tracxn research: augmented reality landscape, august 2016

Augmented Reality Report, August 2016

TracxnWorld’s Largest Startup Research Platform

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Contents

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Topic Page No.

Scope of Report 05

Entrepreneur Activity 07

Investment Trend 11

Who is Investing 19

Exit Outlook - IPO, Acquisitions 23

Sub Sector Analysis 26

Interesting Companies 40

Useful Links 46

Company List 48

Team 165


Illustrative Sectors We Track

ENTERPRISEINFRASTRUCTURE

CONSUMER

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

FOOD TECH

SECOND HAND GOODS

TECHNOLOGY

FINTECH

INTERNET OF THINGS

VIRTUAL REALITY

CONSUMER ROBOTICS

WEARABLE TECHNOLOGY

AUGMENTED REALITY

DRONES

SMART CARS

3D PRINTING

BITCOIN

PAYMENTS

MOBILE

EDUCATION

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

EDUCATION IT

SELF LEARNING

ENTERPRISEAPPLICATIONS

HEALTHCARE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

LIFE SCIENCES

DIGITAL HEALTH


Sector Overview

Scope of report

This report covers companies that manufacture display mediums (Head Mounted devices, Heads-up display devices andHolographic display devices) and provide technology solutions for digital imaging, 3D reconstruction etc. The report also includescompanies which develop AR applications for both Consumer (Games, Social networking etc.) and Enterprise (Marketing, Retail,Real estate etc.) interactions and content providers that develop content or provide platform (video delivery platforms) forenterprise applications such as applications in education, healthcare, entertainment, gaming & others.

The report does not cover companies providing gesture recognition software system and manufacturing display devices thatprovide no interaction (provides only information, notifications etc.) and also excludes Virtual Reality specific devicemanufacturers and technology solutions providers.

Notable investments in last 3 months

• Lumus (Display Medium - HMD) - $15M, Series B funding from Crystal-Optech and Shanda Group - Jun 15, 2016

• Meta (Display Medium - HMD) - $50M, Series B funding from Horizons Ventures, Tencent, Banyan Capital, Comcast Venturesand others - Jun 13, 2016

• uSens (Display Medium - HMD) - $20M, Series A funding from Fosun Kinzon Capital, Maison Capital, Fortune Capital, OrientalFortune Capital and others - Jun 1, 2016

• Augmedix (Application - Medical) - $17M funding from Sutter Health, Dignity Health, Catholic Health Initiatives (CHI),TriHealth Inc. and others - Apr 25, 2016

The scope of this report includes equity as well as debt funding received by the companies.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

66


5157

75

8287

101

0

24

48

72

96

120

2010 2011 2012 2013 2014 2015

Nu

mb

er o

f C

om

pan

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YoY – Number of companies founded

MindMaze

Meta

uSens

Navdy

penrose

Pixvana

Magic Leap

Blippar

APX Labs

Niantic

8i

Foyr


Large Upcoming Sectors


Niche Upcoming Sectors


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

10

10


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$35M$12M

$63M$78M

$52M$91M

$664M

$454M

$1.1B

43

16

24

36

55

52

72

34

0

16

32

48

64

80

0

240

480

720

960

1200

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

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er of R

ou

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sFu

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Am

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(in

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Funding Amount Number of Rounds


YoY – Number of Rounds by Stage


YoY – Funding by Stage


Average Ticket Size – Early Stage


Top investments in last one year


Funnel view of Sector


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

18

18


Most Active Investors in Sector

7 7

6 6

5 5 5

4 4 4

0

2

3

5

6

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Intel Capital QualcommVentures

DCM Ventures RothenbergVentures

AIB Seed CapitalFund

Capital-EPartners

Techstars EmergenceCapital

MotorolaSolutions

Partech Ventures

Tota

l Nu

mb

er o

f C

om

pan

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Recon Instruments Magic Leap Augmedix Augmate Movidius Movidius Reach Robotics Augmedix Lumus InvenSense

TeliBrahma Blippar Tonchidot TriggarVR NConnex EYEFLUENCE Total Immersion


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

22

22


Top IPOs in Augmented Reality sector

IPO Date Company OverviewFunding Amount

Mcap at IPOExch:Ticker

Nov-2011 invensense.com

InvenSense(San Jose, 2003)

Motion processing solutionsQualcomm Ventures, Sierra Ventures, Artiman, Western Technology Investment, Partech Ventures, VentureTech Alliance, DOCOMO Innovations

$38MINVN

Dec-2009 vuzix.comVuzix

(Rochester, 1997)

Video Eyewear productsIntel $25.81M

VUZI

Jun-2011 infinityar.comInfinityAR

(Tel Aviv, 2006)

Platform to seamlessly connect all digital devicesPlatinum Management, Sunsoft, Genesis Investment, Singulariteam $56.85M

ALSO

Jul-2013 engagemobility.com

Engage Mobility(Orlando, 2011)

AR app for mobile customer engagement$1M

ENGA


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

25

25


August 2016Tracxn BlueBox : Augmented Reality

540 companies in the sector, 150 funded in last 5 years, $1.5B invested in 2015-16

26


Top Business Models by Funding

$1.7B

$463M$401M

$27M0

400

800

1200

1600

2000

Display Medium Applications Technology Providers Content Providers

Tota

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(in

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# Cos. 49 35.6 84 53

Avg. Founded Year 2011.2 2012.1 2010.8 2012.3

Magic Leap MindMaze Movidius penrose

Meta Blippar InfinityAR Pixvana


Display Medium – Business Model Description


Display Medium – Entrepreneur Activity and Investment Trend


Display Medium – Most Funded Companies


Applications – Business Model Description


Applications – Entrepreneur Activity and Investment Trend


Applications – Most Funded Companies


Technology Providers – Business Model Description


Technology Providers – Entrepreneur Activity and Investment Trend


Technology Providers – Most Funded Companies


Content Providers – Entrepreneur Activity and Investment Trend


Content Providers – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

39

39


Interesting Seed Companies

Curated list of companies by the sector analyst are defined as Interesting

Company Overview Business ModelTotal

Funding

augmentedpixels.com

Augmented Pixels(2010, Palo Alto)

Augmented reality base indoor navigation solutions for robots & dronesThe Hive, Plug and Play, AVentures Capital, Plug and Play Accelerator

Applications > Enterprise > Retail $2.5M

coitor.com

Coitor(2013, Coimbatore)

AR technology based virtual apparel look trials at offline retails Applications > Enterprise > Retail


Interesting Series A Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

45

45


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Top investments in last one year Investment Trend Link

Top IPOs companies Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

Display Medium – Most Funded Companies Sub Sector Understand Link

Technology Providers – Most Funded companies Sub Sector Understand Link

Applications – Most Funded Companies Sub Sector Understand Link

Content Providers – Most Funded Companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CfundedDate%5Emin%3D01%2F01%2F2015%5Emax%3D20%2F07%2F2016

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CcompanyType%3DPUBLIC

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DacquisitionDate%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CacquisitionDate%5Emin%3D01%2F01%2F2015%5Emax%3D20%2F07%2F2016

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CbusinessModel%3D546b03afe4b02290c3c56cdd%3ADisplay%20Medium

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CbusinessModel%3D54605337e4b0a2f443016ce9%3ATechnology%20Providers

http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CbusinessModel%3D54607f45e4b0a2f443016e4a%3AApplications

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http://tracxn.com/theme/feedview/544e385fe4b0e6cb96321cfa#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DAugmented%20Reality%7CcompanyType%3DDEADPOOLED


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

47

47


Augmented Reality – Company List

DETAILS CLOSE TO 540 COMPANIES

(165 FUNDED COMPANIES)

COVERS THE FOLLOWING SECTORS

Display Medium Technology Providers Applications Content Providers


Display Medium (1/10)


Company Details Funding Investors

Head Mounted Device

Magic Leap [Miami, 2011]: Magic Leap is developing the next generation of Augmented reality computingplatform. Developing a lightweight wearable. The platform relies heavily on the Unity3D gaming engine torender 3D virtual objects. Haven't released the product as of Nov 2014. Sundar Pichai, CEO of Google,joined Magic Leap's board of directors. It is headquartered in Florida with offices in Santa Cruz, LosAngeles, Mountain View, Seattle, Austin, and New Zealand.

$1.39B

Google, Fidelity Investments, Andreessen Horowitz, Morgan Stanley,

Qualcomm Ventures, KPCB, J.P. Morgan, KKR, Obvious Ventures, Alibaba Group, Warner Bros, Legendary Entertainment, Wellington Management, Vulcan Capital

Head Mounted Device

Meta [Redwood City, 2012]: Meta develops AR headsets which provides holographic displays, markerlesssurface tracking and natural user interface. Users can get access to their Meta1 developer kits from theirwebsite for $667. Developers can build AR apps using Meta SDK. Another of their device Meta Pro waslaunched in 2013 for almost $3000. Initially designed for enterprise applications, their AR glasses are nowfocused for consumer use as well. Raised $190K on kickstarter in 2013. Was part of YCombinator in 2013.

$73M

Lenovo, Y Combinator, Draper Fisher Jurvetson, Horizons Ventures, Comcast

Ventures, Fenox Venture Capital, Tencent, Alexis Ohanian, Raptor Group,

Zillionize, BOE Technology Group, Ningbo GQY, Banyan Capital, Draper

Associates, Danhua Capital, Commodore Partners, VTF Capital

Head Mounted Device

zSpace [San Francisco, 2007]: zSpace, previously InfiniteZ, develops set of devices to give desktop virtualreality to users. Incorporates head-tracking cameras, gyroscopic stylus for both precise pointing and 3Dmanipulation of objects, and a 3D display that uses special glasses. Provides SDK to developers to buildapplications for zSpace platform. Currently finds application in education, research and medicine.Partnered with TerraEchos, FMS and Mindtel in Nov'12. Joined Microsoft BizSpark in Apr'13 and nowsupports Microsoft Windows 8 and DirectX, enabling Microsoft developers to create software applicationsin immersive 3D on zSpace hardware. Software partners include EchoPixel, CyberAnatomy, n-Grain.

$56.61M Artiman, In-Q-Tel

Head Mounted Device

uSens [San Jose, 2013]: uSens provides a wireless headset, Impression Pi, which combines both VR & ARwith interactive experience. In addition to VR display, the device has 6DOF head tracking, hologram-likeAR, free hand 3D gesture input and 3D human-computer interaction. Raised $300K on Kickstarter in 2015.Has offices in China (Beijing, Shanghai and Shenzhen) and USA. Users can pre-order the device on theirwebsite for $79 - $359.

$29.97M

IDG ventures, Morningside Ventures, Stone Point Capital, Chord Capital,

Fulcrum, Han Hai Investment, iResearch, Maison Capital, Shenzhen Oriental

Fortune Capital Management, Madison Industries, LeBox Capital, Fosun Kinzon

Capital

http://www.magicleap.com/

http://www.metavision.com/

http://www.zspace.com/

http://www.usens.com/




Head Mounted Device

Atheer [Mountain View, 2011]: Atheerlabs is using their patented Augmented Interactive Reality (AIR)technology to enable interaction between humans and augmented 3D reality. Atheer AIR platform consists ofsmart glasses and an OS. Their development kit is available too. Atheerlabs is primarily focused on increasingproductivity in industries by overlaying digital information in workers visual space and thus enabling gesturebased interaction. Focussed on field services, health care, oil & gas and warehousing industries. Successfullyraised $213k on Indiegogo, a global crowdfunding platform.

$28.43M

FundersClub, Signature Capital, Mindfull Investors, Rona Holdings,

Shanda Group, Streamlined Ventures, Sherpa Capital, Flextronics Lab IX,

streamlineventures.com, fanggroup.com

Head Mounted Device

Lumus [Rehovot, 2000]: Lumus develops AR headsets with their patented Light-guide Optical Element (LOE)technology, to give users information without interrupting their vision. Their LOE is an ultra-thin lens technologythat embeds mini-projector at temples of glass that takes information from smartphones and projects into theside of LOE using coupling optics, which later appears as a virtual large screen to user. The eye-wear are for bothconsumer and commercial use-case.

$28MMotorola Solutions, Jerusalem Global

Ventures, Crystal-Optech, Shanda Group, Glory Ventures

Head Mounted Device

Vuzix [Rochester, 1997]: Vuzix is a leading supplier of Video Eyewear products in the consumer, commercial andentertainment markets. Products include display and wearable devices that provide solutions for mobility,wearable displays and virtual and augmented reality. Holds 39 patents and IP licenses in the Video Eyewearfield. Vuzix is a public company, with offices in Rochester, NY, Oxford, UK and Tokyo, Japan.

$25.81M Intel

Head Mounted Device

CastAR [Mountain View, 2013]: CastAR, by Technical Illusions, is developing glasses for both AR & VR, whichenables users to experience interfaces that are natural, responsive, and embedded in the physical world. Usercan pre-order the glasses and controller on their website for $400. Will be available from Q4 2015. Raised $1Mon kickstarter in 2013. In Aug'15, Android creator Andy Rubin's firm Playground Global invested $15M. Foundersare ex- Valve Software.

$15M Playground Global

Head Mounted Device

Telepathy One [Sunnyvale, 2013]: Telepathy launched in 2013 at SXSW in Austin, TX. Telepathy currently hasone product, a wearable computer named the Telepathy One which is a Google Glass rival. The Telepathy One isa sleek headset covering one side of the head, with a micro-projector in front of one eye. It looks as if there's afive-inch screen floating in the air, about 45cm from your eye. A camera captures what user sees,communicating via his smartphone's data connection, and by Bluetooth. Has second office in Tokyo.

$5M Firsthand Technology Value Fund


http://www.atheerair.com/

http://www.lumus-optical.com/

http://www.vuzix.com/

http://www.castar.com/

http://www.tele-pathy.org/




Head Mounted Device

Immy [Royal Oak, 2003]: Immy, formerly known as Immersion USA, develops a smart-glass platform, to deliverAR and VR experiences. Its breakthrough technology uses Natural Eye Optics for comfortable viewing. Alsoprovides SDK for developers to make the device compatible across platforms. Costs user $1500 for pre-orderingthe device. Sponsor for SAE'14 AR/VR Technologies Symposium.

$2.4M

Head Mounted Device

Laforge [Cambridge, 2013]: Laforge designs and markets “6th sense” displays for people who wear prescriptionglasses. Using a system of prisms and lenses, the company has figured out a novel way to display augmentedreality elements in front of a user. Their first device will act as a social navigator, which allow the user to receiveupdates from apps without looking at a mobile device. Designs and licenses its hardware to other brands andeyewear manufacturers. Also provides SDK to make apps compatible. Announced $1.1 million partnership withSOMO Optical in 2014. Published Form D in Aug'15.

$1.62M SOMO Optical

Head Mounted Device

Xloong [Beijing, 2015]: Xiao Long Technology (XLOONG) focuses on developing smart glasses and augmentedreality based head mounted display product. The product is specifically developed for sports fields and build,using Qualcomm hardware platform. Claims to have raised seed round of funding in November 2015.

$783K

Head Mounted Device

Explore Engage [Sydney, 2010]: Explore Engage provides a camera device, connected to internet, in order tooverlay information in real world view, in real time. Serves industries and lifestyles. Partnered with Optinvent,AR smart-glass manufacturer, to develop AR sunglasses. Also integrated AR with Unity3D game engine, to createofficial Transformers 3 AR app.

$200K

Head Mounted Device

Imagine [Rosh HaAyin, 2012]: Imagine develops AR based smart glass that is compatible with differentoperating systems such as Android, Linux, Windows etc. The glass has a number of functionalities & devicesincluding tracking, cameras, audio, communication devices and others. The glass enables stereoscopic 3-dimensional (3D) effect to create the virtual world. Imagine is owned by Nanjing MRK Technology Development,a Chinese corporation. According to the company, it has received funding from MRK Information Technologyand Opticana.

MRK International Outsourcing Indl. Park, Opticana


http://www.immyinc.com/

http://www.laforgeoptical.com/

http://www.xloong.com/

http://www.exploreengage.com/

http://www.imagine-glasses.com/


Technology Providers (1/19)



Applications (1/75)



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Applications (3/75)



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Applications (5/75)



Applications (6/75)



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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

164

164


Team

165

Tanmoy Mondal

Lead Analyst, Technology

Vijaya Bhaskar Rao

Lead Analyst, Technology

https://www.linkedin.com/in/tanmoy-mondal-7a85b666

https://twitter.com/17_mondal

https://in.linkedin.com/in/vijaya-bhaskar-rao-05843245

https://twitter.com/VijayBhaskar_Q

tracxn research: augmented reality landscape, august 2016

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