizontal > Private Label > Custom Made
Joybird(2014, Los Angeles)
Maker of premium quality customized furnitureHorizontal > Private Label > Custom Made
Furnify(2015, Madurai)
Online custom made furnitureHorizontal > Private Label > Custom Made
Inhouz Furniture(2015, Jaipur)
Private label brand and online platform for selling custom designed furniture
Horizontal > Private Label > Custom Made
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.143
B2C Commerce (74/101)Company Overview Business Model Total Funding
Asisfurniture(2014, Mumbai)
Online furniture storeHorizontal > Private Label > Custom Made
AbeSquare(2014, Bangalore)
Online private label retailer of custom made furnitureHorizontal > Private Label > Custom Made
FeelBambu(2016, Bangalore)
Online seller of bamboo furniture and home decorHorizontal > Private Label > Custom Made
Dajia365(2012, Beijing)
Ratings & reviews on interior designers and community for home renovation related ideasBlue Lake Capital
Horizontal > Product Discovery
$5M
RoomClip(2012, Tokyo)
User generated interior designing content sharing platformCyberagent Ventures, Samurai Incubate, Femto Startup
Horizontal > Product Discovery
$1.1M
Myhaowu(2015, Beijing)
Community for home decoration and renovations ideasFrees Fund
Horizontal > Product Discovery
$1M
Jiayaosu(2015, Shanghai)
Community to post/discuss home improvement ideas and productsHorizontal > Product Discovery
$454k
LALA CURIO(2012, Hong Kong)
Curator of home decor productsHorizontal > Product Discovery
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.144
B2C Commerce (75/101)Company Overview Business Model Total Funding
Casa(2015, Berlin)
Discovery platform for furniture and home accessoriesHorizontal > Product Discovery
Yidoutang(2015, Guangzhou)
Online content driven platform for home improvementsHorizontal > Product Discovery
DeamDk(2015, Copenhagen)
Home Decor AggregatorHorizontal > Product Discovery
MyDecor(2015, London)
Online platform for home furniture and decor productsHorizontal > Product Discovery
Materiall(2015, Atlanta)
Recommendation based furniture discovery platformHorizontal > Product Discovery
Encounter(2015, Toronto)
Provides experience of in-store shopping in an appHorizontal > Product Discovery
RoomStory(2012, Delhi)
Online retail store for home decorHorizontal > Product Discovery
Zecorate(2015, Bangalore)
Online platform for look-based shopping of interior decor items from multiple e-commerce stores
Horizontal > Product Discovery
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.145
B2C Commerce (76/101)Company Overview Business Model Total Funding
eDecor(2015, Hong Kong)
Offline to Online Home Decor PlatformHorizontal > Product Discovery
WatIWant(2015, Gurgaon)
Online product discovery for furnitureHorizontal > Product Discovery
Pamono(2013, Berlin)
Home Decor Boutique aggregatorHoltzbrinck Ventures, DN Capital, Greenhouse - Innovation Lab of Gruner+Jahr, Ringier Digital, Atlantic Labs
Horizontal > Product Discovery
dKreator(2015, Singapore)
Online furniture discovery platformHorizontal > Product Discovery
Spaces(2015, Puerto Rico)
Curated Amazon products for home decorationHorizontal > Product Discovery
Descovr(2016, Gurgaon)
App to discover home improvement & decor products & servicesHorizontal > Product Discovery
WOONIO(2009, Allgau)
Content-based discovery of home decor productsHorizontal > Product Discovery
Wayfair(2002, Boston)
Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners
Horizontal > Retailer $358.3M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.146
B2C Commerce (77/101)Company Overview Business Model Total Funding
One Kings Lane(2009, San Francisco)
Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive
Horizontal > Retailer $229M
OurHouse.com(1999, Evanston)
Online horizontal home improvement retailer and DIY service providerInstitutional Venture Partners, Meritech Capital, Technology Crossover Ventures, Comdisco, J and W Seligman, Brentwood Associates
Horizontal > Retailer $87.7M
Serena & Lily(2003, Sausalito)
Online retailer of furniture and home decor productsLead Edge Capital, Battery Ventures, Forerunner Ventures, Mindfull Investors, Fireman Capital Partners, ORIX Ventures
Horizontal > Retailer $70M
WorldStores(2008, Twickenham)
Online Retail - Furniture & HomewaresBalderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management
Horizontal > Retailer $67.41M
Cymax(2004, Vancouver)
Ecommerce Furniture RetailerBDC Capital, Salman Partners Horizontal > Retailer $25M
Hayneedle(2002, Omaha)
Online home decor and furniture retailerInsight Venture Partners, Sequoia Capital Horizontal > Retailer $22M
Mobly(2011, Sao Paulo)
Brazilian Home Furnishings websiteJ.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros Horizontal > Retailer $20M
Mebelrama.ru(2011, Moscow)
Home decor & furniture online retailerRocket Internet Horizontal > Retailer $14M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.147
B2C Commerce (78/101)Company Overview Business Model Total Funding
Mydeco(2007, London)
Online homewares ecommerce siteAtomico, Amadeus Capital, Kite Ventures, Sofinnova Partners, Expon Capital, SPARK Venture Management
Horizontal > Retailer $13.38M
Zansaar(2012, Bangalore)
Online retail store for home decor and home appliance productsAccel Partners, Tiger Global Management, NuVentures Horizontal > Retailer $6M
Evidea(2008, Istanbul)
Ecommerce website for Home ImprovementsTiger Global Management Horizontal > Retailer $5M
Madeira(2009, Curitiba)
E-commerce store providing construction and finishing materialFlybridge Capital Partners, Kaszek Ventures, Monashees+ Horizontal > Retailer $4.59M
Sofactory(2007, Athis-mons)
Online furniture retailerSeventure Partners Horizontal > Retailer $4.4M
Houseology(2009, Glasgow)
Interior Designer retail storeArtemis, True Capital Horizontal > Retailer $3.9M
Delamaison(2005, Paris)
Online retailer of home furniture and decor itemsXAnge Horizontal > Retailer $3.75M
evmanya.com(2010, Istanbul)
Online Retailer of Home decor, kitchen appliances, furnitureDogan Online (DOL) Horizontal > Retailer $1.7M
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.148
B2C Commerce (79/101)Company Overview Business Model Total Funding
Flinders(2010, Zaandam)
Retailer of designer furniture and home accessoriesMKB Impulsfonds, Peak Capital Horizontal > Retailer $550k
LX Enterprises(2010, Henderson)
Ecommerce platform for home furnitureHorizontal > Retailer $450k
Happy Cosas(2009, Barcelona)
Online Home Goods Retailer in SpainHorizontal > Retailer $360k
Buru Buru(2012, Florence)
Online retailer of Italian furnitureNana Bianca, P101, Club Digital Horizontal > Retailer $340.35k
Lavandula Luxury Whims(2013, Miami)
Contemporary Furniture & Modern Home DecorHorizontal > Retailer
Every corner(2014, Singapore)
Online retail store for furnitureHorizontal > Retailer
PlaidFox(2013, Vancouver)
Online retailer of home furniture and decor productsHorizontal > Retailer
Mrgunii(2011, Singapore)
Online retail store for furniture and home decor itemsHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.149
B2C Commerce (80/101)Company Overview Business Model Total Funding
Myiconichome(2014, Chennai)
Online furniture, furnishings and home decor retailerHorizontal > Retailer
Revive Modern(2015, Toronto)
Curator of modern and mid-century style furnitureHorizontal > Retailer
Oakness(2015, Preston)
Online furniture storeHorizontal > Retailer
Dekoruma(2015, Jakarta)
Online retailer of home productsHorizontal > Retailer
Staunton and Henry(2015, Hong Kong)
Homeware & Lifestyle retail companyHorizontal > Retailer
Travisdavid(2009, Dallas)
Online retailer of home improvement productsHorizontal > Retailer
First of a Kind(2014, Staten Island)
Online retailer of furniture and lightingHorizontal > Retailer
Casa y Menaje(2014, Xàtiva)
Online retailer of household productsHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.150
B2C Commerce (81/101)Company Overview Business Model Total Funding
Fashion for Home(2009, Berlin)
Online Designer Furniture RetailerHoltzbrinck Ventures, Acton Capital Partners Horizontal > Retailer
House Proud(2012, Mumbai)
Online Store for Curated Kitchen and Home Decor ProductsHorizontal > Retailer
iFurn(1998, Wichita)
Online merchant for home and business furniture and decorHorizontal > Retailer
Design Public(2011, Los Angeles)
Contemporary home design productsHorizontal > Retailer
Designique(2012, St. Gallen)
Online shop for selected interior designHorizontal > Retailer
Candelabra(2002, Mount Pleasant)
Online portal for lighting, furniture and home decorHorizontal > Retailer
YLiving(2007, Walnut Creek)
Online store for contemporary furniture and accessories.JEFF Horizontal > Retailer
The Bear Knows(2010, Singapore)
Online retailer of European furnitureHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.151
B2C Commerce (82/101)Company Overview Business Model Total Funding
LuxuryHome(2012, Noida)
Online furniture and home decor retailerHorizontal > Retailer
Woodorb(2015, Delhi)
Online platform for furniture and home decor itemsHorizontal > Retailer
Viva Lagoon(2012, London)
Online retailer of contemporary furniture and decor productsHorizontal > Retailer
Style Ashram(2012, Delhi)
Online retail store for furnitureHorizontal > Retailer
France & Søn(2014, Chelsea)
Factory Direct Contemporary Home DecorHorizontal > Retailer
Memoky(2015, New York City)
Online retailer offering designer high-end furnishingsHorizontal > Retailer
Loucos Por Design(2014, Sao Paulo)
Online retailer of home furniture and decor productsMidStage Horizontal > Retailer
Topography Home(2002, Atlanta)
Online retailer of home furnishings and decor productsHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.152
B2C Commerce (83/101)Company Overview Business Model Total Funding
Soak(2007, Guildford)
Bed & bath retailerHorizontal > Retailer
Dazzle Home(2014, San Francisco)
Stylish home decor and furniture brandHorizontal > Retailer
Cluster-Cluster(2014, Singapore)
Home decor e-tailerHorizontal > Retailer
Stylodeco(2014, Singapore)
Online home decor and accesoriesHorizontal > Retailer
The Kairos Collective(2015, London)
Online curated platform for the home decor and accessoriesHorizontal > Retailer
Homeprove(2011, London)
Home decor and furniture retailerHorizontal > Retailer
Scandinalia(2009, Melbourne)
Curated Scandinavian and Nordic homewares, decor and furnitureHorizontal > Retailer
Amojy(2015, Bradford)
An online retailer shop in UKHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.153
B2C Commerce (84/101)Company Overview Business Model Total Funding
Scene Shang(2013, Singapore)
Online retail store for homewareHorizontal > Retailer
Zach Cole Design(2009, Costa Mesa)
Retailer of design productsHorizontal > Retailer
Decadeco(2014, Jakarta)
Online retailer of home decor and furnishingHorizontal > Retailer
WorldStores(2008, Twickenham)
Online retailer of products for home and gardenMosaic Ventures Horizontal > Retailer
Krishna Furniture(2016, Delhi)
Online retailer of furnitureHorizontal > Retailer
Decorillo(2013, Ankara)
Online Retailer of home decor and furnishing products in TurkeyHorizontal > Retailer
DnT Retailers(2016, Orofino)
Online retailer of home & office decor itemsHorizontal > Retailer
Moxon(2015, London)
Retailer of contemporary furniture and interior accessoriesHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.154
B2C Commerce (85/101)Company Overview Business Model Total Funding
Home Glamour(2013, Jodhpur)
Online store to buy vintage classic furniture and home decorHorizontal > Retailer
Betterghar(2014, Mumbai)
Online retail store for home decorHorizontal > Retailer
FurnitureBeast(2015, Wilmington)
Online retailer of home Furnishings & decor productsHorizontal > Retailer
WOO Design(2015, Dublin)
Designer Furniture & Home AccessoriesHorizontal > Retailer
Sale Wood(2013, Beijing)
Online platform for home improvement materialsHorizontal > Retailer
FocusFrame(2015, Bangalore)
Online retailer of home decor and furnitureHorizontal > Retailer
Buyster(2009, Haymarket)
Online retailer of home furniture and decor productsHorizontal > Retailer
Southern Elevation(2015, Fallon)
Online retailer of home furniture and decor productsHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.155
B2C Commerce (86/101)Company Overview Business Model Total Funding
Confident Living(2010, Stockholm)
Online furniture retailerAggregate Media Horizontal > Retailer
Cosmorelax(2009, Moscow)
Online store for designer furniture, lighting and interior decorationHorizontal > Retailer
UrbanDecor(2009, Bangalore)
Online furniture retailerSeedx Horizontal > Retailer
Smacs(2012, Johannesburg)
Design & Home EcommerceHorizontal > Retailer
UareDesign(2008, Paris)
Online retailer of furniture, lighting and decorative itemsGeneris Capital Horizontal > Retailer
Plush Plaza(2010, Mumbai)
Online retail platform for home accessories and lifestyle gifting products Horizontal > Retailer
Eminent Craft(2010, Gurgaon)
Online platform to buy handmade home decor productsHorizontal > Retailer
ShopLadder(2003, Pembroke Pines)
Online horizontal home improvement retailerHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.156
B2C Commerce (87/101)Company Overview Business Model Total Funding
2Modern(2003, Mill Valley)
Curator of modern furniture and modern lighting designHorizontal > Retailer
The Stylish Home Decor(2015, Jersey City)
Online retailer of furniture and home decor products.Horizontal > Retailer
Filedanstachambre(2007, Dardilly)
Online retailer of furniture and contemporary accessoriesSiparex Horizontal > Retailer
ATGStores.com(1999, Kirkland)
Online store for lighting, furniture and home decor.Horizontal > Retailer
Build.com(2000, Chico)
Online Home Improvement RetailerHorizontal > Retailer
Burke Decor(2007, Los Angeles)
Online BoutiqueHorizontal > Retailer
DotandBo(2013, San Francisco)
Curator of home furniture and decor productsTrinity Ventures, Morado Ventures, Oak Investment Partners Horizontal > Retailer
ZEN Better Living(2016, Miami)
Online retailer of furniture and home accessoriesHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.157
B2C Commerce (88/101)Company Overview Business Model Total Funding
HouseSutra(2016, Bangalore)
Online store for furniture and home decorHorizontal > Retailer
Lovli.it(2013, Milan)
Ecommerce website for Italian designCMM ventures, Italian Angels For Growth Horizontal > Retailer
Mebelkart.com(2012, Bangalore)
Online retail store for furniture and other home accessoriesHorizontal > Retailer
Home Improvement Superstore
(2005, Pontiac)
Online retailer of home improvement products
Horizontal > Retailer
DeclikDeco(2009, Paris)
Online retailer of furniture and decorative itemsHorizontal > Retailer
MyNest(2012, Noida)
Online store for furniture and home decor productsHorizontal > Retailer
Vielle and Frances(2011, New York City)
Luxury Furniture StoreHorizontal > Retailer
Temple & Webster(2011, Sydney)
Online store for home wares and furnitureMacquarie Group, Macdoch Ventures Horizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.158
B2C Commerce (89/101)Company Overview Business Model Total Funding
Zanui(2011, Sydney)
Australia's online home and lifestyle shopping platformNova Founders Capital, Rocket Internet Horizontal > Retailer
Made Modern(2015, London)
Online retailer of curated home decor productsHorizontal > Retailer
Livaza(2014, Jakarta)
Online store for luxury furnitureEast Ventures Horizontal > Retailer
So Into Style(2015, Wyoming)
Veteran-based furniture retailerHorizontal > Retailer
Passerini(2012, London)
Online retailer of interior design and boutique productsHorizontal > Retailer
MetStore's(2014, Jodhpur)
Online Platform for Modern FurnitureHorizontal > Retailer
Seen on Set(2015, Dublin)
Online store showcasing furniture appeared in Movies and TV showsNDRC Horizontal > Retailer
SachCoffee(2014, Ho Chi Minh City)
Online retailer of home productsHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.159
B2C Commerce (90/101)Company Overview Business Model Total Funding
M!RA(2016, Mexico City)
Online store for products in the furniture and home decor categoriesHorizontal > Retailer
Gharofy(2015, Bangalore)
Online home decor and furniture retailer providing 48 hour deliveryHorizontal > Retailer
Boriya Bistar(2015, Bangalore)
Online platform to buy basic essentials during relocationHorizontal > Retailer
Bigsqft(2015, Bangalore)
Online Store for Home Interior and Building MaterialsHorizontal > Retailer
Bonsoni(2010, London)
Online retailer of furniture and homeware in UKHorizontal > Retailer
Biva(2014, Brondby Strand)
Online retailer of home improvementsHorizontal > Retailer
Bonami(2012, Prague)
Membership based platform for unique home decor productsHorizontal > Retailer
AllModern(2006, Madrid)
Modern design home decorHorizontal > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.160
B2C Commerce (91/101)Company Overview Business Model Total Funding
Furniture SG(2010, Singapore)
Online horizontal home decor storeHorizontal > Retailer
Furnésh(2011, Boston)
Furnitures from home design magazinesHorizontal > Retailer > Content-driven
$250k
Thelongeststay(2012, London)
Content-driven commerce platform for designer furniture and home decor productsAriadne Capital
Horizontal > Retailer > Content-driven
Westwing(2011, Munich)
Online shopping club for home furniture & accessoriesFidelity Investments, Summit Partners, Point Nine Capital, Access Industries, Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management, Rocket Internet
Horizontal > Retailer > Flash Sales
$211.7M
Joss(2010, Boston)
Online private sales website for home decor and furniture productsSpark Capital, Harbourvest Partners, Battery Ventures, Great Hill Partners
Horizontal > Retailer > Flash Sales
$36M
Achica(2009, London)
Members-only luxury lifestyle storeBalderton Capital, Draper Fisher Jurvetson, dfjesprit, Target Global, dfjespirit.com, Draper Esprit, Target Global
Horizontal > Retailer > Flash Sales
$13.3M
Lovethesign(2012, Milan)
Italian design made simpleUnited Ventures
Horizontal > Retailer > Flash Sales
$5.76M
Wysada(2013, Amman)
Online private sales website for home decorSilicon Badia, Mena Venture investments, Wamda Capital
Horizontal > Retailer > Flash Sales
$5M
B2B Commerce << Go to BM List >>Commerce &
Services
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B2C Commerce (92/101)Company Overview Business Model Total Funding
Deal Décor(2011, San Francisco)
Group buying site for furniturePlug and Play Tech Center, Signia Venture Partners
Horizontal > Retailer > Flash Sales
$1.2M
Decovry(2011, Deurle)
Weekly sales of home and decoration brandsHorizontal > Retailer > Flash Sales
The Home(2012, Sydney)
Online shopping destination for premium home and lifestyle productsHorizontal > Retailer > Flash Sales
DesignDeal(2012, Delhi)
Online home decor storeHorizontal > Retailer > Flash Sales
LuxeYard(2011, Ahmedabad)
Community driven, private sale website for luxury home decor products
Horizontal > Retailer > Flash Sales
MIMUB(2012, Madrid)
Private Online Sales ClubKibo Ventures
Horizontal > Retailer > Flash Sales
Propane Taxi(2006, Washington D.c.)
Propane Tank RetailerQED Investors
Kitchen Supplies > Cooking Gas > Retailer
MightyNest(2008, Evanston)
Toxin-free home products marketplaceFireStarter Fund, Math Venture Partners
Kitchen Supplies > Kitchenware > Marketplace
$685k
B2B Commerce << Go to BM List >>Commerce &
Services
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B2C Commerce (93/101)Company Overview Business Model Total Funding
CRU by Darbie Angell(2011, Austin)
Private label retailer of dinnerwareStartupRunner Capital
Kitchen Supplies > Kitchenware > Private Label
PurpleCat(2015, Bangalore)
Online store for interior decor products and kitchenware.Kitchen Supplies > Kitchenware > Private Label
Cuticuter(2015, Gandia)
3D printed Cutlery Kitchen Supplies > Kitchenware > Private Label > 3D Printed
MaSpatule.com(2012, Paris)
MaSpatule.com is a kitchenware retailer.Kitchen Supplies > Kitchenware > Retailer
$528k
cakesmiths(2014, Mumbai)
Online retail store for buying kitchen and bakeware.Kitchen Supplies > Kitchenware > Retailer
Onestop Retail(2013, Mumbai)
Online store for home appliances and kitchenwaresKitchen Supplies > Kitchenware > Retailer
Cliqnget.com(2016, )
Online retail store to buy kitchen toolsKitchen Supplies > Kitchenware > Retailer
Dusdusan Wholesale(2015, Jakarta)
Online retail store for household productsKitchen Supplies > Kitchenware > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.163
B2C Commerce (94/101)Company Overview Business Model Total Funding
DLT Trading(1998, Marinette)
Online retailer of knives and knife accessoriesKitchen Supplies > Kitchenware > Retailer
Newglass(2015, Kanpur)
Online retail of glasswareKitchen Supplies > Kitchenware > Retailer
Smart Living Retail(2014, Bangalore)
E-commerce store for purchasing home accessoriesKitchen Supplies > Kitchenware > Retailer
Eating Tools(2012, Brooklyn)
Retailer of handmade culinary utensilsKitchen Supplies > Kitchenware > Retailer
eKitchen Ventures(2013, Salem)
Online retail store for kitchenwareKitchen Supplies > Kitchenware > Retailer
Best Morning Ever(2015, Satellite Beach)
Online retailer of Coffee MugsKitchen Supplies > Kitchenware > Retailer
Coppre(2012, Pune)
Online store selling heritage metal craftsForbes Marshall
Kitchen Supplies > Kitchenware > Retailer
Casper(2014, New York City)
Internet mattress companyNEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, Vaizra Investments, Lerer Hippeau Ventures, QueensBridge Venture Partners
Mattress > Private Label $69.7M
B2B Commerce << Go to BM List >>Commerce &
Services
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B2C Commerce (95/101)Company Overview Business Model Total Funding
Simba(2015, London)
Direct-to-consumer mattress brandJamJar Investments, The Garage Soho, SPARK Venture Management Mattress > Private Label $11.22M
Eve Sleep(2015, London)
Internet first mattress companyDN Capital, Octopus Ventures, Fabrice Grinda, FundersGuild.com Mattress > Private Label $10.02M
Leesa(2014, Virginia Beach)
Online mattress storeTitleCard Capital Mattress > Private Label $9M
Helix Sleep(2014, New York City)
Personalized internet first mattress companyWestern Technology Investment, Great Oaks Venture Capital, Simon Venture Group
Mattress > Private Label $8.2M
Tediber(2015, Paris)
Direct-to-consumer mattress company360 Capital Partners Mattress > Private Label $1.99M
8HSleep(2015, Chengdu)
Private label mattress developerJD.Com, Shunwei Mattress > Private Label $1.5M
Level Sleep(2015, Sonoma)
Manufacturer of mattress and other bedding-related productsCaymus Capital Mattress > Private Label $1M
Luuna(2015, Mexico City)
Direct-to-consumer mattress brandNazca, Mountain Partners, mountainnazca.com Mattress > Private Label $798.81k
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.165
B2C Commerce (96/101)Company Overview Business Model Total Funding
Yogabed(2015, Charlotte)
Direct-to-Consumer Mattress CompanyMattress > Private Label $349.5k
Sundayrest(2015, Bangalore)
Internet-first private label mattressesMattress > Private Label $300k
Wispere(2015, Bristol)
Online Mattress In a Box CompanyMattress > Private Label $283.63k
The Dream Bed(2015, Boston)
Online mattress brand by Mattress FirmMattress > Private Label
One Bed(2015, Bulimba)
Internet first mattress startup in AustraliaMattress > Private Label
Naptress(2015, Pune)
Internet-first mattress brandMattress > Private Label
GhostBed(2015, Arizona City)
Mattress by Nature's SleepMattress > Private Label
Sleeping Duck(2014, Melbourne)
Online Australian designed mattressesMattress > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.166
B2C Commerce (97/101)Company Overview Business Model Total Funding
WinkBeds(2015, New York City)
Internet first mattress companyMattress > Private Label
SMARTYBED(2015, Edmond)
Online mattress retailerMattress > Private Label
WakeFit(2007, Bangalore)
Online retailer for specialty orthopedic mattressesMattress > Private Label
Jazvin(2015, Woodridge)
Direct-to-consumer mattress companyMattress > Private Label
Hibr(2014, Greenville)
Direct to consumer mattress brandMattress > Private Label
Greywing(2015, Melbourne)
Mattresses' brandAirtree Mattress > Private Label
Novosbed Memory Foam(2009, Long Beach)
Internet first mattress companyMattress > Private Label
Tuft & Needle(2012, Tempe)
Boutique-quality mattress sold onlineMattress > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.167
B2C Commerce (98/101)Company Overview Business Model Total Funding
Hyde & Sleep(2016, London)
Online private label brand for mattressesMattress > Private Label
Ozmattress(2012, Melbourne)
Internet first mattress store of AustraliaMattress > Private Label
Layla Sleep(2015, Fremont)
Upcoming internet first mattress brandMattress > Private Label
Aviya Mattress(2015, Cleveland)
Online mattress by Traditional manufacturers (White Dove)Mattress > Private Label
Endy Sleep(2014, )
Internet first mattress brand based out of TorontoMattress > Private Label
Crave Mattress(2015, High Point)
Family owned mattress company that shifted onlineMattress > Private Label
On Purple(2015, Alpine)
Direct to consumer mattress companyMattress > Private Label
Luxi(2015, Los Angeles)
Online retailer and manufacturer of direct to consumer mattress brandMattress > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.168
B2C Commerce (99/101)Company Overview Business Model Total Funding
Loom and Leaf(2015, Austin)
Premium Luxury Memory Foam MattressesMattress > Private Label
Dromma Bed(2015, Greensboro)
Online mattress company with customizing optionsMattress > Private Label
Cuddle Mattress(2012, Vancouver)
Mattress with slats for better sleepMattress > Private Label
SleepArt(2008, Fullerton)
Mattress CompanyMattress > Private Label
Saatva(2010, Westport)
Luxury mattresses onlineMattress > Private Label
Sleep6(2016, Chicago)
Internet first mattress brand in ChicagoMattress > Private Label
ideo(2015, Pietermaritzburg)
South African internet first mattress companyMattress > Private Label
Nezt(2015, Mexico City)
Internet first mattress companyMattress > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.169
B2C Commerce (100/101)Company Overview Business Model Total Funding
Koala Mattress(2015, Sydney)
Internet first mattress brandMattress > Private Label
Bear Mattress(2014, Hoboken)
Internet first mattress companyMattress > Private Label
Lull(2015, Santa Barbara)
Direct to consumer mattress companyMattress > Private Label
Zen Bedding(2016, Salt Lake City)
Online luxury mattress shopMattress > Private Label
Loblolly(2016, Atlanta)
Atlanta based online mattress companyMattress > Private Label
Luma Sleep(2015, Milledgeville)
Internet first customizable mattress providerMattress > Private Label
Cocoon by Sealy(2016, Trinity)
Internet first mattress brand of SealyMattress > Private Label
Iliving(2011, Guangdong)
Private label mattressesMattress > Private Label
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.170
B2C Commerce (101/101)Company Overview Business Model Total Funding
Sleepleader(2013, Shanghai)
Internet first mattress companyMattress > Private Label
Sweet Slumber(2016, Blackburn)
Online Retailer of British Made Beds & MattressesMattress > Retailer
MattressBox(2013, Chennai)
Online Store for Mattresses and other Sleeping ProductsMattress > Retailer
FurniSing(2016, Singapore)
Online retailer of mattressesMattress > Retailer
Fabmart(2011, Bangalore)
Online Curated Sleep ProductsMattress > Retailer
BettenRiese(2013, Berlin)
Online shop for mattresses and other bedding productsAstutia Ventures Mattress > Retailer
B2B Commerce << Go to BM List >>Commerce &
Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.171
Commerce & Services (1/3)Company Overview Business Model Total Funding
To8to(2008, Shenzhen)
Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China Commerce & Services $216.48M
Houzz(2009, Palo Alto)
Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures
Commerce & Services $213.6M
Qijia(2005, Shanghai)
Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments
Commerce & Services $172M
What A Nice Place(2012, Lille)
Online content-driven commerce platformFinovam Commerce & Services $899.98k
Zimply(2014, Delhi)
Online content driven interior designer and furniture marketplaceMatrix Partners India Commerce & Services $510k
InMyRoom(2012, Moscow)
Ideas, Products & Professional at one placeCommerce & Services $500k
Modenus(2009, Winter Springs)
Online collection of products and design portfoliosCommerce & Services $450k
Decorati(2006, San Francisco)
Online marketplace and community for interior decorators and consumers Commerce & Services $400k
B2C Commerce << Go to BM List >>Community
Platform
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.172
Commerce & Services (2/3)Company Overview Business Model Total Funding
Bedbathmore(2012, Mumbai)
Online retail store that focusses on home decor, bed&bath products and other furnishingsKinnevik AB, Rocket Internet, Blume Ventures
Commerce & Services
Ahometo(2012, Ho Chi Minh City)
Online marketplace for interior and decoration productsCommerce & Services
SpaceIO(2013, Princeton)
Online community platform for home improvement service providers, vendors, and homeowners Commerce & Services
iDecore(2012, Mexico)
Online platform for interior designing communityCommerce & Services
iDecorate(2013, Hong Kong)
Online retailer and interior design service provider for homesCommerce & Services
Remodelista(2007, San Francisco)
Sourcebook for Considered LivingCommerce & Services
Habitat(2011, Kuala Lumpur)
Houzz for SEACommerce & Services
DesignBook(2012, Ballitoville)
Content driven home design and furnishing portalCommerce & Services
B2C Commerce << Go to BM List >>Community
Platform
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.173
Commerce & Services (3/3)Company Overview Business Model Total Funding
TheBigPlans Home(2014, Singapore)
Online platform for home decor ideas and quotesCommerce & Services
Swachhistan(2015, Bikaner)
Content-based platform focusing on home improvement and interior designing Commerce & Services
B2C Commerce << Go to BM List >>Community
Platform
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.174
Community PlatformCompany Overview Business Model Total Funding
Architonic(2003, Zurich)
Research tool for architecture/design of home furnishingsCommunity Platform $70.26k
Greenseed(2015, London)
Social gardening app for the communityUCL Entrepreneurs Community Platform
Kabuni(2013, Vancouver)
Online community for interior designers, manufacturers, and homeowners Community Platform
TheCreatorME(2010, Beijing)
Design Social-commerce PlatformOrigo Partners Crowdsourced Design $400k
Furnit-U(2013, Madrid)
Collaborative platformCrowdsourced Design
Mirens(2013, Toronto)
Crowdsourced design platfrom of furnituresCrowdsourced Design
Decorator(2015, Seattle)
App based platform to crowdsource interior designCrowdsourced Design
Galatea Casa(2011, Valinhos)
Online community based furniture manufacturing shopCrowdsourced Design
Commerce &
Services<< Go to BM List >> Enabler
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.175
Enabler (1/11)Company Overview Business Model Total Funding
New Avenue(2009, Emeryville)
Marketplace and SaaS collaboration platform for Community BuildersEnabler $726k
Icovia(2006, Boston)
Online interior design software and floor plannersBorealis Ventures Enabler
Storanza(2013, Etterbeek)
Webplatform for interiorEnabler
Project Decor(2011, New York City)
Home furnishings' marketplace for DIY usersLaunchCapital Moodboards $6.6M
Stylyze(2012, Seattle)
Platform that recommends coordinated looks for home decorMoodboards $890k
fabrooms(2013, Munich)
Interior decorating platform and furniture marketplaceMoodboards $100k
80 Degrees West(2009, Pittsburgh)
Platform for DIY customers to organize their designs and ideasAlphaLab Moodboards $25k
Qreativstudio(2012, San Francisco)
[Deadpooled] Technology company making products for Interior Designers Moodboards $15k
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.176
Enabler (2/11)Company Overview Business Model Total Funding
bluGloss(2013, Palo Alto)
Pinterest of home decor products with guidanceMoodboards
Neybers(2012, Stockholm)
DIY Interior Designing platformStoaf Moodboards
AbodeBy(2015, London)
Design Tool for HomeownersMoodboards
Faino Decor(2015, Jacksonville)
An iPad app for professional decorators, beginners, and creative peopleMoodboards
Musey(2013, San Francisco)
Mobile app for interior design inspiration and toolsBirchmere Ventures Moodboards
Olioboard(2010, Vancouver)
Content & retail meta-search platformMoodboards
Garden Mate(2011, Liszki)
Gardening ApplicationPolska Agencja Rozwoju Przedsiebiorczosci Moodboards
DraftingSPACE(2013, Kitchener)
Home Improvements Design toolMoodboards
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.177
Enabler (3/11)Company Overview Business Model Total Funding
Designer Pages(2007, New York City)
Product Management suite for architects and designersProduct Management Tool $350k
Amber Engine(2015, Detroit)
Cloud Solution for the Home Furnishings IndustryProduct Management Tool
Kujiale(2014, Hangzhou)
Tech-driven online platform to design sketches and get related servicesGGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China, Linear Venture, Yunqi Partners
Product Management Tool > Furniture Designing
$11.57M
Opendesk(2013, London)
Open source platform for furniture makingWayra, Innovate UK
Product Management Tool > Furniture Designing
$584.12k
Modeo Systems(2015, Jounieh)
Customized modern furniture buying site with an AR appStartup Sauna
Product Management Tool > Furniture Designing
Tylko(2015, Warsaw)
Customized furnitureAxel Springer Plug and Play Accelerator, Paua Ventures
Product Management Tool > Furniture Designing
Zhaidou(2014, Shenzhen)
Content and DIY platform for Home improvementsZhongcheng capital
Product Management Tool > Furniture Designing
Modelo(2014, Cambridge)
Project Management tool for architects and designersZhenFund Project Management Tool $1M
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.178
Enabler (4/11)Company Overview Business Model Total Funding
Mydoma Studio(2014, Ottawa)
Project management tool for interior designersCapital Angels, Wesley Clover Project Management Tool $275k
Bricks(2013, Paris)
Open source collaborative architecture platformProject Management Tool
247PRO(2005, Burlingame)
Project management tool for professional contractorsProject Management Tool
Design Buggy(2007, New York City)
Online project management tool for home remodelersNew York Angels Project Management Tool
HomeDiary(2015, Sammamish)
Tool for homeowners to visualize their home and track improvement activitiesSecond Century Ventures
Project Management Tool
Kammit(2011, Boston)
Software solution for DIY homeowners and ContractorsProject Management Tool
RENOMii(2012, Canada)
SaaS platform to manage home renovation projectsCommunitech Project Management Tool
OpenRoost(2014, Chandler)
SaaS solution for contractor and homeowner engagementProject Management Tool
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.179
Enabler (5/11)Company Overview Business Model Total Funding
Ivy(2016, San Francisco)
Cloud-based business management tool for interior designersNFX Guild Project Management Tool
fasterbids(2014, Bellingham)
Platform for quoting home improvement products9Mile Labs Project Management Tool
Blueport(2009, Boston)
The omnichannel solution for furnitureStorefront
Rooomy(2009, San Jose)
Virtual staging solutions to real estate and retail industry.Visualization Tool > 3D Rendering
$13M
Outward, Inc.(2012, San Jose)
Product visualization softwareMerus Capital
Visualization Tool > 3D Rendering
$11.51M
Modsy(2015, San Francisco)
Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures
Visualization Tool > 3D Rendering
$10.75M
iStaging(2014, Taipei)
Technology driven interior decorationWI Harper Group, Taya Venture Capital
Visualization Tool > 3D Rendering
$5M
3dxia(2010, Nanjing)
Online portal for home improvement design 3D modelsVisualization Tool > 3D Rendering
$2M
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.180
Enabler (6/11)Company Overview Business Model Total Funding
VividWorks(2006, Oulu)
Online 3D design-to-purchase SaaS platform solutionsFinnvera, Nurmiranta, Vendep
Visualization Tool > 3D Rendering
$1.67M
Cylindo(2010, Copenhagen)
Furniture visualization software for commerceVoiVoda, Commerce Ventures, Scale Capital, Litecap
Visualization Tool > 3D Rendering
$1M
Snapkin(2013, Montpellier)
3D measurement and floorplan toolVisualization Tool > 3D Rendering
$ 318k
NConnex(2012, San Francisco)
Uses AR to help consumer buy furnitureMicrosoft Ventures, Techstars
Visualization Tool > 3D Rendering
$20K
Mydecolab(2013, Hong Kong)
Fitting room for home decorationVisualization Tool > 3D Rendering
Roomored(2014, New York City)
Platform to connect consumers & designers with furniture brands.Visualization Tool > 3D Rendering
Homestyler(2014, San Rafael)
3D product models, community & serviceVisualization Tool > 3D Rendering
DigitalBridge(2012, Manchester)
Computer vision and data learning company for home decorEpiphany Capital, JLAB
Visualization Tool > 3D Rendering
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.181
Enabler (7/11)Company Overview Business Model Total Funding
GharPlanner(2013, Delhi)
Online platform for architectural and interior design services.Visualization Tool > 3D Rendering
CmyCasa(2008, Yokneam Illit)
3D visualization services for furniture and home appliancesNaiot Venture Accelerator
Visualization Tool > 3D Rendering
Mooble(2013, Caxias Do Sul)
Online platform to build designs and buy productsVisualization Tool > 3D Rendering
Vega(2015, San Jose)
3D rendering tool for online furniture retailersVisualization Tool > 3D Rendering
Imaginary Spaces(2014, Montreal East)
Furniture buying experience with 3D visualizationVisualization Tool > 3D Rendering
Decora.do(2012, Florianopolis)
B2B design solution companyVisualization Tool > 3D Rendering
Roomstyler(2013, Rotterdam)
Interior Design PlatformVisualization Tool > 3D Rendering
FurnishUp(2014, New York City)
Home Decor in 3DVisualization Tool > 3D Rendering
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.182
Enabler (8/11)Company Overview Business Model Total Funding
Habitat(2015, Borgomanero)
Application to virtually test a product before purchasingVisualization Tool > 3D Rendering
Mii Casa(2015, Kitchener)
Home decor visualization softwareGTAN
Visualization Tool > 3D Rendering
Homplex(2010, Warsaw)
Innovation for Interior Design and Real Estate DevelopersVisualization Tool > 3D Rendering
Casa Designer(2014, Montreuil)
3D mobile app to design homesVisualization Tool > 3D Rendering
iCanDesign(2013, )
Mobile app for 3D visualisation of the interior designVisualization Tool > 3D Rendering
Roomtodo(2010, Kyiv)
Online 3D visualization software to plan, design and decorate roomsVisualization Tool > 3D Rendering
Augmented Pixels(2010, Palo Alto)
Augmented reality base indoor navigation solutions for robots & dronesThe Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator
Visualization Tool > Augmented Reality
$2.5M
Sayduck(2012, Helsinki)
Augmented reality for retailSeedcamp, Incubasia Ventures, Arteel Ventures
Visualization Tool > Augmented Reality
$1.43M
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.183
Enabler (9/11)Company Overview Business Model Total Funding
Sensopia(2010, Montreal)
AR for Home DecorPartech Ventures, Tekton Ventures
Visualization Tool > Augmented Reality
$1.2M
Fingo(2012, Palo Alto)
Augmented reality for home furniture buying on iPadInternet Initiatives Development Fund
Visualization Tool > Augmented Reality
$250k
Pair(2012, Washington)
AR iOS app for furniture placement500 Startups, Hivers and Strivers, Woodside O'Brien
Visualization Tool > Augmented Reality
$250k
Miaozaimai(2015, Shanghai)
Augmented reality application for virtual furnitureRongyin Yangtze River PE Fund
Visualization Tool > Augmented Reality
Vysly(2015, Pune)
Upcoming home furnishing store with augmented reality featureVisualization Tool > Augmented Reality
FurniMagic(2015, Toronto)
Augmented Reality Platform to build eCommerce Furniture StoreVisualization Tool > Augmented Reality
Decolabs(2012, Antwerp)
AR based interior design visualization toolVisualization Tool > Augmented Reality
MockUp Studio(2016, Darmstadt)
Mobile app-based interior designingVisualization Tool > Augmented Reality
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.184
Enabler (10/11)Company Overview Business Model Total Funding
SnapShop(2009, Alexandria)
AR app for furniture placementVisualization Tool > Augmented Reality
Funterior(2014, Bangalore)
Augmented reality mobile app to get look and feel of furnitureVisualization Tool > Augmented Reality
Realise(2014, Pune)
Mobile-based augmented reality solution for retailersVisualization Tool > Augmented Reality
Adornably(2012, Los Angeles)
Personalized furnishing with iPad AR appVisualization Tool > Augmented Reality
Furnish(2012, Irvine)
AR Furniture Shopping appVisualization Tool > Augmented Reality
FITTZY(2014, San Francisco)
AR for furnitureVisualization Tool > Augmented Reality
Augmented Furniture(2011, Barcelona)
AR app for home furnishingVisualization Tool > Augmented Reality
Meiwu365(2015, Beijing)
VR-based online home improvement servicesWise Wells
Visualization Tool > Virtual Reality
$2.74M
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.185
Enabler (11/11)Company Overview Business Model Total Funding
ROOMLE(2014, Linz)
Marketplace for planning and furnishingAws Grunderfonds, Michael Grabner Media
Visualization Tool > Virtual Reality
$1.3M
HouseVR(2015, Beijing)
VR based interior decoration and designer platformTsing Ventures
Visualization Tool > Virtual Reality
$750K
Jemun(2016, Chengdu)
Online platform providing VR models for homes.Visualization Tool > Virtual Reality
$450k
Yunyunju(2015, Wuhan)
VR service provider for home improvementsVisualization Tool > Virtual Reality
$150K
Community
Platform<< Go to BM List >> Rental
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.186
Rental (1/4)Company Overview Business Model Total Funding
Furlenco(2011, Bangalore)
Online furniture rental platformHDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures
Rental $21M
RentoMojo(2014, Bangalore)
Onine portal to rent furnitureAccel Partners, IDG Ventures India Rental $7M
GuaRented(2015, Bangalore)
Online service provider for rental productsKstart Rental $500k
City Furnish(2015, Delhi)
Online platform offering furniture for rentBrand Capital Rental $300k
Rentickle(2015, Gurgaon)
Online portal for renting primarily furniture and home appliancesRental $250k
FlatFurnish(2015, Gurgaon)
Online platform to rent home necessitiesRental
Live Comfortably(2015, Noida)
Online platform to rent household itemsRental
Voko(2016, Gurgaon)
Online furniture and home appliance rentalsRental
Enabler << Go to BM List >> Second-hand
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.187
Rental (2/4)Company Overview Business Model Total Funding
PayRentz(2015, Chennai)
Online platform to book home appliances and furniture on rentRental
Singapore Furniture Rental(2013, Singapore)
Online rental portal for furnitureRental
FreQuip(2015, Gurgaon)
Online rental site for home furnishingsRental
YoRentals(2015, Gurgaon)
Online furniture rental serviceRental
Chair Rental Direct(2011, Murray)
Furniture rentalRental
NeoSquat(2013, Paris)
Furniture Renting CompanyRental
CutKorners(2015, Bangalore)
Online platform to rent home appliancesRental
MyRentPoint(2016, Delhi)
Upcoming Online rentals provider of household appliances and products Rental
Enabler << Go to BM List >> Second-hand
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.188
Rental (3/4)Company Overview Business Model Total Funding
Mesh(2015, Bangalore)
Online rentals platform for home appliances and furnitureRental
RentalWindow(2015, Bangalore)
Online portal to rent furniture and home appliancesRental
FurnIt(2015, Maastricht)
Furniture on leaseRental
Ezrent(2016, Sao Paulo)
Online platform to rent furnitureRental
IrocoDesign(2011, Hong Kong)
Luxury furniture rental serviceRental
Fullbox(2012, Zapopan)
Furniture rental company in Mexico500 Mexico City Rental
Furnishare(2014, New York City)
Curated designer pieces on rentRental
Permarent(2015, Gurgaon)
Online furniture and electronics rentals platformRental
Enabler << Go to BM List >> Second-hand
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.189
Rental (4/4)Company Overview Business Model Total Funding
Fabrento(2016, Delhi)
On demand furniture rental platformRental
Patina(2012, Brooklyn)
Vintage and Handmade Furniture rental companyRental
Qozify(2015, Bangalore)
Online furniture rental companyRental
Dozen Life(2014, Delhi)
Online furniture rental platformRental
Just On Rent(2015, Pune)
Online furniture rental marketplaceRental
Enabler << Go to BM List >> Second-hand
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.190
Second-hand (1/5)Company Overview Business Model Total Funding
Loveseat(2014, San Diego)
Refurbisher of pre-owned furnitureMaiden Lane Furniture $50k
Sofify(2016, Delhi)
Mobile-first marketplace to buy and sell pre-owned furnitureFurniture
Move Loot(2013, San Francisco)
Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup
Furniture > Commission-based Marketplace
$21.24M
SecondHome(2015, Los Angeles)
P2P Second Hand Furniture MarketplaceFurniture > Commission-based Marketplace
Get my Couch(2015, Gurgaon)
Online second hand marketplace for home furnishingsFurniture > Commission-based Marketplace
Remedyy(2016, Houston)
[Stealth mode] Online shop to buy/sell pre-owned furnitureFurniture > Commission-based Marketplace
Yoozzed(2015, England)
Online P2P marketplace for second-hand furnitureFurniture > Commission-based Marketplace
Rental << Go to BM List >> Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.191
Second-hand (2/5)Company Overview Business Model Total Funding
Zefo(2015, Bangalore)
Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext Furniture > Consignment $6.8M
FabX(2015, Mumbai)
Refurbished furniture retailerFurniture > Consignment
Gallery Democratic(2015, Paris)
Buying and Selling of high-end furnitureFurniture > Consignment
Thrifted(2015, London)
Furniture Recommerce ServiceFurniture > Consignment
Used Design(2007, Gottingen)
Online store selling used high-class furnitureHorizontal
Chairish(2013, San Francisco)
Used Furniture MarketplaceO'Reilly AlphaTech Ventures, Azure Capital Partners
Horizontal > Commission-based Marketplace
$7.2M
Selency (formerly known as Brocante Lab)(2014, Paris)
Community platform for used furnitureAccel Partners, Kima Ventures Horizontal > Commission-
based Marketplace$3.3M
AptDeco(2013, New York City)
P2P Pre-owned Furniture MarketplaceY Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures
Horizontal > Commission-based Marketplace
$2.52M
Rental << Go to BM List >> Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.192
Second-hand (3/5)Company Overview Business Model Total Funding
Upfurb(2015, Bangalore)
Online pre-owned furniture marketplaceHorizontal > Commission-based Marketplace
Dibind(2016, Boston)
P2P Marketplace for pre-owned furnitureHorizontal > Commission-based Marketplace
Deconet(2011, Stockholm)
Deconet is a buying and selling platform for vintage modern designHorizontal > Commission-based Marketplace
Furnex(2015, Toronto)
Online used furniture marketplaceHorizontal > Commission-based Marketplace
Furnishio(2015, Hyderabad)
Mobile first marketplace for refurbished, second hand furnitureHorizontal > Commission-based Marketplace
Vintiqa(2015, London)
Online community for second hand furnitureHorizontal > Commission-based Marketplace
Layer Home(2015, London)
Online platform for pre-loved and antique furnitureHorizontal > Commission-based Marketplace
Vinterior(2015, London)
Online marketplace of curated luxury furnitureSeedcamp
Horizontal > Commission-based Marketplace
Rental << Go to BM List >> Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.193
Second-hand (4/5)Company Overview Business Model Total Funding
Good Morning Design(2015, Luxembourg)
Online platform to buy and sell designer furnitureHorizontal > Commission-based Marketplace
Kesetodo(2014, San Francisco)
Mobile application to declutter household stuffHorizontal > Commission-based Marketplace
Previously Owned by a Gay Man
(2013, Oakland)
Marketplace for new and previously owned home furnishingsHorizontal > Commission-based Marketplace
ReFlaunt(2015, Bangalore)
Mobile marketplace to buy used furniture from trustworthy sellersHorizontal > Commission-based Marketplace
Viyet(2012, New York City)
Online Marketplace for Luxury Pre-owned Furniture and AccessoriesWestern Technology Investment, Female Founders Fund, Compound Horizontal > Consignment $5.57M
MidMod Decor(2014, Philadelphia)
Curated Selections of Mid-Century Modern Furniture and DecorHorizontal > Consignment
Boutique Marcabroc(2015, Quebec City)
Second Hand Furniture Flea MarketHorizontal > Consignment
Remarcados(2012, Rio De Janeiro)
Online furniture shop selling refurbished productsHorizontal > Consignment
Rental << Go to BM List >> Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.194
Second-hand (5/5)Company Overview Business Model Total Funding
Couchelo(2014, Singapore)
Online consignment marketplaceHorizontal > Consignment
MarketSquare(2015, Chicago)
Buying & selling home furnishings & decor, made simple.Horizontal > Consignment
De Casa Pra Casa(2014, Sao Paulo)
Online shop for used furniture in BrazilHorizontal > Consignment
Shuttle Stuff(2014, St. Louis)
Saint Louis' online marketplace to buy and sell furnitureHorizontal > Consignment
Rental << Go to BM List >> Services
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.195
Services (1/35)Company Overview Business Model Total Funding
Renoviso(2014, North Andover)
Ecommerce for home renovation projectsBessemer Venture Partners, RRE Ventures, Next View Ventures, Maiden Lane, MetaProp NYC, NextGen Angels, BOSS
Flooring > In-house $4.9M
Youzhu(2013, Qingdao)
Online platform for home improvementsYihua Group Horizontal $15M
Optireno(2010, Lyon)
Contractor for property renovation and other servicesAster Capital Horizontal $1.32M
Montainer Homes(2013, Missoula)
Designs homes with recycled shipping containers500 Startups Horizontal
Zhuangxiaomi(2015, Beijing)
Online platform for home decoration servicesShunwei Horizontal
Porch(2012, Seattle)
Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital
Horizontal > Listing Platform $100M
BestContractors(2005, Denver)
Online Home Improvement DirectoryGreenhill, Silicon Alley Venture Partners Horizontal > Listing Platform $3.45M
Fazland(2011, Startup)
Quotes comparison website for home servicesRedSeed Ventures, ZernikeMeta Ventures Horizontal > Listing Platform $1.8M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.196
Services (2/35)Company Overview Business Model Total Funding
HomeStars(2006, Toronto)
Home improvement services listings and reviewsHorizontal > Listing Platform $1.3M
BuildnLive(2015, Gurgaon)
Online listing platform for home decor, furnishing and hardware.Horizontal > Listing Platform
Pick2Build(2013, Delhi)
Online Construction Services And Products ListingsHorizontal > Listing Platform
Civil247(2015, Hyderabad)
Classifieds and listing platform for service providers in the construction sector Horizontal > Listing Platform
ImproveNet(1996, Palo Alto)
Online home improvement servicesHorizontal > Listing Platform
Contractors.com(2014, Vancouver)
Online contractor directoryHorizontal > Listing Platform
Yabeen(2012, Kottayam)
Home improvement services discovery platformHorizontal > Listing Platform
FilterLADY(2015, Bhopal)
Online listing platform for construction material suppliers and service providers Horizontal > Listing Platform
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.197
Services (3/35)Company Overview Business Model Total Funding
Kasadore(2015, Mumbai)
Marketplace for construction and renovation needsSeedx Horizontal > Listing Platform
Tagnx(2016, Kochi)
Listings platform for structure interiors and exteriors service providersHorizontal > Listing Platform
CivilFloor(2015, Bangalore)
Listing platform for vendors in construction sectorHorizontal > Listing Platform
Furnish FLoor(2015, Bangalore)
Online retail platform for construction material and home servicesHorizontal > Listing Platform
51Jiabo(2009, Tianjin)
Online platform for home improvementPing An Ventures Horizontal > Listing Platform
TownShops(2015, Chennai)
Online portal to book home improvement servicesHorizontal > Listing Platform
BuildBlockz(2015, Guwahati)
Online listings of builders, contractors, architects and interior designersHorizontal > Listing Platform
Balkonie(2015, Jakarta)
Good content and service professionals platformHorizontal > Listing Platform
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.198
Services (4/35)Company Overview Business Model Total Funding
Homeyou(2014, Kirkland)
Bringing together homeowners with reliable local contractorsHorizontal > Listing Platform
Decor Listings(2013, Mumbai)
Listing platform for home improvement servicesHorizontal > Listing Platform
Duocai360(2013, Beijing)
O2O home improvement services companySinovation Ventures Horizontal > Marketplace $35.6M
IKongJian(2014, Beijing)
O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment Horizontal > Marketplace $30.6M
Pro(2013, Seattle)
Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners
Horizontal > Marketplace $17.5M
Hipages Group(2004, Sydney)
Lead GenerationKestrel Capital, Australian Ethical, KTMCapital, Right Click Capital, Ellerston Capital
Horizontal > Marketplace $10.18M
Mei Jia Bang Technology(2014, Xiamen)
Marketplace for home renovation / improvement servicesTencent, Tiantu Capital, Lang Ma Feng the VC, Shenzhen Oriental Fortune Capital Management
Horizontal > Marketplace $9.6M
Sweeten(2011, New York City)
Online closed marketplace platform for home improvement servicesGreat Oaks Venture Capital, Gotham Gal, Navitas Capital Horizontal > Marketplace $8.63M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.199
Services (5/35)Company Overview Business Model Total Funding
Pro Referral(2008, Foster City)
Online closed marketplace of local service providersHorizontal > Marketplace $7.4M
Plentific(2013, London)
Platform connecting home buyers & owners to agents & home professionalsPiLabs
Horizontal > Marketplace $4.26M
Smart Reno(2012, Quebec City)
Online marketplace for home repairs/improvement servicesBDC Capital, SDEVM (CLD), Anges Quebec Capital Horizontal > Marketplace $2.64M
Dowell(2015, Beijing)
On demand interior designer servicesQF Capital Horizontal > Marketplace $1.5M
PaperToStone(2016, Bangalore)
Online marketplace for architects, designers and contractorsGrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels Horizontal > Marketplace $1M
Habitissimo(2009, Barcelona)
Online marketplace for home improvement servicesHorizontal > Marketplace $880k
Gj Home(2015, Guangzhou)
LBS based online marketplace for home renovationHorizontal > Marketplace $870K
HouseFix(2010, King Of Prussia)
Dead : Online marketplace connecting homeowners with home improvement contractors Horizontal > Marketplace $150k
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.200
Services (6/35)Company Overview Business Model Total Funding
GruntWorks(2011, Oregon)
Personal Concierge for Home ServicesHorizontal > Marketplace $60k
HouZone(2015, Hyderabad)
Online platform to buy floor, home, and interior designs plansHorizontal > Marketplace
ALL Cost(2010, Gurgaon)
Online marketplace for building & construction profesionalsHorizontal > Marketplace
Homergize(2015, Bangalore)
Online marketplace for design, decoration and renovation professionalsHorizontal > Marketplace
Urakkamaailma(2011, Helsinki)
Contractor and consumer marketplaceHorizontal > Marketplace
Joist(2013, San Francisco)
Online platform providing end-to-end home renovation servicesCiti, Mantella Horizontal > Marketplace
Cohisco(2014, Wakefield)
Construction and Home Improvement Security CompanyHorizontal > Marketplace
iDecorama(2016, Delhi)
Marketplace platform for home renovation servicesHorizontal > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.201
Services (7/35)Company Overview Business Model Total Funding
Happier House(2015, Are)
Online marketplace for home repairing servicesHorizontal > Marketplace
Level.Works(2014, New York City)
Marketplace for home improvement servicesHorizontal > Marketplace
Total Home(2014, Calgary)
Home renovation providerHorizontal > Marketplace
Renovate Simply(2013, Austin)
Online budgets, contracts, and much more to simplify home renovationCTAN, Digitech Venture Capital Fund Horizontal > Marketplace
myHabitat(2016, Lugano)
Online platform connecting homeowners with home professionalsHorizontal > Marketplace
Kijenga(2012, Saskatoon)
Amalgamation of Trip Advisor, Kijiji and Facebook in the home improvements market Horizontal > Marketplace
ContractorBhai(2011, Mumbai)
Online platform to get verified home repair and renovation contractorsHorizontal > Marketplace
tuandco(2013, Barcelona)
Spanish Home Improvement platformHorizontal > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.202
Services (8/35)Company Overview Business Model Total Funding
Home One(2005, Lancaster)
Home Repair and Medium sized Home Improvements ServiceHorizontal > Marketplace
LifKart(2015, Bangalore)
Online marketplace for small-scale turnkey construction services, home improvement services, value-added services Horizontal > Marketplace
Mighty Holdings(2015, Pittsburgh)
Closed marketplace for home improvementsHorizontal > Marketplace
Travauxlib(2014, Paris)
Home renovation booking platformHorizontal > Marketplace
Home Setting(, Barcelona)
Collaborative platformSeedRocket Horizontal > Marketplace
Ghar Banao(2016, Silchar)
Online platform that connects architects, interior designers with customers Horizontal > Marketplace
LetsMakeHome(2016, Jaipur)
Online end-to-end service provider for home construction, design and renovation Horizontal > Marketplace
Home Improvement Leads(2005, Austin)
Online lead generation websiteHorizontal > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.203
Services (9/35)Company Overview Business Model Total Funding
HomeAdvisor(1998, Lakewood)
Marketplace for home improvement professionalsHorizontal > Marketplace
Renovar(2016, Auckland)
Online platform for home renovation servicesHorizontal > Marketplace
Diyful(2013, Nicosia)
DIY Home Improvement Project guideHorizontal > Marketplace
Renowala(2014, Hyderabad)
Upcoming online home services marketplaceHorizontal > Marketplace
BuildingBlox(2015, Delhi)
Online closed marketplace for renovation servicesHorizontal > Marketplace
Xiuge360(2015, Tianjin)
Online platform offering home servicesHorizontal > Marketplace
Stuck(2015, Delhi)
Online platform that connects vendors, architects and interior designers with home owners Horizontal > Marketplace
Kukun(2014, Menlo Park)
Online marketplace for home improvement servicesHorizontal > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.204
Services (10/35)Company Overview Business Model Total Funding
mSupply(2015, Bangalore)
Online marketplace for construction material, hardware products and servicesArtiman Ventures
Horizontal > Marketplace
Protractr(2014, Toronto)
Online marketplace for booking of home renovation professionalsHorizontal > Marketplace
Intruo(2014, Bangalore)
Online marketplace platform to search and book for interior designers and carpenters Horizontal > Marketplace
Woyoujiala(2014, Beijing)
Online platform for booking home improvement servicesHorizontal > Marketplace
Rated People(2005, London)
Online reverse auction platform for home improvement services in UKWestern Technology Investment, Frog Capital, Oakley Capital Horizontal > Reverse Auction $14.5M
BuildZoom(2011, San Francisco)
Marketplace to hire contractors for home remodellingY Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, Goldcrest Investments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures
Horizontal > Reverse Auction $14.2M
ServiceWhale(2013, Philadelphia)
Marketplace for home repair professionalsHorizontal > Reverse Auction $1M
TuManitas(2009, Barcelona)
Comparison estimates for renovations.Horizontal > Reverse Auction $363.83k
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.205
Services (11/35)Company Overview Business Model Total Funding
MaistorPlus(2012, Sofia)
Online marketplace for booking of home improvement servicesEleven Accelerator Venture Fund Horizontal > Reverse Auction $105k
Outroop(2011, Mclean)
Marketplace for home improvements servicesHorizontal > Reverse Auction $25k
Bid That Project(2015, North Miami Beach)
Online platform to find contractors (Private Beta stage)Horizontal > Reverse Auction
MAJORENO(2013, Mississauga)
Marketplace for home improvement servicesHorizontal > Reverse Auction
Contradesk(2013, Toronto)
A marketplace of labour for home improvement and repairHorizontal > Reverse Auction
Bestimators(2014, Philadelphia)
Online marketplace for home improvements servicesDreamit Ventures Horizontal > Reverse Auction
Vidbid(2014, Toronto)
Reverse bidding in home renovation projects with the help of videosHorizontal > Reverse Auction
Fouinard(2014, Paris)
Marketplace for home service professionals.Horizontal > Reverse Auction
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.206
Services (12/35)Company Overview Business Model Total Funding
Easy Job Quote(2011, Victoria)
Auction style marketplace where contractors bid for home projectsHorizontal > Reverse Auction
Go Smith(2012, Sunnyvale)
App and online based marketplace for home Improvement services500 Startups, Kima Ventures, Great Oaks Venture Capital, Structure Capital
Horizontal > Reverse Auction
SG Quotes(, Singapore)
Platform to connect homeowners to architectsInterior Design
Deufs(2015, Bandung)
Marketplace for interior plans and architectureInterior Design
Ray Norris Design(2012, Arlington)
A bespoke interior design consulting firm specializing in a concierge-level of service Interior Design
Look Nook(2012, Austin)
End to End Home Designing PlatformStartupRunner Capital Interior Design
Purpleloft(2016, Delhi)
Upcoming platform to discover interior designers and buy home decor products Interior Design
Renoveta(2016, Sangli)
Home Interior designing and renovation service providerInterior Design
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.207
Services (13/35)Company Overview Business Model Total Funding
Havenly(2013, Denver)
Online interior design service with own fleet of designers500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital
Interior Design > In-house $13.32M
Homee(2015, Los Angeles)
Personalized interior designerFounders Fund Interior Design > In-house $7.2M
NousDecor(2012, San Mateo)
Interior Decoration ideas with commerce and services platformInterior Design > In-house $2.1M
Ihaowo(2015, Chengdu)
Online portal for interior designing and renovation servicesWenguo Venture Capital Interior Design > In-house $1.7M
Foyr(2014, Hyderabad)
Online B2C interior designing services for housesBrick Eagle, Astarc Ventures, JLL India Interior Design > In-house $1.66M
Furdo(2015, Bangalore)
Interior designer platform offering end to end servicesInterior Design > In-house $400k
HomeLuxe(2016, Bangalore)
Platform for space design and implementationInterior Design > In-house
SweetPotato(2016, Beijing)
Online platform offering house renovation servicesInterior Design > In-house
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.208
Services (14/35)Company Overview Business Model Total Funding
Homewings(2015, London)
Online Interior Design Services PlatformKima Ventures Interior Design > In-house
99chairs(2014, Berlin)
Online-curated shopping platform for accessories & furnitureHigh-Tech Grunderfonds, Astutia Ventures Interior Design > In-house
Sheerfish(2015, Bangalore)
Interior designing company manufacturing from 3D rendersInterior Design > In-house
Kanler(2014, Menlo Park)
Pre-construction, project management, and tracking solutions500 Startups Interior Design > In-house
Swank at home(2014, Fresno)
Online interior design service providerInterior Design > In-house
décorahh!(2014, Greenville)
Online interior design serviceInterior Design > In-house
Roomology(2015, Gurgaon)
Home interiors and improvements service providerInterior Design > In-house
Dwell Candy(2013, San Francisco)
Uber for Interior DesignInterior Design > In-house
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.209
Services (15/35)Company Overview Business Model Total Funding
Argosi Design(2015, Washington D.c.)
Staging and Interior Design FirmInterior Design > In-house
SwatchPop(2014, Atlanta)
On demand interior designers platformInterior Design > In-house
Creama Interiors(2013, Dubai)
Interior design consultation ServiceInterior Design > In-house
Pad Rehab(2014, San Francisco)
On demand interior designingInterior Design > In-house
Design By Numbers(2010, Las Vegas)
Online interior design service providerInterior Design > In-house
DesignCafe(2011, Bangalore)
Online platform for interior designing and implementation servicesInterior Design > In-house
Ad+ Designs(2016, Ahmedabad)
Service provider of personalised interior designsInterior Design > In-house
Letsdecco(2012, Madrid)
Online interior decoration serviceWayra Interior Design > In-house
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.210
Services (16/35)Company Overview Business Model Total Funding
MAISON by caroline(2014, Dallas)
Online interior design companyInterior Design > In-house
DS2 Living(2015, Los Angeles)
Online interior design firmInterior Design > In-house
Boxnine7(2012, London)
Furnishing Solutions Provider (Part of The Accouter Group)Spire Ventures Interior Design > In-house
WeBuildEasy(2015, Damansara)
Home furnishing platform with online design and custom made products Interior Design > In-house
DEKOR(2016, Los Angeles)
Interior design and consultation service providerInterior Design > In-house
Miaodj(2016, Suzhou)
Home improvement brandInterior Design > In-house > Modular
$6M
CapriCoast(2014, Bangalore)
Online modular furniture solution providerAccel Partners, NuVentures, RB Investments
Interior Design > In-house > Modular
$4.75M
Bb-kj.com(2015, Beijing)
Online home improvement services platformBojang Capital Management
Interior Design > In-house > Modular
$4.5M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.211
Services (17/35)Company Overview Business Model Total Funding
mygubbi(2015, Bangalore)
Online interior designerInterior Design > In-house > Modular
$2.5M
Langao 51(2015, Wuhan)
Online platform for home improvementsInterior Design > In-house > Modular
DecorLane(2015, Bangalore)
Online destination for modular kitchens and wardrobesInterior Design > In-house > Modular
Goujiawang(2014, Hangzhou)
On demand interior designing servicesFosun International
Interior Design > In-house > Modular
ModSpace(2015, Gurgaon)
Online furniture store which manufactures and sells modular kitchens & wardrobes
Interior Design > In-house > Modular
Floorspace(2012, Bangalore)
Custom-made home interiors design serviceInterior Design > In-house > Modular
Furnishr(2015, Toronto)
Online furnishing service providerInterior Design > In-house > Modular
DezignDen(2015, Bangalore)
Modular kitchens & Fixed furnitureInterior Design > In-house > Modular
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.212
Services (18/35)Company Overview Business Model Total Funding
FineMake(2015, Hyderabad)
Online platform to book and customize modular kitchens and wardrobes
Interior Design > In-house > Modular
SketchmyRoom(2016, Bangalore)
Online platform that provides interior design servicesInterior Design > In-house > Modular
GharCentre(2015, Delhi)
Pre-created looks and marketplace for products from local storesInterior Design > In-house > Modular
Timber Steps(2015, Delhi)
Online custom made furniture providerInterior Design > In-house > Modular
SuperWood(2014, Mohali)
Online modular furnishing solution providerInterior Design > In-house > Modular
Leshoufu(2015, Chongqing)
Interior design services on demandInterior Design > In-house > Modular
Kiveda(2012, Berlin)
Kitchen related products and servicesHoltzbrinck Ventures, SevenVentures
Interior Design > In-house > Modular
Kokeena(2012, Portland)
Doors for IKEA KitchensInterior Design > In-house > Modular
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.213
Services (19/35)Company Overview Business Model Total Funding
Sleek(1993, Mumbai)
Modular Kitchen DesignsInterior Design > In-house > Modular
Guojj(2014, Shenzhen)
On demand home improvement and interior designing servicesInterior Design > In-house > Modular
Huizhuang(2012, Chengdu)
Online platform which helps users discover home interior designs and respective agencies
Interior Design > Listing Platform
$1.6M
Jiafenqi(2015, Xiamen)
Online platform to hire interior designersHaodai
Interior Design > Listing Platform
$1.56M
Xuanran001(2011, Beijing)
Online/mobile platform for interior designers to upload their works and get discovered by consumers
Interior Design > Listing Platform
RENOF Malaysia(2014, Kuala Lumpur)
Social platform connecting home design experts and ownersInterior Design > Listing Platform
Home Planning(2014, Yerevan)
Online platform connecting designers and clientsInterior Design > Listing Platform
PlushHome Singapore(2011, Singapore)
Listing platform for interior designersInterior Design > Listing Platform
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.214
Services (20/35)Company Overview Business Model Total Funding
e-jjj(2000, Beijing)
Content on home improvements and Interior designers databaseInterior Design > Listing Platform
Homify(2013, Berlin)
Online platform that connects users with architects, interior designers and furniture designers
Interior Design > Listing Platform
Neo Apartment(2015, Kolkata)
Online marketplace for architects, builders and interior designers,Interior Design > Listing Platform
Refined Haystack(2013, Chicago)
Local Design InspirationInterior Design > Listing Platform
Brickcart(2014, Bangalore)
Listing Platform for Architects and Interior DesignersInterior Design > Listing Platform
InteriorsInfo(2014, Mumbai)
Online listing platform for home interior hardwareInterior Design > Listing Platform
Sparrow(2016, Chennai)
Online listings platform for interior design professionalsInterior Design > Listing Platform
GoHomez(2014, Noida)
Online listing platform for architects and interior designersInterior Design > Listing Platform
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.215
Services (21/35)Company Overview Business Model Total Funding
Zelip(2014, Montreuil)
Platform for finding artisans for custom made projectsInterior Design > Listing Platform
EZ4Home(2014, Hanoi)
E-commerce platforms for housing interiorsInterior Design > Listing Platform
Archibiz(2015, Gurgaon)
Architecture and design services listingsInterior Design > Listing Platform
Renovatit(2013, Mumbai)
Online portal connecting interior designers and consumersInterior Design > Listing Platform
UrbanHomez(2012, Delhi)
Online portal for Home Renovation, Design and DécorInterior Design > Listing Platform
Homepolish(2012, New York City)
On demand Interior DesignersInterior Design > Marketplace
$16.97M
3Kongjian(2014, Beijing)
Online marketplace to find home interior designersIDG Capital Partners, Banyan Capital
Interior Design > Marketplace
$10M
Tobosu(2007, Ningbo)
Online platform to book home interior designersJunrun Capital
Interior Design > Marketplace
$8.15M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.216
Services (22/35)Company Overview Business Model Total Funding
HomeLane(2014, Bangalore)
Fixed Furniture Design and Manufacturing ProviderSequoia Capital, GrowthStory Investments, Aarin Capital
Interior Design > Marketplace
$6M
Decorist(2013, San Francisco)
Online interior design service platformLowe, Womens Venture Capital Fund
Interior Design > Marketplace
$4.5M
Ai jia ji(2014, Shenzhen)
On demand home renovation servicesCyberagent Ventures, Panda Capital, River Ventures
Interior Design > Marketplace
$3.2M
Jzez100(2014, Suzhou)
Online platform to hire interior designersDongpeng
Interior Design > Marketplace
$3.12M
1jbest(2014, Xiamen)
Online platform to book services of Interior designersInterior Design > Marketplace
$3.05M
Youshejia(2015, Beijing)
Online platform to book interior design servicesInterior Design > Marketplace
$3M
Tastemaker(2012, San Francisco)
Curated community of interior designersY Combinator, Correlation Ventures, Crosslink Capital, North Bridge Venture Partners
Interior Design > Marketplace
$2.92M
Haozai Shop(2015, Beijing)
Marketplace for interior designersCherubic Ventures
Interior Design > Marketplace
$1.54M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.217
Services (23/35)Company Overview Business Model Total Funding
Suvaco(2013, Tokyo)
Home design marketplaceMobile Internet Capital, Fuji Startup
Interior Design > Marketplace
$1.18M
Jiamofang(2014, Hangzhou)
Online marketplace for interior designersGobi Partners
Interior Design > Marketplace
$923k
Elvdou(2015, Beijing)
Online platform to hire interior designersGobi Partners
Interior Design > Marketplace
$800k
RoomReveal(2012, Palo Alto)
Social platform for interior designersInterior Design > Marketplace
$45k
Roomations(2009, Chicago)
Online platform connecting home owners to home designers.Start Garden
Interior Design > Marketplace
$20k
Huzzpa(2014, Bangalore)
Online portal to book interior designersAxilor Ventures
Interior Design > Marketplace
Xiaoniu365(2013, Shenzhen)
Online platform to search for interior designersInterior Design > Marketplace
Houzilla(2014, Delhi)
Online home improvement platform offering content, professionals and commerce
Interior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.218
Services (24/35)Company Overview Business Model Total Funding
SquareftDecor(2015, Bangalore)
Online marketplace for interior designerInterior Design > Marketplace
Jianfanjia(2015, Wuhan)
Online marketplace for interior designersK2 VC (Xianfeng Evergreen)
Interior Design > Marketplace
Miaoguanjia(2014, Shanghai)
Online home renovation service marketplaceK2 VC (Xianfeng Evergreen)
Interior Design > Marketplace
InteriorTycoon(2015, Mumbai)
Marketplace for interior designers to find customersInterior Design > Marketplace
Mendwall(2015, Noida)
Marketplace for design & architecture professionalsInterior Design > Marketplace
Youjuke(2013, Shanghai)
Online platform to book interior designersInterior Design > Marketplace
168guanli(2012, Shanghai)
Interior designer services marketplaceInterior Design > Marketplace
IHomez(2015, Delhi)
Online interior designer marketplace with content and commerceInterior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.219
Services (25/35)Company Overview Business Model Total Funding
Qanvast(2014, Singapore)
Discovery platform for Interior design ideasInterior Design > Marketplace
PurpleWall.com(2013, Seattle)
Collaborative platform of interior designInterior Design > Marketplace
Rise(2015, Fredericton)
Commerce and services at one placeInterior Design > Marketplace
Gharzilla(2014, Jaipur)
Online marketplace for home design professionalsInterior Design > Marketplace
DoMyPlace(2014, Hyderabad)
Online Crowd-Sourced Interior Design ProjectsInterior Design > Marketplace
ZingyHomes(2013, Delhi)
Online marketplace for architects and interior designersInterior Design > Marketplace
Home Chromosome(2015, Bangalore)
Web based interior designers marketplaceInterior Design > Marketplace
Yakify(2012, Manhattan)
Online platform connecting homeowners with interior designers and architects
Interior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.220
Services (26/35)Company Overview Business Model Total Funding
The Pitchbox(2013, Singapore)
Interior design crowdsourcing platformInterior Design > Marketplace
SpaceFix(2015, Mumbai)
Online marketplace for interior designersInterior Design > Marketplace
Zallery(2014, Gurgaon)
Online Marketplace for finding Home Improvement ProfessionalsInterior Design > Marketplace
Houzup(2014, Mumbai)
Online Marketplace of Home Improvement ProfessionalsInterior Design > Marketplace
homusdeco(2015, Bangalore)
Horizontal service provider in interior designing and decorationInterior Design > Marketplace
DeesignFeather(2015, Thane)
Yet to launch company working in interior designer spaceInterior Design > Marketplace
HouseIt(2013, Toronto)
Interior design marketplaceInterior Design > Marketplace
InteriorBe(2013, Milano)
Online platform to get personal interior designerInterior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.221
Services (27/35)Company Overview Business Model Total Funding
BuildWonders(2015, Chandigarh)
Online platform for architects, building material brands and buildersInterior Design > Marketplace
Rooang(2014, Jakarta)
Online marketplace for interior designersInterior Design > Marketplace
The Future Of Design(2013, Mumbai)
Online interior designers marketplace with home decor product catalogs
Interior Design > Marketplace
PlanObuild(2014, Mumbai)
Online interior decoration ideas and marketplace for interior designers, suppliers
Interior Design > Marketplace
Honestcollars(2014, Bangalore)
Quote-based interior designer marketplaceInterior Design > Marketplace
Renomania(2014, Delhi)
Online platform for home designs and renovationInterior Design > Marketplace
MakenLive(2013, Delhi)
Online community of construction and home improvement professionals
Interior Design > Marketplace
Houzify(2014, Bangalore)
Mobile home decor inspiration platform and interior designer marketplace
Interior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.222
Services (28/35)Company Overview Business Model Total Funding
DezignUp(2014, Delhi)
Web platform to explore home designs and buy designer-choice products
Interior Design > Marketplace
DezignGenie(2014, Mumbai)
Online community and marketplace for home designInterior Design > Marketplace
Buildofy(2014, Mumbai)
Online marketplace to hire interior designersInterior Design > Marketplace
Homado(2014, Mumbai)
Online Interior Designers and Architects MarketplaceInterior Design > Marketplace
Beikeid(2015, Shanghai)
Online marketplace for interior designersInterior Design > Marketplace
HomeLiv(2015, Delhi)
Online marketplace for Interior Designers offering end to end services.Interior Design > Marketplace
Dekorate(2015, Gurgaon)
Mobile app offering interior design servicesInterior Design > Marketplace
Mj100(2013, Guiyang)
Online platform to hire interior designersVangoo Capital
Interior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.223
Services (29/35)Company Overview Business Model Total Funding
Nestopia(2013, Mumbai)
Online search platform and marketplace for interior stylingInterior Design > Marketplace
Jiashifen(2015, Beijing)
Online platform for home improvementsTaoshicapital
Interior Design > Marketplace
Glz8(2013, Beijing)
Online community and listing platform interior designing servicesInterior Design > Marketplace
525j.Com(2003, Shanghai)
Home decor website offering bookings, information, tips, and DIY facts for interior designingZSVC
Interior Design > Marketplace
Meilijia(2012, Beijing)
Online platform to book home interior designersWeibo
Interior Design > Marketplace
Dwll(2012, Mumbai)
Online curated network of interior designers for hireInterior Design > Marketplace
Xtuan(2008, Xiamen)
Online platform for home designers to list their portfolio and bid for tenders floated by home ownersCapital Nuts
Interior Design > Marketplace
Xinwo(2010, Beijing)
Home decoration services providerInterior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.224
Services (30/35)Company Overview Business Model Total Funding
Interior.Pro(2010, Moscow)
Smart interior design marketplaceInterior Design > Marketplace
RenoNation.sg(2012, Singapore)
Marketplace for renovation and interior design needs in Singapore.Interior Design > Marketplace
My Home Design(2014, Delhi)
Online marketplace for interior designersInterior Design > Marketplace
Floorwings(2015, Guwahati)
Online marketplace of Interior designersInterior Design > Marketplace
ebangun.com(2015, Jakarta)
Indonesia’s online platform for construction, renovation & interior design
Interior Design > Marketplace
MakeMyCasa(2015, Mumbai)
Online platform to discover interior designersInterior Design > Marketplace
Homeitup(2015, Gurgaon)
Online portal for interior designing ideas and servicesInterior Design > Marketplace
Aceproc(2015, Bangalore)
Online marketplace of interior designerInterior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.225
Services (31/35)Company Overview Business Model Total Funding
Youzi100(2014, Shanghai)
Online platform to hire interior designers (Closed down)IDG Capital Partners
Interior Design > Marketplace
Decorama(2015, Mumbai)
Online content driven interior designers and architects marketplaceInterior Design > Marketplace
Grya(2015, Jakarta)
Crowdsourced platform for home designersInterior Design > Marketplace
Ejiauz(2016, Chengdu)
Online platform offering interior designer servicesInterior Design > Marketplace
Reformei(2010, Sao Paulo)
Platform to help build retirement homesRedpoint eVentures
Interior Design > Marketplace
GoodHomeAdvisor(2015, Delhi)
Online interior designers marketplaceInterior Design > Marketplace
PropertyHubs(2014, Kolkata)
Online interior designers and contractors marketplaceInterior Design > Marketplace
Homz(2014, Mumbai)
Online interior designers marketplaceInterior Design > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.226
Services (32/35)Company Overview Business Model Total Funding
Milray Park(2015, Sydney)
Online interior design serviceInterior Design > Marketplace
100Krafts(2012, Bangalore)
Online platform for connecting consumers with interior designers and architects
Interior Design > Marketplace
U-Workshop(2015, Chengdu)
Online platform for home improvement servicesInterior Design > Marketplace
Zhuangxiuquan(2013, Guangzhou)
O2O based interior designer marketplace platformInterior Design > Marketplace
Iemo(2013, Shibuya)
Content-based platform for home improvementB Dash Ventures
Interior Design > Marketplace > Content-based
17House(2009, Beijing)
O2O platform connecting home owners with renovation contractorsInterior Design > Reverse Auction
$31M
Laurel & Wolf(2014, Los Angeles)
Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures
Interior Design > Reverse Auction
$25.5M
CoContest(2012, Rome)
Crowdsourcing interior designStart-Up Chile, 500 Startups, Lventure Group, IMI Fondi Chiusi SGR, Draper Associates, Arzan VC
Interior Design > Reverse Auction
$2.14M
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.227
Services (33/35)Company Overview Business Model Total Funding
Dezignable(2014, Seattle)
Online marketplace for home designersInterior Design > Reverse Auction
$40k
Tapdecor(2014, San Francisco)
Interior design on demandInterior Design > Reverse Auction
Decorilla(2012, New York City)
On demand Interior DesignersInterior Design > Reverse Auction
Space Sculpt(2013, Saint Louis)
Online platform that connects homeowners with interior designersCapital Innovators
Interior Design > Reverse Auction
ElevateHD(2015, San Francisco)
Online interior design serviceInterior Design > Reverse Auction
Youmakeit(2015, London)
Reverse auction platform for designer productsInterior Design > Reverse Auction
DesignBids(2015, Delhi)
Online Bidding platform for architecture projectsIndian Angel Network
Interior Design > Reverse Auction
Store 2 Home(2015, Kerry)
Shop, delivery and assembly service for IKEA furnitureOther Services > In-house
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.228
Services (34/35)Company Overview Business Model Total Funding
Happymonk(2015, Bangalore)
Online retail platform for interior design and home furnishingsOther Services > In-house
WOW 1 DAY PAINTING(2010, Indialantic)
Home and business painting service providerPainting > In-house
DustlessPainting(2014, Mumbai)
Professional dustless painting servicesPainting > In-house
Paintzen(2013, New York City)
Home and Office Painting ServicesBullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, Lerer Hippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures
Painting > Marketplace $12.05M
Paint Joy(2015, London)
Painting Service Providers with instant quotesPainting > Marketplace
Sunjoypai(2014, Shanghai)
Online platform offering painting servicesPainting > Marketplace
ColorDrive(2015, Hyderabad)
Online on-demand wall painting services providerPainting > Marketplace
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.229
Services (35/35)Company Overview Business Model Total Funding
Dauber(2015, Auckland)
House Painting ServicePainting > Marketplace
AapkaPainter(2012, Bangalore)
Online platform to search and book for home interior painting servicesPainting > Marketplace
Professional Wallz(2014, Mumbai)
Online platform that provides painting servicesPainting > Marketplace
PaintMyWalls(2015, Bangalore)
Online wall painting services providerPainting > Marketplace
PaintKarao(2015, Delhi)
Online marketplace for household painting services.Painting > Marketplace
EasyPaint(2011, Washington D.c.)
Marketplace for Painters and HomeownersPainting > Reverse Auction $80k
Second-hand << Go to BM List
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
230
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.231
Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.232
Team
Sakshi Khare
Senior Analyst – Retail
Atishay Jain
Lead Analyst – Retail
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