COCACOLA CASE STUDYGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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COCACOLA SHAKE IT• Coca-Cola is known to be

at the forefront for

developing creative and

innovative product

promotions.

COCACOLA SHAKE IT• In Hong Kong, teenagers

are offered a free and

branded app for their

phones. A television spot

ran during the evening.

COCACOLA SHAKE IT• During this time, fans

are asked to run the app

and shake their phones

to win discounts and

prizes from partners like

McDonald’s.

COCACOLA SHAKE IT• In the evening, a spot was

broadcast on television

during which time it was

possible to run the

application and … begin to

shake the smartphone in

front of the TV!

COCACOLA SHAKE IT• Coca Cola aligns this campaign

with its mission. The company

succeeds in bringing happiness

and optimism in the world, by

creating advertisement that

allows young people to interact

enthusiastically with the brand.