tracxn research sports tech landscape, august 2016

Sports Tech Report, August 2016

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Contents

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Topic Page No.

Scope of Report 05

Entrepreneur Activity 07

Investment Trend 11

Who is Investing 19

Exit Outlook - IPO, Acquisitions 23

Sub Sector Analysis 26

Interesting Companies 38

Useful Links 50

Company List 52

Team 485


Illustrative Sectors We Track

ENTERPRISEINFRASTRUCTURE

ENTERPRISEAPPLICATIONS

MOBILECONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SECOND HAND GOODS

SPORTS TECH

GAMING

INTERNET OF THINGS

3D PRINTING

BITCOIN

PAYMENTS

EDUCATION IT

SELF LEARNING

LIFE SCIENCES

DIGITAL HEALTH


Sector Overview

Scope of report

This report covers companies that offer:

• Online platforms catering the needs of sports fan, sportsmen, club owners and broadcasters

• Solutions that connects sports fan to sports, athletes, sports teams, fellow fans and follow their passion towards sports inthe comfort of their home, online

• Solutions that increase sports fan engagement with sports via different means

• Solutions that help sports enthusiasts to go out and play

• Solutions which help Team/Club Owners and Media companies increase their revenue and efficiency

• Technology solutions to manage and optimize operations of amateur and professional teams

• Technology solutions that help sportsmen enhance performance on field

This report does not cover the following:

• Companies that use conventional technology to manufacture sports goods

• Companies that deal in sports goods retail via Brick and Mortar shops only

• Professional sports teams

• Companies that provide gambling and betting services (Exclusive sports betting companies are covered)

The scope of this report includes equity as well as debt funding received by the companies.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

66


115

157

213

234

277

302

54

0

70

140

210

280

350

2010 2011 2012 2013 2014 2015 2016

Nu

mb

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f C

om

pan

ies

7

YoY – Number of companies founded

CricHQ 90min DraftKings Kiswe Le Sports Qiuduoduo Ballr

Back9Network SportPursuit Fantex Gameface Media Vicis Parteam SportsHero


Large Upcoming Sectors


Niche Upcoming Sectors


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

10

10


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$159M$109M

$147M$203M

$582M $557M

$732M

$1.6B

$1.5B

4554

67

125

173

225 231239

84

0

50

100

150

200

250

300

0

200

400

600

800

1000

1200

1400

1600

1800

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

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ou

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(in

Mill

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Funding Amount Number of Rounds


YoY – Number of Rounds by Stage


YoY – Funding by Stage


Average Ticket Size – Early Stage


Top investments in last one year


Funnel view of Sector


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

18

18


Most Active Investors in Sector

13

10

9 9 9

8

7

6 6 6

0

3

6

8

11

14

500 Startups DodgersAccelerator

Atlas Venture Techstars Wayra Canaan Partners InnovationWorks

Accel Partners Draper FisherJurvetson

Startupbootcamp

Tota

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pan

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Mitoo LeagueApps DraftKings StatMuse BragBet ACTIVE Network Diamond Kinetics Hudl UUSee Timpik

Vantage Sports Swish Analytics OYO Sports TOK.tv invoost MyTeam StatEasy SB Nation TheClymb.com Kiggit


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

22

22


Top IPOs Since 2000

IPO Date Company OverviewFunding Amount

Mcap at IPOExch:Ticker

Jul-2015 catapultsports.com

Catapult sports(Melbourne, 2006)

Wearable tech for sports analyticsFollow $6M

CAT

June 2014 thescore.comtheScore

(Toronto, 2012)

Mobile first sports news platformUndisclosed

SCR

Oct-2012 sportamore.seSportamore

(Solna, 2009)

Online retailer of sports goodsNet Departo AB Undisclosed

SPOR

Oct-2010 betfair.comBETFAIR

(London, 2000)

Online sports betting exchangeIndex Ventures, Balderton Capital, SoftBank Undisclosed

BET

Jun-2006 ladbrokes.comLadbrokes

(Harrow on the Hill, 1886)

Online betting and gamingUndisclosed

LAD

Aug-2004 unibet.comUnibet

(Valletta, 1997)

Sports betting and gaming platformUndisclosed

UNIB


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

25

25


August 2016Tracxn BlueBox: Sports Tech1900+ companies in the sector, 669 funded in last 5 years, $3.1B invested in 2015/16


Top Business Models by Funding

$4.1B

$1.2B

$340M$204M $135M

$6M0

900

1800

2700

3600

4500

Online Sports Platform Sports Management Tech Sports Goods Manufacturers Online sports platform Sports management tech Equipment Manufacturers

Tota

l Fu

nd

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Am

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(in

Mill

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s)

# Cos. 646 447 186 352 244 14

Avg. Age 2009.5 2006.4 2008.2 2010.1 2010.8 2011.6

Le Sports ACTIVE Network Mission Athletecare Back9Network MyTeam Zelosport

Fanatics Sportradar Whoop Digital Orchid CricHQ ShotTracker


Online Sports Platform – Business Model Description


Online Sports Platform – Entrepreneur Activity and Investment Trend


Online Sports Platform – Most Funded Companies


Sports Management Tech – Business Model Description


Sports Management Tech – Entrepreneur Activity and Investment Trend


Sports Management Tech – Most Funded Companies


Sports Goods Manufacturers – Business Model Description


Sports Goods Manufacturers – Entrepreneur Activity and Investment Trend


Sports Goods Manufacturers – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

37

37


Interesting Unfunded Companies

Company Overview Business Model

Coachcam(2015, Atlanta)

Sports analytics in real>time.Sports Tech > Online Sports Platform > Online Media > News and Livescores > Crowdsourced > Football

FanStream(2016, San Francisco)

Connects sports fans in live audio conversationOnline Sports Platform > Social Platforms > Messaging apps > Horizontal

Bibshot(2016, Birmingham)

Marketplace for athletes to buy photos from spectatorsSports Management Tech > Marketplace > Allied Services > Horizontal

Seatserve(2014, New York)

A full technology solution for sports stadiums, vending and concessionsSports Management Tech > Venue Management > Smart Arenas > Enablers

STRIVRLabs(2015, Palo Alto)

VR for sports trainingSports Goods Manufacturers > VR/AR Devices > For Sportsmen

Vodience(2012, Tel Aviv)

Virtual audience and identity while watching live gameSports Goods Manufacturers > VR/AR Devices > For Fans

Whowins(2015, Noida)

Mobile app for prediction gamingOnline Sports Platform > Sports Betting > Betting Platforms > Horizontal

Spportz(2015, Contagem

Rewards for doing physical exercisesOnline Sports Platform > Social Platforms > Social Network > Horizontal

Curated list of companies by the sector analyst are defined as Interesting


Interesting Seed Companies


Interesting Series A Companies


Interesting Series B Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

49

49


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Top IPOs Since 2000 Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

Online Sports Platform – Most Funded Companies Sub Sector Understand Link

Sports Management Tech – Most Funded companies Sub Sector Understand Link

Sports Goods Manufacturers – Most Funded Companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

51

51


Sports Tech – Company List

COVERS THE FOLLOWING SECTORS

Online Sports Platform Sports Management Tech Sports Goods Manufacturers


Online Sports Platform (1/226)


Company Details Funding Investors

E-Commerce - Retail - Online Retail

Fanatics [Jacksonville, 1995]: Fanatics is an online retailer of officially licensed sportsmerchandise providing e-commerce, merchandising, marketing and fulfillment services forprofessional sports leagues and teams, collegiate athletic programs and conferences, and othermajor sports properties. Fanatics caters to all major professional sports leagues (NFL, MLB, NBA,NHL, NASCAR, PGA) and major media brands (NBC Sports, CBS Sports, FOX Sports). It leverages itsnetwork of partners and its own collection of proprietary brands, including Fanatics, FanaticsAuthentic and FansEdge, to distribute goods to consumers all over the world. Has acquiredKitbag.com in February 2016.

$620MInsight Venture Partners, Bank

of America, Temasek, Silver Lake, Alibaba Group


Netshoes [Sao Paulo, 2000]: Netshoes is online retailer of sporting goods. They offer over 40,000sporting goods, in more than 25 categories such as running, football, fitness, bodybuilding,supplements, biking, basketball and more. Founded in 2000 in Sao Paulo as physical shoes storeand then expanded their operations and moved online within 2 years. In 2007, Netshoes wentexclusively online for their operation. Netshoes comes under "netshoes group", which isresponsible for virtual store of Netshoes and Zattini (2014: fashion and lifestyle). They havepartnered with NBA, NFL, UFC, Havaianas, Puma, Timberland, Topper and Mizuno.

$426.81M

IFC, Tiger Global Management, Temasek, Iconiq Capital,

Kaszek Ventures, GIC, Riverwood Capital


Internetstores [Esslingen am Neckar, 2003]: Internetstores is online seller of biking and outdoorproducts. It is an international multi-store e-commerce company. It sells over 50,000 productsthrough its brands fahrrad.de, Brügelmann, Bikeunit and Bikester for bikes as & CAMPZ foroutdoor. It has a leading position in its key market Germany and continues to increase aninternational market share, in Switzerland, Austria and France. It operates through websites suchas bikester.com, addnature.com, campz.com, fahrrad.de, bikeunit.de and bruegelmann.de. It isoperational in 11 Countries. It claims to have 15% of share German online bike market.

$30M EQT


Wiggle [Portsmouth, 1999]: Wiggle is an online retailer of sports cycles, running, swimming,triathlon and outdoor goods. Their website is translated across multiple international languagesincluding French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They providedeliveries to over 100 different countries and accept payment in ten different currencies. MitchDall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched theirown brand's cycle. ISIS Equity partners took a 42% stake in Wiggle in 2006 and later sold toBridgepoint in £210 million deal in 2011.

$22.71M Livingbridge

http://www.fanaticsinc.com/

http://www.netshoes.com.br/

http://www.internetstores.com/

http://www.wiggle.co.uk/






Vaola [Berlin, 2010]: Vaola (formerly mysportworld) provides premium online store and theshopping club and equipment on the topics of sports, outdoor and sports lifestyle with 300 topsports brands in the area of outdoor, running, cycling, swimming & beach, football, sportslifestyle, climbing and mountain sports, fitness & training as well as winter sports.

$16.6MNauta Capital, XAnge, Grazia

Equity, Cipio Partners


Heverest [Moscow, 2011]: Heverest.ru is an online sportswear retail company in Russia. Thecompany operates in mass and semi-professional sports goods segments, offering clothing,footwear and equipment in most kinds of popular sports and outdoor activities. Since its launch in2011, the company has established supplier relations with over 80 suppliers and 200 brands andthe website hosts more than 1.5 million visitors per month. Co-founder and CEO, Vladimir Kim,left in February 2013 and the company was closed in 2014 because of bankruptcy (Refer:https://roem.ru/04-03-2014/112166/onlayn-gipermarket-heverestru-zakrylsya-nesmotrya-na-65-mln-investiciy/).

$12.5Me.ventures, ruNet, Fastlane Ventures, Infinity Ventures


Collectabillia [Bangalore, 2010]: Collectabillia.com is an online auction platform launched byUniversal Collectabillia Pvt Ltd (UCPL) for selling sports and celebrity merchandise. UCPL was setup in 2010 and it also helps celebrities extend their overall brand value. Their product categoriesinclude Football, Cricket, Tennis, Hollywood and few other celebrities. Also includes apparel,sports equipment, office supplies, posters and other accessories. Raised INR 8 crore of venturedebt from Temasek's venture lending platform InnoVen Capital India after its Series B round.InnoVen Capital India had also previously lent Rs 5 crore to the company just before it raised itsseries B round of funding.

$10.2MAccel Partners, InnoVen

Capital

http://www.vaola.de/

http://www.heverest.ru/

http://www.collectabillia.com/






PGA TOUR Superstore [Roswell, 2004]: PGA TOUR Superstore offer swing analysis, golfinstruction by PGA teaching professions, club fittings, hitting nets, and practice putting greens, aswell as a online selection of golf and tennis equipment, clothing, and home furnishings. The PGATour is the organizer of the main professional golf tours played primarily by men in the UnitedStates and North America. PGA TOUR Superstore has affiliation with the PGA TOUR organization,every golfer has access to the same technology, expertise and TOUR Van experience that thecard-carrying professionals do. Golf & Tennis Pro Shop, Inc. owns and operates PGA TourSuperstores. Golf & Tennis Pro Shop, Inc. was incorporated in 2003 and is based in Roswell,Georgia. It also has stores in Schaumburg and Downers Grove. As per the transaction announcedon October 19, 2009, Golf & Tennis Pro Shop, Inc. operates as a subsidiary of AMB Group, LLC.

$9M


Evolucion Innovations [Seattle, 2001]: Evolucion Innovations, doing business as evo, is an onlineretailer of action sports equipment, apparel, and accessories. It offers products in the areas of ski,snowboard, wakeboard, and skate; and clothing for men and women, accessories, shoes, bags,and products for kids. The company sells products online and through its store in Seattle,Washington. Evolucion Innovations was founded and started their website in 2001 and is based inSeattle, Washington.

$7.58M


Deporvillage [Manresa, 2010]: Deporvillage is an online sporting goods retailer specialized inleading brands of sports equipment. It provides apparel for cycling, running, swimming andoutdoor activities. Users can order and pay online. The company had a turnover of €6.4 million in2014, over €10m in 2015, and 350 orders a day on average and 1m monthly visits.

$7.21MSeedRocket, La Nevera Roja,

Mediaset, P101, AD4Ventures, Samaipata Ventures


Brand Zeven [Bangalore, 2015]: Zeven is an online brand for sports footwear and apparel. Catersto several sports including Cricket, Football, Tennis, etc. Plans to open 4 exclusive brand stores in2016. The products will be designed in India but sourcing will be done globally. The footwear willbe made in China, while apparel will be manufactured in India, Sri Lanka and other countries. Co-founded by Hemchandra Javeri and Mahesh Bhupathi with a seed investment of $5 million.

$5M

http://www.pgatoursuperstore.com/

http://www.evo.com/

http://www.deporvillage.it/

http://www.shop.zevenworld.com/


Sports Management Tech (1/159)



Sports Goods Manufacturers (1/46)



Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

484

484


Team

Ashwani Singh

Lead Analyst – Sports Tech

Abhay Kumar

Analyst – Sports Tech

https://in.linkedin.com/in/ashwani-singh-7617379

https://twitter.com/singh_ashwani1

https://in.linkedin.com/in/abhay-kumar-559b9642

https://twitter.com/abhaydepiit2010

tracxn research sports tech landscape, august 2016

Data & Analytics