tracxn! online rental startup landscape - july 2015

ONLINE RENTAL

Start-up Landscape

JUNE 2015

Deal Discovery Made Easy

TRACXN

Building the largest team of Analysts tracking startups globally for

Venture Capital Funds


Tracxn: Sectors we track

Illustrative Sectors Tracked

ENTERPRISE

INFRASTRUCTURE

ENTERPRISE

APPLICATIONSMOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

ONLINE RENTAL

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

BITCOIN

PAYMENTS

EDUCATION IT

SELF LEARNING

HEALTHCARE IT

DIGITAL HEALTH


Online Rental: Sector Overview

Scope: This report covers companies providing and enabling online rental of products to consumers as well as businesses.

Excludes immovable assets like real estate.

• Over $1B invested in last 5 years, with ~ $200M invested in H1 2015.

• 59 rounds of funding between 2014 – H1 2015. Transport and Fashion are the top two funded sectors.

• Transport - 21 investments worth ~ $300M

• Fashion - 10 investments worth ~ $90M

• Most active funds/incubators

• 500 Startups (Artsicle, BoatBound, HiGear, Tie Society, VaiVolta, Le Tote)

• Y Combinator (Lumoid, FlightCar, Style Lend, EquipmentShare, Le Tote)

• Andreessen Horowitz (Little Borrowed Dress, Getable, Yard Club, Le Tote)

• Notable investments in last six months

• Pley (Online rental for toys) - $10M, Series B from Allegro Venture Partners, Maven Ventures, Correlation Ventures,

Floodgate, Sozo Ventures - Feb 2, 2015.

• The Black Tux (Online rental for tuxedos) - $15M, Series A from The Raine Group, Menlo Ventures, First Round -

Jan 21, 2015

• eHi Car Rental - $150M, from SRS Investment Management, Tiger Global Management - May 26,2015


Notable

rounds

$216 M$230 M

$101 M

$374 M

$241 M$247M

$209 M

7

17

3028

54

42

17

0

50

100

150

200

250

300

350

400

0

10

20

30

40

50

60

70

80

Total funding

Rounds of Funding

Funding has continued at a steady pace in this

sector, ~ $1B invested since 2012

Chegg: $57M

BookRenter: $20M

ZipCar $21M

BookRenter $30M

BookRenter $20M

RentTheRunway $15M

ReoCar $100M

Chegg $25M

YongChe $60M

RentTheRunway $24M

iCarsClub $60M

RentTheRunway $60M

Pley $10M

TheBlackTux $10M

YT

D

Year on year venture funding in online rental start-ups between 2009 - YTD 2015

In $

mill

ion


The number of early stage deals has gone up

significantly since 2010

4

9

24

20

46

26

3

4

2

3

4

6

0

10

20

30

40

50

60

2009 2010 2011 2012 2013 2014

Rou

nd

s o

f fu

nd

ing

Early Stage Late Stage

Late Stage

Early Stage

Number of funding rounds in online rental start-ups between 2009-2014


Online Rental – Market Map

FASHION

(platforms for renting fashion

apparel and accessories online)

APPAREL

Little borrowed dress

ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE

(platforms for renting adventure

goods/ equipment online)

APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA

(Platform for renting camera,

lenses and other accessories)

Lumoid, Lensrentals

BOOKS

(Platform for renting text books)

Chegg, Bookrenters

GAMING AND VIDEO

(platforms for renting movies, toys

and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT

(platforms for renting cars and

bikes online)

BIKES

Spinlister, Zagster

CARS

Silvercar, Getaround, Zipcar

FURNITURE

(Platform for renting furniture)

Furlencos

Business Facing

HEALTHCARE EQUIPMENT

(platforms for renting medical equipment)

Cohealo

HEAVY EQUIPMENT (platform for renting heavy equipment online)

Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M

1. Excludes immovable assets like real estate

HORIZONTALS (Multi-Category)

Baro, Peerby

$5M


Transport, Books and Fashion are the top

funded sectors in Online Rental

$0

$0

$5 M

$6 M

$11 M

$13 M

$18 M

$42 M

$166 M

$344 M

$450

0 100 200 300 400 500 600 700

Camera

Tools

Horizontal

Furniture

Healthcare Equipment

Adventure

Heavy Equipment

Gaming and Movies

Fashion

Books

Transport

Total Funding in $millions

$0.1 M

N/A

RelayRides, ZipCar, ReoCar, iCarsClub

Chegg, BoookRenter

Le Tote, RentTheRunway, BagBorrowSteal

Pley, GameFly

Getable, YardClub

BoatBound, Yaticho

CoHealo

Furlenco

Peerby, Baro

Mootch

Lumoid

$679 M

Cumulative Funding across various Online Rental sectors in last 10 years (in $ million)

700


Online Transport Rental: Flat funding activity,

B2C car rental is the top sub-segment

NA

$0.1 M

$5 M

$6 M

$11 M

$13 M

$18 M

$42 M

$166 M

$344 M

$450

Camera

Tools

Horizontal

Furniture


Adventure

Heavy Equipment

Gaming and Movies

Fashion

Books

Transport $679 M

Cumulative Funding across various Online Rental sectors in

last 10 years (in $ million)

$96M

$30M

$332M

$202M

$153M $164M

2010 2011 2012 2013 2014 2015

in $

mill

ions

Transport Rental – Funding between 2010 - 2015YTD

Cars - B2C, $478M

Cars - P2P, $192M

Bikes - B2C, $7M

Bikes - P2P, $2M

In cars, B2C car

rental Is the majorly

funded Sub-sector

Transport Rentals – Funding Across Sub-Sectors

Flat funding in the

last few years

YT

D

Top Companies


Online Book Rental: Sharp decline in funding

NA

$0.1 M

$5 M

$6 M

$11 M

$13 M

$18 M

$42 M

$166 M

$344 M

$450

Camera

Tools

Horizontal

Furniture


Adventure

Heavy Equipment

Gaming and Movies

Fashion

Books

Transport $679 M



$2M

$30M

$120M

$98M

$66M

$27M

$2M $0.2M

2007 2008 2009 2010 2011 2012 2013 2014

in $

Mill

ion

Book Rental – Funding between 2007-2014

Online book rental witnessed a sharp decline in funding activity.

Chegg, BookRenter and CampusBookRenter account for majority

of the funding.

Chegg

$114M

Chegg

$75M

BookR

ente

r$40M

Chegg

$27M

Top Companies


Fashion Rentals: Steady Increase in Funding

led by Luxury Fashion Rentals

NA

$0.1 M

$5 M

$6 M

$11 M

$13 M

$18 M

$42 M

$166 M

$344 M

$450

Camera

Tools

Horizontal

Furniture


Adventure

Heavy Equipment

Gaming and Movies

Fashion

Books

Transport $679 M



$16M$20M

$28M

$67M

$19M

2010 2011 2012 2013 2014 2015

in $

mill

ions

$0.9M

Luxury -Horizontals,

$114M

Luxury -Apparel,

$15M

Luxury -Accessories,

$21M

Apparel, $3M

Accessories, $2M

Fashion Rentals – Funding Across Sub-Sectors

Funding in the fashion rentals

space has grown rapidly in the

last few years

YT

D

Fashion Rentals – Funding between 2010 - 2015YTD

Dominated by the

luxury segment

Top Companies


Mature – Well Funded

Fashion

Horizontal

Adventure

Books

Transport

Gaming and Movies

Furniture

Heavy Equipment

Tools

Creative Art


Musical Instruments

2007 2008 2009 2010 2011 2012 2013

Average Year of Inception

Upcoming – Early Stage

Funding

Heavy Equipment, Adventure and Tools

witnessed growth in funding in recent years

To

tal F

un

din

g (

Lo

g S

ca

le)

1

2

Note: This analysis include 300+ companies across 12 key business models

Size of the bubble

indicates number of

companies in the segment


Adventure – Boats and Heavy Equipment are

the upcoming sectors

• Adventure witnessed growth in

funding in recent years.

• Boat Rental is the majorly funded

sector.

• P2P Boat Rental dominates this

sector.

• Heavy Equipment witnessed drastic

increase in investment in 2015, led

by EquipmentShare and Getable.

• B2B Heavy Equipment Rental is the

most funded sub – sector.

Apparel, $0.27M

Boats - Marketplace, $2M

Boats - P2P, $11M

Horizonals, $0M

RV - P2P, $0

Adventure – Funding across sub-sectors

Heavy Equipment, $3M

Heavy Equipment - B2B,$15M

Heavy Equipment – Funding across sub -sectors

$1.00M

$0.55M

$2.46M

$6.12M

$2.80M

2011

2012

2013

2014

2015

In $millions

Adventure – Funding over the years

$2.40M

$0.00 M

$3.40M

$0.22M

$7.10M

2011

2012

2013

2014

2015

in $millions

Heavy Equipment- Funding over the years

1. Boats Marketplace – Platform for other boat charters/rental companies to rent their boats

2. B2B Heavy equipment Rental – Equipment rental between contractors

3. Heavy Equipment Rental – Rental between contractors

and equipment rental companies


Recently Funded Sub-sectors

TRANSPORT – CAR RENTALS• $35.0M Series D - RelayRides (US) from Trinity Ventures, Shasta Ventures, Google Ventures, August Capital - Jun 2014• $19.6M Series A - FlightCar (US) from Great Oaks, First Round, Comcast Ventures, Softbank - Sep 2014• $14.0M Series B - SilverCar (US) from CrunchFund – Sep 2014

FASHION - LUXURY• $8.8M - Series A - Le Tote (US) from Simon Venture Group, Sherpa Ventures, Arsenal Venture Partners, FundersClub, Lerer

Hippeau Ventures, Basset Investment Group, Azure Capital Partners, Accelerate IT Ventures – Feb 2015• $10.0M Series A - The Black Tux (US) from The Raine Group, Menlo Ventures, First Round – Jan 2015• $60.0M - Series D - RentTheRunway(US) from Advance Publications, Highland Capital Ventures, Bain Capital Ventures,

Technology Crossover Ventures - Dec 2014

EQUIPMENT• $2.1M Seed - EquipmentShare(Heavy Equipment) (US) from Y Combinator, WeFuder, Funders Club, Great Oak Venture

Capital, Sound Ventures - May 2015• $9M Series A - Cohealo (Healthcare Equipment) (UK) from Krillion Ventures, Romulus Capital - Oct 2014 • $7.6M - Getable (Heavy Equipment) (US) from Brick and Mortar Ventures, Stomper Company, DPR Constructions, Zachary

Constructions, JJ Albanese, Semil Shah - Feb 2015

GAMING AND VIDEO• $10M Series B - Pley(Gaming and Video) (US) from Allegro Venture Partners, Maven Ventures, Correlation Ventures,

FloodGate, Sozo Ventures – Feb 2015


Most Active Investors

500 Startups Y CombinatorAndreessen

Horowitz

Kleiner

Perkins

Caufield &

Byers

Great Oaks

Venture

Capital

Sequoia

CapitalFundersClub Floodgate MassChallenge

Expansion

Venture

Capital

Creative Art Artsicle Artsicle

Adventure Boatbound Boatbound

Transport HiGear FlightCar China Auto

Rental Inc.FlightCar

Reocar,

ZoomCar

ZoomCar RelayRides RelayRides

Fashion Tie Society, Le

Tote

Style Lend, Le

Tote

Little Borrowed

Dress, Le ToteRent The

RunwayLe Tote

Heavy Equipment VaiVoltaEquipment

Share.comGetable, Yard

Club

Equipment

Share.com

EquipmentShar

e.com

Camera Lumoid

Books Chegg Chegg

Gaming and VideoGameFly

Pley

Horizontal Rentabilities


Horizontal Transport Fashion Adventure Camera BooksGaming and

VideoTools Furniture

Heavy

Equip.

Healthcare

Equip.Others

ONLINE RENTAL COMPANY LISTDETAILS 300+ COMPANIES (94 FUNDED AND 233 UNFUNDED COMPANIES)

COVERS THE FOLLOWING SECTORS



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Horizontal (1/9)

Company Details Funding Investors

Listing

Rentlx [India, 2015]: Rentlx offers a platform for online rentals, leasing and P2P exchange. Users can post

classifieds about anything ranging from second hand goods, real estate properties to jobs and services. Plans to

charge a fee for premium listings from 30th June 2015. Claims to provide all services free of cost as on May 2015.

Listing

RentalCompare [United States, 2010]: RentalCompare is an online platform for listing products for rent. It has

more than 500,000 rental products and services from over 1,000 rental companies listed on its website. It

connects users who want to rent to individuals and vendors who want to lend products and services.

RentalCompare provides this service free to those who wish to rent. Rental companies listing rental products and

services pay a flat listing fee to RentalCompare

Marketplace

RentStuff.com [United States, 2010]: RentStuff.com connects people looking to rent items to suitable local

rental companies. It helps users to search, find and compare rental items. RentStuff.com uses a database of

20,000 rental shops to help users get the best deal. Rental companies are given the opportunity to contact new

customers directly with their best quote. User's just need to provide details about the rental period for the item that

they are searching for.

$0.7MJumpStart Foundry, Chattanooga

Renaissance Fund

Marketplace

frents [Germany, ]: Frents lets people discover items to rent, and buy, thus making frents a social tool for people

and their things. The ownership information is depicted on a map so that users get precious information about

their neighborhood and rental companies operating in the specified area. Frents enables friends to chat about

their latest shopping achievements, students to exchange dvds and games, neighbors to share their vehicles, and

all people to make money renting out unused things and to save money renting from a trusted renting business.

The company offers a free rental software that includes online-reservation, availability-techniques, customer-

management and discount rates on a per item basis.

$0.1M

Marketplace

RentPitara [India, 2013]: RentPitara, by Futore Ventures, is an online portal for rentals. Allows users to rent

products for a pre-defined period of time. Verifies products before listing and guarantees quality. Launched

operations in Pune, expanded to Mumbai since then. Won IIT-Kanpur's B-Plan competition IDEAS during

Techkriti 2013 and received INR 1.5M in prize money. Raising $300K on AngelList as of Feb 2015.

$25k



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (2/9)


Marketplace

Ecomodo [United Kingdom, 2008]: Ecomodo is an online marketplace that lets people lend and borrow each

other''s everyday objects, skills and spaces with confidence. Founded in 2007 it stopped its services in

March,2015

Marketplace

e-loue [France, 2009]: e-Rent is a web based platform for any individual or professional to lease its objects, and

look for objects for rent. Created in 2009 by Alexandre Woog and Benoit Wojciechowski. Both individuals and

business can list their products for rent on its platform.

Marketplace

Rentalic [United States, 2008]: Rentalic.com is an online rental marketplace that provides a platform for sharing

& reuse through person-to-person renting between friends, family, and neighbors. It is an online marketplace

where individuals and businesses can rent the stuff they own to each other. Awards & Recognition: 1st

place grand prize winner - PayPal Developer Challenge Innovation Competition (Rentalic captured the grand

prize in the 2010 PayPal X Developer Challenge innovation competition.

Marketplace

eRENT [United States, 2010]: eRENT provides an online platform to rent people, places and things.

Headquartered in Southern California, eRENT connects commercial and individual owners and renters of goods

and services in one online rental marketplace.

Marketplace

Rent It Today [United States, 2006]: RentItToday provides consumers and potential renters a web platform

where they are able to find what they want to rent where they need to rent it. Rental Companies of all sizes can

advertise, market, and brand their rental inventory, services, and business across its web platform. In addition,

users can track their goods through custom analytics that monitor and report on all points of contact, real time

email form lead generation, phone calls, onsite traffic, referral traffic to their websites and social media networks,

and more.



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (3/9)


Marketplace

erento [Germany, 2003]: Erento is an internet-based marketplace for renting goods and services. At erento.com,

potential buyers find everything that is available for rent spanning over 2,200 categories. The platform gives

renters an overview of prospective prices and availability in the relevant region. It aggregates a large number of

goods lenders. Started as a commission model in 2003, it change itself to contract based model in 2010, where

each lender can upload a certain number of articles online each month. Erento was acquired by Austrian

publishing house RussMedia in 2011.

HV Holtzbrinck Ventures

P2P

Rentabilities [United States, 2007]: Rentabilities attempts to create a rental platform where people can rent

anything, all at the same place. It aims to make people rent stuff which they plan to use only once instead of

buying them. Founded by Alex Cook and Adam o'Neill, its still in beta phase and is primarily based in Boston.

$0.7M MassChallenge

P2P

Rentamus [Spain, 2009]: Rentamus provides a peer to peer platform for renting anything. Based in Spain

anybody can post their products to put on rent. Rentamus does not store any product on its platform, it just

provides the tools for its users to search and rent them. It generates the payment details and lets the owners

decide the rental terms.

$0.3M

P2P

Rentah, Inc. [United States, ]: Rentah.com provides a peer-to-peer platform on which anyone is able to rent out

their goods, services, or spaces at a price of their choosing. The platform allows communities to tap into the

value of their underutilized assets, such as the lawnmower, vacant room etc. which lay idle for long. A user can

request to rent a product. After the request has been approved, user can contact the provider for renting the

product, which he approves after getting a verification code from Rentah. In return, Rentah charges five percent of

the fee.

$0.1M

P2P

Baro [United States, 2013]: Baro is a mobile solution for on demand P2P, renting of everyday goods with on the

spot delivery and pickup options with provision of insurance on transportation and renting of goods. Customers

make cash by renting out everyday products like cameras, televisions, kitchen applicances etc to other people.

Initially started as a crowd funded startup on Kickstarter, it successfully raised $15K and received seed funding in

the early 2015.

$0.1M



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (4/9)


P2P

Coomuna [United States, 2014]: Coomuna is a web based social platform for peer-to-peer borrowing and

lending in Latinamerica. It connects people with similar interests, to enable sharing goods, services and activities

in real life. Users can list anything that they wish to rent on its platform for free. They can also rate each other to

create a social group based on trust and quality.

$50k

P2P

Usarium [Russia, 2013]: iOS app for peer-to-peer consumer rental on smartphone for everyday use items.

Provides booking, escrow payments and digital legally binding agreement. Free share transactions with friends,

commercial transactions - 10% commission.

$50k

P2P

Rent My Items [United Kingdom, 2011]: RentMyItems.com is an online UK marketplace that facilitates business

to consumer and person to person renting of items owned among friends, family and communities. Items are

contracted directly between the owner and individual renting the item. Looking to increase traction and improve

features, the website currently allows free listings without commission.

$41.6k

P2P

UseTogether [Romania, 2012]: UseTogether is a peer-to-peer online community-based web platform designed

for like-minded people. It targets individuals who are willing to share their resources with other members. It allows

members to lend, give away or swap objects and services at no financial expense. Any user can list anything for

rent on its platform.

$41.1k LAUNCHub

P2P

Rentthings.ca [Canada, 2011]: RentThings, is a Canadian Online Rental Marketplace that connects owners and

renters together, through a peer to peer rental system. Owner can rent any daily household goods like bicycles,

chairs, tools etc by listing them on the platform. Users looking to save some money can search the platform for

products available on rent.



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (5/9)


P2P

PhoRent [United States, 2012]: PhoRent, now Karangoo.com was a peer-to-peer rental marketplace that allows

you to rent out items in your household that you don’t use every day, like your motorboat or Jet Ski. You can also

search rental items listed by private party or rental merchant and book it right on our site. The company changed

business model to a group buying platform where members can create/join a group to make a purchase, share

the cost, schedule usage of the product and then rent it out to other members.

P2P

Renthiz [India, 2014]: Ren Thiz is an upcoming online rental marketplace for users to meet their rental needs.

Users can browse listings on the site and get connected with the renter. Users have the option to rent the item in

hourly, monthly, yearly basis and to stipulate the rental price. Product listings include furniture, electronics, books,

real estate etc. Yet to launch as of May 2015.

P2P

RentItYaar [India, 2013]: RentItYaar is an online rental marketplace for second hand products. Users can browse

listings on the site and get connected with the renter. Product listings include various categories like apparel,

electronics, furniture, sports & fitness, travel & camping etc. Currently operating in Pune.

P2P

RentuUp Marketplace [Israel, ]: Rentup is a P2P rental market place. It allows people to rent or hire anything

to or from anyone with confidence. Users need to register themselves, in order to list their products for rent. Users

can list anything and set their own rental terms.

P2P

SharePALS [United Kingdom, 2011]: SharePALS.com is a peer-to-peer rental website. Members can rent,

borrow, share or donate household items, spaces, skills and resources. People can also lend or donate their

items for free. Users need to register on its portal before they list any product for rent.



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (6/9)


P2P

Locloc.it [Italy, 2012]: Locloc is an Italian peer-to-peer renting site. It offers a virtual market place where people

can rent anything he/she owns to anyone. Subscription is free and easy: individuals as well as professionals can

create a personal profile on Locloc issues a rental agreement that the user can see directly with the renter. The

contract includes an insurance policy that can cover the object from damage till 990 euro. Owners specify the

terms of the rental and both renters and owners can rate each other to create a reputation system for the platform.

P2P

Beepyo [United States, 2015]: A peer to peer online rental marketplace that encourages social interaction

between friends and strangers. Users can list their spare items for rent on its platform. Creates an online social

network for renting stuffs where users can rate and review each other.

P2P

RentXS [Australia, 2013]: RentXs provides an online platform to list anything for rent. People can list almost

anything by providing details about availability, rental fee, delivery options etc. It provides renter the security of

making payment only when the ordered product has been delivered for service. For owners it provides a secure

and easy payment channel.

P2P

Rentoid [Australia, 2007]: Rentoid.com provides an online hire and rental platform that connects owners with

renters. The company offers platform that enables owners to rent their items and renters to find various products

in the areas of accommodation, airplanes, antiques, art baby, beauty and health, boats, and books. Part of

Collaborate Corporation - an ASX listed company.

P2P

Hire Things [United Kingdom, 2006]: Hire Things is an open marketplace for products, goods, places, and

services for hire and rent. The web based internet rental platform also provides a hire booking management

system.



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (7/9)


P2P

ShareTown [United States, 2012]: ShareTown lets users buy, sell and rent from around their neighbourhood.

The company is trying to build trusted community. The company partnered with media companies that have a

trusted brand so they can white label their brand. For security, the rental fee and deposit requested are held in

limbo on the platform until both parties confirm that they are satisfied with the exchange. Parties also have the

ability to review each other.

P2P

usetwice [United States, 2012]: On usetwice user can rent objects for DIY, Sports and Leisure, Fashion &

Accessories or other items.

P2P

Rentything [Canada, 2012]: Rentything is an online peer to peer rental marketplace. With it, users are able to

rent anything from anybody. They are also able to rent out their own things to other users to earn some money.

Listing is free.

P2P

RentBillow, LLC. [United States, 2014]: RentBillow is an online person-to-person rental marketplace for unused

assets to other individuals. Helps to create value for individuals who temporarily need assets and do not want to

spend the money to purchase them outright. Founder (Anabella Watson), a former housewife, originally

conceived the idea as a way for stay at home wives/mothers to generate extra income for their households

without having to leave their homes.

P2P

The Borrowers Ltd [United Kingdom, 2010]: The Borrowers provides an online platform which brings together

lenders of personal possessions, property and land, with borrowers who would rather hire than buy those

items.Launched on 15 September 2010, the first 100 listings placed are free of charge for 6 months advertising.



Heavy

Equip.

Healthcare

Equip.Others


Horizontal (8/9)


P2P

Rentgini [India, 2014]: Rentgini provides listing of household items available for renting and connects owners

with borrowers. It lets users list and search for products and rent/lend them for the period they want. Operating in

Bangalore as on April 2015.

P2P

Rentongo [India, 2012]: Rentongo.com is an online marketplace in India for rental of goods that lists various

kinds of products like furniture, appliances, bikes, camping gear etc. It provides all the required details to connect

renters with owners of these products. The portal enables users to browse through rental categories in search of

the product they want to hire, send enquiries to renters, obtain rental and transportation charges and make the

payments directly to the renter. Allows renters to list the products they want to rent along with details of the

product. Also enables renting businesses to partner with the company and grow their business. Selected for GSF

M-Accelerator batch of 2015.

P2P

RentSher [India, 2014]: RentSher lets users list and search for products and rent/lend them for the period they

want. Covers daily household products including toys, costumes, kitchen appliances, sports items, electronics,

etc. Handles transactions online or through COD and performs doorstep delivery and pickup. Currently operating

in Bangalore.

P2P

Red's Shed Rentals [Brazil, 2012]: Red's Shed is a Colorado-based peer-to-peer rental community connecting

people who have underutilized stuff in their house and garage, with those who need it. Red's Shed connects

friends and neighbors to share the things they don't use every day. Red’s Shed has also introduced a groups

functionality to the community; offering organizations such as schools, HOAs, churches and other groups the

ability to act as circles, for their members to rent to one another. The company successfully completed a crowd-

funding round ($4,500) in May 2014

P2P

IRentShare [India, 2012]: IRentShare is an online platform that enables users to rent and share their products.

The categories of items offered by the site include books, computers, cameras, furniture, home & kitchen

goods, sports goods, musical instruments, travelling equipment etc. Payment methods include netbanking &

COD. Logistics for the renting goods and the background check of the customers involved in renting and receiving

, along with the deposit money handling is managed by the company.



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P2P - Location

Based

Peerby [Netherlands, 2011]: Peerby is a Dutch startup that operates a peer-to-peer sharing service for products.

Users can share or request items from people in their neighborhood online, via their mobile or via social media

channels. Launched (beta) for Amsterdam in August 2012, the team is expanding to other areas.

$2.4MSanomaVentures, Techstars,

XAnge Private Equity

P2P - Location

Based

NeighborGoods [United States, 2009]: NeighborGoods is an online marketplace that allows you to share,

borrow and sell physical items with other people in your area. On the platform people can list their items for sale,

browse inventory of items and add their wishlist to share with other members in their community.

$100k

P2P - Location

Based

Baatna [India, 2015]: Developing an android app that will help users borrow stuff instantly from other users in

nearby vicinity. Users can post their requirement on the app and it will send a push notification to all the people in

that area. Founders also founded Cloudfulfill, an e-commerce enabler. Not yet launched as on May 2015.

P2P - Location

Based

Relendo [Spain, 2014]: Relendo provides a peer to peer renting platform that allows rental of products among

users belong to same area. It lets people looking to lend products to renters in return of some financial aid. Users

can specify their duration of lending products and request for an appropriate quotation. All users in the community

are verified before hand.

P2P - Location

Based

Zilok [France, 2007]: Zilok is a France based local peer-to-peer and B2C property rental marketplace. People

can list and rent anything like vehicles, tools, furniture, sports gear etc. Members can manage thousands of

objects per account for free. Rental services pay for marketing services by Zilok.



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FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Transport (1/15)


Cars -

Metasearch

Enjoy Car Hire [United Kingdom, 2009]: Enjoy Car Hire is a UK car hire broker/Metasearch that offers

affordable online car hire in over 37 different countries. Using its website users can request for a quote. Users just

need to provide information about their rental period, and Enjoy Car Hire offers them a list of options from a

number of car rental providers. Users can then compare different rental prices and book their cars.

Cars - B2C

China Auto Rental Inc. [China, 2007]: Zuche.com (China Auto Rental Inc.) is a leading car rental service in

China. Found in Sept. 2007. As China's leading car rental service supplier, Zuche.com provides short term, long

term and financial rental services in the whole country . It was awarded the "Excellent Enterprise of the year"

award in 2011. It went public on Sept 19, 2014.

$203MKleiner Perkins Caufield & Byers,

Warburg Pincus

Cars - B2C

Reocar [China, ]: Reocar is a professional car rental service company in China. As a new car rental enterprise,

Reocar owns a set of car rental management system, which ensures the standardization and normalization of

operational procedure of the enterprise, coordinated with advanced E-commerce platform and GPS. Users can

book their cabs on its web platform where they provide details about their journey.

$100M Sequoia Capital

Cars - B2C

Zipcar [United States, 2000]: Zipcar is a membership-based car-sharing company that provides automobile

rentals to its members, billable on an hourly or daily basis. Members are able to view vehicle availability and

reserve a self-service car via the internet, iPhone app, or telephone, in increments as short as one hour and pay

only for time they reserve. Zipcar vehicles report their positions to a control center using in-car technology.

Zipcar was founded in 2000 by Cambridge, Massachusetts. On October 31, 2007 Zipcar merged with rival

Flexcar. In 2009 Zipcar has become the world’s largest car-sharing service, sharing 6,000 vehicles among

275,000 drivers in 49 U.S. cities, Vancouver, Toronto, and London.

$60.7M

Meritech Capital Partners, Pinnacle

Ventures, Benchmark, Greylock

Partners, Globespan Capital

Partners

Cars - B2C

YongChe [China, 2010]: Yongche is a car rental service company. It allows users to book professional car

reservations online. Users can specify their pick up/ drop off point. Recently it also started its professionally

chauffeured car rental service. It currently operates in the cities of Beijing, Shanghai, Guangzhou, Shenzhen and

74 other Chinese cities.

$60M

DCM, Ctrip, ZhenFund,

Morningside Group, Qualcomm

Ventures, CBC Capital, GIC



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Silvercar [United States, 2012]: Silvercar is the airport car rental company for business travellers currently

renting on Silver Audi A4s. It allows customers to complete the rentals, even unlocking the cars, with a

smartphone. Available in US cities at Austin, Dallas, Los Angeles, Phoenix and San Francisco.

$31.5M CrunchFund

Cars - B2C

ZoomCar [India, 2012]: ZoomCar is a membership-based self-drive car rental service that allows individuals to

rent vehicles by the hour or by the day/week/month. The service is based on a hyper-local distribution model that

locates vehicles in close proximity to where people live or work. Zoom partners with the auto manufacturers

like Ford & Mahindra, becoming the first car rental company in India to offer an electric vehicle. One of six

companies that are part of Microsoft's Accelerator Plus program in Bangalore. Operational in Bangalore and Pune

with a fleet size of over 250 cars at about 40 locations (Oct 2014). Larry Summers invested $30K in the company

in May 2013. Raised venture round of funding in Oct 2014 led by Sequoia Cap with participation from existing

investors and Mohandas Pai, former Infosys CFO and Abhay Jain, Head of Corporate Affairs at Manipal Group.

Raised a series B round of $5M from sequoia and Mohandas pai. Co-Founder David Back has made his exit from

the company but will still hold his board position.

$16MFunders Club, Empire Angels,

Sequoia Capital, FundersClub

Cars - B2C

Drive YOYO [Turkey, 2012]: Located in easy to access locations, YOYO lets people rent cars hourly and get

their cars just by using their membership cards. No keys, no paperwork, no waiting line. Currently it’s in Istanbul,

Turkey.

$5.5M

Cars - B2C

Drive.SG [Singapore, 2011]: Drive.SG is Singapore is a car rental marketplace for people to rent cars in

Singapore. Drive.SG has partnered with various car rental companies based in Singapore. Users can select the

cars of their choice, mention their hire and return dates.

$1M

Cars - B2C

Hyrecar [United States, 2014]: Stealth-mode startup with an online marketplace where car owners can rent their

cars to approved Uber/Lyft drivers and make money on their idle cars. Has a fixed pricing model, car owners can

track their cars on map and get car insurance.



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Highway Cabs [India, 2006]: Highway cabs is an online car rental service provider. Claims to maintain a car fleet

which is less than 3 years old. Provides car rental services for 60 cities in A.P & T.G only. Offers packages of

car rentals for tourist destinations around Hyderabad. Also offers corporate packages.

Cars - B2C

JustRide [India, 2014]: JustRide provides rental cars for self drive. Consumer can book a car online by hours or

days from a fleet of luxury cars. Charges a security deposit of INR 3000. Plans to introduce a dynamic pricing

model based on user driving index, where customers are rewarded with lower rental charges for driving safely.

Claims to have over 300 unique customers. Operating in Mumbai as on April 2015.

Cars - B2C

Geysir [Iceland, 2002]: Geysir is an Icelandic car rental service that allows users to book cars on rent online.

Geysir Car Rental boasts of a collection of new American, European and Japanese cars that specifically meet the

requirements of motoring conditions in Iceland. It also offers a number of low cost rental cars for ranging from

small Toyota Yaris to big Ford Econoline 4x4 for 15 persons.

Cars - B2C

Reliable Car & Truck Rental [Canada, ]: Reliable Car & Truck Rentals offers online car and truck rentals on

daily , weekly and monthly basis. They also have a special weekend rate and holiday specials. Reliable Car

& Truck Rentals offers free customer pick up from home, body shop or office. The website offers an online

form to request quote and allows payment via all major credit cards.

Cars - B2C

Top Rent A Car [Bulgaria, 2003]: Top Rent A Car is Bulgarian car rental company. It has offices in Varna

Airport, Burgas Airport and Sofia Airport. The company has large car fleet of more than 500 cars, most of them

brand new. It provides car hire service in every Bulgarian city, car hire deliveries and transfers. The online

platform allows users to register themselves, browse and reserve cars by providing details about their reservation

period.



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Cars - B2C

Rent-A-Bomb [Australia, 1974]: Rent-A-Bomb Car Rentals is an online car rentals service that provides

affordable car for hire. The company has offices in 12 locations in 3 states. Offers car rental in Melbourne,

Sydney, Brisbane, Gold Coast, and Cairns. Users book cars by entering the rental details on the website.

Cars - B2C

Nationwide Vehicle Contracts [United Kingdom, 2002]: Nationwide Vehicle Contracts, established in 2002 is a

car & van leasing company with gap insurance and offers a range of car accessories. Users of the website

can either fill out an online quote or pick up the phone and talk to one of the UK based leasing specialists at

Nationwide Vehicle Contracts. Users can either lease cars for a along term or rent them for short duration.

Cars - B2C

Bravo Rent a Car [United Arab Emirates, 2011]: Bravo is an online car hire company, providing their services in

Dubai, Abu Dhabi and all over the UAE. Bravo offers car from luxury brands like Maybach, Bentley, Cooper,

Cadillac Escalade, Lamborghini, BMW, Ferrari, Mercedes, Land Rover, Rolls Royce and Porche for rent. Users

can enter the details of their hiring period on its platform for renting the cars.

Cars - B2C

Autorent Car Rental [United Arab Emirates, 2006]: Autorent is a car rental company based in the middle east,

headquartered at Dubai, United Arab Emirates, having offices at Sultanate of Oman and Kingdom of Saudi

Arabia. Started with a fleet of 50 vehicles, the company now boasts to have over 10000 vehicles, with in-house

service center facilities. Recently the company launched its limousine services named as “Autorent Limousine

Services” in the Dubai, providing services in UAE and Oman. Its online platform allows users to book cars by

providing details about the pick-up and drop location. Frequent renter are rewarded with reward points.

Cars - B2C

Upshift [United States, 2012]: On demand car rental service. It calls itself the Inspirato for cars. Car club

members can drive a luxury sedan, SUV, or hybrid they can drive for a day or longer delivered to their door

anytime, anywhere in the city. Offer $1M insurance coverage. Rentals start at $75 per day.



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Cars - B2C

roamride.com [NewZealand, 2013]: Roam connects people who own cars with trusted people who want to

borrow cars. It endevours to make car sharing simple, safe and cost effective. Owners earn money while their car

is idle, and borrowers have the convenience of a car when they need one right in their neighbourhood

Cars - B2C

Greenleaf Rent A Car [United States, 2010]: Greenleaf Rent A Car is an eco-friendly car rental company that

provides low emissions vehicles including electric and hybrid models. Its rental fleet includes a wide variety of

vehicles ranging from electric vehicles to low emissions SUV and truck rentals. It has offices in Carlsbad and

Escondido, CA.

Cars - B2C

Edge Auto Rental [United States, 2006]: Founded in 2006, Edge Auto Rental owns and rents diverse fleet of

Cube Trucks, Passenger Vans, Cargo Vans, Mini Vans, Sport Utility Vehicles, Hybrids, and Sedans. Customers

can book their cars on its platform by stating the duration of the rent and paying a booking fee in advance.

Cars - B2C

MiCar [India, ]: Offers a web/mobile platform that allows users to register a membership with and locate self-drive

cars in their location to book for the time required by the customer. The company provides the user with a key

card which can be used on the card reader to use the car. Users can make car reservations on the platform and

choose from the type of car and the duration required. Also has a mobile app for booking services. Its services are

currently available only in Delhi, Noida and Gurgaon.

Cars - B2C

LetMeDrive [India, ]: Online platform that allows users to book for self-driven cars which can be rented for a

period of time. Users can provide the details of the booking period along with type of car they need and check for

the availability on the portal. Has set fleet based tariff plans along with bulk booking options. Currently operating in

Delhi/NCR region.



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Season Car Hire [United Kingdom, 2006]: Season Car Hire established in 2006 provides luxury cars for hire in

United Kingdom. All cars offered on its platform are certified to deliver a top level performance because of its

regular maintenance and service. It offers a variety of luxury and prestige vehicles from the most elite

manufacturers in the world like Aston Martin, Bentley, Audi, Ferrari, Bmw, Lamborghini Land Rover, Range Rover,

Maserati, Mercedes, McLaren, Porsche, Nissan, and Rolls Royce.

Cars - B2C

Greenlux Car [France, 2013]: GreenLuxCar offers luxury vehicles for rent. It has its own fleett of luxury / prestige

cars only in hybrid or electric engine. As a special service users can add a driver to the rental period or for a

simple transfer from point A to point B. GreenLuxCar attempts to make an impact on society and create

awareness with the need to use vehicles ecological in partnership with several renowned car manufacturers.

Cars -

Marketplace

LendYour [United Kingdom, 2013]: LendYour offers to be the Expedia, for renting. Users can book the exact

car, RV, van or truck they want, read reviews and check the environmental impact mark for each vehicle before

they make their choice. It offers small & medium enterprise rental industry a SaaS booking platform,

integrated fleet management and fully back-office functionality to transform the management of their business.

$8.5k

Cars -

Marketplace

Rent A Car Now [United States, 2011]: RentACarNow provides users a web platform that lets them quickly

search for the lowest car rental rates in any city or airport. It claims to manually search and list all possible car

rental sites in the world and offer the best deals and lowest prices on them. Users can both book and cancel their

reservation on its web site.

Cars -

Marketplace

DriveNow [Australia, 2002]: DriveNow helps travelers compare and book car and campervan hire vehicles in

Australia and New Zealand from leading rental companies. Visitors can instantly compare the latest pricing from a

wide choice of leading rental companies and view a detailed summary of vehicle features. Users can confirm

booking instantly on its platform by paying, if required , using a credit card. DriveNow introduce in 2009 the

world's first Green Star rating on rental Cars. Its car partners inlcude Avis, Hertz, Budget, Europcar, Thrifty and

RedSpot. Campervans Partners include Apollo Motorhomes, Britz, Backpacker Campervan Rentals, KEA

Campers, Maui, Cheap Campa, Hippie Campa and Tasmanian specialists Cruisin' Tasmania Motorhomes.



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Cars - P2P

iCarsClub [Singapore, 2012]: iCarsClub provides a peer to peer solution for user looking to rent cars and save

money. Car owners can list their vehicle to monetize their idle car time, and car drivers can rent a car nearby at a

low hourly or day rate. iCarsClub also provide full insurance cover on each vehicle listed for rent on its platform.

$70.5MRed Dot Ventures, IDG Capital

Partners, The Morningsider

Cars - P2P

RelayRides [United States, 2009]: RelayRides offers a peer-to-peer car rental marketplace connecting people

who need a car with vehicle owners whose rides would otherwise be sitting idle. The platform keeps a track of

cars and matches borrowers to car owners. Car owners set the price and availability and RelayRides provides the

technology infrastructure and a $1M insurance policy to make the transaction safe and convenient. Its services

are now available for also aiport rides/pick-ups. Their services now offer free parking lot service where the car

owner can give his vehicle for renting to arriving visitors at airport and which is returned when the owner is back.

In more than 2,000 cities and 300 airports. With its series B funding round in June 2014, planning launch of its

Android app and expansion.

$53.2M

Google Ventures, August Capital,

Shasta Ventures, General Motors

Ventures, Webb Investment

Network, Expansion Venture

Capital, MassChallenge, Canaan

Partners, Trinity Ventures

Cars - P2P

FlightCar [United States, 2011]: FlightCar offers a car-renting marketplace that allows vehicle owners parking at

the airport to rent out their cars to other travelers. Owners get free airport parking and renters choose from a wider

selection of vehicles at lower prices than those offered by the major car rental chains. Every rental is insured up to

$1 million to protect both renters and owners and every renter is pre-screened.

$19.6M

The Brandery, SV Angel, TEEC

Angel Fund, Vine St. Ventures, Y

Combinator, General Catalyst

Partners, SoftBank Capital, Great

Oaks Venture Capital, First Round

Capital, Comcast Ventures, GGV

Capital

Cars - P2P

Drivy [France, 2010]: Drivy(earleir Voiturelib) is a peer-to-peer car rental marketplace in France available in 50

cities in the country, making it a market leader in the segment. The service includes a comprehensive car

insurance coverage. 2.5M active users are renting 15K+ cars on the platform with each car owner earning€1,000

every year. Raised €6 million in May 2014 to expand to other European.

$19.6MAlven Capital, Index Ventures,

Bpifrance, Via-ID

Cars - P2P

Getaround [United States, 2009]: Getaround provides a peer-to-peer car sharing marketplace that enables car

owners to rent their cars to a community of trusted drivers by hour, day, or week using their smartphones. Installs

a Getaround Carkit in cars to enable easy renting. In talks with car manufacturers to increase supply.

$19M

Redpoint Ventures, General

Catalyst Partners, Venture51,

CrunchFund, Menlo Ventures, A-

Grade Investments, Innovation

Endeavors, Collaborative Fund,

Correlation Ventures, SOSventures



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OuiCar [France, 2007]: Ouicar is a peer-to-peer car-sharing marketplace for renting cars to local people.

Launched in 2012, it was developed under Zilok.com as Auto Zilok project. Today it rents 12k cars throughout

France. Owners can manage their booking calenders with online payments on the platform, with detailed price

information in their listings. On average owners earn 200 to 300 € per month. Ouicar takes 30% per booking, 15%

of which goes to car insurance.

$3.7M Jaina Capital, Ecomobilité Ventures

Cars - P2P

GoMore [Denmark, 2011]: Gomore, is a Scandinavian peer to peer car rental service. It has over 4000,000

users. It is currently operational in Denmark, Sweden and Norway. It matches car owners with renter using both

web and mobile based application.

$2.5M Jesper Buch

Cars - P2P

HiGear [United States, 2011]: HiGear is a private car-sharing club for luxury and sports cars. Users can rent cars

from other people their city. Members can share and rent luxury cars from each other within a trusted, secure

community of car enthusiasts. Members typically enjoy prices that are 50% off or more, and also generate extra

income by making their cars available to other members when not in use.

$1.3MBattery Ventures, e.ventures, 500

Startups, Right Ventures

Cars - P2P

Tripndrive [France, 2013]: Tripndrive allows users to rent their car while they are away instead of leaving the at

the airport parking lot. Funds generated from the renting out the car are used to play for the parking fee at the

airport. The startup plans to first start with France’s big airports and later expand regionally and to other European

markets.

$1M Isai

Cars - P2P

TravelerCar [France, 2012]: TravelerCar's car-sharing platform offers travelers leaving their car in the parking of

the Paris airports the option of renting during their absence. The owners save on payment of parking, and can

even make money if the vehicle is used a lot. TravelerCar not only provides the marketplace for listing and renting

autos, but also provides necessary insurance and support for drivers and for all vehicles that have been rented

through its system.

$1M Gilles Enguehard



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JustShareIt [United States, 2011]: JustShareIt is a person-to-person car sharing and B2C car rental

marketplace to rent vehicles such as cars, SUVs, mini-vans/trucks among a trusted, background checked

community of members. It provides RideLink (optional feature), an in-vehicle integrated monitoring system,

allowing members to track driving patterns and better maintain their vehicles. Its hardware enables keyless

exchanges to access vehicles through mobile phones.

$0.5M

Cars - P2P

Arriendas.cl [Chile, 2012]: Arriendas is a Chilean peer to peer car rental service. It lets users list their idle

vehicles for rent on its platform. Anybody who wants to lease a car need to register on its platform and deposit a

sum as security. All cars are tracked using a GPS based technology. Owners receive the earnings from their

vehicles on the 1st and 16th of each month.

$40k Start-Up Chile

Cars - P2P

Drive My Car Rentals [Australia, 2008]: DriveMyCar Rentals is an online community connecting car owners

looking to earn money by renting out their car, with customers who are searching for a car rental for a particular

time period. Car owners can register with the website and use the rental valuator to calculate the rental return.

Post registration and giving the details of their car type, condition etc. they will be contacted by drivers' book

requests through email and SMS. Owners and borrowers can interact regarding the place of meeting, undergo

vehicle handover inspection. Also provides comprehensive car insurance to owners.

Cars - P2P

Autonetzer [Germany, 2010]: Germany based peer-to-peer car-sharing service where car owners can rent their

car to other people through its online portal. Bookings and payments are made online and on it smartphone app

for Android and iOS. Provide free add-on car insurance throughout the rental period. The revenue model is based

on a commission fee.

Cars - P2P

Buzzcar [France, 2011]: Buzzcar online portal and mobile app(for iPhone, iPad and Android ) enables a user to

search for car rentals from neighbours and for owners to manage their rentals. The car rental listings mention all

the details about the car, condition, pricing etc. Both full coverage insurance (MTA) and roadside assistance are

offered to the car owners. Lists 7000+ car owners available for 70k+ members



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SnappCar [Netherlands, 2011]: SnappCar offers an online marketplace for car owners and drivers, enabling

peer to peer car rental. This online community connects car owners looking for extra income and drivers looking

for a wide range of vehicles looking for a low-medium budget option. Also offers full insurance and roadside

assistance to protect and serve both owners and renters. Verification process is conducted for both the sides

before a transaction is made.

Cars - P2P

SocialCar [Spain, 2011]: Social Car is a Peer-To-Peer Car Sharing company in Spain. Based in Barcelona,

founded in January 2011 and launched in June 2011, Social Car with its growing fleet of cars is already present in

more than 60 cities in Spain. Social Car allows owners to make money by renting out their car while it is not

used.There are no membership fees and there is a full insurance and customer support.

Cars - P2P

Car Next Door [Australia, 2012]: Car Next Door is an Australian peer-to-peer marketplace that lets car owners

rent their cars to their neighbours when not using it. Services in Melbourne and Sydney. Has a strict membership

criteria, a booking system, insurance and in-vehicle technology to make the transaction safe, fast, keyless and

easy for both parties. More than 10k subscribers who lend their car for 20-40 % less than the cost of hiring. The

average owner makes $220 a month, Aug 2014.

Cars - P2P

Hubber [United States, 2013]: Hubber offers a peer-to-peer car rental system. They map travelers who need to

rent a car with cars rented out by city residents when they leave town. Car owners can leave their vehicle at

hubber facilities before they leave the town post which the vehicle will be made ready to the traveler arriving at the

airport. The traveler can book a car through the platform itself before the arrival. The service covers the car

owners with the $1M liability policy. Founder Paul Davis was a former production manager at Hollywood.

Cars - P2P

Rentecarlo [Denmark, 2013]: Rentecarlo is an online P2P car rental platform where car owners can lend their

cars during idle time to its member car renters. They can rent car by hour/ day/ week and get full insurance

coverage during the rental period. Company doing beta testing of product. Team in Copenhagen, Toronto and

U.K. Part of NewCastle, U.K. based Ignite 100 Accelerator program

Ignite100



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MinbilDinbil [Denmark, 2013]: MinbilDinbil is a dutch peer to peer platform for lending cars. Car owners can list

their cars for rent and price it accordingly. Lenders can search for the best available car option for their trip. After

the car has been handed back to the owner, both the parties can rate each other to help other people make the

right decision.

Cars - P2P

Classics & Exotics [United States, 2014]: It is a web based, peer to peer renting platform for connecting classic

and exotic car owners to pre-screened and qualified renters. The platform allows owners of classic and exotic car

owners to bond with potential admirers and in return Classics and Exotics charges a nominal fee for renting out

their cars. Every rental includes up to $ 1 million in liability protection, as well as roadside service and support.

Cars - P2P

Lenderise [Australia, 2012]: Lenderise lets owners rent their cars, caravans and camping vans to other people

who are in need of them. Users can list their vehicles for free. People looking to rent, are required to pay a

security deposit in addition to the rent, which is stored safely by Lenderise and is released back to the customer

within 48 hours of returning the vehicle.

Cars - P2P

GoMore [Denmark, 2005]: GoMore is a ridesharing and p2p car-rental site in Denmark. It matches car-owners

with passengers and renters on web and mobile. Users can rent cars online by paying for the rent on its platform.

Once the owner confirms the booking, payment is received upon exchange of car keys.

Cars - P2P

WhipCar [United Kingdom, 2009]: Whipcar, based in London, was founded in February 2009 and launched the

world’s first peer-to-peer car rental service in April 2010 having raised Â£1million in Venture Capital funding from

Delta Partners in October 2009. Their online platform pairs car owners with excess vehicle capacity with eligible

drivers, allowing car owners to make money when they are not using their cars and drivers have access to a car

on their street. They offer a bespoke fully integrated insurance product, 24/7 customer support, break down cover

on all bookings made and automated screening of all drivers and car owners who join the service.

Delta Partners



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Cars - P2P

rent-n-roll [Germany, 2011]: Rent-n-roll is a German web and mobile based platform where users can participate

in private car sharing. Cars can be rented and lent throughout Germany. During the rental period, cars are

checked for damages and public liability-insured. Using its platform renters can find nearby cars. It is currently

running a scientific project in Geislingen (near Stuttgart) in collaboration with the University of Applied Sciences

for Economics and Environement Nurtingen-Geislingen and the local carsharing club to investigate whether

private carsharing is also feasible in more rural areas.

Cars - P2P

RideIndia [India, 2012]: RideIndia is an online platform to connect users who want to list their two-wheelers for

rent and users looking to get a bike while on travel. Users can browse listings by city and even brand of the bike

and check through the bikes that are available for rent, along with the official documents for the bike, details of the

renter etc. Users who are looking to rent their bikes, can list themselves on the platform, get verified by the

company regarding the condition of the bike and the proof of documents.

Cars - P2P

Rentop [India, 2014]: Building a P2P marketplace to share and rent vehicles between members. Renters are

asked to verify their identity and eligibility while joining. Also has ratings and reviews for vehicle sharers to build

trust. Won first at in50hrs:Idea to prototype event in 2013.

Bikes - B2C

Zagster [United States, 2007]: Zagster is a bike sharing service.. It designs, builds, and operates private bike

sharing programs for universities, corporate campuses, hotels, and residential communities. Zagster provides

customers a complete bike sharing solution - including system design, installation, sharing technology,

maintenance, rider support, and marketing services. It also provides a mobile app for users to book, return and

check pricing of bikes.

$3.7M

Benjamin Franklin Technology

Partners, New Dominion Angels,

Techstars, Fontinalis Partners,

Right Side Capital Management,

LaunchCapital

Bikes - B2C

Social Bicycles [United States, 2010]: Allows people to reserve smart bicycles through web/mobile and use

them. Integrates GPS-enabled locks that works with affordable bike racks and open when one enters their

reservation pin. For educational and residential campuses. Team has relevant experience with gigs in NYC

bicycle program, UCB's bikesharing and cycle design.

$3.6M



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Bikes - B2C

WheelStreet [India, 2014]: WheelStreet, a Grabhouse incubatee, is an online bike rental marketplace which

provides bikes of any kind on rent with a pick and drop facility. Lists bikes which are in decent condition. Offers

inventory management system for vendors and provides booking information via Whatsapp/SMS. Launched in

June 2014, processing 900 bookings on a monthly basis as of June 2015. Has 1700+ bikes listed including 50+

super bikes. Clocked revenue of INR 35 Lakhs in one year without spending on marketing or advertising.

$0.2M

Bikes - B2C

E-Motion Bikes Ltd [United States, 2014]: E-Motion Bikes is a company based in the Tweed Valley, Scottish

Borders, providing electric bike rentals for visitors to the area. It also sells electric bikes online. Rental bikes can

be booked online or by calling on its number. Bikes can be delivered and picked up from various locations.

There's a choice of bikes to hire from high quality supplier A2B. Renting starts from 25 pounds for half a day to 35

pounds for a full day. For rental period more than a day, special request has to be made.

Bikes - B2C

Rentalmotorbike.com [Spain, 2013]: RentalMotorBike provides an online platform for booking motorbikes and

scooters. It offers over 30000 biked in more than 500 locations. It has created a network of motorbike suppliers

who are benefited by increasing their bookings through RentalMotorBike. 50% of the reservation fee is paid

upfront and the rest directly to the leaser upon delivery of the vehicle.

Bikes - B2C

Rent A Bike Vietnam [Vietnam, 2014]: Rent A Bike Vietnam is the first foreign run online bike rental company in

Vietnam. It allows users to rent bikes online on daily, weekly and monthly basis. It also offers guided tours. Users

can choose from a wide range of branded bikes on its platform.

Bikes - B2C

WickedRide [India, 2014]: WickedRide allows users to rent Harley Davidson, Royal Enfield and Triumph bikes

for a day. Requires users to furnish relevant documents at the time of booking, including Driving License and

Passport. Does not include fuel in tariff. Conducts free biking classes for women. Currently offering services in

Bangalore. Plans to conduct biking expeditions, short bike vacations, offer biking merchandise and an organized

forum to connect all bikers. Founded by Vivekananda HR, Anil G and Varun Agni.



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Bikes - B2C

Velolet [United States, 2010]: Velolet helps users rent bikes. It brings the best certified bikes from its network of

local bikes shop where hey lie idle. All that the customers need to do is to specify a their period for rent and

Velolet brings the best available option to them.

Bikes - P2P

Spinlister [United States, 2011]: Spinlister is a marketplace that lets you find bikes on rent online, whether from

individuals or existing bike rental shops. Early founders closed the company and moved on another idea, but the

company was restarted by one of its early investors in 2013.

$2M

Bikes - P2P

Velo Labs [United States, 2013]: Skylock is a connected, solar powered bicycle lock. Skylock has Bluetooth 4.0

and via a smartphone app, customers can press a button to unlock the lock. The lock can also be set up to have

proximity detection. The lock also has a theft alert system and crash detection. Users can arrange to lend out

their bike to anyone in their trusted network or the Skylock community while keeping track of it via the app.

$95k

Bikes - P2P

Bzike [United Kingdom, 2010]: Bzike offers an online platform for peer to peer bicycle rental service. Anybody

with a bike which is unused for certain times during the day or week can list their bike and be contacted by nearby

commuters or travellers who need a readily available mode of transport. They can rent the bike by the day, and

then must return the bike to the location they found it. Internet users or smart phone users with an iPhone,

Android or Blackberry can search based on their location, with the service using the NakdReality.com location

search.

Bikes - P2P

LOCK8 [Germany, 2012]: Lock8 (VeloLock) offers an electronic key allowing users to lock and unlock their bikes

using its mobile app. It also features GPS tracking and smart sensors, which activate a 120 decibel alarm when

the bicycle is tampered with. LOCK8 features a gyro-accelerometer, temperature sensor, vibration detector, light

sensor and hot wire cable. With LOCK8 the user can receive a push notification when a thief tries to tamper with

the lock and can also share e-keys to borrow and lend bikes on the App. With its bike sharing platform, the smart

bike lock allows any bicycle fleet to be connected to a rental platform, so bikes can be reserved and booked

remotely through the app. A GPS/GSM chip integrated in the LOCK8 enables customers to locate and unlock the

bicycle without handing over keys.

Horizons Ventures, Otto Capital,

LLC



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Bikes - P2P

BitLock [United States, 2013]: BitLock, a product of Mesh Motion Inc., is a keyless lock controlled by the user's

smartphone that lets him set up a public or private bike-sharing network. When the owner of the bicycle is within a

few feet of BitLock, the Bluetooth link senses the iOS or Android smartphone and lets him unlock the bike with the

push of a button. With the BitLock app, users can give friends or strangers access to their bicycle if they want to

share it, and they can also add more bicycles to the network. The lock uses phone GPS to map its location, so the

owner always know where the bike is parked. The app also maps the rides and track calories burned, miles

traveled, and CO2 saved by biking. Raised $127k on Kickstarter.

Bikes - P2P

Spokefly [United States, 2013]: Spokefly provides a marketplace and mobile platform that allows people to list

their bikes for others to ride. It operates on a peer-to-peer basis, allowing folks with bikes to make them available

for use by others on a short-term basis. And unlike other services, which typically work on a per-use model,

Spokefly operates as a monthly subscription.



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FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Fashion (1/14)


Women - B2C

Le Tote [United States, 2012]: Women’s fashion rental service offering apparel and accessory rentals for only

$49 per month(3 garments and 2 accessories) and jewelry rentals for $19/month (3 pieces). Curated products

from brands like Shopbop, Nordstorm, Nastygal and Piperlime. $70,000 in monthly revenue and 30% m-o-m

growth with user-based in 48 states and 93% retention, Aug 2013.

$10.8M

Andreessen Horowitz, Google

Ventures, Lerer Ventures, Scrum

Ventures, Y Combinator, 500

Startups, FundersClub, TMT

Investments, AITV - Accelerate-IT

Ventures, Simon Venture Group,

L.P., Azure Capital Partners, EPIC

Ventures, Arsenal Venture

Partners, Lerer Hippeau Ventures

Women - B2C

onbelle [Germany, 2014]: MyOnBelle expands users' closet and offers them access to unlimited clothing and

accessories. It aims to offer the most convenient accessories and fashion online rental service on the

German/European market. Users can mark their favorites outfit and accessories on the website and receive a

personalized package based on their respective style choices. Users pay a fixed subscription fee per month. They

can keep their MyOnBelle package as long as they like, once they send it back, they receive a new one.

Women - B2C

couturesqd [United States, 2013]: Couture Sqd is an apparel rental service. For $35 per month, it lets

customers get 4 clothing items delivered at their door. Users can use them for 30 days and keep what they love

by paying extra. Couture Sqd aims to make fashion more accessible and easy to discover.

Women - B2C

Due Maternity [United States, 2003]: Due Maternity offers maternity clothes for rent online. Shop our pregnancy

clothing store for cute, stylish, trendy and fashionable designer maternity clothing. Due maternity offers a number

item ranging from maternity jeans, tops, bags and skin care products on rent. Products are usually delivered in 3-5

working days with 14 days return policy. In 2010 Due Maternity was acquired by RC2 Corporation (now TOMY) to

help grow their expanding Mother-Infant-Toddler category

Women - B2C

My Rent Dress [United States, 2011]: My Rent Dress is an online market place that allows fashion designers to

rent out their products to the end users with an option to buy. The platform specializes in haute couture dresses

but it also offer a variety of products from jewelry to handbags.



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Women - B2C

Luxemi [United States, 2011]: Luxemi is an e-commerce platform for renting ethnic Indian clothing and

accessories, where users can rent and buy from a curated collection from the latest trends. Rental periods is

either 4 day or 10 day period. Luxemi provides a free prepaid envelope for customers to parcel back the dress to

Luxemi warehouse.

Women - B2C

BorrowItBindaas [United States, 2011]: BorrowItBindaas offers an online boutique for renting or buying Indian

apparel and accessories. Users can book garments for 5-day or 10-day rental period. Provides pre-paid envelope

on the last day of rental period before noon for returning garments.

Women - P2P

I-ELLA.com [United States, 2010]: I-Ella is an online platform where users can buy, borrow or swap/sell the

latest must have fashion apparels, accessories and more. Listing is free, but it charges for each successful

transaction. Also it claims to donate 10 % of each transaction fee to charity. It was named “Top 10 NYC Startup to

Watch” by Time Inc., "Best of the Web" by InStyle Magazine and and appreciated by Lucky Magazine,

Glamour.com, Refinery29, WWD, AOL Switched, Essence Magazine, Discovery Treehugger etc. The company

has added over 55,000 members including bloggers, celebrities, stylists, fashion editors, students and more since

opening its platform in April 2011.

Women - P2P

Model Citizen Incorporated [United States, 2014]: Model Citizen is a peer-to-peer shopping network where

individuals can buy/sell/rent each other’s closets for various styles and looks. Model Citizen is creating a large,

sharable online “closet” that allows women to shop looks on women with similar height, size, and body profiles as

them. This allows the user to look at clothes on body’s that most similarly resemble their own, leading to a more

satisfactory online shopping experience. It allows people to monetize their closet, creating income with what they

already own.

Women - P2P

Share Closet [United States, 2012]: Share Closet is a web and mobile based app for sharing clothing, shoes

and accessories among friends. It lets people share their closet with other people and create a community based

on sharing economy. Winners of Startup Weekend Pittsburgh Winners, April 2013 and winner of Awesome

Foundation micro grant award.



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Women - P2P

Klozee [India, 2015]: Klozee is an online P2P rental marketplace for people to lend and borrow clothes. Users

need to login through their Facebook account to borrow and lend clothes on the site. Lenders click pictures to

make their own closet for lending. Borrowers can select any dress from the collection, filter them by size, price,

and fix the dates. Klozee picks up clothes from the lender, dry cleans and delivers them to the borrower and after

the transaction is over, returns the clothes back to the lender. Tied-up with MyWash.in to dry clean and disinfect

the clothes both before and after use. Yet to launch as of April 2015.

Women - P2P

Tete-a-Rent [India, 2014]: Tete-a-Rent is an online peer-to-peer marketplace for second hand lending, selling,

swapping and give-away of fashion apparel, accessories and footwear. Offers door-to-door pickup and drop

(selected cities), dry cleaning before drop and return, quality check, verified users, agreements and legal teams to

handle disputes.

Women - P2P

Date My Wardrobe [United States, 2013]: Date My Wardrobe is a peer to peer localized marketplace for renting

fashionalble wardrobe items such as designer dresses, shoes, handbags etc. Lenders can make some money by

renting out unused/less used assets while buyers save money while having access to quality items. The company

provides delivery and cleaning and free photography(>100$ item) service. Takes a commission per item

rented.

Women - P2P

Kookopa [United States, 2013]: Kookopa is an online community which allows women to rent clothing, bags,

shoes and accessories from each other. Kookopa allows lenders to monetize items that have never or only gently

been worn, and allows borrowers to discover apparel and accesories in others closets

Apparel -

Women - B2C

Little Borrowed Dress [United States, 2010]: LBD is a rental service for bridal partywear dresses. Renters can

rent bridalwears for just fraction of its retails cost. LBD offers rentals for both brides and bridesmaids. For

bridesmaids, order needs to be placed 3 months in advance. It is currently based in New York City and has raised

$1.25M as seed fund in Feb,2007.

$1.3M

Index Ventures, Andreessen

Horowitz, Neu Venture Capital,

LaunchCapital



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Fashion (4/14)


Apparel -

Women - B2C

Rent frock Repeat Inc [Canada, 2010]: RentFrockRepeat is an online platform for renting women's clothing.

renter s can select dresses of their choice and specify their hire and return dates. After the rental period is over, all

dresses are returned using pre-paid envelops. It is currently backed by Canadian women angel investors,Coralie

Lalonde and Caroline Somers.

$1.2M

Apparel -

Women - B2C

Borrow For Your Bump [United States, 2015]: Borrow For Your Bump is an e-Commerce maternity retailer

where users can buy, borrow or style their maternity wardrobe. Users can borrow items that they only wear once

or twice for special events. Users can choose between our pre-packaged boxes of its most popular items or

customize their own box.

Apparel -

Women - B2C

RentMaternityWear.com [United States, 2009]: RentMaternityWear.com provides a web platform to rent special

occasion maternity wear via the internet. RentMaternityWear.com solves the maternity wardrobe challenge by

making social and special occasion wear available on an as-needed basis. RentMaternityWear.com offers a

carefully edited selection of new, on-trend dresses sourced directly from the most coveted designers and

manufacturers in the market. Users can request for a try on before selecting the dress for try on. Shipping is done

using Fedex services.

Apparel -

Women - B2C

Closet with Benefits [United States, ]: Closet with Benefits is a subscription-based women's fashion service in

NYC. CwB members pay a monthly fee of $69 to access a curated collection of dresses (a closet in the cloud).

New styles get delivered to them by our Fashion Concierge (FC) to keep for as long as they like. The members

have the option to buy what they love at a member-discounted rate, and return the rest for new styles.

Apparel -

Women - B2C

Sari Closet [United States, 2010]: Sari Closet is an online store for renting Indian designer saris. Based in Bay

area, California, sari Close offers sets of six saris for different occasions. It recently launched its bridal collection

for rent. Along with bridesmaid saris it has also tied up with fashion house Swati Couture to offer designer bridal

wears on rent.



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Apparel -

Women - B2C

Belly Bump Boutique [United States, 2008]: BellyBumpBoutique is an online store for maternity formal wear

rental. Users can hire formal maternity dress and accessories for a period of days. BellyBumpBoutique offers free

upgrades/ exchange in case any misfittings.It also offers full refunds on returns. It currently serves in United

States and Canada.

Apparel -

Women - B2C

rentmyrack [Australia, 2014]: Rent My Rack provides premium designer dresses for hire online. It feature

various designers and fashion styles. Customers book their dresses through its online platform. Rent My Rack

delivers the dresses through express delivery, usually a couple of days before the event. After the event users

parcel back the dress in a prepaid envelope provided by Rent My Rack.

Apparel -

Women - B2C

MineforNine [United States, 2009]: Mine For Nine rents fashionable designer maternity clothes online. Users

have the option to buy or rent the maternity cloths available in its catalog. Renting is usually for a period of one

month. In cases of designer gowns, renting period is 14-day. users can ask for change in size any time during the

renting period.

Apparel -

Women - B2C

Maternity Exchange [Singapore, 2004]: Maternity Exchange is a online rental shop for renting or buying

maternity clothes. It primarily serves in Singapore. It stocks all kinds of maternity jeans, bras, lingerie and

swimwear, as well as diaper bags, belly bands and other gifts and accessories. Customers can chose to rent

maternity outfits under three rental plans. If they wish to keep it they just need to pay the difference. Maternity

Exchange was founded by Deborah Ng in 2004 and has won the Singapore Service Stars Award 2011.

Apparel -

Women - P2P

Rentez-Vous [United Kingdom, 2013]: Rentez-vous offers a peer to peer marketplace for renting clothes and a

platform for designers to showcase their design and subsequently sell them through "try buy before you buy"

concept. People can both list their wardrobe for rent and and rent cloth from other people's wardrobes. Also

designers can list their designs for display. People can rent them/ try them before they actually decide to buy.

Rentez-vous is currently functional in Paris and London.

$0.2M



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Fashion (6/14)


Apparel -

Women - P2P

opnuu [United Kingdom, 2010]: Opnuu is an invitation based, fashion and accessories community where users

can borrow and lend designer, vintage and other desirable items with like-minded people. Opnuu enables

lenders to share their wardrobes, at a reasonable price, with their community, thus amortising the cost of

purchase. User can rate each other to create a community based on reputation matrix to ensure quality.

Apparel -

Women - P2P

ZealShare [United States, 2014]: Zeal is a community-driven marketplace, which allows members to rent and

borrow clothes from the closets of other people. Members can both put their wardrobe on rent and access a

large collection of apparels from the closet of other people. Zeal offers both a web and mobile based platform for

members to connect. Zeal also provides insurance, shipping and dry cleaning to make sharing reliable and

hassle-free.

Apparel -

Women - P2P

Borrowed By Design [United States, 2013]: Borrowed By Design is an online community of women who can

rent their formal and semi-formal wear to each other. Women simply list their dresses for sharing and leave

marketing, payments and tracking to the company. They will have the opportunity to list their own closet of

dresses and rent special occasion dresses from other members.

Apparel -

Women - P2P

Infinit Closet [Thailand, 2012]: Infinit Closet is a fashion based style sharing social platform that allows girls to

share their wardrobe with other friends. People can share their style, browse others wardrobe and select, match

and borrow cloths from their wardrobe. The mobile app keeps members notified of all actions taken on their

wardrobe. Infinite Closet is the winner of Startup Weekend Bangkok 2014 and continues to participate in Global

Startup Battle as well.

Accessories -

Women - B2C

RocksBox [United States, 2012]: RocksBox membership features the latest looks from the top independent

jewelry designers including House of Harlow, CC Sky, Gorjana and Loren Hope. 3 pieces of jewelry are hand-

picked and delivered to you for only $19 a month. Users can try on as long as they like and buy at exclusive

member prices. Raised seed funding on Valentine's day, 2014 from Matrix Partners, Ellen Levy(MD, Silicon Valley

Connect) and Sonja Perkins(MD, Menlo Ventures). Cash-flow positive since Dec 2013, customer base growing

30-40% m-o-m.

$1.5M Matrix Partners, MuckerLab



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Accessories -

Women - B2C

tbiw [Singapore, ]: Instead of spending thousands of dollars on buying premier designer bags, at

thatbagiwant.com, you can borrow authentic designer handbags for a fraction of the cost. Bags are delivered right

to your doorstep and you can keep them as long as you want if you maintain your account well.

Accessories -

Women - B2C

Fashion Hire [United Kingdom, 2006]: Fashion Hire is a UK based online shopping website that allow users to

rent designer bags at a cheaper rate. Users hire bags at variable rates which depend on the brand of the bag

asked for hire. Also Gold and Silver membership users do not have to pay any bag hiring fee. Users have to show

their identification proof before hiring. All bags are returned via UPS Direct or Fashion Hire arranges for a pick up

of the bag.

Accessories -

Women - P2P

Bootleg Market [United States, 2012]: Peer-to-peer shoe shopping/renting/trading online marketplace where

users shop new and pre-loved shoes straight out of people’s closets. Vendors (sellers) include individuals plus

vintage dealers, boutiques and shoe brands selling new products /samples. People can show-case their own

closets on the marketplace.

$0.6M

Accessories -

Women - P2P

Just Soles [United States, 2012]: Just Soles offers a marketplace for buying/selling and renting shoes. Its a user

driven peer to peer marketplace with no memberships. Anybody can list their shoes for sale/rent for free on its

platform. It charges 10% of the sale generated through its platform. Ground shipping is mostly free, extra charges

are applies on same day and next day delivery services.

Accessories -

Women - P2P

Bagsly [United States, 2014]: Bagsly is a peer-to-peer handbag and purse rental marketplace. It is backed by an

insurance policy and a rental agreement that covers both parties. Company provides delivery and pick-up service.



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Fashion (8/14)


Luxury -

Horizontals -

Women

Rent the Runway [United States, 2009]: Rent the Runway is an eCommerce platform that facilitates renting of

womens dresses and accessories. Renters can select dresses and accessories of their choice and decide their

pick-up and return date. Every item is shipped back using prepaid UPS envelopes. RTR handles all the dry

cleaning expenses. It is backed by Kleiner Perkins, Highland Capital and Bain Capital Ventures. It has been

recognized by The Today Show, Fortune, Fast Company, The New York Times, and Tech Crunch as one of the

most innovative businesses in the U.S.

$114.4M

Highland Capital Partners, Bain

Capital Ventures, Kleiner Perkins

Caufield & Byers, Condé Nast,

American Express, Advance

Publication, Technology Crossover

Ventures

Luxury -

Horizontals -

Women

Fashorama [Bulgaria, 2013]: Fashorama is a rental platform for high-end women’s fashion in Bulgaria. It focuses

on formal wear (dresses for weddings/proms) and designer accessories. Built on the concept of NetFlix,

Fashorama provides high end apparel and accessories on rent, on subscription basis.

Luxury -

Horizontals -

Women

Walk [IN] Closet [United Arab Emirates, 2015]: Walk In Closet is an online platform for renting designer dresses

for any occasion in Dubai. Its list of designers include Herve Leger, Issa, Carven etc. Users can select from a

large catalog of designer dresses and provide two dates for the delivery of dresses.

Luxury -

Horizontals -

Women

Perpetual Fashion [United States, 2013]: Perpetual Fashion is a online marketplace which offers a luxury

fashion experience by empowering customers to access premium brands on a convenient, short-term basis.

Customers can rent designer dresses, handbags, shoes, jewelry and other accessories over flexible, custom time

periods. It usually offers 4 day and 28 day rental periods. The round trip delivery of products usually cost around

$20.

Luxury -

Horizontals -

Women

WearAway [United States, 2014]: WearAway is a peer to peer mobile marketplace for women who want to rent

designer clothing and accessories. They provide an easy way for women to earn money by renting their closet.

Co-founder Lee Greene was previously an Associate at Launchpad LA and has worked in the fashion space for

over 8 years



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Luxury -

Horizontals -

Women

Style Lend [United States, 2013]: Style Lend (formerly Stylend) is a localized peer-to-peer community

marketplace where women can borrow and lend their stylish clothing. Stylend's high end designer category have

an average retail value of $2,155, and cost $120 per week to rent. Company provides service of delivery and dry-

cleaning after use. Has DIY model(30% commission) and premium model(50% commission) which includes

photography, delivery and dry-cleaning service for sellers to use the marketplace. Graduated from YCombinator in

Mar 2014.

Y Combinator

Luxury - Apparel

- Women

La Más Mona [Spain, 2012]: La Mas Mona is an online rental marketplace for designer dresses and accessories

for women who can discover and rent dresses as well as list their own dresses for renting purposes. Company

takes responsibility of shipping and provides online payment services. 50K+ registered users with over 300

products rented.

$0.8M Civeta Investment SA

Luxury - Apparel

- Women

Rent The Dress [United Kingdom, 2011]: Rent The Dress provides an online platform for renting wedding

dresses, bridesmaid dresses, and bridal accessories. Rentals start at $25. Each rental lasts for 7 days. All

dresses are returned using a prepaid envelop.

$0.8M

Luxury - Apparel

- Women

Chic by Choice [United Kingdom, 2014]: Chic by Choice is a pan-European fashion rental site that allows

women to borrow designer dresses at 85% off retail price. It is currently accessible to 15 European markets,

including the major fashion centers of the UK, France, Italy and Germany, and offers a selection of more than 40

designers. Renters can hire dresses 48 hours in advance. All dresses are returned using prepaid UPS envelopes.

ChicByChoice handles all the dry cleaning and maintenance activities. Rental prices for items,vary between £50

and £490.

$0.5MEdge Group, Faber Ventures,

Portugal Ventures

Luxury - Apparel

- Women

Rentalook [India, 2014]: Rentalook is an online platform for women to rent designer and premium wear at

affordable prices. Customer can browse through the catalogue and reserve the dress for the required date and get

it delivered at her doorstep. Website is still in its private beta phase as of May 2015.



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Fashion (10/14)


Luxury - Apparel

- Women

Borrowing Magnolia [United Kingdom, 2014]: BorrowingMagnolia is an online platform that helps people

borrow bridal dress on rent. Users can browse and select a dress of their choice and request for rent by paying

$99 upfront. A parcel of three bridal dresses is then sent to the customer for home try which is to be returned back

in a period of 5 days. All kinds of shipping are free. User can then select the dress on its platform to rent or buy, if

on it sale option. $99 submitted for try out is then carried on to the purchase/ rent price of the dress.

Luxury - Apparel

- Women

The Ivory Closet [Ireland, 2010]: IvoryCloset is an online platform for renting designer dresses in Ireland. Users

can rent dresses on 3 nightly basis. For extension an extra 30EUR is charged per week. IvoryCloset is

responsible for dry cleaning and inspection of all dresses borrowed through its platform. It also conducts 4 sales in

a year for clearing out older stocks.

Luxury - Apparel

- Women

The Frock Shop [United States, 2012]: The Frock Shop provides an online platform for renting dresses in

Chicago. Customers research and select the dress of their choice and hire it after stating their day and duration of

hire. After the event customer ships back the dress via UPS prepaid envelope. The Frock Shop takes care of all

the dry cleaning and inspection.

Luxury - Apparel

- Women

Designer-24 [United Arab Emirates, 2013]: Founded in 2013 by Sara Alemzadeh and Ranya Khalil, Designer-

24 is the first on-line luxury dress service offering designer dresses for hire to customers across the Middle East.

D24's members-only club offers an on-line showroom with same-day delivery. The D24 website is curated in the

design of a contemporary fashion magazine and features complimentary editorial content. A physical showroom is

also available for Private fittings. Customers just need to provide details about their size and duration of hire.

Luxury - Apparel

- Women

Dream Wardrobe [United Kingdom, 2015]: Dream Wardrobe offer an online service to book and rent designer

cloths. Users browse and select from its online wardrobe. After selecting the size, a back up size is also selected.

Users can rent dresses for a 4-day, 8-day and 14-day period. After the day of the occasion, users has to return the

dress in a prepaid envelope and drop it a the nearest myHermes shop. Dream Wardrobe takes care of all the

inspection and dry cleaning work.



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Luxury - Apparel

- Women

Yeechoo [Hong Kong, 2013]: Yeechoo is Hong Kong's first online designer dress rental platform. Customers

can choose from a wide range designer cloth and schedule a delivery date and renal period. Yeechoo ships the

dress through a courier service at the customer's location. After the rental period Yeechoo picks up the dress and

gives it for a professional dry cleaning and inspection.

Luxury - Apparel

- Women

Get The Gown [United States, 2013]: Get The Gown is an online store that rents high-end designer wedding

gowns. Customers search and select from the catalog of designer gowns. Once selected they can book it for a 7-

day or a 14-day period. The order usually arrives on the desired date via UPS. The customers are then required

to ship back the gown after the event in a prepaid UPS envelop.

Luxury - Apparel

- Women

Vow To Be Chic [United States, 2013]: Vow To Be Chic is an online platform offering designer bridesmaid dress

& Little White Dress rentals online. Founded in 2013, Vow To Be Chic introduces renting of bridesmaid and

Little White dresses a rates ranging from $50, 50-85% off the retail price. Users need to provide heir size

preference. Vow To Be Chic then send two pieces of different sizes for trial. After confirming the size, the dress

arrives atleast a week before the occasion. After the occasion is over, the customer is required to mail the dress

back in a prepaid envelope.

Luxury - Apparel

- Women

Rent A Wedding Dress [United States, 2008]: RentAWeddingDress is an online store for listing bridesmaid and

wedding dresses for rent. Cutomers who are looking o earn some extra cash can put their dresses on rent on this

website. Users can directly message or contact the owners for details about their dresses. They just need to

provide the details of renting duration. However the website does not handle any transcation related to renting.

Luxury - Apparel

- Women

Secret Wardrobe [India, 2011]: Web platform that serves as a rental service for luxury designer wear products

that includes the work of multiple famous designers. Users can browse through the collection on the portal and

rent a product. Also provides jewelry products on rent. Offers a usual 3-day rental period with security deposit

constraints (between 5k - 10k depending on the ticket of product). Offers Indian garments as well as Western. Its

collection includes some of India’s leading designer labels. Apart from usual consumers who need designer wear

for special events, clients also include models getting their portfolios clicked.



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Luxury - Apparel

- Women

Girl Meets Dress [United Kingdom, 2009]: Girl Meets Dress is a designer dress rental destination, offering

access to designer wardrobe.It allows you to hire designer dresses at a fraction of their retail price. Renters can

borrow over 4,000 designer pieces from over 150 designer brands. All hired dresses are returned in the pre-paid

boxes. It has received several accolades:WINNER Drapers ‘Best Etail Innovation’ WINNER RedBull Future 50

WINNER Handbag.com Fashion Award WINNER ‘Innovator of the Year’ Specsavers Everywoman in Retail

Awards.

Global Founders Capital

Luxury - Apparel

- Men

The Blaclk Tux [United States, 2012]: The Black Tux rents tuxes under its own brand. There are three tuxedo

options and two less-formal options that are available on the company’s website. Rentals for a suit or a tux range

from $95 to $160 (including shoes and accessories). Clothes are fit based on either a customer’s exact

measurements. The Black Tux designs its tuxedos and suits via exclusive relationships with clothing makers.

$12.6M

First Round Capital, Menlo

Ventures, The Raine Group, RRE

Ventures, Founder Collective,

Crosscut Ventures

Luxury -

Accessories -

Women

Bag Borrow or Steal [United States, 2004]: Bag Borrow or Steal is a marketplace for women to borrow, buy or

sell fashion products from their closet. They can find bags, shoes and dressing accessories on the platform. The

company takes care of dry cleaning and shipping. For customers interested in selling their items, company has

consignment as well as outright buying model.

$20MMadrona Venture Group, Steelpoint

Capital Partners

Luxury -

Accessories -

Women

The Little Bauble Box [India, 2015]: The Little Bauble Box is an online platform offering subscription based

jewellery. User has to register & take a Babuble Quiz. Once a user gets approval, their team of stylists will

send a TLBB box within 2 business days, with a curated selection of 3 pieces of jewelry that fits a users style and

preferences based on the information provide by the user. User has to return each unique TLBB box to receive

another equally unique box. Charges INR 1999 per month for subscription and INR 3000 as refundable deposit.

This deposit covers insurance against small stone damage and partially covers loss of item.

Luxury -

Accessories -

Women

The CoutureClub [United States, 2011]: The CoutureClub is an online platform for renting luxury fashion

accessories. Club members can borrow or buy designer accessories including handbags, watches, and

sunglasses for men and women buying paying a small membership fee. In addition to unique rental services

CoutureClub members receive a members' only discount privilege on purchases and access to exclusive

members only online auctions of popular designer accessories that were once rental pieces.



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Fashion (13/14)


Luxury -

Accessories -

Women

Jetworthy [United States, 2012]: JetWorthy is an online borrowing service for luxury fashion accessories. It's like

a netflix for jewelleries, for a monthy subscription of $35 users can rent jewellery worth $300 -$1000 for as long as

they want. The site’s catalog of designers is small but well-edited, and it includes some of today’s biggest names

in contemporary jewelry design such as Lulu Frost, Erickson Beamon, and Mawi

Luxury -

Accessories -

Women

FASHION CURATED [United States, 2014]: Fashion Curated is a web based platform which provides an online

gallery for renting special occasion dresses and accessories across the globe. All items can be rented for

maximum seven days after which they are supposed to be returned using a prepaid envelop. Mostly shipping is

free, $9 is charged for orders below $150. Also a $5 fee is charged asa insurance for covering minor damages to

the dresses.

Luxury -

Accessories -

Women

LuxTNT.com [Hong Kong, 2013]: LuxTNT.com is an online luxury fashion rental and retail platform based in

Hongkong. It lets customers browse and book handbags and accessories for events and special occasions. It

provides flexible rental periods, however it takes security deposits on the dresses that it lends. LuxTNT arranges

for all return pick ups and takes care of inspection, repairs and dry-cleaning.

Luxury -

Accessories -

Women

Borrowed Bling [United States, 1999]: BorrwedBling.com provides an online platform for renting jewelry and

evening accessories including belts, jewels, crystal evening bags and accessories. Users can borrow them for a

small monthly membership fee. Depending upon he type of membership users can browse and select a jewelry of

their choice. The selected jewelry is delivered in 2-5 business days. Users can enjoy the item as long as they

wish/ or till the duration of the membership.Users return the jewelry in the padded envelope and prepaid postage

shipping label.

Luxury -

Accessories -

Women

Happily Ever Borrowed [United States, 2011]: Happily Ever Borrowed (Formerly Something Borrowed NY) is

an online shop that rents bridal accessories to its customers. It has partnered with designers such as Enchanted

Atelier & Justine M. Couture, o provide a curated collection of veils, tiaras, headpieces and jewelry. Any

minor damages are covered . Customers just need to return their products in a pre-paid envelope after the

wedding, Happily Ever Borrowed takes care of all the cleaning and maintenance part.



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Fashion (14/14)


Luxury -

Accessories -

Women

Adorn Jewelry [United States, 2006]: Adorn.com allows users to rent jewelry for a wedding, bride, bridal party,

special occasion or formal events. Users first chose their jewelry piece from its catalog and book it with details

about the date of the occasion. The items usually arrive at least 2 business days before the date of the event. All

jewelry on rent are insured. The customers are then supposed to ship their item back on the next working day of

the event. Adorn was chosen for the Bride’s Choice Awards on 2011 /12/13

Luxury -

Accessories -

Men

Eleven James [United States, 2013]: Eleven James offers an online platform for renting luxury watched on a

subscription based model. Rentals start at $149/month. Eleven James members enjoy watches worth an average

of $10,000 or more for two months at a time. The annual program enables users to experience three or six

different watches per year. All watches are delivered and returned using prepaid envelopes. It offers concierge

delivery service in New York City.

$1.4M BoxGroup, WGI Group



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FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Adventure (1/6)


Horizonals

Outdoor Exchange [United States, 2014]: Online platform to rent outdoor gear such as tents, kayaks and fishing

equipment on a subscription basis. Catalogue of 300+ high-end, expensive gear. Its warehouse in Fairlawn

stocked with gears from manufacturers and distributors. Basic subscriptions($100) allow users to rent one item

per week, with additional items rent-able at 10% of product’s value. Limited shipping services at present. Recently

started an Indiegogo campaign to boost its membership and form a community sharing marketplace. Expects to

be fully operational by July, after which basic subscription costs will double.

Horizonals

Renta [India, 2015]: Building an online rental store providing outdoor equipment like trekking gear, tents,

barbecue stands etc. Plans to have tutorial videos, information and advice about equipment. Will provide home

delivery service of equipment and demonstrations on various activities like trekking and snorkeling. Not yet

launched as on May 2015.

Horizonals

Getboards [United States, 1999]: Getboards is an online platform for renting skis, snowboards, ski gear, ski and

boards Getboards specializes in outdoor winter gear and fashion apparel. Users can rent or buy in Big Bear Lake,

Ca. Its inventory comprises of brands such as Line Skis, Armada Skis and many more. Rent fare depends the

level of the sports professional.

Horizonals

RentSetGo [India, 2014]: Developing a P2P mobile first marketplace that enables users to rent outdoor

equipment and consumer electronics. The product is under construction and yet to be released as of Feb 2015.

Horizonals

Ayoopa [United States, 2013]: Ayoopa is an online marketplace for renting adventure gears. Any adventure gear

renting company can rent their goods on its platform for free. Users can browse through different products and

select the product of their for rent by paying the lister via credit card or paypal. After the user has finished using

the product he/she returns it to Ayoopa who stores it for the lister.



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Horizonals

Fun2Rent [United States, 2011]: Fun2Rent.com is a peer-to-peer platform for boat & power sports rentals.

Fun2Rent enables owners to safely earn supplemental income by renting out their vessels, off-road vehicles, and

trailers. Liability insurance is provided to both owners and renters, as well as insurance coverage on the vehicles,

vessels and trailers if they meet their insurance criteria.

Horizonals

The Quiver [United States, 2014]: Quiver is a community for renting quality surfboards from other people and

engaging in surfing discussions and activities. Owners can charge according to the quality and age of their

surfboards. Both the renters and the owners can rate each other to ensure quality service to both the parties.

Horizonals

Qraft [United States, 2011]: Qraft is a peer to peer marketplace that allows owners of boats, rv’s, cars,

motorcycles, planes, gear and other adventure toys to rent them to other members of its online community. Offers

insurance on rented items.

Horizonals

Propaloo [United States, 2012]: Propaloo is an online marketplace where owners, property managers and

private individuals can list items they have for rent, including boats, ATVs, RVs, homes and more. The site then

matches travelers with individuals and property managers who are offering their items for rent in the right location

and dates.

Horizonals

GearCommons [United States, 2013]: GearCommons is a peer-to-peer marketplace for renting outdoor gear

like kayaks, backpacks, sleeping bags, etc. Renters can search the platform for gear, connect with owners and

rent gear online. Owners can ask for security deposit in lieu of gear insurance. Company provides payment

escrow services. Both parties can rate and review each other at end of experience. Company also providing

website widget for retailers and OEMs to rent their gear online.



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Boats -

Marketplace

Sailogy [Switzerland, 2012]: Sailogy is an online marketplace providing customers with a reliable, fast and

complete booking solution for chartered recreational sail boats from companies that own them. Sailogy finds and

evaluates harbour facilities and ship owners, ranking charter companies for quality, reliability and comfort. It’s

platform lists more than 4,500 yachts of different types from 260 companies in 150 locations globally.

$1.6M AGIRE

Boats -

Marketplace

Marinanow [Italy, 2012]: Marinanow is an online and mobile marketplace for sailors to book berths for boats and

charter boats. Port owners can create and manage their listings. Currently have a network of over 1000 European

marinas and 4000 charters along the Mediterranean coast. Founding Team with experience in the marina industry

and internet companies. Raised money from an incubator program and United Ventures, an Italian VC firm.

$0.6M United Ventures

Boats -

Marketplace

Zizooboats [Austria, 2014]: Zizooboats is an online rental-boat booking marketplace connecting holiday

travellers with boat owners and charters boat operators.Users can choose their dates and location from a

selection of available boats, book and pay online and leave reviews at end of experience. Currently booking boats

in Aruba, Croatia, Greece, Sweden, and Thailand. In under three months, they've 1000 boats and are striving for

4000 by the end of 2014. Company estimates boat rental market of Euro 42 billion. (based only on 1 million boats

registered in charters) with huge potential(20million boats) in P2P market, specifically to US due to loose

regulation. Self-financed, in the process of raising seed funding.

Boats -

Marketplace

Zizoo Boats [Austria, 2012]: Zizooboats is an online boat rental platform and community that connects boat

renters with charters and boat owners worldwide. Once a customer request to rent a boat, the boat owner or

charter has 24 hours to accept the offer. Users can also write reviews about the rented boat and the service

offered to create a community of trust.

Boats -

Marketplace

bnbBoat [United Kingdom, 2010]: Marketplace for holiday boat rentals and yacht charters connecting fleet

operators, agencies and boat owners with travellers. People can list, discover, and book yachts and boats, online

or from a mobile phone. Booking can be done for few hours upto to a few days at multiple price points.



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Boats -

Marketplace

BoatForRent Inc [United States, ]: BoatForRent.com is the global marketplace for boat rental. It offers

opportunities for boat owners to make money by renting out their boats, and travelers to find a great boat for rent

of their choice by type of boat, by their budget and by geography. It takes less than 5 minutes to find the boating

experience that users want among the corporate charters or privately owned boats and yachts.

Boats - P2P

Boatbound [United States, 2012]: Boatbound is a fully insured peer-to-peer marketplace for boat rentals and

charters in the US. Each rental comes equipped with $1M in insurance coverage. The platform claims to have

over 13M registered members.

$4.5M

500 Startups, Kima Ventures, Atlas

Venture, Expansion Venture

Capital, Structure, OurCrowd,

Brunswick, TA Venture

Boats - P2P

Incrediblue [Greece, 2012]: Social marketplace for renting boats for tourism connecting tourists/sailors directly

with boat/yacht owners. Owners can create and manage their own listings. Lists 3000 vessels in 100 areas of

Europe on its platform. Also operates in US, Australia and South Africa.

$2.6MOpenfund, Seedcamp, Howzat

Partners, Firestartr.co

Boats - P2P

GetMyBoat [United States, 2012]: GetMyBoat is a peer-to-peer boat rental and charter marketplace that

connects boat owners with boat renters. Boat owners and commercial boat operators list their their unused

watercraft on the site for rent, including pictures, description, availability and price. Users globally can search and

book a boat for rent. The platform rents 13K+ boats in 80 countries across 140 locations. Launched officially in

Mar 2013.

$1.5M

Boats - P2P

Yachtico [Germany, 2011]: Yaticho is a charter yacht search engine.It allows users to find sailing boats, motor

boats, catamarans and houseboats for rent and charter in the quickest manner possible. Users can book yachts

by providing details about the date and duration of their journey and paying 50% of the rental fee upfront using the

payment details provided by Yaticho. Yaticho arranges facilities for carrying the customers to the harbors where

the yachts are parked.

$1M



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Boats - P2P

BoatSetter [United States, 2013]: Launched in Feb 2014, BoatSetter is an online peer-to-peer boat

rental/charter marketplace where people can book boats from boat owners and captains for their boating

experience. Currently it offers services in Florida, United States. Renters can hire based on boats, captains and

activities they want to perform. Nearly 1000 captains have registered on the platform. It offers $1M liability

insurance and upto $2M in hull coverage. Raised $1M in crowdfunding with Earlyshares platform.

$1M

Boats - P2P

Antlos [Italy, ]: Antlos is a social platform to search and book rental & charter boats, from small pleasure

vessels to mega yachts, as well as organized cruises, even for free, through listings published by real people

around the world. Skipper can list their boats for rent on its platform. User looking to rent boats can provide details

about the rental period and book their boats for the desired period.

Boats - P2P

Sailo [United States, 2014]: Sailo is a peer-to-peer boat rental marketplace, offering a great variety of boats and

licensed captains. It was founded by a group of Columbia and Stanford graduates. Users can browse and rent the

boats by specifying details about their rental period. Boat owners can also list their boats for rent on its platform

Boats - P2P

Cruzin [United States, 2012]: Cruzin is a US-based online marketplace that offers fully-insured($1M+) peer-to-

peer boat rentals and charters. It offers a wide range of boating options including sailboats, fishing boats, cabin

cruisers, yachts, ski boats and more from top brands and models. It markets boats to pre-screened, qualified

renters. The site was launched officially in Jun 2013.

Boats - P2P

SleepAfloat [United States, 2013]: SleepaFloat provides a selection of private houseboats and yachts available

for rent as vacation rentals. It is a P2P marketplace where boat-owners can provide renting service to travellers on

a daily, weekly or monthly basis.



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Boats - P2P

Samboat.fr [France, 2014]: Samboat.fr is an online platform for renting boats. It connects people looking to rent

boats with boat owners and creates a trusted comnunity for renting boats.. There are no subscription fees, and in

just a few clicks, the owners can list their ad for free. It offers secure online payment, rating and user comments -

Water CV - Telephone Support 7/7 - comprehensive insurance for each rental.

Boats - P2P

Boaterfly [France, 2013]: Boaterfly is a peer to peer rental marketplace for all kinds of watercraft. It lets owners

of yachts, motor-boats, jet skis, river-boats etc to list their property on its website. Users looking to rent any of the

watercraft can contact the owners and deposit a sum as a security against any kind of damages. Both the user

and the owners can rate each others experience to make the rental community more informative and a better

experience.

Boats - P2P

Otekne [Turkey, 2013]: Otekne is a web based platform which serves as a marketplace for renting boats. It

brings together those who want to rent a boat with boat owners. Boat owners list their boats on its platform while

those who want to rent a boat can compare rental prices with different payment options.

Apparel

GetOutfitted [United States, 2013]: GetOutfitted is an online store that rents ski and snowboard apparel and

accessories directly to customers doorsteps with free and easy shipping and returns. It also offers discounts on

group booking.

$0.3M

RV - P2P

RVShare [United States, ]: RVShare is a rental RV sharing marketplace. RV owners list their RV making it

available for renters to find the perfect RV for their next vacation. With RVShare, owners keep 100% of the profit

they earn and are in complete control of who can rent, when it's available and what rates are being charged.

Renters use RVShare to find the perfect RV for their next vacation.



Heavy

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Healthcare

Equip.Others



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Camera (1/5)


B2C

Klachak [India, 2013]: Klachak is an online platform to rent camera and its related accessories like lenses,

tripods, flashes and filters etc. Charges a customer on the basis of number of days they want to take the product

on rent. Also has high end cameras and tools required for wild life photography and capturing action videos.

Claims investment from angels.

B2C

BFrentals GmbH [Germany, 2012]: ZoomyRentals is a Germany based rental company that provides camera

and other equipment on rent. It does not demand any kind of deposit on any of the camera rentals. Users can use

credit cards or PayPal for their online booking. It also offers an optional insurance on the products offered for rent.

B2C

Rentybuzz [Lithuania, ]: RentyBuzz provides a peer-to-peer rental platform for renting out photography and film

making device or gadget.

B2C

Aperturent.com [United States, 2009]: Aperturent allows users to rent cameras and photography equipment on

rent. Users can browse and select a wide range of camera equipment using its platform with a rental period of 3-

90 days. After the rental period is over users can ship back the equipment using a pre paid envelope.

B2C

Camera Concierge, LLC [United States, 2010]: Camera Concierge is an online rental business specializing in

high end digital photography equipment. Camera Concierge offers a large selection of the most popular Canon

and Nikon lenses on rent through its web platform. Camera Concierge is also the home to an online community of

photography enthusiasts sharing their work and ideas to enhance the skills of both new and seasoned

photographers.



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Camera (2/5)


B2C

BookMyLens [India, 2012]: BookMyLense is an online photography equipment rental service in Bangalore. It

provides equipment on per day rent basis. Customers need to create an online account in order rent items. Items

can be handpicked form its store or delivered at the customer's place by paying extra.

B2C

Progear Hire [India, 2013]: Progear Hire is a Bangalore based camera equipment rental company. It lets users

hire cameras, camera equipment, pads and lights on rent. Users can browse through its catalog of equipment

online and pay a rental amount via debit/credit cards at the time of checkout.

B2C

Flaminke [United Kingdom, 2014]: Flaminke is a subscription based camera lens rental service. It offer

unlimited rental of lenses, on subscribing to its membership plans. It offers two kinds of memberships $99 per

month and $199 per month. Each subscription gives customer "glass coins" which hey can use it rent camera

lenses until it exhausts. Customers can recharge their glass coins only by returning the products.

B2C

Tapprs Ventures India Private Limited [India, 2011]: Tapprs is an online marketplace platform that enables

users to rent their cameras and lens and also sell them. The range of photography gear on the portal includes

DSLR bodies, lenses, accessories etc. Camera and lens rentals is its flagship service. Also runs a photography

marketplace and a photographer directory service. The company was incubated at The Morpheus.

B2C

Pro Photo Rental, Inc. [United States, 2007]: ProPhotoRental is a website that gives cameras and lenses on

rent. Its collection includes products mostly belonging to Canon, Nikon and Olympus brands. Minimum renting

period is of 4 days with a standard free 3 day delivery. Customers can upgrade the delivery time to 2-days or

overnight. Products are shipped via UPS or FedEx with a free prepaid envelop to return the products.



Heavy

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Camera (3/5)


B2C

LensRentals.com [United States, 2006]: LensRentals is an online platform that provides cameras, lenses and

other photographic equipment on rent. Like any e-commerce website, customers browse the collection and select

the product of their choice for rent by providing details about the renting period. LensRentals also conducts a

verification process before confirming the product to prevent any fraudulent activity. LensRentals ships all

equipment via FedEx or UPS. Customers are supposed to return the product themselves via FedEx / UPS or any

other service of their choice.

B2C

Lens Lenders [United Kingdom, 2007]: Lens Lenders is a Canadian company that provides rentals of lenses for

Canon, Nikon and Olympus SLR cameras to photographers across Canada. Reservations are made online, up to

one year in advance. Rental items are mail-delivered to customers and returned using prepaid shipping.

B2C

Guy Thatcher [United States, 2003]: HireACamera offers cameras, camcorders, lenses and accessories for rent

across UK. It provides an online platform where people can select cameras and other photo equipment on rent.

HireACamera makes arrangement for all both delivery and pick up of products from the customer. Hire period

ranges form one day to one month with a minimum fee of 30 pounds. Customers can extend the period of hire by

paying an extra amount.

B2C

LensProToGo [United States, 2006]: LensProToGo provides an online platform and a mobile app for renting

dslr cameras, lenses and video gear. Customers can book their product via telephone as well. LensToProGo

delivers all its products via UPS. It provides a prepaid envelop to customers,to ship their products back to its

warehouses.

B2C

Lenslocker Camera and Lens Hire [United Kingdom, 2011]: Lenslocker is a DSLR and camera lens hire

company based in Twickenham, on the outskirts of London. It delivers photographic equipment via FedEx across

the whole of the UK, and has a base in Twickenham where customers can pick up or drop off their rented

equipment. The delivery prices start from £6.99 for an anytime delivery, or if customers want delivery at their

business, place of work or home for the delivery charges start from £10.99. Lenslocker provides live tracking all

products asked for rent on its platform.



Heavy

Equip.

Healthcare

Equip.Others


Camera (4/5)


B2C

ATS Rentals [United States, 2008]: Ats Rentals is a website for renting cameras , lenses and A/V products.

Customers choose their product from its online catalog by mentioning the date and duration of rent. Ats Rentals

charges a security deposit on bulk orders. All products come with free accidental damage insurance. Products are

delivered to the customer via UPS. Customers are also required to return the product on due date using a prepaid

UPS envelope.

B2C

BorrowLenses.com [United States, 2006]: Borrowlenses provides cameras, lenses and photo-gears on rent

online. Users can browse through its catalog of lenses and photo-equipment and select their rental period, with or

without insurance. The products can be locally picked or delivered at the customer's address. All order come with

a prepaid container/envelope withe exact date of return on which the customer must dispatch back the product to

Borrowlenses

B2C

Lumoid [United States, 2013]: Lumoid is a marketplace for renting photo/video and wearable gears. It allows

customers to rent or try products before buying them. When the customers are satisfied with their experience,

they can make a full payment to buy the product. Lumoid also runs a seperate service called Lumoid-locals which

provides a peer to peer platform for renting of photography gears. People can put their gears up for rent where

they decide their own rental fee. It is a YCombinator funded startup.

Y Combinator

P2P

cineRent [Poland, 2012]: cineRent is a peer-to-peer rental service for a film and photo gear. Filmmakers and

Film equipment rentals can join cineRent, publish their inventory, create kits, publish promotions, and set their

own prices. Users can use its platform to find film equipment anywhere on the world, make a reservation, and

enjoy the biggest database of industry rated film equipment available with brand new reviews, and latest news.

P2P

Pro Lens Rental Club [United States, 2015]: Pro Lens Rental Club provides an online community for renting

cameras, lenses and equipment. It creates a club of members based on mutual trust who lend their A/V products

on rent and earn some money out of it. All members of the community are assessed by their peers. Pro Lens

Rental Club handles all the scheduling, delivery and return of the products.



Heavy

Equip.

Healthcare

Equip.Others


Camera (5/5)


P2P

CoDivvy: The peer-to-peer rental network for creative equipment. [United States, 2014]: Kitsplit provides a

peer to peer website for renting out cameras and other creative equipments to other users. It lets people with ideal

equipments to earn some money while, renters can use hose products at a very cheap rate.It connects

photographers, film-makers and other creative people to each other and thereby creating of community of creative

people.

P2P

CameraLends [United States, 2013]: CameraLends is a peer-to-peer platform for renting of camera gear where

users can lend and rent cameras and lenses from the local camera owners. It aims to provide people the gear

they need at a reasonable price when they’re on the road, from a community of local photographers. All

equipments rented on CameraLends are fully covered. Renters also have the option to buy insurance which offers

fifteen percentage damage waiver which covers damage upto $2500.



Heavy

Equip.

Healthcare

Equip.Others



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Books (1/5)


B2C

Chegg [United States, 2005]: Chegg, an online textbook rental company, where students can rent text books

from its platform. It also helps students find internships and scholarships. There is also option to sell used books.

If renters like their rented books, then there is also a provision to buy them.

$252M

Gabriel Venture Partners,

Floodgate, Kleiner Perkins Caufield

& Byers, Foundation Capital,

Primera Capital, Insight Venture

Partners, Ace Limited, GSV

Capital, Lucas Venture Group

B2C

BookRenter.com [United States, 2007]: BookRenter launched its online textbook rental site in 2007. It allows

students to rent textbooks for up to 80% off the retail price. It carries over 5.5 million titles and serves thousands of

students on over 5,000 U.S. campuses. Shipping for both rent and return sides are free. There is option to buy

and retain the books which the renters like. BookRenter is headquartered in San Mateo, CA and is funded by

Storm Ventures, Norwest Venture Partners, and Adams Capital.

$56M

Storm Ventures, Adams Capital

Management, Norwest Venture

Partners, Comerica Bank, Focus

Ventures, Lighthouse Capital

Partners

B2C

Sidewalk [United States, 2007]: CampusBookRentals rents textbooks to college students. The company was

one of the first to offer “textbook rentals”, and began renting textbooks from Alan Martin’s garage in August 2007.

Since then, CampusBookRentals has rented over one million textbooks. The service includes free shipping both

ways and allows students to specify their own rental period. The company also awards scholarships, and is

actively philanthropic, currently contributing a portion of rental proceeds to Operation Smile. If the renters like their

books, then there is a buy option for that as well.

$23.1MLevel Equity, Five Elms Capital,

Cherokee & Walker

B2C

College Book Renter [United States, 2009]: College Book Renter (CBR or the Company) is a textbook

company that allows students to rent, buy and sell their college textbooks online. It was founded in 2009 to help

combat rising textbook prices. There is no late fee on books rented, users can rent books for as long as they wish

to keep them. Users can return the books via UPS using a prepaid envelop.

$10M

B2C

Zookal [Australia, 2011]: Zookal is an online service that lets users borrow, buy or sell books. Based in Australia,

the platform provides a large library of books to select from. Zookal offers free delivery and pick up of books from

the customers. If the users like the books they can buy them at a discount on the retail price.

$2.1M



Heavy

Equip.

Healthcare

Equip.Others


Books (2/5)


B2C

Textbook Rental Canada [Canada, 2010]: Textbookrental.ca is a Canadian website for renting textbooks online.

In few easy steps users can search and book their books online and rent them for as long as they want. Users can

even highlight the books that they have rented. Textbookrental.ca also buys used books back from students to

increase their supply of books available to rent. When the semesters are complete, students can slip the books

back into a Canada Post envelope with the postage paid shipping label supplied by Textbookrental.ca, mail.

$0.4M

B2C

IndiaReads [India, 2009]: IndiaReads is an online portal that serves as an online library enabling users to search

for books and get them home delivered. Users have the option to return the books they have completed reading in

their next order of books. Claims of having a collection of 1lakh+ books across 45+ categories. Schools and

educational institutes are their primary clients. Offers membership plan at INR 400 with monthly rental plans

starting at INR 150. Generates monthly revenue of about Rs 30 lakh through rentals. Raised around Rs 1.25 crore

in angel funding from two IIT alumni in 2014. Is in advanced discussions to raise $2.5 million (Rs 16 crore) in

Series A funding as of May 2015.

$0.2M

B2C

BookMob [Canada, 2010]: BookMob is a Canadian textbook service, focused on providing students collection of

textbooks at the best prices in the country. The company offers more than two million textbooks, with the most

used textbooks in Canada. Students may also choose to rent textbooks, and receive free returns. BookMob offers

discounts between 30-80% on all books, and provides fast, free shipping over $150.

B2C

iloveread [India, 2009]: iloveread is an online portal where users can rent books. Users can register for free,

search in library & subscribe for delivery. Recommendation is a special feature where the website suggests

books based on reading history. Claims to have Amazon & Google links to every book in the library. Buys

and maintains inventories at own offline store. Offers both online payments & COD. Offers book rental

services in Chennai & Coimbatore only as of April 2015. Acquired by Anycommerce.in based in Chennai.

B2C

MyOnlineLibrary [India, 2009]: MyOnlineLibrary is a web based platform to rent books. User can choose books

from the repository available and rent them for as many days as they need. Offers various subscription plans

catering from relaxed to voracious readers. Caters to only Kolkata city as of May 2015.



Heavy

Equip.

Healthcare

Equip.Others


Books (3/5)


B2C

Librarywala [India, 2007]: Librarywala is India's first online rental library for books. Offers members over 60,000+

paperback books and is currently operational in Mumbai, Bangalore & Pune with a user base of more than

9000+ members and 90 corporates. Users have the option to return the books they have completed reading in

their next order of books. Won the Finalist award amongst the top 30 finalists in the Tata & Nen start-up

awards. Made in to the Limca book of records 2010 for being the first and the biggest online library of India.

B2C

GoBooks [Brazil, 2013]: GoBooks is an online textbook rental company in Brazil based in Rio de Janeiro, RJ. It

provides renting solution for Brazilian students who are looking for cheap textbooks. using its platform students

can rent textbooks and save up to 70%. GoBooks also allows students to buy back the books if they like it, by just

paying the difference.

B2C

TextbookRush.com [United States, 2002]: TextBokRush is an online book rental company. Started as a

physical store, It launched its first website TextBookRus in 2002 which was subsequently rebranded to

TextBookRush in 2013. Users can use its platform to browse textbook and rent them by specifying their rental

dates. It offers free return labels and free shipment on orders above $35. It also buys second hand goods from

other users.

B2C

Bookbyte [United States, 1999]: Bookbyte is an e-commerce company based in Salem, Oregon, with a

business focus of renting and selling used textbooks. It offers both a web and mobile platform for renting and

selling books. Users can choose for how long they wish to rent the books. !0% cash back is offered on every

return. It also free two way shipping. A grace period of 7-days is offered for late returns.

B2C

Booksfree [United States, 2000]: Booksfree is an online book rental company, which offers flat rate rental-by-

mail to customers in the United States. Users can prepare their list of books online and have them delivered

whenever they finish reading the previous ones. It offers both limited and unlimited rental service. On June 8,

2007 the company announced that it had delivered its millionth book Since 2000, Booksfree has grown its

selection from 25,000 titles to over a quarter of a million titles. In February 2009 they shipped their 2 millionth

book.



Heavy

Equip.

Healthcare

Equip.Others


Books (4/5)


B2C

BookSwim [United States, 2006]: BookSwim is an online book subscription rental service in North America

offering rental-by-mail of both hardcover and paperback books. It offers a catalog of new releases and other

popular fiction and nonfiction titles. The company claims to have experienced exponential growth since its launch

in 2007. It was acquired by BooksFree in 2010.

B2C

RentMyText.in [India, 2012]: RentMyText.in, a venture of Online Guru Educational Services, allows students to

purchase professional academic books online for MRP and return back at the end of the semester in good

condition to get 60% cashback. The books that the service rents out are protected by plastic covers so these last

longer. Users can browse through the book listings on the platform, purchase books and get them home

delivered. At the end of the semester, students can return the books and save 60% of MRP.

B2C

Textbooks.com [United States, 2006]: TextBook.com is an online service for renting/buying and selling books.

Users use its platform to select books of their choice and rent them by providing details about the rental period

and paying the rental fee. Users can also sell or buy second books in its platform. Customers can save up to 90%

on rented books. It also offers easy 30-day returns and free shipping on orders over $25. For user convenience

TextBook .com offers free return shipping.

B2C

doorstepbooks.com [India, 2009]: DoorStepBooks is a subscription based book renal service. Users select a

membership plan and receive books on monthly basis with no return period. After the user has completed reading

a particular book, he/she can request for a return and DoorStepBooks arranges for pick up along with the delivery

of new books as chosen by the user.

B2C

eCampus.com [United States, 1999]: eCampus.com is an online platform, established on July 2, 1992, where

people can buy/rent/sell textbooks. It runs a "eReward" points system which awards people with credits points for

renting text books which can be redeemed in future. It also provides free shipping both ways on all orders above

$59.



Heavy

Equip.

Healthcare

Equip.Others


Books (5/5)


B2C

Friends Of Books [India, 2008]: Friends Of Books is an online book rental store and used bookstore. Customers

can rent a book without going to a bookstore or a library and get them delivered to their home. Customers can

browse the online catalogue, select preferred subscription plan, click and add books to their "Bookshelf"and when

they are are done with the books click on the "Ready for Pickup" button and the company sends the next set of

books. The book rental service is available across India while the delivery and pickup of books is available only in

Delhi, Gurgaon and Noida.

B2C

Tatynerds [India, 2014]: Tatynerds.com is an Online Academic Book renting portal offering books for courses in

Engineering, Business management. Users can both buy and rent books on the website. Renting period is the

duration of the semester and seven days after it. Refund is deposited after books are returned.

Marketplace

Valore Books [United States, 2002]: Valore Books is a marketplace where college students can buy, rent and

sell textbooks. The company has books listed from more than 14,000 booksellers across the country at up to 90

percent off the list price. Customers can select books of their choice and rent them by sating their details about

their rent duration. Customers can ship the books back in the prepaid envelop provided by ValoreBooks.com.

ValoreBooks.com has been cited by the Better Business Bureau for providing a superior level of customer

service.

P2P

eBookFling [United States, 2011]: eBookFling is an ebook swapping company, lending Kindle & Nook

ebooks to readers nationwide. A free service, eBookFling members earn credits for sending a “lending-enabled”

Kindle or Nook ebook to requesting members. Members spend credits borrow ebooks for a 14-day reading

period. The lending technology utilized by eBookFling is powered by the lending feature inherent to Barnes

& Noble Nook books and Amazon Kindle books. eBookFling does not facilitate the transfer of ebook files

between members but simply connects a lender and a borrower through Amazon’s and Barnes & Noble’s

lending system.

P2P

Lenro [India, 2014]: Lenro is an online book club that provides a platform to allow users to borrow and lend

books from friend circles. The website is under development as of Sep 2014.



Heavy

Equip.

Healthcare

Equip.Others



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Gaming and Movies (1/3)


Toys - B2C

Bambaram [India, 2010]: Bambaram is an online toy rental library that rents educational products

(Toys/Games/Puzzles/Science Kits/DVDs), carefully selected to cater to children's (1-12 yrs age) multiple

intelligences and interests. Offers its subscription services to parents and educational institutions. Categorizes its

products based on children's interests and users can filter and rent them as per their child's interests. Claims that

it has a range of over 1000 educational toys, games and puzzles.

Toys - B2C

Rent That Toy [Singapore, 2006]: Rent that Toy is a toy rental service that lets people rent toys at a cheap rate

instead of spending a lot on them. Using its platform users can rent toys for a period of 4 weeks and extend the

rental period by paying an extra amount. All deliveries are free for orders above $35,else a delivery fee of $10 is

applied.

Toys - B2C

Rentoys.in [India, 2009]: Rentoys (www.rentoys.in) is a parent-friendly exclusive toy rental company offering

toys on rent for kids. Our inventory includes only top quality toy brands like Fisher price, VTech, Okplay, funskool,

playschool and focused on complete early childhood development of your kid. Rentoys gives utmost care to your

child safety by following 3 steps thorough cleaning & sanitization process.

Toys - B2C -

Subscription

Pley [United States, 2013]: Pley(former Pleygo) allows customers to rent unlimited LEGO sets for kids through

monthly subscriptions to develop their creativity, building and problem solving skills. 250 options that includes Star

Wars, Batman, Chima and Friends among others. 25k+ subscriptions till date. To date, Pley has shipped more

than 75,000 packages from its San Jose warehouse. Monthly Pley subscriptions are available at three levels: $15,

$25 and $39. Company built on the premise that educational toys for kids are expensive, needed only temporarily

and can be consumed collaboratively.

$16.8M

Allegro Venture Partners,

Correlation Ventures, Western

Technology Investment, Floodgate,

Maven Ventures | VC & Incubator

Toys - B2C -

Subscription

RaffyStore [India, 2014]: RaffyStore offers children activity kits on a subscription basis all over India through its

online store. Suitable for children in 4-9 year age group. Each kit contains 6-7 items including board games,

science experiment kit, pretend play kit, craft activity kit, suprise activity kit (different each month), etc. Employs

team of advisors along with parent feedback for design process. Founder IIM Indore alum.



Heavy

Equip.

Healthcare

Equip.Others




Toys - B2C -

Subscription

Toyshare [India, 2011]: Toyshare is an online subscription based toy rental store meant for kids between 1-8 yrs

of age. Offers various subscription plans with a one time membership fee. Subscription packs range from 1 month

to 1 year and new toys/ puzzles/ DVDs would be delivered every week based on the preferences selected by

users. Sanitizes the toys after their usage to maintain hygiene. Users can also request for toys on parties.

Winners of Mompreneur 2012 organised by Pioneer.

Toys - B2C -

Subscription

Board Game eXchange [United Kingdom, 2010]: Board Game Exchange provides an online platform for

renting board games for parties or child amusement, on a subscription based model. There is no late fee, users

can keep them as long as they want. The normal subscribers are provided with a game in every two months. The

subscription scheme varies depending upon the type of membership subscribed to. New board games are

shipped once the previously borrowed games have been returned.

Toys - B2C -

Subscription

Spark Box Toys, LLC [United States, 2011]: SPARKBOX Toys is a subscription service that provides

personalized learning toys for children. With a simple monthly membership, users receive quality learning toys

selected by experts and tailored to a child’s developmental needs. When the users are done with the toys, they

can simply send them back for more. Users can also purchases toys they like at a discount to the retail price.

Toys - B2C -

Subscription

Toys On Rent [India, 2010]: Toys on Rent is an online toy rental platform for kids (0-7 yrs). Maintains a

catalogue of more than 250 toys on their portal through which subscribers can place their preferences. Replaces

sanitized toys every 15 days based on the preferential order of the customer. Offers various rental plans spanning

from 1 month to 6 months. Generating INR 60k worth of revenue as of Aug 2012. Currently operational in 7 cities

across India. Also has a franchisee model with currently 10 franchises on board.

Movies - B2C

Quickflix [Australia, 2004]: Quickflix is an Australian online movie subscription company with a choice of over

39,000 film, TV series, documentary and sporting titles across 400 genres in DVD and high definition Blu-ray

formats. Quickflix delivers rental DVDs to anywhere in Australia free of charge (next day in most major cities) to

its 40,000+ members and there are no late fees or return deadlines. Since 2004 Quickflix has delivered over six

million DVDs and now delivers almost two hundred thousand DVDs each month. Quickflix (QFX) was listed on

Australia Securities Exchange in 2005. There is no late fee applied, customers can create their queue of movies,

which they receive once they return the previous Gaming and Movies - Movies discs

$12.4M HBO



Heavy

Equip.

Healthcare

Equip.Others




Movies - B2C

Tugg [United States, 2011]: Tugg is a service that helps users rent a local cinema with the movie of their choice

that they can enjoy with friends. Tugg integrates with social media to promote the event to the user's friends.

However users will need to sell a requisite number of tickets by a certain date for the event to go ahead. If it does

not meet the requisite number, the event is called off.

$0.5M

Movies - P2P

Ameibo [Sweden, 2007]: Ameibo is an online video rental/purchase company that allows users to earn money

for legally by sharing the movies among themselves. Users also have the option to buy the movies from the

owners.

$1.7M

Video Games -

B2C

GameFly [United States, 2002]: GameFly rents and delivers video games to customers via post mail, following

the Netflix model. For a flat monthly fee, users can rent as many games as they want and keep them for as long

as they want. GameFly does not have due dates or late fees, and includes pre-paid mail both ways. GameFly

offers top games for PS3, PS2, PSP, Xbox 360, Xbox, Wii, GameCube, DS and GBA.

$10.7M Lehman Brothers, Sequoia Capital

Video Games -

B2C

Gamerang [United States, 2003]: Gamerang is a web based service which offer video games on rent. Games

offered on is platform run on all available Gaming and Movies consoles. Customers can rent games by

subscribing to is different monthly/quarterly plans. There is no late fee and customers can keep the game as long

as their subscriptions are active. Gamerang provides prepaid envelopes to customers for returning back the

games to its stores.

Video Games -

B2C

Redbox [Canada, 2002]: Redbox, a subsidiary of Outerwall Inc. (Nasdaq: OUTR), offers new-release DVD, Blu-

ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has

rented more than 3 billion discs and is available at approximately 35,000 locations nationwide, including leading

grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations.



Heavy

Equip.

Healthcare

Equip.Others


Tools (1/2)


P2P

Mootch [United States, 2013]: Mootch is a mobile app for peer-to-peer renting where people can rent daily-use

stuff like vaccum cleaner, power-drill etc. from their neighbours. Company is currently running Kickstarter

crowdfunding campaign.

$0.1M

P2P

ToolSpinner [United States, 2011]: ToolSpinner is an online peer-to-peer tool rental platform. It provides power

tool owners a marketplace to safely rent their tools to others in their community for earn extra income. Tool renters

can enjoy upto 50% off tool rentals for twice the rental duration compared to traditional rental services. Company

is rethinking its business model at present.

P2P

Open Shed [Australia, 2011]: Collaborative consumption of goods in a community. Online platform to lend and

rent tools, camping gear, electronics and other goods in neighbourhood. Open Shed provides insurance coverage

upto $1000 for rented items.

P2P

Freegler [United States, 2013]: Freegler is a collaborative consumption site that allows anyone to rent out their

idle possessions to their neighbours. Members can list items at desired price and lend camping and sporting

goods, gardening equipment, kitchen items, power tools or anything else.

ilab Accelerator

P2P

StreetLend [United Kingdom, 2013]: StreetLend is an online marketplace for people to share things within their

neighbourhood. Visitors may list items or requests and the site puts borrowers in touch with lenders. StreetLend

aims to innovate in rental listing search and discovery.



Heavy

Equip.

Healthcare

Equip.Others


Tools (2/2)


P2P

LenditMendit [United Kingdom, 2014]: LendItMendIt can help you rent & borrow household & garden

tools securely & cheaply. Earn money from your tools, for free - or rent nearby items to save money

P2P

Sharehammer [United States, 2013]: Sharehammer is an online marketplace for peer-to-peer tools rental and

sharing among neighbours. Founded in 2013, the marketplace allows anyone to signin with Facebook account

and rent/reserve mechanic tools from other members online.

P2P

ToolLocker [United States, 2014]: Tool Locker provides an online platform for renting/ hiring tools. It lets tool

owners list their products on its platform. Users looking to rent tools check for he best listing on its site. On

selecting a tool to rent, the owner is notified and then both the owner and the renter meet to hand over the tool.

After the renting period is over, the owner inspects the tool and rates the renter on the Tool Locker platform.

P2P

ToolzDO [United States, 2009]: ToolzDO is a free location-based social platform for connecting neighbors and

facilitate peer to peer lending. Neighbors can talk, share, organize, sell, buy, barter, rent, and swap give goods

and services online then connect offline. ToolzDO aims to promoted the collaborative consumption culture and

make lending more reachable.

P2P

1000tools [United States, 2012]: 1000tools allows people to post tools on its website and rent them out to users

in the community. The online community also provides an environment where users can communicate and offer

advice to each other.



Heavy

Equip.

Healthcare

Equip.Others



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Furniture (1/1)


B2C

Furlenco [India, 2011]: Furlenco (previously called RentUrDuniya) is an online platform that allows users to rent

home furniture for a certain period of time ranging from 1-12 months and pay a monthly rent. Users can select the

kind of lifestyle that suits their situation along with the size of the house they are staying in to get curated choice

list. Furlenco designs, manufactures and holds its own inventory. It earns its revenue by renting out furniture items

and customers typically pay just about 3-4% of the retail price of furniture item per month. Growing at 50% month-

on-month and active in 200 homes as of March 2015.

$6M Lightbox Ventures

B2C

Chair Rental Direct [United States, 2011]: ChairRentalDirect is an online platform for renting chairs and table for

events. Users provide the details about their event and browse and select the furniture required for their events.

ChairRentalDirect also offers free pick ups and custom delivery time slots to the customers. Free pickups are

currently available only in selected areas. The platform also allows other furniture vendors to lease their products

on its platform.

B2C

IROCO Design Ltd [Hong Kong, 2011]: IROCO Design is a Hong Kong and Shanghai-based designer furniture

rental company launched by a team of experienced designers and marketeers from Europe. Launched in

September 2011, IROCO Design’s core business is the rental of designer furniture for trade fairs, events,

exhibitions, film productions, fashion shows, photo shoots, launch parties, media events, weddings and private

functions. IROCO Design sources high-quality products from the world's leading producers which include Kartell,

Driade, Serralunga, Slide, Plank, Magis and Pedrali. Its web platform lets users select furniture of their choice and

request for a quote by stating the rental period and quantity required. The rental cost includes the round trip

transportation fee.

B2C

Rentomojo [India, 2014]: Rentomojo is an online portal that offers furniture, furnishings, appliances and other

home verticals for rent. The company lets users rent furniture and home furnishings for a minimum period of three

months. Follows an inventory-based model as of Jan 2015. Currently operating in Mumbai and is looking to

expand to Pune and Delhi NCR in the future. IIT Madras founding team. Raised seed capital from London-based

investors in 2014.



Heavy

Equip.

Healthcare

Equip.Others



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Heavy Equipment (1/2)


Heavy

Equipment

EquipmentShare.com [United States, 2014]: EquipmentShare is a Missouri-based peer-to-peer equipment

rental company. It provides contractors with a platform that allows them to rent and lend contracting equipment

such as skid loaders, excavators, lifts and more at rates well below those of commercial rental companies.

Contractors can earn income off idle equipment with the ease and security of background checks, insurance

validation, payment processing and a rating system for equipment and lenders. EquipmentShare.com actively

screens members that apply to renting for quality equipment and experience when it comes to operating

equipment. They reserve the right to remove members that don’t adhere to the policies and conditions.

$2.2M

Y Combinator, Wefunder,

FundersClub, Great Oaks Venture

Capital, Romulus Capital

Heavy

Equipment

EquipRent.com [United States, 2011]: EquipRent is a marketplace for renting construction equipment. It lets

local construction equipment rental companies to list their equipment on its platform. Rental companies are

charged on the basis of number leads they accept. Users looking to rent construction equipment can browse and

select any equipment and request for price quotes via email, phone etc. EquipRent is free to use for any user

looking to rent construction equipment.

$1M Canal Partners

Heavy

Equipment

VaiVolta [Brazil, 2012]: VaiVolta is a marketplace for renting construction equipment. Based in Brazil the

platform lets construction equipment rental companies list their equipment for rent, while users looking to rent can

request for price quotations from the suppliers. Its currently funded by 500 Startups.

$100k 500 Startups

Heavy

Equipment

MuniRent [United States, 2014]: MuniRent provides a web and mobile platform allowing municipalities to rent

equipment to one another. As a platform, MuniRent, makes it easy for any organization to share heavy duty

equipment both internally and externally. Excavators, vactor trucks, street sweepers, bucket trucks and aerial lifts

can all be managed with a few clicks. The Patriot Plan is the online tool that allows crews to reserve equipment

from other crews within an organization. With the Freedom Plan, Directors of Public Works or Fleet Managers can

access an online catalog of equipment owned by neighboring jurisdictions. Browse the online catalog anytime and

make reservations inside or outside your organization with just a few clicks

Heavy

Equipment

Big Rentz [United States, 2012]: BigRenttz provides heavy construction equipment on rent. Users can view it

collection of equipment on its website and rent them on daily, weekly or monthly basis. Customers can contact for

renting the equipment by filling an web-form. BigRentz delivers and receives return of the equipment itself.

St. Cloud Capital



Heavy

Equip.

Healthcare

Equip.Others


Heavy Equipment (2/2)


B2B

Getable [United States, 2010]: Getable, formerly Rentcycle, serves the $32B construction rental market with

mobile tools designed for construction professionals to order and manage equipment on their smartphone from

rental equipment providers.

$8.2M

Collaborative Fund, Andreessen

Horowitz, SV Angel, Amicus

Capital, Lowercase Capital,

Promus Ventures, Founder

Collective, The Social+Capital

Partnership, Stomper Co Inc, DPR

Construction, Ghilotti Bros.,Inc.

B2B

Yard Club [United States, 2013]: Yard Club is an online equipment rental marketplace that enables rentals of

high quality idle equipment among trusted contractors. The technology platform enables its members to save

money on rentals by cutting out overhead costs of physical branches and sales-force of a typical rental company.

Yard Club provides a Master Rental Agreement and ensures liability and property insurance certificates from all

renters. Standardizes prices across categories, provides payment escrow services.

$1.6MHarrison Metal Capital, Andreessen

Horowitz, Caterpillar Inc.

B2B

FLOOW2 [Luxembourg, 2012]: Floow2 World's Reset Button, is an online business-to-business marketplace

where companies and institutions can share, lend and swap business equipment and services. In the

construction, health care, transport, logistics and services industries, much production capacity is unutilized,

which is easily trade-able. FLOOW2 creates a transparent marketplace where owners can advertise their items

while buyers can search items, place bids and contact owners on the marketplace to make the final deal.

B2B

Tobly Inc [United States, 2014]: TOBLY.CO is an online platform designed to facilitate tool and equipment rental

transactions locally. Members can list their tools/equipment for others to rent, through the map location services,

clients are able to browse for the best deals available locally.

B2B

Noble Iron [United States, 2010]: Noble Iron offers a wide range of construction equipment for rent, and for sale,

including aerial, forklift, light compact and heavy equipment. In addition Noble Iron offers enterprise software for

the construction industry. Noble Iron Inc operates in three complementary sectors: equipment rental, equipment

dealership and enterprise software for the construction and industrial equipment industry. The Company

operates its equipment rental business and dealership under the name “Noble Iron.” Noble Iron rental depots

currently serve customers in California and Texas. Noble Iron’s dealership offers select manufacturers’ equipment

and accessories for sale, and is the exclusive distributor of LiuGong Construction Machinery equipment in

Southeast Texas



Heavy

Equip.

Healthcare

Equip.Others



HORIZONTALS

Baro, peerby

FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, zagster

CARS

Silvercar, getaround, zipcar

FURNITURE


Furlenco

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343

$6M

$5M

1. Does not cover companies across sectors such as homestay (Airbnb), hotels (Expedia), cab rentals (Uber), and other similar sectors.



FASHION



APPAREL


ACCESSORIES

Rocksbox

LUXURY

Rent the runway,

Bagborrowsteal

ADVENTURE



APPAREL

Getoutfitted

BOATS

Yachtico, Boatbound

RV

Rvshare

CAMERA



Lumoid, Lensrentals

BOOKS


Chegg, Bookrenters

GAMING AND VIDEO


and games)

DVDs

Quickflix

TOYS

Pley

GAMES

Gamefly

TRANSPORT


bikes online)

BIKES

Spinlister, Zagster

CARS


FURNITURE


Furlencos

Business Facing



Cohealo


Getable, Yardclub

Consumer Facing

$679M $166M $13M $42M

$18M $11M

$343M

$6M



Baro, Peerby

$5M


Healthcare Equipment (1/1)


Healthcare

Equipment - B2B

Cohealo [United States, 2011]: Cohealo is an asset mobilization and analytics platform for the healthcare

industry. The company helps hospitals rent out their non-emergency medical equipment. The company’s first

product informs hospitals when it’s the right time to move expensive medical technology between locations.

$11.4M Romulus Capital, Krillion Ventures



Heavy

Equip.

Healthcare

Equip.Others


Others (1/4)


Events

Equipment

Zoef.com [Netherlands, 2008]: Zoef.com is an online rental platform in the Netherlands which lets users rent

items for party. Users can browse and select items from its large range of rental items. It has partnered with

different logistics partners to provide a nationwide coverage. It also collaborates with private vendors for supply of

different equipment.

Events

Equipment

Picnic City, Inc. [United States, 2013]: Picnic City provides online rental for picnic gears. Users can schedule a

‘Picnic Bundle’ through the centralized website. It offers three packages Classic, Urban and Modern. Users can

also create their own customized package. It delivers all the gear that customers ordered right at their destination.

As of 2015 it offers its services across the entire Chicago region.

Events

Equipment

BulldogEventRentals.com [United States, 2010]: BulldogEventRentals.com is an online rental site offering

more than 100,000 event and party items on rent. Users can view, request a quote, reserve & pay online. Its

part of the Bulldog Events Group.

Events

Equipment

A Chair Affair Inc. [United States, 2009]: A Chair Affair Inc is an online events equipment rental service based

in Orlando, United States. It offers a wide range of party and events equipment for rent through its web platform.

Creative Art -

B2C

TurningArt [United States, 2009]: Turningart is an artwork rental service. Renters can bring new pieces into

home and offices, as often as they want, for as little as $10 a month. For every piece the renters select, they earn

ArtCredit that they can use to buy reproductions, and sometimes even the originals. Artists earn in two ways:

royalties when one of their prints is rented and cut of the revenue for any print sold through the website.

$2.3M NextView Ventures



Heavy

Equip.

Healthcare

Equip.Others


Others (2/4)


Creative Art -

B2C

Rise Art [United Kingdom, 2010]: Rise Art tries ot make renting art works easier. It allows users to browse

through its collection of artworks and rent them as long as want. If the users like their artwork they can keep them

by paying the difference and using the Rise Art credits earned by them.

$0.5M

Creative Art -

Marketplace

Artsicle [United States, 2010]: Based in NYC, Artsicle is a web application based marketplace to discover art

from various art studios and artists to rent original pieces, starting at $25 a month. The platform showcases arts

from around 3700 emerging artists.

$0.4M500 Startups, Quotidian Ventures,

Great Oaks Venture Capital, PKS

Capital

Creative Art -

Marketplace

V1ntage [Moldova, 2014]: Vintage is an online platform where users can buy/rent vintage art works. Vintage

brings the art gallery to people's place, whether it is an office, hotel, restaurant or a store. Renters can browse its

online gallery, select the artworks they want to experience on their wall and change them whenever they feel like.

Renters can buy artworks if they like them, credits to their rent are added in the overall purchase of the artwork.

Musical

Instruments -

B2C

RentMYinstrument.com [United States, 2010]: RentMyInstrument.com provides band director approved, quality

band and orchestra musical instrument rental to students, musicians, parents, and music stores. Rather than

being tied to just one store or a few brick and mortar locations, RentMyInstrument decided go for an online

platform. Free shipping is provided to the 48 continental United States. Over 600 band directors have entered

their preferences into the site, making it easy for parents and students to shop at home for the right brand, and

right instrument. RentMyInstrument.com also provides solutions to music stores who wish to provide instrument

rental but do not have the inventory space.

Musical

Instruments -

P2P

The Audio Hunt [United States, 2014]: AudioHunt is a peer to peer platform to hire out and rent any audio gear

and instruments. Registered users can list any instrument or audio production gear they own to rent out to others.

They can add useful information like audio clips, handling instructions etc. Users define monthly, weekly and daily

charges, any security deposits and other conditions of the rental.

$5k



Heavy

Equip.

Healthcare

Equip.Others


Others (3/4)


Musical

Instruments -

P2P

GearLode [United States, 2013]: GearLode is a Peer To Peer Music Rental Marketplace. Users can create

advertising listings of instruments and music gear that they have which other users can rent.

Luggage

Brute Box Moving Boxes [United States, 2014]: BrueBox provides mooving boxes on rent to customers looking

to shift or move to a different location. BruteBox provides boxes made of recycled plastic to customers along with

bubble wraps and other packing accessories. It provides next day delivery to the customers, who take their

belonging in the provided boxes which are later collected by BruteBox at the customers new location.

Luggage

Luggage Library [South Africa, 2013]: Luggage Library is a Pretoria based company that lends suitcases on

rent. It has a stock of Cellini and Samsonite suitcases which users can rent on 7 day basis. The customers need

to pay a refundable deposit and the suitcase rental fee, and the suitcases are delivered 24 hours before the

customers scheduled date of journey.

Electronic

Gadgets

Technichi [United States, 2013]: Technichi is a Macbook rental service. It allows users to pick a model of their

choice, decide their subscription terms, upgrade with any accessories and rent their macbook after payment of

first month's rent.

Electronic

Gadgets

RentAGizmo [United States, 2013]: RentAGizmo.com is a peer-to-peer device rental marketplace which

connects device or equipment owners with there potential renters in same geographical location.

RentAGizmo.com is a self-funded initiative by Afzal Farooqui based in New Jersey.



Heavy

Equip.

Healthcare

Equip.Others


Others (4/4)


Electronic

Gadgets

Radio Rentals SA [Australia, 1958]: Radio Rentals is a a web based platform which offers a wide range of

consumer electrical goods, furniture, and appliance products available to rent or buy. It has a dedicated team

expert staff who are always ready to help customers select from a wide range of computers, TVs, cameras,

furniture etc. Radio Rentals keep both new and near to new products to provide them on rent every month.

Electronic

Gadgets

Make It Mine [Australia, 2008]: Make It Mine is a consumer electronic gadgets rental company servicing

Australia. It runs a website which allows customers to rent Computers, Laptops, iPads, TV’s, Fridges, Washing

Machines, dryers and freezers. The term is only one year and allows the customer to purchase the product from

as little as $1 at the end of the term.



Heavy

Equip.

Healthcare

Equip.Others


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tracxn! online rental startup landscape - july 2015

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