tracxn research - paas landscape, december 2016

PaaS Report – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

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PaaS Report – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.3

Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 10

Who is Investing 21

Exit Outlook - IPO, Acquisitions 25

Sub Sector Analysis 29

Interesting Companies 44

Useful Links 53

Company List 56

Team 136


Sector Overview

Scope of report

Platform as a service (PaaS) is a category of cloud computing services. It includes companies that provide a platform and allow users todevelop, run, and manage applications. The platforms reduce the complexity of building and maintaining the underlying which istypically associated with developing and launching of an app. The sector covers following business cuts.

The scope of this report includes equity as well as debt funding received by the companies.

Disclaimer: The information and data in the report is based on global developments tracked in the sector till November 30, 2016. This is to categorically statethat any events and relevant developments after the said date will not reflect in the report.

Business Model Description

aPaaS(application Platform as a Service)

An application platform as a service refers to a self contained cloud environment for designing, building,deploying and managing enterprise applications.

iPaaS(integration Platform as a Service)

iPaaS is a cloud-based integration solution for both the server and data infrastructures, as well as middleware.Most iPaaS offerings include maps and transformations for the development of integration flows as well aspre-built connectors and business rules for defining interactions.

mBaaS(mobile Backend as a Service)

mBaaS or BaaS (Backend as a Service) is a model to link applications to backend cloud storage and APIsexposed by back end applications while also provides features such as authentication, management consoles,push notifications etc

Database Middleware PaaS Database Middleware Platform or DBaaS is a cloud-based approach to storage and manage data.

Point SolutionsPaaS for Industry specific needs. This is based on a specific area of interest or generalized business processesacross various companies. Point solutions also include PaaS offerings for Data Analytics.

ServerlessServerless computing is a development paradigm in cloud ecosystem that is a result of convergence of fewparallel evolutions such as Micro-services, Containers, Event-Driven models and Devops


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5


48

61

6865

72

57

14

0

16

32

48

64

80

2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

6

YoY – Number of companies founded

CloudBees Qubole Pivotal Software Platform9 Systems Platform.sh SystemSync IBM BlueMix OpenWhisk

CliQr Cask Altiscale Catalyze DataMan Serverless Swarm


Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

17 Feb-2015 2 Serverless $3MServerless

(2015, Oakland)

13 Feb-2015 1 Serverless > FaaS Platforms ibm.com/cloud-computing/bluemix/openwhisk

IBM BlueMix OpenWhisk2016, Armonk

105 May-2011 49 mBaaS $380M kony.com

Kony2007, Austin

40 Apr-2011 18 Database Middleware PaaS $168M qubole.com

Qubole2011, Mountain View

144 Jul-2010 60 aPaaS > Platform and Dev Tools $407M apcera.com

Apcera2012, San Francisco

131 Sep-2009 64 aPaaS > Pure Platform $3.1B pivotal.io

Pivotal Software2012, Palo Alto

40 Jan-2007 22 Point Solutions $279M peoplebrowsr.com

PeopleBrowsr2007, San Francisco

105 Jan-2003 49 iPaaS $515M mulesoft.com

MuleSoft2006, San Francisco


Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

8 Jun-2010 4Point Solutions > Industry Specific PaaS > HealthCare

$45M cleardata.com

ClearDATA1999, Phoenix


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

9


YoY – Number of Rounds and Total Funding

$150M

$57M

$136M

$210M

$292M

$1.3B

$456M

$540M

$837M

23 23 23

55

63

74

72

58

32

0

16

32

48

64

80

0

280

560

840

1120

1400

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds

Note: The funding excludes debt and post IPO rounds.


YoY – Number of Rounds by Stage

25

34 33

2620

9

28

23

36

33

25

18

2

6

5

11

11

4

0

16

32

48

64

80

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

ou

nd

s

Seed Early Late



YoY – Funding by Stage

$19M $21M $26M $20M $20M $11M

$178M$128M

$1.2B

$199M$100M $122M

$13M$143M

$97M

$187M

$291M

$703M

0

280

560

840

1120

1400

2011 2012 2013 2014 2015 2016

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Seed Early Late



Average Ticket Size – Early Stage

$0.9M $0.9M $0.7M $1.0M $1.4M $1.3M

$6.7M $4.0M

$54.0M

$3.2M $3.3M$4.6M

$7.2M

$12.0M

$15.7M

$11.3M

$6.3M

$16.1M

0.0

12.0

24.0

36.0

48.0

60.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B


Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

pivotal.ioPivotal Software(Palo Alto, 2012)

$653M Series C May-2016 Ford, Microsoft, GE, EMC, VMware

snaplogic.comSnapLogic

(San Mateo, 2006)$38M Series E Dec-2015 Microsoft, Silver Lake

finicity.comFinicity

(South Jordan, 2000)$36M Series B Oct-2016

qubole.comQubole

(Mountain View, 2011)$30M Series C Jan-2016

Institutional Venture Partners, Charles River Ventures, Norwest Venture Partners, Lightspeed Venture Partners

gigaspaces.comGigaSpaces

(Herzliya, 2000)$20M Series D Jan-2016 Claridge Israel, BRM Capital, FTV Capital, Intel Capital

jitterbit.comJitterbit

(Alameda, 2004)$20M Series B Jan-2016 KKR

rescale.comRescale

(San Francisco, 2011)$14M Series A Jun-2016

TransLink Capital, Microsoft Ventures, Jump Capital, Two Roads Group, ITOCHU Technology Ventures, Data Collective

modolabs.comMODO LABS

(Cambridge, 2010)$10M Series B Jun-2016 Education Growth Partners, Storm Ventures, New Magellan Ventures




Round Name

Date Investors

celigo.comCeligo

(San Mateo, 2005)$8M Series B Mar-2016 TVC Capital

scalr.wsScalr

(San Francisco, 2008)$7M Series A Jan-2016 OpenView

catalyze.ioCatalyze

(Madison, 2013)$7M Series B Sep-2016 Lewis&Clark Ventures, Arthur Ventures, Baird Capital, Chicago Ventures

cloud-elements.comCloud Elements(Denver, 2012)

$5M Series B Dec-2015 Access Venture Partners, Grotech Ventures, Rally Ventures

greenbird.comGreenbird

(Oslo, 2010)$5M Series A Nov-2016 Statkraft Ventures, ETF Partners

dataman-inc.comDataMan

(Beijing, 2014)$5M Series A Mar-2016 Yunqi Partners, Ceyuan

iron.ioIron.io

(San Francisco, 2011)$4M Series A Feb-2016 Sapphire Ventures

rapidapi.comRapidAPI

(Tel Aviv, 2014)$4M Seed Nov-2016 Andreessen Horowitz, FundersClub, SV Angel, Green Bay Advisors, 500 Startups




Round Name

Date Investors

serverless.comServerless

(Oakland, 2015)$3M Seed Oct-2016 Trinity Ventures

cloudcoreo.comCloudCoreo

(Austin, 2014)$3M Seed Oct-2016 Madrona Venture Group, Divergent Ventures, ARISTOS VENTURES, Data Collective

systemsyncsolutions.comSystemSync

(London, 2015)$3M Series A Apr-2016

clearblade.comClearBlade

(Austin, 2007)$2M Series A Nov-2016

cloudmine.meCloudMine

(Philadelphia, 2011)$2M Series A Dec-2015

beyondcent.comBoCloud

(Suzhou, 2012)$2M Series A Jan-2016 Hoperun, TalkingData

cozycloud.ccCozy Cloud

(Paris, 2012)$626K

Grant (prize money)

Feb-2016

vamp.iovamp

(Utrecht, 2015)$561K Seed May-2016 Volta Ventures, Startupbootcamp




Round Name

Date Investors

moback.comMoBack

(Sunnyvale, 2012)$500K Seed Oct-2016

exadel.comExadel

(California , 1998)$429K Series A Oct-2016

cloud-elements.comCloud Elements(Denver, 2012)

$400KConvertible

DebtAug-2016

graphstory.comGraph Story

(Memphis, 2014)$150K Seed Apr-2016

exis.ioExis

(Madison, 2015)$20K Seed Feb-2016 Gener8tor

liveapps.centerLACenter

(New York City, 2015)$15K Seed Dec-2015

dynasty.comDynasty Technologies

(Bellaire, 1991)$13K Seed Oct-2016

10thmagnitude.com10th Magnitude(Chicago, 2010)

Undisclosed PE Oct-2016 Pamlico Capital




Round Name

Date Investors

cask.coCask

(Palo Alto, 2011)Undisclosed Series B Jun-2016 Ericsson

iqlect.comIQLECT

(Bangalore, 2012)Undisclosed Series A Mar-2016 Riverwood Capital, Walden International

kii.comKii

(San Mateo, 2010) UndisclosedSeries B Jan-2016 Cisco Investments

swirlds.comSwirlds

(College Station, 2015) UndisclosedSeed Jun-2016 Ping Identity

mficient.commFicient

(Delhi, 2013)Undisclosed Angel Dec-2015


Funnel view of Sector

Percent of Previous

45%

54%

43%

99

24

61

143

264

582

0 100 200 300 400 500 600 700

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

20


Most Active Investors in Sector

13 13

12

8 8

6 6 6 6

5

0

3

6

8

11

14

Ignition Partners Y Combinator Data Collective AndreessenHorowitz

Techstars 500 Startups Intel Capital NEA Trinity Ventures BaselineVentures

Tota

l Nu

mb

er o

f R

ou

nd

s

Docker Docker Docker SnapLogic Kinvey Nitrous Joyent MuleSoft Docker Iron.io

SnapLogic Rescale Apprenda Magnet Azuqua RapidAPI Wso2 Apprenda dotCloud Heroku


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

24


IPOs

IPO Date Company OverviewFunding Amount

Apr-2015 terrasky.comTerrasky

(Tokyo, 2006)

SaaS based cloud integration platformSalesforce

Oct-2012 workday.comWorkday

(Pleasanton, 2005)

Human Resources and Financial Management SuiteGreylock Partners, Morgan Stanley, NEA, InterWest Partners, T. Rowe Price, Bezos Expeditions, Janus $252.64M

Dec-2007 netsuite.comNetSuite

(San Mateo, 1998)

Cloud Based SaaS Business Management Software suiteADP, StarVest Partners $220.3M

Nov-2005 kofax.comKofax

(Irvine, 1991)

.Net centric Intelligent Business Process Management Solutions$4.85M

July-2004 salesforce.comSalesforce

(San Francisco, 1999)

Cloud Based CRM, Social collaboration for the EnterpriseNEA, Credit Suisse, Morgenthaler, Emergence Capital, TeleSoft Partners, SunBridge Global Ventures, Windspeed

$56M

Jan-2003 attunity.comAttunity

(Kfar Saba, 1988)

Big Data Management SolutionsViola Group, Viola Credit, ProSeed Venture Capital Fund

Jan-2000 basware.co.ukBasware

(Espoo, 1985)

Purchase-to-Pay & e-Invoicing solutions


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

28


November 2016Tracxn BlueBox: PaaS580+ companies in the sector, 168 funded in last 5 years, $1.4B invested in 2015/16

29


Top Business Models by Funding

$3.0B

$509M$372M

$251M $165M$3M

0

500

1000

1500

2000

2500

3000

3500

aPaaS iPaaS mBaaS Point Solutions Database Middleware PaaS Serverless

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Avg. Age Apr-10 Jan-03 May-11 Jan-07 Apr-11 Feb-15

# Cos. 275 105 105 40 40 17

Pivotal Software MuleSoft Kony OpenText Cordys Qubole Serverless

Docker SnapLogic Magnet ClearDATA Altiscale IBM BlueMix OpenWhisk


aPaaS – Business Model Description


aPaaS – Entrepreneur Activity and Investment Trend


aPaaS – Most Funded Companies


iPaaS – Entrepreneur Activity and Investment Trend


iPaaS – Most Funded Companies


mBaaS – Entrepreneur Activity and Investment Trend


mBaaS – Most Funded Companies


Point Solutions – Business Model Description


Point Solutions – Entrepreneur Activity and Investment Trend


Point Solutions – Most Funded Companies


Database Middleware PaaS – Entrepreneur Activity and Investment Trend


Database Middleware PaaS – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

43


Interesting Unfunded Companies

Company OverviewBusiness Model

datiot.comDataiot

(2016, Gurgaon)SaaS platform for IoT applications. Point Solutions > Industry Specific PaaS > IoT

Curated list of companies by the sector analyst are defined as Interesting


Interesting Seed Companies


Interesting Series A Companies


Interesting Series B Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

52


Useful Links

Title Content Platform Link

List of All Companies in readable format List of Companies Link

Top investments in last one year Investment Trend Link

Top IPOs Exit Outlook - IPO, Acquisitions Link

Major Acquisitions Exit Outlook - IPO, Acquisitions Link

aPaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

iPaaS– Most Funded companies Sub Sector Understand – List of Companies Link

Database Middleware PaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

mBaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

Point Solutions – Most Funded companies Sub Sector – List of Companies Link

Deadpooled Companies List of Companies Link

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

55


PaaS – Company List

aPaaS iPaaS mBaaS Point SolutionsDatabase

Middleware PaaSServerless

264 FUNDED COMPANIES AND 318 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


aPaaS (1/35)Company Overview Business Model Total Funding

RightScale(2007, Santa Barbara)

Cloud App lifecycle and Portfolio ManagementIndex Ventures, Benchmark Capital, Presidio Ventures, DAG Ventures, Tenaya Capital

Platform and Dev Tools $58 M

Apprenda(2007, Clifton Park)

The Leading Enterprise PaaSNEA, Data Collective, Ignition Partners, Safeguard Scientifics, Primary Venture Partner, osc.state.ny.us

Platform and Dev Tools $56M

CliQr(2010, Santa Clara)

Cloud application migration, deployment and managementGV, Google Ventures, Polaris Partners, Foundation Capital, TransLink Capital, NTT Docomo Ventures, Milliways Ventures

Platform and Dev Tools $39.4M

rPath, Inc.(2005, Raleigh)

Cloud computing and app managementGeneral Catalyst Partners, North Bridge Venture Partners, Wakefield Group


Iron.io(2011, San Francisco)

Microservice Platform - Cloud Application Services ProviderBain Capital Ventures, Citrix, Data Collective, Ignition Partners, Sapphire Ventures, Baseline Ventures, Bain Capital, Divergent, Cloud Capital Partners, Divergent Ventures, Sapphire Ventures


ServiceMesh(2008, Santa Monica)

Enterprise cloud management PlatformIgnition Partners, Western Technology Investment, Swisscom, March Capital Partners

Platform and Dev Tools $15M

Platform9 Systems(2013, Sunnyvale)

Private Cloud as a Service SolutionRedpoint Ventures, Menlo Ventures Platform and Dev Tools $14.5M

Appcore(2008, Des Moines)

Cloud management software suiteBroadhorn, OmniTel, I-35 Communications Platform and Dev Tools $11.6M

Go to BM List >> iPaaS



Corent Technology(2000, Aliso Viejo)

Tool for migration of conventional software applications to the cloud.MENA APPS Platform and Dev Tools $10M

Mobilengine(2008, Boston)

Mobile workflow as-a-service based MADPValor Capital Platform and Dev Tools $9.5M

Nitrous(2012, San Francisco)

Development Environments in the CloudBessemer Venture Partners, TIBCO Spotfire, 500 Startups, CrunchFund, Draper Associates, Lion Rock Capital, Golden Gate Ventures


Scalr(2008, San Francisco)

Policy Driven Cloud Management PlatformOpenView Platform and Dev Tools $7.35M

Platform.sh(2014, Paris)

Cloud hosting platformOpen Ocean, Alven Capital, ISAI, Hi Inov Platform and Dev Tools $7.3M

Apcera(2012, San Francisco)

Modern Enterprise IT Platform - Docker Application DeploymentAndreessen Horowitz, KPCB, True Ventures, Rakuten, Data Collective, Ericsson


TrackVia(2006, Denver)

Do-it-yourself application platform for business usersFelicis Ventures, Allen & Company, Longworth Venture Partners, Draper Associates, Fairhaven Capital, Access Venture Partners, Flywheel Ventures, Draper Associates


Catavolt(2008, Alpharetta)

Cloud based middleware enterprise mobility platformToba Capital, Clayton Associates Platform and Dev Tools $6.5M




WaveMaker(2003, Mountain View)

API management & application development platformWorldview Technology Partners, Sippl MacDonald Ventures, Hummer Winblad Venture Partners


Avni(2013, Milpitas)

Software Defined Cloud platformAlsop Louie Partners Platform and Dev Tools 4.5M

Snapflow(2012, Portland)

Cloud based Application development platformPlatform and Dev Tools $4.14M

Cloupia(2009, Santa Clara)

Offered cloud automation and managementPlatform and Dev Tools $3.53M

CloudCoreo(2014, Austin)

DevOps Platform as a serviceData Collective, Madrona Venture Group, ARISTOS VENTURES, Divergent Ventures, Microsoft


Tutum(2013, New York City)

Build, Deploy and Manage Docker containers in cloudStart-Up Chile, RTP Ventures, Techstars, Azure Capital Partners, NXTP Labs, techstars


Jelastic(2011, Palo Alto)

Platform-as-InfrastructureMaxfield Capital, Runa Capital, Foresight Ventures, Almaz Capital, Maxfield Capital, Runa Capital


Giant Swarm(2014, Cologne)

Solution for DevOps and Microservices InfrastructureFirestartr, http://boxgroup.com/ Platform and Dev Tools $2.34M



aPaaS (4/35)



aPaaS (5/35)



aPaaS (6/35)



aPaaS (7/35)



aPaaS (8/35)



aPaaS (9/35)



aPaaS (10/35)



aPaaS (11/35)



aPaaS (12/35)



aPaaS (13/35)



aPaaS (14/35)



aPaaS (15/35)



aPaaS (16/35)



aPaaS (17/35)



aPaaS (18/35)



aPaaS (19/35)



aPaaS (20/35)



aPaaS (21/35)



aPaaS (22/35)



aPaaS (23/35)



aPaaS (24/35)



aPaaS (25/35)



aPaaS (26/35)



aPaaS (27/35)



aPaaS (28/35)



aPaaS (29/35)



aPaaS (30/35)



aPaaS (31/35)



aPaaS (32/35)



aPaaS (33/35)



aPaaS (34/35)



aPaaS (35/35)



iPaaS (1/14)

aPaaS << Go to BM List >> mBaaS


iPaaS (2/14)



iPaaS (3/14)



iPaaS (4/14)



iPaaS (5/14)



iPaaS (6/14)



iPaaS (7/14)



iPaaS (8/14)



iPaaS (9/14)



iPaaS (10/14)



iPaaS (11/14)



iPaaS (12/14)



iPaaS (13/14)



iPaaS (14/14)



mBaaS (1/14)

iPaaS << Go to BM List >> Point Solutions


mBaaS (2/14)



mBaaS (3/14)



mBaaS (4/14)



mBaaS (5/14)



mBaaS (6/14)



mBaaS (7/14)



mBaaS (8/14)



mBaaS (9/14)



mBaaS (10/14)



mBaaS (11/14)



mBaaS (12/14)



mBaaS (13/14)



mBaaS (14/14)



Point Solutions (1/5)

mBaaS << Go to BM List >>Database

Middleware PaaS




Middleware PaaS


Database Middleware PaaS (1/6)

Point Solutions << Go to BM List >> Serverless


Serverless (1/3)

Database

Middleware

PaaS

<< Go to BM List


Serverless (2/3)

Database

Middleware

PaaS

<< Go to BM List


Serverless (3/3)

Database

Middleware

PaaS

<< Go to BM List


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

134


https://blog.tracxn.com/request-for-demo-1?utm_source=Report&utm_campaign=Last_Page&utm_medium=About_Page&utm_content=About_Page


Team

Dheeraj Motoori

Lead Analyst, Enterprise Infrastructure

https://in.linkedin.com/in/dheeraj-motoori-2b156823

https://twitter.com/dheeraj9823

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tracxn research - paas landscape, december 2016

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