january 2011 promotions new hairspray collection - … · new hairspray collection put redken in...

NEW HAIRSPRAY COLLECTIONPut Redken In the SPOtLIGht And InCReASe RetAIL SALeSbOOSt yOuR buSIneSS wIth COLOR CAmO

REDKEN.COM

GET INSPIRED. BE PART OF IT.

TH5NEW ONPROMOTIONS

JANUARY 2011

TH

2

Karen Fuss-ZippVice President, General ManagerRedken 5th Avenue NYC

FASHION.SCIENCE.INSPIRATION.BE PART OF IT!Happy New Year from Redken! We’re ready to help you make 2011 your best year yet by bringing you the tools, resources and education you need to learn better, earn better and live better.

To start off the year, we’ve updated and expanded our Hairspray Collection, with amazing new products, fresh new fragrances and added benefits. You’ll boost retail sales when your clients see the amazing styles they can achieve with these new products!

We also encourage you to become a Redken Certified Haircolorist or Redken Certified Design Stylist in 2011. These prestigious titles have helped over 2,500 salon professionals worldwide take their business and creativity to the next level. See page 12 for more information and upcoming class dates.

Here’s to a successful, profitable 2011!

Very truly yours,

COVER MODEL’S HAIRCOLOR:GLOBAL APPLICATION: 2 oz. (60 ml) 4Br Color Fusion2 oz. (60 ml) 20 vol. Pro-oxide Cream Developer

Having a versatile range of hairspraysat my fingertips is key to the looks I create at Fashion Week, whether I need to secure a sculpted updo, hold natural waves, or create a glossy, lacquered finish.”

“

–Guido, Redken Creative Consultant

NEW pure force 16 non-aerosol fixing spray

Add lasting control and spectacular shine, with a fine mist that dries in a flash.

quick dry 18 instant finishing spray

Control and complete any style with healthy shine and a firm, no-fuss finish. Same great formula – a stylist favorite for the last 10 years!

ELEVATE YOUR HAIRSPRAY EXPERIENCE

THE HAIRSPRAY COLLECTION INCLUDES:

Work, shape and finish flawlessly with Redken’s NEW Hairspray collection, now withantioxidants for color protection and a fresh new fragrance. Featuring NEW fashion work 12and NEW pure force 16. Runway style, everyday. Only with Redken Styling.

NEW fashion work 12 versatile working spray

Do it all with this versatile spray for working, shaping and finishing styles flawlessly.

NEW & IMPROVED forceful 23 super strength finishing spray

Finish styles with ultimate strength, lasting lift, shape memory and frizz-free shine. Now with a fresh new scent!

NEW HAIRSPRAY COLLECTION

FREE GIFT FREE

GIFT

FREE GIFT

FREE GIFT

SALON KITINCLUDES: 3 NEW fashion work 12 2 oz.3 NEW pure force 16 1.7 oz. 3 quick dry 18 2 oz. 3 NEW & IMPROVED forceful 23 2 oz.1 Mini Display1 Easel Card1 Styling Collection Look Book

STYLIST OFFERWHILE SUPPLIES LAST

PURCHASE2 Redken Hairsprays at 20% off

CHOOSE FROM:NEW fashion work 12 11 oz.NEW pure force 16 6.7 oz.quick dry 18 11 oz.NEW & IMPROVED forceful 23 11 oz.

Stylist Price

SALON OFFERWHILE SUPPLIES LAST

PURCHASE12 Redken Hairsprays (mix and match)

RECOMMENDED MIX:3 NEW fashion work 12 11 oz.3 NEW pure force 16 6.7 oz.3 quick dry 18 11 oz.3 NEW & IMPROVED forceful 23 11 oz.

RECEIVE FREE1 Salon Kit including mini hairsprays

Salon Price

PROMOTION SUPPORT CHECKLISTVisit RedkenEducationOnDemand.com for in-depth product knowledge about the NEW Hairspray collection.

Use your Styling Look Book to get clients inspired about the amazing looks they can create with Redken Styling!

OPEN STOCKPRODUCT SIZE SALON

PRICESRP

NEW fashion work 12 11 oz.

NEW fashion work 12 2 oz.

NEW pure force 16 6.7 oz.

NEW pure force 16 1.7 oz.

quick dry 18 11 oz.

quick dry 18 2 oz.

NEW & IMPROVED forceful 23

11 oz.

NEW & IMPROVED forceful 23

2 oz.

January 2011 \ Promotions 5

MAKE THE MOST OUT OF REDKEN’S EDITORIAL COVERAGE!› Display the small easel cards on your retail shelves, next to the corresponding products.

› Display the large easel card in your waiting area so clients can see the prestigious press mentions Redken had in 2010.

› Make sure your salon is listed on Redken.com’s salon locator—potential clients use it to find products they see in magazines!

PUT REDKEN IN THE SPOTLIGHT, & BOOST RETAIL SALES!Jumpstart retail sales with this exciting promotion! When you purchase a selection of best-selling Redken Haircare and Styling products, you’ll receive easel cards showcasing the amazing editorial credits Redken products receive. When your clients see that editors of top fashion and beauty magazines recommend Redken, they’ll be even more motivated to make a purchase!

Stylist Price*

SALON OFFERPURCHASE

9 Redken Haircare and Styling products at 25% off (mix and match)

CHOOSE FROM:

STYLING:

Aerate 08 2.3 oz.Blown Away 09 5 oz.Layer Lift 07 5.7 oz.Sheer Straight 06 3.4 oz.Velvet Gelatine 07 3.4 oz. Structure Wax 17 1.7 oz.Wax Blast 10 4.4 oz.

HAIRCARE:

Fresh Curls Spring Mousse 5.4 oz.Real Control Slim Supreme 3.4 oz.Color Extend Rich Recovery 8.5 oz.Blonde Glam Color EnhancerRich Vanilla 8.5 oz.Blonde Glam Color EnhancerPure Platinum 8.5 oz. Time Reset Corrective Defense 3.2 oz.

RECEIVE FREE:

1 Salon Kit including:1 Body Full Instant Bodifier 5 oz.1 Large Easel Card4 Small Easel Cards

*Exact price/value depends on products purchased

6

DISCOVER REDKEN RETAILAre you a long-time Redken Haircolor user who’s never experienced our Retail products? Now’s the perfect time! When you purchase any 12 Shades EQ shades, you’ll receive a free retail size shampoo or conditioner!

Visit Redken.com to learn more about our Retail products – you can also go to RedkenEducationOnDemand.com to watch FREE product knowledge videos about our Haircare and Styling collections.

SALON OFFERPURCHASE 12 Shades EQ 2 oz. shades

RECEIVE FREE 1 Shampoo 10.1 oz. OR 1 Conditioner 8.5 oz.

CHOOSE FROM: Color ExtendAll Soft

Salon Price

RECEIVE FREE 1 Shampoo 10.1 oz.1 Conditioner 8.5 oz.

CHOOSE FROM: Color ExtendAll Soft

BONUS OFFERPURCHASE 18 Shades EQ 2 oz. shades

Salon Price


BLEND AWAY HIS GRAY, INCREASE YOUR PROFITS!Color Camo 5 minute custom gray camouflage has everything you need to take yourmen’s color business to the next level, including quick processing time, easy application low maintenance results, versatile coverage options, and more! Color Camo was alsonamed “Best Men’s Haircolor” in 2010 Launchpad Magazine’s Readers Choice Awards.

Encourage your male clients to blend away gray by offering a FREE Redken For Mengrooming gift with every Color Camo service!

PROMOTION SUPPORT CHECKLISTVisit Redken.com/MyBusinessToolbox to order postcards to let clients know about this great offer!

SALON OFFERPURCHASE 6 Color Camo shades (mix and match)

RECEIVE FREE 4 Client Redken For Men Grooming Kits1 Color Camo free gift tent card

Salon Price

–Jenny Balding, Redken For Men Consultant

CLIENT OFFERPURCHASE 1 Color Camo service

RECEIVE FREE1 Redken For Men Grooming Kit including:1 Redken For Men Go Clean mini1 Redken For Men Grip Tight mini

Color Camo keeps my clients coming back to maintain their sharp, confident look– it’s a great sales booster! Use the consultation to create a customized haircolor plan just for him and guarantee more revenue for you.

“”

8

JOIN THE CLUBBECOME A CLUB 5TH AVENUE ELITE SALON!Club 5th Avenue Elite salons enjoy special perks and privileges as a reward for their loyalty, including:

› 4 club points for every $1 spent › Exclusive previews of new products› In-salon education› Listed first on Redken.com’s salon locator› 2 complimentary tickets to the Redken Symposium, including V.I.P seating at the Grand Opening celebration and in all classrooms

To qualify as a Club 5th Avenue Elite salon, you must maintain $12,500+ in quarterly purchases($50,000 annual minimum) and use Redken brands exclusively in the following categories:

Haircolor, Texture, Haircare, Men’s and Styling

WANT TO LEARN MORE?

Contact your Redken Sales Consultant, call the Redken Salon Care Department at 800-542-7256 orvisit Redken.com/C5A!

CLIENT OFFERPURCHASEScalp Relief Shampoo 10.1 oz. at 20% off

Client Price

SALON OFFERPURCHASEScalp Relief Shampoo 10.1 oz. at 20% off

Salon Price

SAVE 20% ON SCALP RELIEF DANDRUFF CONTROL SHAMPOODid you know that dandruff is often at its worst during the winter? Help your clients relieve dandruff and its symptoms with Scalp Relief Dandruff Control Shampoo!

DANDRUFF CONTROL TECHNOLOGY/KEY INGREDIENTS:


REDKEN.COM

Dandruff ControlHydro-Zone System• Leaves scalp hydrated, clarified and relieved

Pyrithione Zinc• Fights, eliminates and controls dandruff, flaking, itching and irritation

COMBAT RELIEVE AND CLARIFY

Pyrithione Zinc• fights & helps eliminate dandruff

Lavender Extract• soothes & clarifies

Glycerin• hydrates

Hydro-Zone System Pyrithione ZincPyrithione Zinc: Fights and controls dandruff

HYDRO-ZONE SYSTEM: Hydrates, clarifies and rebalances the scalp and maintains its moisture equilibrium.

Glycerin: Hydrates scalp

Lavender Extract: Soothes & clarifies


REDKEN.COM







Hydro-Zone System Pyrithione Zinc


REDKEN.COM









REDKEN.COM








January 2011 / Promotions 9January 2011 / Promotions 9

OPTION 1:Track the dollar amount spent on each purchase

OPTION 2:Track the number of bottles/tubes and multiply by the price

STAY ON TRACK WITH THE 365 DAYS OF COLOR CALENDAR Use the 365 Days of Color Calendar to track your purchases, so you can stay on target for a year’s worth of rewards in 2011! Here’s how:

SNEAK PREVIEW!

1ST QUARTER 2011 REWARD KITS(JANUARY 2011 – MARCH 2011)

The 1st quarter reward kits will help you boost your business and express your creativity, with fashion and editorial inspiration from The Inspiring World of Redken!

Haven’t heard about Color Advantage yet? Visit Redken.com/ColorAdvantage or talkto your Redken Sales Consultant for details!

OPTION 2: TUBES/BOTTLES

Color Fusion/ Cover Fusion:

Shades EQ:

Color Gels:

MONTHLY TOTAL:

OPTION 1: DOLLAR AMOUNT

Color Fusion/ Cover Fusion:

Shades EQ:

Color Gels:

MONTHLY TOTAL:

HAIRCOLOR REWARDS PROGRAM

DID YOU GET YOUR 4th QUARTER REWARD KIT?If you purchased over $1,000 of Redken Haircolor in the past 3 months, be on the lookout for your 4th quarter reward kit!

The 4th quarter reward kits feature a wealth of materials to help you build business and advance your education, including backbar products, packettes for client sampling, Redken Education On Demand offerings, and the 365 Days of Color Calendar.

10

REDKEN HAIRCOLOR EXCLUSIVE CONVERSION PROGRAM – EVEN BETTER IN 2011!The right haircolor makes all the difference in growing yoursalon’s business! This year, make sure you’re using the best Redken Haircolor brands for your mix of clientele. It’s now even easier to introduce Redken Haircolor into your salon.

PROGRAM FEATURES:› RETAIL SUPPORT › CONVENIENT EDUCATION› CUSTOM BUSINESS PLAN

ASK YOUR REDKEN SALES CONSULTANT FOR DETAILS!


JANUARY FEBRUARY MARCHRETAIL

PROMOTIONSWatch for the latest additions to the Redken Hairspray Collection: Fashion Work 12 and Pure Force 16!

Boost retail sales with “Redken inthe Spotlight,” a promotionshowcasing Redken’s great editorial mentions.

20% off Scalp Relief DandruffControl Shampoo.

Get loose. Stay flexible. Be on the lookout for a NEW Redken For Men styling product!

Boost business with our sampling promotion!

Let clients know about one of Redken For Men’s best-sellers, grip tight holding gel. Receive FREE samples with the purchase of 6 full-size products!

Look for a great offer on our Style Connection line from Redken Styling.

Redken leads the way in innovation once again with a NEW Haircare collection for thinning hair!

Haircare Duo prepacks with a FREE sample!

Get ready for spring with a NEW water-resistant haircare product.

Time Reset At-Home Porosity Filler Kits now available for retail!

Our new ongoing Retail Sampling Program starts this month – get rewarded for your Haircare and Styling purchases with client samples!

SERVICE/BACKBAR

PROMOTIONS

Try Redken Haircolor and take advantage of the new and improved Haircolor Exclusive Conversion Program!

Capture your male clients’ attention by offering a FREE Redken For Men gift with their Color Camo service.

Look for Redken’s latest haircolor collection, Gold Rush, featuring three NEW Cover Fusion shades. Plus, get a chance to win free tickets to The Redken Exchange for an exclusive Gold Rush class!

Get ready for a new program to help you discover Redken’s Education Platform and brand your salon with Redken Color Gear.

YOUR SALON MEETING

Encourage your staff to visit RedkenEducationOnDemand.com for in-depth knowledge on our NEW Hairspray Collection.

Demonstrate the NEW Gold Rush techniques at your salon meeting to get stylists inspired and re-energized. It’s the perfect service to offer haircolor clients during their consultations!

Review the materials included in the intro kit and visit RedkenEducationOnDemand.comto learn more about our innovative NEW Haircare collection for thinning hair!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

UPCOMING REDKEN PROMOTIONS

12

THE REDKEN EXCHANGECOLOR SESSIONS » Color 911 July 18 – 19, September 26 – 27

Color 911: The Next Dimension October 24 – 26

Color and Know Why February 14 – 17, March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Coloring Out of Your Mind February 21 – 23, April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19 December 5 – 7

Mixing It Up… Formulation February 28 – March 2 , June 27 – 29, September 19 – 21, November 28 – 30

COMBO SESSIONS » Everything’s Included January 31 – February 2, March 28 – 30, May 23 – 25, July 25 – 27, September 26 – 28, October 24 – 26

Everything’s Included 2 February 7 – 9, March 21 – 23, April 25 – 27, June 6 – 8, August 1 – 3, October 3 – 5

Full On Curls March 21 – 23, August 22– 24

Total Design & Color Immersion August 29 – September 1

DESIGN SESSIONS » Cut and Know Why February 14 – 17, March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17

Cutting Over the Top February 21 – 23, April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7

Cutting with Sam + Chris January 31 – February 1, May 16 – 17, October 31 – November 1

Diagnostic Design February 28 – March 2, June 27 – 29, September 19 – 21, November 28 – 30

SPECIALTY SESSIONS » Best Blondes March 28 – 30, August 1 – 3

Dressing the Bride July 18 – 20

Finish and Know Why April 4 – 6

Gray Matters June 6 – 8

Just Cut the Darn Thing July 25 – 26

Platform Artistry April 25 – 27

Red Retention May 23 – 24

Session Skills and Photo March 7 – 9, October 3 – 5

Shapes & Shadows March 7 – 8

To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

2011 SESSION CALENDAR

SET YOURSELF APART!BECOME A REDKEN CERTIFIED HAIRCOLORIST OR DESIGN STYLISTRedken knows that there are salon professionals who have an amazing gift for color and design. To recognize and reward these artists, and help them promote their exceptional skills, we offer Redken Haircolor Certification and Redken Design Certification.

These prestigious programs have certified over 2,500 salon professionals worldwide. After you become a Redken Certified Haircolorist or Redken Certified Design Stylist, other salon professionals and your clients will respect your expertise and view you as a design authority. You will be able to use this prestigious title to highlight your status and expand your business.

Benefits of being Redken Certified include a special listing on Redken.com and your own personal profile page, a certificate to display in your salon, logo usage rights to promote your status and much more! We encourage you to be part of it!

REDKEN HAIRCOLOR CERTIFICATION » March 18-20, September 16-18

REDKEN DESIGN CERTIFICATION » April 15-17, October 14-16

LOG-ON TO REDKEN.COM OR CALL 1-888-REDKEN4 FOR MORE INFORMATION AND TO REGISTER.


FIRST MONTH SUBSCRIPTION FREE ONREDKEN EDUCATION ON DEMANDEnter the code PERSONALFREE* at checkout to receive a one-month subscription to RedkenEducationOnDemand.com. It’s a great resource to inspire your staff, train new stylists, improve your skills, prepare for the Redken Certified Haircolorist and Design Stylist exams, and more!

*Offer valid until February 28, 2011. Valid only for Personal Monthly subscriptions. One subscription per account. Subscription can be cancelled at anytime.

CHECK OUT THESE VIDEOS AND MANY MORE!

Visit RedkenEducationOnDemand.com for more information!

Subscription Packages start at just $19.99 per month.

REDKEN EDUCATION ON DEMAND IS NOW EVEN MORE AFFORDABLE!

HAIRCOLORRedken Certified Haircolorist Workshop

BUSINESS BUILDING360˚ View: Creating Client Loyalty

BUSINESS BUILDINGBruised Color

PRODUCT KNOWLEDGE Cover Fusion

DESIGNRedken Design Certification Workshop

FINISHINGClassic Chignon

WIN A NINTENDO WII AND A “BUSY SCISSORS” GAME!Redken has partnered with Nintendo™ to create “Busy Scissors,” a new game for Nintendo Wii™ and Nintendo DS™! The game takes place in a Hollywood-based salon and allows users to cut, color, blow–dry and style – all in a quest to advance their reputation and their careers. Enter to win your own copy and gaming unit!

Enter today at Redken.com/BusyScissors

GRAND PRIzE1 Grand Prize winner will receive a Nintendo Wii™ Unit and the Redken-sponsored Nintendo Wii™ Busy Scissors Game.

SECOND PRIzE5 Second Prize winners will receive a Nintendo DS Unit and the Redken-sponsored Nintendo DS Game “Busy Scissors”

14

PRODUCT LISTProduct case retail salon case order Qty Price Price Price Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7 oz. 50 _10.1 oz. 12 _Liter 12 _Gallon 4 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1 oz. 100 _8.5 oz. 12 _Liter 12 _Gallon 4 _

TREATMENTSAll Soft Heavy Cream super treatment1 oz. 100 _8.5 oz. 12 _All Soft Gold Glimmer perfecting shine treatment1.7 oz. 24 _Blonde Glam Color Enhancer Perfect Platinum1.7 oz. 50 _8.5 oz. 12 _Blonde Glam Color Enhancer Rich Vanilla8.5 oz. 12 _Blonde Glam Dream Whip protective softening mousse5.4 oz. 12 _Body Full Instant Bodifier volumizing foam5 oz. 12 _Body Full Volume Amplifier thickening lift spray1.7 oz. 40 _5 oz. 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _Color Extend Rich Recovery protective treatment 1 oz. 100 8.5 oz. 12 _Color Extend Total Recharge inner hair fuel 5 oz. 12 _Color Extend Shine Enrich protective shine serum1 oz. 100 _3.4 oz. 12 _Color Extend Sun After-Sun Mask8.5 oz. 12 _Color Extend Sun Solar Screen SPF 125 oz. 12 _Color Extend Sun Sparkling Shield leave-in smoother5 oz. 12 _Extreme Anti-Snap leave-in treatment1.7 oz. 24 _8.5 oz. 12 _Extreme Deep Fuel durable strengthening treatment(Box of 5 x .68 oz.) 12 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 _Extreme Iron Repair heat activated protector 1 oz. 24 _5 oz. 12 _Extreme Rescue Force fortifying treatment 8.5 oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4 oz. 12 _Fresh Curls Curl Recovery intensive rinse-out mask1 oz. 24 _ 8.5 oz. 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5 oz. 12 _Fresh Curls Curl Boost scrunching spray gel8.5 oz. 12 _Real Control Intense Renewal super moisturizing mask1 oz. 100 _8.5 oz. 12 _Real Control Crema Care daily nourishing styling treatment1.7 oz. 24 _ 8.5 oz. 12 _Real Control Slim Supreme slimming serum*1 oz. 75 _3.4 oz. 12 _Real Control Mineral Elixir dazzling smoothing oil4.4 oz. 12 _Real Control Overnight Treat night recovery3.4 oz. 12 _

(CONTINUED)

STAY CONNECTED WITH REDKEN!Follow us on Twitter and become our fan on Facebook to get the latest news from Redken, and to hear about special offers, giveaways and contests!

Visit facebook.com/redken to become a fan and mention “Redken Deal Sheet” on the Redken Facebook wall.2.

Follow @Redken5thAve on Twitter and then mention #redkendealsheet in a tweet.1.

ENTER TO WIN ONE OF 100 NEW FASHION WORK 12 VERSATILE WORKING SPRAYS!

TWO WAYS TO WIN:


PRODUCT Case RetaiL saLon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Real Control Thermal Resist inner hair repair5 oz. 12 _Smooth Down Butter Treat smoothing treatment1.7 oz. 24 _8.5 oz. 12 _Smooth Down Detangling Cream leave-in smoother1.7 oz. 24 _8.5 oz. 12 _Smooth Down Heat Glide protective smoother5 oz. 12 _Time Reset Youth Revitalizer1 oz. 100 _8.5 oz. 12 _Time Reset Corrective Defense3.2 oz. 12 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 _Time Reset Client Kit 6 _Pre ArtLiter 12 _

REDKEN CHEMISTRYColor Extend Shot Phase16.9 oz. (1/2 Liter) 12 _Extreme Shot Phase16.9 oz. (1/2 Liter) 12 _

Clear Moisture Shot16.9 oz. (1/2 Liter) 12 _

Smooth Down Shot Phase16.9 oz. (1/2 Liter) 12 _

All Soft Shot Phase16.9 oz. (1/2 Liter) 12 _

Real Control Shot Phase16.9 oz. (1/2 Liter) 12 _

Time Reset Filler Shot Phase7.6 oz. 12 _

Shot Phix 3.5 pHix pHase sealer 8.5 oz. 12 _

Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 _

Redken Chemistry “Try Me Kit” 4 _

STYLING StraightSheer Straight 06 lightweight straightening gel1 oz. 100 _3.4 oz. 12 _Align 12 protective straightening lotion1 oz. 100 _5 oz. 12 _Power Tame 16 intense straightening balm5 oz. 12 _

SHINEGlass 01 smoothing serum 2 oz. 48 _4 oz. 12 _Outshine 01 anti-frizz polishing milk1 oz. 100 _3.4 oz. 12 _Vinyl Glam 02 mega shine spray 3.4 oz. 24 _

VOLUME Thickening Lotion 06 body builder5 oz. 12 _1/2 Liter 12 _Rootful 06 root lifting spray8.5 oz. 12 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 _Full Frame 07 protective volumizing mousse2 oz. 24 _8.5 oz. 12 _Aerate 08 bodyfying cream-mousse2.3 oz. net wt. 12 _Contour 08 shaping lotion8.5 oz. 12 _Guts 10 volume spray foam2 oz. 24 _10.58 oz. 12 _


v

textureWater Wax 03 shine defining pomade1.7 oz. 12 _Rewind 06 pliable styling paste.75 oz. 144 _5 oz. 12 _Wax Blast 10 high impact finishing spray-wax2 oz. 24 _4.4 oz. 12 _Rough Paste 12 working material.75 oz. 144 _2.5 oz. 12 _Hardwear 16 super strong gel**8.5 oz. 12 _1/2 Liter 12 _Structure Wax 17 classic styling wax1.7 oz. 12 _

CurlSoft Spin 05 curl-enhancing gel5 oz. 12 _Ringlet 07 curl perfecting lotion1 oz. 100 _6 oz. 6 _Curl Wise 14 curl defining cream 5 oz. 12 _

heat StylingSatinwear 02 ultimate blow-dry lotion1 oz. 24 _ 5 oz. 12 _Iron Silk 07 ultra straightening spray8.5 oz. 12 _Blown Away 09 protective blow-dry gel1 oz. 100 _5 oz. 12 _1/2 Liter 12 _Spray Starch 15 versatile ironing spray5 oz. 12 _Hot Sets 22 thermal setting mist5 oz. 12 _1/2 Liter 12 _

hairSpraySWorkforce 09 flexible volumizing spray2 oz. 24 _11 oz. 12 _Headplay 12 pliable working spray8.5 oz. 12 _Fashion Work 12 versatile working spray*2 oz. 24 _11 oz. 12 _Pure Force 16 non-aerosol fixing spray*1.7 oz. 24 _6.7 oz. 12 _Quick Dry 18 instant finishing spray**2 oz. 24 _11 oz. 12 _Forceful 23 super strength finishing spray**2 oz. 24 _11 oz. 12 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7 oz. 12 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 _Wool Shake 08 gel-slush texturizer5 oz. 6 _

REDKEN FOR MEN hairCareClean Spice 2-in-1 conditioning shampoo10 oz. 12 _Liter 12 _Mint Clean invigorating shampoo10 oz. 12 _Liter 12 _Cool Finish invigorating conditioner10 oz. 12 _Liter 12 _Densify texturizing shampoo10 oz. 12 _Go Clean daily care shampoo10 oz. 12 _Liter 12 _Finish Up daily weightless conditioner10 oz. 12 _Liter 12 _


StylingMint Fix sweat-resist gel5 oz. 12 _Stand Tough extreme gel5 oz. 12 _Grip Tight holding gel5 oz. 12 _Get Groomed finishing cream5 oz. 12 _Work Hard molding paste3.4 oz. 12 _Mint Shape forming paste3.4 oz. 24 _Disrupt fiber gum4.6 oz. 12 _Outplay texture putty3.4 oz. 24 _High Rise hard wax 1.7 oz. 12 _Maneuver working wax 3.4 oz. 24 _Polish Up pomade3.4 oz. 24 _Shine Form defining wax2.5 oz. 12 _

Skin/Body CareCleanse acid balanced cleansing bar5.3 oz. 36 _Mint Rush invigorating hair and body wash6.8 oz. 12 _

hairColorColor Camo2 oz. 36 _Pro-Oxide Cream Developer 10v Liter 6 _

HAIRCOLORShades EQ Equalizing Conditioning Color Gloss & Color Kickers2 oz. 36 _Shades EQ Crystal Clear16 oz. 12 _Liter 6 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1 oz. 36 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 _

hairColor ColleCtion kitSShades EQsalon intro Kit 1 _stylist trial Kit 4 _Color Fusion salon intro Kit** 1 _stylist trial Kit** 4 _Color Gels salon intro Kit 1 _stylist trial Kit 4 _

developerSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 _Pro-Oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 _Liter 6 _Shades EQ Processing SolutionLiter 6 _

lightenerS Blonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia17.6 oz. 6 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 _32 oz. 6 _Lift 5/15 Highlifting Cream1 oz. 72 _Lift 5/15 Highlifting Booster21.1 oz. 12 _Up To 7 De-Dusted Lightener 16 oz. 12 _32 oz. 6 _


hairColor MaintenanCeColor Thickener4 oz. 12 _

TEXTUREAcid WavesCreative Curl 24 _inner secret 24 _Alkaline WavesVector Plus 24 _Vector Plus extra Body 24 _

SALON GEARColor gearSalon Basicstint Bowl n.a. _Wide Brush/Long Bristles n.a. _Wide Brush/short Bristles n.a. _narrow Brush/Long Bristles n.a. _narrow Brush/short Bristles n.a. _applicator Bottle n.a. _Measuring Cup n.a. _organizer tray Cream n.a. _ (Regular–holds 42) organizer tray Cream (Mini–holds 21) n.a. _organizer tray Liquid (Regular–holds 36) n.a. _tube Key n.a. _Specialtydetailing Freehand Brush n.a. _ (angled Brush) detailing etching Wand n.a. _ (Mascara Wand) technique Board n.a. _spray Water Bottle n.a. _Mini-spatula n.a. _Mini-Whisk n.a. _Clips (set of 8) n.a. _Magnetic Clip Wristband n.a. _Blonde icing scoop n.a _ApparelRedken Favorite Cape n.a. _durasilk™ all Purpose Cape n.a. _durasilk™ all Purpose apron n.a. _durasilk™ Client Wrap n.a. _Swatches & Moreshades eQ swatch Book n.a. _Color Fusion swatch Book n.a. _Color Gels swatch Book n.a. _swatch Cards n.a. _shade Charts n.a. _shade stickers n.a. _Haircolor & texture Guide n.a. _

hairCare/Styling gearRedken Chemistry n.a. _shot shaker Pumps Liter (White) n.a. _Liter (Black) n.a. _Gallon (Black) n.a. _

BuSineSS toolSReinventing space Book n.a. _inspiring World of Redken Vol i n.a. _inspiring World of Redken Vol ii n.a. _art of Consultation Kit* n.a. _

all retail prices are suggested only. * new product ** new price + not all sizes available for every product n.a. = not applicable.

January 2011 \ Promotions All rights reserved. U0198700 10/10

WE’VE CUT DIVERSION BY 62% SINCE 2008At Redken, we’re committed to ensuring the quality of our products and protecting the integrity of our salon network – we do not tolerate diversion of any kind. Over the past two years, we’ve achieved industry-leading results in cutting diversion.

YOU CAN HELP – TALK TO YOUR CLIENTS ABOUT DIVERSION!Let your clients know why purchasing Redken products from an authorized retailer guarantees the best experience and protectstheir safety.

› Visit Redken.com/MyBusinessToolbox to order Anti-Diversion client cards– hand them out with every retail purchase to educate your clients on the risks of purchasing Redken products from unauthorized outlets.

› Embed the L’Oréal Professional Products Anti-Diversion video into your salon’s website so clients know you are committed to supplying them with authentic Redken products – find it at youtube.com/ppdloreal.

› Let your clients know about Redken’s product guarantee, which is only for products purchased in an authorized salon. If your client is not satisfied with our product’s performance, he or she can receive a full refund within 4 weeks with a salon receipt. Speak to your Sales Consultant or go to Redken.com for more information.

If you are approached by a collector, please get his or her name and phone number and contact L’Oréal Professional Products Division at [email protected], or call our hotline at 1-800-503-3997.

REDKEN

10.0%

0.0%

-10.0%

-20.0%

-30.0%

-40.0%

-50.0%

-60.0%

-70.0%

-80.0%

PE

RC

EN

T D

EC

RE

AS

E IN

DIV

ER

SIO

N V

OLU

ME

DIVERSION

WINNING THE FIGHT AGAINST DIVERSION

Q2 2008 vs. Q2 2010 Q2 2009 vs. Q2 2010

-27%

-62%

january 2011 promotions new hairspray collection - … · new hairspray collection put redken in...

Documents